linked learning identity guidelines v1.0 2015 learning | identity guidelines v1.0 2015 logo the...

LINKED LEARNING | IDENTITY GUIDELINES V1.0 2015

· This style guide provides important

information about using the Linked

Learning brand in a consistent manner

· Use this guide if you are a Linked

Learning school or partner who wants

to use the Linked Learning brand

· If you are working with a professional

designer, share this guide with them


Logo

The Linked Learning logo is made up of the Linked Learning symbol and the logotype “Linked Learning.” This logo is intended to be used by Linked Learning partners and leaders in the field from certified Linked Learning pathways and schools, partner organizations and business and community partners.

There are 2 approved lock-ups of the logo. One is centered. One is horizontal. Do not recreate or alter the lock-up.

Logo Colors

The Linked Learning logo can be printed in the branded colors or in grayscale.

L O G O O N L I G H T B A C K G R O U N D L O G O O N C O L O R B A C K G R O U N D

C L E A R S PA C E ( C E N T E R E D L O C K U P )

C L E A R S PA C E ( H O R I Z O N TA L L O C K U P )

X X

S TA C K E D L O C K U P C L E A R S PA C E

X X

W I D E L O C K U P C L E A R S PA C E

S TA C K E D L O C K U P M I N I M U M S I Z E

1 ”

W I D E L O C K U P M I N I M U M S I Z E

1 . 2 5 ”

This style guide provides general outlines for using the Linked Learning brand, including guidance on the logo, color palette, fonts, photos and PowerPoint slides. These guidelines outline best practices for using the brand, including instances where a professional graphic designer is not available. For additional help, email [email protected]. To access files for Linked Learning, please visit LinkedLearning.org/Get-Involved/Resources/.

P M S B L A C K 4

P M S 1 7 3

P M S 3 1 2 5

Incorrect Usage

Do not alter the proportions or alignment of the logo lock-up. Do not use the logo against unapproved backgrounds. The Linked Learning logo is not to be distorted in shape vertically or horizontally.

L I N K E D L E A R N I N G I D E N T I T Y G U I D E L I N E S V 1 . 0 : F E B R U A RY 2 0 1 3

Linked Learning

Design VocabularyIncorrect Logo Usage

Proper use of the Linked Learning logo is essential for maintaining and protecting the Linked Learning identity.

The following examples below illustrate unacceptable applications of the Linked Learning logo. Always use master logo artwork for reproduction.

Do not change the configuration of the logo Do not redraw or re-typeset elements of the logo Do not apply unspecified color values to the logo Do not tint the logo outside of specified values

Do not apply a gradient to another part of the logo Do not outline the logo Do not distort or change the shape of the logo Do not rotate the logo

Do not place logo on an image Do not place logo on a pattern Do not place the logo within another shape Do not create a new lockup with another logo


Linked Learning








Linked Learning








Linked Learning








Linked Learning







Color Palette

The Linked Learning color pallete comprises the following four primary colors. These colors should always be reflected when using a color version of the logo and in all Linked Learning materials and documents that incorporate color and aren’t exclusively black and white.

Co-Branding

If you would like to present the Linked Learning logo alongside a second or third logo, please email [email protected], and we will create a logo lock-up comprising multiple logos for you. “Proud Partner” lock ups available to use on LinkedLearning.org/Get-Involved/Resources/.

P R I M A RY PA L E T T E S E C O N D A RY PA L E T T E

PA N T O N E P M S B L A C K 4 U P M S 3 1 2 5 U P M S 1 7 3 U P M S 6 1 0 U P M S 9 5 4 4 C

C M Y K C = 0M = 2 0Y = 1 0 0K = 9 0

C = 8 5M = 0Y = 2 0K = 0

C = 0M = 7 0= 1 0 0K = 5

C = 0M = 0Y = 6 0K = 5

R G B R = 6 5G = 5 0B = 0

R = 0G = 1 8 0B = 2 0 5

R = 2 3 0G = 1 0 5B = 3 0

R = 2 5 0G = 2 3 0B = 1 2 5

R = 2 2 9G = 2 3 9B = 2 1 8

H E X 4 0 3 4 1 5 0 0 B 4 C D E 5 6 9 2 5 F 9 E 5 7 D


Typography

Another facet of building a consistent visual style entails incorporating the same fonts throughout all materials. To reinforce the Linked Learning brand, Brandon Grotesque is the preferred typeface for headlines, subheads and body copy. For text used in supporting capacities as part of call-out boxes, side bars and other non-essential text, Museo Slab is the preferred typeface.

