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[ About Us · Lion Group Property ] 1

A 35 YEARS LEGACY OFEXCELLENCE, INNOVATIONAND VISION

Dear Friends and Valued Customers,

I take this opportunity to thank you for your continued patronage and confidence in our properties which have inspired us to extend the best of services and enabled us to provide value for your investments for the past 35 years. Over this period of time, we have delivered some of the country’s firsts, and cultivated a legacy of building innovation and excellence, which we still hold close to our Lion heart today.

To date, we have developed 13 townships with over 34,000 units completed nationwide, amongst an impressive repertoire of distinctive projects across a spectrum of property developments.

We strive to ensure our products meet standards beyond comfortable living with exceptional values. We are committed to placing our customers’ needs above all, as we work to bring new and exciting, innovative products to the market with rewarding home ownership packages of value.

We are here today because of you and we look forward to connecting and sharing with you on our progress. With that in mind, I am pleased to share with you our first bi-annual newsletter. Here you will find news and updates on our ongoing and upcoming projects, as well as interesting articles that may provide some fun insights.

Please enjoy!

Sincerely,

Young Pey Feei

FROM THEMANAGINGDIRECTOR’S DESK

Our Belief SystemAt Lion Group Property, our Vision, Mission and Values provide a

roadmap for our decisions and a benchmark for our actions.

VisionWe shall be a forward-looking developer with a trend-setting mindset that builds innovations and excels in enriching the quality of life.

MissionWe are committed to take large strides and break new grounds in ensuring the properties we build for the community are recognised for their exceptional and inspirational values and quality excellence.

Values

n Team Spirit

n Commitment

n Integrity & Honesty

n Customer Oriented

n Respect and Empathy for Individuals

Delivering a Spectrum of Diversified Property Developments

13 Completed Townships

9 Serviced Suites and Condominiums

7 Commercial Parks

7 Shopping Malls

5 Industrial Parks

3 Hotels

2 Office Towers

1 Golf Club & Resort

Serviced Suites and Condominiums

Hotels

Commercial Parks Industrial Parks

Shopping Malls

Office Towers Golf Club & Resort

Townships

CONTENTS

1From the Managing Director’s Desk

6-7Ongoing Project - Bangi

Crescent Park, Bandar Bukit Mahkota Bangi

Distinctively Green Homes in the Park

10Business & Trends - Cambodia

Phnom Penh, The Pearl of Asia

13Upcoming Projects - Malaysia

Luxury Condominium Batu Ferringhi, Penang

Banting Industrial City, Banting

4-5Ongoing Project - Cheras

The Vantage, Bandar Mahkota Cheras

The Final Crown Jewel of Luxurious Hilltop Living

9Ongoing Project - Melaka

Tiaraville Resort Homes, TMGCC, Melaka

Green Lushness, Ultimate Resort Living

8Ongoing Project - Cheras

M-Row, Bandar Mahkota Cheras

The Final Business Frontier in Cheras

12Upcoming Projects - Malaysia

Resilion Residence | 樂居苑 | , Bandar Mahkota Cheras

Serviced Apartment, Bandar Bukit Mahkota Bangi

15Lion Group Property Culture & People

Combining Fun and Benefits to Drive Sales

Corporate Social Responsibility

Sustainability

2Lion Group Property Milestoness

Defining Milestones of Lion Group Property in Malaysia

11Upcoming Project - International

Avilion Condotel, Lion City Gateway Phnom Penh, Cambodia

14Lion Group Property Culture & People

Customer Appreciation Night

16Marketing in the Digital Age

Lion Group Property on Social Media

Lion Group Property Digital Collaboration with Ho Chin Soon

BMC - Bandar Mahkota Cheras, SelangorBBMB - Bandar Bukit Mahkota Bangi, Selangor

TMGCC - Tiara Melaka Golf & Country Club

32

2017 201220142016 20112013

n Launched signature series 4 (Phase 2) 2-Storey Superlink Homes 26’ x 70’ / 80’ – The Vantage 2, BMC

n Launched ‘WHY’ Home Plan Solutions Campaign

n Organised the first Customer Appreciation Night for 2016 purchasers

2010

n Awarded Best High Rise Architecture, Malaysia 2010 for Twins at Damansara Heights, KL

n Launched 2-Storey Shop Offices – M-Avenue, BMC

n Launched 2 & 2 ½-Storey Terrace Homes – Cassia Terrace & Angsana Terrace, BMC

n Launched last and final signature series 4 Premiumlink Homes 40’ x 65’ – The Vantage 1, BMC

