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.inddLing Tung Design Journal 2010

01 RP
The Study on Difference of Satisfaction Between First Person RP Houses Watching Systen in
Virtual Reality and Normal Systen
/
Discuss Cultural Transformation and Utilization by Spatial Symbiosis Take APEX LIN’S Works
for Example


(E)To the Third Judge
1
RP
The Study on Difference of Satisfaction Between First Person RP Houses Watching Systen in Virtual Reality and
Normal Systen
Abstract
System of house watching is a significant element in house sale now. This service helps
selling management to be faster, low cost, and efficient. Besides, it’s displaying also clear in
visual communication than traditional figures. According to the ranking from statistic, the study
can distribute four main house sale samples- A, B, C, & D, then compare with E (first person
internet RP house watching system in virtual reality, constructed by this study) to do the statistic.
According to the result of statistic, the satisfaction of sample E is better than others, and has an
obvious difference with sample A, C, & D. Integrating the content of interview could know, the
sample B & E get high satisfaction, because of sample B provides complete figures and sample E
provides 3D viewing and the effects of walking over in the system of watching house. Therefore,
if the system could integrate variable service and complete figures data, its effect will be arose on
house selling. The study focus on the system of house watching, the other scopes have to research
in the future.
Key words: Visual Communication, System of Watching house, Virtual Reality, Satisfaction
1 Department of Industrial Design, National Cheng Kung University 2 Graduate Institute of Industrial Design, National Cheng Kung University
2
RP
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20082008

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A B C D E
N Valid 71 71 71 71 71
Missing 0 0 0 0 0
Mean 2.3239 3.6901 2.5775 3.5352 3.8451
Minimum 1.00 2.00 2.00 2.00 2.00
Maximum 3.00 5.00 4.00 5.00 5.00
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Total 71 100.0 100.0
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Paired Differences
Difference
Pair 2
Pair 3
Pair 4

A
DD
2008.12.22From: http://news.pchome.com.tw/science/
etwarm.com.tw/article/article_allview.php
No.159
p1
p.23
(2007)
p.1
(2008)e
Sutherland, I. E. (1968), A head-mounted three dimensional display, Proceedings
of AFIPS Conference, vol. 33, Washington, D.C.: Thompson Books, pp.756-764.
People's Daily Online (2005), Internet more important than other media:
Netizen, 2009.1.16. From: http://english.people.com.cn/world.html
12
RP
Nina S. (2000), Paired Sample T Test. Psychology Department, USA: Wellesley
College.
Research Center2008.12.20From: http://www.i-buzz.com.tw/
H. N. Norman (2000), Internet and Society: A Preliminary report, USA:
Stanford Institute for the Quantitative Study of Society.
13
-
Discuss Cultural Transformation and Utilization by Spatial Symbiosis Take APEX LIN’S Works for Example
Li-Ling Chen1 Chang-Chi Tsai2
Global culture creativity industry has become important national development since 2002.
Modern designers introduced cultural elements into the creative arts and the designs which develop
from the context of native place culture. This article is concerning the symbiosis between the
space and the culture. I will take designer Apex Lin’s creation “My Homeland” for example to
discuss the article, take Bricolage as the method, take Cultural Studies, Semiology and Cultural
Code as the theories, to explain how Apex Lin used the concepts of local cultures and Spatial
Symbiosis in his creation to talked about his life in Taiwan and made Taiwan cultures become the
elements to design. Nowadays, Taiwan is developing its design culture, which includes our lives
and originalities. It is also a way to care about the globalization, environment and the sustainable
value of the culture.
Industry
1 Graduate Institute of Visual Communication Design Ling Tung University 2 Department of Visual Communication Design Ling Tung University
14
-
-




(200845)


15


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(Hip-hop)(2008159-160)


















2004a:154-163)
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(a) (b) (c) NO.34 P19





18
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1991







(2006c136)/My Homeland
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Dear, Michael J. (EDT)/ Flusty, Steven (EDT),2006140-
141








20
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243




epochtimes.com)
(Virinder S. Karla, raminder Kaur, John Hutnyk2008121)

