Locaid Geofence Defined

The Locaid Geofence is a virtual perimeter that you create for any real-world geographic area. Locaid creates a dynamic area in any shape or size, such as a radius around a retail store or ATM machine. These predefined boundaries can vary by number, shape, size and trigger. Typical geofences include proximities to retail shops, school attendance zones or state boundaries.

How Locaid Geofence Works

Once a Locaid Geofence is created, when a mobile device or wireless subscriber is registered via the Locaid gateway for a location-based service (LBS) and enters or exits the location perimeter, a notification activates. This alert could be in the form of an SMS message to the subscriber or an alert to another server or user to take action.

Geofence Use Cases

Locaid Geofencing is used in many industries: fraud management, proximity marketing, fleet and workforce management, child location services, M2M and telematics, and many more.

Agencies

Advertising agencies can improve their client’s message integration across all marketing channels. Leading agencies are beginning to integrate mobile location across digital touch-points. The CPG industry is increasingly able to build stronger direct consumer relationships through the use of proximity marketing.

Events

Whether it is a major sporting event, concert, conference or a trade show, a client can advertise or deliver media content, such as maps or videos, at or near the event location.

Retail

Retailers can create locally aware offers to drive traffic in malls and stores. Through the use of location- targeted messaging, retailers are able to offer different calls to action that are more relevant and valuable to their customers. Locaid has streamlined the network location process by providing a single place for cross-carrier location, privacy tools, and data, including POI and geofencing.

Locaid Geofence™Mobile location from Locaid® helps businesses derive insight and create actionable events when combined with Locaid Geofence. Locaid Geofence works with any Locaid network location service to build virtual perimeters around any location: retail stores, arenas, airports, schools, homes, in any shape or size. Location data can then be evaluated in context of a physical world map, all within the Locaid location service.

PRODUCT BRIEF

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Locaid is the world’s largest Location-as-a-Service (LaaS) company. We operate a location privacy platform that allows mobile developers to locate over 350 million devices for enterprise authentication, fraud management, consumer location services and opt-in mobile marketing. Locaid locates smartphones, feature phones, tablets and any mobile device on leading wireless carriers including América Móvil,

AT&T, Rogers, Sprint, T-Mobile, TELUS and Verizon Wireless. Locaid also helps shape and enforce location privacy policies via leadership roles on governing associations including the CTIA, MMA and IAPP. The largest financial institutions, mobile marketers, M2M platforms and mobile service providers get network location from Locaid. Location Matters™. You can locate us at http://www.loc-aid.com.

About Locaid

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Locaid Geofence

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Parameter Specifications

Location Input Manual, batch file upload or API

Geofence configurations Radial, polygon or custom (state borders, school zones, etc)

Number of geofences per app or campaign 1 to 10 million

Number of end users per app or campaign 1 to 10 million

Proximity/perimeter evaluation Perimeter crossing (enter or exit) ; distance from/to

Device coverage Over 350M mobile devices

Schedule Fully configurable from every 10 minutes to once a year

Notification API alert or SMS text

Campaign Duration 1 day to indefinite

Locaid Geofence Process

Geofencing involves setting a digital perimeter around a given location, such as a retail store or restaurant, and then SMS messages can be dispatched to users entering that perimeter.

Geofencing in five easy steps

1. Locaid API provides the location of any wireless device

2. Draw perimeter – any size or shape (circle/polygon/free form)

3. Input rules to determine if device is IN or OUT (single or multiple geofence areas)

4. Send location-based SMS message accordingly5. Summarize and analyze in Geofence reports