lk vienna stephen parry sense and respond
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Stephen Parry Keynote Speech. Author of Sense and Respond: The Journey to Customer Purpose. Lean and Kanban: What’s the purpose? This keynote speech will discuss what we mean by changing our thinking and the mind-sets of organisations. What are the challenges for our methods and our movement as a whole? How are we dealing with those challenges and what is needed from our community for future success. In essence, what is Lean Kanban’s purpose and have we set our sights high enough? Lean Thinking Dimensions, The Psychology Profile of Lean Adaptive Organisations. Lean Measurement.TRANSCRIPT
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Lean Kanban What’s the purpose?
Stephen Parry Author of Sense and Respond @Leanvoices Senior Partner at Lloyd Parry
Twitter: @LeanVoices and Linkedin Blog : www.LeanVoices.com [email protected] www.lloydparry.com
www.slideshare.net/SGParry/presentations
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Together
Ease
Respectful
Excited
Optimistic
Intelligent
Collaborative
Sharing
Learning Creating
Supportive
Growing
Exploring
Rational
Encouraged
Achievement
Engaging Harmony
Recognition
Discovering
Motivated
Agreement
Purpose
Knowledge Kind
Thoughtful
Integrity
Trust
Passion
Courage
Challenging Leading Improving
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There are many doors through which an organisation can come to embrace Lean; Some are much better than others.
Sense and Respond Lean Enterprise Theory Management principles
The way we think
Operating design principles
Operating structures
Continuous improvement methods
Processes
Point-fix / improvement tools
Behaviours
Performance
Source: Based on the Theory to Performance Model, Sense and Respond: The journey to customer purpose.
Interception points
Education
Learning to see
Service Design
Measurement , incentives.
Disciplined experimentation
Easiest and on
occasions the worst
places to start
Clim
ate
Tool
s
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Imagine the organisation is like a city. Analysis of the climate above will reveal information about activity on the ground. This provides both a diagnosis of the current issues and outlines the long-term consequences.
The Service Climate is the combined perception of customers, employees, managers and leaders. It predicts the performance and long term profitability of an organisation. We use a Service Climate diagnostic called Climetrics® which also measures how well the organisation as a whole, identifies, understands and delivers against customer needs. The diagnostic leads to a plan which when executed will create a superior Climate
Climetrics® A diagnostic to determine if an organisation is Adaptive, Innovative and Engaging.
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Service Climate
And Performance CLIMETRICS®
™
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Does the job design allow all staff to engage with customers and users? To what extent can staff modify solutions without management permission? Is everything forbidden unless permitted, or is , everything permitted unless forbidden?
Service Climate
And Performance CLIMETRICS®
ENGAGING
™
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Do staff routinely share business intelligence and improvement information with senior management? What is the management focus? - employee utilisation, cost reduction and work intensification, or, creativity, customer outcomes, problem solving, learning and sharing knowledge?
Service Climate
And Performance CLIMETRICS®
LEARNING
™
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Do Leaders foster a no-blame climate to surface problems for teams to work on? Do leaders routinely spend time at the workplace solving front-line issues with the staff? Do leaders pay more attention to efficiency-driven functional targets, or, end-to-end effectiveness at creating customer and user outcomes?
Service Climate
And Performance CLIMETRICS®
LEADING
™
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Do employees influence end-to-end business processes? What influence does staff have over improving the measurement system? What influence do employees have on improving products and services?
Service Climate
And Performance CLIMETRICS®
IMPROVING
™
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What type of climate do customers, employees, managers and leaders live in?
Make-and-Sell Organisation Mass Production
Sense and Respond Lean Enterprise
Willing contribution
Transactional and processed
Incentivised contribution
Functional efficiency
Direct and control
Relational and personal
End-to-end effectiveness
Listen and adapt
Company pushes products and services ON-COMMAND Customers and employees are designed out
Customer pulls products and services ON-DEMAND Customers and employees are designed in
Customer/User
experience
Employee motivation
Executive leadership
Support operations
The Behaviours, Measures, Job Design and Purpose are different.