21









Clotaire, R. 2007 p24
Dear, Michael J. (EDT)/ Flusty, Steven (EDT) 2006The Spaces of
22
-
p 40-141
Karla, V.S.; Kaur, R. & Hutnyk, J. 2008Diaspora and
Hybridityp 121
Ruth, R.2003 p 93
Susanne. K. L. 1991 p 112
2004
p154-163156
p159-160
20082007 p45
-200875http://www.florist.
org.tw/D/d7414.htm
Yueh-Hsiu Yen1 Yu-Chia Wang2
Abstract
In recent years, museum’s digital archives on web have become one of the crucial approaches
to carry out cultural & creative industry in many countries. The museum website provides the
viewers a convenient and rapid platform to enjoy the networked cultural heritage resources.
However, a well-designed function can enhance viewer’s willing to surf it. We studied literature
reviews on the website interaction information to build an examining model for evaluating
domestic 28 museum websites. The content analysis was employed which intended to understand
their attributes of interaction information. In addition, a preliminary model was established
as future development proposal. The results identify more than 3/4 samples are insufficient
of interaction information. The interaction information are still on the level of self-promotion
and one-way communication without collecting the viewers’ profile efficiently. The priorities
of categorized attributes on museum websites are linking, navigation, entertainment, mutual
communication, personalization and data gathering. In particular, the functions of personalization
and data gathering were rarely employed. It is suggested that a museum website with high
interactivity should provide exhibition, education, library, E-business and blog functions as its long
term development approach.
Keywords: museum websites, interaction information, content analysis
1 Department of Visual Communication Design Ling Tung University 2 Department of Visual Communication Design Ling Tung University
24








(Borsook & Wheat, 1991: 11-17)

(Wacksman & Cohen, 1997: 22)

(2007: 381-392)




Emerick (1995)
/
/Heeter (1989)
Marrelli (1996)
//
26

Massey & Levy
(1999)
Schultz (1999)100
(2000)e-mail

)
(1999: 49-70)








27



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30


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(Shedroff, 1999;
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1%5%50%

(Hoffman & Bateson, 2001)Davidow (2000: 473-490)




32


(2006: 90-117)








(1992)3
Kotler P.1996)

:
Emerick, T., (1995), Media and marketing strategies for the Internet: A step-
by-step guide. In E. Forrest & R. Mizerski (ed). Interactive marketing,
Lincolnwood, IL: NTC Business Books.
Heeter, C., (1989), Implications of new interactive technologies for
conceptualizing communication. In J. L. Salvaggio, and J. Bryant (eds.),
Media use in the information age: Emerging patterns of adoption and
consumer use. Hillsdale, NJ: Lawrence Erlbaum, 217-235
Hoffman, D. L., & Bateson, J. (2001), Essentials of Services Marketing. Ford
34

Worth, TX: Dryden.
Holsti, O. R. (1969), Content Analysis for the Social Science and Humanities,
Massachusetts Menlo Park. California: Addison-Westly Publishing Company,
116.
Marrelli, C., (1996), Anatomy of web advertisement. In E. Forrest & R. Mizerski
(Eds.), Interactive market. Lincolnwood, IL: NTC Business Books.
Nunnally, J. C. (1978), Psychometric theory (2nd ed.). New York: McGraw Hill.
Shedroff, N., (1999), Information interaction design: A unified field theory of
design. In R. Jacobson (Ed.), Information design, MA: MIT Press, 267-292

20(3)90-117
14(12)49-70
1337
44( 4)381-392
(2000)

