lmt resume

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Lindsay Thoren 12750 Matteson Avenue Mar Vista, CA 90066 CELL (203) 5708705 EMAIL [email protected] I AM: Experienced and passionate with a strong background in account management, client services, sales and marketing. Engaging and outgoing, with a unique combination of creativity and analytical skill Focused professional continually exceeding company objectives and personal revenue goals Natural leader with excellence in relationship building, bringing experience and cultivating relationships PROFESSIONAL EXPERIENCE Viacom | Sales Service Executive| December 2015 PRESENT| Los Angeles, CA Digital & linear Sales Service Account Executive across Kids & Family properties (Nickelodeon, TV Land, CMT) and Music & Entertainment channels (Comedy Central, MTV, Vh1, Spike & Logo) Deal maintenance and plan building for 6 accounts and over $71.2 million in business to date, growing revenue each year Negotiated and closed my own scatter deals Schedule and lead Viacom sales pitches to existing and prospective clients Clique Media, Who What Wear | Integrated Marketing Manager| February 2015December 2015| Los Angeles, CA Support national Ad Sales team to create custom integrated advertising programs Responsible for development of customized client presentations and pitches for highprofile meetings Instrumental leader in effectively communicating opportunities to Sales and clients Create goto market strategies and coinciding marketing collateral for Who What Wear’s original programs and help secure ad sale revenue growth Vevo | Account Manager | April 2014February 2015 | Manhattan, NY Responsible for the creative ideation, planning, selling, implementation, and followthrough of digital advertising campaigns across the Vevo platform Manage multiple media buys including the execution of custom sponsorship campaigns Oversee strategic client relationships and serve as a facilitator and trusted advisor with a goal to increase client loyalty and revenue spend Manage various internal tasks and teams to ensure the highest level of execution, efficiency, and client satisfaction for all campaigns regardless of size, ad spend or complexity AMC Networks | Client Services Representative | September 2011April 2014 | Manhattan, NY Collaborated with top performing Account Executives by working with 7 different advertising agencies and interacting daily with media buyers representing prestiogous brands Successfully coordinated all fulfillment’s associated with buys, acting as a liaison between teams Managed all facets of account maintenance and assisted sales representatives in negotiating buys Partnered closely with the pricing and planning department to help manage client sponsorships, integrations, added value and delivery CLIENTS INCLUDE EDUCATIONAL BACKGROUND Miami University, Oxford OH | May 2011 | Bachelor of Arts | Mass Communications International Education of Students, Barcelona, Spain| 20092010

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Page 1: LMT Resume

Lindsay  Thoren 12750  Matteson  Avenue  •  Mar  Vista,  CA  •  90066  CELL  (203)  570-­‐8705  •  E-­‐MAIL  [email protected]  

   

I  AM:  Experienced  and  passionate  with  a  strong  background  in  account  management,  client  services,  sales  and  marketing.    Engaging  and  outgoing,  with  a  unique  combination  of  creativity  and  analytical  skill  

ü Focused  professional  continually  exceeding  company  objectives  and  personal  revenue  goals      ü Natural  leader  with  excellence  in  relationship  building,  bringing  experience  and  cultivating  relationships    

 PROFESSIONAL  EXPERIENCE      Viacom  |  Sales  Service  Executive|  December  2015  -­‐PRESENT|  Los  Angeles,  CA    

• Digital   &   linear   Sales   Service   Account   Executive   across   Kids   &   Family   properties   (Nickelodeon,   TV   Land,  CMT)  and  Music  &  Entertainment  channels  (Comedy  Central,  MTV,  Vh1,  Spike  &  Logo)  

ü Deal  maintenance  and  plan  building  for  6  accounts  and  over  $71.2  million  in  business  to  date,  growing  revenue  each  year  

ü Negotiated  and  closed  my  own  scatter  deals  ü Schedule  and  lead  Viacom  sales  pitches  to  existing  and  prospective  clients  

 Clique  Media,  Who  What  Wear  |  Integrated  Marketing  Manager|  February  2015-­‐December  2015|  Los  Angeles,  CA    

• Support  national  Ad  Sales  team  to  create  custom  integrated  advertising  programs  ü Responsible  for  development  of  customized  client  presentations  and  pitches  for  high-­‐profile  meetings  ü Instrumental  leader  in  effectively  communicating  opportunities  to  Sales  and  clients  ü Create   go-­‐to   market   strategies   and   coinciding   marketing   collateral   for  Who  What  Wear’s   original  

programs  and  help  secure  ad  sale  revenue  growth    Vevo  |  Account  Manager  |  April  2014-­‐February  2015  |  Manhattan,  NY    

• Responsible   for   the   creative   ideation,   planning,   selling,   implementation,   and   follow-­‐through   of   digital  advertising  campaigns  across  the  Vevo  platform  

ü Manage  multiple  media  buys  including  the  execution  of  custom  sponsorship  campaigns  ü Oversee   strategic   client   relationships   and   serve   as   a   facilitator   and   trusted   advisor   with   a   goal   to  

increase  client  loyalty  and  revenue  spend  ü Manage   various   internal   tasks   and   teams   to   ensure   the   highest   level   of   execution,   efficiency,   and  

client  satisfaction  for  all  campaigns  regardless  of  size,  ad  spend  or  complexity    AMC  Networks  |  Client  Services  Representative  |  September  2011-­‐April  2014  |  Manhattan,  NY    

• Collaborated  with  top  performing  Account  Executives  by  working  with  7  different  advertising  agencies  and  interacting  daily  with  media  buyers  representing  prestiogous  brands  

ü Successfully  coordinated  all  fulfillment’s  associated  with  buys,  acting  as  a  liaison  between  teams  ü Managed  all  facets  of  account  maintenance  and  assisted  sales  representatives  in  negotiating  buys  ü Partnered   closely   with   the   pricing   and   planning   department   to   help   manage   client   sponsorships,  

integrations,  added  value  and  delivery    

CLIENTS  INCLUDE    

 EDUCATIONAL  BACKGROUND  Miami  University,  Oxford  OH  |  May  2011  |  Bachelor  of  Arts  |  Mass  Communications    International  Education  of  Students,  Barcelona,  Spain|  2009-­‐2010