2008

n Launched 2-Storey Shop Offices - Cheng Avenue, Melaka

n Launched signature series 2, 2 ½-Storey Link Homes - Quartz Villa, BMC

2006

n Tiara Melaka Golf & Country Club voted 16th Best Golf Course in Malaysia

n Signed agreement with E&O Group to develop prime land in KL Golden Triangle, St. Mary Residences

n Century Mahkota Hotel Melaka renamed as Mahkota Hotel Melaka

n Lion Group Chairman and CEO, Tan Sri William Cheng, named FIABCI ‘Property Man of the Year’

n Launched the signature collection 2-Storey Bungalow Homes – Banyan Close, BBMB

n Launched 2 & 2 ½-Storey Terrace Homes - Jade Terrace & Amber Terrace, BMC

n Launched the first gated and guarded Townvillas – Crescent Park, BBMB

n Launched 2-Storey Exclusive Shop Offices in prime business centre – M-Row, BMC

n Launched year-long campaign – ‘ENJOY’ A Simple Home Ownership Plan

2009

n Launched commercial shop offices – Mahkota Walk, BMC

n Launched signature series 3, 3-Storey Link Homes - Sunstone Villa, BMC

n Launched integrated Serviced Apartments & Commercial Shops – The Promenade, Penang

2007

n Launched luxury condominiums – Twins at Damansara Heights, KL

n Tiara Melaka Golf & Country Club ranked 4th Best Golf Course in Malaysia

n Tiara Melaka Golf & Country Club ranked 7th Best Golf Course in Peninsular Malaysia

n Launched exclusive 2 & 2 ½-Storey Semi-D & Bungalow Homes in TMGCC – Tiaraville Resort Homes, Melaka

n Launched shop offices – Malim Jaya Town Centre, Melaka

n Launched the first signature series 2 ½-Storey Semi-D Homes – East Park 72, BMC

2004

n Launched 2-Storey Semi-Ds, Terraces & Cluster Semi-Ds Homes – Aludra, Zara and Nadira, BBMB

1994

n Awarded TDC Malaysia’s Best Shopping Complex for Mahkota Parade, Melaka

2001

n Launched 2-Storey Terrace Homes – Tiara Mahkota, BMC

1991

n Awarded TDC Malaysia’s Best Shopping Complex for Subang Parade, Selangor

1999

n Established 534ha Bangi Township – Bandar Bukit Mahkota Bangi

n Started development of Banting Industrial Park, Selangor

1983

n Developed the first condominium in Penang – The Horizon Towers

2003

n Launched 2-Storey Semi-Ds, Terraces & Bungalows Homes – Allamanda, Mirabella and Khazana, BBMB

1993

n Awarded FIABCI Best Industrial Park for the Lion Industrial Park, Shah Alam

2000

n Launched 2-Storey Terrace Homes – Villa Mahkota, BMC

1990

n Developed the first private industrial park in Malaysia – Lion Industrial Park, Shah Alam

n Developed the first serviced apartment - Century Mahkota Hotel Melaka (Now known as Mahkota Hotel Melaka) in Melaka

n Launched bungalows & resort condos – Tiara Melaka Gold & Country Club, Melaka

n Officially opened Menara Lion (Now known as Menara Citibank)

1997

n Established 344ha Cheras Township – Bandar Mahkota Cheras

n Established 4-Storey Shop / Offices – Pelangi Park, Klang

1982

n Ventured into property development in Malaysia with residential homes

2005

n Tiara Melaka Golf & Country Club and Century Mahkota Hotel Melaka awarded ‘Best Sports Tourism Sub - Sector’ & ‘Best 4-Star Hotel Sector’

n Launched two serviced suites – One Residency, KL & Saujana Residency, Subang

n Launched 2-Storey Terrace Homes – Ruby, Emerald and Sapphire, BMC

Kuala Lumpur / Selangor

KL Headquarters

Marketing & Sales Department

Level 2, Lion Office Tower,

No. 1 Jalan Nagasari,

50200 Kuala Lumpur.

Tel: 03-2141 1976

Fax: 03-2148 9617

Bandar Mahkota Cheras

Sales Gallery & Site Office

Lot 1239, Jalan Puteri, Seksyen 1, Bandar Mahkota Cheras, 43200 Kajang, Selangor.