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Climate Landscapes
CHARACTER OFFERINGS CUSTOMER
EXPERIENCE EMPLOYEE EXPERTISE
IMPROVEMENT RESPONSIBILITY
MANAGEMENT FOCUS
COMPETITIVE BASIS
LEADERSHIP FOCUS
Sense and Respond
Personalised, individual, Bespoke. Unique. Flexible offerings
Customer experience is personal and unique Co-Creation of solution design
Expert Broad knowledge to provide integrated solutions Disciplined experimentation
Front-line experiments and learning
Creativity, expertise, new products and services. Customer outcomes. Problem solving
Trusted advisor and expert Integration Business outcomes
Listen and adapt
Make and Sell Low variety Transactional and processed No customer involvement in solution design
Basic Improvement boards Improvement specialists Suggestion schemes
Employee utilisation, cost reduction, work intensification. Disciplined compliance
Commoditised High Volume Low Margins Economies of scale
Command and control
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Mass Customisation. This is a variation of the one-size-fits-all. The employee helps the customer select from a fixed menu of options.
Mass Specialisation. Customers must know which service they want, where to obtain it and integrate each one from different sources.
Mass Adaptation. Customer Value Enterprise® Adaptive, Innovative and Engaging organisations. The service will provide personalised advice to suit the individual. Employee skills are high
Mass Production. A one size fits all service has low variety offerings , employee skills are basic ™
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Climetrics® Landscapes
CHARACTER OFFERINGS CUSTOMER EXPERIENCE
EMPLOYEE EXPERTISE
IMPROVEMENT RESPONSIBILITY
MANAGEMENT FOCUS
COMPETITIVE BASIS
LEADERSHIP FOCUS
Customer Value Enterprise ®
Personalised, individual, Bespoke. Unique. Flexible Offerings
Customer experience is personal and unique Co-Creation of solution design
Expert Broad knowledge to provide integrated solutions
Front-line experimentation and Learning
Creativity, expertise, new products and services. Customer outcomes. Problem Solving
Trusted advisor and expert Integration Business Outcomes
Listen and adapt
The Department Store
More choice from a variety of standard offerings
High level of customer interaction to identify needs and situation
Specific and deep specialist knowledge and skills
Front-line staff Managers
Developing staff knowledge Capture and reuse solutions Effectiveness
In-depth specialities connected to expert networks Economies of Scope
Consultative
The Pizza Parlour
Fixed menu with simple options
Discuss simple needs and available options. Low customer involvement during solution design
Understand basic option configurations
Central Change Teams Managers
Cost, efficiency and Coordination
Commodity Driven Emphasis on providing value-add and choice
Direct and Control
The Bus Low Variety Transactional and Processed No customer involvement in solution design
Basic Improvement Boards Improvement Specialists Suggestion Schemes
Employee utilisation, cost reduction, work intensification.
Commoditised High Volume Low Margins Economies of Scale
Command and Control
Mass Production
Mass Customisation
Mass Specialisation
Mass Adaptation
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Mass Production
Mass Customisation
Mass Specialisation
Mass Adaptation
A Freedom and decision making
B Customer -facing activity
C Customer -intelligence gathering
D Sharing intelligence with the team
E Organisational understanding
F Sharing intelligence across the function
G Sharing intelligence with other functions
H Sharing intelligence with top/senior management
I Performance management
J Adaptive leadership
K Responding to customer issues
L Implementing ideas to better serve customers
M Employee influence on products and services
N Employee influence on managing practices
O Employee influence on other functions
P Employee influence on end-to-end processes
Engaging Learning Leading Improving
A B C D E F G H I J K L M N O P
Climetrics® Climatograph
Transformation objective
Climate Strength
Global Services Company. June 2010: Before Transformation
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Mass Production
Mass Customisation
Mass Specialisation
Mass Adaptation
A Freedom and decision making
B Customer-facing activity
C Customer-intelligence gathering
D Sharing intelligence with the team
E Organisational understanding
F Sharing intelligence across the function
G Sharing intelligence with other functions
H Sharing intelligence with top/senior management
I Performance management
J Adaptive leadership
K Responding to customer issues
L Implementing ideas to better serve customers
M Employee influence on products and services
N Employee influence on managing practices
O Employee influence on other functions
P Employee influence on end-to-end processes
Engaging Learning Leading Improving
Global Services Company. November 2011: After Transformation
A B C D E F G H I J K L M N O P
Climetrics® Climatograph
Transformation objective
Climate Strength
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Mass Production
Mass Customisation
Mass Specialisation
Mass Adaptation
A Freedom and decision making
