Presented by:

CBS Local Pages Program Overview

Get more out of your

town with local content,

deals, business listings

and your pressing

answers for what’s

happening in your city.

For Consumers For Businesses

We make it easy to reach

and develop marketing

programs that connect

you with qualified buyers

and make the cash

register ring.

Original, syndicated, vendor and user generated content from the most trusted media brand in the country

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What is CBS Local?

24markets

39

radio station brands

28

TV brands

CBS Local (TV/Radio/Web) reaches over one-third of all people 18+ in the US every week*

* Source: Scarborough USA+ 2010 Release 2 Total Aug 2009 - Sep 2010

Your customers are online • 66% of Americans use the Internet to find local businesses (1)

• By 2015, 80% of the US population will be online, and more than half will have mobile web access

• Providing local marketers with an opportunity to influence potential customers before they reach their storefronts (2)

Are using the web to find local merchants (3)

• Search is the most common tool for local research

• Nearly half of local research is via an online yellow pages/directory listing

• 42% checked comparison shopping sites

And driving business (4)

• 46% of online research / searches contacted a business by telephone after web research

• 37% visited a business in-person

Local Advertising Marketplace

Source: (1) comScore, 2010, (2) eMarketer, Spring 2011. (3) BIA/Kelsey & ConStat, March 2010. (4) TMP Directional Marketing & comScore, Summer, 2009

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CityGrid® Network: Get Discovered Across the Web

Your Place is promoted and distributed across hundreds of leading websites and mobile apps in the CityGrid® network

Give me a simple way to communicate with existing and prospective customers online

Make it easy so I don’t have to be technical to figure it out and update my information

Allow some flexibility and customization so I can stand out vs. my competition

Give me the ability to see how its working and assess my return on investment

Make it cost efficient with no hidden costs

Make it a one-stop-shop so I don’t have to manage multiple sites and vendors to get the reach and coverage I need

Above all – make it easy and make it work

What Our Customers Told Us

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• One-stop-shop for local businesses to set up their footprint online, via web, search and mobile to drive business and foot traffic into the store

• Leverage CBS three screens (TV, Radio, Web) to drive awareness, interest, engagement, and qualified leads to your business

• Partnered with CityGrid® to extend your coverage

• 300+ sites and apps in their network

• Reaching over 140 million people each month

• www.citygridmedia.com/cbslocal

• A simple way to build, track and update your place page

THE SOLUTION

CBS Local Pages

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• We identify key sponsorship and branding opportunities on our Vertical Homepages – with DMA and Zip code targeting capabilities

• We work with you to create your Place Page which includes business information, a message to your customers, reviews, photos, coupons, offers, maps, directions and more.

• We extend the reach of the page by optimizing your content for search engine optimization.

• We distribute on mobile platforms and applications and integrate with your social media strategy while extending the reach through a partnership with the CityGrid® network.

• When a consumer gets to your Place Page they are already at the point of decision and we make sure they have what they need to choose your business.

• Every action taken with the page is tracked and recorded for you to track return on investment.

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How It Works

CityGrid - owned, premium sites include:

Sources: Google Analytics; Omniture

Continued traffic growth and a redesigned user profile section has solidified Citysearch as the destination for living better in your city

Urbanspoon’s acclaimed mobile app has been named one of New York Times’ “Top 10 Must-Have iPhone & Android Apps”

Insider Pages provides users access to 1.2 million patient ratings of more than 800,000 doctors

Through CityGrid®, the largest content and ad network for local, we reach more than 140MM unique users across hundreds of leading websites and mobile apps.

CityGrid Media Overview

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CBS Local Pages Product Review

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• Search Engine Marketing

• Search Engine Optimization

• Display Advertising (CPM)

• Directory Listings

• Consumer sites

• Mobile Apps

• Social Networks

• Deal sites

Competitive Landscape

CBS Local Pages partners with the best: CityGrid®

Bringing You the Most Local Customers Across the Web

YOUR PLACEThe Most Comprehensive Content in the Industry

• We compile, more than anyone, the most important and influential content on the Web, including owner’s message, photos, videos, website links, deals, social media links, etc.

