listening to the conversation: employer brands and the social media

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Listening to the conversation Paul Harrison, Carve Consulting CarveConsulting.com Employer brands: the opportunities and threats of the social media

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The risks and opportunities of the social meda to employer brands. Paul Harrison, Managing Partner of Carve Consulting, presents at ONREC Game changing recruitment technology conference, Chicago.

TRANSCRIPT

Page 1: Listening to the Conversation: Employer Brands and the Social Media

Listening to the conversation

Paul Harrison, Carve Consulting CarveConsulting.com

Employer brands: the opportunities and threats of the social media

Page 2: Listening to the Conversation: Employer Brands and the Social Media

“BS Bingo”

GENERATIONY BLOGOSPHERE NAKED

CONVERSATIONS

WIKI MILLENIALS FLAT WORLD

CLUETRAIN MANIFESTO

ENGAGEMENT DIALOGUE

Page 3: Listening to the Conversation: Employer Brands and the Social Media

What are we talking about?

•Blogs •Social Networks •Business Networks•Micro-blogs, Social bookmarks•Wikis, other participatory / user-

generated media

Page 4: Listening to the Conversation: Employer Brands and the Social Media

Why wouldn’t my organisation actively participate in the social media? a) No one reads blogs anywayb) I get enough applications, thanks very

much c) Facebook is blocked to our employees.

What would be the point? d) I don’t want my recruitment ads

appearing on some neo-fascist blogs. e) I haven’t got the budget or the timef) All of the above reasons, plus another 100

there isn’t space to list?

Page 5: Listening to the Conversation: Employer Brands and the Social Media

Why must my organisation actively participate in the social media?

You’re already involved.

Page 6: Listening to the Conversation: Employer Brands and the Social Media

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Why is this stuff important?

Page 15: Listening to the Conversation: Employer Brands and the Social Media

Why is this stuff important?

•Your target audience is listening •The external perception of your

organisation •Internal morale•Damage to your digital DNA

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Why is this stuff important?

•Your target audience is listening •The external perception of your

organisation •Internal morale•Damage to your digital DNA•It’s the future

Page 22: Listening to the Conversation: Employer Brands and the Social Media

What are some of the opportunities for my brand?–Create opportunities for the market to

interact with your organisation ..–Engage potential candidates in dialogue..– Identify and nurture influencers and

advocates ..–Build external talent communities..– Identify small problems ..–Listen and act to your existing employees.. –Use targeted social media advertising..–Benefit from positive PR..–Use social media to improve SEO rankings..–Act globally ..

Page 23: Listening to the Conversation: Employer Brands and the Social Media

Start listening.

The single most important thing you can start doing tomorrow?

Page 24: Listening to the Conversation: Employer Brands and the Social Media

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Advanced social media tracking

Page 28: Listening to the Conversation: Employer Brands and the Social Media

Build a strategy

And then?

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Page 32: Listening to the Conversation: Employer Brands and the Social Media

Build a strategy

• Conversation not interruption • Be authentic • KPIs? Measure engagement

... and then make it happen

And then?

Page 33: Listening to the Conversation: Employer Brands and the Social Media

In conclusion...

•Risk is outweighed by opportunity

•Develop an achievable roadmap

•Listen, Learn, Engage at every opportunity

•Be authentic

Page 34: Listening to the Conversation: Employer Brands and the Social Media

Thanks for listening

Slideshare.com/CarveConsulting CarveConsulting.com/blogLinkedIn.com/in/PaulHarrisonTwitter.com/CarveConsulting

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