B Customer -facing activity
C Customer -intelligence gathering
D Sharing intelligence with the team
E Organisational understanding
F Sharing intelligence across the function
G Sharing intelligence with other functions
H Sharing intelligence with top/senior management
I Performance management
J Adaptive leadership
K Responding to customer issues
L Implementing ideas to better serve customers
M Employee influence on products and services
N Employee influence on managing practices
O Employee influence on other functions
P Employee influence on end-to-end processes
Engaging Learning Leading Improving
A B C D E F G H I J K L M N O P
Climetrics® Climatograph
Transformation objective
Climate Strength
Global ICT and applications company 2001: Before Transformation
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Mass Production
Mass Customisation
Mass Specialisation
Mass Adaptation
A Freedom and decision making
B Customer-facing activity
C Customer-intelligence gathering
D Sharing intelligence with the team
E Organisational understanding
F Sharing intelligence across the function
G Sharing intelligence with other functions
H Sharing intelligence with top/senior management
I Performance management
J Adaptive leadership
K Responding to customer issues
L Implementing ideas to better serve customers
M Employee influence on products and services
N Employee influence on managing practices
O Employee influence on other functions
P Employee influence on end-to-end processes
Engaging Learning Leading Improving
A B C D E F G H I J K L M N O P
Climetrics® Climatograph Climate Strength
Transformation objective
Global ICT and applications company 2003: After Transformation
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In this context, ‘respect for people’ means understanding that all people have the ability
to learn and the right to be given opportunities to learn.
Managers helping employees freely choose how they solve
problems displays total respect.
There is a world of difference between helping people to see
and telling them they are blind.
We believe people are capable of learning and taking on additional responsibility, and if you create the right environment, people will
want to learn and will actively seek more responsibility.
Most of all we must trust that people are capable of owning
and solving their own problems with a little bit of help.
From first to last, Respect for People. Extracts from a broadcast by Stephen Parry
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‘In reality, this is a climate change on a massive scale. It is a shift to a climate that can see the value in recognizing ‘disconnects’ with customers. It is a shift to a climate where frontline workers have the skills and motivation to conduct root-condition analysis. It is a shift to a climate in which learning is seen as central to business success, not just an add-on activity.’ Dr. Joel Cutcher-Gershenfeld Senior Research Scientist, MIT Sloan School of Management, and Executive Director, MIT Engineering Systems Learning Center Climate replaced the original word Culture for clarity.
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How do we measure and manage customer value?
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There are many doors through which an organisation can come to embrace Lean; Some are much better than others.
Sense and Respond Lean Enterprise Theory Management principles
The way we think
Operating design principles
Operating structures
Continuous improvement methods
Processes
Point-fix / improvement tools
Behaviours
Performance
Source: Based on the Theory to Performance Model, Sense and Respond: The journey to customer purpose.
Interception points
Education
Learning to see
Service Design
Measurement , incentives.
Disciplined experimentation
Easiest and on
occasions the worst
places to start
Clim
ate
Tool
s
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Fun
ctio
nal
E
nd to
End
No Matters to Customers Yes
You’ll not find many measures in this zone.
‘If you measure your business using averages, don’t be surprised to find
yourself running an average business.’
Purpose
Agent Utilisation
% Incorrectly Categorised
Average Handle Time
First Time
Fix
Mean time to process
by priority level
Calls/ Agent /Day
Average IT Availability
Time
Customer Satisfaction ?
Depends
% Incorrectly assigned
% resolved within Target priority MTP
Av time for 2nd level to respond
Av Time to resolve
% Incidents Re-assigned
% Calls Bypass 1st Line
% of calls that are Service Requests
No. calls without Esc/agent
No. Calls Exceed SLA
Av Time Call Answr
% of Calls Convt to Tickets
What you measure tells everyone what you think
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23
IT and application support staff Measurement before and after understanding users.
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24
What we feel pain about today.
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Wrong measures, wrong pain, wrong outcomes.
Service Measures and SLAs. End-user Measures. End User pain points
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Creates the possibility for developing new services that will satisfy customers or increase production and revenue.
