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Livelihood Based Agri Business and Market
Studies for North East Rural Livelihood
Project
Final report
Nagaland
April 2011
Submitted by
MART
A-32, 1st Floor,
Sector 17, Noida - 201 301 Tel: 0120-2512140, Fax: 0120-4273995
www.martrural.com
Livelihood based Agri Business and Market Study in Nagaland
MART, Noida
Acknowledgement
We are honoured to be part of this livelihood study under North East Rural Livelihood Project (NERLP)
and extend our heartfelt thanks to Ministry of Development of North Eastern Region (MDoNER) for
giving us this opportunity.
We sincerely thank Mr. Alok Kumar Shrivastava, IAS, Project Director, NERLP and his team at Guwahati
for their constant guidance and unconditional support during the study period. The meetings with him
and his team at Guwahati and Delhi helped in smooth completion of the assignment. Thanks are also due
for the crucial support in conducting the stakeholders’ workshops in Nagaland. We appreciate their efforts
in painstaking scrutiny of the draft report and feedback that helped improve the report suitably.
We thank Mr. Biswajit Sen, Senior Rural Development Specialist and Mr. Nathan M. Belete, Senior Rural
Development Economist at World Bank for their constant support along with the critical observations and
inputs. Their proactive assistance ensured timely finalisation of the study report templates and selection
of economic activities for value chain analysis. We would also like to thank Mr. Varun Singh, Social
Development Specialist at World Bank and Dr. Amarendra Singh for their valuable feedback on the study.
We are thankful to all the senior officers of Government of Nagaland for sparing their time and sharing
their valuable thoughts with the study team. Special mention should be made of Shri H. K. Khulu,
Agriculture Productivity Commissioner, Smt. Thangi Mannen, Commissioner, Veterinary & Animal
Husbandry, Mr. Sentiyanger Imchen, Commissioner, Horticulture and Shri Imkonglemba, Commissioner,
Industries for arranging meeting with their respective department officials. We thank all the officers of the
departments of agriculture, horticulture, veterinary & animal husbandry and the various research stations
for their invaluable contribution to this study.
We are expressing our gratitude to Shri I. Himato Zhimomi, Commissioner, Planning & Coordination,
Government of Nagaland for his support and involvement in this study. This report would not have seen
the light of the day without his efforts. Our thanks are also for Shri Tajenyuba and Shri Lipoktoshi, Nodal
Officers in the APC Cell, who have not only assisted by coordinating our visits in Nagaland.
Special thanks are also due to Shri Raj K Verma, Additional Secretary to the Government of Nagaland who
despite of his official duties found time to guide our team in all professional and personal matters. This
study was enriched by Shri Verma’s deep understanding of the socio-economic conditions of Nagaland.
We also thank Shri Chingmak Kejong, Secretary, ECS, Tuensang for his support in ensuring mobility in
Tuensang and providing a holistic overview of the socio-cultural and economic situation in Nagaland.
We sincerely thank all the stakeholders who spared their valuable time to provide us important
information and relevant documents. We particularly thank all the stakeholders present in the two highly
informative and fruitful workshops conducted in Kohima for their invaluable contributions and feedback
in guiding and finalizing the study. Last but not the least our heartfelt appreciation to villagers, SHG
members, entrepreneurs, market players, wholesalers and retailers, processing units who spared their
valuable time and shared invaluable information to provide credibility to the research.
We may be excused for not thanking each person by name due to paucity of space.
MART Team
Livelihood based Agri Business and Market Study in Nagaland
MART, Noida
Contents Abbreviations ....................................................................................................................... A Executive Summary .............................................................................................................. B Chapter 1: Background and Methodology ............................................................................. 1
1.1 Background ....................................................................................................................................... 1 1.2 Objectives of the study ..................................................................................................................... 1 1.3 Approach of the study ...................................................................................................................... 2 1.4 Key features of study methodology ................................................................................................. 3 1.5 Limitations of the study ................................................................................................................... 4
Chapter 2: State Profile and Livelihood Issues ..................................................................... 6 2.1 State profile ....................................................................................................................................... 6
2.1.1 Geography: ........................................................................................................................ 6 2.1.2 Demography: .................................................................................................................... 9 2.1.3 Economy: .......................................................................................................................... 9
Chapter 3: Livelihood Profile ............................................................................................. 10 3.1 Demography of study villages ........................................................................................................ 10
3.1.1 Poverty Scenario in Study Villages ................................................................................ 10 3.2 Existing infrastructure and support services ................................................................................ 11 3.3 Credit Scenario ............................................................................................................................... 13
3.3.1 Status of SHGs ............................................................................................................... 13 3.4 Markets and business practices..................................................................................................... 13 3.5 Agriculture ...................................................................................................................................... 15
3.5.1 Land holding pattern and use rights:............................................................................ 19 3.7 Animal Husbandry ........................................................................................................................ 20 3.8 Non Timber Forest Produce .......................................................................................................... 21 3.9 Service based Livelihoods .............................................................................................................. 22 3.10 Skill Profile ................................................................................................................................... 23
Chapter 4: Value Chain Analysis ........................................................................................ 24 4.1 Selection of Activities ..................................................................................................................... 24 4.2 Summary of suggested interventions .................................................................................... 25 4.3 Maize cultivation Value Chain .......................................................................................................28
Production clusters ................................................................................................................. 29 Production Practices and Technology ................................................................................... 29 Value chain map .................................................................................................................... 30 Possibility of setting up processing unit ................................................................................ 31 Stakeholders: Roles & Functions ........................................................................................... 31 Proposed interventions .......................................................................................................... 33 Technical feasibility ................................................................................................................ 34 Market feasibility .................................................................................................................... 34 Economic feasibility ............................................................................................................... 34 Proposed strategy and Implementation plan ........................................................................ 34 Implementation plan for maize cultivation ........................................................................... 37 Possibility for Partnership for Maize Cultivation .................................................................38
4.4 Potato cultivation Value Chain ...................................................................................................... 39 Production clusters ................................................................................................................. 39 Production Practices and Technology ................................................................................... 39 Value chain map .................................................................................................................... 40 Possibility of setting up processing unit ............................................................................... 40 Stakeholders: Roles & Functions ........................................................................................... 41 Proposed interventions .......................................................................................................... 42 Technical feasibility ................................................................................................................ 42 Market feasibility .................................................................................................................... 42 Economic feasibility ............................................................................................................... 43
Livelihood based Agri Business and Market Study in Nagaland
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Proposed strategy and Implementation plan ........................................................................ 43 Economics of potato cultivation ............................................................................................ 43 Constraints-Solution Matrix .................................................................................................. 44 Implementation plan for potato cultivation .......................................................................... 45 Possibility for Partnership for Potato Cultivation ................................................................ 47
4.5 Soybean cultivation Value Chain .................................................................................................. 48 Production clusters ................................................................................................................ 48 Major usage and by Products ................................................................................................. 49 Value chain map ..................................................................................................................... 49 Possibility of setting up processing unit ................................................................................ 50 Stakeholders: Roles & Functions ........................................................................................... 50 Proposed interventions .......................................................................................................... 51 Technical feasibility ................................................................................................................ 51 Market feasibility .................................................................................................................... 51 Economic feasibility ............................................................................................................... 52 Proposed strategy and Implementation plan ........................................................................ 52 Economics of Soybean cultivation ......................................................................................... 52 Constraints-Solution Matrix .................................................................................................. 53 Implementation plan for soybean cultivation ....................................................................... 54 Possibility for Partnership for Soybean Cultivation ............................................................. 56
4.6 Pig rearing Value Chain ................................................................................................................. 57 Technical Feasibility ............................................................................................................... 57 Market Feasibility ................................................................................................................... 57 Economic feasibility ............................................................................................................... 57 Rearing Process in villages of Nagaland ................................................................................ 58 Value Chain ............................................................................................................................. 58 Possibility of setting up processing unit ................................................................................ 59 Stakeholders: Roles & Functions ........................................................................................... 59 Proposed Interventions ......................................................................................................... 60 Constraints-Solution Matrix ................................................................................................. 60 Implementation Plan for pig rearing ..................................................................................... 61 Possibility for Partnership for Pig Rearing ........................................................................... 62 Economics of Pig rearing ........................................................................................................ 63
4.7 Backyard Poultry ............................................................................................................................ 65 Technical Feasibility ............................................................................................................... 65 Market Feasibility ................................................................................................................... 65 Stakeholders and their roles and functions ........................................................................... 66 Gaps, Issues and Constrains in the Value Chain ................................................................... 66 Range of critical interventions ............................................................................................... 66 Implementation Plan to carry out the interventions ............................................................ 67 Possibility for Partnership for Backyard Poultry ................................................................. 68 Economics of Backyard Poultry Farming ............................................................................. 68
List of secondary sources/ References .................................................................................. i Annexure: I - Stakeholders consulted .................................................................................. ii Annexure: II - Stakeholders’ Consultation Report ............................................................... v Annexure–1: Scan copy of attendance sheet of stakeholders’ consultation workshop ......... 7 Annexure–2: Copy of slides presented in the stakeholders’ consultation workshop ............ 8
Livelihood based Agri Business and Market Study in Nagaland
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List of Tables
Table-1: Comparative population profile of project districts and Nagaland………………………… 9
Table-2: Demography of study villages………………………….………………………….……………. 10
Table-3: Select goods movement routes in Nagaland……………………………………………………….. 11
Table-4: Infrastructure availability in Peren and Tuensang………………………………………………. 12
Table-5: SHGs in Peren and Tuensang district………………………………………………………………… 13
Table-6: Prevalent cropping system in Nagaland……………………………………………………………… 15
Table-7: Cultivation status of crops in the study villages…………………………………………………… 15
Table-8: Availability of agri-produce in the study villages…………………………………………………. 17
Table-9: Status of livestock rearing in the study villages………………………………………………….. 20
Table-10: NTFP collection and consumption pattern in the study villages…………………………. 21
Table-11: Availability of NTFP……………………………………………………………………………………….. 22
Table-12: Service based livelihood scenario……………………………………………………………………… 22
Table-13: Status of skills………………………………………………………………………………………………… 23
Table-14: Summary of suggested interventions……………………………………………………………….. 25
Table-15: Economics of maize cultivation……………………………………………………………………….. 35
Table-15 A: Economics for maize cultivation – Sensitivity Analysis………..………………………….. 35
Table-16: Constrains-Solution Matrix for Maize cultivation …………………………………………….. 35
Table-17: Implementation plan for Maize cultivation………………………………………………………. 37
Table-18: Economics for potato cultivation ……………………………………………………………………. 43
Table-18 A: Economics for potato cultivation – Sensitivity Analysis………..………………………….. 44
Table-19: Constraint-Solution Matrix for potato cultivation…………………………………………….. 44
Table-20: Implementation plan for potato cultivation…………………………………………………….. 45
Table-21: Economics for soybean cultivation………………………………………………………………….. 52
Table-21 A: Economics for soybean cultivation – Sensitivity Analysis………..……………………... 53
Table-22: Constraints-Solution Matrix for soybean cultivation………………………………………… 53
Table-23: Implementation plan for soybean cultivation…………………………………………………… 54
Table-24: Assumptions for pig rearing…………………………………………………………………………… 58
Table-25: Constraints-Solution Matrix for pig rearing……………………………………………………… 60
Table-26: Implementation Plan for pig rearing……………………………………………………………….. 61
Table-27 A: Economics for pig rearing – Capital Expenditure………………………………………….. 63
Table-27 B: Economics for pig rearing – Recurring Expenditure………………………………………. 63
Table-27 C: Economics for pig rearing – Income and Profits……………………………………………. 64
Table-27 D: Economics for pig rearing – Sensitivity Analysis…………………………………….…….. 64
Table-28: Gaps, Issues and Constraints in backyard poultry value chain…………………………… 66
Table-29: Range of critical interventions for backyard poultry value chain……………………….. 66
Livelihood based Agri Business and Market Study in Nagaland
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Table-30: Implementation plan for backyard poultry value chain…………………………………….. 67
Table-31 A: Economics for backyard poultry – Capital Expenditure……………………………….… 68
Table-31 B: Economics for backyard poultry – Recurring Expenditure………………………..…… 69
Table-31 C: Economics for backyard poultry – Income and Profits………………………………..… 69
Table-31 D: Economics for backyard poultry – Sensitivity Analysis…………………………………..
69
List of figures
Figure-1: Livelihoods study approach…………………………………………………………………….. 2
Figure-2: GIS map of Nagaland……………………………………………………………………………... 7
Figure-3: GIS map of Peren…………………………………………………………………………………... 8
Figure-4: GIS map of Tuensang…………………………………………………………………………….. 8
Figure-5: Process for Selection of activities…………………………………………………………….. 24
Figure-6: Maize value chain map………………………………………………………..……………….… 30
Figure-7: Potato value chain map………………………………………………………………………….. 40
Figure-8: Soybean value chain map……………………………………………………………………….. 49
Figure-9: Piggery value chain map…………………………………………………………………………. 59
List of boxes
Box-1: 3 M Model………………………………………………………………..……………………………….. 3
Box-2: Glimpse from Poor Household…………………………………………………………………... 11
Livelihood based Agri Business and Market Study in Nagaland
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Abbreviations APC Agriculture Production Commissioner
APRLP Andhra Pradesh Rural Livelihood Project
ASSOCHAM The Associated Chambers of Commerce and Industry of India
ATMA Agriculture Technology Management Agency
CARI Central Avian Research Institute
CAGR Compound Annual Growth Rate
DoNER Ministry of Development for North Eastern Region
FGD Focus Group Discussion
GoI Government of India
Kg Kilogram
Km Kilometre
MDoNER Ministry of Development for North Eastern Region
MoEF Ministry of Environment & Forests
MOP Muriate of Potash
MoU Memorandum of Understanding
MPDPIP Madhya Pradesh District Poverty Initiatives Project
MT Metric Tonne
NEC North East Council
NEDFI North Eastern Development Finance Corporation
NERCORMP North Eastern Region Community Resource Management Project
NERLP North East Rural Livelihood Project
NGO Non-Government Organisation
NREGA National Rural Employment Guarantee Act
NREGS National Rural Employment Guarantee Scheme
NSDP Net State Domestic Product
NTFP Non-Timber Forest Produce
OTELP Orissa Tribal Empowerment and Livelihood Programme
ROI Return on Investment
Rs Rupees
SARS State Agriculture Research Station
SHG Self Help Group
SSP Single Super Phosphate
USA United States of America
VCA Value Chain Analysis
VO Voluntary Organisation
WORLP West Orissa Rural Livelihood Project
Livelihood based Agri Business and Market Study in Nagaland
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Executive Summary The North East Rural Livelihood Project (NERLP) of the Ministry for Development of North Eastern
Region (DoNER), Government of India, aims to address rural poverty in the region. NERLP assumes that
intensive and innovative use of local opportunities can result in enhanced livelihood opportunities and
incomes for rural communities and had commissioned a ‘Livelihood Based Agri Business and Market
study’ in, Mizoram, Nagaland, Sikkim and Tripura. In Nagaland, Peren and Tuensang were the identified
districts for this study. MART, a leading livelihoods and marketing consultancy, conducted the study.
The study objectives were to evaluate livelihoods and opportunities on the basis of infrastructure,
resources and support services and value chain analysis. It covered identification of major livelihood
occupations of the rural community and shortlist major high growth subsectors and commodities for
value chain analysis where the project can intervene to benefit the poor.
MART used 3M approach for the study that looks at the overall livelihood ecosystem incorporating understanding of villagers, market players and enablers to analyse the livelihood scenario in the state. The study followed an 8-step approach involving secondary literature review, stakeholders’ consultation, preliminary field visits, village and market survey, writing draft and final reports after receiving feedback from NERLP and the World Bank. Under the agreed methodology MART covered 10 villages and conducted FGDs and individual interviews with villagers, state and district officials. Market study involved interviews with traders, transporters, and Government and private processing units.
Nagaland is predominantly hilly and all 11 districts are considered as hill districts. The state is marked by
frequent shifts in ecology with change in altitude and alignment of the hills. The state witnesses high
rainfall and suffers from excessive surface runoff. There are no major rivers and only a few perennial
water bodies and this leads to water scarcity especially for irrigation during winter season.
Land ownership is mostly with individuals or the community landholdings; government owns around 7%
of the total land. Forests are also owned majorly by communities or individuals and government’s holding
is around 11% only. Community ownerships of land are of two major types, viz. clan land and village land.
The general location of villages in Nagaland is on top of the hills. This poses a challenge in establishing
proper road connectivity between the villages and the major road in Peren and Tuensang. The roads are
often damaged by landslides and subsidence. The link roads between the villages and the main road are
the most difficult to negotiate and often extend over 5 km.
This study presented a picture of subsistence economy in Nagaland that was sporadically linked to the
mainstream markets. Naga society has a strong social security system that covers all inhabitants.
However, the poor find it difficult to maintain an acceptable standard of living due to severe economic
hardships. During the study, a few poor households were surveyed to understand the socio-economic
struggles faced by them. It was found that the aged, the widowed and the orphans faced the severest
struggles and form the poorest of the poor category. These families suffer as there are no able bodied
member to work in the agriculture fields or collect produce from the forests that form the major source of
livelihoods. The key findings related to various fields of livelihoods are as follows.
All cultivation activities are mostly in kitchen garden and Jhum land. Though farming is done
individually, cluster approach is adopted under jhum with an average Jhum cycle (fallow period) is 9
years in Tuensang and around 15 years in Peren. Agriculture is done in small patches using hand held
equipment like axe, spade etc. Mechanisation is not viable as the agricultural patches are in distant areas
(3-6 Km) and hard to access areas in the hills. The concept of sequential cropping is not prevalent and
farmers are used to taking only one crop in a year. Due to frequent change in the agro-climatic situation
within the state the cultivation season varies widely among villages.
Livelihood based Agri Business and Market Study in Nagaland
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Most Naga households are subsistence farmers and grow food for internal consumption only. Sales of
agricultural produce are mostly to meet their immediate cash needs rather than a systemic income
generation. Therefore, extent of marketable surplus for each product is low at the village level. A major
chunk of the agri-produce comes from the home stead (Kitchen) garden. These are mostly vegetables and
fruits which form some part of the saleable items. People don’t calculate the inputs and outputs in
economic terms, and are not able to express the quantities properly against any tangible land
measurement unit. Irrigation and fencing for the cultivation fields are the most urgent requirements as
per the people met in the villages. Low exposure to concept of cash crop leads to low purchasing power
among rural population. Krishi Vigyan Kendras have started functioning in Nagaland over the last 2-3
years only and their effect is still to be felt.
Livestock rearing is a year round activity and as production volume is quite low compared to demand no
seasonal variations are evident. Pigs reared in villages are of mixed breed and pure breeds are almost
impossible to locate and procure for rearing. Villagers buy piglets locally. In Peren, some villagers have
bought pigs from the government facility in Medzhiphema. However, such procurements are rare. Pigs
require a lot of care and consume high volume of feed and water. Most households in the villages find it
difficult to provide for more pigs due to these reasons and can afford to rear 1-2 pigs only. Pigs are
slaughtered by the households itself for self-consumption, mostly during festivals. Sales are rare and take
place only to meet financial exigencies. The households have a system of drying pork and preserving it for
consumption later. Excess pork is sold at the rate of Rs. 120/Kg among the villagers by the households
directly. There is no broiler poultry rearing facility in the study villages. Only local free ranging country
birds are reared by the farmers.
Poultry rearing is an incidental livelihood rather than a planned economic activity in the villages. The
local varieties of country bird are slow growing and don’t put on much weight even after 6 months. Sale of
poultry is not through any standard measure but only by mutual bargain. A bird weighing around 2 Kg is
priced at Rs. 250-300. Open sale of poultry by villagers is also rare.
Cattle rearing are rare in Nagaland. The animals are allowed to roam freely in the forests and not stall fed
like in other parts of India. Cattle are reared mostly for meat and slaughter takes place mostly during
festivals and occasions like marriage, funeral etc.
Nagas depend on their forests to meet their day-to-day requirements. The most prominent dependence is
for food, shelter, water, fuel, fodder, and medicines. Forests are abundant and provide for timber and fuel
wood for the villagers. They also collect varieties of non-timber forest produce (NTFP) from forests. These
NTFP are available almost all round the year and meet a major part of a villager’s food. It is also a source
of cash for the rural households. However, it was found that forest produce are mostly gathered for self-
consumption and sales are considered only if an opportunity exists to sell the items in addition to other
agricultural items. Many times, crabs, fish and small animals are also sold after hunting them from the
forests. The forest produce brought to the market for sale are often premium items (eg. 6 small crabs cost
Rs 100) and cost is often beyond the reach of local buyers. The harvest for most of the NTFPs is possible
throughout the year.
Naga households display high levels of self-sufficiency in their day-to-day life. This necessitates that
members of the household are able to take care of multifarious activities requiring diverse skills. Thus it is
common to find a person in Nagaland with wide ranging skills covering, cultivation, hunting, cooking,
knitting, carpentry, basket weaving, etc. However, all these skills are mostly used for meeting their daily
needs and are seldom put to business use and earn livelihoods. These skills are traditional in nature and
reflect the Naga heritage. There is disconnect among the existing skill sets and the larger market outside
Nagaland as there are very few opportunities for interaction. Further, these artisans are more attuned to
working with traditional machineries and equipment that are low on productivity. For e.g. it was observed
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during this study that most women in Nagaland know the art of knitting and weaving but none had
exposure to advanced looms like the fly shuttle loom etc. and continued to work on the traditional tension
loom.
Based on the above understanding 5 activities were shortlisted for value chain analysis. The basis for
selection of the activities was wide presence among the villages in the districts of Peren and Tuensang
were only chosen. It was decided during the meeting with the Project Director, NERLP and World Bank
that activities with long gestation period will not be included under value chain analysis in this study.
Further, some lucrative activities mostly based around NTFPs, honey and Ari silk were not considered for
value chain analysis as these activities were not present extensively in the selected study villages. The 5
products selected are maize, potato, soybean, pig and backyard poultry. The proposed investment and
return on the selected activities are presented in the table hereunder.
The interventions are planned at individual and group levels with greater perceived role for SHGs. It is
suggested that the project undertake the following activities towards promotion of the suggested activities.
Organise villagers in SHGs and capacity building of existing SHGs for extending financial support to
cultivators
Training on improved package of practices with special focus on women
Supply of improved variety of seeds for maize, potato and soybean with focus on high yielding local
germplasm.
Supply of improved variety of piglets like Large Black, Hampshire and poultry like Kalinga Brown,
Mumbai Desi, Rhode Island Red, CARI Nirbheek etc.
Introduce collective action for input sourcing and output marketing
Market exposure and linkages with special focus on women
Activity Size of activity suggested
Produce Suggested Unit of activity Capital required
(Rs)
1st Year RoI
(%)
Maize Popularising extensive maize cultivation
using improved agriculture practices
1 acre 5,130 137.66
Potato Popularising extensive potato cultivation
using improved agriculture practices
0.5 acre 17,656 125.08
Soybean Popularising extensive soybean
cultivation using improved agriculture
1 acre 8,340 105.03
Pig Rearing Pig for selling piglets and
fattened pigs for pork
2 Sows and 6
fatteners
124,992 30
Backyard
Poultry
Rearing of poultry birds and selling of
birds and eggs
20 birds 5,936 14
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Chapter 1: Background and Methodology
1.1 Background
The North East Rural Livelihood Project (NERLP) of the Ministry for Development of North Eastern
Region (DoNER), Government of India, aims to address rural poverty in the region through creation
of sustainable livelihood for the rural poor, particularly for women. NERLP assumes that intensive
and innovative use of local opportunities can result in enhanced livelihood opportunities and incomes
for rural communities and had commissioned a ‘Livelihood Based Agri Business and Market study’
in, Mizoram, Nagaland, Sikkim and Tripura. In Nagaland, Peren and Tuensang were the identified
districts for this study.
MART, a leading livelihoods and marketing consultancy, was selected to conduct the study. MART
held discussions with DoNER team at New Delhi and signed a MoU. A two-member team was placed
for each state to coordinate the study. MART maintained close coordination with Project Director,
NERLP based at Guwahati to facilitate the study.
1.2 Objectives of the study
The objective of the study is to assess economic opportunities related to farm and non-farm activities
in the project area.
The study evaluates livelihoods and opportunities on the basis of the following two components:
1. Infrastructure, resources and support services covering
Identify major livelihood occupations of the rural community, categorize them according to
geographical, ecological and watershed clusters and assess their viability based on local resources,
infrastructure, support services, technology, policy environment and potential for growth.
Suggest strategies to enhance income and nutritional security from the existing livelihoods through
improved productivity, access to inputs and markets, capacity building, and collective action in
marketing to achieve economies of scale.
Provide guidance in agriculture and horticulture development, changing demand and supply scenario,
projection of future trends to ensure that farmers are able to face the challenge of negotiating on an
equitable basis with market players.
