literacy foundation - annual report 2010-2011

L i t e r a c y F o u n d a t i o n / A n n u a l R e p o r t 2 0 1 0 - 2 0 1 1

THE causE IN FIGuREs

To ensure that everyone—adults and children—has access to reading and writing, essential tools for personal and collective growth. The focus of our actions: people. Our territory: the whole of Quebec.

awareness: raising consciousness Referral: helping individuals one-on-one Organization support: supporting, innovating, relaying Prevention: growing up with a book in their hands Fundraising: involving all stakeholders

Visible in society through public awareness, recruitment and prevention campaigns. Present for illiterate individuals or those with low reading and writing proficiency, their children, organizations and the general public. close to the people it helps and accompanies one-on-one in offering its services. Innovative in its approaches, the timeliness of its services, and its ability to launch projects to meet people on their own ground: at work, at home, in organizations and in the community.

49% of Quebecers aged 16–65 stand on the bottom two rungs of the reading proficiency ladder:1

800,000 are illiterate 1,700,000 have low reading proficiency 2,500,000 in all, of whom 45% currently have jobs

For the past 20 years, 25% of young people have dropped out of school each year before receiving their first (high school) diploma.

1 Developing Our Literacy Skills: Meeting the Challenge of the Future, International Adult Literacy and Skills Survey [IALSS]—Quebec Report, 2003, Quebec City, May 2006.

MIssIONMaNdaTEs

ValuEs

ANNUAL REPORT 2010-2011 fondationalphabetisation.org/en 1

A spokesperson with conviction

“More than ever, I’m

convinced this cause

is Quebec’s greatest

challenge, now and in

the future.”

“My name’s Marie. I’m a hard worker, and they want to give me a promotion. But I have a secret: I don’t know how to read or write. I’ve thought of leaving my job. Can you help me?”

“My name’s Donald. I’m really bad at French. I want to do better, to have less trouble reading and writing. Where can I go?”

“Hello, my name’s Nathalie. I left school a long time ago. I have three children. The two eldest are starting school, and I want to be able to help them. What can I do?”

It’s for all the Maries, Donalds and Nathalies that the Literacy Foundation exists. The chance to dial a phone number where you’re sure to find a helping hand and an attentive ear makes a huge difference in these adults’ life paths. For every 100 calls made to the Info-Alpha line, 80 people will take the steps suggested, and a few months later 50 will be registered in training.2 Each call allows us to provide tangible assistance to these individuals struggling with very real difficulties in their daily lives.

Our challenge is to ensure that the greatest possible number are aware of this help and these resources. The mandate to raise awareness and promote training is central to our mission. That’s why, year after year, we have to deploy diversified communication strategies so the bell rings on the line!

Our other issue is to bring society as a whole to an awareness of the problem of low reading proficiency. This difficult relationship with the written word is most often passed down from one generation to another. To reverse the trend, children have to be given access to books from a very early age so that books become objects representing pleasure, love and escape into magical worlds. Central to the act of learning, reading is vital for school retention. That is where The Gift of Reading comes in: this program raises public awareness of this problem and enables the general public to perform an act so that children from underprivileged neighbourhoods can receive a brand new book, often for the first time! This program introduces books into the heart of families, awakening them as to the importance of reading at home, as part of everyday life.

That is what we are for, and what drives us. To report on it, here is the Literacy Foundation’s 21st annual report.

Jean-Pierre Rathé Chairman of the Board of Directors

Maryse Perreault Chief Executive Officer

Marie-France Bazzo continues her involvement

with the Foundation.

© M

artin

e D

ouce

t

© T

élé-

Qué

bec Words of hope

2 Path taken by potential learners following a call to the Info Alpha and Adult Learnline referral lines, Literacy Foundation, April 2009.

2 ANNUAL REPORT 2010-2011 fondationalphabetisation.org/en

On September 8, 2010, the Literacy Foundation marked its 20th anniversary by organizing its first Des mots d’espoir (Words of hope) cocktail benefit at Club Soda.

