linkedin: in/faisalazim content marketing professional website: … · 2020. 9. 26. · m a maruf...
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FAISAL AZIM
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Accomplishments
Formulated holistic communication & branding
strategy along with the execution plan for the 4
development projects & mother brand respectively.
Organically escaladed number of Facebook
engagement from 13K to 19K+ followers in one year.
During the COVID-19 response, produced and
distributed 30+ contents engaging few social
influencers like cricketer, doctor & artist. One of the
contents (repurposed) gained 400+ organic share
(highest).
Contributed in increasing net followers, comments
and page view to 50%, 118% & 300% respectively for
LinkedIn Company Page (last 30 days’ analytics).
Designed and delivered all contents for social media
from 2019-present which engaged 30K+ people in
Facebook.
Contributed in a team to manage the contents for Prothom Alo FB page and prothomalo.com of some
benchmark brand campaigns & events like Poth
Harabe Na Bangladesh, Kalker Prithibita Amader
Hobe, 4 Anniversary Thematic Campaigns,
Dhonnobad 55 Lakh Pathok, Bornomela, Cricket
World Cup Campaign, Math Olympiad, Debate Fest ,
Language Competition etc.
Skills Adobe Illustrator & Photoshop, and Canva, Freepik.
Adobe Premier Pro, white board animation,
animaker, Snapseed, FilmoraGo (online tools).
WordPress CMS, Facebook Ad Manager,
keywordrevealer, Hootsuite, MailChimp, FB &
LinkedIn analytics, Basics of Google Ad.
Language: Bangla (fluency in writing & speaking).
English (working knowledge in writing & speaking).
Work Experiences Deputy Manager, Communication and Branding
UCEP Bangladesh (February 2019-present)
Designed five social media thematic campaigns for
various day celebration like World Youth Skills Day.
Engaged all staff (800+) in sharing campaign
contents to increase the organic engagement.
Revamped organization’s Facebook Fan page &
LinkedIn Company page & increased engagements.
Created three digital marketing campaign planning
including budget (BDT 1-3.5 Lacs) projection.
Campaigns are Intl Literacy Day Celebration, Brand
Awareness to Conversion and UIST (social business
unit) admission campaign.
Conceptualized and delivered all contents (website
& social media posts & videos, copy writing) for four
development programme and also for mother brand
UCEP Bangladesh.
Implemented social listening (Facebook) using both
Chat Bot & human speak.
Revamped organization’s website (development still
in process) and led the activities.
Communication Coordinator
SAMPREETI PROJECT (A youth focused project by Kishor
Alo and Manusher Jonno Foundation).
(Dec. 2018-March 2019)
Contributed in a team to design & implement
various communication interventions like session on
internet safety for girls, thematic talk show on You
Tube (Prothom Alo) & Facebook Page (Kishor Alo),
Facebook paid promotion of thematic posts &
content management on KIA website. This project
has reached 5 lacs youth (estimated through offline
and online info) and created awareness regarding
the prevention of radicalization.
Content Marketing Professional
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Communication and thematic management professional with 10 years’ experience in
developing & implementing brand building strategies. Attended two international online
trainings on SDG & Digital Communication. Looking to work for an International Development
Organization to create strategic communication impact and develop my current skills further.
LinkedIn: in/faisalazim
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Website: azimfaisal.com
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E-mail: [email protected]
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Education
MBA in Marketing (2007-2008)
University of Dhaka.
BBA in Marketing (2003-2007)
University of Dhaka.
Work Experiences (continuing)
Liaison Officer for South Asian Games, 2010
Bangladesh Olympic Federation
Ensuring proper coordination between my assigned
teams and the Bangladesh Olympic Federation.
Report Writer
Brac University
Write reports on a seminar titled as Life Long
Learning Initiative, BU-IED and UNESCO.
Training Received (online)
Fundamentals of Digital Marketing by Google.
Facebook Marketing by Geeky Social.
Storytelling for Impact by Philanthropy University.
SDG for Youth: My Goal, My Responsibility by EMK
Center, Dhaka.
Work Experiences (continuing) Executive, Events | Senior Executive, Brand and
Activations | Assistant Manager, Events and Activations
Daily Prothom Alo (July, 2010-December, 2018)
Managed thematic brand communication campaigns
like Desh Ke Mayer Moto Bhalobashun, Kalker
Prithibita Amader Hobe, Ek Kotite Prothom Alo
Facebook Page, Ki Anondo, Bishwkaper Matobbor,
Anniversary Campaign, Product Launching etc.
Accomplished brand engagement events focused
largely on youth that brought revenue of 7 million
BDT.
Liaison with journalists, feature writers and page
editors and digital content team.
Prepare concept notes, proposals (including budget)
& monitoring reports for various campaigns & events.
Manage partnerships with sponsors & ad agency.
Create & manage micro website and FB Fan pages of
different campaigns & events.
Content creation and management (print and digital
platforms).
Sample Works Revamped Website- http://website.ucepbd.org/
Creative Design
https://www.facebook.com/ucepbd.org/photos/
a.213586002174563/1529739250559225/
Video storytelling-
https://www.facebook.com/ucepbd.org/videos/2
94994818457169
Animation Video-
https://www.facebook.com/ucepbd.org/videos/7
19400462190613
Thematic Creative Design -
https://www.facebook.com/ucepbd.org/photos/
a.213586002174563/1479059712293846/
Media Engagement-
https://www.facebook.com/DailyProthomAlo/vid
eos/668138280712804
Repurposed Content -
https://www.facebook.com/watch/?v=14999913
20182010
Influencer Marketing-
https://www.facebook.com/213140642219099/vi
deos/2536083849941617
References
M A Maruf
Founder, Crosswalk Communications Ltd.
Contact Number: 01730076002
E-mail address: [email protected]
ABM Jabed Sultan
Head of Business, Prothom Alo Digital
Contact Number: 01716179289
E-mail address: [email protected]
http://website.ucepbd.org/https://www.facebook.com/ucepbd.org/photos/a.213586002174563/1529739250559225/https://www.facebook.com/ucepbd.org/photos/a.213586002174563/1529739250559225/https://www.facebook.com/ucepbd.org/videos/294994818457169https://www.facebook.com/ucepbd.org/videos/294994818457169https://www.facebook.com/ucepbd.org/videos/719400462190613https://www.facebook.com/ucepbd.org/videos/719400462190613https://www.facebook.com/ucepbd.org/photos/a.213586002174563/1479059712293846/https://www.facebook.com/ucepbd.org/photos/a.213586002174563/1479059712293846/https://www.facebook.com/DailyProthomAlo/videos/668138280712804https://www.facebook.com/DailyProthomAlo/videos/668138280712804https://www.facebook.com/watch/?v=1499991320182010https://www.facebook.com/watch/?v=1499991320182010https://www.facebook.com/213140642219099/videos/2536083849941617https://www.facebook.com/213140642219099/videos/2536083849941617mailto:[email protected]