2. Value chain analysis covering
Shortlist major high growth subsectors and commodities for value chain analysis where the project
can intervene to benefit the poor.
Prepare value chain map for key products/commodities/services reflecting economic return at every
stage, product movement from the rural producers to the final consumers.
Identify major players in technology, markets, finance, and inputs contributing to value chain, and
explore partnership possibilities with them.
Identify infrastructure availability and institutional arrangements for input supply and output
marketing.
Identify constraints and institutional obstacles, social process, vulnerabilities and risks hampering
benefits to the poor along the value chain.
Identify critical investment needs in the value chain that can accrue better income to the poor.
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Prepare techno economic feasibility guideline for setting up small, viable and sustainable processing
units to impart value addition and longer shelf-life to-farm products.
1.3 Approach of the study
This study was designed to understand the livelihoods options among the rural population especially the
poor. The approach is presented in figure-1.
Activities Key Steps Outputs
Reviewed of project literature and reports
Studied livelihoods initiatives such as NERCORMP in north east states.
Studied secondary reports Met World Bank and Project Director,
NERLP at Delhi to discuss study design
Step 1
Pre study Preparation
Developed better understanding of the study and project states
Finalised study design and plan
Project Director sent intimation to concerned state office regarding field visit for coordination support
Met state nodal officer, rural development department officer at Kohima
Meeting with DRDA and line department officers
Shared study approach and methodology Understand NERLP objectives
Step 2
Initiation meeting at state and district
level
List of key stakeholders finalised for meeting
Feedback on livelihood constraints and opportunities in the state
Finalized approach and methodology
Interacted with key stakeholders from line departments such as agriculture, horticulture, animal husbandry, resource agencies, and key market players
Visited three villages in 2 project districts
Generated list of livelihood activities
Step 3
Fieldwork -1 (Interactions with key stakeholders)
Shortlisted 10-12 major products for promoting in the state and value chain analysis
Prepared list of stakeholders and value chain players and service providers
Finalized plan for Fieldwork-2
Met with World Bank staff and Project Director, NERLP at New Delhi to share fieldwork-1 observations and experience
Discussion to finalise products for taking up value chain analysis
Step 4
Initiation Report
Finalised five products i.e. maize, potato, soybean, pig, and backyard poultry for value chain analysis
Submitted initiation report containing livelihood profile and issues, approach, methodology, and field visit plan
Finalized field visit plans
Placed field teams
Visited 10 villages in two districts and interviewed producers/farmers
Met market players in at Dimapur, Mokokchung and project districts
Met line-department officials
Step 5
Fieldwork -2 (Interactions in
villages and markets)
Completed livelihood survey in villages and markets
Collected information for value chain analysis of 5 products by meeting value chain players
Livelihood analysis
Value chain analysis for 5 products
Data analysis
Report writing
Step 6
Draft Report
Draft report as per study objectives and feedback of World Bank and PD, NERLP
Share draft report though power point presentation to World Bank, DoNER staff and other stakeholders as suggested by the PD, NERLP
Step 7 Stakeholders’ consultation
workshop to share Draft Report
Agreed feedback of stakeholders on the draft report
Content for final report finalized
Stakeholders consultation workshop report
Feedback incorporated from stakeholders consultation workshop report
Step 8 Final Report
Develop final report as per study objectives defined earlier
Figure-1: Livelihoods study approach
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1.4 Key features of study methodology
MART coordinated with Director, Ministry of DoNER and Project Director, NERLP, Guwahati for
finalizing study design, study plan, fieldwork and intimation to key stakeholders. Project Director,
NERLP briefed the study team and provided contact details of local resource persons. He also
intimated the Nodal Officer of NERLP in Nagaland for facilitating the field visit.
The Nodal Officer arranged a meeting with state level officers of agriculture and allied departments
and also introduced the study team to the district administrations. MART team consulted the district
administration for village selection and for meeting the district level officials of the line departments.
Local NGO personnel facilitated communication with the villagers.
MART used 3M approach to capture the existing livelihood scenario as described in box-1.
The fieldwork was planned in two phases. In the first phase, knowledge of major livelihood activities
was gathered through discussions with stakeholders at the state and district levels and feasible
activities were selected for the study. In the second phase, value chain analysis of 5 products covering
livelihood practices, productivity and marketing challenges was done.
Eleven villages were visited in two project districts and information was collected from villagers
through Focus Group Discussion (FGD). Individual interviews were conducted with farmers/villagers
engaged in shortlisted activities for value chain analysis. The list of villages visited is annexed.
Value chain players like the producers, wholesalers, retailers, transporters, processors, and
government institutions were interviewed. The list of stakeholders met is placed under annexure-I.
Focus was on understanding the views of the local scientific community by meeting officials of the
directorates and research stations like Krishi Vigyan Kendras1, State Agriculture Research Station
and Indian Council of Agriculture Research. This report reflects the opinions of all these experts
presented in contexts of the value chains.
1 Local agriculture research stations promoted under Indian Council of Agriculture Research
Box-1: 3M Model
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Village Selection:
The study has a mandate to cover 10 villages (5 each from Peren and Tuensang) and the following points
were considered during village selection.
1) Presence of at least 2 livelihoods activities out of the 5 shortlisted for value chain analysis
2) Maximum possible coverage of all major tribes in the districts
3) Highest possible representation from all blocks under the project area
4) Optimal representation from different agro-ecological zones
The selection process involved consultation with the district level officials and NGO representatives. It
was left to these persons with thorough knowledge of the local areas to suggest villages for the study.
However, onset of monsoon during the study time had some barring on selection of locations for the study
visit.
It may be noted that Tuensang being a large district, it was not possible to cover all blocks under the
sample.
1.5 Limitations of the study
Collection of statistical data by the state government is in evolving. Therefore, these figures are often
provisional in nature and information collected from villagers using FGD approach may not match
government statistics.
National census shows vast changes in population trend between 1991 and 2001. Changes are also
expected between 2001 and 2011. Further, state specific data related to agriculture and allied
departments of government of India is only available till 2008. Since census 2011 data are yet to be
available, one can’t present state specific trends authoritatively. Census
Discrepancies have been noticed in data available with various government agencies like NEDFI,
NEC, MoEF-GoI etc. Therefore, the selection of data source is solely dependent on the judgement of
the researcher.
Land tenure system in Nagaland is unique and written records are largely not present. Land
measurements are often based on assumptions and extrapolations. Therefore, agricultural activities
were measured on based on quantity of material planted.
In Nagaland, market players operate in restricted geographies. Therefore, flow of goods from
producer to consumer through a classical value chain (aggregatorwholesalerprocessor
distributorretailer) is not present. This makes it difficult to quantify and establish trading volumes
and associated prices. Hence, data collected from wholesalers and retailers in the wholesale and retail
markets through interviews may not be accurate.
Nagaland presents a diverse agro-ecological setup and is presented under section 3.5 on Agriculture.
However, as per the mandate of this study 5 potential products were to be identified for detailed value
chain study for both districts. Thus, after careful consideration, maize, potato, soybean, piggery and
backyard poultry were selected. Potentiality of products was determined based on the following
factors.
1. Availability and access to raw materials & production technology
2. Presence, applicability and level of skills
3. Availability of finance and support infrastructure and its usability
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4. Availability of support services like training etc.
These products may not be equally suitable for all villages in the project districts. The project, during
the implementation phase, may find products exclusively suitable to specific villages in the study area
that is not included in this report.
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Chapter 2: State Profile and Livelihood Issues
2.1 State profile
Constituted in 1963, Nagaland is predominantly mountainous with an area of 16,579 sq. km. It is
subdivided into 11 districts sharing its boundary with Assam in east and north, Arunachal in north,
Myanmar in west and Manipur in south. Scheduled Tribes form an overwhelming majority (~90%) of the
state’s population. The economy is largely (~80%) agrarian, following traditional practices.
2.1.1 Geography:
Nagaland is predominantly hilly and all 11 districts are considered as hill districts. The state is marked by
frequent shifts in ecology with change in altitude and alignment of the hills. The state witnesses high
rainfall and suffers from excessive surface runoff. There are no major rivers and only a few perennial
water bodies and this leads to water scarcity especially for irrigation during winter season.
Land ownership is mostly with individuals or the community landholdings; government owns around 7%
of the total land. Forests are also owned majorly by communities or individuals and government’s holding
is around 11% only. Community ownerships of land are of two major types, viz. clan land and village land.
The basic statistics related to geography are:
Area – 16,579 Km2 (0.5% of India)
Forest Area – 52.05% of State’s Area (1.11% of India’s Forest Area)
Over 80% of total land in Peren and Tuensang is under forests (Forest survey, 2005)
Administrative Divisions – 11 Districts, 52 Blocks, and 1317 villages
All districts classified under hill and tribal district categories
3 distinct geographical regions viz. high hill areas, lower hill ranges and plains
Severe topography full of hill ranges with deep gorges and steep terrains
11.76% and 88.24% of forests are under state and private ownership respectively
A map of the state is placed under figure-2 for easy comprehension of locational details of the study areas.
Maps of Peren and Tuensang districts are placed under figure-3 and figure-4 respectively.
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Figure-2: GIS map of Nagaland
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Figure-3: GIS map of Peren
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Legend
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2.1.2 Demography:
About 90% of Nagaland’s population is tribal belonging to 16 tribes with many sub-tribes and clans. Each
tribe has its distinct socio-cultural practices and exhibit strong bondage. Till recent past inter tribe
marriages were also rare. Further, each tribe has its own language and it is rare to find a person speaking
multiple tribal languages. Nagamese2 acts as the lingua franca in the state. It is used to communicate in
public life and in mixed families. In many villages, people were not always comfortable speaking in
Nagamese.
It was found that majority of the population in a village is from a single tribe who were the early settlers.
Over the course of time, people from other tribes also settled with permission of the village elders. This is
reflected in district specific aggregation of tribes in Nagaland. A comparative presentation of the
population profile for the state and the study districts is provided in table-1.
Table-1: Comparative population profile of project districts and Nagaland
Parameters Nagaland Peren Tuensang
Total Population 1,988,636 96,825 414,801
Male 1,041,686 (52.38%) 50,013 (51.65%) 216,888 (52.29%)
Female 946,950 (47.62%) 46,812 (48.35%) 197913 (47.71%)
Overall Literacy rate 67.11% 42% 51.3%
Female Literacy rate 61.92% 36% 46.12%
Population density 120/Km2 42/Km2 98/Km2
Major Tribes Angami, Ao, Chakhesang, Chang, Kacharis, Konyak, Khiamniungan, Kuki, Lotha, Pochury, Phom, Rengma, Sangtam, Sumi, Yimchunger, Zeliang
Zeliang, Kuki Chang, Sangtam,
Khiamniungan,
Yimchunger,
Phom, Sumi
Towns(Census 2001) 9 0 1
Recognised Villages 1317 104 234
There has been phenomenal population growth of 64.53% in Nagaland during 1991-2001. This has led to
severe pressure on the natural resources and in turn on jhum system of agriculture. The average fallow
period in Nagaland has reduced to around 7-9 years at present from 25-30 years in 1980. Further, the
level of education especially among women is low in both Tuensang and Peren.
2.1.3 Economy:
The state’s economy is primarily dependent on agri and allied sector, contribution of industry and services
sectors is rather small. The related statistics are presented below.
Net State Domestic Product at Current prices– Rs. 54.8 billion for 2006-07
Agriculture and allied sector (Share in NSDP) – 33.58% (Rs. 18.404 billion) for 2006-07
Per capita income at constant prices (1990-2000 series) – Rs. 18,147 for 2004-05
Employment – Around 65% workers depend on agri and allied activities (Census 2001)
Highly dependence on imports – Around Rs. 230 crore for pork, Rs. 200 crore for beef, Rs. 150 crore
for poultry, Rs. 50 crore for dry milk and Rs. 630 crore overall in 2004-05
2 Variously described as a pidgin or creole based on Assamese with influence of Hindi, Bengali, English and the Naga tribal languages
Livelihood based Agri Business and Market Study in Nagaland
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Chapter 3: Livelihood Profile Livelihood of an individual is contingent upon the environment in terms of available support services,
infrastructure facilities, training and skills promotion and market. Private sector participation, promotion
of micro, small, and medium enterprises, supportive legal and policy framework, and overall
entrepreneurial environment also play a major role. The poor are more at mercy of these factors as their
capacity to negotiate and mould the environment is low or even non-existent.
The following section presents findings from the field survey for existing infrastructure and support
services available to the villagers. It also covers market availability, existing livelihoods activities and the
related community dynamics.
3.1 Demography of study villages
Major findings related to the population demography of the state are covered under demographic profile
above. The majority of the population belong to scheduled tribes with only a few non-tribal households.
The population profile specific to the study villages are presented in the table-2 below.
Table-2: Demography of study villages
Sl Village name
District/Block Number of households
Average number of members per household
Population (As provided by villagers)
Major Tribe
1 Mdunglwa Peren/Peren 98 6.5 >600 Zeliang
2 Peletkie Peren/Peren 110 5 550 Zeliang
3 Old Puilwa Peren/Peren 75 6.5 ~500 Zeliang
4 Old Jalukie Lower
Peren/Jalukie 151 5.3 >800
Zeliang
5 Mhainamtse Peren/Jalukie 375 6.9 2575 Rongmai
6 Saijang Peren/Jalukie 130 5.4 700 Kuki
7 Hakchang Tuensang/ Sangsangyu
333 12 3999 Chang
8 Sipongsang Tuensang/ Sangsangyu
253 6 1540 Chang
9 Angangba Tuensang/Longkhim 444 6.8 >3000 Sangtam
10 Chessore Tuensang/Chessore 895 7.2 6417 Yimchunger
11 Tsuwao Tuensang/Noklak 194 6.7 1300 Khiamniungan
3.1.1 Poverty Scenario in Study Villages
Naga society has a strong social security system that covers all inhabitants. However, the poor find it
difficult to maintain an acceptable standard of living due to severe economic hardships. During the
study, a few poor households were surveyed to understand the socio-economic struggles faced by them.
It was found that the aged, the widowed and the orphans faced the severest struggles and form the
poorest of the poor category. These families suffer as there are few able bodied member to work in the
agriculture fields or collect produce from the forests that form the major source of livelihoods. An
example from Peren is presented in box-2.
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3.2 Existing infrastructure and support services
One can’t overstate the importance of infrastructure in the development of economy. Infrastructure
becomes more crucial when the geographical locations are remote and terrain is difficult as in Nagaland.
In this context, infrastructure can be classified into physical infrastructure like roads, railways, irrigation,
storage facilities etc. and support services like, banks and financial institutions, training and research
bodies and industry bodies etc. The related statistics is presented below.
Rail – Dimapur only rail head (Total route length 12.84 km only)
Road – 365.3 km of national highways and 1,094.5 km of state highways
Major Urban agglomerations - Dimapur-Chumukedima, Greater Kohima, Mokokchung Metropolitan
Area and Greater Wokha
The general location of villages in Nagaland is on top of the hills. This poses a challenge in establishing
proper road connectivity between the villages and the major road in Peren and Tuensang. The roads are
often damaged by landslides and subsidence. The link roads between the villages and the main road are
the most difficult to negotiate and often extend over 5 km. Selected routes for movement of goods with
respect to Tuensang and Peren are presented in table-3.
Table-3: Select goods movement routes in Nagaland
Inter-state routes Distance (Km) Estimated travel time (hours)
Kohima to Jorhat 207 8
Mokokchung to Amguri 102 3
Mokokchung to Jorhat via Mariani 103 3-4
Dimapur to Mokokchung via Mariani 208 6-7
Dimapur to Guwahati 292 8-10
Dimapur to Jorhat 133 4-5
Inter-district routes
Kohima to Dimapur 74 3
Kohima to Mokokchung 162 5
Kohima to Tuensang via Mokokchung 269 10-12
Kohima to Jalukie in Peren 127 4-5
Kohima to Peren Town 139 5
Mokokchung to Tuensang town 115 5-6
Thanduanliu: Poor Widow from Mhainamtse Village
Thanduanliu struggle for existence begun with her husband’s the demise of in 2004. She was left to
fend for a family of 5 that includes 3 school going girls. The eldest daughter aged 20 works as a full
time maid in Kohima and is paid Rs. 3000/year and allowed an annual leave. Her relatives are in
Tamenglong, Manipur and can’t support her in any manner.
She has a small patch of land that she tills for 30-40 tins of paddy per year. This harvest is sufficient for
3 months (November to January). From March onwards she is solely dependent on daily wages earned
as a labour. The daily wages vary between Rs. 60 – Rs. 80 per day. Thanduanliu has no livestock as she
cannot afford the cost or bear the maintenance.
She has no particular plans for her future but has decided to continue her daughters’ education.
Box-2: Glimpse from poor household
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Inter-state routes Distance (Km) Estimated travel time (hours)
Dimapur to Peren 84 3.5
Intra-district routes
Tuensang to Chendang Saddle 30 1.5
Tuensang to Noksen via Longkim 72 4
Tuensang to Chessore 42 3-4
Tuensang to Sipongsang 30 1.5
Tuensang to Noklak 50 5
Jalukie to Peren 23 1
Peren to Tening 48 2.5
Almost all villages are electrified and have piped drinking water. However, power supply is erratic with
frequent power cuts and drinking water crisis occurs between January and May. The reach of service
providers (training institutes, marketing cooperatives, banks etc.) is limited to the major towns and
villagers willing to access these services have to incur high costs on travel and associated expenses. The
status of basic infrastructure in the study villages is provided in Table-4.
Table-4: Infrastructure availability in Peren and Tuensang
Facilities In Village (%) Average Distance (Km)
Telephone 17% 12
Bank 0% 11
Post Office 17% 11
Skill training centre 0% 50
Milk collection centre 0% 6
Road 83% 2
Irrigation (Dug wells) 33% 0
Nursery 17% 11
School Building (Primary only) 100% 0
Drinking Water 67% 1.5
Com. Building 100% 0
Transport 33% 11
Electricity 100% 0
Cold storage 0% 71
Veterinary dept. 33% 10
Agro. Co-operative 0% 6
Marketing co-operative 0% 24
Market Yard (RMC) 0% 24
Haat 0% 24
Rice/Maize mill (Diesel operated) 100% 0
The above data is relevant as of date but the situation is liable to change very soon due to the following
factors.
Peren district headquarters is being shifted by almost 20 Km bringing it nearer to Jalukie
Old villages assist in building new settlements. At present, the newer settlements are coming up at the
foothills near the arterial roads.
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Government of Nagaland is providing financial assistance to some villages in Mokokchung to build
new villages as models in more accessible locations. This scheme may extend to other districts soon.
The agricultural and allied practices are changing with the change in the location of the villages
making it more akin to standard agricultural practices.
A few roads are being constructed anew or developed in Peren and Tuensang. These will reduce travel
distance between Kohima and Peren and Tuensang and Jorhat. Hence goods movement will become
easier.
3.3 Credit Scenario
Financial services or credit support is limited due to poor spread of bank networks in the state. 22 blocks
in the state have no bank branches. The total number of bank branches in Nagaland is 92; in Tuensang
and Peren there are only 7 and 3 bank branches, respectively. Credit flow is further stymied from the lack
of land as collateral due to the land holding rights. It is rare to find villagers having bank accounts. As per
the discussion with the Commissioner, Industries, Govt. of Nagaland, it was found that the extent of bank
and government contribution in financing is 1.66% and 1.81% respectively while proprietors’ contribution
is 96.54% for private businesses. This data is from the MSME census of 2006-07.
The established system of lending among villagers involves extending interest free loans to the needy
household who return the money as per their convenience. Such loans are extended in case of medical
emergencies, child’s education or to meet extreme hunger situations.
3.3.1 Status of SHGs
NGOs and VOs are active in promoting SHGs to address the issues related to credit availability. Rongmai
Baptist Association and Entrepreneur Associates are 2 such NGOs active in Peren, while Eleutheros
Christian Society is active in Tuensang. All the villages covered under the study have SHGs. The average
number of SHGs per village is 4 but they are mostly within 3 years of age. However, most SHGs have a
healthy financial base with 5 SHGs having over Rs 1 lakh balance. A cumulative status of SHGs in the
study villages is presented in table-5.
Table-5: SHGs in Peren and Tuensang district
Number of SHGs per village
Avg. Number of members per SHG
Average fund availability per SHG (Rs.)
Mdunglwa 5 4,800 Peletkie 9 30,000 Old Puilwa 3 22,000 Old Jalukie Lower 3 50,000 Mhainamtse 12 35,000 Saijang 4 50,000 Hakchang 18 1,00,000 Sipongsang 2 7,500 Angangba 9 3,000 Chessore 0 - Tsuwao 5 7,000
3.4 Markets and business practices
Business practices of the Nagas have strong influence of their traditional social structure. Rural
households and in turn each villages are self-sufficient entities and don’t depend on procurement of
products and services from the market for day to day living. Their interaction with markets is sporadic
and restricted to only those few items that don’t grow on the land or can’t be manufactured within the
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village. Many stakeholders interviewed opined that lack of cash with rural households influences this
inward looking behaviour of complete dependence on self-production of a wide basket of items needed for
domestic consumption.
The villagers prefer selling their products within their village or from sales counters put up along the
major or arterial roads near their village. Sale of agri, allied and NTFP products by villagers in nearby
towns and in some cases in major markets like the urban agglomerations of Dimapur, Kohima,
Mokokchung and Wokha is neither regular nor significant in quantities sold on household basis. The sales
practices may be broadly classified as retail and wholesale at local and town levels. These are built around
three scenarios elaborated below.
Scenario 1 – This involves sale of products or services within the village. It is either on spot barter or
through an informal credit system where the settlement is done through kind only. Such sales take place
at the door step of most houses within the village and depend on the availability of surplus production or
need for cash. Such sales are not a regular feature for any household and sale often takes place among
neighbours on request of the purchaser instead of the seller. Payments are made mostly in kind but cash
purchases also take place specifically if the seller undertakes sales to meet cash requirements or if the
purchaser insists on payment through cash.
Trade in items like maize, soybean and kholar3 also takes place in the village when outsiders visit the
villages scouting for bulk purchases. Since marketable surplus is low, availability for sale per household
ranges between 10 kg to 120 kg with an average of around 30 Kg. The volume of sale ranges between 1200
kg to 1500 kg for one village during one such visit. However, these visits are not through established or
regular business linkages but often take place during the harvest season.
Scenario 2 –The villagers also try to sell a part of their surplus produce through roadside outlets on the
nearest arterial road. These outlets are mostly semi-permanent, constructed with financial aid under
various Govt. schemes like SGSY, RBH of NABARD and MGNREGS etc. The sales outlet operates as a
common facility for all households of the village. Each household is allotted space by the village council on
a rotational basis. The distance between the sales outlet and the villages vary between 1 km to 7 km and
takes around one-and-a-half hours to cover on foot. Majorly, customers at these outlets are travellers
using private transport. The product pricing is relatively on the higher side and helps the villagers earn
cash.
Scenario 3 – The villagers sell agri and forest produce in towns for which they may undertake travel over
long distances (even overnight) to attend daily/ weekly market (haat4) in urban centres.
Discussion with the sellers in a weekly market (Wednesday Haat) in Dimapur revealed that most people
carry goods valued (sale value) between Rs. 3000 and Rs. 9000. Sellers travelling over long distances (10
– 12 hours) travel by buses carrying their merchandise on the bus roof, while those from nearby areas
(within 3 hours) travel through hired transport chartered by a group of sellers from a village. At the end of
the day many sellers are forced to offload the unsold produce to the local traders at a discount of 40% –
60% of their sale price as they can’t afford to carry back the goods or stay back in Dimapur to sell them the
next day.
The major challenges related to marketing are connectivity and taxes levied by the insurgent groups. The
cost of transportation is inflated and people in Dimapur, Kohima and Mokokchung find it easier to get
products from Assam rather than other districts of Nagaland.
3 A local bean akin to pinto bean or kidney bean
4 Identified location in an area that serves as a temporary market place for sellers to gather and sell their products
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3.5 Agriculture
Nagas practise three types of agricultural systems depending on the type of terrain. Jhum is the
prominent agriculture system practiced on high inclines covering 131349 hectares5; terrace and plain
cultivation is practised on gentle slopes (valley) and plains, respectively, together covering 75988
hectares5. However, it was found that households practising terrace or plain land cultivation also did jhum
as a complementary practise. Agriculture is mostly organic with rare use of inorganic fertilisers or
pesticides.
Paddy is the staple food crop in Nagaland and the agriculture system has developed centring this crop.
Other crops including food grains, vegetables, beans and spices are grown as mixed crop in paddy fields.
Systemic mixed cropping is not practiced and row arrangements are not followed. Dominant paddy based
cropping systems as classified by the Directorate of Agriculture, Government of Nagaland are presented in
table-6.