On the menu for this “guaranteed no-speech” evening were an abundance of tasty finger foods, good wine, a grand prize draw, a variety of astonishing short performances and, above all, a chance to raise awareness: too many adults have low reading proficiency. In the interest of all Quebecers, we are collectively responsible for helping weak readers achieve their full potential.

• Hosted by Marie-France Bazzo, Foundation spokesperson • Some 400 people attended this evening • Many performers came and contributed to this cause: Claudine Mercier, Martin Petit, Andrea Lindsay, Florence K, Caïman Fu, Sylvie Paquette, the Eduardo Pipman Jazz Trio and Pascal Gauthier • A draw was held for 10 grand prizes worth a total of $8,000.

Many thanks to our sponsors: Mouvement Desjardins, Loto-Québec, Caisse de dépôt et placement, Vincent Lafleur Traiteur, Charton-Hobbs, Transcontinental and Groupe Archambault.

Words of hope cocktail benefit for the 20th anniversary $70,000 raised for the literacy cause

FOuNdaTION ENds ITs 20TH yEaRRaising consciousness

• Convincing the general public and decision-makers • Reaching illiterate individuals or those with little education, and any adult seeking training • Promoting Literacy Foundation programs and activities.

Awareness

3

FOuNdaTION ENds ITs 20TH yEaRThis vibrant, festive event on the theme of words was a real success, boasting a

full house and raising close to $70,000.

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Bursaries

Launched in April 2011, the I Don’t Give Up, I’m a Winner! bursaries were set up in conjunction with the Desjardins Foundation to underscore the perseverance and outstanding work of adults who have gone back to school to take basic training or complete literacy training.

Two $1,000 bursaries will be awarded to adults who have shown perseverance in successfully completing literacy or basic training over the past year. Recipients will be announced at the 2011 cocktail benefit.

$2,000 donation from desjardins FoundationI don’t Give up, I’m a Winner! bursaries


9 À la une! electronic newsletters.

3,201 subscribers to the Foundation’s monthly electronic newsletter, À la une!

More than 1,000 new readers!

38,122 unique visitors to the Web site in 2010-2011, up 5.58% from 2009-2010.

3,720 radio broadcasts of the Prince public interest message from the Gift of Reading program donated by 42 radio stations. Value of free services: $91,548.

32.9% of calls to Info-Alpha generated by Foundation activities and its presence in the media.

21.5% of callers to Info-Alpha mentioned the Foundation’s Web site as their referral source.

Figures . . . and resultsThe Foundation was there

Speech by Foundation CEO, Maryse Perreault, to the annual conference of the Association québécoise des professeurs de français, in Saint-Hyacinthe.

Talk by Maryse Perreault and Marie Turgeon on the Gift of Reading program to Social Work students at Cégep de Saint-Jérôme, in conjunction with the College’s COOP.

With a view to raising students’ awareness of the pleasures of reading and writing, the Founda-tion accompanied rap poet David Goudreault to La Voie high school, where David led a workshop attended by Sec. 3 students with writing difficulties.

Foundation CEO, Maryse Perreault collaborated on an article on the urgent need to fight illiteracy, appearing in L’état du Québec 2011.

Special report on literacy training in Le Devoir, September 4 and 5, 2010

Interviews with Maryse Perreault: “Low reading proficiency is hard to reconcile with a knowledge economy”; and “Catch-up needed.”

Two advertisements on the theme of the motsdepot campaign:

• 51 % des Québécois peuvent offrir un mot pour aider les 49 % qui n’en ont pas (51% of Quebecers can give a word to help the 49% who have none);

• Tickets for sale: an invitation to attend the Words of hope benefit cocktail for the Foundation’s 20th anniversary.

13 committed media partners.

$356,989 given in free media coverage for promotion of The Gift of Reading.

590 Facebook fans follow the latest news on the Foundation and the literacy cause in real time.

875 Twitter subscribers As a complement to its Facebook page, the Literacy Foundation makes itself felt on Twitter. In less than a year, the Foundation has generated a lot of tweets!

