lighting market assessment consumer survey and on-site saturation study

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RLPNC 16-7: 2016-17 Lighting Market Assessment Consumer Survey and On-site Saturation Study FINAL April 7, 2017 SUBMITTED TO: The Electric and Gas Program Administrators of Massachusetts SUBMITTED BY: NMR Group, Inc. D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 1 of 169

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Page 1: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

RLPNC 16-7: 2016-17 Lighting Market Assessment Consumer Survey and On-site Saturation Study FINAL

April 7, 2017

SUBMITTED TO:

The Electric and Gas Program Administrators of Massachusetts

SUBMITTED BY: NMR Group, Inc.

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 1 of 169

Page 2: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 2 of 169

Page 3: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

EXECUTIV

OVERA

LED

CFL

KEY FI

Sock

Pen

Pan

Pan

Stor

EISA

RECOM

Rec

Con

Guid

SECTION

1.1 1.2

1.2.1

1.2.2

1.3 1.3.1

SECTION

2.1 2.2

2.2.1

2.2.2

2.2.3

2.3 2.4

SECTION

3.1

VE SUMMARY

ALL ASSESSM

Ds .............

Ls .............

NDINGS .......

ket Saturatio

etration ......

el Visits – C

el Trends by

rage Behavio

A Coverage,

MMENDATION

ommendatio

siderations .

dance for Fu

1 INTRO

STUDY OBJE

METHODOLO

1 Telephon

2 On-site L

COMPARISO

1 Effect of

2 CHAN

SATURATION

COMPARISO

1 ENERGY

2 Linear Fl

3 Saturatio

SATURATION

ROOM-BY-R

3 PENE

BULB PENET

Y .................

MENT ............

...................

...................

...................

on Trends ...

...................

hanges in B

y Key Demo

or ................

, Exemptions

S, CONSIDER

ons ..............

...................

uture Study P

ODUCTION ...

ECTIVES .......

OGY .............

ne Surveys .

Lighting Inve

ON OF PANEL

Direct-Insta

NGES IN SOC

N BY HOUSEH

ON AREA .......

Y STAR® LE

luorescent S

on by Demog

N OF SPECIAL

ROOM SATURA

ETRATION ....

TRATION ......

Table of...................

...................

...................

...................

...................

...................

...................

Bulb Types o

graphics .....

...................

s, and Exclu

RATIONS, AND

...................

...................

Planning ......

...................

...................

...................

...................

entories .......

VISITS TO NE

all Participan

CKET SATURA

HOLD ............

...................

ED Saturatio

Saturation ....

graphics ......

LTY SOCKETS

ATION ANALY

...................

...................

f Content...................

...................

...................

...................

...................

...................

...................

over Time ....

...................

...................

usions .........

D GUIDANCE

...................

...................

...................

...................

...................

...................

...................

...................

EW VISITS ...

nts on Satura

ATION OVER

...................

...................

on ...............

...................

...................

S .................

YSIS ............

...................

...................

ts ...................

...................

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ation Estima

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I I I I I I

V VI

I X X

XI XI

I I 1 1 1 2 2 5 9 0 1 7 8 9 0 1 2 7 8

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 3 of 169

Page 4: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

3.1.1

3.1.2

SECTION

4.1 4.1.1

4.1.2

4.1.3

4.1.4

4.1.5

4.2 SECTION

BULB F

5.1 5.2

SECTION

6.1 6.1.1

6.2 6.3 6.4

6.4.1

6.4.2

6.4.3

SECTION

7.1 SECTION

8.1 A.1.

A.1.2

8.1.1

8.2 8.3 8.4

1 Room-by

2 Rooms W

4 PANE

BULB CHANG

1 Newly In

2 Bulb Rep

3 Bulb Rep

4 Newly In

5 Delta Wa

TRACKING C

5 FAMI

FAMILIARITY .

FAMILIARITY

BULB PREFE

6 RECE

SOURCES O

1 Sources

PURCHASES

CONSUMERS

INFORMING C

1 Presence

2 Informati

3 Informati

7 STOR

STORED BU

8 EISA

EISA OVERV

1 EISA Ph

2 EISA Ph

1 Enforcem

EISA AWAR

PHASE I EIS

EISA PHASE

y-Room Ana

Without Ener

EL VISITS – C

GES 2016-20

nstalled Bulb

placement B

placement B

nstalled Repl

atts .............

CFLS OVER T

LIARITY AND

...................

Y AND SATISF

ERENCES (CO

ENT PURCHA

F NEWLY AC

of Bulbs by

S BY ENERG

S’ PURCHASI

CONSUMER B

e of Marketi

ion Sought W

ion Driving B

RAGE BEHAV

LB STATUS ..

A COVERAGE

VIEW ...........

ase I ...........

ase II ..........

ment and Se

RENESS ........

SA COVERAG

E I COVERAG

alysis ...........

rgy-Efficient

CHANGES IN B

017 ..............

bs .................

Behavior ......

Behavior by D

lacement Bu

...................

TIME .............

SATISFACTI

...................

FACTION WITH

ONSUMER SU

ASES .............

QUIRED BULB

Income and

Y STAR STA

NG BEHAVIO

BULB PURCH

ng Materials

When Shopp

Bulb Type P

VIOR .............

...................

E, EXEMPTION

...................

...................

...................

ell Through P

...................

GE ................

GE – REPLACE

...................

t Bulbs ........

