lmuda board meeting, may 02, 2013 agenda packet

7/30/2019 LMUDA Board Meeting, May 02, 2013 Agenda Packet

1/11

BROWN ACT:

Government Code 54950 (The Brown Act) requires that a brief description of each item to be transacted or discussed be

posted at least 72 hours prior to a regular meeting. The Corporation posts agendas with the City at 1 Frank H. Ogawa

Plaza, #101. Action may not be taken on items not posted on the agenda. Copies of the agenda are available from the

Lake Merritt/Uptown District Association at 388 19th Street, Oakland, CA 94612. Meeting facilities are accessible to

persons with disabilities. If you require special assistance to participate in the meeting, notify our office at 510 238-1122 at

least 48 hours prior to the meeting.

L A K E M E R R I T T / U P T O W N C O M M U N I T Y B E N E F I T D I S T R I C T

388 19th Street Oakland, California 94612

Phone 510.452.4529 Fax 510.452.4530 [email protected] www.lakemerritt-uptown.org

Lake Merritt/Uptown District Association - Board of Directors Meeting

Thursday, May 2, 2013 - 8:30 A.M.

Kaiser Center 2nd Floor Conference Room 203 - 300 Lakeside Drive

Agenda

1. Call to order, Deborah Boyer

2. Public comment and announcements

3. Approval of the minutes of the March 7, 2012 meeting Action Item

4. Financial Report Action Item

5. Review of Organization Committee Strategic Planning meeting with

Tomiquia Moss

6. Selection of public relations contractor Action Item

a. DISI recommendation

7. SOBO Updates

a. Security

b. Maintenance

8. DISI Updates

a. Newsletter

9. Gallen.Neilly Report

10. Other

11. Next Meeting Date: August 8, 2013


2/11

L A K E M E R R I T T / U P T O W N C O M M U N I T Y B E N E F I T D I S T R I C T

388 19th Street Oakland, California 94612

Phone 510.452.4529 Fax 510.452.4530 [email protected] www.lakemerritt-uptown.org

Lake Merritt/Uptown District Association - Board of Directors Meeting

Thursday, March 7, 2013 - 8:30 A.M.

Kaiser Center Mall-344 Thomas L. Berkeley Way, Suite 115

Minutes

Present: Deborah Boyer, Robert Wilkins, Lorie Alemania, Chris Curtis, Michelle Lane,Indrajit Obeysekere, Laurie Cooperman-Rosen, Andrea Kirkpatrick,

CJ Hirschfield, Lucinda Alipio

Excused Absence: Don Rogers, Aliza Gallo, Mike Brown

Staff: Steve Snider/District Manager, Andrew Jones/District Services Coordinator,

Victoria Decker/Office and Operations Manager, Ted Tarver/Block by Block

General Counsel: Elizabeth Clark/FAB

PR Consultants: Nancy Amaral/Gallen.Neilly, Aman Chahal

Discussions held and decisions made by the Board of Directors

SUBJECT DISCUSSION ACTION?

Call to Order-

Deborah Boyer, President

Deborah Boyer, LMUDA Board President,

called everyone together at 8:37 a.m. and

Introductions were made

Public comment and

announcements

CJ mentioned that the SF Shakespeare

Company will be performing at Childrens

Fairyland on March 15th for 450 kids from

several of Oaklands low income schools.

Chris announced that Pet Food Express hassigned on as a sponsor of the International

Cat Video Festival, which will take place

on May 11th on the Great Wall of Oakland.

Approval of the minutes of

December 6, 2012

The minutes of December 6, 2012 meeting

were presented for review.

Deborah moved and

Michelle seconded the

motion to approve the

minutes of December

6, 2012 meeting as

presented. The motion

2


3/11

2

was approved

unanimously.

Financial Report Tori reported that the budgeted cash

available is $527,065.63, which includes theprior year carry forward of $132,193.30 but

does not include the reserve of $85,882.04.