4 videos were uploaded to YouTube. The Foundation launched its YouTube channel in late October 2010, to showcase its video productions: Info-Alpha publicity, and interviews with Guy Jodoin and Frédéric Fortin presented at the 2010 cocktail evening.

218 inserts placed in regional weeklies.

63 articles, mentions or interviews (TV, radio, Web).


Helping90,000 people helped

Helping individuals one-on-one

2,038 calls in 2010-2011An average of 16 minutes per call A Literacy Foundation initiative

A province-wide, toll-free, confidential telephone accompaniment and referral service for basic training. Specialized operators provide listening, assistance and referrals to illiterate individuals and anyone seeking access to basic training in reading and writing.

The Info-Alpha line guides users to the appropriate literacy resources in each of Quebec’s administrative regions as well as offering telephone accompaniment known as the limousine service.

The specialized operators: answer calls; update information each year on some 600 training resources; make follow-up calls to callers who want them to, getting back in touch with them within the year.

Free, bilingual and confidential, the Info-Alpha line and the Adult Learnline are unique in Quebec. Operators take calls from adults, one-on-one, and guide them to the most appropriate resources, in all regions of Quebec. The Literacy Foundation’s Referral Department is a one-of-a-kind collector of statistical and qualitative data on adults returning to training.

P A r t n e r: Q u e b e c M i n i s t r y o f e d u c A t i o n , r e c r e A t i o n A n d s P o r t s ( M e L s )

16-23 4%

24-40 25%

56-65 10%

Age66+ 5%

41-55 24%

Multiplying agents 30%

MELS promotional campaigns 24%

Foundation awareness campaigns 33%

Source of calls

Proportion of calls

Men 36%

Women 64% Language3

French 75%English 7%Other 16%N/A* 2%

Figures and results

Other 13%

N/A* 32%

* Information not available3 Callers can be individuals calling on behalf of a relative or friend.


Helping90,000 people helped

3,811 calls in 2010-2011 An average of 19 minutes per call

A Quebec government initiative whose implementation was entrusted to the Literacy Foundation.

This is a toll-free, confidential telephone service that provides assistance and referrals to anyone wishing to complete training, from basic education to college- or university-level diplomas, in each of Quebec’s administrative regions.

Promoting literacy training and lifelong learning: an imperative

450 organizations received promotional material for the Ministry campaign, Knowing how to read, write and count lets you get more out of life! (Info-Alpha), and 30,512 families received this material as part of the distribution for The Gift of Reading.

796 organizations received promotional material for the Ministry campaign, Adult education and lifelong learning—Passport for life (Adult Learnline).

15 advocacy activities in various organizations.

P A r t n e r: Q u e b e c M i n i s t r y o f e d u c A t i o n , r e c r e A t i o n A n d s P o r t s ( M e L s )

16-23 8%

24-40 35%

56-65 3%

Age 66+ 0.6%

41-55 18%

Multiplying agents 64%

MELS/Foundation line promotional campaigns

17% Other 10%

Source of calls

Proportion of calls Men 57% Women 43%

Language French 82%English 9%Other 7%N/A* 2%

Figures and results

N/A* 35.4%

* Information not available

N/A* 9%

since 1990


Organization support

1.5 million sheets of paper

150 literacy organizations

10,000 adults in literacy training reached

Cascades renews its gift of paper for literacy for five years In October 2010, the Literacy Foundation and Cascades shipped

1.5 million sheets of paper to some 150 Quebec literacy organizations through the Cascades Papers for Literacy–Green Learning project, thus reaching close to 10,000 adults registered in literacy training.

Archambault encourages new readers by giving 2,000 books to literacy organization recipients under the Cascades Papers for Literacy project. For each book sold through its digital bookstore, Jelis.ca, Archambault gave the Foundation a paper book.

supporting, relaying, innovating

Nationex involved The Cascades Papers for Literacy program is also made possible

through the generous contribution of the Literacy Foundation’s official carrier, Nationex, which delivers the boxes of paper and books across the province.