BULB TYPES

...................

...................

...................

Demographi

ulbs by Dem

...................

...................

ON ..............

...................

H BULB TYPE

URVEY) ........

...................

BS ..............

d Home Type

ATUS ...........

R ................

HASES ..........

s .................

ping for Bulb

urchasing D

...................

...................

NS AND EXCL

...................

...................

...................

Period .........

...................

...................

EMENT BULB

...................

...................

S OVER TIME

...................

...................

...................

ic Variables

ographics ...

...................

...................

...................

...................

ES ................

...................

...................

...................

e .................

...................

...................

...................

...................

bs ................

Decisions .....

...................

...................

LUSIONS ......

...................

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S ................

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................ 60

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................ 65

................ 65

................ 70

................ 74

................ 78

................ 78

................ 80

................ 83

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................ 98

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................ 99

.............. 100

.............. 101

.............. 102

.............. 103

.............. 107

9 4 7 8 0 3 3 0 2 2 5 5 0 4 8 8 0 3 4 7 7 8 9 3 6 8 9 9 0 1 2 3 7

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 4 of 169

Page 5: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

8.5 SECTION

APPENDIX

A.1 A.1.

A.1.2

A.2 APPENDIX

APPENDIX

C.1 C.2 C.3 C.4 C.5

APPENDIX

APPENDIX

E.1 E.2

APPENDIX

APPENDIX

G.1 G.2 G.3 G.4

FIGURE 1FIGURE 2FIGURE 3

IN

FIGURE 4FIGURE 5FIGURE 6FIGURE 7FIGURE 8FIGURE 9FIGURE 1

EISA PHASE

9 DEMO

X A METH

CONSUMER

1 Weightin

2 Survey S

WEIGHTING

X B SATU

X C CONS

KEY DEMOG

MASSACHUS

MASSACHUS

MASSACHUS

EXAMINING T

X D DETA

X E COM

SATURATION

PENETRATIO

X F ADDI

X G PANE

PANEL RESP

PANEL DEMO

PANEL SATU

NY PANEL N

: SATURATIO

2: MA & NY S3: MA & NY LN 2016 & 2014: MA LED P5: REPLACEM

6: 2016-17 R7: LED SATU

8: BULBS BY

9: ON-SITE VI

0: TIMING OF

E I COVERAG

OGRAPHICS .

HODOLOGY ..

SURVEY ......

ng Scheme ..

Sample Erro

SCHEME .....

URATION BY D

SUMER SURV

GRAPHIC DIFF

SETTS CONSU

SETTS CONSU

SETTS CONSU

THE EFFECT

AILED CONSU

PARISON OF

N COMPARISO

ON COMPARIS

ITIONAL ANA

EL NON-RES

PONSE RATE

OGRAPHIC A

URATION COM

NON-RESPON

ON OVER TIM

SATURATION

LED BULB S17 ...............

PENETRATION

MENT BULB TREPLACEMEN

RATION AND

EISA PHASE

ISITS OVER TF ON-SITE VI

GE BY INCOME

...................

...................

...................

...................

r ..................

...................

DEMOGRAPH

VEY RESULTS

FERENCES BE

UMERS’ BULB

UMERS’ REC

UMERS’ BULB

OF AGE DIFF

UMER SURVE

PANELISTS T

ONS .............

SONS ...........

ALYSIS OF LIG

PONSE BIAS

S .................

NALYSIS ......

MPARISON ....

NSE BIAS ASS

FigME ................N 2017 – WEI

SATURATION

...................N BY ROOM TTYPES ..........

T BULBS BY

REPLACEME

E I CATEGOR

TIME .............SITS ............

E AND HOME

...................

...................

...................

...................

...................

...................

HICS .............

S BY SURVEY

ETWEEN SUR

B FAMILIARITY

ENT LIGHTING

B PREFERENC

FERENCES BE

EY RESULTS .

TO NEW VISIT

...................

...................

GHTING TREN

..................

...................

...................

...................

SESSMENT ...

gures ...................IGHTED .......2009-2017

...................TYPE, 2009-2...................DEMOGRAPH

ENT TRENDS

RY, 2016 & 20......................................

TYPE ..........

...................

...................

...................

...................

...................

...................

...................

Y MODE AND

RVEY MODES

Y AND AWAR

G PURCHASE

CES ............

ETWEEN STA

...................

TS ...............

...................

...................

NDS ..............

...................

...................

...................

...................

...................

...................

...................WITH ENER...................2017 ..............................HIC ..............BY INCOME -017 ...................................................

...................

....................

....................

...................

...................

...................

...................

....................

DEMOGRAPH

...................

RENESS OF E

ES ................

...................

ATES ............

....................

....................

...................

...................

....................

....................

...................

...................

...................

...................

....................

....................GY STAR L................................................................................- MA VS. NY............................................................

