list your home with red edge

A cutting-edge approach to Louisville real estate

Immersed in Real Estate

Hiring a Red Edge agent is similar to hiring an accountant to help file your income taxes or a mechanic to fix your car.

We live and breathe Louisville real estate every day. We know the business and can help you get the best price for your home.

Objectivity

Our job is to point out all the pros and cons for the decisions you will make throughout the home selling process. We’ll sometimes tell you things you may not want to hear because we want you to make informed, not emotionally based, decisions.

Convenience

It’s nearly impossible to sell your home without it turning into a part-time job.

We’ll take care of scheduling showings, hosting an open house, and marketing your

home online.

Why use Red Edge?

List Your Home with Red Edge

RedEdgeLive.com

A cutting-edge approach to real estate

Principal Broker & Agent [email protected]

Our Team

• Over 20 years in the real estate mortgage industry

• In-depth knowledge about competitive pricing

• Expert in home valuation

Mike holds a Bachelor’s degree in banking and finance and is a member of the National and Kentucky Board of Realtors

Marketing & Personal Assistant to Mike Hall [email protected]

• Provides consistent customer service to Mike’s clients.

• Promotes RedEdgeLive.com and listings using social media and traditional marketing techniques.

• Helps inform home buyers regarding Red Edge’s buying and

selling discounts.

Brittany graduated from Presentation Academy in 2006 and is expecting to graduate from the University of Louisville in May 2011 with a Bachelor’s degree in Marketing and a minor in Management.

Marketing Manager [email protected]

• Advises agents for online marketing.

• Supports agent websites.

• Provides information to customers through The Real Deal.

Keri holds a Bachelor’s degree in Marketing and Advertising.

RedEdgeLive.com

Keri Foy

Brittany Delph

Mike Hall


Listing with Red EdgeAfter you’ve decided to use Red Edge to list your home, we’ll get started with our proven “Marketing to the Nines” method.

PricingWe’ll research your neighborhood to determine the purchase prices of recent homes sold. Once we’ve determined the fair market value, we’ll discuss with you to agree upon a comfortable asking price.

StagingAfter touring your home, we’ll give you a to-do list of items that will help you sell your home more quickly and for the price you want.

MLS List your home on the MLS (Multiple Listing Service) with information written by a professional writer.

Signs We’ll place Red Edge signs in your front lawn as well as directional signs on main roads. Once an open house is scheduled, we’ll place signs in your community advertising the open house.

OnlineOver 94 percent of buyers start their search on the internet. We will list your home on RedEdgeLive.com, which is on every single piece of marketing and promotional material our team generates. In addition, we have IDX (Information Data Exchange) access– meaning that all other companies’ websites that signed the IDX agreement will also list your home.

E-newsWe will feature your home to Red Edge’s database of 5,000 people. Our team will also provide flyers for all showings.

Open HouseA Red Edge agent will host one open house advertised in Louisville’s own greaterlouisvilleopenhouses.com and The Courier-Journal.

Track Showings/Collect Feedback We are persistent. We know you need feedback on every showing. Red Edge agents follow up with buyers’ agents frequently.

We set up all sellers with a private login page on homefeedback.com to view your feedback and status of feedback 24 /7 online. You can also view all future scheduled showings from the site.

Weekly UpdatesWe’ll email you your home’s web traffic reports.

Just a few of the sites where we advertise your home. . .

RedEdgeLive.com

RedEdgeLive.com


An Offer is on the TableRed Edge will back you every step until you close.

The Offer

We will advise you on the offer and whether the buyer is qualified to purchase your home.

Negotiate to sell

Most offers require some level of negotiation. We will work together to decide your needs, and your Red Edge agent will negotiate on your behalf.

Appraisal and Inspection

Once you have accepted an offer, Red Edge will work with the buyers to coordinate an appraisal, inspections, and a survey (if required). If the buyer requires that certain repairs be made on your home, we will continue to negotiate on your behalf and recommend vendors so we move successfully from contract to closing.

Prepare for closing

A few days before closing, we will contact the title company and the buyers’ agent to ensure all necessary forms and documents are ready. we will review the closing documents and let you know what, if any, additional forms or information you’ll need to bring.

Close

At closing, ownership of your property is legally transferred to the buyer. we will be there to advise you and ensure everything goes according to plan.

“Mike did a great job negotiating the sale of my condo in a difficult market.”

-Dr. Jessica P.

RedEdgeLive.com


Get started today on this to-do list!

General Maintenance Oil squeaky door

Tighten door knobs

Replace burned out lights

Clean and repair windows

Touch up chipped paint

Repair cracked plaster

Repair leaking sinks and toilets

Curb Appeal Cut lawns

Trim shrubs and lawns

Weed and edge gardens

Pick up any litter

Clear walkway and driveway of leaves

Repair gutters and eaves

Touch up exterior paint

Spic & Span Shampoo carpets

Clean all floors and surfaces

Clean entire home

Clean furnace

Clean fridge and stove

Clean and freshen bathrooms

Clean pet sleeping/eating area

Clean cat box twice a day

Atmosphere Be absent during showings

Turn on all lights

Open drapes and blinds in the daytime

Play quiet background music

Keep pets outdoors

Use air fresheners, reed diffusers, and/or scented plug-ins to give your home a pleasant smell

First Impressions Clean and tidy entrance

Functional doorbell

Polish door hardware

Spacious & Open Clear stairs and halls

Store excess furniture

Clear counters and stove

Make closets neat and tidy

Put away any unnecessary clutter

Buyers in this market want a home that’s move-in ready.Red Edge Hints

The Most Important Checklist:

Mark these to-do’s off

FIRST!

Strip all

wallpaper &

borders

Paint rooms

neutral colors

Declutter

RedEdgeLive.com


Red Edge Pricing PhilosophyIf you price your home above its fair market value, it will:

• Attract fewer buyers, showings, and offers.

• Take longer to sell.

• Make competing properties look good.

• Be overpriced in everyone’s minds (agents and buyers) and they tend not to forget.

• Cause you to lose valuable time and miss out on buying your dream home.

• Stall negotiations.

• Cause appraisal problems.

• Sell below market value in order to make up for all of the above.

The fair market value of your home is determined by the market – what today’s buyers are willing to pay. Buyers

compare your home to other homes now on the market. They don’t care about what:

• your neighbor or another agent says.

• you spent on upgrades, remodeling, new carpet, paint, or repairs.

• it costs to build today.

• you paid, need, or owe.

Your home generates the most interest in the real estate community and among potential buyers during the first 30 days on the market. If we price your home at market value, we won’t miss out on the peak level of interest.

Price it RightSet the asking price too high—you’re asking for a decrease in potential buyers

RedEdgeLive.com

list your home with red edge

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