Table-6: Prevalent cropping system in Nagaland
Agro climatic zone Cropping system
High hills Rice-Potato/vegetable
Rice/maize-mustard
Rice + wheat Lower hills Rice-wheat +mustard
Rice+ potato Foot hills Rice- potato
Rice- vegetable Plain area Rice-groundnut, rice-rice- cowpea, Rice-wheat-rice,
Rice-pulses, rice-linseed.
Jhum is an integral part of the Naga lifestyle in rural areas. Besides providing food it fulfils other
requirements of a Naga household. The jhum land is a source for firewood, fodder, spices and herbal
medicines. The activities involved in jhum cultivation are clearing (slash) and burning of foliage and
bushes, cleaning and preparation of land, sowing, weeding, tending, and harvesting practices. These
activities of jhum vary among tribes. The clans in a tribe lead specific activities depending upon their
specific skills. An average household cultivates between 1–1.5 acres under jhum and is able to take two
crops in two successive years. However, productivity during the second year is drastically reduced.
In Nagaland, women play the most important role as producers and marketers. This presents a challenge
in form of allocation of time and resources by women to livelihood and domestic activities. During an
interaction with women of Old Peren village in Peren district, it was found that, preference for livelihoods
activities is majorly influenced by the involvement of labour in such activities. For example, cultivation of
squash was more accepted as it was easy to grow and there was no need to travel far from the village.
Similarly cultivation of turmeric, yam and maize were preferred as these are less labour intensive.
The primary findings related to agriculture are presented in Table-7. These pertain to 11 villages visited in
Peren and Tuensang.
Table-7: Cultivation status of crops in the study villages
Livelihoods Villages involved
Households involved
Area of cultivation (Kitchen Garden/ Jhum/Terrace/ Plain)
Cultivation season
Sowing Harvest
5 Village Profile 2001, Dept. of Agriculture, Nagaland
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Livelihoods Villages involved
Households involved
Area of cultivation (Kitchen Garden/ Jhum/Terrace/ Plain)
Cultivation season
Sowing Harvest
Fruits
Banana 67% 40% J July-August Year round
Guava 33% 6% J July-August June-December
Mango 17% 3% KG July-August March-June
Litchi 17% 3% KG July-August May-June
Papaya 17% 3% KG July-August Year round
Passion Fruit 17% 1% J June-August June-July
Pears 17% 3% J July-August November-January
Pineapple 33% 23% J May-June October-
November
July-August & October-December
Orange 50% 20% J July-August November-January
Vegetables
Cauliflower 67% 75% KG/J August September November-January
Chilli (Green & Naga)
100% 100% KG/J June-July October-December
Cucumber 100% 100% KG March-April Year Round
Garlic 83% 99% KG July November-January
Ginger 83% 98% KG/J December-
January November-January
Brinjal 83% 95% KG/J June October
Cabbage 83% 94% KG/J March
November June-July January-March
Tomato 83% 75% KG/J August-November September-March
Ladies Finger 83% 87% KG June October
Squash 83% 58% KG May-July Year round
Pumpkin 100% 28% KG/J September December
Cash & Food Crops
Sugarcane 67% 20% KG September December-February
Tapioca 33% 13% J February October-November
Areca nut 33% 3% KG May-July
September-October
Year round
Maize 83% 46% J March-April August-December
Minor Millet 50% 15% J February-March July-August
Paddy 100% 95% J/T/P
Terrace June
Terrace November
Jhum March-May
Jhum October-November
Potato 100% 95% J/KG/P
January-February July-August December-
January
July-August November-December May-June
Kholar 36% 80% J August-
September November-December
Soya bean 67% 33% KG/J August- November-
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Livelihoods Villages involved
Households involved
Area of cultivation (Kitchen Garden/ Jhum/Terrace/ Plain)
Cultivation season
Sowing Harvest
September December
Turmeric 33% 30% J December-
January November-January
Yam 67% 54% KG/J September December
The major findings related to agriculture are as follows.
All cultivation activities are mostly in kitchen garden and Jhum land.
Though farming is done individually, cluster approach is adopted under jhum.
The average Jhum cycle (fallow period) is 9 years in Tuensang and around 15 years in Peren.
Agriculture is done in small patches using hand held equipment like axe, spade etc.
Mechanisation is not viable as the agricultural patches are in distant areas (3-6 Km) and hard to
access areas in the hills.
The concept of sequential cropping is not prevalent and farmers are used to taking only one crop in a
year.
People don’t calculate the inputs and outputs in economic terms, and are not able to express the
quantities properly against any tangible land measurement unit.
Irrigation and fencing for the cultivation fields are the most urgent requirements.
Jalukie block under Peren district is the only region in the project area that has large cultivable plain
land. Hence Peren is often referred as the ‘rice bowl of Nagaland’.
In Tuensang district, maize and millet are also grown and used as substitute to rice, which is staple
food.
Low exposure to concept of cash crop leads to low purchasing power among rural population.
Krishi Vigyan Kendras have started functioning in Nagaland over the last 2-3 years only and their
effect is still to be felt.
Due to frequent change in the agro-climatic situation within the state the cultivation season varies
widely among villages. This also leads to multiple seasons for the same crop as is reflected in table-7
above.
A major chunk of the agri-produce comes from the home stead (Kitchen) garden. These are mostly
vegetables and fruits which form some part of the saleable items. It was pointed out during the
stakeholders’ consultation workshop that government of Nagaland is focussing on developing and
enhancing cultivation under homestead garden.
Most Naga households are subsistence farmers and grow food for internal consumption only. Sales of
agricultural produce are mostly to meet their immediate cash needs rather than a systemic income
generation. Therefore, extent of marketable surplus for each product is low at the village level. The
availability status of agri-produce in the study villages is presented in table-8.
Table-8: Availability of agri-produce in the study villages
Livelihoods Average
Planting /HH Average
harvest/HH Average
Consumption/HH Average
Sales/HH Value
Addition
Fruits No significant value addition done at village
Areca nut 5 trees 600 nuts 50% 50%
Banana 500 trees 500 bunches 20% 80%
Papaya 5 trees For self only 80% 20%
Passion Fruit 25 trees 10% 90%
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Livelihoods Average
Planting /HH Average
harvest/HH Average
Consumption/HH Average
Sales/HH Value
Addition
Pears 4 trees 160 Kg 10% 90% level for increasing sales value. Sorting grading is not undertaken against specific standard weights and measures.
Litchi 5 trees For self only 100% 0%
Pineapple 155 plants 155 10% 90%
Mango 5 trees For self only 100% 0%
Orange 22 trees No harvest yet
Guava 10 trees For self only 90% 10%
Vegetables
Brinjal 20 plants For self only 90% 10%
Cabbage 50 plants 100 Kg 40% 60%
Cauliflower 25 plants For self only 70% 30%
Chilli (Green) 50 plants 15 Kg 5% 95%
Chilli (Naga King) 30 plants 15 Kg 25% 75%
Cucumber 10 plants For self only 90% 10%
Ladies Finger 10-15 plants For self only 90% 10%
Squash 100 ft2 10 fruits/day 50% 50%
Pumpkin 4-5 plants For self only 70% 30%
Cash & Food Crops
Rubber 4 hectare No Harvest yet - -
Sesame <100 g For Self only 100% 0%
Minor Millet A handful of seeds For self only 100% 0%
Maize 1 Kg 110 60% 40%
Husked maize is sold as a standard practice.
Garlic 100 plants For self only 100% 0% No significant value addition done at village level for increasing sales value. Sorting grading is not undertaken against specific standard weights and measures.
Paddy 68 Kg 4100 80% 20%
Potato 5 Kg For self only 90% 10%
Ginger 50 Kg 214 Kg 50% 50%
Kholar 20 Kg 200 Kg 20% 80% Pods are opened and seeds are sold after
Soya bean 50 g For self only 100% 0%
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Livelihoods Average
Planting /HH Average
harvest/HH Average
Consumption/HH Average
Sales/HH Value
Addition
removal of chaff
Sugarcane 10-15 plants For self only 100% 0% No significant value addition done at village level for increasing sales value. Sorting grading is not undertaken against specific standard weights and measures.
Tapioca 10-15 plants For self only 90% 10%
Tomato 15 For self only 90% 10%
Turmeric 10-15 plants For self only 100% 0%
Yam 60 Plants 180 Kg 60% 40%
3.5.1 Land holding pattern and use rights:
The land rights and ownership pattern in Nagaland revolves around the concept of village as a republic.
Ownership types are divided into village community land, clan land and individual land. Individuals
acquire citizenship of a particular village or town through and get use rights to the village community and
clan land. Thus, any individual has use rights to all three types of land, which makes Nagaland virtually
free of landless people.
Further, ownership does not allow individuals to sell land without consent of the clan, tribe and village
from which they belong. Mostly, sale is permitted only between clan members or inhabitants of the
village. Therefore, it is found that besides exclusive usage individual land is also controlled by the
community. Ownership of homestead or non-agricultural land is bestowed by the village to an individual
during the time of settling down in a village and accepting its citizenship. Ownership of land thus
acquired is transferred to the heirs in the family.
The community declares a family as landless, if it sells land owned by them and are solely dependent on
the availability of community land or leased land for agriculture and other needs. It was observed that sale
of own land is undertaken to meet financial exigencies mostly related to meet treatment cost for illness
and in some cases due to gambling and other vices.
Records of individual land holding in any form of patta or village level records were not found in any of
the villages visited. The markings are maintained through placement of small rocks on the field. Records
are also not available for village community or clan owned land as well. Land boundaries are demarcated
by physical features and natural formations like streams, cliffs, gullies, hills, plains etc. and often through
stones placed by the owners. Further, each tribe, clan and village has some unique traditional practices
related to land rights.
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3.7 Animal Husbandry
Naga food basket has a major portion of meat and meat products. Regular meals also include insects, fish
and egg though the preference for egg is low. Each household strives to attain self-sufficiency in this
regard and maintains different livestock even if the numbers are low.
Dairy farming is not widely practiced as milk consumption among tribal population is low. Cows and
Mithun (Sc. Name - Bos frontalis) form the majority cattle population in the study villages. Buffaloes were
not found during the study. Cattle are reared majorly for meat and are allowed to forage freely in the
forests. This creates conflicts due to fear of crop damage. It was found that two of 11 village councils met
under this study had banned cattle rearing in their villages.
Mithun is the state animal of Nagaland and is closely linked to the socio-cultural life of the Nagas. It is a
matter of prestige for a household to own and sacrifice mithun during festivals and special occasions.
However, perceptions about mithun meat vary from exotic to unappealing. Further, mithun is considered
a semi-wild beast by villagers while scientists opined that it is domesticable. Mithun costs between Rs.
25000 to Rs. 30000. The rates depend on demand that is high during the festivals.
It was found that almost all households were involved in piggery and poultry activities. They use small
pens, sties or coops to rear animals in small numbers next to their houses without adequate hygiene.
Mostly, women care for the pigs and poultry. The reasons cited for low scale involvement were lack of
time and financial inadequacy. Table-9 gives assessment of livestock practices in the study villages.
Table-9: Status of livestock rearing in the study villages
Livelihoods Villages involved (%)
Households involved (%)
Animals/HH
Marketable Surplus
Cattle rearing 100% 21% 6 Generally not sold. Sales occur mostly during festivals only.
Fishery 33% 0.40% 60 Kg/year Sold infrequently as per the catch and only if domestic demand is met.
Piggery 100% 87% 2
Culling of pigs reared in villages happen only during festivals or if there is a financial exigency. Hence regular sales are not observed.
Poultry 100% 94% 8 Sales occur mostly at the insistence of the buyer and not the farmer. Not a regular feature.
The major findings related to livestock rearing are as follows.
Livestock rearing is a year round activity and as production volume is quite low compared to
demand no seasonal variations are evident.
Pigs reared in villages are of mixed breed and pure breeds are almost impossible to locate and
procure for rearing.
Villagers buy piglets locally. In Peren, some villagers have bought pigs from the government
facility in Medzhiphema. However, such procurements are rare.
Pigs require a lot of care and consume high volume of feed and water. Most households in the
villages find it difficult to provide for more pigs due to these reasons and can afford to rear 1-2
pigs only.
Pigs are slaughtered by the households itself for self-consumption, mostly during festivals. Sales
are rare and take place only to meet financial exigencies. The households have a system of drying
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pork and preserving it for consumption later. Excess pork is sold at the rate of Rs. 120/Kg among
the villagers by the households directly.
There is no broiler poultry rearing facility in the study villages. Only local free ranging country
birds are reared by the farmers.
Poultry rearing is an incidental livelihood rather than a planned economic activity in the villages.
The local varieties of country bird are slow growing and don’t put on much weight even after 6
months.
Sale of poultry is not through any standard measure but only by mutual bargain. A bird weighing
around 2 Kg is priced at Rs. 250-300. Open sale of poultry by villagers is also rare.
Cattle rearing are rare in Nagaland. The animals are allowed to roam freely in the forests and not
stall fed like in other parts of India. Cattle are reared mostly for meat and slaughter takes place
mostly during festivals and occasions like marriage, funeral etc.
3.8 Non Timber Forest Produce
Nagas depend on their forests to meet their day-to-day requirements. The most prominent dependence is
for food, shelter, water, fuel, fodder, and medicines. Forests are abundant and provide for timber and fuel
wood for the villagers. They also collect varieties of non-timber forest produce (NTFP) from forests. These
NTFP are available almost all round the year and meet a major part of a villager’s food. It is also a source
of cash for the rural households. A list of major NTFP and their consumption pattern is provided in table-
10.
Table-10: NTFP collection and consumption pattern in the study villages
Livelihoods Villages involved (%)
HH involved (%)
Avg Consumption /HH
Average Sales /HH
Storage facility in village
Value Addition possibility
Anwla 50% 49% Minimal 600 Kg The villagers store the produce temporarily in their houses as there are no established storage facilities in the village.
Yes
Varieties of Bamboo Shoot
100% 78% 40 Kg/year 100 Kg No
Banana Flower 33% 11% 50 pieces 50 pieces No
Firewood 100% 100% 12000 Kg/year 150 Kg/month
No
Varieties of Fruits
100% 100% Couldn’t be quantified
0 No
Herbs & leaves 100% 100% Couldn’t be quantified
0 No
Honey 100% 34% 2 litre 1.5 litre Yes
Khair (Thatch Reed)
33% 21% Couldn’t be quantified
0 No
Mushroom 100% 54% 24 Kg 11 Kg Yes
Roots 100% 100% Couldn’t be quantified
0 No
Wasps 100% 100% Rs 3000/year Rs 1000/year No
It was found that forest produce are mostly gathered for self-consumption. Sales are considered only if an
opportunity exists to sell the items in addition to other agricultural items. Many times, crabs, fish and
small animals are also sold after hunting them from the forests. The forest produce brought to the market
Livelihood based Agri Business and Market Study in Nagaland
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for sale are often premium items (eg. 6 small crabs cost Rs 100) and cost is often beyond the reach of local
buyers. The harvest for most of the NTFPs is possible all throughout the year. The availability for the
various products is presented in table-11 below.
Table-11: Availability of NTFP
NTFPs / Months Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Anwla
Varieties of Bamboo
Shoot
All round the year
Banana Flower All round the year
Firewood All round the year
Varieties of Fruits All round the year
Herbs & leaves All round the year
Honey All round the year
Khair (Thatch Reed)
Mushroom
Roots All round the year
Wasps All round the year
3.9 Service based Livelihoods
The current scenario of employment in service in the study villages shows though some households in
every village are involved in service there number is too few. Further, many of those who are employed in
better jobs don’t stay in the villages. The status of service based livelihood is presented in table-12.
Table-12: Service based livelihood scenario
Livelihoods Villages
involved (%)
Households
involved (%)
Place of Work
(In village/Outside)
Army 67% 7% Outside
Blacksmith 17% 0.30% In Village
Carpentry 33% 3% In Village
Cobbler 17% 0% In Village
Driving 17% 0.40% Outside
Government Job 83% 2% Outside
Handicraft 100% 50% In Village
Private Job 50% 4% Outside
Teaching 100% 2% In Village
Weaving 83% 37% In Village
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3.10 Skill Profile
Naga households display high levels of self-sufficiency in their day-to-day life. This necessitates that
members of the household are able to take care of multifarious activities requiring diverse skills. Thus it is
common to find a person in Nagaland with wide ranging skills covering, cultivation, hunting, cooking,
knitting, carpentry, basket weaving, etc. However, all these skills are mostly used for meeting their daily
needs and are seldom put to business use and earn livelihoods. These skills are traditional in nature and
reflect the Naga heritage. There is disconnect among the existing skill sets and the larger market outside
Nagaland as there are very few opportunities for interaction. Further, these artisans are more attuned to
working with traditional machineries and equipment that are low on productivity. For e.g. it was observed
during this study that most women in Nagaland know the art of knitting and weaving but none had
exposure to advanced looms like the fly shuttle loom etc. and continued to work on the traditional tension
loom.
The status of skills among the villagers in the study villages is presented in table-13
Table-13: Status of skills
Skill Available in % of villages
Average number of
persons/village
Used for Business (Yes/No)
Tradition skill/ acquired skill
Stitching 30 1 Yes Acquired
Embroidery 10 5 No Acquired
Food processing 0 0 No -
Candle making 0 0 No -
Handicraft 100 10-15 4 persons overall in all study villages (Rest sell items only if requested by anyone)
Traditional
Incense stick making
0 0 No -
Weaving 100 Almost all young women
28 overall in all study villages (Rest sell items only if requested by anyone)
Traditional
Knitting 100 Almost all young women
No Traditional
Electrician 30 1 Yes Acquired
Carpentry 100 13 (Most youth have basic carpentry
skill)
110 overall carpenters in all
study villages
Traditional
Construction 60 14 Yes Acquired
Driver 80 9 Yes Acquired
Insurance agent 0 0 No -
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Chapter 4: Value Chain Analysis Chapter 3 captured community’s engagement in a long list of activities across land based, livestock and
non-farm sectors. The criteria (engagement, interest and capacity of the poor, possibility of engaging large
number of poor, market demand, gestation period) were shared with Project Director, NERLP and World
Bank and agreed upon to shortlist four products for value chain analysis. These products are maize,
potato, soybean and piggery. All shortlisted products are suited equally to the conditions in Peren and
Tuensang.
Value Chain development is a process, which analyses every stage of the product or services i.e. from
production to the end consumer and endeavours to build the competitiveness across the chain. Value
chain analyses involves identifying product movement, number of channel partners involved and roles
performed by them, value received by each of the channel partners, constraints faced by each player in the
chain. Value chain analysis helps to identify opportunities for value addition at every stage of the product
from production to its marketing, prices at every stage and corresponding value addition possibilities,
assess infrastructure requirement and capacity building needs of producers to achieve higher value in the
chain.
4.1 Selection of Activities
The study was limited by its scope to study value chain for 5 potential activities. Hence, a selection process
for shortlisting 5 activities for detailed value chain analysis was adopted. During the process of selection,
activities widely present among the villages in the districts of Peren and Tuensang were only chosen. It
was decided during the meeting with the Project Director, NERLP and World Bank that activities that
show long gestation period will not be included under value chain analysis in this study. Further, some
lucrative activities mostly based around NTFPs, honey and Ari silk were not considered for value chain
analysis as these activities were not present extensively in the selected study villages. The process is
presented in the following flowchart.
Task performed Key Steps Shortlisted activities
Review of regional implementation plan provided by World Bank
Study secondary reports and concerned websites
Step 1 Literature
review
Vocational training, Soybean, Backyard Poultry, Ginger, Turmeric, Paddy, Pineapple, Large Cardamom, Ari Silk, Chilli, Piggery, Fishery, entrepreneurship development etc.
Meeting with state nodal officer
Meeting with APC, Commissioners and line department officers at Kohima
Meeting with govt. officials, bankers, NGOs, villagers and SHGs at Dimapur, Peren and Tuensang
Village visits in both districts
Review of secondary reports
Step 2 Field visit and meeting with government officials and
resource agencies in Nagaland
Piggery, Maize, Mithun, Potato, Kholar, Soybean, Backyard, Poultry, Ginger, Turmeric, Paddy, Pineapple, Large Cardamom, Squash, Yam, Ari Silk, Chilli
Meeting with World Bank staff and Project Director, NERLP at New Delhi
Analysis of secondary reports
Step 3 Consultation
with PD, NERLP and World Bank
Potato cultivation
Maize cultivation
Soybean Cultivation
Pig rearing
Backyard Poultry
Figure-5: Process for Selection of activities
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Based on the discussion with Project Director, NERLP and World Bank staff at New Delhi criteria
(engagement, interest and capacity of the poor, possibility of engaging large number of poor, market
demand, gestation period) was shared to shortlist five products i.e. maize, potato, soybean, pig and
backyard poultry for carrying out value chain analysis. All the five shortlisted produce are suitable for
both project districts. Summary of the recommended products and interventions are mentioned in table-
14.
4.2 Summary of suggested interventions
The summary of suggested interventions in presented in table form under table-14. The activities should
take especially focus on involving women as they perform the majority of the functions from production to
marketing.
Table-14: Summary of suggested interventions
Activity Size of activity suggested Partnership Key support to be
provided by the Project Produce Suggested Unit of
activity
Capital
required
(Rs)
1st
Year
RoI
(%)
potential
Maize Popularising
extensive
maize
cultivation
using
improved
agriculture
practices
1 acre 5,130 137.66 State
Directorate of
Agriculture,
SARS,
Mokokchung
KVK-Tuensang,
ICAR-
Jharnapani
NGOs
Wholesalers in
Dimapur and
Mokokchung
Organise villagers in SHGs
and capacity building of
existing SHGs for
extending financial
support to cultivators
Training on improved
package of practices
Supply of improved
variety of seeds like
quality protein maize
Introduce collective action
for input sourcing and
output marketing
Market exposure and
linkages
Potato Popularising
extensive
potato
cultivation
using
improved
agriculture
practices
0.5 acre 17,656 125.08 State
Directorate of
Agriculture,
SARS,
Mokokchung
KVK-Tuensang,
ICAR-
Jharnapani
NGOs
Organise villagers in SHGs
and capacity building of
existing SHGs for
extending financial
support to cultivators
Training on improved
package of practices
Supply of improved
variety of planting
material like kufri-jyoti
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Activity Size of activity suggested Partnership Key support to be
provided by the Project Produce Suggested Unit of
activity
Capital
required
(Rs)
1st
Year
RoI
(%)
potential
Wholesalers in
Dimapur and
Mokokchung
kufri-pushkar etc.
Introduce collective action
for input sourcing and
output marketing
Market exposure and
linkages
Soybean Popularising
extensive
soybean
cultivation
using
improved
agriculture
1 acre 8,340 105.03 State
Directorate of
Agriculture,
SARS,
Mokokchung
KVK-Tuensang,
ICAR-
Jharnapani
Wholesalers in
Dimapur and
Mokokchung
Organise villagers in SHGs
and capacity building of
existing SHGs for
extending financial
support to cultivators
Training on improved
package of practices
Supply of improved
variety of seeds like JG 74,
JG 315, JG 218 etc.
Introduce collective action
for input sourcing and
output marketing
Market exposure and
linkages
Pig Rearing
Pig for
selling
piglets and
fattened
pigs for
pork
2 Sows
and 6
fatteners
124,992 30 State
Directorate of
Animal
Husbandry,
KVK-Tuensang,
ICAR-
Jharnapani
NRCP,
Guwahati
Regional Pig
Breeding Farm,
Kyrdemkulai,
Meghalaya
NGOs
Local traders
Organise villagers in SHGs
and capacity building of
existing SHGs for
extending financial
support to cultivators
Training on improved
package of practices
Supply of improved
variety of piglets like
Large Black, Hampshire
etc.
Introduce collective action
for input sourcing and
output marketing
Market exposure and
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Activity Size of activity suggested Partnership Key support to be
provided by the Project Produce Suggested Unit of
activity
Capital
required
(Rs)
1st
Year
RoI
(%)
potential
(Butchers) in
district towns
Wholesalers in
Dimapur and
Mokokchung
linkages
Backyard Poultry
Rearing of poultry birds and selling of birds and eggs
20 birds 5,936 14 State
Directorate of
Animal
Husbandry,
KVK-Tuensang
ATMA
CARI
NGOs
Wholesalers in Dimapur and Mokokchung
Organise villagers in SHGs
and capacity building of
existing SHGs for
extending financial
support to cultivators
Training on improved
package of practices
Supply of improved
variety of birds like
Kalinga Brown, Mumbai
Desi, Rhode Island Red,
CARI Nirbheek etc.