.............. 109

.............. 110

.............. A-1

.............. A-1

.............. A-2

.............. A-3

.............. A-4

.............. B-1

HICS ....... C-1

.............. C-2

ISA ....... C-3

.............. C-6

.............. C-8

.............. C-9

.............. D-1

.............. E-1

.............. E-1

.............. E-1

.............. F-1

.............. G-1

.............. G-1

.............. G-1

.............. G-2

.............. G-3

................. II

................ IVEDS

................. V

................ V

............... VI

.............. VIIY ............... IX................ X.................. 4.................. 4

9 0 1 1 2 3 4 1 1 2 3 6 8 9 1 1 1 1 1 1 1 1 2 3 I

V V

VI I I

X XI 4 4

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 5 of 169

Page 6: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

FIGURE 1FIGURE 1FIGURE 1FIGURE 1FIGURE 1FIGURE 1

LFIGURE 1FIGURE 1

MFIGURE 1FIGURE 2FIGURE 2FIGURE 2

(MFIGURE 2FIGURE 2FIGURE 2FIGURE 2FIGURE 2

LFIGURE 2

HFIGURE 2FIGURE 3

IN

FIGURE 3S

FIGURE 3FIGURE 3FIGURE 3FIGURE 3

SFIGURE 3

CFIGURE 3FIGURE 3FIGURE 3

SFIGURE 4FIGURE 4FIGURE 4FIGURE 4FIGURE 4

1: MA SATU

2: MA & NY3: EFFICIENT

4: COMPARI

5: MA & NY6: MA & NY

LEDS IN 20167: SPECIALT

8: ENERGY-MASSACHUSE

9: MA AND N20: LED PEN

21: CFL PEN

22: INCANDES

MASSACHUS

23: OVERALL

24: WHAT RE

25: REPLACE

26: CFL USE

27: MASSACH

LEVELED OFF

28: MASSACH

HALOGENS HA

29: MASSACH

30: MASSACH

NSTALLED LE31: MASSACH

SATISFACTION

32: PREFERE

33: REASONS

34: ENERGY35: TYPE OF LSURVEY ........36: SIGNAGE,CONSUMERS W37: BULB PUR

38: EFFICIENT

39: MASSACH

SIGNIFICANTL

40: EISA PHA

41: BULBS BY

42: BULBS BY

43: COMPARI

44: COMPARI

URATION RAT

Y SATURATIO

T VS. INEFFIC

NG CFL AND

Y BULB SATU

Y LED BULB

6 & 2017 .....TY BULB SAT

EFFICIENT BETTS ............NY PENETRA

NETRATION BY

ETRATION BY

SCENT + HAL

ETTS) ..........L BULB REPL

EPLACED WH

EMENT BULBS

, SALES, AND

HUSETTS CO

F AFTER STEA

HUSETTS AND

AS INCREASE

HUSETTS CO

HUSETTS AND

ED BULBS ...HUSETTS AND

N .................NCES BETWE

S FOR LED O

Y STAR LEDLIGHT BULBS

..................., MATERIALS

WHEN BUYIN

RCHASES BA

T BULB PURC

HUSETTS CO

LY IN RECENT

ASE I CATEG

Y EISA PHAS

Y EISA PHAS

SON OF MA

SON OF MA

TES 2009-20ON 2017 - WE

CIENT BULB SD LED ADOPT

URATION 201SATURATION

...................TURATION BY

ULB SATURA

...................ATION ...........Y ROOM TYP

Y ROOM TYP

LOGEN PENE

...................LACEMENTS, HAT ..............S BY DEMOG

D SHIPMENT

NSUMERS’ FA

ADY INCREAS

D NEW YORK

ED ................NSUMERS’ UD NEW YORK

...................D NEW YORK

...................EEN CFLS AN

OR CFL PREF

DS ................S PURCHASE

...................S, AND INFOR

NG CFLS OR

ASED ON INFO

CHASES BAS

NSUMERS’ AT YEARS .......

GORIES .........SE I CATEGO

SE I CATEGO

& NY ON-SIT

& NY PANEL

17 ..............EIGHTED ......SATURATION

TION ...........3-2017 .......

N 2009-2017...................

Y ROOM TYPE

ATION BY RO

...................

...................PE, 2009-201

E, 2009-201TRATION BY

...................MASSACHUS

...................RAPHIC .......ESTIMATES,AMILIARITY W

SES, WHILE NK CONSUMER

...................SE OF FAMIL

K CONSUMER

...................K CONSUMER

...................ND LEDS BY

FERENCES BY

...................ED IN THE LAS

...................RMATION SEE

LEDS .........ORMATION SO

SED ON INFOR

AWARENESS O

...................

...................ORY ..............ORY ..............

TES WITH CE

L AND NEW V

...................

...................N RATES 2009......................................

7 WITH ENER...................

E, MASSACHU

OM TYPE, 20......................................7 (MASSACH

7 (MASSACH

ROOM TYPE

...................SETTS & NEW

...................

...................2005 TO 20

WITH CFLS A

NY CONTINUE

RS’ FAMILIAR

...................LIAR TECHNO

RS’ SATISFAC

...................RS’ REASONS

...................STATE IN 20

Y STATE .........................ST SIX MONT

...................EN BY MASSA

...................OUGHT ........

RMATION SOU

OF EISA HAS

...................

...................

...................

...................ENSUS ..........VISITS ..........

....................

....................9-2017 ................................................RGY STAR

....................USETTS 2017009-2017, ........................................HUSETTS) .....HUSETTS) .....E, 2009-2017....................

W YORK ................................................16 ...............

AND LEDS HA

ES TO INCREA

ITY WITH

....................OLOGIES .......CTION WITH

....................S FOR LOW L....................016 AND 2017........................................THS – CONSU

....................ACHUSETTS

....................

....................UGHT ...........S DECLINED

....................

....................

....................

....................

....................

....................