Tel: 03-9075 2288

Fax: 03-9076 4230 GPS Coordinates: N 3.0425, E 101.7854

Penang

Bayan Baru Sales Gallery & Office

70-1-1, D’Piazza Mall, Jalan Mahsuri, Bayan Baru, 11900 Penang. Tel: 04-630 2233 Fax: 04-630 2238 GPS Coordinates: N 5.326722, E 100.282111

Melaka

Melaka Office

No. 20, Jalan Tiaraville 3, Jalan Gapam, Bukit Katil, 75450 Malaka. Tel: 06-253 0891

Fax: 06-253 0892 GPS Coordinates: N 2.274722, E 102.315694

[ Lion Group Property Milestones ]

DEFINING MILESTONES OFLION GROUP PROPERTY

Bandar Bukit Mahkota, Bangi

Sales Gallery & Site Office

Crescent Park Townvilla, Jalan Mahkota 9/7A, Seksyen 9, Bandar Bukit Mahkota Bangi, 43000 Kajang, Selangor.

Tel: 013-248 6412 / 017-884 1490 GPS Coordinates: N 2.880388, E 101.798847

Lion Group Property - Sales & Marketing Offices and Property Galleries (Malaysia)

54

The Vantage 2 Launched with 100% Sold within 2 Weeks

The Vantage 2, 2-Storey Superlink Homes received overwhelming support and success during its launch in February this year, in conjunction with CNY Celebrations and the ‘WHY’ Home Plan Solutions Campaign.

Along with the launch, we rolled out some fun-filled festive activities – a Lion Dance performance, Ang Pow Giveaway by the God of Prosperity, interactive games for the kids, mystery gifts and more including delicious bites for all in the family.

Designed to wow, The Vantage 2 coupled with the ‘WHY’ Home Plan Solutions Campaign impressed both buyers and visitors alike. With only a limited number of units available and a fantastic value-for-money deal, the majority of buyers said “Yes!” on the spot.

All units were snapped up almost immediately, and many customers were eager to be on the waiting list. With such an amazing turnout, we were able to achieve 100% sales of the double storey superlink homes in just 2 weeks.

Overall, the event was a huge success thanks to our steadfast customers and visitors, we are truly humbled by their strong support.

The Vantage is the final release of the signature series precincts in Bandar Mahkota Cheras – an exclusive collection of luxuriously designed and contemporary landed residences consisting of Superlinks, Premiumlinks, Semi-Ds and Townvillas.

Just as an individual’s signature is unique, each type of residence here is distinctive with exceptional features that set them apart from the norm.

The Vantage 1 Premiumlink Homes redefines space with a grand 40ft wide frontage and size of a baby bungalow, which is unprecedented in Klang Valley and the first of its kind in Cheras.

The Vantage 2 Superlink Homes unfolds luxurious spaces with a grand 26ft of well-thought-out dimensions for extra high-ceilings, natural lighting and en-suite baths for every bedroom.

The Semi-D Homes boast premier lots, an architectural feat with an exclusive number of units only in the entire signature series 4 precinct.

The Townvilla offers generous living spaces, a rare advantage of intelligently-planned semi-landed layouts on the edge of the precinct.

The extraordinary line-up of residences at this guarded precinct is a testament of prestige, anchored by a well-designed linear park – a green sanctuary of manicured shrubs and landscaped views for a seamless healthy, outdoor lifestyle.

The Vantage has two phases already in the market, with a third phase set for launch soon. The Vantage 1 was completed and delivered in 2017 with limited units available for sale while The Vantage 2 was launched at the beginning of 2017 with 100% sales achieved within 2 weeks of its launch.

