LiNK mE

By: Mayuri Srivastava

IntroductionPeople now a days believe in having

something new . They want a

new , better social network .

So now its time to move on and do something to meet out their desires.

“LiNK mE is introducing a brand new instant messaging app which will provide its customers a platform

where all their desires will be fulfilled with greater satisfaction”

Executive SummaryLiNK mE’s main objective is to provide a

better technology with more privacy and user benefits which may keep the customers aligned

towards the brand and LiNK mE may lead to have a positive brand equity.

Situation Analysis

1. Company overview

Company Overview The company figured out that there

was need of a more private network and worked on it. LiNK mE is recently

going to launch its new app in the market in which it even added an

option of private chats.

2.Market Overview

Market Overview

Its necessary to know about who you need to connect with or engage

with, for that LiNK mE opted strategy of segmentation.

“Segmentation includes grouping of the customers with similar wants or needs”

The major segmentation LiNK mE did for its customer :

• Geographic Segmentation: nations , countries or or religions.

• Demographic Segmentation: family size or income.

• Psychographic Segmentation: lifestyle or values .

• Behavioral Segmentation: knowledge , attitude or response towards a product.

3.Target

Customers

Target customers

The basic target of Link Me would not be a specific age group people but

all of them. As there already exists a tough competitor of Link Me in the

market (Whatsapp) but its weak privacy policies will turn out to be an

opportunity for Link Me.

Goal

Link Me’s main goal would be acquiring a huge share of market and being a king of social networking which

provides its customer with greater satisfaction .As there are a number of

social networking sites which exists in the prevailing market Link me needs to build a positive brand equity in

the mind of its target customers.

LiNK mE’s Strategy

1.Target market

CustomersLiNK mE will opt the strategy of connecting to the customers

with the most frequently used device .So ,its core audience will be on mobile as it is sure

to start an app.

CollaboratorsThe key collaborators of

LiNK mE would be the technicians , planners , website develop and

the marketing Deaprtment.

Company The profile,content,visitor stream

are all mine.I wont be associating to a specific

network that limits me.Link me would be a decentralized

app where everyone would be the owner of his own content.

CompetitorLiNK mE’s closest

competitor in its market place is whatsapp which provide similar messaging services to the customers.

Context Link me will keep an eye on the things

that influences customer’s behavior towards the app such as

region , nationality , self concept of the consumers and their pattern of living and will

design the app keeping all these things in mind.

2. Value proposition

Customer valueCustomers are basically the king of the

market whose needs should be fulfilled so LiNK mE is trying to give them more than their

expectation by introducing an app which would be better in quality and of no cost when compared to the other

instant messaging apps . By this LiNK mE may lead to have a greater customer

value.

Collaborator value

Collaborators are the main people who bring the brand towards success so they must be provided some special rewards or

incentives which motivates them more towards their work.

Company value Although successfully positioning a new

product in a well established market is difficult but Link me would provide more advantages to the

customers to have a high customer value.

Tactics

Product Link me would provide an option where

users can secretly hide their conversations and also the company would be sharing its profit to the customers by providing some benefits to them with each successive like on their

uploaded display picture.

ServiceLink me would be providing its customers

a better instant messaging service and in addition link me

would even be giving an extra service in which customers can send five free messages when they are in an emergency and they

don’t have a data connection.

BrandLink me automatically brings in your mind

its meaning that is to provide better communication with

the best use of modern techniques .Link me has even given

a slogan i.e. “technology at it best” which means Link me believes

in providing its customers the best.

Price Link me would be a an app with no

premium ,available for free to the customers on the play store .It

may only be consuming some data charges.

Incentives The employees, technicians and

marketing department will be given rewards or penalties on the basis of their performance.

Communication Link me will be opting the strategy of

integrated marketing communication system in which it would be organizing several events, will advertise its brand to communicate skillfully to

the customers.

Distribution

The key and the direct distributor of this brand would be its website or

the customers can download it from play store.

Implementation

Infrastructure required for Link me are networks and access ,

software , server and GPS locater.

Infrastructure

Processes: • Determining the objective• Establishing this brand• Building brand awareness amongst the

customer.• Building brand attitude to make it easier for the

customers to identify the brand.• Influence brand purchase intention.• Communicating effectively• Welcoming feedbacks

Schedule• Designing the app• Technicians overview• Target market analysis• Launch of product• Marketing

Control• Performance evaluation: After

implementation of the planned process link will need to compare the actual performance with the planned performance to analyze the customers feedback.

• Environmental analysis: Link me would broaden its analyzing of customer’s need to give them more than they expect.

Exhibits Link me will try to build up the finest

network where people can feel themselves that the benefits they receive are actually

a lot more than their expectation. The company will try to maintain its goodwill to the break even point . It will try to acquire the market through its latest techniques by making a communication mix and building its positive brand equity by positioning the

brand.

Recap ecap• Link me ‘ the company which is soon

going to launch an app• Its strategies of giving benefits by sharing

profit to its customers.• Its goal to reach its customers by

providing the best instant messaging app• How will it implement the plan?• Control and evaluation• Exhibits