................ 11

................ 15

................ 16

................ 17

................ 18

................ 197 .............. 22

................ 25

................ 29

................ 31

................ 327

................ 33

................ 47

................ 51

................ 53

................ 63AS

ASE ......... 67

................ 68

................ 69

................ 73ED

................ 747 ............. 75................ 76................ 84UMER

................ 85

................ 88

................ 91

................ 92

.............. 103

.............. 105

.............. 106

.............. 109

.............. 112

.............. 113

1 5 6 7 8 9 2 5 9 1 2 3 7 1 3 3 7 8 9 3 4 5 6 4 5 8 1 2 3 5 6 9 2 3

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 6 of 169

Page 7: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

FIGURE 4FIGURE 4

B

FIGURE 4A

FIGURE 4T

FIGURE 4F

FIGURE 5Y

TABLE 1:Y

TABLE 2:TABLE 3:

YTABLE 4:TABLE 5:TABLE 6:TABLE 7:TABLE 8:TABLE 9:TABLE 10

STABLE 11TABLE 12TABLE 13TABLE 14TABLE 15TABLE 16TABLE 17TABLE 18TABLE 19TABLE 20TABLE 21TABLE 22TABLE 23TABLE 24TABLE 25TABLE 26TABLE 27

45: KEY DEM

46: MASSACH

Y AGE, TENU

47: MASSACH

AGE, TENURE

48: MASSACH

TENURE, AND

49: MASSACH

AMILIARITY B

50: ENERGY-YORK ...........

CURRENT PYEAR—UNWE

CURRENT P CURRENT P

YEAR—UNWE

CURRENT P PANEL AND

DIRECT-INS

COMPARISO

COMPARISO

INSTALLED

0: DEMOGRA

SATURATION.1: SATURATIO

2: HOU VALU

3: ROOMS W4: REASONS

5: REASONS

6: PANEL RE

7: 2017 PAN

8: NEWLY INS

9: REPLACEM

0: EMPTY SO

1: BULB REP

2: BULBS RE

3: REASONS

4: REPLACED

5: REPLACEM

6: REPLACED

7: REPLACEM

OGRAPHIC DHUSETTS CO

URE, AND INC

HUSETTS CO

E, AND INCOM

HUSETTS CO

INCOME CAT

HUSETTS AND

BY AGE CATE

EFFICIENT B...................

PANEL AND NEIGHTED, MA

PANEL VISIT TPANEL AND NEIGHTED, NEW

PANEL VISIT T NEW VISIT D

STALL PROGR

ON OF SATUR

ON OF SATUR

LINEAR FLUO

APHICS WITH S...................ON OF SPECI

UES FOR EFF

WITHOUT ENE

FOR NOT INS

FOR NOT INS

EPLACEMENT

EL REPLACE

STALLED BU

MENT BULBS

OCKETS 2016PLACEMENT IN

EPLACING INC

FOR BULB TD BULBS BY DMENT BULBS

D/REPLACEM

MENT BULBS

DIFFERENCES

NSUMERS’ BCOME CATEG

NSUMERS’ PME CATEGORY

NSUMERS’ LTEGORY .......D NEW YORK

EGORY .........ULB SATURA

...................

TaNEW VISIT SA

ASSACHUSETT

TIMING BY FI

NEW VISIT SA

W YORK .......TIMING BY FI

DEMOGRAPH

RAM PARTICI

RATION RATE

RATION RATE

ORESCENTS .STATISTICAL

...................IALTY SOCKE

FICIENT AND IRGY-EFFICIE

STALLING EESTALLING CFBULB SUMM

EMENT BULBS

LBS ............. BY BULB SO

6-2017 .........N MASSACHU

CANDESCENT

TYPE CHANGE

DEMOGRAPH

BY DEMOGR

MENT BULBS

BY DEMOGR

S BETWEEN CULB FAMILIA

GORY ...........URCHASES IN

Y ................ED AND CFL...................

K LED, CFL,...................ATION BY RO

...................

ables ATURATION CTS ...............RST VISIT YE

ATURATION C...................RST VISIT YE

ICS COMPAR

PATION BY YES................ES, 2009-201...................LLY SIGNIFICA

...................ETS BY BULB

INEFFICIENT

ENT BULBS ..E BULBS - MA

FLS/LEDS –MARY (UNWE

S ....................................OURCE ...........................USETTS AND

T BULBS ......E.................

HIC, MASSAC

RAPHIC, MAS

BY DEMOGRA

RAPHIC, 2016

CONSUMER SARITY AND EI...................N THE LAST S...................L PREFERENC

...................HALOGEN A

...................OM TYPE, 20...................

COMPARISON

...................EAR, MASSAC

COMPARISON

...................EAR, NEW YO

RISON ..........YEAR (UNWEI

...................17 ..................................ANT DIFFERE

...................B TYPE .........BULB TYPES

...................ASSACHUSET

NEW YORK .IGHTED) ..................................................................................NEW YORK .......................................

CHUSETTS ....SSACHUSETTS

APHIC, NEW

6-17 ............

SURVEY MOD

ISA AWAREN

....................SIX MONTHS

....................CES BY AGE,....................

AND EISA

....................013-17, NEW

....................

BY FIRST VI

....................CHUSETTS ...BY FIRST VI

....................ORK .................................IGHTED) ...................................................................ENCES IN LED........................................S BY ROOM T....................TTS ......................................................................................................................................................................................................................S .................YORK ..........