Family Literacy Day

On January 27, 2011, 15 organizations marked Family Literacy Day with fun activities on the theme of reading as a family. The Foundation once again worked on this initiative with ABC Life Literacy Canada, distributing promotional material for the program. Also, information on the activities being held was posted on the Foundation’s Web site.

150 literacy organizations and Famille community organizations received promotional material.

Some 10,000 promotional tools were distributed.

15 activities were posted on the Foundation site.

Partners and collaborators

Info-Alpha and Adult Learnline, Ministère de l’Éducation, du Loisir et du Sport • Cascades Inc. • Mouvement Desjardins and Desjardins Foundation • Archambault and Jelis.ca • Nationex • ABC Life Literacy Canada

Serge Boutin, Sales Manager, Nationex;

Josée Bruneau, Marketing Manager,

Archambault; Marie-Josée Carrier,

Communications Advisor, Cascades; Maryse Perreault,

CEO, Literacy Foundation; Denis

Pascal, Senior Vice-President, Retail

Sales, Archambault; Annie Lemonde, Sales Supervisor, Nationex; and Mathieu Poulin, Head of Marketing,

Nationex.

© P

hoto

s So

phim

age

PreventionFor the past 12 years, the Gift of Reading project has aimed to raise the awareness of the general public as to the importance of reading for all children by taking a simple step: giving a brand new book to a child aged 0–12 living in neighbourhoods marked by poverty and low education.

160 bookstores 141 libraries 48 collection initiatives • Salon du livre de Montréal • Placedulivre.com 8 regional book fairs 44 partners

12th participation in Salon du livre de Montréal: Some 10,000 visitors greeted at our booths 56 volunteers 350 hours of volunteer work 28 publishers 2,714 books $1,237.09 donated 11 performing artists and other personalities read stories to visitors large and small.

“Anyone who has the privilege of knowing how to read and enjoying reading should make a point of sharing this precious gift with a child for whom, otherwise, reading will be inaccessible. Participating in The Gift of Reading is an act of good citizenship.”

WITH a BOOk IN THEIR HaNds

Marie Turgeon, actress and passionate spokesperson for the project for the past five years!

collection 2010: 30,512 children’s books collected across Quebec

GROWING uP


30,512brand new children’s books given to that

Highlights

2 special distribution activities with stories read by spokesperson, Marie Turgeon, were held in Montreal: • in the Montréal-Nord district at École Jean- Nicolet, with Grade 5 groups and their parents; • in Verdun at École Notre-Dame-des-Sept-Douleurs, with kinder-garten children and their parents.

From New year’s to springtimeAll books are sent back to the Foundation, where they are inspected, sorted, and classified by age group and region of origin. The books are thus prepared for forwarding to the children in May, with help from many organizations (schools, child care centres, Famille grassroots organizations, etc.). This period is also an opportunity to thank the partners who contribute to the project outreach and the donors who enable us to make a gift of numerous books.

255,000 since year 1

many children in May 2011 in all regions of Quebec

Once again, most of the parents reached by our invitation were delighted with the activity.

450 Quebec organizations participated in the distribution of brand new books, including:

85 child care centres

172 members of the Fédération québécoise des organismes communautaires Famille

158 schools, 11 of them English

35 other organizations operating in underprivi-leged neighbourhoods

ANNUAL REPORT 2010-2011 11

brand new children’s books given to that

Partners and Collaborators

Ministère de l’Éducation, du Loisir et du Sport – Direction de l’éducation des adultes et de l’action communautaire, Québec

Bleublancrouge, Montreal

Metropolitan Publications Inc.–Métro newspaper, Montreal

Partners and Collaborators

collection Initiatives

Platinum VisionaryHydro-Québec

Gold VisionariesMinistère de l’Éducation, du Loisir et du SportNationexBleublancrouge