Introduce collective action
for input sourcing and
output marketing
Market exposure and linkages
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4.3 Maize cultivation Value Chain
Maize, also known as corn, is a cereal that was first domesticated by the Latin American countries around
7,000 years ago. Today, maize is widely cultivated throughout the world, with a greater weight of maize
produced each year as compared to any other grain. While, the United States produces almost half of the
world's harvest, other top producing countries are as widespread as China, Brazil, France, Indonesia,
India and South Africa. There are numerous varieties (species & sub-species) of maize showing significant
variation in shape, size, taste, growth and yield. It is suited to most agro-ecological systems6 and easy
cultivable. It occupies a unique position in our food basket due to its versatility, meeting varying
requirements of nutrition and palate of diverse cultures. It is also a major component in animal fodder. It
is easily storable and has a long shelf life.
Maize Report of The Associated Chambers of Commerce and Industry of India (ASSOCHAM) puts current
maize consumption levels at around 16 million MT. Rate of consumption has begun to grow at speed of
6% against its average growth rate of around 5% in the recent past. This demand is being fuelled by
increasing demand from poultry sector. The trend is justified due to the growth in poultry farming that is
increasing due to its demand factor and ability to provide self-reliance to large number of entrepreneurs.
The projected consumption level has been drawn at 30 million MT by 2020.
The current level of maize yield in the country (2.17 MT/Ha) is far behind the global average of 5 MT/Ha,
and there is a huge scope for improvement in yield by improving the adoption of hybrids, particularly in
traditional maize growing regions. If the country manages to push maize yields anywhere close to global
average, there is a huge scope for increasing maize exports from the country as global demand for maize is
also growing strongly. The report also mentions that maize consumption growth was around 5% per
annum over the past two decades while production grew at about 6% turning India from a net importer to
net exporter. Production growth has been attributed to increase in acreage and yield. However, increasing
competition among crops is foreseen and it is predicted that production growth will largely depend on
growth in yield.
The break-up of use of maize as provided under this report shows that poultry sector forms the largest
chunk (51% of total maize consumption in India) followed by human consumption (26%), starch (12%)
and livestock feeds etc. (11%). Earlier also, maize was an important feedstock for poultry farming but its
percentage was less than 40% which today is estimated around 51% and the same trend will continue for
another decade. Meat production in India saw compound annual growth rate (CAGR) of 5% during the
past decade with growth in exports likely to touch 10% per annum in the near future. This shows a healthy
near to medium term demand scenario for maize. Further, the recent strengthening of corn prices globally
has increased the demand for maize from India in Asia.
Maize is well adapted to the upland agriculture practices in Nagaland. Its importance is next to paddy.
There are three local varieties commonly known as hard, soft and gum varieties. The hard variety is
cultivated more due to early sowing and harvesting cycle. Further, the hard variety is more suited for both
human consumption and fodder. It is also easier to store the hard variety as it has a comparatively longer
shelf. Provisional figures for maize production in Tuensang and Peren during 2009-10 are 10420 MT and
3110 MT respectively as per department of agriculture, government of Nagaland. There was a production
fall of over 40% from the previous year in both these districts while cropped area was almost same. The
state is a net importer for maize mainly for use as pig feed.
6 Classifying geographical areas based on environmental conditions (climate, soils, terrain & elevation), land use, land cover (habitation, cropland, pastures, forests, barren land etc.), population, socio-cultural systems, and infrastructure with respect to agriculture. – Derived from Agro-ecological Zoning System of FAO
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Rural households cultivate maize mostly for self-consumption. In the study villages, 10% - 50% of maize
production is sold. Further, only 25% of maize cultivating households sell the produce and availability of
maize for sale in each village is around 3 MT in general.
Production clusters
Maize is grown throughout the state except for the plain land as in Jalukie area and the permanent
terraces in the valleys. Intensity of cultivation in Tuensang is much higher than in Peren but productivity
is similar in both districts. The overall production n Tuensang is more than 3 times of that in Peren. Phek,
Zunheboto and Kiphire are the major maize growing regions in Nagaland.
Production Practices and Technology
Maize cultivation is totally rain-fed and organic in Nagaland. It is extensively done only on jhum land.
Some households also plant 5-10 plants in the kitchen garden but this is rare. It is never grown on plains
or terraces as these are exclusively used for paddy cultivation. Maize is generally grown as intercrop for
upland paddy or as a dominant crop under mixed cropping pattern in the jhum land. Since farming is
restricted to one cropping season (March–September) due to scarcity of water, intensive cultivation of any
single crop by a household is not found. Thus exclusive cultivation of maize is not done by any household.
Different indigenous varieties (species & subspecies) of maize having distinct shape size, texture and taste
is cultivated. Cultivation techniques are uniform for all these types but the sowing seasons are different.
Due to frequent change in agro-ecological systems6 sowing season and preference for the varieties vary
among villages. Even adjacent villages have different agro-ecological systems. Farmers in Peren have 2
seasons for maize cultivation the 1st from March to June and 2nd is from April to September. Productions
during both seasons are comparable. In Tuensang, the season is from March to December but harvest
starts from August. Limited reach of extension services and people’s preference for local maize has led to
continuation of traditional cultivation methods.
The cobs are allowed to stand in the field and are harvested only in small quantities for domestic
consumption. Large scale harvesting is undertaken only when there is a decision to sell the product in the
market.
Major usage and by Products
Maize is next in importance to paddy as a staple food for the Nagas. It is consumed in multiple forms like
boiled or roasted whole grain, porridge of boiled coarse ground grains and boiled with rice as fine ground
powder.
Maize also finds use as fodder for pigs and poultry that are the main source of animal protein in the Naga
household. It is used poultry feed as dry well ground powder and as pig feed in form of boiled coarse
ground grain.
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Value chain map
Maize is generally consumed in ground form. A tin of grain produces 10-12 Kg of ground Maize of
which 50% is fit for human consumption and the rest is used for animal (pig and poultry) feed.
Villagers prefer to sell the produce at village level as price realization at village and towns are almost
same. This because of difficulty in transportation that is time consuming and costly reducing the
benefits of sale at distant locations.
In the districts, maize is generally traded at the town level. Some traders act as aggregators and
process small quantities for sale within the district. Consumers often visit villages with vehicle to buy
maize directly from the farmer households. The unit for sale in the village is tin. A tin7 contains 15-16
Kg of maize grain and is sold for Rs. 100. Village level sales take place only during the harvest season
i.e. from September to January.
Tuensang is the major market for Tuensang district. Other major markets are Longkhim, Chare,
Noklak, Shamator and Chessore. Jalukie and Peren are the major markets in Peren district. Other
markets locations in Peren are Tening, Athibung, Pedi and Ngwalwa. Besides the above, maize is also
sold as cobs in from the roadside sales counters located near the villages. These sales counters are
almost universal and at least one marketing shed or temporary sales counter can be found near each
village.
The state imports maize from Jorhat in Assam. It is the largest wholesale market of the region and also
has a number of processing units for grain processing. The daily supply of maize (in ground form)
from Jorhat to Mokokchung in Nagaland is around 4-5 tons. The cost in Jorhat Rs. 10-11 for fine
ground powder and Rs. 11-12 for coarse ground grain. Carrying cost works out to Rs. 50 per bag (50
Kg). Similarly, Dimapur market also imports maize from Jorhat. Supply and costs at Dimapur and
Mokokchung are exactly similar and vary on day to day basis based on the wholesale market rates in
Jorhat. Effect of seasonality is minimal on the market rates.
7 Cuboidal containers used to pack edible oil in bulk (15 litres) generally made of galvanized steel
Figure-6: Maize value chain map
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Maize reaches the end consumer through multiple routes as represented in the value chain flow
diagram. The villagers often buy products from each other as per its availability. Direct sale of maize to
consumers in local towns and major towns (infrequent) is also done by the villagers. However, the
transaction volume for these sales is low. Mostly cobs are sold by villagers through direct retail and
shelled grains are sold in bulk (1 – 10 tins) to traders in district towns who in turn sell it to consumers
and traders in major towns either as whole grain or in ground form.
Traders in major urban locations mostly procure maize from Assam for sale in their respective towns
and nearby locations. Only a small quantity of the village produce reaches them. These traders don’t
scout for maize proactively from the villages. They buy local maize only if some villager or district town
trader approaches them with the produce. Purchase rate for sale is not pre-negotiated and this works
to the disadvantage of the producers. Sellers bringing in maize from the district find it difficult to carry
it back if they don’t get desired price for their product and are forced to off load it at a loss.
Overall, the interaction between the farming households and the markets in the towns (local and
major) can be termed as limited and skewed. The situation is complicated by availability of maize at
competitive rates from Assam and transportation bottlenecks plaguing intra-state movement in
Nagaland.
Possibility of setting up processing unit
There is a possibility of processing maize into pig feed exists. However, setting up such processing units at
the village level would require sufficient entrepreneurial skills among poor, marketing and technical skills,
and ensured market linkages with bulk buyers to sustain such units. The demand at the village level is low
and marketing of products outside would require successful marketing interventions such as proper
packaging and branding. It is, therefore, suggested that maize cultivation should be encouraged focussing
on productivity enhancement and market linkages as production of maize in the state is less than its
demand. After couple of years project can identify few individuals with entrepreneurial skills to
experiment setting up few processing units. Project staff with marketing skill could be involved for
conducting the detail feasibility study before setting up such units.
Stakeholders: Roles & Functions
Farmers
A Naga agricultural household generally consists of 5 members of whom 2 adult members are wholly
involved in agricultural activities with occasional support from the aged and the young. Family size is the
limiting factor in deciding the scale of cultivation as agricultural labour is generally provided by the
household. Hired labour is utilised only by affluent households who can afford to pay for the services in
cash. The number of households undertaking large scale farming is so low (less than 1 per village
surveyed) that categorising farmers into subsistence and large scale categories adds no value to the
analysis. Farming practices are similar among households in a district and changes are noticed only for
the farmers of Jalukie plains or those having large tracts of terrace paddy cultivation.
Access to agricultural inputs like seeds, fertilisers, pesticides are similar for both large and small farmers
but access to finance is easier for the affluent section as they have bank accounts and an established
business relationship with the financial institutions. Further, large farmers find it easier to access the
market as the cost of carriage is reduced due to larger loads being transported at time.
Thus, it can be said that that the only difference between a large farmer and a subsistence farmer in
Nagaland is in terms of the area cultivated and not in terms of practices or productivity.
Input Suppliers & Sourcing
Livelihood based Agri Business and Market Study in Nagaland
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The farmers prefer to grow & keep their seeds for sowing in the subsequent years. They hang the maize
cobs high over the kitchen hearth for safe storage. There is an age old tradition of seed swapping among
tribes and villages, especially during the festivals. However, this tradition is not prevalent now and is
practiced in rare occasions.
Agriculture practices of the Nagas are organic in nature. Farmers don’t use fertilisers or pesticides. Farm
yard manure is seldom used. The steep slopes that form the jhum land are not suitable for undertaking
mechanized agriculture. Further the approach roads are inadequate for taking heavy machineries to the
field. Agriculture activities are mostly carried out through handheld implements and harvested produce is
carried in baskets as head loads to the nearest motorable road.
The practice of jhum also makes it infeasible to undertake activities towards construction or land
development that is permanent in nature. Any such investment will be useful only for one year. Hence,
interventions related to land development activities, irrigation, fencing and the likes are not prevalent.
However, occasional seed supplies (indigenous variety) by the government or loans from SHGs are
available for farmers. Farmers voice the requirement for credit especially for engaging labour. Banks are
not able to fulfil the requirement as the current land tenure system act against issue of land as collateral
by the farmers. The situation is further complicated by the hindrances posed by insurgent groups that
limit the reach of banks and hamper services for the farmers in the interior areas of the districts.
Wholesalers
Large scale trading in maize is only found in the 4 major urban agglomerations i.e. Dimapur, Kohima,
Mokokchung and Wokha. Wholesalers import maize mostly in ground form (both coarse & fine) from
Jorhat and sell to the retailers in nearby areas (smaller district towns & large villages). The preference for
buying local produce is low among wholesalers in Dimapur & Mokokchung as they have easy access to
Assam.
Wholesalers try to avoid inter-district procurement of produce and sale of goods due to the hindrances
posed by the insurgents and the tribal factions. There are numerous gate taxes and levies charged by the
insurgent and dangerous elements that render the business unprofitable and risky. The prevalent practice
is to get into a negotiated settlement wherein the traders pay agreed sum of money to these groups at
regular intervals (like monthly, quarterly or yearly). Therefore, activities of a wholesaler are restricted
within a district be it for procurement of produce or sale of products. Two exceptions exist in this practice.
They are supply live pigs and pig feed to Peren and Dimapur for slaughter by wholesalers of Dimapur and
supply of chicken and chick feed to Wokha by wholesalers of Mokokchung. Pigs, chicken and the feed for
these supplies are procured from Assam.
Another factor affecting wholesale trade is the mentality of the Nagas. Producers in villages tend to charge
retail rates for their produce even in case of large procurement by wholesalers. As example, sale price of
local potato in villages of Peren is Rs. 25/Kg whereas potato procured from Dimapur (supply from Assam)
is sold for Rs. 13/Kg. Similar pricing exist for all products that are produced locally and those coming
from Assam. This leads to aversion among the wholesalers to interact with local producers.
However, despite of the above conditions it was found that villagers bring local produce and sell it to
traders in district towns. These traders don’t fit the exact description of a wholesaler and acts more like
aggregators. They purchase small quantities from various sellers and sell it to the town population and at
times send it to Dimapur, Kohima and other larger towns. As example, a retail trader in Tuensang sold
200 bags (58 Kg/bag) of ground maize to a grocery shop in Mokokchung. Though this may qualify as a
wholesale operation it is a one off incident and took place among entities who are not exclusively involved
in wholesale operations. Often town traders visit nearby villages to procure maize in bulk. They buy small
quantities (15-100 Kg) from each household and bring back around 2 MT in each trip. Such procurement
takes place mostly during November – January i.e. the harvest season.
Livelihood based Agri Business and Market Study in Nagaland
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Retailers
Women of the Naga household are actively involved in sale of the agricultural produce. They carry goods
to markets8 either as head load, public transport or by collectively hiring a vehicle depending upon
location and individual financial capacity. Maize is sold mostly as cobs in bunches of 5-6 that is priced at
Rs. 10. At times shelled maize grains are also sold. These grains are sold in tins (15-16 Kg) priced at Rs.
100. These sales take place mostly in nearby towns and it is rare to see villagers carry them to larger towns
in distant locations.
It is rare to find people engaged in exclusive retailing activities as villagers feel that by retailing their
produce they realise a higher return compared to selling to a retailer. In the district towns, fulltime
retailers stick to selling products (rice, potato, oil, spices and other grocery items including FMCG)
coming from outside the state and get to purchase products from the villagers rarely. However, few
traders especially women from Peren and Jalukie towns collect vegetables from nearby villages and sell it
at the weekly (Wednesday) market in Dimapur. These women generally carry merchandise9 worth Rs.
6000 – Rs. 10000 per person. A group of 2-3 retailers hire one vehicle for carrying their produce to
Dimapur.
Transporters
Transport infrastructure is poorly developed in Nagaland. The major constraints are hilly terrain, lack of
proper road connectivity, inadequate presence of public transport (especially government sector) and
thinly dispersed population providing less number of travellers in each route resulting in sub-optimal
utilisation of vehicles. Long distance connectivity is poor and time consuming.
Transport business (goods and passenger carrier) is mostly run by individuals within the state except for a
few bus services run by private agencies based in Dimapur. The vehicles are mostly self-driven by the
entrepreneur with occasional vehicle being run by a hired driver. Running cost of vehicles is high due to
difficult terrain and poor road conditions. They also feel pressure from the insurgent groups and tribal
factions who demand passage charges and often impose bandhs10. Therefore, transport is costly in
Nagaland and acts as a major hindrance for establishment of business linkages.
Villagers generally carry an assortment9 of produce as head load to the nearest market locations 11.
Vehicles are chartered collectively by the villagers when the quantity of produce being carried to a single
location is large (around 500 Kg or more). The preferred vehicles are Tata 20712, Tata 40712, Tata Sumo12,
Mahindra Pikup12, Mahindra Marshal12 and the likes. A round trip by Tata 207 from Peren town to
Dimapur costs Rs. 2500 (170 Km) while that from Tuensang to Mokokchung costs above Rs. 6000 (230
Km).
Proposed interventions
Productivity enhancement and collectivisation for sale are the major areas of intervention areas for the
project. Productivity enhancement is the most important under the current situation whereby rural
households would have marketable surplus. The cultivators have to be trained on suitable advances in
agricultural practices and provided input support for achieving higher productivity. Ways & means of
irrigation need to be identified for cultivation on jhum lands so that the production can be ensured even
during the dry season. Proper crop study needs to be under taken in association with the State Agriculture
8 See ‘Markets and business practices’ under Livelihoods Section
9 Vegetables (squash, tomato, brinjal, beans, leaves etc.), chilli, ginger, garlic, bamboo shoot, fish, crabs, wasps etc.
10 Blockade on road movement & general public transactions including markets, schools, banks etc.
11 Sales counters, large villages, local towns and crossroads on and along the arterial roads and major thoroughfare
12 Vehicles suitable for carrying between 1.5- 4 MT goods
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Research Station (SARS)13, Mokokchung and the respective Krishi Vigyan Kendras in the districts. This
will help in proper selection of seeds and determine measures for augmenting soil fertility.
Technical feasibility
The SARS has identified maize as one of the important crops to be promoted in the state. The
suitability of maize to Nagaland is well established as it has been cultivated historically with
encouraging results. The hilly terrain with low soil moisture is naturally suited to the crop.
Nagas have traditional farming skills and maize is universally cultivated in the state.
Technical experts available with public sector research centres like Krishi Vigyan Kendra, state
agriculture research station and ICAR centre in the state can be used for developing area specific
solutions and training of farmers.
Market feasibility
Nagaland is a net importer of maize. The imports are especially for the districts having proper
connectivity with Assam.
Maize is a preferred consumption item and is also the major component in pig feed.
The production of maize has gone down over the last 2 years mainly on account of lower productivity.
Economic feasibility
The feasible unit size for maize cultivation at household level is 1 acre. The cost of investment for
intensive maize production for 1 acre is Rs. 5130. The overall income is 11,700 with a benefit to cost
ratio of 1.44 and return on investment of 137.66%.
Maize shows lower risk of crop failure and lower labour requirement in comparison to rice which is
the principal cereal in the state.
Proposed strategy and Implementation plan
The intrinsic linkage of maize to Naga food basket makes it mandatory for any intervention to visualise
and negate scenarios wherein production may be adversely affected. These should include both short-
term and long-term fallouts. Further, very few scientific studies have been conducted on maize in
Nagaland. No such scientific exercise could be identified in the project districts of Tuensang and Peren
during the study. In this light, the safest interventions are those that don’t look at introducing drastic
change in existing practices but identify scope for production enhancement by plugging the gaps in the
current systems. The most prominent gaps are inadequate agricultural credit and poor market linkage.
Production enhancement can be taken up on individual fields wherein inputs can be provided to select
farmer clusters at village level.
Economics of maize cultivation
Calculations have been done for 1 acre of land. Cost of various inputs and outputs are based on
information collected from villagers, market players, research organisations (like SARS & KVK)
and agriculture department.
The rate of interest paid by farmers is 2% per month for SHG loans.
Loan duration is assumed to be three months.
13
Currently SARS doesn’t undertake extensive field study and trials in Tuensang and Peren districts.
Livelihood based Agri Business and Market Study in Nagaland
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The costing is presented here under for 1 year of operation. This is based upon the costing provided by the
Jt. Director, State Agriculture Station, Mokokchung.
Table-15: Economics of maize cultivation
Particulars Unit Quantity
Unit
Price
(Rs)
Total
Amount (Rs)
Income
Sale of maize Kg 1800 6.5 11700
Cost
Hired Labour
Ploughing Labour day 2 200 400
Sowing Labour day 2 150 300
Weeding Labour day 3 150 450
Inputs
Urea Kg 52 10 520
Super Phosphate (SSP) Kg 100 12 1200
MOP Kg 20 12 240
Seed Kg 8 15 120
Transportation to market Lump sum 1 400 400
Misc Lump sum 1 500 500
Total running cost
4130
Income
7570
Maintenance cost of equipment
(Depreciation)
200
Profit before interest
7,370
Interest (2%/month for 3 months)
307.8
Net profit
7,062
ROI
137.66%
Table-15 A: Economics for maize cultivation – Sensitivity Analysis
Parameters Revenue (Rs) Operating Expense (Rs)
Profit before interest & depreciation (Rs)
Operating expenses go up by 10% 11700 8327 3373
Operating expenses fall by 10% 11700 6813 4887
Production goes up by 10% 12870 7570 5300
Production falls by 10% 10530 7570 2960
Constraints-Solution Matrix
Table-16: Constrains-Solution Matrix for Maize cultivation
Factor Constraints faced by small farmers Critical intervention points
Input
sourcing
Seeds available with the farmers are of
indigenous variety with low yield and
affects productivity.
Identify suitable improved varieties
of seeds and fertiliser through local
agriculture research stations.
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Factor Constraints faced by small farmers Critical intervention points
Fertilizers are not used and knowhow
of application is not available to the
farmers.
The supply of improved seeds and
fertilisers by the state government in
Peren and Tuensang is low
Preference must be for local high
yield germplasm.
Identify suppliers of the seeds and
fertilisers and create linkages
Organise farmers groups or SHGs to
procure inputs collectively from the
suppliers
Train farmers in improved
agriculture practices for proper
utilisation of the inputs.
Production
practices and
technology
used
Farmers don’t invest in land
development as the ownership rights
are not explicitly spelt.
Traditional practices are still being
followed as extension activities
achieved the desired momentum and
reach.
Youths don’t look up to agriculture as
a viable economic activity
Arrange farmers’ meets in
association with the agriculture
scientists in the state.
Discuss land ownership and land
development issues with the village
councils and village development
boards
Identify proper seed varieties
suitable to local conditions
Access to
finance
Agriculture financing is largely
restricted to only a few locations like
Dimapur, Jalukie, Phek and
Mokokchung. Both Peren and
Tuensang have poor bank coverage.
Though SHGs are present in many
villages agriculture financing is not a
priority. Further, the interest rate
charged is 2% per month which is
quite high.
Build capacities of the SHGs for
lending to farmers through
sensitisation and capital infusion
Form common interest groups of
farmers for linkages with financial
institutions like banks and state
government corporations.
Market access Farmers sell their produce mostly
through retail.
The sale volume is low hence incentive
to carry the produce to higher markets
is not present
Collectivise the produce at the village
level through farmer groups or SHGs
and sell it in the larger towns for
better price realisation and lower
transportation costs.
Govt. policies
and external
ecosystem
Disruption in social life due to
insurgent activities and charging of
multiple taxes by these groups is a
major bottleneck.
Inter-tribe quarrels also lead to
disruption in economic activities
including agriculture.
Play an advocacy role at the state
level involving all the tribal Hohos
and state machinery for overcoming
these bottlenecks
Livelihood based Agri Business and Market Study in Nagaland
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Implementation plan for maize cultivation
Table-17: Implementation plan for Maize cultivation
Key steps Activities to be performed by project
Phase I – Pre-launch activities (Preparedness at the community level)
Cluster selection Identify farmers in villages based on cluster approach for initiating
improved maize cultivation
Identify specific locations within the project area based on the agro-
ecological parameters in consultation with agriculture research stations in
the state.
Social mobilization
and institution
building
Generate interest within the community by share the benefits of
undertaking intensive maize cultivation through improved practices.
Develop farmers’ groups to work like a unit in the selected villages.
Larger number of farmers is to be integrated in the farmers’ group based
on performance of the early adopters through demonstration effect.
Initiate participatory discussion to arrive at consensus on roles and
responsibilities of members and frame rules of the farmers’ group.
Develop farmers’ association by federating the groups
Preparation of
business plan
Prepare a business plan for maize cultivation in consultation with the
farmers, technical experts and financers. The plan should detail economics
of the activity, input sourcing, market linkages, technology and production
practices. Further, scope for convergence with supportive schemes from
government and other agencies should be scouted.
Capacity building Identify agencies (government and private) and local best practitioners for
need-based training at the community level.
Training on improved practices best on the method of adoption best
practices is to be imparted to the cultivators.
Leadership training is to be arranged for the group members and leaders
of the association.
Business and marketing training (costing, pricing, accounting, sales and
marketing etc.) needs to be organised for the members. The focus should
be on participatory mode of content delivery.
Phase II - Launching of the activity
Backward linkages Guide farmers to procure inputs collectively towards lower of costs
Enlist inputs suppliers to ensure quality and timely availability
Systematize management of technical training for farmers
Establish finance support for maize cultivation
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38 MART, Noida
Production Guide and handhold farmers to implement best practices
Develop clarity of roles for group members through an iterative process
Set quality standards and standard practice protocol at production level to
achieve efficiency, higher productivity and lower costs
Develop MIS for tracking of production process and quality control
Market access Identify markets and create list of traders with contact details.
