lirn report fort st james

7/30/2019 Lirn Report Fort St James

1/26

1

Developing Sustainable Tourism:How Can Branding Help?

Presented by the Partners ofLearning Initiatives for Ruraland Northern BC (LIRN BC)

Fort St. James, December 7, 2007Summary Report for the LIRN BC WorkshopPresented to the City of Fort St. James

SERVICE CANADA

Canadian Rural Partnershi


2/26

2

Table of Contents

Introduction .................................................................................................................................... 1

About the LIRN partners .............................................................................................................. 2

About the facilitators...................................................................................................................... 5

Content summary ........................................................................................................................... 7

What is tourism branding and what are the benefits of a good brand? ....................................... 7What is the process of developing a tourism brand?................................................................... 8

Seven steps in tourism brand development............................................................................... 8

Illustration of a brand platform................................................................................................ 9What are some common myths that weaken brands?................................................................ 10

What are some common pitfalls in tourism brand development work?.................................... 11

Results of small group discussions.............................................................................................. 12

List of internal stakeholders that should be involved in developing a tourism brand ............... 12

List of external stakeholders that should be involved in developing a tourism brand .............. 13Summary of the unique features, attributes, opportunities about the FSJ region from the

perspectives of residents, tourists and business......................................................................... 14Next steps for developing a tourism brand for Fort St. James .................................................. 17

Appendices .................................................................................................................................... 18

Appendix one: Evaluation results.............................................................................................. 18

Appendix two: Agenda.............................................................................................................. 20Appendix three: Participant list ................................................................................................. 22

Appendix four: Funding sources and resources ........................................................................ 23

Appendix five: Related references ............................................................................................ 24


3/26

1

Introduction

On December 7th

, 2007, community leaders in Fort St. James gathered at the College of New

Caledonia for a workshop to learn and plan for developing a tourism brand for Fort St. James.

The City of Fort St. James was the host organization for the workshop. Professor Nicole Vaugeoisof Malaspina University College, Professor Pamela Wright and graduate student Diana Kutzner,

both of the University of Northern British Columbia, provided presentations on various aspects of

tourism as well as facilitated small group discussions. Logistical support and funding for the eventwas provided by the partners of Learning Initiatives for Rural and Northern BC (LIRN).

The Fort St. James LIRN workshop began with a round of introductions and an overview of thedays activities, which was followed by presentations on branding and current research on who is

interested in tourism in the North. Following the presentations, participants engaged in a series of

discussions about branding for Fort St. James. Specifically, participants brainstormed the assetsand regional attributes that should be considered in the development of a brand for Fort St. James.

Moreover, participants identified who the internal and external stakeholders and how they shouldbe included in a branding initiative. The final portion of the workshop involved a discussion of

the next steps in the brand development process.

This report provides a summary of the educational content and the results of the small group

discussions at the Fort St. James LIRN workshop. In the first section, we provide descriptions ofthe LIRN project, each of the contributing partners, as well as the backgrounds of the facilitators

for the Fort St. James LIRN workshop. In the second section, select features of the presentations

are reproduced. The third section consists of a summary of the results of the small groupdiscussions. The final section is the appendices, which include the evaluation results, participant

list and a list of resources that relate to the topic of tourism and tourism development in Northern

BC.


4/26

2

About the LIRN partners

LIRN is a collaborative approach to building on the capacities of rural, remote and northernBritish Columbian communities. The LIRN process encourages government (municipal,

provincial and federal), First Nations, non-government organizations (community-based, regional

and provincial) and businesses to work together to plan, deliver and evaluate a locally relevantlearning initiative. LIRN is made possible through a partnership of federal and provincial

governments, as well as non-government organizations that recognize the strengths and

challenges of rural, remote and Northern BC communities. The LIRN partners also understand theimportance of local opportunities to learn about and work on current issues, as well as assess,

envision, plan and act for a better future.