Silver VisionariesSalon du livre de MontréalPostmedia-The Gazette – Raise-a-ReaderBombardier Aerospace Employees Charity FundNational Bank

Bronze Visionaries Dominique et compagnie Association québécoise des enseignantes et enseignants du primaireLaurentian BankCIBC

Media Partners

Platinum Media PartnersZoom MédiaHebdos Québec

Gold Media PartnersPop MédiaJournal MétroCORuSVOX

Silver Media PartnersMétromédia PlusThe GazetteLa PresseEnfants QuébecMamanpourlavie.com

Bronze Media PartnersLe Libraire

Media CollaboratorCBC French network

Collection Sites / BookstoresGroupe ArchambaultRenaud-BrayLibrairies indépendantes du QuébecAssociation des libraires du QuébecCoopscoIndigoChapters

Online Book PurchasesPlacedulivre.com

Collaborators Association des écrivains québécois pour la jeunesseAssociation nationale des éditeurs de livresAssociation québécoise des salons du livreCommunication-Jeunesseunion des écrivaines et écrivains québécois

Publishers and DistributorsDiffusion DimediaNathanImagineHachetteDominique et compagnieLes IntouchablesScholastiqueAlbin-MichelCRAMLa courte échelleGrolier

Special ThanksEmploi-QuébecGroupe ArchambaultGroupe Réal Caron LtéeNationexThe Gazette

Radio-Canada (CBC French network)

Other organizations: 36 in 8 regions of Quebec

Individuals: 8 in 4 regions of Quebec

Filling out the postcard.


$293,247ToTal Raised:

Involving all stakeholders FundraisingOur fundraising campaigns and activities are used to mobilize individuals and organizations to provide tangible support for the Literacy Foundation and its services for adults and children.

individuals2 direct mail campaigns: • The Gift of Reading: November 2010 • Literacy Foundation: April 2011

Total : 50,112 envelopes mailed

Average donation: $54

organizations, companies, foundationsOrganizations, companies and foundations are canvassed during the annual campaign, which runs year-round.

Major donorsFédération autonome de l’enseignement (FAE)

Hebrew Foundation School

Langevin et Turcotte

Metropolitan Publications Inc.

Sœurs de Miséricorde

Pratt & Whitney Canada

Les veillées d’Amélie In May 2011, author-composer-performing artist Amélie Veille launched Les veillées d’Amélie, a songwriter cabaret in aid of the Literacy Foundation. These events were held once a month at O Patro Vys, in Montreal.

Raymond Chabot Grant Thornton A Christmas card initiative raised $2,081.15 in donations for the Foundation, and the idea is to be repeated in December 2011.

Max la loupe enquête – Stéphane Bourget Author Stéphane Bourget has undertaken to pay all his royalties for the fourth volume of his Max la loupe enquête series to the Literacy Foundation. The book hit the stores in June 2011.

Inspiring initiatives Book of games from

Éditions Goélette Les Éditions Goélette and the Literacy Foundation have joined forces for the launch of a book of games for children aged 6 and over. For each copy sold, $0.75 will be given to the Literacy Foundation to encourage young people to stay in school and to prevent illiteracy in neighbour-hoods hit by poverty and low education. Some 3,000 copies of “365 jeux pour les enfants – ABC un jeu chaque jour” (365 games for children – ABC a game a day) went on sale on April 21, 2011.

Marie Turgeon appears on show for Foundation The Gift of Reading spokesper-son appeared on TV5’s À table! cooking game show. Following her victory, Zone3 made an $800 donation to the Foundation.

Small bookstore makes large donation Les Trésors du Futur bookstore in Belœil has made a generous $1,200 donation to the Literacy Foundation. This contribution will help encourage students both large and small as they learn to read and write.


Students in UQAM Education Faculty raise $2,300 for Foundation The uQAM Education Faculty student association showed great generosity in handing over all the profits from its annual show–$2,300–to the Literacy Foundation.