....................

DES ......... C-2NESS

.............. C-5 BY

.............. C-7, .............. C-9

............ C-10W

.............. F-2

SIT

.................. 5

.................. 6SIT

.................. 6

.................. 6

.................. 7

.................. 8

.................. 9

................ 14

................ 20D

................ 21

................ 21TYPE ........ 30................ 34................ 36................ 36................ 39................ 39................ 42................ 43................ 44................ 45................ 48................ 52................ 57................ 58................ 58................ 60

2 5 7 9 0 2 5 6 6 6 7 8 9 4 0 1 1 0 4 6 6 9 9 2 3 4 5 8 2 7 8 8 0

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 7 of 169

Page 8: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

TABLE 28TABLE 29TABLE 30TABLE 31TABLE 32TABLE 33TABLE 34TABLE 35TABLE 36TABLE 37TABLE 38TABLE 39TABLE 40TABLE 41TABLE 42TABLE 43TABLE 44TABLE 45TABLE 46TABLE 47TABLE 48TABLE 49TABLE 50TABLE 51TABLE 52TABLE 53

STABLE 54TABLE 55TABLE 56TABLE 57TABLE 58TABLE 59

HTABLE 60TABLE 61TABLE 62TABLE 63

KTABLE 64

YTABLE 65TABLE 66TABLE 67

8: REPLACEM

9: DELTA WA

0: ESTIMATIN

1: LED SATIS

2: LED SATIS

3: LED SATIS

4: LED INDIC

5: BULBS OB

6: PURCHASE

7: SELF-REP

8: PURCHASE

9: PURCHASE

0: LEDS AND

1: TYPE OF L2: CONSIDER

3: STORED B4: COMPARIN

5: STORED B6: STORED B7: STORED B8: EISA PHA

9: EISA EXE

0: WATTAGE

1: GENERAL

2: MASSACH

3: MASSACH

SOURCE .......4: RESPONSE

5: CONSUME

6: SURVEY S7: ON-SITE S8: ON-SITE V9: 2017 SATU

HOUSEHOLD .0: SATURATIO

1: MASSACH

2: SATURATIO

3: CONSUME

KNOWLEDGE

4: MASSACH

YEAR ............5: 2017 CON

6: 2009 – 207: PANEL AN

MENT BULBS

ATTS BY BUL

NG CFLS REP

SFACTION ....SFACTION BY

SFACTION BY

CATORS BY MBTAINED .......E SOURCE ...ORTED PURC

E SOURCE BY

E SOURCE, 2D CFLS PURC

LIGHT BULBS

RATIONS IN LI

BULBS BY BU

NG STORAGE

BULBS BY BU

BULBS BY BU

BULBS STATU

ASE I SCHEDU

MPTIONS .....RATIOS ......SERVICE CO

USETTS REP

USETTS REP

...................E RATES ......R SURVEY W

SAMPLE ERRO

SAMPLE ERRO

VISIT WEIGHT

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USETTS STAT

ON BY DEMO

RS’ BULB AW

BY SURVEY MUSETTS CON

...................NSUMER SURV

17 CONSUME

D NEW VISIT

BY DEMOGR

LB TYPE FOR

PLACING OTH

...................Y BULB TYPE

Y CUSTOMER

MASSACHUSE

...................

...................CHASE SOUR

Y HOME TYP

2016 AND 201CHASED JULY

S OBTAINED I

IGHT BULB PULB TYPE OVE

E HABITS ......ULB BY INCOM

ULB BY HOME

US ................ULE ....................................................

OVERED BY ELACEMENT BLACEMENT B......................................

WEIGHTING SC

OR ...............OR FOR SATU

T SCHEME .....SOCKET AND

...................OGRAPHICS –

TEWIDE SOC

OGRAPHICS –WARENESS A

MODE ..........NSUMERS’ BU

...................VEY RESULT

ER SURVEY RT SATURATIO

RAPHIC, 2016PAST YEAR

HER CFLS ......................

ES ................R AVERAGE A

ETTS CONSUM

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17 ..............Y-DEC 2016N PAST YEAR

PURCHASES B

ER TIME .........................ME ...............E TYPE .....................................................................................ISA PHASE I

BULBS BY EISBULBS COVER

...................

...................CHEME ...........................URATION EST

...................D MEAN AND

...................– MASSACHUS

CKET COUNTS

– NEW YORK AND FAMILIAR

...................ULB PURCHA

...................S ................RESULTS ....N COMPARIS

6-17, CONT’D............................................................................

AND NUMBER

MER DEMOG

...................

...................ME – MASSAC

HUSETTS ........................– PANEL ON

R – PANEL OBY STATE ............................................................................................................................................................I SATURATIO

SA PHASE IRED BY EISA............................................................................TIMATES .........................MEDIAN SAT

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...................ASE CONSIDE

...................

...................

...................SON..............

D .................................................................................................

R OF LEDS ....RAPHICS ..............................................CHUSETTS ...........................................N-SITE VISITS

ON-SITE VISIT

....................

....................

....................

....................

....................

....................

....................

....................

....................ON ................CATEGORY ..

A PHASE I BY

....................

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GHTING

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....................

....................

....................

....................