The actual cash available is $671,868.69,

which is considerably higher than

budgeted. The Cathedral of Christ the

Light has paid their past due assessments

and the district received that money in the

December disbursement. That

disbursement does not include the

payment of the manually billed city owned

properties, which we will receive in the

April disbursement.

Tori also reported that the year to date

expenses of the DISI committee total

$5,312.48 which is less than the budgeted

$12,124.97. The year to date expenses of

the ORG committee total $33,271.97 which

is less than the budgeted $40,132.30. The

year to date expenses of the SOBO

committee total $127,410.70 which is less

than the budgeted $134,496.69. Tori noted

that the difference between the budgeted

expenses and actual expenses of the DISI

committee are due to projects that will nottake place until the end of the year.

Indrajit moved and

Michelle seconded themotion to approve the

financial report. The

motion was approved

unanimously.

Review of Organization

Committee Retreat

Deborah noted that at the retreat

Elizabeth updated the ORG Committee on

the legal aspects of the district. Elizabeth

clarified that the districts cannot manually

bill property owners to provide services

outside of the district boundaries. Also

discussed was the need to create a way to

tangibly measure the success of district

staff. The committee has requested that

Oakland Venue Management, Block by

Block, and Peralta Service Corporationprovide a list of goals to accomplish in

2013 against which they will be measured

for their year-end compensation. Also

discussed were Land Use issues and the

value of the CBDs weighing in on potential

new uses in the districts. Deborah will reach

out to Fred Blackwell and discuss how the

CBDs could be a part of the process

before proposals reach City Council. There

was discussion of the legal restraints and

ramifications of our involvement. Also

No action taken.

3


4/11

3

discussed were short term goals and what

the next level of service the districts can

provide is. Also noted was that Sara and

Jesse are going to create an outline of theshort term and long term strategies. The

committee discussed hiring a facilitator to

help create a formalized strategic plan.

Steve mentioned that staff will be

providing the board with a list of property

owners that staff has been unable to

establish a relationship with, in the hopes

that the board can connect staff with said

property owners.

Deborah noted that one of the ongoing

challenges is a need for board members tobe actively engaged in committee work.

Deborah informed the board that Elizabeth

will be transitioning out of her role as pro

bono general counsel for the districts. She

is currently working with staff to prepare

them to take over some of her workload.

Deborah emphatically thanked Elizabeth

for her generous contributions to the

districts. Deborah discussed options for

finding alternative general counsel.

SOBO Updates

a. Big Belly TrashCompactor

Installation

b. BART Planter

Installation

c. Median Updates

The installation of all 11 Big Belly Solar trash

compactors is complete! Andrewdiscussed the technology and statistics

that comes with the compactors. The BART

Planters have been installed and Andrew

noted that Uptown is not experiencing the

plant theft that Downtown has. There was

discussion of the planters impact on

loitering. Andrew reported that staff has

median contracts ready for signature

which will allow us to begin work this

weekend. The expanded master

encroachment permit has been signed

and Andrew discussed the work that itcovers. He also discussed the CBDs

partnership with the Public Works Agency.

He noted that the hanging plants will be

delivered in early April and staff is planning

a Spring Unveiling PR event in early May.

There was discussion of the possibility of the

district applying for awards with the

International Downtown Association.

No action taken.

DISI Updates

a. Newsletter

Steve reviewed the Spring Newsletter draft

and outlined a graphic identity program

that staff has been working on. He listed

No action taken.

4


5/11

4

the stories that will be covered in the

newsletter. Andrew explained the

Ambassador Card program which will be

included. Steve discussed some marketingmaterials staff is looking into producing

and also discussed the Urban Ecology

Internship Program that the districts

recently completed. Two interns were hired

from Job Corps to work with both the Block

by Block and Perlata Service Corporation

Ambassadors. There was a discussion of

issues surrounding First Fridays. Steve noted

that he has been involved in many

meetings with the City of Oakland where

he expressed his personal opinion that the

event should be moved to the secondSaturdays. It was decided at the

Downtown Oakland Board meeting that

the district will not be taking a position.