Petit Séminaire de Québec donates more than $500 to Foundation This teaching institution in Quebec City chose to hand over part of the profits from its tribute-to-the-French-language cabaret to the Literacy Foun-dation: $565 was generously given.

Elementary school launches book in aid of Foundation But where’s happiness hiding? That was the question asked by pupils from École Jean-XXIII elementary school in Ange-Gardien, Montérégie, as they wrote their very first book. For each copy sold of Où se cache le bonheur?—available exclusively at Archambault—$1 will go to the Literacy Foundation.

Friends membership dues: belonging to a network of individuals and organizations aware of the cause.

Raise-a-Reader

This Canada-wide annual fundraising initiative from Postmedia is run in Montreal by daily newspaper, The Gazette. This year $5,000 was raised for the Literacy Foundation’s Gift of Reading program

Bin me!

In February 2007, the Métro daily newspaper launched Bac moi! (Bin me!), a new recycling aware-ness campaign aimed at its readers. The campaign involved installing 220 recycling bins in the Montreal metro. Through this program, 750 tonnes of paper are recycled each year—the equivalent of 12,750 trees. Since 2005, the Literacy Foundation has received part of the profit generated by the recycling campaign run by the Métro newspaper. This financial contribution helps the Foundation reach a larger number of illiterate young adults and help them through the Info-Alpha line. In 2011, $4,224 was generously given to the Foundation.

$293,247 211 Friends of the Foundation

Fundraising activities


Balance sheetAs at June 30, 2011

2011 2010 $ $

ASSETS Short-termAccounts receivable 61,207 135,839Prepaid expenses 16,545 57,364

77,752 193,203

Fixed assets 11,048 14,880Intangible assets 24,305 43,098 113,105 251,181

NET LIABILITIES AND ASSETSLIABILITIES

Short-termBank overdraft 2,100 67,982Accounts payable and accrued liability 61,660 57,303Deferred revenue 78,050 82,100 141,810 207,385 ASSETSNet assetsAllocated 10,000 10,000unallocated (38,705) 33,796 (28,705) 43,796 113,105 251,181

For the Board of Directors

Jean-Pierre Rathé Chairman of the Board of Directors

Maryse Perreault Chief Executive Officer

FINaNcEs


For the fiscal year ending June 30, 2011

2011 2010 $ $

RevenueGrants 608,381 714,555

DonationsDonations-Fundraising campaign 199,500 188,500Gifts in kind 415,440 785,696Donations–Other 113,028 122,799 727,968 1,096,995

OtherActivities and sales 51,550 –Sponsorships 50,000 75,000Membership fees 9,826 7,101Miscellaneous 387 10,048 111,763 92,149TOTAL REVENuE 1,448,112 1,903,699

Operating expensesSalaries and fringe benefits 520,660 647,521Promotion and advertising 486,581 914,557Project costs 377,709 410,254Administration expenses 83,873 83,941Activities and sales 29,164 –Amortization of intangible assets 18,793 16,390Amortization of tangible assets 3,833 4,863 1,520,613 2,077,526SHORTFALL OF REVENUE OVER EXPENDITURES (72,501) (173,827)

For a copy of the full financial report, call the Foundation at 514-289-1178, ext. 239.

Results

Ann

ual c

ampa

igns

Gift

s in

kin

d

Spon

sors

hips

Gra

nts

29%

28%

3%

40%

Funding sources

Refe

rral

and

or

gani

zatio

n su

ppor

t

Prev

entio

n

Aw

aren

ess

Adm

inis

trat

ion

33%

20%

37%

10%

Breakdown of donations and grants

2010-2013

Major giving is

aimed at ensuring

the Literacy

Foundation’s

success, growth,

outreach and

sustainability

by developing

new relationships

and partnerships.

Gifts in kind

Year after year, the Literacy Foundation enjoys the support of numerous companies and organizations in the form of goods and services. These come from the publishing and media sectors, which thus contribute to enhancing the Foundation’s outreach and the scope of its activities. Whether they take the form of air time for public service messages in the electronic media, free space in the print media or gifts of books to meet part of the needs for certain regions or age groups, gifts in kind represent companies’ real participation in the fulfilment of our goals.