As LIRN partners, the BC Rural Network, Canadian Rural Partnership, Service Canada, the Self

Help Resource Association of BC, and the Social Planning and Research Council of BC (SPARC

BC) have combined their expertise and resources in an effort to maximize community capacity

building opportunities for people living in rural, remote, and northern parts of the province. The

objective of the LIRN process is to create a safe space in which community members learn andwork together in a manner that is locally relevant.

On the following pages, we provide brief descriptions of each of the LIRN partners.

BC Rural Network and the Regional Rural Forums

Founded in 2004, the BC Rural Network is a coalition of organizations, communities, and

individuals who share a commitment to enhance the capacity of British Columbia to developresponses to rural and remote community issues. The BCRN is a non-profit organization whose

members and Board of Directors come from all regions of British Columbia. Our objectives areto:

Act as a coordinating body for the dissemination of information, tools, and resources ofimportance to rural and remote communities in British Columbia;

Act as a catalyst to build linkages between communities, rural organizations, and policy-makers who work on issues of importance to rural and remote communities in British

Columbia;

Improve awareness of the current work of existing rural groups and organizations in BCby providing a forum for rural and remote communities and organizations to voice

concerns and issues, and learn from each other.

For more information about the BC Rural Network and the Regional Rural Forums, please visitour website at www.bcruralnetwork.ca or contact us at [email protected]


5/26

3

Canadian Rural Partnership

Canadian Rural Partnership (CRP) is a federal initiative which supports rural communities by

helping to identify the issues they are facing, by taking collaborative action to address these

issues, and connecting community to community and community to government to shareinformation on available resources and best practice in rural development. We identify issues by

bringing rural community residents together for dialogue or at conferences. The information fromthese gatherings is shared with a federal/provincial Rural Team which can undertake collaborativeaction to address these issues and can provide the input toward influencing government policies

and programs with a Rural Lens. We also share information from one community to another andfrom government to communities through listservs, newsletters, best practice guides, and program

lists. For more information about the Canadian Rural Partnership, please visit our website at:

http://www.rural.gc.ca/team/bc/bchome_e.phtml

Service Canada and the New Horizons for Seniors Program

Service Canada is becoming the program delivery arm of the federal government. Over a dozenfederal departments are working with Service Canada so it can become a single window of

service and program delivery for the federal government. Service Canada is home to the

Employment Insurance system, labour market programming to help unemployed people return towork, income support like Old Age Security and Canada Pension. Service Canada also

coordinates the New Horizons for Seniors program, which is a program that provides funding for

community-based projects that aim to encourage seniors to contribute to and become more

engaged in their local communities. Service Canada is interested in strengthening linkages withcommunities for more effective delivery of federal programs and services. For more information

about Service Canada and the New Horizons for Seniors program, please visit our website at:http://www.sdc.gc.ca/en/isp/horizons/toc.shtml

Social Planning and Research Council of BC (SPARC BC) and the

Community Development Education Program

SPARC BC, a registered non-profit society and a federally registered charity, was established in1966 and is a leader in research, public education and advocacy regarding issues of community

development, accessibility, and income security. SPARC BC is a provincial organization with

over 15,000 members and is governed by a Board of Directors from across BC. Our mission is to

work with communities in building a just and healthy society for all.

The Community Development Education Program is one of our methods for realizing our

mission. The Community Development Education Program aims to empower individuals andorganizations by providing them with learning opportunities to identify local assets and issues,

build local knowledge and develop skills and action-plans that contribute to effecting local

consensus-oriented change. The curriculum resources and facilitation services of the CommunityDevelopment Education Program are available to communities through the LIRN BC process. For

more information about SPARC BC and the Community Development Education Program, pleasevisit our website at www.sparc.bc.ca.


6/26

4

The Self-Help Resource Association of BC

The Self-Help Resource Association of BC (SHRA) promotes peer support approaches to

community development, building the capacity of individuals and communities to become

healthy, responsive and self-determining. SHRA programs and services focus on the processes ofself-help and peer support, so that people can apply the information to their individual,

organizational or community needs.

SHRA offers:

Capacity-building workshops on group development and facilitation.

Consultations, collaborations and partnerships related to peer support and communitydevelopment initiatives.

