l&lc brochure on the benefits of transmedia communications for linkedin
DESCRIPTION
What are the benefits of B2B transmedia storytelling? Our minds do not respond to random posts. We need cogent and coherent messages to make sense of this Age of Information. With entertainment branding, an audience is supplied with that story.TRANSCRIPT
1
1Lehmann & Lehmann Communications
(914) 450-9598
Back in 2008, Lehmann & Lehmann Communications offered website re-designs
based on analytics. Now we are taking the next step with transmedia branded
entertainment.
Companies can now differentiate themselves with Internet marketing campaigns
that develop their stories and messages across many platforms.
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2Lehmann & Lehmann Communications
(914) 450-9598
With transmedia branded entertainment, audiences are compelled to not only participate but they
are also incentivized to keep moving to the next media channel to get more of it.
How does transmedia communications work?
Using existing social media properties and website landing pages, we develop a story so exciting,
purposeful or meaningful, that customers want to keep finding out more. They also desire to
“engage with it” (read, like, share and/or comment and discuss).
The story can be released strategically over a period of three months, two weeks or even in one
shot.
Beginner Transmedia Communications Case Study
Using a permission-based email marketing list, we asked a question in the subject heading so
unique that subscribers had to open it. Once inside a well-designed email, they found an
embedded video that could answer the question. After landing on our client’s YouTube channel,
this audience watched a short but relevant :20 second video that incited the audience to go one
more click.
At their third destination (or experience of this story), they landed on a specifically designed
website page which provided the answer or resolution of the story – and it included a contact
form and provided a point of sale for the product.
3
3Lehmann & Lehmann Communications
(914) 450-9598
Chances are your media platforms (website, social channels, direct marketing, real
live events) are in place. All you need now is a transmedia story to weave all these
channels together so your audience receives a memorable message it wants to
interact with.
If your company is interested in developing business in Germany, ask us how we
are currently working on a transmedia strategy for a print publication. Our native
language skills will also assist any company seeking to reconcile cultural
differences, especially as they pertain to social media usage.