linkedincoaches rev1
TRANSCRIPT
LinkedIn: Marketing and Connecting for Utah Coaches
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Outcomes Networking is all Social Creating a Consistent Brand across all platforms
LinkedIn FaceBook Resume Bio
Key Elements of the profile Headline, Summary, Picture, Endorsements Recommendations, Publishing, Groups
Summary
Lane Change
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AssumptionsYou have a LinkedIn profileYou have basic understanding of how to use
the search functionsConnect with people telling people in a note
why you are interested in connectingHave an app on your smart phone so you can
send an invitation immediately to someone you meet
Introductions
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Expertise + Find-ability + StrategicAlliance = Pipeline of Clients
Expert or in the process of becoming one – takes 10 yrs to
become+
A viable structure of processes+
You can be found
Business Success
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NetworkingIt’s all Social
Your Network
What is it?
Why bother?
Who is in yours?
Strategy
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How do you network now?Affinity Groups
Neighborhood
School – Alumni AssociationU of Utah
Strategy
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Weak Ties + Strong TiesTotal Network
Weak Ties – provide access to information and resources beyond those available in first degree network
Strong Ties – Motivation to assist and more easily available
Source: Connected: The surprising power of our social network. Pg. 157
Strategy
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Be SeenIf you’re not there – get there
Utilize apps to add depth and breadth
Create an on-line presencesharing documents, blogs
Join Groups
Answer Questions
Strategy
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Be FoundUnderstanding Key Words in your Industry
Web Sites
SEO – Search engines
What do you do?
Strategy
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Optimize Your Online PresencePotential Clients must believe in your expertise.
Use the right language in LinkedIn and everywhere else you can be found online.
Personality counts – Authentic VoiceStand out in your industry as yourself.
Don’t be who “they” want you to be; be who you ARE.
Strategy
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The HeadlineAKA
Unique selling proposition
Personal branding statement
Elevator pitch
What is yours?Interviews and chance meetings
Online presentation
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I AMDescriptor
Intention
Outcome
Career Strategies Coach
Assisting individuals in clarifying their purpose, skills, abilities
Creating Work that works.
LinkedIn-Profile
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LinkedIn Success Strategies: How Will You Get Found?
Your profile tagline or headline:The first thing seen
and the easiest to tweak
LinkedIn - Profile
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Search Engine OptimizationSEO – key words.
What would someone search on?
Explore other profiles with similar job titles, industry.
Experiment – search yourself – do you show up?
LinkedIn - Profile
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Authentic
Story-Telling
Describe your passion.
High-Performer
Background - SummaryLinkedIn - Profile
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Summary If you have changed your name or it's
commonly misspelled; list all your “aka”s in your summary
Be Personable – lay out your values and passions.
Repurpose content. Remember your brand – stay on message.
Drop the job tasks you no longer wish to do.
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Endorsements & Recommendations
Endorsements – New in 2012 – Lists your skills allowing others to easily
endorse you. Recommendations – Tied to a specific job
You can request them. Others can write them for you without a
request. You will approve them before they show
online. You can hide them. You can ask the author to edit these if you
want to polish them up.
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Complete ProfileWhere you worked, Education, Competencies.
Picture – Is it easier to connect with a name and face.
A network – Have at least 50 - 100 connections.
Details - Evidence of your high performance.
Status line – shows your passion and engagement.
Recommendations and Endorsements
LinkedIn - Profile
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Public ProfileCustomize what other’s see.
Do you have a personalized URL?
Add Link to your email signature, cards, web site, blog.
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Updates At least once a week refresh your profile.
Updates. Jobs. Posts – repurpose blogs.
Comment on a connections profile. Help someone in a group.
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How to Connect – w/out InMail A friend, done business together, or
shared group. InMails available if you upgrade your
account to premium. Do this on a monthly basis and remember to turn it off when you are done.
Accepting connection requests. It depends. If you want to be found - accept requests. How you show up in searches related to
1st, 2nd level connections.
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Keeping Track of Your Connections
LinkedIn is helpful. Suggestions, reminders
Show how to link with your email. Touch base with your network – 3 people
a week. Face-to-face. Phone. Email. LinkedIn.
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On-Line Networking Facebook. Twitter - http://twitter.com/
Twitter can be linked to your LinkedIn feed so your posts appear both places.
Instagram. Pinterest. Newsle - https://newsle.com/
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RememberTurn off your activity broadcasts - click on
privacy controls.
Search on Groups that will let you connect with people who are in your target audience.
Identify top five strengths and use them in your profile – repeatedly.
Describe top skill and passion in summary. and have multiple experience descriptions listed under job titles.
Linked-In Profile
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Has anyone used the connector?Invitations
Attract your perfect clientFind your Tribe!