The Kinex Youth Initiative, a youth driven team supporting social and systemic changethrough peer support approaches.

Information and referral services in the Lower Mainland.

PeerNetBC.com, an online space for peer support communities.

Find out more about SHRA at www.selfhelpresource.bc.ca or contact us at [email protected].


7/26

5

About the facilitators

There were four facilitators for the LIRN event in Fort St. James.

Nicole L. Vaugeois, Ph.D.University-College ProfessorProject Coordinator - Tourism Research and Innovation Project

Department of Recreation and Tourism Management/ Faculty of Management

Malaspina University-College900 Fifth Street, Nanaimo, B.C. V9R 5S5 Canada

(250) 753-3245 Local Dial 1-2772http://web.mala.bc.ca/vaugeois/default.htm

[email protected]

Nicole Vaugeois is a Professor in the Department of Recreation and Tourism Management atMalaspina University-College. Nicole is currently the nominee for the BC Regional Innovation

Chair in Tourism and Sustainable Rural Development, a position which, when funded, will

support communities throughout the province to develop tourism. One of her current projects isthe Tourism Research Innovation Project. Together with numerous partners, the TRIP team is

working with leaders and entrepreneurs in numerous rural communities in BC to collect and share

knowledge that can move us all forward. Nicole received her PhD in Tourism Planning andDevelopment at Michigan State University, and her Masters from the World International Centre

of Excellence in the Netherlands. Her research interests are in rural community economic

development through amenity based industries like recreation and tourism.

Scott Graham

Researcher and Director of Community Development Education Program

Social Planning and Research Council of British Columbia201-221 East 10

thAvenue Vancouver, BC

604.718.8501

[email protected]

Scott Graham is a Researcher and Director of the Community Development Education Program at

SPARC BC. Scott works collaboratively with over ten rural and Northern BC communities eachyear to design and implement community learning initiatives. He is principal investigator for the

Port Moody Interactive Government project, which aims to improve how the City of Port Moody

engages its residents in local decision making processes. He also serves as principal investigator

on a project entitled The Power of Place: Integrating Sttimc Knowledge into Lillooet K-12

school Curricula and Pedagogy, which is funded through the generous support of the CanadianCouncil on Learning. Recently, Scott worked as a facilitator for the UN-Habitat Regional Urban

Observatory at Simon Fraser University to formulate good governance indicators for MetroVancouver. He holds a Master of Arts degree in Theory and Policy Studies in Education from the

University of Toronto. He has published many guidebooks on community development methods

and has several scholarly publications, including a recent publication in Directions: Journal ofEducational Studies, and forthcoming articles inPolicy Futures in Education and theJournal of

Applied Research on Learning.


8/26

6

Pamela A. Wright, Ph.D.

Associate ProfessorOutdoor Recreation and Tourism Management

University of Northern BC

Chair, BC Protected Area Research Forum3333 University WayPrince George, BC V2N 4Z9p

[email protected]

www.unbc.ca/ortm and www.unbc.ca/bcparf250-960-5132

Pam is a faculty member at UNBC where she teaches in the Outdoor Recreation and TourismManagement program. Along with graduate students, Pam does research in Aboriginal and

cultural tourism and parks and protected areas. Currently she is working collaboratively with the

Tlazten First Nation to explore the potential for tourism in Tlazten territory. Pam is also the

chair of the BC Protected Areas Research Forum an organization designed to engageresearchers with protected area managers.

Diana Kutzner, BA

MA NRES (Tourism) Candidate

University of Northern BC3333 University Way

Prince George, BC V2N 4Z9250-960-5132

Diana Kutzner is a second-year Masters student at the University of Northern British Columbia(UNBC). She came to Canada from Germany in 2002 and completed a Bachelor of Arts in

Resource-based Tourism at UNBC in spring of 2006. Her thesis focuses on indigenous tourism in

northern British Columbia one of the hot topics of the current tourism industry. Interviewing

industry experts as well as surveying tourists, Diana is interested in contributing to the questionwhat types of indigenous tourism activities visitors are most interested in and the particular

characteristics of these visitors. She is currently studying and researching in the city of Prince

George, under supervision of Dr. Pamela Wright. In case of questions/interest in her researchplease feel free to use her contact information below.