*Terms and conditions apply

F r e e h o l d

THE FINAL CROWN JEWELOF LUXURIOUS HILLTOP LIVING

[ Ongoing Project n Cheras ] [ Ongoing Project n Cheras ]

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The Vantage 2 2-Storey Superlink Homes 26’ x 70’ / 26’ x 80’

Actual show unit Sales presentation inside show unit

Customer registering at the event

Visitors enjoyed the Lion Dance while the God of Prosperity distributed ang pows

Marketing & sales team

2-Storey Superlink Homes 26’ x 80’Luxurious abundance of space & lifestyle

Actual show unit

2-Storey Superlink Homes Land size 26’ x 70’

Selling Price from RM997,200*

2-Storey Superlink Homes Land size 26’ x 80’

Selling Price from RM1,159,920*

2-Storey Premiumlink Homes Land size 40’ x 65’

Selling Price from RM1,331,000*

2-Storey Semi-Detached Homes Land size 66’ x 80’

Coming Soon

1 ½-Storey Townvillas Land size 20’ x 65’

Coming Soon

Total 137 Units

The Vantage 1 2-Storey Premiumlink Homes 40’ x 65’

Completed unit at site

2-Storey Premiumlink Homes with 40ft width grandeurActual show unit

76

Crescent Park is an exclusive boutique development of stylishly grand homes surrounded by lush tropical greenery and landscaped views. Built on a foundation of green living, its cosy community thrives on togetherness, which fosters family-bonding and overall health, and well-being.

This gated and guarded niche precinct is located within a fully-integrated township. Its residences are intelligently-planned semi-landed townvillas with generous living spaces that’s ideal for growingfamilies. Wide backyards and unobstructed views of greenery are an ideal combination for unlimited freedom and exploration. The family-friendly Clubhouse comes with a gym, swimming pool and recreational space for private family functions and events.

Residences have generous back lanes measuring 30ft in width, that are interconnected with gardens, pockets of greenery, linear parks, themed parks as well as the central park, which are strategically placed within the precinct for easy connectivity. Some of the interiors are designed with double volume in ceiling height to maximise the flow of natural light and optimise cross ventilation. This also opens up the possibility of building additional living spaces, such as an attic, micro office or studio loft within the home.

Crescent Park is the ideal haven to raise a family. Life in this boutique community is simply, beautiful.

Crescent Park is targeted for completion in the third quarter of 2017 with an exlcusive number of units available for sale.

*Terms and conditions apply

1 ½-Storey Townvillas Built-up size from 1,474 sq. ft.

to 1,872 sq. ft. Selling Price from RM588,700*

Total 134 Units

F r e e h o l d

A Walk with The Dinosaurs on Mother’s Day

In May, we celebrated Mother’s Day at Crescent Park with an exciting weekend filled with fun and adventure. The theme was “A Walk With The Dinosaurs”, these magnificent prehistoric creatures came alive at Crescent Park for one special weekend only.

Many of our patrons, their families and children, had the privilege of experiencing and interacting with a pack of life-sized dinosaurs that made everyone crack-up with laughter all through the weekend. What’s more, an extraordinary league of Superheroes showed up for this special event, doubling the fun and excitement for every kid in the house.

At the same time, our on-going ‘WHY’ Home Plan Solutions Campaign benefited patrons with additional savings on promotion for their purchase of Crescent Park property – exclusively for the weekend only.

1 ½-Storey TownvillaActual show unit

Both adults and kids were entertained and educated with the Dinosaur shows

With 4 amazing shows in a day, customers had their share of fun!

Kids enjoyed the photo session with Ironman & Captain America

Customer registering at the event

DISTINCTIVELYGREEN HOMES IN THE PARK

Resting Pavilion at central parkActual site progress – June 2017

Crescent Park

[ Ongoing Project n Bangi ] [ Ongoing Project n Bangi ]

Type B units are designed with a high ceiling - plenty of space to add a loft

Actual show unit

Actual entrance statement

8 9

Artist’s impression

Actual site progress - June 2017Expected completion in Q1 2018

Artist’s impression

Artist’s impression

Tiaraville Resort Homes is set amidst the serene lushness of golfing greens in a premier location of the 27-hole top-honour winning Tiara Melaka Golf and Country Club (TMGCC) – the first guarded precinct of stylish homes and one of the most prestigious addresses in Melaka.

Located right at the fringe of a forest reserve, this exclusive boutique community of 151 homes sits atop gently elevated grounds – blending into the undulating natural terrain of the golf course that surrounds it to create the signature close-to-nature ambience, making it the best golf residential enclave in Melaka.

The homes have an impressive sleek façade and come in very sizeable, approximate gross built-up area from 2,430 sq. ft. A well-conceived, luxurious interior layout, it offers full-length windows adjoining the patio lounge and lawn for uninterrupted airflow into the spacious living and dining area. The master bedroom opens onto a large balcony for one to take in the glorious view of the green golf landscape.