Steve reported that the DISI committee has

agreed to sponsor East Bay Bicycle

Coalitions event Bike to Work Day.

Steve noted that the districts have been

working closely with Visit Oakland and their

new hire Kim Bardakian. She has been

coordinating an Oakland Athletics Spirit

campaign.Gallen.Neilly Report Nancy presented the Globe Street article

outlining new and expanded leases in the

districts. The story will also be pitched to

the National Real Estate Investor and other

publications. Nancy also mentioned that

to address a rising concern from the real

estate broker community she has been

working with Ted t o utilize crime mapping

to battle the high crime perception of

downtown and uptown Oakland. Nancy

noted that Gallen.Neilly has been fielding

a lot of media inquiries about the incidentat the February First Friday. She discussed

the work Gallen.Neilly has done with

Andrew on preparing a Spring Unveiling

and press about the Ambassador Card

program.

No action taken.

Other Steve noted that he was contacted by Ali

Schwartz with the City of Oakland who has

been working on Snow Park renovations

with the Measure DD project. She has

asked us to provide a letter of support for

use in her fundraising efforts.

No action taken.

5


6/11


7/11

7


8/11

8


9/11

9


10/11

Market Positioning & Media Strategies100 Pringle Ave, Suite 233, Walnut Creek, CA 94596 P: (925) 930-9848 F: (925) 930-9903

www.gallen.com

Gallen.Neilly March 13 / April 13 Activity

To: The Lake Merritt/Uptown & Downtown Oakland District AssociationsFr: Tim Gallen, Andrew Neilly, Nancy Amaral

Here is our summary report of March/April activity undertaken by Gallen.Neilly on behalf of the Lake Merritt/Uptown & Downtown Oakland Districts.

Projects COMPLETED

Press Releases:

The Oakland Internet Cat Video Festival Benefiting the East Bay SPCA distributed to the media on 3/22/13

Lake Merritt/Uptown & Downtown Oakland Ambassadors Reward Good Samaritans & Promote Oakland Businesses pitched to the media on 3/19/13

Leasing Healthy In Oaklands Uptown & Downtown Benefit Districts distributed to the media on 3/11/13

Media Inquiries/Pitches:

Gallen.Neilly spoke with Sean Kennedy of Good News Oakland re: recent happenings in the Districts including the leased square footage release.

Sean says he is interested in doing a story on the amount of leases and new businesses coming into Oakland for Good News Oakland and KGO.Gallen.Neilly to target specific interview opportunities for Sean for a bigger story.

Received a phone call from ABC 7 reporter Ron Lopez re: the shooting on April 23. Gallen.Neilly consulted with Ted Tarver and then returned thereporters call with information on the Ambassadors serving as witnesses only by reviewing surveillance footage from local merchants. Once the reporterfound out that the Ambassadors do not hold their own investigations, he seemed to lose interest but then we informed him of the other duties of the

Ambassadors and Districts and the reporter then asked to be added to our newsletter & media lists.

Coordinated & attended interviews between Louise Couvelaire (LeMonde Magazine), CBD staff, hospitality & maintenance ambassadors and shopowners in Oakland regarding the districts ambassador program on 4/16 toured the districts with CBD staff & Louise.

o Also coordinated a photo shoot on 4/25 with the LeMonde photographer. Prepped/planned with Ted Tarver, Ambassador Nick & AndrewJones for the photo shoot via phone.

Lake Merritt/Uptown & Downtown Oakland District Ambassadors celebrate A's Spirit Week w/ Mayor Quan distributed to the media on 4/4/13

Arranged interviews for Deborah Boyer, Michelle Lane, and Andrew Jones with Julie at BisNow SF regarding recent activity and future activities in theDowntown and Uptown/Lake Merritt District Associations. Coverage resulted (please see below under the Recent Clips section)

o Snapped photos in and around Oakland of Deborah Boyer, Michelle Lane, Andrew Jones, and Ambassadors in Oakland a day before the

interviews.o Sent photos, with captions, to Julie for use with her story.