Encourage farmers to do simple value addition such as sorting and grading
to realise better prices.
Handhold the farmers in collectivisation and marketing of produce
Phase III – Up-scaling
Monitoring and
evaluation
Set up regular follow up and monitoring system to evaluate performance
of farmer groups.
Identify gaps and suggest corrective actions
Assist farmers to better access benefits of local extension activities
Strengthening
Institution
Facilitate farmers’ group and association to upscale and sustain the
initiative
Invest in regular capacity development of the group and association
Create village level cadres to extend technical and marketing inputs to
community at village level.
Provide handholding and technical support to farmers’ association
Possibility for Partnership for Maize Cultivation
There is scope and requirement for tying up agencies from government and private sector for carrying out
the envisaged project activities. The major areas that require support from such external agencies are
technical know-how, community organisation, finance and market linkage. Some entities that may be
partnered by the project during implementation are as follows.
State Directorate of Agriculture,
SARS, Mokokchung
KVK-Tuensang,
ICAR-Jharnapani
NGOs
Wholesalers in Dimapur and Mokokchung
Livelihood based Agri Business and Market Study in Nagaland
39 MART, Noida
4.4 Potato cultivation Value Chain
Potato is the major non grain crop in the world. It is a staple diet in many countries and also ranks very
high in priority in the Indian food system. Potato has received intense scientific focus and numerous
varieties suited to different agro-climatic regions have been developed. It occupies a unique position in
our food basket due to its versatility, meeting varying requirements of nutrition and palate of diverse
cultures. It also meets the requirement of a good animal fodder. It is easily storable and has a long shelf
life.
World production of potatoes was over 320 million tonnes in 2007. Around 2/3 of this production was
consumed by people while the rest was used as animal feed and potato starch. Potato starch finds major
use in pharmaceuticals, adhesives, textiles, and in wood & paper industries. India ranks third in the world
contributing around 7.5% to the global potato production. The yield per hectare in India is low at 17.86
MT compared to European countries at ranges between 30-40 MT per hectare. Given the large population
base the export potential of potato in India is low due to low surplus production. Only 7200 MT
(accounting for 0.5% of world’s potato export) potato is exported by India. However, India has a low per
capita consumption at 26 kg per annum compared to 165 kg in West Germany and 86 kg in other
European countries. The scenario is changing with growing popularity of potato chips in the snack foods
sector. In this space Frito-lay is the market leader followed by Haldiram. Even companies like ITC and
Amul belonging from diverse parent businesses are joining this space. Therefore the scope of development
potato market both within India and outside is large with significant scope for enhancing productivity.
Potato is well adapted to the agro-climatic situations found in Nagaland. The local variety is small and
almost round in shape and yields around 0.7-1 Kg per plant. Preference for local potato is high among
villagers town dwellers prefer the larger varieties brought from other states. Potato is mostly cultivated
during January and June period. However, many locations are favourable for cultivating potato during a
subsequent season from May to December. According to the villagers, observed yield of potato per plant is
around is around 2 Kg for high yield varieties. As per the data available from the Ministry of Agriculture,
Government of India, overall production of potato decreased from 61,000 MT in 2002-03 to 43,540 MT
in 2003-04. This is associated to a concurrent fall in acreage (5450 in 2002-03 to 5110 in 2003-04) and
yield (11.254 MT/Ha in 2003-03 to 8.298 MT/Ha in 2003-04). The state government is already focussing
on popularising potato cultivation in the state.
Rural households cultivate potato in kitchen garden mostly for self-consumption. In the study villages
only 10% of the production is sold. However, in a few villages the state horticulture department has
popularised and provided support (potato and storage facility) for potato cultivation and it is done on
commercial scale.
Production clusters
Potato is grown throughout the state. Intensity of cultivation in Tuensang is higher than in Peren.
Productivity is also better in Tuensang compared to Peren.
Production Practices and Technology
Potato cultivation is totally rain-fed and organic in Nagaland. It is mostly done in kitchen garden and only
those villages that do it on commercial scale cultivate it on jhum land. Since farming is restricted to one
cropping season (March–September) due to scarcity of water, intensive cultivation of any single crop by a
household is not found. Extensive cultivation of potato is not done by most of the household.
Potato is sold right after harvesting without any post-harvest processing is done. Even cleaning, sorting
and grading are rudimentary.
Livelihood based Agri Business and Market Study in Nagaland
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Value chain map
Most of the potato requirement in Nagaland is met through imports.
Potato is consumed as a vegetable in curries. It is seldom used for feeding pigs.
Villagers don’t prefer to sell the produce and most sales are distress sales.
In the districts, most of the potato sold comes from outside the state. Grocers and vegetable vendors
retail potato at Rs. 10/Kg.
Traders based in Tuensang bring potato from Jorhat market and sell it to local traders in the district
towns like Longkhim, Chare, Noklak, Shamator and Chessore. Traders in Jalukie and Peren bring
potato from Dimapur at Rs. 10/Kg and sell it at Rs. 13 in the local market.
Farmers selling the locally grown potato sell their produce at Rs. 20-25/Kg either in the village or the
nearby markets.
Possibility of setting up processing unit
There is a possibility of processing potatoes into potato starch, potato chips etc. However, setting up such
processing units at the village level would require sufficient entrepreneurial skills among poor, marketing
and technical skills, and ensured market linkages with bulk buyers to sustain such units. The demand at
the village level is low and marketing of products outside would require successful marketing
interventions such as proper packaging and branding. It is, therefore, suggested that for first couple of
years potato cultivation should encouraged focussing on productivity enhancement and market linkages
as production of potatoes in the state is less than its demand. After couple of years project can identify few
individuals with entrepreneurial skills to experiment setting up few processing units. Project staff with
marketing skill could be involved for conducting the detail feasibility study before setting up such units.
Figure-7: Potato value chain map
Livelihood based Agri Business and Market Study in Nagaland
41 MART, Noida
Stakeholders: Roles & Functions
Farmers
A Naga agricultural household generally consists of 5 members of whom 2 adult members are wholly
involved in agricultural activities with occasional support from the aged and the young. Family size is the
limiting factor in deciding the scale of cultivation as agricultural labour is generally provided by the
household. Hired labour is utilised only by affluent households who can afford to pay for the services in
cash. The number of households undertaking large scale farming is so low (less than 1 per village
surveyed) that categorising farmers into subsistence and large scale categories adds no value to the
analysis. Farming practices are similar among households in a district and changes are noticed only for
the farmers of Jalukie plains or those having large tracts of terrace paddy cultivation.
Access to agricultural inputs like seeds, fertilisers, pesticides are similar for both large and small farmers
but access to finance is easier for the affluent section as they have bank accounts and an established
business relationship with the financial institutions. Further, large farmers find it easier to access the
market as the cost of carriage is reduced due to larger loads being transported at time.
Thus, it can be said that that the only difference between a large farmer and a subsistence farmer in
Nagaland is in terms of the area cultivated and not in terms of practices or productivity.
Input Suppliers & Sourcing
The farmers use the locally grown potato as supplies of improved varieties of planting material from
government and private sources are minimal.
Agriculture practices of the Nagas are organic in nature. Farmers don’t use fertilisers or pesticides. Farm
yard manure is seldom used. Further the approach roads are inadequate for taking heavy machineries to
the field. Agriculture activities are mostly carried out through handheld implements and harvested
produce is carried in baskets as head loads to the nearest motorable road.
However, occasional planting material supplies (improved variety) by the government or loans from
SHGs are available for farmers. Farmers voice the requirement for credit especially for engaging labour.
Banks are not able to fulfil the requirement as the current land tenure system act against issue of land as
collateral by the farmers. The situation is further complicated by the hindrances posed by insurgent
groups that limit the reach of banks and hamper services for the farmers in the interior areas of the
districts.
Wholesalers
Large scale trading in potato is only found in the 4 major urban agglomerations i.e. Dimapur, Kohima,
Mokokchung and Wokha. Wholesalers import potato from Uttar Pradesh, Bihar and West Bengal via
Jorhat. The preference for buying local produce is low among wholesalers in Dimapur & Mokokchung as
they have easy access to Assam and the local produced is not competitively priced.
Wholesalers try to avoid inter-district procurement of produce and sale of goods due to the hindrances
posed by the insurgents and the tribal factions. There are numerous taxes and levies imposed by the
insurgent that render the business unprofitable and risky. The prevalent practice is to get into a
negotiated settlement wherein the traders pay agreed sum of money to these groups at regular intervals
(like monthly, quarterly or yearly). Therefore, activities of a wholesaler are restricted within a district be it
for procurement of produce or sale of products.
Retailers
Women of the Naga household are involved in sale of the agricultural produce. They carry goods to
markets either as head load, public transport or by collectively hiring a vehicle depending upon location
Livelihood based Agri Business and Market Study in Nagaland
42 MART, Noida
and individual financial capacity. Potato is sold mostly as in a bunch of 6-8 potatoes priced at Rs. 10.
These sales take place mostly in nearby towns and it is rare to see villagers carry them to larger towns in
distant locations.
It is rare to find people engaged in exclusive retailing activities as villagers feel that by retailing their
produce they realise a higher return compared to selling to a retailer. In the district towns, fulltime
retailers stick to selling products (rice, potato, oil, spices and other grocery items including FMCG)
coming from outside the state and get to purchase products from the villagers rarely. However, few
traders especially women from Peren and Jalukie towns collect vegetables from nearby villages and sell it
at the weekly (Wednesday) market in Dimapur. These women generally carry merchandise worth Rs.
6000 – Rs. 10000 per person. A group of 2-3 retailers hire one vehicle for carrying their produce to
Dimapur.
Transporters
Transport infrastructure is poorly developed in Nagaland. The major constraints are hilly terrain, lack of
proper road connectivity, inadequate presence of public transport (especially government sector) and
thinly dispersed population providing less number of travellers in each route resulting in sub-optimal
utilisation of vehicles. Long distance connectivity is poor and time consuming.
Transport business (goods and passenger carrier) is mostly run by individuals within the state except for a
few bus services run by private agencies based in Dimapur. The vehicles are mostly self-driven by the
entrepreneur with occasional vehicle being run by a hired driver. Running cost of vehicles is high due to
difficult terrain and poor road conditions. They also feel pressure from the insurgent groups and tribal
factions who demand passage charges and often impose bandhs. Therefore, transport is costly in
Nagaland and acts as a major hindrance for establishment of business linkages.
Proposed interventions
Productivity enhancement and collectivisation for sale are the major areas of intervention areas for the
project. Productivity enhancement is the most important under the current situation whereby rural
households would have marketable surplus. The cultivators have to be trained on suitable advances in
agricultural practices and provided input support for achieving higher productivity. Ways & means of
irrigation need to be identified for cultivation on jhum lands so that the production can be ensured even
during the dry season. Proper crop study needs to be under taken in association with the State Agriculture
Research Station (SARS), Mokokchung and the respective Krishi Vigyan Kendras in the districts. This
will help in proper selection of seeds and determine measures for augmenting soil fertility.
Technical feasibility
The Agriculture Technology Management Agency (ATMA), Mokokchung has identified potato as one
of the important crops to be promoted in the state. The suitability of potato to Nagaland is well
established as it has been cultivated for over 50 years with encouraging results. The hilly terrain with
low soil moisture is naturally suited to the crop.
Nagas have traditional farming skills and potato is universally cultivated in the state.
Technical experts available with public sector research centres like Krishi Vigyan Kendra, state
agriculture research station and ICAR centre in the state can be used for developing area specific
solutions and training of farmers.
Market feasibility
Nagaland is a net importer of potato. The imports are especially for the districts having proper
connectivity with Assam.
Livelihood based Agri Business and Market Study in Nagaland
43 MART, Noida
Potato is an important part of the Naga diet and is also used as pig fodder occasionally.
Economic feasibility
The feasible unit size for potato cultivation at household level is 0.5 acre. The cost of investment for
intensive potato cultivation for 0.5 acre is Rs. 17,656. The overall income is Rs. 40,0o0 with a benefit
to cost ratio of 2.40 and return on investment of 125.08%.
Proposed strategy and Implementation plan
The intrinsic linkage of potato to Naga food basket makes it mandatory for any intervention to visualise
and negate scenarios wherein production may be adversely affected. These should include both short-
term and long-term fallouts. Further, very few scientific studies have been conducted on potato in
Nagaland. No such scientific exercise could be identified in the project districts of Tuensang and Peren
during the study. In this light, the safest interventions are those that don’t look at introducing drastic
change in existing practices but identify scope for production enhancement by plugging the gaps in the
current systems. The most prominent gaps are inadequate agricultural credit and poor market linkage.
Popularisation of potato cultivation at a commercial scale needs to be undertaken with an eye on
productivity enhancement. This activity needs to be taken up at individual farmer level wherein inputs
can be provided to select farmers’ clusters at village level.
Economics of potato cultivation
Calculations have been done for 0.5 acre of land. Cost of various inputs and outputs are based on
information collected from villagers, market players, research organisations (like SARS & KVK)
and agriculture department.
The rate of interest paid by farmers is 2% per month for SHG loans.
Loan duration is assumed to be three months.
The costing is presented here under for 1 year of operation. This is based upon the costing provided by the
Jt. Director, State Agriculture Station, Mokokchung.
Table-18: Economics for potato cultivation
Particular Unit Quantity Unit Price
(Rs)
Total Amount
(Rs)
Income
Sale of potato Kg 5000 8 40000
Cost
Labour
Ploughing & raising ridges Labour day 8 200 1600
Manure and fertliser application Labour day 0 200 0
Sowing Labour day 3 150 450
Interculture operation weeding Labour day 7 150 1050
Harvesting Labour day 0 150 0
Cleaning & sorting Labour day 4 150 600
Inputs
Potato for planting material Kg 320 30 9600
FYM Kg 1600 1.25 2000
Urea Kg 12 10 120
Super Phosphate (SSP) Kg 16 12 192
MOP Kg 12 12 144
Livelihood based Agri Business and Market Study in Nagaland
44 MART, Noida
Particular Unit Quantity Unit Price
(Rs)
Total Amount
(Rs)
Transportation to market Lump sum 1 400 400
Misc Lump sum 1 500 500
Total running cost 16656
Income 23344
Maintenance cost of equipment
(Depreciation)
200
Profit before interest 23,144
Interest (2%/month for 3 months) 6% 17,656 1059.36
Net profit 22,085
ROI 125.08%
Table-18A: Economics for potato cultivation – Sensitivity Analysis
Parameters Revenue (Rs) Operating Expense (Rs)
Profit before interest & depreciation (Rs)
Operating expenses go up by 10% 40000 18322 21678
Operating expenses fall by 10% 40000 14990 25010
Production goes up by 10% 44000 16656 27344
Production falls by 10% 36000 16656 19344
Constraints-Solution Matrix
Table-19: Constraint-Solution Matrix for potato cultivation Factor Constraints faced by small farmers Critical intervention points
Input
sourcing
Seeds available with the farmers are of
indigenous variety with low yield and
affects productivity.
Fertilizers are not used and knowhow of
application is not available to the
farmers.
The supply of improved potato and
fertilisers by the state government is
restricted to few pockets in Peren and
Tuensang.
Identify suitable improved varieties of
seeds and fertiliser through local
agriculture research stations.
Preference must be for local high yield
germplasm.
Identify suppliers of the seeds and
fertilisers and create linkages
Organise farmers groups or SHGs to
procure inputs collectively from the
suppliers
Train farmers in improved agriculture
practices for proper utilisation of the
inputs.
Production Farmers don’t invest in land Arrange farmers’ meets in association
Livelihood based Agri Business and Market Study in Nagaland
45 MART, Noida
Factor Constraints faced by small farmers Critical intervention points
practices
and
technology
used
development as the ownership rights are
not explicitly spelt.
Traditional practices are still being
followed as extension activities achieved
the desired momentum and reach.
Youths don’t look up to agriculture as a
viable economic activity
with the agriculture scientists in the
state.
Discuss land ownership and land
development issues with the village
councils and village development
boards
Identify proper seed varieties suitable
to local conditions
Access to
finance
Agriculture financing is largely restricted
to only a few locations like Dimapur,
Jalukie, Phek and Mokokchung. Both
Peren and Tuensang have poor bank
coverage.
Though SHGs are present in many
villages agriculture financing is not a
priority. Further, the interest rate
charged is 2% per month which is high.
Build capacities of the SHGs for
lending to farmers through
sensitisation and capital infusion
Form common interest groups of
farmers for linkages with financial
institutions like banks and state
government corporations.
Market
access
Farmers sell their produce mostly
through retail.
The sale volume is low hence incentive to
carry the produce to higher markets is
not present
Collectivise the produce at the village
level through farmer groups or SHGs
and sell it in the larger towns for better
price realisation and lower
transportation costs.
Govt.
policies
and
external
ecosystem
Disruption in social life due to insurgent
activities and charging of multiple taxes
by these groups is a major bottleneck.
Inter-tribe quarrels also lead to
disruption in economic activities
including agriculture.
Play an advocacy role at the state level
involving all the tribal Hohos and state
machinery for overcoming these
bottlenecks
Implementation plan for potato cultivation
Table-20: Implementation plan for potato cultivation Key steps Activities to be performed by project
Phase I – Pre-launch activities (Preparedness at the community level)
Cluster
selection
Identify farmers in villages based on cluster approach for initiating improved potato
cultivation
Identify specific locations within the project area based on the agro-ecological
parameters in consultation with agriculture research stations in the state.
Livelihood based Agri Business and Market Study in Nagaland
46 MART, Noida
Key steps Activities to be performed by project
Social
mobilization
and
institution
building
Generate interest within the community by share the benefits of undertaking
intensive potato cultivation through improved practices.
Develop farmers’ groups to work like a unit in the selected villages.
Larger number of farmers is to be integrated in the farmers’ group based on
performance of the early adopters through demonstration effect.
Initiate participatory discussion to arrive at consensus on roles and responsibilities
of members and frame rules of the farmers’ group.
Develop farmers’ association by federating the groups
Preparation
of business
plan
Prepare a business plan for potato cultivation in consultation with the farmers,
technical experts and financers. The plan should detail economics of the activity,
input sourcing, market linkages, technology and production practices. Further,
scope for convergence with supportive schemes from government and other
agencies should be scouted.
Capacity
building
Identify agencies (government and private) and local best practitioners for need-
based training at the community level.
Training on improved practices best on the method of adoption best practices is to
be imparted to the cultivators.
Leadership training is to be arranged for the group members and leaders of the
association.
Business and marketing training (costing, pricing, accounting, sales and marketing
etc.) needs to be organised for the members. The focus should be on participatory
mode of content delivery.
Phase II - Launching of the activity
Backward
linkages
Guide farmers to procure inputs collectively towards lower of costs
Enlist inputs suppliers to ensure quality and timely availability
Systematize management of technical training for farmers
Establish finance support for potato cultivation
Production Guide and handhold farmers to implement best practices
Develop clarity of roles for group members through an iterative process
Set quality standards and standard practice protocol at production level to achieve
efficiency, higher productivity and lower costs
Develop MIS for tracking of production process and quality control
Market access Identify markets and create list of traders with contact details.
Encourage farmers to do simple value addition such as sorting and grading to
realise better prices.
Handhold the farmers in collectivisation and marketing of produce
Livelihood based Agri Business and Market Study in Nagaland
47 MART, Noida
Key steps Activities to be performed by project
Phase III – Up-scaling
Monitoring
and
evaluation
Set up regular follow up and monitoring system to evaluate performance of farmer
groups.
Identify gaps and suggest corrective actions
Assist farmers to better access benefits of local extension activities
Strengthening
Institution
Facilitate farmers’ group and association to upscale and sustain the initiative
Invest in regular capacity development of the group and association
Create village level cadres to extend technical and marketing inputs to community
at village level.
Provide handholding and technical support to farmers’ association
Possibility for Partnership for Potato Cultivation
There is scope and requirement for tying up agencies from government and private sector for carrying out
the envisaged project activities. The major areas that require support from such external agencies are
technical know-how, community organisation, finance and market linkage. Some entities that may be
partnered by the project during implementation are as follows.
State Directorate of Agriculture,
SARS, Mokokchung
KVK-Tuensang,
ICAR-Jharnapani
NGOs
Wholesalers in Dimapur and Mokokchung
Livelihood based Agri Business and Market Study in Nagaland
48 MART, Noida
4.5 Soybean cultivation Value Chain
Beans are a major source of dietary protein and edible oil. Beans are next in importance only to pulses as
an abundant and cheap source of protein. India ranks among the top five producers of beans in the world.
There are numerous varieties of beans of which soybean is the major variety. It is a versatile product that
can be processed into various edible forms meeting our varying food habits and nutritional requirements.
It is also useful as animal feed component. Once dried, beans are easily storable and have a long shelf life.
India is the fifth largest producer of soybeans in the world, with average production of 4,809 MT of
soybeans. Average consumption in India is 4,812 MT of soybeans, giving them the rank of sixth largest
consumer of beans in the world. India is primarily a closed economy in the soybean arena. India's imports
average a mere 8 MT with no exports. The Majority of all the soybeans in India are grown in the province
of Madhya Pradesh. Alone, this province produces 81 percent of all the soybeans grown in India. Of the
total production, 10-12 per cent is directly consumed while the rest is crushed to derive soy meal and soy
oil. Over the years, India's consumption of soybean oil has been steadily increasing on account of
population increase and wider acceptability. More recently, domestic consumption and export of soybean
meal has shown notable improvement. More importantly, India faces shortage in edible oils and
increasing acceptability and usage of soybean oil is seen contributing towards higher demand and
production of soybean. Besides Indian soybean meal has a ready market in the Asian countries and
soybean meal exports are expected to cross 3.5 million tonnes in the current season. This hopefully will
support larger production in India.
It is a major source of edible oil ranking third among the nine major oilseeds in India. It contributes
nearly 25% of the edible oil production in the country. The seed to oil conversion is around 18% by weight.
The crushed seed can be converted to soya meal (conversion rate of around 73% by weight) and hull
(conversion rate of around 8% by weight). Actual waste is very low (1% by weight). Protein content in
soybean is over 40% that is among the richest source of plant protein. India is the net importer of Soybean
Oil. The imports of Soybean Oil have increased from 12% in 2007/08 to 15% in 2009/10 of the total edible
oil imports in India. India’s Soybean Oil production declined from 1.45 mn tons in 2007/08 to 1.1 mn tons
in 2009/10. On the other hand consumption of Oil has increased from 2.3 mn tons in 2007/08 to 2.5 mn
tons in 2009/10.
Naga households utilise beans extensively in cooking. They are used both in green form and also as dried
seeds. Soybean is the most preferred bean among the Nagas. The preferred consumption is in fermented
form called Akuni14 locally. Per hectare yield of soybean has reduced from 1600 Kg to 1200 Kg between
2004-05 and 2006-0715. Consequently total oilseed yield in Nagaland has reduced from 926 Kg/ha to 896
Kg/ha between 2004-05 and 2006-0715. Conversion of soybean seed to oil couldn’t be identified during
the study.
Rural households cultivate soybean mostly for self-consumption. In Peren, soybean is cultivated for self-
consumption only while in Tuensang most soybean cultivating household sell over 50% of the production.
Production clusters
Soybean is grown throughout the state. Cultivation of soybean is done on a commercial scale in Tuensang
while it is done for domestic consumption only in Peren. However, only small patches of soybean
cultivation are found in the plains of Jalukie in Peren.
Production Practices and Technology
14
Paste of boiled and fermented soybean that is added in curry or had with rice 15
Agricultural Statistics at a Glance 2009, Department of Agriculture, Government of India
Livelihood based Agri Business and Market Study in Nagaland
49 MART, Noida
Soybean cultivation is totally rain-fed and organic in Nagaland. It is extensively done only on jhum land
and not grown on plain lands or terraces. Soybean is grown as intercrop for upland paddy or as one of the
crops under mixed cropping pattern in jhum land. It is also cultivated on lands after maize has been
harvested. Cultivation volume is small (sowing 100-200 g seeds) in Peren. Some households take up such
small scale cultivation in the kitchen garden if adequate space is available. In Tuensang, the scale of
cultivation is larger with average sowing of 2 Kg seed. The farmers get yield of 15-16 Kg for each Kilogram
of seed planted.
The season for soybean is from July to December. The pods are allowed to dry on the plant and shelled in
the field. Dry beans are stored (mostly in bamboo containers) in the households as the quantity produced
is low.
Major usage and by Products
Soybean is a preferred accompaniment for most Naga dishes including pork, chicken and fish
preparations. It is boiled, fermented and crushed before being used in the dishes.
Soybean is useful for preparing soy milk and tofu16 that are healthy alternative to cow milk and paneer17.
One tofu processing unit was found in Dimapur. The produce is mostly sold among the non-Naga
population in Dimapur. Naga households don’t have a liking for milk or milk products and hence don’t
use tofu or soy milk. Usage of soybean for oil extraction and production of soy meal and hull was not
found during the study.