Borsook, T. K. & Higginbotham-Wheat, N. (1991), Interactivity: What is it and
what can it do for computer-based instruction? Educational Technology,
October, 11-17.
Davidow, M., (2000), The bottom line impact of organizational responses to
customer complaints. Journal of Hospitality and Tourism Research, 24(4),
473-490.
Emerick, T. (1995), Media and marketing strategies for the Internet: A step-
by-step guide. In E. Forrest & R. Mizerski (ed). Interactive marketing,
Lincolnwood, IL: NTC Business Books.
Ghose, S. & Dou, W. (1998), Interactive functions and their impacts on the
appeal of Internet presence sites. Journal of Advertising Research (March/
April), 29-43
Goodman, J. (1999), Basic facts on customer complaint behavior and the impact
35
of service on the bottom line, Competitive Advantage, 1-5.
Ha, L., & James, E. L. (1998), Interactivity reexamined: A baseline analysis
of early business web sites. Journal of Broadcasting & Electronic Media,
42(4), 457 –474.
Hertzum, M. (1998), A review of museum web sites: in search of user-centered
design. Archives and museum informatics, 12, 127-138.
Jensen, J. F. (1998), Interactivity: tracking a new concept in media and
communication studies, Nordicom Review, 19(1), 185-204.
Liu, C. & Amett, K. P. (2002), Raising a Red Flag on Global WWW Privacy
Policies, Journal of Computer Information Systems, 43(1), 117-127.
Massey, B. L. & Levy, M. R. (1999), Interactivity, online journalism, and
English-Language web newspapers in Asia. J&MC Quarterly, 76(1), 138-151.
McMillan, S. J. & Hwang, J.S. (2002), Measures of perceived interactivity:
An exploration of the role of direction of communication, user control,
and time in shaping perceptions of interactivity. Journal of Advertising,
31(3), 41-54.
Morris, M. & Ogan, C. (1996), The internet as mass audience. Journal of
Communication, 46(1), 39-50
Tennant, R. (1999), Personalizing the digital library, Library Journal, 124
(12), 36-38
Rentschler, Ruth 2007, Museum marketing : no longer a dirty word, in Museum
marketing : competing in the global marketplace, Elsevier, Amsterdam,
Netherlands, 12-18.
Wacksman, B. & Cohen, A. (1997), How to make your web site truly interactive?
DM News, p. 22.
36
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MLA Handbook for Writers of Research Papers, A Manual for Writers, Chicago Manual /Ronald Gaskell, Drama and Reality: the European Theatre
since Ibsen. London: Routledge & Kegan Pall, 1972, p. 52.
Barbara K. Varley, “Socialization in Social Work Education,” Social Work , VIII (July, 1963), p. 105.
p.
45






(Semantic)(Meta- language)(realistic)
Abstract Many observers have often said or heard footnotes such as “that painting is drawn
very realistically”, “ so real”, and so on when they view or observe artifacts. Languages are tools which are used to express meanings or deliver feelings. When
users turn contexts to languages which they wish to express, if syntaxes, logics and rhetoric are used accuracy and correctly, and audience receive their meaning correctly, however, could concepts for languages expression could be perfect, accurate in reality?
One scholar pinpoints that “that painting is draw very realistically” is not appropriately. It is even more incorrect and highly controversial. It is true? If answer is yes, where goes wrong?
This article tries to analyze the phase “that painting draws very realistically”from Semantic and Meta-language perspectives to find the different interpret meanings and arguments by the word “realistic”.
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47
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2 1996887 3 Dover Wilson, “The Elizabethan Shakespeare,” Twentieth Century Interpretations of Romeo and
Juliet, edited by Douglas Cole (Englewood Cliffs, N.J: Prentice –Hall,1970), 97 4 Martha Rozett, “The Comic Structures of Tragic Endings: The Suicide Scenes in Romeo and
Juliet,” Shakespeare Quarterly, V, 36 (1985), 154-55
48
5 : (16 )
A Style Manual for StudentsThe MLA Style ManualA Manual for Writers of Term Papers, Theses, and Dissertations
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49



S.S.Wang C.H.Wu H.M.Ho

Taipei National Univ. of the Arts Ming Chaun Univ. Chinese Culture Univ.
L.P.Chang R.T.Lin J.Y.Lin

Taiwan Univ. of Sci. and Tech Taiwan Univ. of Arts Nanhua Univ.
C.C.Liang M.C.Chang

C.S.Huang S.L.Tsai C.T.Lai

Taipei Univ. of Education Fu Jen Catholic Univ. Chengchi Univ.
C.Y.Hsiao T.H.Su



(04)2389-2088
(04)2384-8226
408521
20105/May,2010
ISSN2218-3175