• Our unique Place page displays information in a way known for engaging consumers

OUR NETWORKThe Largest and Most Targeted Distribution in Local

• The CityGrid® network is the largest network in the world for consumers searching for local business information – comprised of hundreds of the most popular websites and mobile apps

• We promote your place throughout the network, even on non-advertiser competitor pages, helping to ensure your page gets discovered

• We feature your business on the sites and apps within the network that are the most successful in converting clicks into customers

BIG RESULTSThe Most Dedicated Campaign Optimization on the Web

• Our Campaign Managers and Account Managers work with you from the start and will follow-up and make edits to your campaign, ensuring you are getting the results promised

• Our campaign management tools allow you to easily keep information updated and track your investment down to every last detail

CBS Local Pages partners with the best: CityGrid®

CBS Local Pages Brings You the Most Local Customers Across the Web

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Place Page: Convince Customers to Choose You

Your empty Place page features

competitors’ ads and limited

information about your business

With help from our team of experts, a rich, engaging Place Page is created to make you stand out from the competition

Tagline

Reservation and Menu Link

Owner’s Message

Link to Website

Merchant Review Response

Twitter Feed

Social Media Links

Photos

Place Page: Convince Customers to Choose You

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Get Discovered Across the Web

Your Place is promoted and distributed across hundreds of leading websites and mobile apps in the CityGrid® network

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Big Results: Get the Most Qualified Customers

You get more customers and manage your marketing from one simple tool

User Actions

New User ReviewsCall Listening

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Optimization

• Triggers from optimization report for identifying under-performing accounts

– Preferred connections less than 20% of total

• Improve ROI or perceived ROI through adding content and focused targeting

Managing ROI

Phone Calls Clicks to Website Click to Reservation Emails Print Map

Request Driving Directions View Map View Menu View Offer

St. Louis Case Studies

Restaurant, $1,000 Budget:1,304 Place Page Views124 Trackable Phone Calls77 Menu Views132 Clicks to Website204 Map Views17 Requests for Driving DirectionsLink to CitySearch Page

Office Furniture Store, $1,000 Budget898 Place Page Views110 Trackable Phone Calls116 Clicks to Website74 Map Views95 Views to Reviews Link to CitySearch Page

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Jewelry Store, $1,000 Budget:527 Place Page Views26 Trackable Phone Calls14 Video Views74 Clicks to Website39 Map Views118 Offer ViewsLink to CitySearch Page

Chiropractor, $1,000 Budget:473 Place Page Views3 Trackable Phone Calls4 Clicks to Reserve Appointment86 Map Views38 Views to Special Offer10 Clicks to Website3 Printed Place PagesLink to CitySearch Page

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Summary and Investment

CBS Local Pages: Silver PackageCBS Local Pages: Silver Package 3 SIMPLE STEPS3 SIMPLE STEPS

We build you a rich, engaging PLACE PAGE to make you stand out from the competition

Your PLACE PAGE appears on CBS St. Louis’ Directory and across the CityGrid Network

View connections on your PLACE PAGE and manage your marketing from one simple tool

RESULT: You get Qualified Customers who are ready to buy.

For Illustration Purposes Only. Actual Page May Be Different.

CarouselOrganized by ZipOrganized by Sub-IndustryAVAILABLE FOR PURCHASE

CarouselOrganized by ZipOrganized by Sub-IndustryAVAILABLE FOR PURCHASE

“Sponsored By”AVAILABLE FOR PURCHASE

“Sponsored By”AVAILABLE FOR PURCHASE

Sub-CategoriesSub-Categories

Promo TrayOrganized by ZipOrganized by Sub-IndustryAVAILABLE FOR PURCHASE

Promo TrayOrganized by ZipOrganized by Sub-IndustryAVAILABLE FOR PURCHASE

Home Related ContentHome Related Content

GOLD PACKAGE

Home Page SponsorshipAuto; Home; Health Verticals currently available, with more to come!

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CBS St. Louis Local Pages Introductory Packages

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Package and Term Package Rate Sign Today

Gold $1,000 / Month CitySearch.com – Sponsored Ad placement

Silver $500 / Month Category Sponsored Ad placement for 3 months

Our packages are designed to be turnkey, and we’ll give you all the assistance you need in building an effective Place Page.

Our experts will make creative suggestions, help you insert photos and links … and make your Place Page as compelling as possible.

Your campaign will be monitored every week in order to optimize calls, clicks and traffic to your Place Page.

**Minimum 6-month packages

If you sign up today…

Receive top-sponsored ad placement within your category on CitySearch.com

• One-stop-shop with massive reach

• Easy to use and update

• The CBS promotional horsepower behind it

• We make it easy to budget, buy and track your return on investment

• Only CBS — the most recognized and trusted media brand in the world

Why CBS Local Pages

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The Power of CBS

Presented by:

NATIONAL SALES TEAM