Received a phone call from Laura McCamy at Oakland Local requesting a brief interview with Steve Snider regarding Pop-up Hood and businessdevelopment improvements within the districts. Arrangements were made 4/15 - monitoring media for coverage.

Received a phone call from Jim Brown at the Piedmonter/Montclarion (Bay Area News Group Publication) regarding the impact the new theater has hadwithin the districts. Andrew Jones spoke to him 4/10/13 monitoring media for coverage.

Worked with Issabella on next months First Friday Cat Festival and took a part in placing a front-page cover story in the San Francisco Bay Guardian on4/9/13 with joint team effort with the Great Wall & Issabella (please see below under the Recent Clips section).

o Sent other recent clips to Issabella regarding the First Friday Cat Festival, per her request.

Sent exclusive on leasing to Natalie Dolce (GlobeSt)- clip resulted on 3/17 (please see below under the Recent Clips section).

Coordinated with Mike Mibach of KTVU for Ambassador Card pitch- Mike could not get the pitch approved in his morning planning meeting

Other:

Gallen.Neilly provided a suggested quote to Steve Snider, on behalf of the Districts, for a request re: Jack London Improvement Districts.

Oakland As Spirit Week Gallen.Neilly suggested possibly having Ambassadors wear As T-Shirts/Hats for that week for media photo opp.o Pitched to Visit Oakland/As on KGO Radioo Tweeted and Facebooked the tie in with the Ambassadors wearing the hats and a contest that Visit Oakland promoted for As Spirit Week.

Broker focus mtg. held on 3/26/13 next steps include possible roundtable with the media, brokers and their senior research analysts re: stats within thedistricts

Monitored activity feed for Uptown & Downtown Oakland on a weekly basis - Social Media (Twitter, Facebook, LinkedIn Oakland Groups page)

CBD Monthly Eblast: Gathered content ideas each month for EBlasts that are distributed to the CBDs lists. (Ongoing)

Gallen.Neilly attends all DISI and Board mtgs.

Recent Clips

Bay Area News Group Publications: Oakland: Internet Cat Video Festival to debut in Uptown district ran on 4/25/13

Oakland Local: Tribune Tavern opens in Oakland (Community Voices) ran on 4/22/13

Our Oakland Blog: First Friday Fun ran on 4/14/13

Rockridge Patch: Thousands of Feline Fanciers to Gather at Oakland Internet Cat Video Festival ran on 4/12/13

10
http://oaklandlocal.com/posts/2013/04/tribune-tavern-opens-oakland-community-voices


11/11

Market Positioning & Media Strategies100 Pringle Ave, Suite 233, Walnut Creek, CA 94596 P: (925) 930-9848 F: (925) 930-9903

www.gallen.com

BisNow (SF): Oakland's A for Activity ran on 4/11/13

NBC Bay Area: Sculpture Park Rises Up in Downtown Oakland ran on 4/8/13

Bay Area News Group: New Uptown Art Park highlights latest transformation of Oakland neighborhood ran on 4/7/13

NREI: String of Leasing Deals Strengthens Oakland Market ran on 4/2/13

San Francisco Business Times: Webster Street building on the block in Oakland ran on 4/5/13

GlobeSt: HFF Marketing Sale of Plaza 360 ran on 4/4/13 BANG: 'First Friday' film will highlight Oakland event and crime responses ran on 4/4/13

Oakland North: Oakland seniors team up with district associations to make it easier to get around ran on 4/3/13

Upstart Business Journal: Beware of Cats: The Internet Cat Video Festival expands east and west ran on 4/3/13

KALW: East Bay Express: Underground Dining Goes Online ran on 4/2/13

The Register: Second International Cat Video Festival coming to Oakland CA ran on 3/30/13

San Francisco Bay Guardian: Can't stop fashion: Style, as always, at Oakland's First Friday ran on 3/28/13