Figures . . . and resultsFor 2010-2011, these contributions amounted to

$415,440

special thanks

Alban D’Amours

Langevin et Turcotte

Jean-Robert Nolet

Lynn Perkins

Amélie Marcotte-Losier, event organization

Hélène Tremblay, HTCommunications

Lise St-Arnaud

Claude Gagnon

Danielle Poiré, Musée de la civilisation, Quebec City

Manon Ouimet

Ana-Marija Senta

Marc-Noël Ouellette

Gestion Carole Aubé

Pascale Bergeron, Hebdos Québec

Évelyne Verrier, Lavery SENCRL

Hélène McNicoll, Supremex

Transcontinental

$199,500 for 2010-2011

in all$549,500

Major giving


dONaTIONs

Major donors

Platinum visionaryMouvement Desjardins

Gold visionariesPower Corporation

Silver visionariesCascades Inc.National Bank Financial GroupCIBCBMO Financial GroupLaurentian Bank

Bronze visionariesBombardier Aerospace Employees Charity FundSolidarity Fund QFLMcCain FoundationLa Capitale Financial GroupConfédération des syndicats nationaux (CSN)Centrale des syndicats du Québec (CSQ)Sœurs de Saint Joseph, Financial Aid CommitteeSœurs de la Congrégation de Notre-DameSœurs de Sainte-CroixBirks Family FoundationF. K. Morrow Foundation

TeamMaryse Perreault Chief Executive Officer

Diane Mockle Assistant Director

Marie-Claude Clermont Director of Communications

Isabelle Godefroy Kristel Tremblay Co-ordinator, Referral and Organization Support Department

Nicole Lavallée Monitoring The Gift Of Reading

Fundraising Véronique Poirier-Grenier Susan Higgins

Awareness Danielle Roy Marianne Roberge Samuel Dion Élise Prioleau

Referral Étienne Bourdy Valérie Drouin Kristel Tremblay Louis-Philippe Lafleur Slimane Saidj

Prevention Julien Des Roches Claude Reigner Galina Petrova

Graphic design Langevin et Turcotte

Translation David Llewellyn

Board of directors

Chairman Jean-Pierre Rathé Les consultants J/C/P/R Inc.

Deputy Chairman Nancy Leggett-Bachand Fondation Mise sur toi

Outgoing Chair Denis Bellemare Bombardier Aerospace

Secretary General and Treasurer Maryse Perreault Literacy Foundation

Renée-Lise Trudel Borden Ladner Gervais

Robert Jacques Grande Fête du livre de Shawinigan

Florence Junca-Adenot uQAM

Sophie D’Amours université Laval

André Bernier Catalyst Paper

Michel Régis Agence métropolitaine de transport

Daniel Ménard TELuS

$199,500Charitable registration No.: 13091 5713 RR0001 © Literacy Foundation, 2011 ISSN : 1916-2138 Legal deposit – Bibliothèque et Archives nationales du Québec, 2011 Legal deposit – Library and Archives Canada, 2011

This publication was produced with support from:

5420 Saint-Laurent Blvd. Suite 200Montreal, Quebec H2T 1S1

Telephone: 514-289-1178Info-Alpha line: 1-800-361-9142Adult Learnline: 1-888-488-3888Fax: 514-289-9286don@fondationalphabetisation.orgfondationalphabetisation.org/en

Printed with vegetable-based ink on 100% post-consumer recycled paper made in Quebec and de-inked without chlorine.

P O S I T I O N

dONaTIONs Thankyou!

Reading is a code, and the letter “A” is the gateway to the alphabet. Literacy training becomes the key that opens the door to learning. At this point, the lock symbol takes on all its meaning. In addition, the hole in the lock represents a human silhouette placed in the centre of the letter “A”. This human silhouette is the adult whom we wish to help.

literacy foundation - annual report 2010-2011

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