Tiaraville Resort Homes was launched in 4 phases, beginning 2011 with 2 phases completed and delivered. The final collection of this one and only of its kind resort homes are now open for sale with an exclusive number of units available.

*Terms and conditions apply

THE FINAL BUSINESS FRONTIER IN CHERAS

The final business frontier in Cheras’ much coveted residential and commercial hub, M-Row consists of 14 units of spacious and competitively-priced, prime 2-Storey Exclusive Shop Offices with sizes ranging from 1,395 sq. ft. to 2,821 sq. ft. It is located close to Exit 704, which is the main entry and exit point to Bandar Mahkota Cheras as well as neighbouring Bandar Sungai Long that offers great value for money and a profitable investment. It is further supported with an existing market catchment of 100,000 people and counting, a thriving town centre, and seamless connectivity with an upcoming MRT station just a stone’s throw away, for high-growth potential and business opportunities.

M-Row was completed ahead of schedule and launched in December 2016 and now is available for sale with an exclusive number of units. Beyond its extremely accessible and viable location, M-Row is designed to appeal to both entrepreneurs and the urban market of today.

*Terms and conditions apply

Tiara Melaka Golf & Country Club

BANDARSG LONG

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Bandar Mahkota Cheras

2-Storey Semi-Detached Homes Land size 35’ x 70’

2 ½-Storey Semi-Detached Homes Land size 35’ x 70’

2 ½-Storey Bungalow Homes Built-up from 4,191 sq. ft.

Selling Price from RM475,920*

Total 151 Units

RowExclusive Shop O�ces

Bandar Mahkota Cheras

RowExclusive Shop O�ces

Bandar Mahkota Cheras

RowExclusive Shop O�ces

Bandar Mahkota Cheras

2-Storey Exclusive Shop Offices Land size from 20’ x 70’ and above

Selling Price from RM1.3 million*

Total 14 Units

F r e e h o l d

2 ½-Storey Bungalow HomesArtist’s impression

[ Ongoing Project n Cheras ] [ Ongoing Project n Melaka ]

GREEN LUSHNESS, ULTIMATE RESORT LIVING

Call 03-2141 1976www.lionproperty.com.my

The New AngleOf Phnom PenhInternational Destination& Lifestyle

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Phnom Penh is a remarkably vibrant city and international destination of choice for expats. As a bustling hub of business and culture, the capital of Cambodia is the gateway to exotic Asia. Once considered the ‘gem of Indochina’ for its ideal routes and trade, it has retained much of its old world charm with provincial French influences in boulevards, architecture, language, cuisine and mixture of Angkor empire traditions.

Previously known as Krong Chaktomuk (City of Four Faces), the city earned its name being located at the convergence of Mekong, Bassac and Tonle Sap rivers which formed an ‘X’. The Phnom Penh city of today is named after the renowned Wat Phnom Daun Penh (Hill Temple) built in 1373 which houses five Buddha statues on a hill.

Phnom Penh is currently home to approximately 3 million people, and receives around 5 million visitors yearly. Its dynamic and booming economy makes it ideal for long or short-term stay. The city is a living oasis with many places of interests, world heritage sites, temples of Angkor, beaches on the southern coast, marketplaces on river and land, endless trove of antiques, carvings, silk and silver. It’s easy to see why people keep coming back: quite literally, it’s love at first sight.

Like other Asian capitals on the precipice of modernisation, the city is undergoing rapid change. Over the last few years, there have been more developments mushrooming – from five star hotels, international cuisine and fine dining, bars to mega movie theatres and malls. Transformation is already underway for travel routes, networks, and infrastructure as well as ports which will pave the way for better business, trade and investments. The astounding growth and wealth of opportunities here is limitless.

Never one to shy away from opportunity, Lion Group Property is taking a bold step in line with its vision to bring innovation and value in breaking new grounds by expanding into international markets.

In light of this, the group is contributing one of the largest malls and Condotel on the main boulevard in Phnom Penh with the much anticipated Lion City Gateway integrated development, just a short walk across the Phnom Penh International Airport, which will be launching soon with potential for roaring success.