9/26

7

Content summary

In this section, we provide a series of questions and answers that were discussed at the LIRNevent.

What is tourism branding and what are the benefits of a good brand?

According to Professor Nicole Vaugeois, there are three types of branding:

Community wide branding (represents all public and often private sector entitiesincluding ED, local government, chamber and tourism)

Tourism branding (specific to tourism and visitor audiences)

Economic development branding (often focuses on a primary industry and speaks to

investment)

The LIRN workshop was focused on the second of these types of branding tourism branding,which was defined as the mixture of attributes tangible and intangible that create value and

influence. Brands help consumers differentiate between products (and places) in a crowded

marketplace (or world). There are several benefits of a good tourism brand, each of which are

explained below.

The benefits for visitors to your community

Provides peace of mind by increasing trust and reduces uncertainty and risk because they

feel it wont let them down Saves time and effort

Simplifies choices

Being associated with the place reflects well on them

Taps into their needs and desires

Provides perceived added value and benefits

The benefits for your communitys marketers

Provides a greater strategic focus

Fosters a unified and cooperative approach to city marketing.

Establishes a clear, valued, and sustainable point of distinction in the minds of customers Provides a decision-making framework to build a strong, consistent brand identity and

avoid contradictory and changing designs, messages, and images.

Results in a higher return on investment (ROI) from marketing investments.

Provides an umbrella to capture the character and personality of the city to enable allmarketers to use similar consistent and compelling messages.

Provides a distinctive look and feel for marketing applications.


10/26

8

The benefits for your community as a whole

Creates a unifying focus to aid all public, private, and non-profit sector organizations thatrely on the image of the place and its attractiveness

Brings increased respect, recognition, loyalty, and celebrity.

Corrects out of date, inaccurate or unbalanced perceptions. Improves stakeholder income, profit margins, and increase lodging tax revenues.

Increases the ability to attract, recruit, and retain talented people.

Enhances civic pride and advocacy.

Expands the size of the pie for stakeholders to get a larger share, rather than having torely on

pricing to steal share.

What is the process of developing a tourism brand?

Borrowing from the work of Bill Baker, Nicole Vaugeois presented on the seven steps of tourism

brand development. The seven steps are represented in the figure below, and are briefly explained

in more detail in the following text.

Seven steps in tourism brand development


11/26

9

1. Assess and audit: In this stage of tourism brand development, there are several questionsthat need to be answered:

Internal stakeholders what is their perspective?

Strengths and assets what make us different?

Performance what has been achieved?

Communications and marketing audit what do they reveal?

External stakeholders what are they thinking?

Competitors how do we stack up?

Customers who are they?

Experiences how are we doing?

Trends which wave will you catch?

2. Analyze and advantage: In stage two, you will create your brand platform and create yourdestination promise. The basic tenet of a tourism brand is that it is a promise that will befulfilled. What promise are you making your visitors? The chart below features the

ingredients of your brand platform and how it should reflect the promise you are making

customers.

Illustration of a brand platform

3. Architecture and alignment: In the third step, you will want to consider the relationshipsthat exist between your potential brand and other brands in your area. At this stage it is

instructive to consider the following questions: Is an overarching brand appropriate? Will

the brand be in harmony with other marketing entities? Is it clear how others will be ableto use it? Are there partner related issues and opportunities?


12/26


13/26


14/26

12

Results of small group discussions

One of the first exercises of the day was to divide the large group into smaller groups and identifyinternal and external stakeholders who should be involved in the process of building a brand for

Fort St. James. The table below summarizes the result of this exercise.