................ 61

................ 62

................ 64

................ 70

................ 71

................ 72

................ 77

................ 79

................ 80

................ 81

................ 82

................ 83S .............. 86TS ............ 87................ 89................ 94................ 95................ 95................ 96................ 97................ 99.............. 101.............. 104.............. 107.............. 108Y

.............. 108

.............. A-2

.............. A-3

.............. A-3

.............. A-4

.............. A-4Y

.............. A-5

.............. B-3

.............. B-4

.............. B-5

.............. C-1

.............. C-8

.............. D-1

.............. D-3

.............. E-1

1 2 4 0 1 2 7 9 0 1 2 3 6 7 9 4 5 5 6 7 9 1 4 7 8 8 2 3 3 4 4 5 3 4 5 1 8 1 3 1

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 8 of 169

Page 9: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

TABLE 68TABLE 69TABLE 70TABLE 71TABLE 72TABLE 73TABLE 74TABLE 75

8: PANEL AN

9: BULB REP

0: MA PANEL

1: MA PANEL

2: MA SATUR

3: NY PANEL

4: NY PANEL

5: NY SATUR

D NEW VISIT

PLACEMENT B

L DISPOSITIO

L DEMOGRAP

RATION COM

L DISPOSITIO

L DEMOGRAP

RATION COMP

T SATURATIO

BY QUARTILE

ON ................PHICS...........PARISON* ....N ................

PHICS ...........PARISON* ....

N COMPARIS

ES – MASSAC

...................

...................

...................

...................

...................

...................

SON..............CHUSETTS ......................................................................................................................

....................

....................

....................

....................

....................

....................

....................

....................

.............. E-1

.............. F-5

.............. G-1

.............. G-2

.............. G-3

.............. G-3

.............. G-4

.............. G-4

1 5 1 2 3 3 4 4

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 9 of 169

Page 10: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

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D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 10 of 169

Page 11: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

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D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 11 of 169

Page 12: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

(althoughthe first inefficieadded towere fille

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6 LIGHT

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 12 of 169

Page 13: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

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D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 13 of 169

Page 14: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

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D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 14 of 169

Page 15: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

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D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 15 of 169

Page 16: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

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6 LIGHT

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 16 of 169

Page 17: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

Figure 7 trends (thyear) by income hthey are compara

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6 LIGHT

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 17 of 169

Page 18: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

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6 LIGHT

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 18 of 169

Page 19: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

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ment for at leke to keethat merits

market will ree I has hadI, we group

l Service Liga separate ru

another rulem

wed that neain 2017, mo2017 provid

EISA Phases. 15% in 2A can be fou

lusions

ct (EISA) of ghting markalso known ae exact imp

y (DOE) issu changed thategories (mof the lumen

manufacture would likely athe backstop

east some bup an ongocareful atten

eact to Phasd on the re

ped installed

ghting) ulemaking an

making

arly six out oore than weded a similae I-exempt 2017) and Nund in Sectio

2007 has hket. While Phas the EISA

pact of Phasued two rulehe definition most notably

range.

and sale of allow manufp goes into ulb categorieoing dialog ntion.

se II, we caesidential ligbulbs into fo

nd requirem

of every ten ere covered ar estimate o

bulbs currNew York (2on 8.

had and willhase I of EISA backstop) se II is yet es that greatof bulbs sub

y, reflectors,

lamps are facturers to effect and hes. In the fin

with light

n focus our ghting markfour categori

ents)

currently inin 2016 (59of covered brently instal24% in 2016

l continue toSA has beenis not set tounknown, intly expandedbject to EISAglobes, and

covered, thesell through

have allowednal rules, theing industry

attention onket. To helpies based on

stalled bulbs9% vs. 51%)bulbs (62%)led in both

6 vs. 13% in

2015-1

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o n o n d A d

e h d e y

n p n

s ). ). h n

6 LIGHT

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 19 of 169

Page 20: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

RECOM

In this seplanning consideraevaluatio

Recomm

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RLop

Figure

MENDATIO

ection, NMR based on

ation, or poon activities c

mendation

mendation 1nd provide inon, the PAs program cy

any EISA-eed in 2017endation.

Rationale: WEDs, evidenn saturationenetration in

e 8: Bulbs

ONS, CONS

offers recomthe finding

oint of guidconducted a

ns

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should contycle (2019 –xempt bulb7 and 201

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by EISA P

SIDERATION

mmendationgs discussedance, we oas part of this

should contr LED bulbstinue to care

– 2021), as bs. The res18 will pro

mers in the ns study showtration ratesarison area

hase I Cat

NS, AND GU

s, consideraed in this roffer a ratios study.

tinue with exs through theefully assesopportunitieults of fortovide addit

non-programws that the ps of energy-(New York)

tegory, 201

UIDANCE

ations, and greport. For onale based

xisting planse current 20s the need

es may conthcoming evtional insig

m comparisonprograms ha-efficient bul

continue to

16 & 2017

guidance foreach recom

d on the fi

s to educate016-2018 profor continuetinue to exisvaluation sthts to ass

n area are aave had a slbs. LED sao lag signific

r future studymmendationndings from

e consumersogram cycleed support inst, especiallyudies to besist in this

also adoptingstrong impacaturation andcantly behind

2015-1

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y n, m

s e. n y e s

g ct d d

6 LIGHT

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 20 of 169

Page 21: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

thbybmo

Conside

Considebe madewant to bulbs bestorage.

