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  • LinkedIn Marketing - July 2013

    PAGE: 1 of 6

    LinkedIn Marketing

  • Housekeeping

  • 1. Introductions

    2. LinkedIn Context

    3. LinkedIn Objectives

    4. LinkedIn Positioning

    5. Building a Valuable Network

    6. Ongoing Communication

    7. Measurement

    8. Questions

    What’s going to happen?

  • who where where what

  • What is so exciting about

    LinkedIn marketing?

  • • !nding people

    • identifying what they want

    • being where they are looking

    • letting the world know

    • building relationships

    • developing a loyal following

    • getting them to sell for you

    What is effective marketing?

  • “the de facto tool for professional networking"

    What is LinkedIn?

  • Who uses LinkedIn?

    over 220 million subscribers globally

    the worlds largest business to business social network

    80% of companies now use LinkedIn as a recruitment tool

    average user is male, aged 39 and earns £60k a year Credits: Amodiovalerio Verde

    membership growing by two new members per minute

  • Who uses LinkedIn?

    Over 44% of LinkedIn’s users work in companies with more than 10,000 employees, in Asia the !gure rises to 57.3%

    LinkedIn’s membership grew by more than 50% globally between Jan 2012 and Jan 2013

    The industries with the highest representation worldwide are High Tech (14.3%), Finance (12.4%) and Manufacturing (10.1%)

    39% of subscribers are a Manager, Director, Owner, Chief Executive or Vice President

    Credits: Amodiovalerio Verde

    LinkedIn recently reached four million members in the UK

  • 220 Million + Members Worldwide

    Credits: Amodiovalerio Verde

    Who uses LinkedIn?

  • Who uses Linkedin?

    Credits: Amodiovalerio Verde

    Who uses LinkedIn?

  • Who uses LinkedIn?

    Credits: Amodiovalerio Verde

  • Credits: Amodiovalerio Verde

    Who uses LinkedIn?

  • Who uses LinkedIn?

    Credits: Amodiovalerio Verde

  • Credits: Amodiovalerio Verde

    LinkedIn users by seniority?

  • LinkedIn’s 3 Degrees of Separation

  • What is so great about LinkedIn

    marketing?

  • What could you be achieving through

    LinkedIn marketing?

  • LinkedIn Marketing Objectives

    • Cost Reduction

    • Recruitment

    • Market Research

    • Customer Analysis

    • Competitor Analysis

    • Identifying Trends

    • Product Development

    • Reputation Management

    • Brand Awareness

    • Internet Traffic

    • Expert Positioning

    • Search Engine Optimisation

    • Referrals

    • Direct Communication

    • Audience Building

    • Employee Engagement

    • Humanising Brand

    • Offer Promotions

    • Lead Generation

    • Sales

    • Customer Relationship Management

    • Customer Support

    • Customer Satisfaction

    • Cross Selling

    • Repeat Sales

    • Measuring Effectiveness

  • LinkedIn positioning

  • LinkedIn Profile

    x3

    x3

  • What is it that you deliver that is of

    irresistible value to your customers?

    LinkedIn Positioning

  • LinkedIn Endorsements

  • LinkedIn Recommendations

  • LinkedIn Groups

  • LinkedIn Applications

  • LinkedIn Positioning

  • LinkedIn network

  • Growing Your LinkedIn Network

  • Growing Your LinkedIn Network

  • Targeting

    targeting

  • Getting Proactive

  • ongoing communication

  • what to say?

  • • company news; awards, business wins, new starters etc • stories about people in your business • industry expertise • commentary on your industry / marketplace • video of your people, products & environment • industry news like exhibitions, trade shows etc • product & service reviews • industry interviews • ways of working, processes etc. • case studies and testimonials from your customers

    What to say?

  • performance management

  • Performance Management

  • Performance Management

  • Performance Management

  • how did we do?

  • happy sheets

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