Huffington Post: Oakland Internet Cat Video Festival Showcases The Web's Finest Felines (VIDEOS) ran on 3/28/13

The Bold Italic: Oakland Internet Cat Video Festival ran on 3/28/13

Oakland North: Kickstarter provides a cash boost and community support to Oakland restaurants ran on 3/27/13

East Bay Express: Uptown Kitchen and The Sound Room/ Mixing Local Food Artisans and Jazz ran on 3/26/13

San Francisco Bay Guardian: Internet Cat Video Festival pussyfoots its way to Oakland ran on 3/25/13

KQED: Oakland to Host Popular Internet Cat Video Festival ran on 3/25/13

East Bay Express: Can Popuphood Revitalize KONO? ran on 3/20/13

The Registry: Lake Merritt/Uptown & Downtown Oakland Ambassadors Reward Good Samaritans & Promote Oakland Businesses ran on 3/19/13 SFGate: A doughnut renaissance in Oakland ran on 3/15/13

San Francisco Business Times: Its the food: Eateries feed Oakland rise ran on 3/15/13

BANG Publications: Review: Oakland's Duende a stylish gem ran on 3/12/13

East Bay Express: Kingston 11 to Bring Jerk Chicken, Jamaican Pride to Uptown Oakland ran on 3/12/13

The Registry: Jones Lang LaSalle Appoints Leader for Healthcare Project and Development Group in Northern California ran on 3/11/13

GlobeSt: Oakland Leasing Healthy, Becomes Cool Place ran on 3/7/13

GlobeSt: HFF Closes sale of Whole Foods at Bay Place, Oakland ran on 3/7/13

NREI: Bond Sells Whole Foods Property in Oakland ran on 3/7/13

The Registry: Ohio REIT Buys Oakland Whole Foods ran on 3/7/13

SF Eater: Sons & Daughters' Price Cut; Lungomare Adds Brunch ran on 3/7/13

East Bay Express: At Duende, Uptown's Newest Hotspot, the Food Is as Grand as the Venue ran on 3/6/13

Oakland Local: Downtown Oakland Eats - Can we talk tea? ran on 3/4/13

Projects UNDERWAY

Press Releases:

Beautification update re: back of BART planters, big belly t rash compactors etc. (awaiting further details so draft can be compiled for a Spr ing reveal.)

Media Inquiries/Pitches:

Gallen.Neilly to tour the Districts with National Real Estate Investor Editor Susan Piperato on 5/1/13 & to discuss story opportunities.

Good News Oakland/KGO follow-ups to be made to Sean Kennedy re: further initiatives to bring new businesses to Oakland- possible to include/interview.

Crime Mapping Several brokers like the crime mapping website to be used by brokers, with the media, etc. as needed.

Reviewing national trade publication editorial calendars for opportunities to contribute positive-positioning Oakland articles or arrange interviews forscheduled features in Spring issues

o Oakland Magazine: (July/August Issue) Best of Oakland & the East Bay Deadline May 31 (this is a nomination process, forms will be

available online soon.)o Diablo Magazine: (July Issue) Diablo Profiles Spotlight: Best of the East Bay Deadline May 15

Other:

International Downtown Association Awards Nomination Forms- Gallen.Neilly reached out to the IDA and will help coordinate the districts entry for theirannual awards. Sent out additional information as of 4/15. Deadline for submission is June 14.

o IDA Feature opportunity for Oakland Gallen.Neilly has coordinated with the IDA to have the districts featured as their Downtown of theMonth. Kevin (Communications & Information Services Manager for IDA) will be in touch with us in May to discuss materials needed.

Oakland Restaurant Survey, suggested to the districts for stats, in progress

Winter 2013 Newsletter Contents Drafted for review & placement into template with Tori & Fiona

District Tweet-of-the-Week-- plan in progress to strengthen social media platform on a schedule

11

lmuda board meeting, may 02, 2013 agenda packet

Documents