Value chain map
Soybean is consumed as an accompaniment and used in preparing vegetable and meat dishes. A tin of
soybean weighs around 20 Kg and is priced at Rs. 30/Kg at village level.
16
A product akin to pressed cottage cheese 17
Pressed cottage cheese made by processing milk and considered a delicacy in India
Figure-8: Soybean value chain map
Livelihood based Agri Business and Market Study in Nagaland
50 MART, Noida
Villagers prefer to sell the produce at village level as profitability at village and towns are almost same.
This because of difficulty in transportation that is time consuming and costly reducing the benefits of
sale at distant locations.
The market situations in Peren and Tuensang are different due to the production and supply
differences. In Peren, villagers rarely sell soybean. Sale if any, mostly take place within the village.
Rarely producers bring soybean to local towns or Dimapur for sale. The quantity brought for sale to
local towns is low (10 Kg). Generally, the whole of it is sold off through retail; if any leftover is sold to
the traders in the town. Traders buy the product at a discount of around 30-40% of the retail selling
price which is around Rs. 35/Kg. In Tuensang, around 50% households in the studied villages sell
soybean. Sale is mostly in bulk and price is around Rs. 30/Kg
There is an established sales channel through which soybean is exported from the state. Aggregators at
district towns collect the produce and sell it to traders in Jorhat; who in turn sell it to traders in other
parts of India mostly northern India.
There is no value addition to soybean like oil extraction and soy meal production in Nagaland.
Possibility of setting up processing unit
There is a possibility of processing soybean in soy milk, tofu, soybean oil and also as an additive in into pig
feed exist. However, setting up such processing units at the village level would require sufficient
entrepreneurial skills among poor, marketing and technical skills, and ensured market linkages with bulk
buyers to sustain such units. The demand for tofu and soy milk is not much in the local and nearby towns.
Further, setting up soybean oil processing and pig feed manufacturing units cannot be justified by the low
demand at the village level and marketing of products outside would require successful marketing
interventions such as proper packaging and branding. It is, therefore, suggested that soybean cultivation
should be encouraged focussing on productivity enhancement and market linkages as production of maize
in the state is less than its demand. After a couple of years project can identify few individuals with
entrepreneurial skills to experiment setting up few processing units. Project staff with marketing skill
could be involved for conducting the detail feasibility study before setting up such units.
Stakeholders: Roles & Functions
Farmers
A Naga agricultural household generally consists of 5 members of whom 2 adult members are wholly
involved in agricultural activities with occasional support from the aged and the young. Family size is the
limiting factor in deciding the scale of cultivation as agricultural labour is generally provided by the
household. Hired labour is utilised only by affluent households who can afford to pay for the services in
cash. The number of households undertaking large scale farming is so low (less than 1 per village
surveyed) that categorising farmers into subsistence and large scale categories adds no value to the
analysis. Farming practices are similar among households in a district and changes are noticed only for
the farmers of Jalukie plains or those having large tracts of terrace paddy cultivation.
Access to agricultural inputs like seeds, fertilisers, pesticides are similar for both large and small farmers
but access to finance is easier for the affluent section as they have bank accounts and an established
business relationship with the financial institutions. Further, large farmers find it easier to access the
market as the cost of carriage is reduced due to larger loads being transported at time.
Input Suppliers & Sourcing
There are no external input supplies for soybean cultivation. Farmers keep their seeds for sowing in the
subsequent years and plant varieties only. The production process is organic in nature. Agriculture
Livelihood based Agri Business and Market Study in Nagaland
51 MART, Noida
activities are mostly carried out through handheld implements and harvested produce is carried in
baskets as head loads to the village or nearest motorable road.
Wholesalers
Large scale trading in soybean mostly involves export of the produce from the state. The major locations
of these wholesalers are Mokokchung and Dimapur. They visit villages or district town to collect soybean
in small quantities from cultivators or local aggregators (traders in district towns). A few small traders in
Tuensang occasionally aggregate and sell soybean directly to traders in Jorhat. In Peren, soybean
wholesale or aggregation was not found.
Trading suffers due to the interference of insurgents who impose taxes and levies on goods movement in
the state. The prevalent practice is to get into a negotiated settlement wherein the traders pay agreed sum
of money to these groups at regular intervals (like monthly, quarterly or yearly).
Retailers
Women of the Naga household are actively involved in sale of the agricultural produce. Soybean sale
mostly happens within the village or nearby market sheds on the major roads. They carry soybean to town
markets either as head load or public transport or by collectively hiring a vehicle depending upon location
and individual financial capacity. Soybean is sold mostly in approximate quantity of one Kg priced at Rs.
35.
Transporters
The aggregators and wholesalers arrange for transportation of the collected produce to the larger towns.
Generally small goods carriers are employed by these people for this purpose. Transport infrastructure is
poorly developed in Nagaland. The major constraints are hilly terrain, lack of proper road connectivity,
inadequate presence of public transport (especially government sector) and thinly dispersed population
providing less number of travellers in each route resulting in sub-optimal utilisation of vehicles. Long
distance connectivity is poor and time consuming.
Proposed interventions
Productivity enhancement and collectivisation of soybean for bulk sale are the major areas of intervention
areas for the project. Productivity enhancement is the most important under the current situation
whereby rural households would have marketable surplus and achieve economies of scale. The cultivators
have to be trained on suitable advances in agricultural practices and provided input support for achieving
higher productivity.
Technical feasibility
The suitability of soybean to Nagaland is well established as it has been cultivated historically with
encouraging results.
Nagas have traditional farming skills and maize is universally cultivated in the state.
Technical experts available with public sector research centres like Krishi Vigyan Kendra, state
agriculture research station and ICAR centre in the state can be used for developing area specific
solutions and training of farmers.
Market feasibility
Nagas use soybean liberally in their food preparation hence consumption at household level is quite
high in both rural and urban areas.
Soybean is a good source of protein for pig feed and can be used as a replacement for low nutrition
local fodder.
Livelihood based Agri Business and Market Study in Nagaland
52 MART, Noida
The production of soybean is mostly for domestic consumption and its cost is quite high in the villages
also.
Economic feasibility
The feasible unit size for soybean cultivation at household level is 1 acre. The cost of investment for
intensive soybean production for 1 acre is Rs. 8,340. The overall income is Rs. 16,800 with a benefit to
cost ratio of 2.29 and return on investment of 105.03%.
Soybean shows lower risk of crop failure and doesn’t need any fertiliser inputs.
Proposed strategy and Implementation plan
Soybean is well suited to the agro-ecological systems in Nagaland and most rural households cultivate it.
The project should focus on promoting soybean cultivation at a commercial scale. The project should
identify scope for production enhancement by plugging the gaps in the current systems and introducing
better seed varieties. The prominent gaps are practice of traditional agriculture system, inadequate
agricultural credit and poor market linkage.
This activity needs to be taken up at individual farmer level wherein inputs can be provided to select
farmers’ clusters at village level.
Economics of Soybean cultivation
Calculations have been done for 1 acre of land. Cost of various inputs and outputs are based on
information collected from villagers, market players, research organisations (like SARS & KVK)
and agriculture department.
The rate of interest paid by farmers is 2% per month for SHG loans.
Loan duration is assumed to be six months.
The costing is presented here under for 1 year of operation. This is based upon the costing provided by the
Jt. Director, State Agriculture Station, Mokokchung.
Table-21: Economics for soybean cultivation Particular Unit Quantity Unit
Price(Rs)
Total
Amount(Rs)
Income
Sale of soybean Kg 480 35 16800
Cost
Labour
Land preparation Labour Day 8.8 200 1760
Sowing Labour Day 4 150 600
Cleaning and weeding Labour Day 12 150 1800
Harvesting & threshing Labour Day 4.8 150 720
Packaging and bagging Labour Day 3 200 600
Inputs
Seed cost Kg 24 40 960
Transportation to nearby market Lump sum 1 400 400
Misc Lump sum 1 500 500
Total running cost 7340
Income 9460
Depreciation 200
Livelihood based Agri Business and Market Study in Nagaland
53 MART, Noida
Profit before interest 9,260
Interest (2% per month for SHG loan) 6% 8,340 500.4
Net profit 8,760
ROI 105.03%
Table-21A: Economics for soybean cultivation – Sensitivity Analysis
Parameters Revenue (Rs) Operating Expense (Rs)
Profit before interest & depreciation (Rs)
Operating expenses go up by 10% 16800 8074 8726
Operating expenses fall by 10% 16800 6606 10194
Production goes up by 10% 18480 7340 11140
Production falls by 10% 15120 7340 7780
Constraints-Solution Matrix
Table-22: Constraints-Solution Matrix for soybean cultivation Factor Constraints faced by small farmers Critical intervention points
Input
sourcing
Seeds available with the farmers are of
indigenous variety with low yield and
affects productivity.
Identify suitable improved varieties of
seeds in consultation with local
agriculture research stations.
Preference must be for local high yield
germplasm.
Identify suppliers of improved seeds
and create linkages
Organise farmers groups or SHGs to
procure inputs collectively from the
suppliers
Train farmers in improved agriculture
practices for proper utilisation of the
inputs.
Production
practices
and
technology
used
Farmers don’t invest in land
development as the ownership rights are
not explicitly spelt.
Traditional practices are still being
followed as extension activities achieved
the desired momentum and reach.
Youths don’t look up to agriculture as a
viable economic activity
Arrange farmers’ meets in association
with the agriculture scientists in the
state.
Discuss land ownership and land
development issues with the village
councils and village development
boards
Identify proper seed varieties suitable
to local conditions
Access to
finance
Agriculture financing is largely restricted
to only a few locations like Dimapur,
Build capacities of the SHGs for
lending to farmers through
Livelihood based Agri Business and Market Study in Nagaland
54 MART, Noida
Factor Constraints faced by small farmers Critical intervention points
Jalukie, Phek and Mokokchung. Both
Peren and Tuensang have poor bank
coverage.
Though SHGs are present in many
villages agriculture financing is not a
priority. Further, the interest rate
charged is 2% per month which is high.
sensitisation and capital infusion
Form common interest groups of
farmers for linkages with financial
institutions like banks and state
government corporations.
Market
access
Farmers sell their produce mostly
through retail.
The sale volume is low hence incentive to
carry the produce to higher markets is
not present
Collectivise the produce at the village
level through farmer groups or SHGs
and sell it in the larger towns for better
price realisation and lower
transportation costs.
Govt.
policies
and
external
ecosystem
Disruption in social life due to insurgent
activities and charging of multiple taxes
by these groups is a major bottleneck.
Inter-tribe quarrels also lead to
disruption in economic activities
including agriculture.
Play an advocacy role at the state level
involving all the tribal Hohos and state
machinery for overcoming these
bottlenecks
Implementation plan for soybean cultivation
Table-23: Implementation plan for soybean cultivation Key steps Activities to be performed by project
Phase I – Pre-launch activities (Preparedness at the community level)
Cluster
selection
Identify farmers in villages based on cluster approach for initiating improved
soybean cultivation
Identify specific locations within the project area based on the agro-ecological
parameters in consultation with agriculture research stations in the state.
Social
mobilization
and
institution
building
Generate interest within the community by share the benefits of undertaking
intensive soybean cultivation through improved practices.
Develop farmers’ groups to work like a unit in the selected villages.
Larger number of farmers is to be integrated in the farmers’ group based on
performance of the early adopters through demonstration effect.
Initiate participatory discussion to arrive at consensus on roles and responsibilities
of members and frame rules of the farmers’ group.
Develop farmers’ association by federating the groups
Preparation
of business
plan
Prepare a business plan for soybean cultivation in consultation with the farmers,
technical experts and financers. The plan should detail economics of the activity,
input sourcing, market linkages, technology and production practices. Further,
scope for convergence with supportive schemes from government and other
Livelihood based Agri Business and Market Study in Nagaland
55 MART, Noida
agencies should be scouted.
Capacity
building
Identify agencies (government and private) and local best practitioners for need-
based training at the community level.
Training on improved practices best on the method of adoption best practices is to
be imparted to the cultivators.
Leadership training is to be arranged for the group members and leaders of the
association.
Business and marketing training (costing, pricing, accounting, sales and marketing
etc.) needs to be organised for the members. The focus should be on participatory
mode of content delivery.
Phase II - Launching of the activity
Backward
linkages
Guide farmers to procure inputs collectively towards lower of costs
Enlist inputs suppliers to ensure quality and timely availability
Systematize management of technical training for farmers
Establish finance support for potato cultivation
Production Guide and handhold farmers to implement best practices
Develop clarity of roles for group members through an iterative process
Set quality standards and standard practice protocol at production level to achieve
efficiency, higher productivity and lower costs
Develop MIS for tracking of production process and quality control
Market access Identify markets and create list of traders with contact details.
Encourage farmers to do simple value addition such as sorting and grading to
realise better prices.
Handhold the farmers in collectivisation and marketing of produce
Phase III – Up-scaling
Monitoring
and
evaluation
Set up regular follow up and monitoring system to evaluate performance of farmer
groups.
Identify gaps and suggest corrective actions
Assist farmers to better access benefits of local extension activities
Strengthening
Institution
Facilitate farmers’ group and association to upscale and sustain the initiative
Invest in regular capacity development of the group and association
Create village level cadres to extend technical and marketing inputs to community
at village level.
Provide handholding and technical support to farmers’ association
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Possibility for Partnership for Soybean Cultivation
There is scope and requirement for tying up agencies from government and private sector for carrying out
the envisaged project activities. The major areas that require support from such external agencies are
technical know-how, community organisation, finance and market linkage. Some entities that may be
partnered by the project during implementation are as follows.
State Directorate of Agriculture,
SARS, Mokokchung
KVK-Tuensang,
ICAR-Jharnapani
NGOs
Wholesalers in Dimapur and Mokokchung
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4.6 Pig rearing Value Chain
Pork is the most widely eaten meat in the world, providing about 38 percent of daily meat protein intake
worldwide, although consumption varies widely from place to place. Pork consumption is almost
negligible in India. Among the various livestock species, piggery is most potential source of meat
production and more efficient feed converters after the broiler, i.e. they produce more live weight gain
from a given weight of feed than any other class of meat producing animals, except broilers. Besides, Pig
farming requires small investment on buildings and equipment. Pork is most nutritious with high fat and
low water content and has got better energy value than that of other meats.
Pork consumption is negligible in India, with the exception of the north east. As per capita income of
individuals rises, they tend to spend on improving their lifestyle and food consumption habits. In the
European Union, 42.6 kg pork is consumed per person every year, while in the US, 29.7 kgs are
consumed. India’s consumption levels (currently 5.35 pigs/ annum) are so low that it can only be
explained by low incomes and high relative prices. The total world consumption of meat is estimated to be
of the order of 240 million tons per annum and India’s share of consumption is only 2.2%. However, the
scenario is quite different in Nagaland where demand for pork is quite high. The state is a net importer of
the pigs mostly supplied by farms in Uttar Pradesh and Bihar. Therefore the market for pigs produced in
Nagaland has to be found within the state where its demand is high and supply low.
Naga households are highly dependent on meat products and poultry is one of the easiest sources of meat
for these rural households and every household engages in backyard poultry farming. Pork is a meat of
choice among the Nagas. Almost all rural households undertake piggery in small scale rearing 1-2 pigs.
The importance of pig assumes greater significance due to its association with ceremonial sacrifices.
Technical Feasibility
Climate in Nagaland is suited to pig farming
Directorate of Animal husbandry has rich experience in promotion of pig rearing
Veterinary department officers are present in every district & can provide handholding support
The community has the experience of rearing local and mixed breeds of pigs & can adapt to advanced
practices easily.
The Facilities and infrastructure available for supply of inputs, veterinary aid, marketing,
training/experience of the beneficiary
Pigs are prolific breeders and produce a litter. Pregnancy is possible twice a year.
Market Feasibility
There is a large demand for pork in major towns like Dimapur, Kohima and Mokokchung most of
which is met through imports from Assam.
Ready market is also available in the districts where availability of pig is a constraint
Pig rearing is a short gestation activity and generates good returns in short term.
There is a clear preference for locally bred pigs.
Economic feasibility
The feasible unit size for pig rearing at household level is 5-10 pigs. The cost of investment for a 8 pig
unit in 2 sow and 6 fatteners configuration is Rs. 124,992. The overall income is Rs. 162,000 with a
return on investment of 30%.
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Soybean shows lower risk of crop failure and doesn’t need any fertiliser inputs.
Assumptions and Technical norms
Table-24: Assumptions for pig rearing
Gestation period 115 days
Weaning age 1 month
Successive pregnancy 30 days after weaning of piglets
Average no. of piglets per farrowing (litter size) 8 piglets per sow
Sale price of weaned piglets Rs. 2500 piglet
Cost of feed Rs. 15 per kg
Average body weight of adult sow 120 kgs
Sale price of adult pig for pork Rs. 100 kg
Productive life 5 years after sexual maturity
No. of farrowing during productive life 10 nos. per sow
Age of sexual maturity 11 months
Rearing Process in villages of Nagaland
In Nagaland, villagers rear pigs under confinement in small housing constructed of wood with tin roofing.
These are located near the kitchen. Most of the households rear mixed breeds. The propensity to rear
weaned piglets is high and farrowing units are very few in the villages. The supply of piglets is hence very
low and procurement is an issue.
Feed and water are the major requirements for pig rearing. Farmers follow stall feeding and supply
kitchen waste, leaves and weeds mixed with maize or yam. The fodder mix is boiled before serving. Only
the affluent households can afford concentrate feeds to supplement the local fodder. Farmers administer
antibiotics and anti-helminthic medicines for better upkeep of the pigs. The state government has
promoted swine flu vaccines that the farmers administer. However, the housing is not hygienic and affects
body growth. The pigs are mostly killed for domestic consumption and excess pork is sold within the
village at Rs. 110-Rs. 120/Kg. The age of slaughter is generally 1 year or above when they attain body
weight of 70-100 kg.
Though the preference for rearing crossbred pigs are high among the farmers when it comes to
consumption they prefer local breeds. The major constraints identified by the villagers for pig rearing are
finance, piglet procurement, feed procurement and water availability.
Value Chain
Pigs coming from other states weigh around 110 Kg while those available in the villages weigh
around 70-80 Kg
Pigs reared in the villages rarely come to the town markets. The rearing household slaughters the
pig on special occasions and sells the excess pork to the villagers.
Most of the pigs slaughtered in towns of Nagaland come from Dimapur. There are two major
wholesalers in Dimapur who procure pigs from other states mostly Bihar and Jharkhand.
The weight of pork sold is almost equal to the live weight as all parts of the pig are sold as part of
pork.
The sale of pork is high during the first fortnight of the month as affordability is high among the
salaried class. A pork seller in the major towns slaughters around 20-25 pigs in the first week of
the month that reduces to around 12 pigs in the last week.
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People don’t exhibit any preference towards particular cuts of pork hence there is no differential
pricing of pork based on the portion of meat. Therefore there is not value addition or meat
processing associated with pork in Nagaland.
Most households prefer to buy around 5 Kg of pork at a time in towns and consume it over a
number of days after drying and processing. However, in villages majority of the households can
afford to buy only 2-3 Kg of pork at a time.
Possibility of setting up processing unit
There is a possibility of processing pork into prime cuts, sausages, ham and bacon. However there is no
demand for such products in the local market and setting up such processing units at the village level
would require sufficient entrepreneurial skills among poor, marketing and technical skills, and ensured
market linkages with bulk buyers to sustain such units. Further, such units are complex units that require
high technological inputs that don’t seem feasible in the current context of Nagaland. It is, therefore,
suggested that pig rearing should be encouraged focussing on productivity enhancement and market
linkages the state is a net importer of pigs by a huge margin.
Stakeholders: Roles & Functions
Farmer
There is a clear disconnect between pig farmers in the villages and the pork market in the urban locations.
Pig rearing is done by rural households to meet their own consumption needs especially during the festive
seasons. There is hardly any commercial motive among the common farmers for pig rearing. Sale of live
pigs is rare among these households and is done mostly to meet immediate financial needs. Mostly mixed
local breeds are reared by these households as pure breeds are very hard to come by.
Figure-9: Piggery value chain map
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Pork Seller (Butcher)
Pork sellers operate only in town areas. They procure pigs from wholesalers in Dimapur and sell pork in
the towns. The pigs are procured by these sellers from Dimapur in small goods carriers. At a time, 10-12
pigs weighing around 100-120 Kg each are procured at Rs. 90/Kg live weight. Pork Sellers buy pigs from
villages only if there is a supply stoppage from Dimapur due to road blocks etc. Hence, there is no
established business linkage with the villagers unlike the wholesalers in Dimapur. The retail rate for pork
is uniform throughout Nagaland and is around Rs 120/Kg.
Wholesaler
Dimapur is the only wholesale business location for pigs in Nagaland. There are two major wholesalers
who procure pigs from other state mostly Bihar and Jharkhand. They have captive suppliers and farms in
these states for supply of pigs. The wholesalers don’t source live pigs from within the state.
Proposed Interventions
The project needs to develop a steady supply chain for quality piglets. They also need to invest to develop
a source for pig feed. The farmers need to be trained on advanced pig rearing practices and provided
support for building proper housing for the pigs. The farmers also need to be provided financial assistance
for procuring quality feed that forms around 80% cost of pig rearing. Finally, the project needs to identify
pork sellers in the urban locations and help in establishing market linkages for the farmers.
Constraints-Solution Matrix
Table-25: Constraints-Solution Matrix for pig rearing
Factor Constraints faced by small and poor
Pig rearing farmers
Critical Intervention points
Input sourcing
and Production
Availability of adequate water and fodder
round the year.
Low productivity of local varieties.
Availability of good breed of piglets.
Lack of standardisation in feeding of Pig
Establish a formal arrangement with
State Directorate of Animal Husbandry,
ICAR-Jharnapani, NRCP, Guwahati and
Regional Pig Breeding Farm,
Kyrdemkulai, Meghalaya for ensuring
availability of good breed pigs.
Identify and promote specific cluster of
villages for supply of fodder
Establish tie-up with market players like
wholesalers for purchase of pig feed and
to ensure adequate availability of mineral
mixtures and nutrition supplements at all
project village levels.
Create village level cadre of technical
persons to provide technical services to
Pig rearing farmers regarding
productivity enhancement.
Regular training on best practices and
exposure visits to best practitioners in the
local area through local Animal
Husbandry and Veterinary Department
personnel.
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Factor Constraints faced by small and poor
Pig rearing farmers
Critical Intervention points
Access to finance Agriculture financing is largely restricted
to only a few locations like Dimapur,
Jalukie, Phek and Mokokchung. Both
Peren and Tuensang have poor bank
coverage.
Though SHGs are present in many
villages agriculture financing is not a
priority. Further, the interest rate charged
is 2% per month which is high.
Availability of timely and adequate credit
for working capital is an issue. Bank loan
also requires a lot of paper work.
Poor knowledge of government schemes
among the farmers leading to low
outreach of schemes
Build capacities of the SHGs for lending
to farmers through sensitisation and
capital infusion
Form common interest groups of farmers
for linkages with financial institutions
like banks and state government
corporations.
The Project can also fund the activity
directly.
Market access Farmers rear mostly for self-consumption and sale is rare and oly through retail at village level
The production volume vis-à-vis demand is low. Further, supply from other states like Bihar and Uttar Pradesh is currently available at a cheaper rate. Therefore, incentive to carry the produce to higher markets is not present
Enhance production and try to meet the local demand through loacal production. At a later time, with significant rise in production, collectivisation of the produce and sale it in the larger towns can be taken up.
Govt. policies
and external
ecosystem
Disruption in social life due to insurgent activities and charging of multiple taxes by these groups is a major bottleneck.
Inter-tribe quarrels also lead to disruption in economic activities including pig rearing.
Play an advocacy role at the state level involving all the tribal Hohos and state machinery for overcoming these bottlenecks
Implementation Plan for pig rearing
Table-26: Implementation Plan for pig rearing Key steps to be
followed
Activities to be performed by project
Phase I – Preparedness at the community level
Village / Cluster
selection
Identify and select right villages/clusters in both project districts to initiate
pig rearing
Social
mobilization and
institution
building
Identify the willing members/groups to start pig rearing.
Sensitize pig rearers on potential increase in income by using better rearing
practices
Share the intervention plan, cost benefit analysis, and assess community
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interest level to take up the activity
List out members separately who are already doing the activity and want to
either expand or strengthen the activity.
Carry out discussions with group members to share various roles and
responsibilities of members.
Preparation of
business plan Prepare a proper business plan for ‘pig rearing’ in consultation with the
incumbents. VCA can be referred here
Capacity building Organize Technical training on better practices in convergence with AH &
Vety Dept.