List of internal stakeholders that should be involved in developing a tourism

brand

Internal stakeholders (groups

within the region to be branded)

How to incorporate their perspectives in branding (ask

to sit on a committee, host a special meeting, invite in)

Chamber Fort St. James tourism committee

District n/a

Bands n/a

Business owners Newsletter / survey with business license noticeTourism operators Annual meeting

Accommodation providers Annual meeting

Community Survey competition

Churches Survey

Friends of the historic park Meeting

Rotary Meeting

Community service groups Meeting

Art council Meeting

Ski hill society Meeting

Bike and skate board club Meeting

Golf course Meeting

Tl'azt'en Fisheries Call , develop natural resource committee

Recreation groups Meeting

Industry Face-to-face

Resorts Annual meeting

Day care centres Group with schools contest

Senior citizens society Stories, meeting

Schools Contest

Social services Contest

Traditional knowledge holders Stories

Sarah Teegee Stories about history

In addition to identifying the internal stakeholders, workshop participants were invited to identify

the external stakeholders as well. The table on the following page features the list of external

stakeholders that should be involved the Fort St. James branding process.


15/26

13

List of external stakeholders that should be involved in developing a tourism

brand

External Stakeholders

(groups outside of the

region to be branded)

How to incorporate their

perspectives in branding? (ask to

sit on a committee, host a specialmeeting, invite in)

How will they be part of

delivering on the promise?

(i.e. marketing, visitorexperience, services,

information)

FFD RD Meeting Information

Tourism PG Invite in special meeting Marketing

Tourism Smithers Invite in special meeting Marketing

Tourism Rupert Invite in special meeting Marketing

Tourism Vanderhoof Invite in special meeting Marketing

MIN economic

development

Meeting Marketing

Prov. Govt Special meeting Services

CKPG Press release MarketCitizens Invite press release Market

BCTV Press release Market

MTSA Meeting Market

Utilities companies Meeting Market

Motor Coach YourOperators

Meeting Market

Travel Trade TourismOperators

Meeting Market

Service Canada Meeting Services

NCMA Meeting Information

UBCM Meeting InformationUNBC / CNC Invite in Marketing

Community Futures Committee Information

OBAC Invite Information

RDBN Invite Information / service

Federal Government Invite Services / information

MLA Invite Services / information

MP Invite Services / information

MOF Committee Information / market

NHA Special meeting Information / marketing

NBCTA Special meeting Information / marketing

SD # 91 Committee Marketing

ATBC Invite in special meeting Marketing

Parks Canada Invite in Share information

BC Chamber ofCommerce

Meeting Marketing


16/26

14

Workshop participants also brainstormed some possible features for a tourism brand from threedifferent perspectives. Numbers beside the named features denotes the number of times the

feature was selected in the exercise.

Summary of the unique features, attributes, opportunities about the FSJ

region from the perspectives of residents, tourists and business

Perspectives Unique features, attributes, opportunities

Perspective of residents Volunteer opportunities

Family life (2)

Know everyone

Off the road isolated

Pioneer spirit

Small town

Camping

Historical museum

Historical capital of BC

Biking

Hiking

Skiing (2)

Snowmobiling

Traditional place names

Community pride

Hunting and fishing (2)

Stuart Lake (3)

Forest

Salmon

Sky view

Friendly environment

Surrounding First Nations

birds

The only community off Highway 16 that has a

lake, ski hill and historical site


17/26

15


Perspective of tourists Historic picture picture of woman in longdress with an apple pie

Accessible lakeLake fishing

Remote wilderness

Fishing experience

Easy access to recreation venue

Clean air and water

Longest t bar in North America (2)

Longest salmon run in BC

Aboriginal communities

Moose hunting

Downhill skiing

Largest group of original wood buildings

representing the fur trade in North America

Historic site

First Capital in BC west of Rockies in North

America

3rd

oldest church in BCNot crowded

200 year history

Interface between native and non-native

cultures

Chief Kwah Site

Summer lake side golfing

Down hill skiing

Russ baker memorialSelf guided tour of town

Lit cross country ski trail


18/26

16


Perspective of business owners Nice hotel to capture historic park visitorsand ski hill

Affordable housing (2)Airport access to remote fly-in areas

Rail: access to freight (2)

Dedicated, hard working skilled work force,

trades and farmers

Less competition

Low rent

Reasonable taxes (2)

Return customersWood waste resources potential bio-

initiatives

Accessible recreation facilitates

Quality of life

Undeveloped opportunities, fine dining,

retail, etc.