[ Business & Trends n Cambodia ]

PHNOM PENHTHE PEARL OF ASIA

[ Upcoming Project n International ]

[ Upcoming Projects n Malaysia ][ Upcoming Projects n Malaysia ]1312

Resilion Residence is a collection of boutique low-density freehold Condominiums and Townvillas within a gated and guarded community with full-fledge conveniences and recreational facilities. Located in Bandar Mahkota Cheras, Resilion Residence is an ideal and secure place to call home for young modern aspiring urbanites seeking a fun, active, convenient yet affordable lifestyle, an address reflecting the promise of a new and exciting chapter in status and life.

With a strong emphasis on its location, being semi-secluded on a hilltop with clear unobstructed all round views of the Cheras skyline and beyond, Resilion Residence is a welcome sanctuary away from the hustle and bustle of the city yet still within close proximity to the city centre. Resilion Residence will hold beautiful views and provide residents with an environment of fresh air for fresh perspectives. Resilion Residence is only 1.8km away from University Tunku Abdul Rahman (Sungai Long Branch) and is connected by rail via the nearest Balakong MRT station.

Bestowed with the clear sea vista of the Andaman Sea, this development is poised to become one of the most iconic hilltop Green Resort Luxury Condominiums in Batu Ferringhi. Complemented with comprehensive modern facilities befitting its status, this development offers a sublime resort escape and lifestyle retreat; within the secure perimeters of a Gated and Guarded Community concept.

The development will be supported by an exclusive sea-front retail and F&B annexe to serve its residents and visitors alike. This development offers a dreamy lifestyle amidst rolling hills as its silhouette; a welcome sanctuary away from the hustle and bustle of the city yet with effortless accessibility to the city centre. It’s about being one with nature’s verdant serenity where one can Play GREEN, Breathe GREEN and Live GREEN.

Banting Industrial City is a vibrant work-and-live industrial city that blends high quality business space and reliable solutions with conducive business lifestyle. Banting Industrial City is strategically located with all types of transport connectivity by road, air and waterway.

With a total land size of 1,253 acres, Banting Industrial City is to be developed in 3 phases

and will be equipped with quality infrastructure and utilities such as reliable power supply, telecommunications and fire hydrants. The cost-effective and flexible plot size will appeal to a wide variety of investors from the light, medium and heavy industries, as well as warehousing and logistics companies. It is designed to cater for the clean and hi-tech, medium and heavy industries.

t Resilion Residence | 樂居苑 | at Bandar Mahkota Cheras

t Luxury Condominium at Batu Ferringhi, Penang

Banting Industrial City at Banting qServiced Apartment at Bandar Bukit Mahkota Bangi q

This development consists of a 4-tower building that sits right at the heart of Bandar Bukit Mahkota Bangi. This freehold lakefront serviced apartment is centrally situated next to the township’s existing Clubhouse right on the edge of the Central Lake, anchored at the bottom by a podium of lifestyle shops and pedestrian-friendly boulevard which promotes integrated community living.

As the first high-rise development in Bandar Bukit Mahkota Bangi, it comprises of a built-up ranging from 1,044 sq. ft. Created for simple, clean living, the development is designed with maximised natural lighting and ventilation, and balconies that offer 180° clear vistas of its surrounding verdant greenery.

The open space layout of the foyer, living and dining areas to the private spaces of the bedrooms, gives an impression of spaciousness for the ultimate in living comfort.

The development is complemented with a host of comprehensive facilities, within a secured, gated and guarded community and a Link Bridge for easy connectivity so residents can access lifestyle facilities on the entertainment podium. The development is all about being away from the hustle and bustle of the city and effortless accessibility to the city centre for daily travelling.

Architect’s perspective Architect’s perspective

Architect’s perspectiveArchitect’s perspective

1514

As a gesture of appreciation to our customers and in conjunction with Chinese New Year, the first Customer Appreciation Dinner for all buyers of 2016 was organised on 14 January 2017 with 150 customers, management staffs, media representatives and guests in attendance at the Mandarin Oriental Hotel, Kuala Lumpur. The night was filled with excitement as attendees were also the first to witness the launch of Lion Group Property’s latest property ownership campaign to ensure consumers have access to the Best Home Plan Solutions, ‘WHY’ Campaign. To add to the season’s festivities, each successful sale was awarded with a gold token.