Many users who are not professional designers will not have access to Brandon Grotesque and Museo Slab typeface families. For those who cannot access those typefaces, substitute Calibri for all headlines, subheads and body copy. Calibri is found in most word processing and presentation software programs (such as Microsoft Word and PowerPoint). This font should also be used in interactive applications such as html.

B R A N D O N G R O T E S Q U E ( E X A M P L E S I N C L U D E R E G U L A R , I TA L I C , B L A C K )

abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZM U S E O S L A B ( E X A M P L E S I N C L U D E 3 0 0 , 5 0 0 , 7 0 0 )

abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ


abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZC A L I B R I ( E X A M P L E S R E G U L A R A N D B O L D )



Taking and Selecting Photos

When taking and choosing photographs for customized materials, you will want to be sure that you are selecting photographs that help represent your program, your students and Linked Learning in the most positive light.

Photo Library

A library of professionally shot photos is available on the Linked Learning website (http://LinkedLearning.org/Get-Involved/Resources) under the “Photo Library” heading. These are available for your download and use as needed, so long as they are used for Linked Learning purposes.

Stock Photography

If you choose to conduct a search for stock photography, select images that are more casual and natural feeling. Look for dynamic photos that show students and teachers interacting candidly. We always encourage using photos in which subjects look happy and engaged.

Shooting New Photographs

Should you decide to take your own photos using your students, teachers and partners, be sure to give consideration to the equipment you use and the backgrounds and settings.

Tips for taking great photos for collateral materials:

• Be sure the students, teachers, business leaders and others that you photograph reflect the diversity of your district. Be sure that audiences see themselves in the photos you use.

• Think about appropriate attire for photos. Encourage students to wear outfits that are more like what they would wear at their internships and less like what they wear on Saturday. Avoid apparel with logos, busy patterns, a lot of solid white and neon colors.

• When you are shooting, think about lighting. Turn on some extra lights and make sure your subjects are in the light—if the light is behind your subjects, they may be difficult to see.

• Think about the angles and perspective of your photos. It’s best to shoot your subjects from their own level, rather than with the camera angling down. If your subjects are sitting, crouch or sit when you take the photo. In terms of framing, your subjects do not always need to be centered in the photo. Try centering on other parts. Similarly, try taking photos from different angles. Get low or move to the side and see how the photo looks like from there. And it’s almost always a good idea to shoot from closer rather than farther away. A group of two to three people should mostly fill the frame. One person should take up one-third to half of the frame.

• Be sure to take multiple shots, including both horizontal and vertical options. You want to be able to select your best photo from a variety of options. You may also find you have needs for both vertically and horizontally oriented photos.

• Don’t pose your subjects. Instead have you subjects act naturally and try to capture moments as they are walking down the hall, working on a group project, etc. But do avoid photographing subjects with their back to the camera, unless that is a deliberate artistic choice.


PowerPoint Presentation

C O V E R S L I D E

C A L I B R I A S A S TA N D A R D F O N T T Y P I C A L LY F O U N D I N M I C R O S O F T P O W E R P O I N T.

S TA C K E D L O G O A LWAY S S TAT I O N E D I N T H E B O T T O M R I G H T C O R N E R .

C O L O R B A C K G R O U N D : ( R : 2 5 0 ; G : 2 3 0 ; B : 1 2 5 )

F O N T C O L O R : ( R ; 6 5 ; G : 5 0 ; B ; 0 )

G R A P H I C C H A R T C O L O R : ( R : 0 ; G : 1 8 0 ; B : 2 0 5 )

H O R I Z O N I M A G E U S E

U S I N G B R A N D C O L O R S A S O V E R L AY S

I M A G E U S E I N A C I R C L E

D O T T E D L I K E H E A D E R A N D F O O T E R

I N T E R I O R S L I D E E X A M P L E 1

I N T E R I O R S L I D E E X A M P L E 2


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