The future of business is in small towns

Quality and quantity of natural resource

Quality of life for employees

Guided bird watching at Sowchea Swamp

Sport fishing guide

Specialized wood manufacturing

Secondary manufacturing

Family life

Education opportunities at CNC


19/26

17

The final exercise of the day involved the small groups discussing their next steps. The tablebelow features the next steps, in no particular order, as defined by workshop participants:

Next steps for developing a tourism brand for Fort St. James

Review communications / marketing brochures

Chamber, District working together

Narrow down attribute exercise to key attributes

Attribute list needs to be increased

Get together all parties to collaborate on attributes

Exchange / fresh eyes / facilitate through TRIP visitors and feedback to FSJames

60 second sales pitch (develop) before branding perhaps by a contest

Pam has info for competition for pitch (story)

Above assists with youth involvement

Hockeyville idea involves youth Cameras given to children to see what they take pics of

Survey ideas and interests for branding

Decide level (type) of branding

Discuss with others where we are going sequential branding

Review visioning process to know what direction you are going in and why you are doingwhat you are doing use it to inform future directions

Develop media plan and how you are going to communicate with your community to keepball rolling ensure updates and information is available to all

District community to community meeting to work in partnerships; what to do when groupsare at different stages/steps; when brand is on board, waiting may not have to be a part if

people are included and part of the process Important to identify champions

Who is the champion? Is there an org or a group; recommendation made by past consultant toconsider the creation of a tourism association municipality considering costs of / not

doing this

If there is no champion / group taking leadership opinion is too early for an association rather an advisory committee to get this further down the road

Committee can provide inclusivity because of lack of formal, municipal structure municipality stay in touch with representation to ensure balance and boundaries

Municipality provides terms of reference

Ground level and we can all evolve gradually

Collaboration has to take place

Branding can be successful

This will take awhile to settle on a brand (should take awhile

Correct the media messages that are wrong and do that immediately


20/26

18

Appendices

Appendix one: Evaluation results

All participants were asked to complete an evaluation of the LIRN workshop. In this appendix,we feature the summary of the evaluation results.

1. Please indicate the sector in which you work.

First Nations

(Government

or groups)

Government

(Federal,

Provincial, or

Municipal)

Social and/or

community

(Cultural groups, groups

serving families, youth,

women, and seniors, etc.)

Economic

(Community

futures, chamber of

commerce,

employers, etc.)

Environment

(Conservation

groups, etc.)

2 4 1

*1 = N/A

2. Please indicate how relevant this event was for your community?

Mode 5

Mean 4. 9

3. Please indicate how the LIRN event helped you connect with the people in your community.

Mode 5Mean 4.4

Comments:

-Yes, its been a positive experience hope for the future

4. Did the LIRN event increase your interest in exploring new ways to work with people in your

community?

Mode 5

Mean 4.8

Comments:

-Definitely!


21/26

19

5. How would you rate the event facilitator?

Mode 5

Mean 4.8

Comments:

-Fun, lots of laughter and learning

6. Please comment on the usefulness of the event materials?

Comments:

-Great resources

-Pros and Cons in regard to our action of planning

7. Did the LIRN event increase your understanding of the role of branding in tourism

development?

Mode- 5

Mean 4.9

8. What other outcomes were achieved?

Comments:

-to have a broader vision in regards to marketing and promoting Fort St. James

-hopefully a Tourism Advisory Group

-cant do this without collaboration


22/26


23/26


24/26

22

Appendix three: Participant list

Name Organization Contact E-Mail

Freida Prince Nak'azdli Band [email protected]

Bob Grill Fort St. James Historic Park [email protected]

Megan Wood CNC/Chamber/Rotary Planner [email protected]

Kris Nielsen District of Fort St. James [email protected]

Melinda Cheung

Small Business Owner / Chamber of

Commerce [email protected]

Mindy

Thompson Chamber of Commerce [email protected]

