Linda Pawlowski 2011

Successful Community Fundraising

Events

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Answers please …

What are your organisation’s objectives? What type of events do you need? Who will you invite to these events? What are your different event

objectives? What else is happening? What will your success look like? Who do you need involved? How will you publicise the events?

Differentiate between

In-house events Arm’s length events Community fundraising eventsand between Different income streams (donations,

raised funds, earned income)

Project Outline

Choose one event and run through a project outline for it (bullets)

Strategy - Risks

Accident or Injury Theft or Sabotage Problems Relating to Alcohol No Shows etc. Liability

Are necessary contracts in place

If you are selling alcohol you will need a Liquor Licence

Strategy – Risks - Health & Safety

Remember that Health & Safety at Work Act covers ALL activities that take place in the public domain

Conduct a risk assessment for each and every one of your activities

If you are using a commercial fair make sure that every ride has its MOT and that you obtain a Safety Certificate for the whole fairground

Liability Always take out Public Liability Insurance Consider cancellation and all risk cover

VAT On the whole small or medium scale events will be unlikely

to be liable for VAT but always check you are exempt Charities may be able to claim back VAT so always use

official purchase orders where possible Public Entertainment Licences

If you are holding an event where singing or dancing is the main attraction you may require a Public Entertainment Licence

Bye-laws covering public places (make yourself aware)

Strategy - Risks – Making it Legal

Street Collection Permits Register well in advance if you want to have a collection on

public property Establish the requirements of your local council and abide

by them Keep the paperwork and accounting clear so that you will be

able to satisfy the post collection return properly Look out for new regulations

Lottery Registration 5 Types

Small Lotteries Private Lotteries Society Lotteries Local Authority Lotteries National Lotteries

Strategy - Risks – Making it Legal Cont.

Strategy – Risks - Health & Safety

Remember that Health & Safety at Work Act covers ALL activities that take place in the public domain

Conduct a risk assessment for each and every one of your activities

If you are using a commercial fair make sure that every ride has its MOT and that you obtain a Safety Certificate for the whole fairground

Joe Saxton, Nfp 2008

Planning – Marketing & Communications

What’s the message?

Who do you need to target in your marketing and communications plan?

Understand your audiences – what is the pull for them?

Activity

Planning - Budget – Key Points

Use a simple accounting system

Estimate your expenses carefully, allowing a wide margin for

problems Best Case/Worst Case

Make sure that basic expenditure can be met

Obtain sponsorship and donations early on

Ask for quotes as far as possible

Discuss major expenditure with your committee

Negotiate over everything

If you need a bank account open it at least two weeks

before you need it

Planning - Budget

Tracking Your Actual Expenses

Planning - Event schedule

Implementation

Finalise plans & prepare for implementation

Consider how you will communicate with key audiences

Consider how you will motivate the people involved in the project

Design and implement monitoring and evaluation

Implementation

Briefings Verbal – meeting or written All staff and key individuals with a

responsibility Overview of objectives for event Addresses, contact names and numbers Event timings Notes about special guests Q&As

Ongoing Project Activity

Review Measure success Learning Follow up with key audience Stewardship

Ongoing Activity - Stewardship

Stewardship is the process whereby an organisation cares for and protects its

philanthropic support – its gifts and those who give them – in a way that

responds to donors’ expectations and respects the act of giving.

Ongoing Activity-Stewardship

Maximising the impact of your event Who has been involved? Thank and be creative to plan ahead Advise on how donations are being spent Advise of problems or delays Tell them about the successes Invite them to see their achievements