Organize Training in business and marketing skills (costing, pricing,
accounting, sales and marketing, negotiation, market analysis) for group
members
Phase II – Establish backward and forward linkages
Backward
linkages
Handhold rearers to procure inputs in bulk to reduce operational costs from
either Government or Private Pig Breeding Farm
Share the list of major inputs suppliers for ensuring quality of inputs and its
timely availability
Establish finance support for pig rearing on a unit cost basis
Production Implementation of best practices with the handholding support of the project
team
Clarity of roles, specialization and continuous skill improvement
Market access Identify suitable and multiple markets (mainly local and at best town) and
prepare list of local market players with their contact details
Build System for collaborations
Monitoring and
evaluation
Set up regular follow up and monitoring system to evaluate units from time
to time to finds out gaps, take corrective steps and ensure delivery of
appropriate extension services in convergence with AH & Vety Dept.
Possibility for Partnership for Pig Rearing
There is scope and requirement for tying up agencies from government and private sector for carrying out
the envisaged project activities. The major areas that require support from such external agencies are
technical know-how, community organisation, finance and market linkage. Some entities that may be
partnered by the project during implementation are as follows.
State Directorate of Animal Husbandry,
KVK-Tuensang,
ICAR-Jharnapani
NRCP, Guwahati
Regional Pig Breeding Farm, Kyrdemkulai, Meghalaya
NGOs
Local traders (Butchers) in district towns
Wholesalers in Dimapur and Mokokchung
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Economics of Pig rearing
Calculations have been done for 2 sows and 6 fatteners unit. Cost of various inputs and outputs
are based on information collected from villagers, market players, ICAR - Jharnapni and
Directorate of Animal Husbandry.
Rates taken are as per the financing scheme available with SBI, Jalukie Branch, Peren
The rate of interest paid by farmers is 12% for bank loans.
Loan duration is assumed to be twelve months.
Technical Assumptions
1. Economics calculated for 6 fatteners and 2 sows
2. Gestation period 115 days
3. Weaning age is 30 days and sale is at 60 days of age
4. Average no. of piglets per farrowing is 8
5. Average body weight per fattener is 100 kg
6. Sale price of pork is Rs. 100 per kg
7. Sale price of wean piglet is Rs. 2500 per piglet
8. Cost of feeds is Rs. 15 per kg
A. Capital Expenditure
Table-27 A: Economics for pig rearing – Capital Expenditure
Items Rate (in Rs.)
Construction of farrowing pen 100 sq ft. 20000
Construction of fattener sty (120 sq ft.) 30000
Cost of equipment (@ Rs. 250/pig) 2000
SUB TOTAL (A) 52000
B. Recurring expenditure
Table-27 B: Economics for pig rearing – Recurring Expenditure
Items Amount (Rs.)
Cost of 8 piglets 24000
Insurance 4000
Purchase of concentrated feed supplement (2000 Kg @ Rs.
15/Kg) 30000
Vaccines and prophylactic medicines 1600
SUB TOTAL (B) 59600
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TOTAL(A+B) 111600
Interest at 12% for 1 year 13392
GRAND TOTAL 124992
C. Income and Profits
Table-27 C: Economics for pig rearing – Income and Profits
Particulars Amount (Rs.)
Sale of piglets assuming each sow produces 8 piglets (saleable)
and each sow gives birth 2 times a year. Sale price of piglets is Rs.
2500 per piglet (2 sows x 8 x 2 x 2500)
108000
Sale of fatteners assuming one fattener attains 100 kgs and sale
price of live pig is Rs. 90 per kg for 6 fatteners 54000
TOTAL (C) 162000
Profits 37008
RoI 30%
D. Sensitivity Analysis
Table-27 D: Economics for pig rearing – Sensitivity Analysis
Parameters Revenue (Rs) Operating Expenses (Rs)
Profit before interest & depreciation (Rs)
Operating expenses go up by 10% 162000 122760 39240
Operating expenses fall by 10% 162000 100440 61560
Production goes up by 10% 178200 111600 66600
Production falls by 10% 145800 111600 34200
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4.7 Backyard Poultry
Naga households are highly dependent on meat products and poultry is one of the easiest sources of meat
for these rural households and every household engages in backyard poultry farming. In these
households, poultry rearing is at a subsistence stage and commercial poultry rearing activities is rare. The
extents of market for country birds can’t be ascertained though direct empirical evidence. However, it is
well established that Nagaland is a net importer for broiler poultry especially from Assam. This shows an
existing market in Nagaland that is serviced by production units outside the state. Therefore, the produce
of backyard poultry is suitable for the local markets covering towns in the project district and the villages.
Extensive scientific intervention has resulted in advances in backyard poultry farming leading to fast
growing variety of birds. Currently, hybrid varieties have been developed by the Central Avian Research
Institute (CARI) that coloured like the country birds and are very popular in rural areas in India. These
birds grow bigger than the country birds and are also immune to numerous diseases plaguing free ranging
country birds. Further, meat quality of these birds is similar to the country fowl and is preferred by the
rural people.
The advantages of Backyard poultry are
Very low initial investment restricted to procurement of chicks & some feed
Saleable size is attained within 12 weeks
Easy management as the breeds are hardy and free ranging
Faster growth compared to country fowl
More suited than broilers to the high altitude climate in Nagaland
Better market value due to attractive body colour and meat quality
Extra income from eggs if kept for longer duration
Technical Feasibility
Climate in Nagaland is suited to backyard poultry farming
Directorate of Animal husbandry has rich experience in hatching and supply of chicks after proper
inoculation
Veterinary department officers are present in every district & can provide handholding support
The community has the experience of rearing country fowl & can adapt to new practice easily There
exists a high demand in the locality as well as by the outside traders both for meat and eggs. Financial
and non-financial support services are available and there is also possibility of bulk selling to traders.
This business generates income in short run.
Market Feasibility
There is a large demand for poultry in major towns like Dimapur, Kohima and Mokokchung most of
which is met through imports from Assam.
Ready market is also available in district where availability of poultry is a constraint
Facilities and infrastructure available for supply of inputs, veterinary aid, training of beneficiaries
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Stakeholders and their roles and functions
Rearer
The broad functions of the rearer are procurement of chicks, feeding, watch and ward and carrying birds
to local market for sale. They usually keep the small number of local fowls and can operate with a flock
size of 10-20 per household. They procure improved variety of chicks from the Animal Husbandry and
Veterinary Department, Govt. of Nagaland in Kohima. They provision the feed from their own source
from open market in Dimapur or Mokokchung.
Local Traders
The local traders rarely procure birds from the villages. They get birds from wholesalers in Dimapur and
Mokokchung and sell in the district towns. The price is around Rs. 150/Kg for the live bird. These are sold
in the regulated markets provided through the license mechanism of the town councils.
Gaps, Issues and Constrains in the Value Chain
Table-28: Gaps, Issues and Constraints in backyard poultry value chain
Stages Gap/Issues/ Constraint
Pre-production No planning related to breed, scale, rearing modalities
Only indigenous breed
Traditional mindset of non- commercialization
Production Poor Rearing practices
High mortality
Lack of knowledge
Post-production
and marketing
Need based selling hence lack of commercial mind set
Individual selling
Lack of appropriate infrastructure
Range of critical interventions
Table-29: Range of critical interventions for backyard poultry value chain
Stages Interventions
Pre-production Introduction of hybrid variety like Kalinga Brown, Mumbai Desi, Rhode
Island Red, CARI Nirbheek etc.
Production Integrating veterinary and insurance service
Proper rearing skill
Credit support system for meeting life cycle needs
Post-production
and marketing
Linking with higher level traders
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Implementation Plan to carry out the interventions
Table-30: Implementation plan for backyard poultry value chain
Key steps to be
followed
Activities to be performed by project
Phase I – Preparedness at the community level
Village / Cluster
selection
Identify and select right villages/clusters in both project districts to initiate
backyard poultry rearing
Social
mobilization and
institution
building
Identify the willing members/groups to start either of the 2 or both type of
poultry bird rearing
Sensitize rearers on potential increase in income by using better rearing
practices
Share the intervention plan, cost benefit analysis, and assess community
interest level to take up the activity
List out members separately who are already doing the activity and want to
either expand or strengthen the activity.
Carry out discussions with group members to share various roles and
responsibilities of members.
Preparation of
business plan
Prepare a proper business plan for ‘poultry rearing’ in consultation with the
incumbents. VCA can be referred here
Capacity building Organize Technical training on better practices in convergence with AH & Vety
Dept.
Organize Training in business and marketing skills (costing, pricing,
accounting, sales and marketing, negotiation, market analysis) for group
members
Phase II – Establish backward and forward linkages
Backward
linkages
Handhold rearers to procure inputs in bulk to reduce operational costs from
either Government or Private run Poultry Farms and Feed suppliers
Share the list of major inputs suppliers for ensuring quality of inputs and its
timely availability
Establish finance support for poultry rearing on a unit cost basis
Production Implementation of best practices with the handholding support of the project
team
Clarity of roles, specialization and continuous skill improvement
Market access Identify suitable and multiple markets and prepare list of market players with
their contact details
Build System for collaborations
Monitoring and
evaluation
Set up regular follow up and monitoring system to evaluate units from time to
time to finds out gaps, take corrective steps and ensure delivery of
Livelihood based Agri Business and Market Study in Nagaland
68 MART, Noida
appropriate extension services in convergence with AH & Vety Dept.
Possibility for Partnership for Backyard Poultry
There is scope and requirement for tying up agencies from government and private sector for carrying out
the envisaged project activities. The major areas that require support from such external agencies are
technical know-how, community organisation, finance and market linkage. Some entities that may be
partnered by the project during implementation are as follows.
State Directorate of Animal Husbandry,
KVK-Tuensang
ATMA
CARI
NGOs
Wholesalers in Dimapur and Mokokchung
Economics of Backyard Poultry Farming
No example of backyard poultry rearing using improved breeds was found in the study villages or adjacent
areas. Therefore the basis for costing has been arrived at by looking at similar projects in other hilly
regions of India like Garhwal and Orissa where CARI breeds are being reared. However, the prices have
been taken keeping Nagaland context in mind and as per the market rates there.
The beneficiaries will be supplied at a time with 20 chicks, which are one month old. The economics of a
beneficiary unit having 20 birds is worked out here.
1) The initial fixed expenditure to be incurred is Rs. 1500 (Rs. 1000 for night shelter using timber from
the forest and Rs. 500 for the feeders and drinkers)
2) The first batch of 20 chicks will cost Rs. 1200 at the rate of Rs. 60 per one month old chick.
3) The cost of feed required (at the rate of 40 grams per day per bird for 10 weeks) feed @ Rs. 25 per Kg
feed totalling to Rs. 1400.
The beneficiary will rear the birds and will sell the male birds 50 % of total (about 7 in numbers) @
Rs.250/- each when they are 24 weeks old; this is expected to fetch about Rs. 1750.
The female birds will start laying eggs when they are 28 weeks old till the 80th week. It is expected that
each bird will lay on an average 3 eggs per week during a laying cycle. The eggs of these low input
technology birds are expected to fetch a minimum price of Rs. 3.00 each. The income from sale of eggs
from 7 hens will be about 3750 per batch. At the end of the 80th week, the beneficiary will sell the culled
female birds for meat purposes earning an income of about Rs. 2000 (@Rs.250/- per bird of 8 birds).
Therefore, the beneficiary will get approximately an amount of Rs. 3750 per batch with free animal
protein to the family in shape of egg and chicken. With this cycle, the beneficiary rearing two batches of
bird in a year will get about Rs. 7500.
A. Capital Expenditure
Table-31 A: Economics for backyard poultry – Capital Expenditure
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Items Rate (in Rs.)
Night Shelter using locally available materials 1000
Feeders and drinkers 500
SUB TOTAL (A) 1500
B. Recurring expenditure
Table-31 B: Economics for backyard poultry – Recurring Expenditure
Items Amount (Rs.)
Cost of 40 month old chicks @ Rs. 60 per chick 2400
Cost of feed @ Rs. 25/Kg for 56 Kg feed ( Samrat or other similar
brands) 1400
SUB TOTAL (B) 3800
TOTAL (A+B) 5300
Interest at 12% for 1 year 636
GRAND TOTAL 5936
C. Income and Profits
Table-31 C: Economics for backyard poultry – Income and Profits
Particulars Amount (Rs.)
Sale of 15 cocks @ 250 per cock 3750
Sale of eggs @Rs. 3 per egg for 28 weeks from 8 hens 2016
TOTAL (C) 5766
Profits {C-(A/3 + B + interest)} 830
RoI 14%
D. Sensitivity Analysis
Table-31 D: Economics for backyard poultry – Sensitivity Analysis
Parameters Revenue (Rs) Operating Expense (Rs)
Profit before interest & depreciation (Rs)
Operating expenses go up by 10% 5766 4730 1036
Operating expenses fall by 10% 5766 3870 1896
Production goes up by 10% 6343 4300 2043
Production falls by 10% 5189 4300 889
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List of secondary sources/references 1. Annual report 2008-09, Ministry of Development of North Eastern Region
2. Poverty Eradication/Alleviation in North East India: An Approach, The North Eastern Council,
Shillong
3. Potential Linked Credit Plan (Peren and Tuensang), 2010-11, National Bank for Agriculture and
Rural Development, Nagaland Regional Office, Dimapur
4. Indian Poultry Industry Year Book
5. www.nagaland.nic.in
6. www.kvktuensang.org.in
7. www.kvkphek.nic.in
8. www.indiastat.com
9. www.necorps.org
10. www.nedfi.com
11. www. http://gbpihed.gov.in/envis/HTML/vol16_2/S.S.%20Rathore.htm
12. www.agricoop.nic.in
13. www.dare.nic.in
14. www.dahd.nic.in
15. Eleventh Five Year Plan 2007-12, Volume-1, Planning Commission, Government of India
16. http://ignca.nic.in/craft001.htm
17. http://www.dare.co.in/news/others/growth-in-poultry-farming-push-maize-consumption-30-mt-
by-2020-assocham.htm
18. http://www.potatopro.com/Newsletters/20071205.htm
19. http://www.foodreference.com/html/f-potato-consumption.html
Livelihood based Agri Business and Market Study in Nagaland
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Annexure: I - Stakeholders consulted Sr. Name Designation Place Contact
1 Mr. H K Khulu,
IAS
Agriculture Productivity
Commissioner & Principal
Secretary, Govt. of Nagaland
Kohima
2 Ms. Thangi
Mannen
Commissioner & Secretary,
Sericulture/Veterinary/Animal
Husbandry, Govt. of Nagaland
Kohima
3 Mr. Y. Yisao Director, Veterinary & Animal
Husbandry Department
Kohima 0370-2260673/ 2221320
4 Mr.
Sentiyanger
Imchen, IAS
Commissioner & Secretary,
Horticulture,
Kohima
5 Mr.
Imkonglemba,
IAS
Commissioner & Secretary,
Industries, Govt. of Nagaland
Kohima 0370-2270244, 09436000108
6 Mr. G. Keppen
Rengma
Director, Industries
Department
Kohima 0370- 2245199
7 Mr. I. Himato
Zhimomi, IFS
Commissioner, Planning &
Coordination/Tourism, Govt.
of Nagaland
Kohima 0370-2270294, 0370-2270294
8 Mr. Tajenyuba Nodal Officer to Agriculture
Productivity Commissioner
Kohima 09436006003
9 Mr. Lipoktoshi Nodal Officer to Agriculture
Productivity Commissioner
Kohima 09856217912
10 Dr. Akho Project Director, State Diary
Federation
Kohima 09436000755
11 Mr. Wati
Walling
Additional Director,
Sericulture Department
Kohima 09436076708
12 Mr Temjin BDO, Tenin Block Jalukie 09436012155
13 Mr. Ndankie
Ndang
Asst. Veterinary Surgeon,
Peren
Peren 09436018586
14 Ms. Teleilunge
R. Sephe
Gender Coordinator,
Development Association of
Nagaland
Peren 09436066180
15 Ms Khrienuo C
Metha
Divisional Commissioner Peren 09436832179
16 Mr. Amos District Horticulture Officer Peren 09436012311
17 Mrs. Kim Inspector, DIC Peren 094360001995
18 Mr. Neichute
Doulo
Coordinator, Entrepreneurs
Associates
Kohima 0370-2242665, email:
19 Mr. Henry
Zeliang
District Agriculture Officer Peren 09436826996
20 Members Self Help Group All study villages
21 Chairman,
Gaon Burha &
Members
Village Council All study villages
22 Chingmak
Kejong
Chief Functionary, Eleutheros
Christian Society
Tuensang 09436007263/03861-220127
23 Mr. Atongbe Grocery shop owner Town Market,
Livelihood based Agri Business and Market Study in Nagaland
iii MART, NOIDA
Peren
24 Mr. U. S. Saha General Manager, NABARD Administrative
NSCB Building
Kher Mahal,
Dimapur
03862-235600, 235601,
227040,
25 Mr. M. K.
Mandal
Dy. G.M., NABARD Administrative
NSCB Building
Kher Mahal,
Dimapur
03862-227040
26 Mr. G. R.
Teron
Branch Manager, SIDBI Dimapur 03862-234820
27 Mr. B.
Longkumertha
General Manager, Nagaland
Infrastructure Development
Corporation
Dimapur 03862-226848, 233382,
09436002160
28 Mr. Gopal Transporter Jain Mandir
Lane, Dimapur
09436006630
29
Vegetable
Sellers from
Wokha &
Jalukie
Wednesday Market,
Supermarket Area
Dimapur
30 Mr. Imsong
Meren
Asst. Commissioner Peren 09436434817
31 Mr. Lal Singh Wholesaler of pigs, Burma
Camp
Dimapur 09862588075
32 Mr. M. U.
Khan
Branch Manager, SBI Jalukie 03839-220243/ 09435375951
33 Mrs.
Thanduanliu
Head of a poor family Mhainamtse,
Peren
34 Mrs. Kimma Lady of a poor family Saijang, Peren
35 Mr. Lamkholen Head of a poor family Saijang, Peren
36 Mr. Sosangmar Project Coordinator, Krishi
Vigyan Kendra
Mokokchung 09436006351
37
Dr.
Rongsensusang
Subject Matter Specialist,
Veterinary, Krishi Vigyan
Kendra
Mokokchung 09436604002
38 Dr. M. Angami Dy. Director, Planning-I, Dept
of animal Husbandry
Kohima 09612449899
39 Mr. P. Hesu Asst. Marketing Officer, Dept.
of Agriculture
Kohima 09436001817
40 Dr. Moa
Walling
Project Director, ATMA and
District Horticulture Officer
Tuensang 09612639238
41 Ms. Sopsula Additional Commissioner Tuensang 09436602075
42 Mr. Chumlamo Extra Assistant Commissioner Chessore,
Tuensang
09436607343
43 Chairman,
Village Council
Village Council Chessore,
Tuensang
09436407351
44
Sudhir Kr.
Mandal
Manager, Mahavir
Bhandar, South
East Colony
Road,
Mokokchung,
798601
Livelihood based Agri Business and Market Study in Nagaland
iv MART, NOIDA
45 Mr. Moa Pork Seller Mokokchung 09612278662
46 Mr.
Bendangyanger
Dy. Director, Department of
Agriculture
Kohima 09436001634
47 Dr. Timothy
Lotha
Dy. Director, Planning-II,
Dept of animal Husbandry
Kohima [email protected]
48 Mr. Tekatushi Jt. Director, State Agriculture
Research Station
Mokokchung 09436006012
49 Mr. Raj Verma Additional Secretary cum Dy.
Team Leader, NEPED
Kohima/Dimapur 09862011033
50 Mrs. Aswangle Grocery shop owner, Town Market,
Peren
09436211914
51 Mr.
Teirieswang
Best Practitioner, Dairy Peletkie, Peren
Mr. T. R.
Yancham
Jt. Director, Department of
Agriculture
Kohima 09436005805
Mr. D.
Sudkhrie
Dy. Director, Department of
Agriculture
Kohima 09436003631
Mr. Joseph
Humtose
Director, Department of
Horticulture
Kohima 09615848978
Manya Sipong
Chang
Chairman, A.P.M.C. &
President, Eastern Farming
Association
Tuensang 09436427375, 09436407049
C. P. Soihiam Pastor, Rongmei Baptist
Church
Mhainamtse,
Jalukie, Peren
0942205967
Ahiam
Gangmei
Member, Village Development
Board
Mhainamtse,
Jalukie, Peren
09856727545
Livelihood based Agri Business and Market Study in Nagaland
v MART, NOIDA
Annexure: II - Stakeholders’ Consultation Report
Livelihood based Agri Business and Market Study in Nagaland
MART, NOIDA
Livelihood based Agri Business and Market Study in Nagaland
1 MART, NOIDA
1. Background: The North East Rural Livelihood Project (NERLP) of the Ministry for Development of North Eastern
Region (DoNER), Government of India, aims to address rural poverty in the region through creation
of sustainable livelihood for the rural poor, particularly for women. NERLP had commissioned a
‘Livelihood Based Agri Business and Market study’ in, Mizoram, Nagaland, Sikkim and Tripura. In
Nagaland, Peren and Tuensang were the identified districts for this study.
MART, a leading livelihoods and marketing consultancy, was selected to conduct the study. Field
study for Nagaland was conducted in during August–October 2010. This report documents the
feedback received on the draft report and the MART’s response to the same. The feedback to be
incorporated the final report is mentioned at the end of this report.
Three kinds of consultations took place that through feedback was received. The draft report for
Nagaland was submitted to NERLP and World Bank provided their feedback through email while the
state provided their feedback through a stakeholders’ consultation workshop organised in Kohima
2. Stakeholders’ Consultation Workshop Agenda: Discussion on the revised draft report on “Livelihood Based Agri Business and Market
Studies for North East Rural Livelihood Project”
Objective: Share findings and recommendations from the revised draft report for validation and finalisation of the Livelihood Based Agri Business and Market Studies report
Venue: Meeting room attached to the chamber of the Agriculture Productivity Commissioner, Government of Nagaland, Kohima
Time: 12:00 hours
Date: 8th February, 2011
List of Participants: A scan copy of the attendance sheet is placed under annexure – 1. The list id
presented hereunder in table–1.
Table–1: List of participants
Sl Name Designation
1 Sri Alok Kumar
Shrivastava, IAS
Project Director, NERLP
2 Sri I. Himato Zhimomi Commissioner & Secretary, Dept. of Planning & Coordination, Govt. of
Nagaland
3 Sri Elusing Meru Secretary, Department of Environment & Forest, Govt. of Nagaland
4 Sri Wepretso Chief Conservator of Forest, Govt. of Nagaland
5 Sri Raj K. Verma Additional Secretary to the Government of Nagaland, NEPED
6 Dr. Tajenyuba Nodal Officer, Office of the APC, Govt. of Nagaland
7 Sri Vengota Nakro Member, POU Administration, NEPED
8 Sri Takum Chang Member, NEPED
9 Dr. T. Limyii Jt. Director, Dept. of Veterinary & Animal Husbandry, Govt. of Nagaland
10 Sri Chandan Basera Jt. Director, Department of Sericulture, Govt. of Nagaland
Livelihood based Agri Business and Market Study in Nagaland
2 MART, NOIDA
11 Sri Chingmak Kejong Secretary, Eleutheros Christian Society, Tuensang
12 Ms. Neilazono
Terhuja
Member, Nagaland Beekeeping and Honey Mission
13 Sri Bodevi Shuya Team Member, Nagaland Beekeeping and Honey Mission
14 Sri Kenungoyi Thelno Member, Nagaland Bamboo Development Agency
15 Sri Y. L. Thongtsar Nagaland Bamboo Mission-Implementation Team, Nagaland Bamboo
Development Agency
16 Ms Cressida Jamir Member, Nagaland Bio-Resources Mission
17 Sri Manensangla
Amer
Member, Nagaland Bio-Resources Mission
18 Sri Ringsanbo Zeliang State Coordinator-Nagaland, NERLP
19 Sri Amit Kar Project Manager, NERLP
20 Sri Kaustuv S
Mukhopadhyay
Consultant, MART, NOIDA
2.1 Proceedings of the workshop
Sri Alok Kumar Shrivastava (IAS), Project Director, NERLP opened the discussion by welcoming the
participants and introduced the NERLP team and the Sri Kaustuv Mukhopadhyay, Consultant, MART.
He also elaborated the structure of the discussion that will open with a presentation on the status of
NERLP followed by the presentation on the ‘Livelihood Based Agri Business and Market Studies’ and
end with comments and suggestions from the participants. Some of the participants were new to
the NERLP team and this necessitated a round of introduction by all present for sake of
familiarisation.
2.1.1 Presentation by the Project Director, NERLP
It was a brief presentation that emphasised on what NERLP plans to achieve and the
developments/achievements till the present time. The presentation also touched upon the change in
development perspectives at Government of India level specifically the poverty alleviation schemes.