The festivities included a tossing of Yee Sang, a delectable 9-course dinner with an array of performances by the soulful EB Duet; Malaysia’s funniest doctor, Jason Leong; and Joanne Teo, Malaysia’s very own practitioner of the mysterious Chinese Mask Changing. The night ended with Lion Group Property giving away 18 prizes worth a total of RM16,888 with lucky draws for shopping vouchers and 3 gold tokens as a gesture of gratitude for the unending support of our loyal customers over the year.

‘WHY’ Campaign:the Best Home Plan Solutions

We understand the challenges on the journey to becoming a homeowner and having listened to the needs of our customers, we came up with a plan that would enable our buyers to attain their dream a lot sooner than the conventional and by hassle-free means.

‘WHY’ Home Plan Solutions Campaign – a home package deal that lets customers have their “happily ever after” with all the benefits of savings, rebates, zero interest credit card payment, easy instalment schemes and added bonuses.

Thus within 4 months of the launching the campaign (January - April 2017), we were able to achieve a total of RM68 million in sales revenue. The key to our success lies in understanding the needs of our customers and delivering on our promises.

Recycling Bin Installation

We understand the importance of conserving the environment, and as an initiative to curb material wastage, we have installed recycling bins in our housing areas. We kick-started this campaign by setting up the first recycling bin made from high capacity steel at Bandar Mahkota Cheras Sales Gallery. This is just the beginning, there will be more recycling bins to come. The end goal is to encourage and gradually instil the habit of recycling among all our residential occupants.

Giving Back with a Genuine Heart

On 20 May and 10 June 2017, we were honoured to visit Rumah Bakti Al-Kausar at Bandar Baru Bangi and HOPE Children Centre in Melaka respectively to share some love and joy with the children. The wonderful smiles and delight we saw on that day, made the love we have put into giving mean so much more.

COMBINING FUN AND BENEFITS TO DRIVE SALES

CORPORATE SOCIAL RESPONSIBILITY

A private event for our 2016 purchasers; attendees registering at the counter

Press ad on February 2017

Our Managing Director, Mr Young Pey Feei (left), Group Chairman, Tan Sri William Cheng (right) and guests enjoying the performances of the night

HOPE Children Centre in Melaka

Recycling Bin Installation at Bandar Mahkota Cheras

Rumah Bakti Al-Kausar at Bandar Baru Bangi

From left: Manager, Ms Serena Cheng, Group Chairman, Tan Sri William Cheng, Managing Director,

Mr Young Pey Feei and General Manager – Marketing & Sales, Mr Eddie Wong launching WHY campaign

Lucky draw winners with Tan Sri William Cheng andProperty Division Senior Management

Live band – EB Duet and Mask Changing talent – Joanne Teo keeping our guests entertained throughout the night

[ Lion Group Property Culture & People ][ Lion Group Property Culture & People ]

Yee Sang toss by Tan Sri William Cheng, Lion Group Property Director, Dato’ Kamaruddin Nordin

(3rd and 4th from left respectively) and Property Division Senior Management for prosperity in the Year of the Rooster

CUSTOMER APPRECIATION NIGHT

RECYCLE

REDUCE

REUSESUSTAINABILITY

16[ Marketing In The Digital Age ]

LION GROUPPROPERTY ONSOCIAL MEDIA

Lion Group Property has a strong presence and loyal following on social media, including Facebook and website. Our Facebook page dishes out targeted content such as event announcements for property launches, road shows and open houses, tips on property buying, interior design, and so on, along with promotional campaigns and packages to ease the financial burden of our customers.

All of the information above is also included on our website, which covers the company’s history and core values in working to provide the best for our customers.

Other related information such as further product details, news and events, updates on property launches, construction progress and additional products and services offered can also be found online.

tqwww.lionproperty.com.my

p www.facebook.com/LionGroupProperty

LION GROUP PROPERTY DIGITAL COLLABORATION WITH HO CHIN SOON

The Ho Chin Soon Digital Marketing Mobile App provides an astonishing way for potential customers to virtually view 360° of the properties offered by Lion Group Property without having to visit the showroom. This portable 3D layout plan elevates the conventional layout plans displayed to the next level.

Using augmented reality technology, layout plans for Crescent Park are projected in 3D when viewed using a smart phone/tab/pad. Compared to the conventional layout model which is singular, heavy to carry and requires much space, the digital portable 3D layout plans can be kept in each person’s smart phone and can be viewed anywhere.

The customised poster-size map helps create awareness as a marketing material for distribution in order to reach out to a wider target of potential customers.