1Marketing Solutions

Where business happens

Marketing Solutions

Sylwia Godlewska

Account Executive

sgodlewska@linkedin.com

2Marketing Solutions

Mike OakleyCompany CEO

Members absorb content in the LinkedIn news feed, helping to maximize engagement levels

We build

relationships

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between brands and the world’s professionals to make them both more successful

Achieve your objectiveswith LinkedIn

LinkedIn Confidential ©2013 All Rights Reserved4

PublishExtend

Target

Generate Awareness

Build Community

Drive Consideration & Preference

Generate Traffic & Leads

Drive Advocacy

5Marketing Solutions

Regarding to www.econsultancy.com LinkedIn is now responsible for a staggering 64% of all visits from social media channels to corporate websites according to our research, which tracked an average of 2m monthly visits to 60 corporate websites over two years.

By contrast, Facebook accounts for 17% of such visits, while Twitter is on just 14%.

http://econsultancy.com/uk/blog/63616-linkedin-users-are-more-interested-in-your-company-stats?utm_medium=feeds&utm_source=blog

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LinkedIn WSJ.com Forbes.com Econo-mist.com

FT.com0

20,000,000

40,000,000

60,000,000

80,000,000

100,000,000

120,000,000

140,000,000

160,000,000

180,000,000

Source: comScore, Feb. 2013

Nearly 8X more unique visitors than WSJ and Forbes

Monthly Unique Visitors (global)

7Marketing Solutions

36%

28%

19%17% 16%

14%12%

10%9% 8% 8%

6% 6%

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459K BE visit LinkedIn monthly

202K BE visit LinkedIn daily

Source: BE: Global 2012

LinkedIn reaches more Business Elite monthly than any other site measured

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274K C-suite visit LinkedIn monthly

118K C-

suite visit LinkedIn daily

Source: BE: Global 2012

LinkedIn reaches more C-suite monthly than any other site measured

36%

27%

21%19%

15%13% 12% 11%

9% 9% 8%6% 6%

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More B2B marketers have found success on LinkedIn

Source: Webmarketing123, "The State of Digital Marketing 2012 Report,” Aug 28 2012

44%of US B2B marketers have generated leads on LinkedIn

13%Higher than Facebook

33%Higher than Twitter

http://go.webmarketing123.com/2012-State-of-Digital-Marketing-Report.html

10Marketing Solutions

Over 80% of leads generated through social media for B2B marketers come from LinkedIn.

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http://www.business2community.com/social-buzz/80-social-media-b2b-leads-come-linkedin-infographic-0813659#!Biefh

11Marketing Solutions

57%growthin page views y/y

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32%growthin monthly users y/y

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

1 4 716

31

53

87

144

300MM+1 of every 3 professionalson the planet is LinkedIn

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Jobs

Content

6X Newsfeed

Groups/ Company

Page

Slideshare

LinkedIn Today

Influencers

More Engagement with Professional Content

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LinkedIn is the #1 channel to distribute content

Source: 2013 B2B Content Marketing Benchmarks, Content Marketing Institute/Marketing Profs

% of NA B2B marketers who use various social media sites to distribute content

Se-ries1

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

7%

7%

8%

10.00%

10.00%

12.00%

23.00%

26.00%

39.00%

61.00%

80.00%

80.00%

83.00%

LinkedIn Confidential ©2013 All Rights Reserved15

Target with Accuracyusing authentic data

Who they are Who they knowWhat they doTheir profile Their connections Their behavior

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Function, Seniority, Location, Industry, Company Size

Education, Interests, Groups

Targeting beyond demographics

Some examples of new custom segments

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CAREER CROWDS:Business Travellers

IT CommitteeFortune 1K …. WEALTH CROWDS:

Active TradersCredit Card Propensity

Mass Affluent …

FOLLOWERS OF INDUSTRIES:

Finance FollowersTechnology Followers

Marketing & Advertising Followers …

DEGREE TARGETING:

Master DegreeMBA …

Display + Sponsored inMail 2x higher inMail open rates

Display + Sponsored Updates Display primes people to click

content

25% lift in CTR for Sponsored Updates

Reach your targeted audience and drive higher engagement by combining all three in a single campaign

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Sponsored Updates to drive leads in volume for the second stage of the campaign

Effectively reach your buyers Accurate targeting Cross platform reach

Drive quality leads People have previewed content

before clicking High conversion rates from clicks to

leads

Pay only when people click CPC pricing Clicks on social actions are free

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Deliver rich content in the LinkedIn feedacross all devices with Sponsored Updates

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Case Study: Sponsored Updates

Results• 15% conversion rates

• CPL 50% below target

"We have seen very high quality leads coming in from our sponsored updates on LinkedIn. Not only can we target the audience we want to, we can promote our best performing content. “

Hubspot23

Optimize your campaignwith our real-time analytics

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