OPPORTUNITY (Innovate)
Originates externally and is usually waste or demand that is created by other organisations, agencies or institutions.
EXTERNAL (Restore and Re-think)
Is defined by ‘Customer Purpose’. Deliver value effectively to customers and efficiently to the organisation. CREATE
(Optimise)
RESTORE (Restore and Remove)
Occurs when the organisation delivers unfit products or services. Production is lost, the customer is unhappy, resulting in loss of money, time, and reputation.
CORE Profile: Value definitions
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CORE Profile for Global IT end User support (November 2009)
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Create
External
Opportunity
Remedial
8%
80%
2%
10%
CORE Profile: ICT support operations Before changing the service.
Source Fujitsu Case Study: Sense and Respond Book Used with kind permission
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Create
External
Opportunity
Remedial
50%
33%
12%
5%
CORE Profile: ICT support operations After changing the service.
Source Fujitsu Case Study: Sense and Respond Book Used with kind permission
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Create
External
Opportunity
Remedial
6%
87%
2%
5%
20% workforce
60% Chasing the people who do the work
CORE Profile: Teleco Services
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Statement Before % After %
Understanding our services allows me to take effective action. 42 100
Understanding the customer improves my commitment. 14 83
Understanding customers helps me make better decisions. 15 95
It is my job to share information with my peers and managers. 0 63
I help my organisation understand what customers value. 0 82
My manager supports my decision when I have customer data. 0 49
The management team is committed to improving the quality of work 17 50
Statement Before % After %
I am involved in decision making. 28 45
I make decisions with the customer in mind. 14 67
My data improves the quality of decision making. 0 83
I can improve processes and methods to serve the customer. 15 65
I use customer data to help managers make better decisions. 17 63
I am confident making decisions with customer data. 13 66
I understand how the whole organisation works for customers. 16 68
Climetrics® Survey: Telco before and after highlights
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Mass Production
Mass Customisation
Mass Specialisation
Mass Adaptation
A Freedom and decision making
B Customer -facing activity
C Customer -intelligence gathering
D Sharing intelligence with the team
E Organisational understanding
F Sharing intelligence across the function
G Sharing intelligence with other functions
H Sharing intelligence with top/senior management
I Performance management
J Adaptive leadership
K Responding to customer issues
L Implementing ideas to better serve customers
M Employee influence on products and services
N Employee influence on managing practices
O Employee influence on other functions
P Employee influence on end-to-end processes
Engaging Learning Leading Improving
A B C D E F G H I J K L M N O P
Climetrics® Climatograph
Transformation objective
Climate Strength
Telco Before Transformation
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Mass Production
Mass Customisation
Mass Specialisation
Mass Adaptation
A Freedom and decision making
B Customer-facing activity
C Customer-intelligence gathering
D Sharing intelligence with the team
E Organisational understanding
F Sharing intelligence across the function
G Sharing intelligence with other functions
H Sharing intelligence with top/senior management
I Performance management
J Adaptive leadership
K Responding to customer issues
L Implementing ideas to better serve customers
M Employee influence on products and services
N Employee influence on managing practices
O Employee influence on other functions
P Employee influence on end-to-end processes
Engaging Learning Leading Improving
A B C D E F G H I J K L M N O P
Climetrics® Climatograph Climate Strength
Telco After Transformation
Transformation objective
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Together
Ease
Respectful
Excited
Optimistic
Intelligent
Collaborative
Sharing
Learning Creating
Supportive
Growing
Exploring
Rational
Encouraged
Achievement
Engaging Harmony
Recognition
Discovering
Motivated
Agreement
Purpose
Knowledge Kind
Thoughtful
Integrity
Trust
Passion
Courage
Challenging Improving
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TM
No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of Service Climate Management Ltd. The information contained herein may be changed without prior notice.
Service Climate Management ® is a registered trade mark of Service Climate Management Ltd.
Customer Value Enterprise ® is a registered trade mark of Service Climate Management Ltd.
Climetrics ® is a registered trade mark of Service Climate Management Ltd.
The Engaging, Learning, Leadings Improvement device is a TM of Service Climate Management. CORE Demand Profile TM is a trademark of Service Climate Management Ltd.
© 2012 Service Climate Management Ltd. All rights reserved
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