RsabininLrero

InMstinst

Guidanc

Guidancspecificaretailers should inthat futurof informand cons

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he rates founy program etween the

marketplace, ver the next

erations

eration 1: The to encouraconsider a fore they bu

Rationale: Wavings from e a sell-thro

ncandescentndicates thatEDs. Still, theason housooms was th

n addition, iMassachusettorage as th

ncandescenttorage, it is h

ce for Futu

ce 1: The lly incorporaare plannin

nclude researe studies ar

mation includsumer surve

Rationale: Gind recent ch

he full impacanuary 2017

ce 2: As cors should al

sits to help es based on v

nd in Massaefforts) acctwo statesit is possible

t few years.

he PAs shoage custome

bulb buybaurn out, fill th

With the recethe residen

ough period, t-to-LED andt consumershe majority

seholders prhat the bulbs

incandescentts homes in

he next closets were beinhighly likely

ure Study P

PAs shouldate researchng to take aarch questiore designed de: supplier ys.

iven recent hanges in thct of EISA P7 rules, it is l

onducted inso continue

eliminate posvisit timing.

achusetts. Ecounted for s. Still, givee that the op

uld continueers to replacck programhem with CF

ent changes tial lighting mrelatively fe

d incandescs are already

of bulbs arerovided for s had not yet

nt bulbs man 2017, with est bulb typeng stored for

that they wil

Planning

d be carefuh questions taction in resns related toto specificainterviews,

actions by he administraPhase II will likely that ve

n this 2016-to ensure t

ssible differe

ENERGY STAnearly all on the rapidpportunity fo

e to carefullyce inefficient to persuadFLs or LEDs

to Phase IImarket is rapew bulbs rement-to-CFL c

y inclined to e replaced unot using

t burned out

ade up the more than tw

e (CFLs). Nor future use.ll eventually

l to ensureto determine

sponse to Eo the remainally address

literature re

the DOE to ation in Wasbe. Howeve

ery few bulbs

-2017 studyhat any new

ences in satu

TAR LEDs (thof the differed pace of cor program in

y consider wt bulbs befode people tos, and remo

I of EISA, thapidly closingmain EISA econversion freplace incaupon failureenergy-effic

t.

majority (5wice as manotably, two-tIf these bulb

y be installed

e that upcoe when and

EISA Phase ning EISA-exthis market

eviews, on-s

o greatly expshington, it iser, if implems will remain

y, future onw visits are furation level

he only LEDrence in LEDchange obsentervention m

what programre failure. To change o

ove inefficien

he window fg. While therexempt. Thefound in theandescents e and the mcient bulbs

56%) of storny incandescthirds (67%)bs are not red.

oming evaluhow manufaII. In additi

xempt bulbsniche. Poss

site studies,

pand the scs difficult to

mented as oun exempt.

n-site saturafielded concs between p

Ds supportedD saturationerved in themay diminish

m efforts canhe PAs mayut inefficien

nt bulbs from

for capturingre is likely to

e high rate oe panel studywith CFLs oost commonin particula

red bulbs incent bulbs in of all stored

emoved from

ation effortsacturers andon, the PAs

s and ensuresible sources, sales data

ope of EISAassess wha

utlined in the

ation studiescurrently withpanelists and

2015-1

XII

d n e h

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g o of y

or n

ar

n n d

m

s d s e s

a,

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s h d

6 LIGHT

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 21 of 169

Page 22: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

Rbthwwa2

Guidancpurchasethe curreachieve provide ishould be

RmsipthLthdw

Rationale: LEetween 201

he panel visiwhether obsewere a bypro

nd panel vis016.

ce 3: This ste behavior aent upstreamremaining pinformation e designed s

Rationale: Asmultifamily hingle-family urchase beh

hese demogEDs. Howev

he sample ddefinition of working with

ED saturatio5 and 2017)its before beerved differeduct of visit sits concurr

udy supportamong HTR m model or apotential in son a wider specifically t

s discussedhouseholds

counterparhavior. This graphic grouver, this stu

does include HTR includevaluators t

on is increa7). For the 2eginning theences in LEDtiming. For t

rently, which

ts the effortshouseholds

a revised or such househrange of ho

to capture un

d in the ratioappear to

rts in Massmay be an

ups. Similarlydy was desia substanti

des more thto assess the

asing rapidl016 on-site

e new visits, D saturationthe 2017 onh appears to

s the PAs has. This wouldifferent pro

holds and inouseholds thnderreprese

onale for Rebe lagging sachusetts indication th

ly, HTR groigned as a gial number ohan just ince viability of

ly (approximvisits, NMRwhich made

n were due n-site visits, No have obvi

ave initiated tld inform theogram designcrease thehat are con

ented househ

ecommendabehind the

in terms ohat LEDs arups may begeneral pop

of low-incomcome. Note:f such a HTR

mately 0.5%R completed de it difficult

to HawthornNMR compleiated issues

to directly ste discussion

gn would be ir adoption

nsidered HTRholds.

ation 2, low-eir non-low-of LED satre still too ee lagging inpulation studme household: the PAs aR study.