Shawna Goran Web Development [email protected]

Brenda Gouglas District of Fort St. James [email protected]

Andrea

Robertson Service Canada [email protected]

Byron Goerz District of Fort St. James [email protected]

Anna Hughes District of Fort. St James n/a

Sharon Bird Carrier Sekani Tribal Council [email protected]

Amelia Stark Tl'azt'en Nation [email protected]

Nigel Black District of Fort St. James [email protected]

Trish Jacques District of Mackenzie [email protected]


25/26

23

Appendix four: Funding sources and resources

New Horizons for Seniors - Service Canada: This program provides funding for community-based projects across Canada. Projects encourage seniors to continue to play an important role

in their community by: helping those in need; providing leadership; and sharing theirknowledge and skills with others. Calls for Applications are issued once or twice a year.

http://www.hrsdc.gc.ca/en/isp/horizons/toc.shtml

300 plus community development programs a searchable database put together by theCanadian Rural Partnership, BC Rural Network, BC Healthy Communities, and CommunityFutures in Trail http://www.communityfutures.com/cms/Funding_Sources.2.0.html

Union of BC Municipalities site for local government programs including green projects,healthy living, crime prevention, FN relations, and infrastructure

http://www.civicinfo.bc.ca/18.asp

Charity Village: Sources of Funding: Corporate Funding Programs, Government,Foundations, etc. http://www.charityvillage.com/cv/ires/fund.asp

Charity Village Main Street Suppliers, careers, resources, training, etc.http://www.charityvillage.com/cv/ires/fund.asp

The Green Source from Environment Canadahttp://www.ec.gc.ca/ecoaction/grnsrc/index_e.cfm

Voluntary Sector Knowledge Network management, fund raising, accountability, leadershipand other resources http://www.vskn.ca/

Centre for Sustainability - Partners in Organizational Development (POD), a technicalassistance granting program for not-for-profit organizations in British Columbia in social

services, arts, or environment. http://www.centreforsustainability.ca/programs/

The Canada Site A to Z http://www.gc.ca/azind/bindex_e.html

BC Healthy Communities: Community Involvement, Political Commitment, Inter-sectoralPartnerships, Healthy Public Policy regional facilitators and seed fundinghttp://www.bchealthycommunities.ca/content/home.asp

Community Foundations of Canada foundation finder and other tools http://www.cfc-fcc.ca/who_we_are/list.cfm?id=2

Real Estate Foundation land use planning and conservationhttp://www.communitytransition.org/about.php

Service Canada The Partnership Handbook building and maintaining effectivepartnerships to move communities forward.http://www.hrsdc.gc.ca/en/epb/sid/cia/partnership/handbook.doc

Free internet based long distance calling http://www.skype.com/

Free meeting organizing utility http://www.meetingwizard.com/ Free on-line collaboration for files and spreadsheets

https://www.google.com/accounts/ServiceLogin?service=writely&passive=true&continue=htt

p%3A%2F%2Fdocs.google.com%2F&ltmpl=WR_tmp_2_lfty&nui=1


26/26

Appendix five: Related references

Text-based references

Baker, Bill. 2007.Destination Branding For Small Cities - the essentials for successful place

branding. Creative Leap Books.

Kutzner, D., P.T. Maher and P.A. Wright. 2007. Aboriginal Tourism Marketing: A ResearchBibliography. Outdoor Recreation and Tourism Management Program Publication Series

2007-04.

Kutzner, D., P.T. Maher and P.A. Wright. 2007. Aboriginal Tourism: A Research Bibliography.

Outdoor Recreation and Tourism Management Program Publication Series 2007-02.

Web-based references

Brand Canada blog: http://cblog.brandcanadablog.com/

Total destination management: http://www.destinationbranding.com/branding.html

Community branding experts: Northstar http://www.northstarideas.com/branding-research-

services.htm

The Hat Factory: Destination branding

http://www.destinationbranding.co.uk/destination_branding.html

Brands create customers: http://tenayagroup.com/blog/category/destination-brands/

lirn report fort st james

Documents