He elaborated the shift in focus from individual oriented schemes to group approach like SHGs and
the emphasis on creation of community assets. The benefits of community orientation were spelled
along with caveats on capacity building, assets’ quality, maintenance and utilisation.
The presentation went on to describe the experience of development projects (like NERCORMP) in
the North-East that have created positive impact. These projects focussed on infrastructure
development and environment protection. It was pointed out that NERLP, the World Bank supported
projects would like to build on the successes of these projects. The project has been designed in 2
phases to cover the whole of North-East. The 1st phase is currently on and the 2nd phase is to start
from 2016. The focus will be on livelihoods. The experiences of Andhra Pradesh, Rajasthan, Madhya
Pradesh and Bihar were shared. Learning from these states hinted that the project should not linger
beyond a certain point in time and people achieving above poverty line status should be removed
from the ambit of the project.
Talking of the current status of NERLP, it was mentioned that the project is running behind schedule
as the project started in December 2009 for all practical purposes. The NERLP society was formed in
May, 2009 while the current office was operationalised in the new building in June 2010. This project
Livelihood based Agri Business and Market Study in Nagaland
3 MART, NOIDA
promoted by Ministry of DONER will span over 5 years in 4 states viz. Mizoram, Nagaland, Sikkim and
Tripura. The project will function simultaneously in these states. The project will target 300,000
households with maximum households being covered in Tripura. In each state, 2 districts will be
covered under the project. The Project Director has visited 8 villages during his earlier visit t the
state of which 5 villages were from Tuensang district and 3 were from Peren. Mr. Ringsanbo Zeliang
has been appointed as the state coordinator for the project. The district project management unit
will be shortly operationalised with recruitment of 10-12 personnel. The recruitment of district
project manager will be held in Kohima shortly. Further, a project facilitation team will be put in
place as experiences from the states of Andhra Pradesh and Bihar show that they make some crucial
difference. The state coordinator will be only for coordination purposes and fund flow will be from
the regional project management unit to the district project management unit to the project
facilitation team to the SHGs and other community institutions (like vibrant youth groups in
Nagaland). This system has been envisaged by the World Bank. There are examples of empowered
community groups in Bihar even running the PDS at the village level. The baseline study covering 120
villages from 4 states is over and analysis is on. Other documents like the state PIPs and financial
management manual are in different states of readiness and would be complete by March 2011 in
all probability. The drafts of community operations manual, HRM and procurement manual are
under review at the World Bank. Livelihoods, environment assessment and social assessment are 3
studies with specific mandate to look into the respective sectors. The pre-appraisal is now expected
to take place in March 2011.
Officers from NERLP will regularly visit the 4 states in the coming days and exposure visits will be
organised for the project staff.
2.1.2 Presentation by Consultant, MART
Sri Mukhopadhyay stated by thanking the participants for their presence and extended his gratitude
to all stakeholders who facilitated the study by extending help during the field visits and sharing
information.
The presentation was aided by a slide show (placed under annexure-2) in conjunction with displays
from the revised draft report. It started with sharing the objectives of the ‘Livelihood Based Agri
Business and Market Studies’ followed by the methodology adopted for the study. The areas
(villages, towns and districts) covered were mentioned and the list of stakeholders consulted were
also shared.
The presentation went on to present its findings on the livelihoods status in the status with specific
focus on animal husbandry, non-timber forest produce and skills. The contributions of each of these
sectors were outlined along with the constraints faced by the villagers. The expressed needs of
villagers as identified during the study were also shared. This was followed by the section on value
chain wherein the product selection process was presented upfront leading to specific value chains
on maize, potato, soybean, piggery and backyard poultry. The value chain maps depicting product
movement and pricing was elaborated upon for each of the identified products. It was followed by
presenting the constraint-solution matrix and implementation plans wherein the issues related to
the products were discussed. This was followed by the suggestions and feedback session.
Livelihood based Agri Business and Market Study in Nagaland
4 MART, NOIDA
2.1.3 Comments and suggestions from the participants 1. Sri Raj Verma made suggested that the role of women, climate proofing, pestilence& diseases
and trade-offs need to be included in the report.
2. Sri Vengota Nakro brought to fore the potential for promoting the homestead garden under
agriculture as a major chunk of the produce is sold through roadside counters near the villages.
It was also shared that under other development projects land development activities are being
undertaken for expanding homestead gardens.
3. The participants also made observations related to product selection and the sought
clarifications on not including NTFPs among the selected products. Some of the participants
observed that the project should try to promote low volume but high value products like the
Naga King chilli as that will help in overcoming the transport bottlenecks in the state.
4. Suggestions were also made regarding selection of high yield germplasm from among the
strains of maize, soybean and potato available within the state.
5. It was also suggested that trading of the selected products should be promoted in the local
markets before linking them with high order markets like Dimapur or Mokokchung.
The meeting concluded with a short address by the State Coordinator, NERLP and a vote of thanks
by the Project Manager, NERLP.
3. Feedback to be incorporated in the final report
A consolidated list of feedback on the draft report as received from various sources is presented in
table–2. MART’s response to each observation is mentioned alongside in the corresponding column
of the table.
Table–2: Feedback from various stakeholders
Feedback from NERLP
Chapter 1:
Observations Response
In the step 4 the example of five products should
be relevant to a particular state. A common
formula should not be applied.
Taken note of for addressing it suitably in
context of Nagaland
Chapter 3:
Observations Response
In all the state reports, the format and
expressions of the tables should be same and
prominent.
Maximum parity with other state reports will be
tried. However, some flexibility in structure is
needed as situations vary from state to state
and hence presentation of findings & analysis
may be different.
In some of the tables data is missing (e.g-Table 6
for all the crops). Further there is a difference
between a crop or a vegetable and a livelihood
option.
Suitable tables will be put in addition to table-6
& table-7 & additional information will be put in
place. Crops and vegetables will be
represented separately
Land holding pattern is not mentioned anywhere. Land holding pattern information will be given
in the form of land rights and usage under
separate heading which is unique to Nagaland.
The detailed demographic profile of the districts
and villages covered has to be given.
Necessary additions will be made for
demographic profile of individual villages under
Livelihood based Agri Business and Market Study in Nagaland
5 MART, NOIDA
separate heading
The selected goods movement route is missing. Already given. Please refer goods movement
routes provided under table-2 in page 10
Investment and value addition of the products
need to be highlighted under the agriculture
section.
Necessary additions will be made under
agriculture section.
Seasonality of land based livelihoods (as in the
case of other state studies) is not mentioned.
Necessary additions will be made under
agriculture section
The section on Animal Husbandry is slip shod. It
has no coverage of the marketable surplus and
selling dynamics, valued addition to the products,
seasonality analysis etc.
Necessary additions will be made under animal
husbandry section
The service based livelihoods are also not covered. Skill profile will be added under separate
heading under livelihoods section
The study should give one or two case studies/
success stories.
1-2 case lets/success stories will be included
under livelihoods profile
The section on NTFP is also not comprehensive
enough. In addition, it is without information on
marketable surplus and selling dynamics of the
products as well as the seasonality and value
addition aspects.
Marketable surplus is reflected through the
average sales per household under table-9 in
page 18.
Seasonality and value addition aspects will be
added to the existing write-up
The credit availability scenario should be also
adequately elaborated.
Suitable additions will be made to the existing
information
Chapter 4
Observations Response
The mandate of study was to cover 5 products
for value chain analysis, but in this case only four
have been covered.
5th product value chain will be added in the
profile.
The process of short listing of products has to be
elaborated and justified.
Justifications will be included under value
chain analysis section
All the products should cover the national and
international market status and overall scope of
the products.
Available data from secondary sources will be
included under each product value chain
The economics of products must be more detailed
and more technical (for example, the plan does
not even mention the area needed)
Relevant explanations or additions will be
provided for economics of each product.
The possibility of partnership with identified
players of the sub sectors are not explored
Additional information will be integrated under
each product value chain. Convergence
potential with select agencies is already
captured under summary of suggested
interventions in the tabular form.
The study has not identified the critical
intervention points in the value chain of the
products. Resultantly, it did not cover the
investment planning for those critical points.
Well taken, however, critical intervention points
are presented as strategic action points in
tabular form under constrain solution matrix for
each product value chain. Please refer page 29,
37, 44 for maize, potato and soybean
respectively.
Necessary additions will be done for piggery
and the 5th value chain to be added
Livelihood based Agri Business and Market Study in Nagaland
6 MART, NOIDA
The study should provide guidance for setting up
small, viable and sustainable processing units.
Taken note of for integrating under each
product value chain
The study must also highlight the changing
demand and supply scenario as well as projection
of the future trend to ensure that the farmers are
able to trace and face the challenges of
negotiation with market players and ultimately get
full benefits.
Additional information from secondary sources
will be collected and reflected if available.
However, based on the market scenario given
in introduction part of each value chain activity
and field survey challenges for small and
marginal famers are already included under
each product value chain analysis.
Feedback from World Bank
Observations Response
The Unit costs/investment required for each
livelihood activity studied is to be put in a tabular
form starting from the household/SHG/cluster
level, so that it is clear what is the allocation for
investments from various funds within the project
The details will be given in tabular form in the
executive summary also.
For each activity in each state identify one agency
clearly who can be the overall resource/ sector
support agency for contracting.
Potential partners already mentioned in tabular
form under the section on value chain will be
properly highlighted in other sections of the
report.
Feedback from stakeholders’ consultation workshop
Role of women, climate proofing, pestilence and
diseases and trade-offs need to be included in the
report.
The report will add specific information under
the livelihoods section for addressing the issues
identified.
Potential for promoting the homestead garden
under agriculture as a major chunk of the produce
is sold through roadside counters near the
villages should be addressed.
The existing write-up on agriculture will be
suitably modified to address the potential of
homestead garden.
Clarifications on product selection especially
addressing exclusion of NTFPs and those of low
volume but high value nature need to come in the
report.
The product selection process will be expanded
with better detailing for building more clarity
and will also mention reasons for exclusion of
certain products.
Seed selection through high yield germplasm
from among the local strains of maize, soybean
and potato need to be looked into.
The recommendation will be added to the
recommendations section.
Trading on selected products should be promoted
in the local markets before linking them with high
order markets like Dimapur or Mokokchung.
The suggestion already exists in the report and
will be reworked to bring out more clarity.
Livelihood based Agri Business and Market Study in Nagaland
7 MART, Noida
Annexure–1: Scan copy of attendance sheet of stakeholders’ consultation workshop
Livelihood based Agri Business and Market Study in Nagaland
8 MART, Noida
Annexure–2: Copy of slides presented in the stakeholders’ consultation workshop
Livelihood Based Agri-Business and Market Studies
North East Rural Livelihood Project
NagalandFebruary 2011
MARTA-32, 1st Floor, Sector 17, Noida - 201301Tel: 0120-2512140, Fax: 0120-4273995www.martrural.com
Livelihood based Agri-Business and Market studyAssess economic opportunities in farm, off-farm and non-farm sectors Understand existing infrastructure, resources ,
support services, major occupations, production systems, technology, policy environment and potential for growth
Conduct market assessment and value chain analysis for potential livelihood activities
Suggest viable income enhancement strategies for potential farm, off-farm and non-farm sectors
Suggest business plans for appropriate livelihood interventions for potential activities
Livelihood based Agri Business and Market Study in Nagaland
9 MART, Noida
Approach of the studyActivities Key Steps Outputs
Review of project literature and
reports
Study livelihoods initiatives/project
such as DONER, NERCRMP in north
east states.
Secondary reports and website
Draft study design and plan
Step 1
Pre study
preparation
Develop better understanding of the
study and project states
Draft study design and plan
State wise meeting with state
nodal officer and stakeholders from
line departments and resource
agencies
To understand NERLP objectives
and process, and key stakeholders
in the region
Generate list of livelihood activities
Share study approach and
methodology
Share outline of draft report
Step 2
Initiation
Meeting at
state level
Develop better understanding
keeping project objectives in mind
List out key stakeholders for meeting
during field visit
Feedback on constraints and
opportunities in the state
Finalize approach and methodology
Finalize study villages based on
availability of key products/services
Finalize field visit plan
State wise data information
collection, compilation and analysis
of initiation meetings
Step 3
Initiation Report
State wise initiation report. It contains:
Existing livelihood profile and issues
SWOT analysis of the region
Overall approach and methodology
List of villages to be visited
List of key stakeholders shortlisted
Field visit plan
Discussion guides
10-12 potential list of products for
value chain analysis
Interaction with key stakeholders
from line departments such as
agriculture, horticulture, animal
husbandry, resource agencies, and
key market players
Analysis of secondary reports and
market analysis
Step 4
Fieldwork -1
(Interactions
with key
stakeholders)
Shortlist 4-5 products/commodities/
services per state for undertaking
value chain analysis
List of stakeholders/VC players and
products/commodities/ services
villages finalized for Field Work-2
Finalized discussion guides for
Fieldwork-1
Finalize study design
Finalize field visit plans
Finalize field teams
Undertake field visit
Finalize list of stakeholders to be
met
Step 5
Fieldwork -2
(Interactions in
villages and
markets)
Fieldwork involves
Livelihood survey in villages and
market and meeting with enablers
Value chain analysis of 4-5
products/commodities/services and
meeting with value chain players
Livelihood based Agri Business and Market Study in Nagaland
10 MART, Noida
Data compilation and analysis
Prepare draft strategies Step 6
Draft Report
Draft report as per objectives listed
out earlier
Share draft report though power
point presentation to World Bank,
DoNER staff and other stakeholders
as suggested by the project
Step 7
Stakeholders
consultation
workshop to
share Draft
Report
Agreed feedback of stakeholders on
the draft report
Content for final report finalized
Stakeholders consultation workshop
report
Additional data analysis and
information collection from
secondary sources
Feedback incorporated from
stakeholders consultation workshop
report
Step 8
Final Report
Final report as per study objectives
defined earlier
Key Informants Place
Villagers (Farmers, SHG Members,
Youth, Church etc.)11 villages in 2 districts
Secretariat & Directorate Officials Kohima & Dist. HQ
Govt. Line Dept. Officials Dimapur, Mokokchung &
Dist. HQ
Support Institutions (NABARD, Banks,
Cooperatives, KVKs, ATMA etc.)Dimapur, Mokokchung
NGOs Kohima, Tuensang, Jalukie
Processors, Traders, Transporters etc.Dimapur, Mokokchung,
Peren, Tuensang, Jalukie
Other Development projects (NEPED) Dimapur
Key Stakeholders consulted
Livelihood based Agri Business and Market Study in Nagaland
11 MART, Noida
District Block Villages
PerenPeren, Jalukie &
Athibung
Mdunglwa, Peletkie, Old
Puilwa, Old Jalukie Lower,
Mhainamtse, Saijang
Tuensang
Sangsangyu,
Longkhim, Chessore
& Noklak
Hakchang, Sipongsang,
Angangba, Chessore, Tsuwao
Study villages
Livelihood Profile
Findings
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12 MART, Noida
• Predominantly rain-fed agriculture• Cultivation activities mostly in kitchen garden and Jhum land• Farming done individually; cluster approach adopted under jhum• Jhum cycle: 9 years in Tuensang & 15 years in Peren• Handheld equipment used mechanisation not viable• Inputs and outputs not calculated in economic terms • Agri quantities not expressed against land measurement units• Voiced need for Irrigation and fencing• Post harvest processing at village level are few• Low exposure to cash crop leading to low purchasing power• Krishi Vigyan Kendras functioning since last 2-3 years only• Varied agro-climatic situation so cultivation seasons vary widely• Jalukie only region with large cultivable plain land
Agriculture
PIGGERY• Pigs reared are of mixed breed and pure breeds are very rare• Villagers buy piglets locally• Piggery is labour & resource intensive • Households can afford to rear 1-2 pigs only.• Pigs slaughtered by households for self-consumption• Sale rare and take place only to meet financial exigenciesPOULTRY• No broiler poultry rearing facility in the study villages• Poultry is incidental livelihood not planned economic activity• Poor growth rate of local birds• Sale of poultry is not through any standard measureCATTLE• Cattle rearing is rare and animals are allowed to roam freely• Cattle reared mostly for meat • Slaughtered mostly during festivals and special occasions
Animal Husbandry
Livelihood based Agri Business and Market Study in Nagaland
13 MART, Noida
Non-Timber Forest Produce
• Depend on forests to meet day-to-day requirements• Prominent source for food, shelter, water, fuel, fodder, and
medicines• Year-round availability of NTFPs• Forest produce are mostly gathered for self-consumption• Source of cash for rural households• Exclusive sale of NTFPs not undertaken• Fauna (crabs, fish, small animals) also part of saleable items• NTFPs often priced at a premium and is beyond reach of local
buyers• No processing or value addition done• Market outside Nagaland scarce as many items not considered
for use
• Naga households display high levels of self-sufficiency• Members take care of multifarious activities requiring diverse
skills. • People have skills covering, cultivation, hunting, cooking,
knitting, carpentry, basket weaving, etc. • Skills are traditional in nature and reflect the Naga heritage• Skills seldom put to business use and earn livelihoods• Disconnect with larger market outside Nagaland ; few
opportunities for interaction • Artisans work with traditional machineries so productivity is lowExample
— Most women know art of knitting and weaving — No exposure to advanced looms— Proper support infrastructure is lacking
• Acquired skills like driving, electrician, mason, plumber etc. low
Skills
Livelihood based Agri Business and Market Study in Nagaland
14 MART, Noida
Value Chain Analysis
Findings & Suggestions
Task performed Key Steps Shortlisted activities
Review of regional implementation
plan provided by World Bank
Study secondary reports and concerned websites
Step 1
Literature
review
Vocational training,
Soybean, Backyard Poultry,
Ginger, Turmeric, Paddy,
Pineapple, Large
Cardamom, Ari Silk, Chilli
Meeting with state nodal officer
Meeting with APC, Commissioners
and department officers at Kohima
Meeting with govt. officials, bankers,
NGOs, villagers and SHGs at
Dimapur, Peren and Tuensang
Village visits in both districts
Review of secondary reports
Step 2
Stakeholder
consultation in
Nagaland
Piggery, Maize, Mithun,
Potato, Kholar, Soybean,
Backyard, Poultry, Ginger,
Turmeric, Paddy,
Pineapple, Large
Cardamom, Squash, Yam,
Ari Silk, Chilli
Meeting with World Bank staff and
Project Director, NERLP at New Delhi
Analysis of secondary reports
Step 3
Consultation
with PD,
NERLP and
World Bank
Potato cultivation
Maize cultivation
Soybean Cultivation
Pig rearing
Backyard Poultry
Selection of Activities
Livelihood based Agri Business and Market Study in Nagaland
15 MART, Noida
ProduceActivity Suggested
Size of activity suggested
Unit of activity Capital required (Rs)
1st Year RoI (%)
Maize Popularising extensive maize cultivation using improved agriculture practices
1 acre 5,130 138
Potato Popularising extensive potatocultivation using improvedagriculture practices
0.5 acre 17,656 125
Soybean Popularising extensive soybeancultivation using improvedagriculture
1 acre 8,340 105
Pig Rearing Pig for selling pigletsand fattened pigs for pork
2 Sows and 6fatteners
1,24,992 30
BackyardPoultry
Rearing of poultry birds andselling of birds and eggs
20 birds 5,936 14
Maize Cultivation
Value chain map
Livelihood based Agri Business and Market Study in Nagaland
16 MART, Noida
Potato Cultivation
Value chain map
Soybean Cultivation
Value chain map
Livelihood based Agri Business and Market Study in Nagaland
17 MART, Noida
Piggery
Value chain map
Constraints-Solution MatrixFactor Constraints faced by small
farmers
Critical intervention points
Input
sourcing
Seeds available with the
farmers are of indigenous
variety with low yield and
affects productivity.
Fertilizers are not used and
knowhow of application is not
available to the farmers.
The supply of improved potato
and fertilisers by the state
government is restricted to
few pockets in Peren and
Tuensang.
Identify suitable improved
varieties of seeds and
fertiliser through local
agriculture research stations
Identify suppliers of the
seeds and fertilisers and
create linkages
Organise farmers groups or
SHGs to procure inputs
collectively from suppliers
Train farmers in improved
agriculture practices for
proper utilisation of the
inputs.
Livelihood based Agri Business and Market Study in Nagaland
18 MART, Noida
Factor Constraints faced by small
farmers
Critical intervention points
Productio
n
practices
and
technolog
y used
Farmers don’t invest in land
development as the ownership
rights are not explicitly spelt.
Traditional practices are still
being followed as extension
activities achieved the desired
momentum and reach.
Youths don’t look up to
agriculture as a viable
economic activity
Arrange farmers’ meets in
association with the
agriculture scientists in the
state.
Discuss land ownership and
land development issues
with the village councils and
village development boards
Identify proper seed
varieties suitable to local
conditions
Constraints-Solution Matrix
Factor Constraints faced by small
farmers
Critical intervention points
Access to
finance
Agriculture financing is largely
restricted to only a few
locations like Dimapur, Jalukie,
Phek and Mokokchung. Both
Peren and Tuensang have poor
bank coverage.
Though SHGs are present in
many villages agriculture
financing is not a priority.
Further, the interest rate
charged is 2% per month
which is high.
Build capacities of the SHGs
for lending to farmers
through sensitisation and
capital infusion
Form common interest
groups of farmers for
linkages with financial
institutions like banks and
state government
corporations.
Constraints-Solution Matrix
Livelihood based Agri Business and Market Study in Nagaland
19 MART, Noida
Factor Constraints faced by small
farmers
Critical intervention points
Market
access
Farmers sell their produce
mostly through retail.
The sale volume is low hence
incentive to carry the produce
to higher markets is not
present
Collectivise the produce at
the village level through
farmer groups or SHGs and
sell it in the larger towns for
better price realisation and
lower transportation costs.
Govt.
policies
and
external
ecosyste
m
Disruption in social life due to
insurgent activities and
charging of multiple taxes by
these groups is a major
bottleneck.
Inter-tribe quarrels also lead
to disruption in economic
activities including agriculture.
Play an advocacy role at the
state level involving all the
tribal Hohos and state
machinery for overcoming
these bottlenecks
Constraints-Solution Matrix
Key steps Activities to be performed by project
Phase I – Pre-launch activities (Preparedness at the community level)
Cluster
selection
Identify farmers in villages based on cluster approach for
initiating improved potato cultivation
Identify specific locations within the project area based on the
agro-ecological parameters in consultation with agriculture
research stations
Social
mobilization
and
institution
building
Generate interest within the community by share the benefits
of undertaking intensive cultivation through improved practices.
Develop farmers’ groups to work like a unit
Larger number of farmers is to be integrated in the farmers’
group based on performance of the early adopters through
demonstration effect.
Initiate participatory discussion to arrive at consensus on roles
and responsibilities of members and frame rules for the group.
Develop farmers’ association by federating the groups
Implementation plan
Livelihood based Agri Business and Market Study in Nagaland
20 MART, Noida
Key steps Activities to be performed by project
Preparation
of business
plan
Prepare a business plan for potato cultivation in consultation
with the farmers, technical experts and financers. The plan
should detail economics of the activity, input sourcing, market
linkages, technology and production practices. Further, scope
for convergence with supportive schemes from government and
other agencies should be scouted.
Capacity
building
Identify agencies (government and private) and local best
practitioners for need-based training at the community level.
Training on improved practices best on the method of adoption
best practices is to be imparted to the cultivators.
Leadership training is to be arranged for members and leaders
Business and marketing training (costing, pricing, accounting,
sales and marketing etc.) needs to be organised for the
members. The focus should be on participatory mode of
content delivery.
Implementation plan
Key steps Activities to be performed by project
Phase II - Launching of the activity
Backward
linkages
Guide farmers to procure inputs collectively
Enlist inputs suppliers to ensure quality and timely availability
Systematize management of technical training for farmers
Establish finance support for potato cultivation
Production Guide and handhold farmers to implement best practices
Develop clarity of roles for group members
Set quality standards and standard practice protocol at
production level to achieve efficiency, higher productivity and
lower costs
Develop MIS for tracking production process and quality control
Market
access
Identify markets and create list of traders with contact details.
Encourage farmers to do simple value addition such as sorting
and grading to realise better prices.
Handhold the farmers in collectivisation and marketing
Implementation plan
Livelihood based Agri Business and Market Study in Nagaland
21 MART, Noida
Key steps Activities to be performed by project
Phase III – Up-scaling
Monitoring
and
evaluation
Set up regular follow up and monitoring system to evaluate
performance of farmer groups.
Identify gaps and suggest corrective actions
Assist farmers to better access benefits of local extension
activities
Strengthenin
g Institution
Facilitate farmers’ group and association to upscale and sustain
the initiative
Invest in regular capacity development of the group and
association
Create village level cadres to extend technical and marketing
inputs to community at village level.
Provide handholding and technical support to farmers’
association
Implementation plan
Thank you