% per monthnearly all o

to determinene effects oeted the news detected in

tudy use andn of whethebest able to

of LEDs. ToR, the study

-income and-income andturation and

expensive fo adoption o

dy and, whileds (134), theare currently

2015-1

XIII

h of e

or w n

d er o o y

d d d

or of e e y

6 LIGHT

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 22 of 169

Page 23: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

for a com

1.1 ST

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ction s of the Mssment condfrom telephoith random ed from a paember 2016

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Massachuseducted by None surveys

samples oanel maintaithrough Jan

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D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 23 of 169

Page 24: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

regardingweightingsite visitsindicators

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ork differed As describedy selected ntained a lin

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D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 24 of 169

Page 25: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

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D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 25 of 169

Page 26: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

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D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 26 of 169

Page 27: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

1.3 CO

One potchange Hawthornnew visitMassach

The 201ensure thdifferencsuch, in tand New

Table 1 sthe study

For the 2panel anpurchase2014 repreport, areport. Mfound in

Table

Bulb Typ

# of hom

# of soc

Incandes

CFLs

LEDs

Halogen

Fluoresc

LED Fixt

Empty So

Other/Doknow

5 The Hawtalter behav

OMPARISO

ential drawbtheir behavne Effect.5 Tt householdshusetts pane

5-16 Study hat new visites in saturathe 2017 stu

w York.

shows satury. There wer

2014 and 2d new visits

e behavior. Aport, a full dnd a full dis

More details Appendix E.

e 1: Curren

pe 2

mes

kets 3

scent 3

2

ent

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thorne effect, avior due to obse

N OF PANE

back of a pvior becauseTo test for ts, the Team

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ation levels budy we fielde

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nt Panel anYear—

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3,925 4,

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also called reacervation.

EL VISITS T

panel study e of study his and othe

m compared 150 Massach

guidance thal visits are fibetween paned new and

ssachusetts cant differenc

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nd New Vis—Unweight

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ctive effects or

TO NEW VI

is the posparticipatio

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72 95

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observation bi

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ISITS ssibility that on—a pheno

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on-site stutaneously tonew visits bconcurrently

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on Compaachusetts

16 All Pa

5 315

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% 32%

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as, occurs whe

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ar a home paon year of f

sons and fonetration, satund in AppenAppendix BAppendix E and panel v

arison by F

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en subjects of a

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D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 27 of 169

Page 28: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

*No signific

Tab

Vi

# o

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Table 3 sstudy. As

Table

Bulb Typ

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Other/Do

*No signific

T

In additioplay in ex

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sit Month

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ctober 2016

ovember 201

ecember 201

anuary 2017

shows saturs in Massach

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ovember 201

ecember 201

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y timing, we ED saturation

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Visit Timin

13 20

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also considen across pan

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ng by First

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14 20

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9 1

017 by the fsignificant dif

it Saturatioghted, New

elists

16 All

4

32 7

% 4

% 2

%

%

%

%

%

%

el.

ming by Fi

Panelists

15 20

1 4

8 7

0 2

1 7

2 3

ered the rolenel waves. A

2017 LIGH

Visit Year

015 20

72 9

4 1

36 3

20 3

2 1

first year a hfferences ac

on Compaw York

N

l Panel

105

7,163

46%

20%

9%

9%

11%

2%

4%

1%

rst Visit Ye

New

16 20

44 1

7

7 3

7 7

3 4

e that demoAs Table 5 ill

HTING MAR

r, Massach

New

016 20

95 1

10

36

31 8

18 5

home particcross the stu

arison by F

New Visits

2017

150

8,629

43%

21%

11%

10%

8%

2%

4%

1%

ear, New Y

Visits

017

50

0

34

75

41

ographic diffelustrates, pa

KET ASSES

husetts

w Visits

017

150

0

19

80

51

ipated in theudies.

First Visit

All

255

15,762

44%

21%

10%

9%

9%

2%

4%

1%

York

erences mayanel and new

SSMENT

6

e

y w

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 28 of 169

Page 29: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

visit houseducatiothan ownnew houincluded weighting

D

All

Tenure

Own/B

Rent/L

Income

Low-in

Non-L

Home Ty

Multifa

Single

Educatio

High S

Some

Bache* Not includ** Not inclu***Not inclua Significan

Table 6 pprogram Income-SEnergy participaparticipatadditionainclude program.

6 In 2016, nrespectivel

seholds wern, with two en/buying panuseholds tha

in our weig.

Table 5

Demographi

Buying

Lease

ncome

Low-income

ype

amily

e family

on

School or Le

e College or A

elor's Degreeding 3 Tenure =ding 46 Incomeding 4 Educationtly different fro

provides an participation

Single FamServices, Rnt records, ted in at le

al 5% particabout 25% . While on-s

new and panel y) and rent/lea

re demograpexceptions: nel visit houan among ighting sche

5: Panel an

c Character

ess

Associates D

e or Higher = ‘Occupied wite = ‘DK/Refuseon = ‘DK/Refusom new visits a

overview ofn. Based onily Electric,Residential we estimat

east one procipated in 20

of househite technicia

visits had statase households

phically simiThere were

useholds (74panel visiteme, the im

nd New Vis

ristics

Degree

thout payment ed’. sed’. at the 90% conf

f direct-instan an examin Low-IncomLighting, a

e that abouogram each010 or 2011holds that hans asked ho

istically similar s (31% and 30%

lar in terms significantly

4% vs. 66%households

mpact of the

sit Demogr

New

Count

n

n

99

50

n

40

96

n

33

117

n

14

32

103 or rent’

fidence interva

ll program pnation of Home Single-Fand Resideut 4% of theh year from1. Given thihad previououseholds w

proportions of% respectively)

2017 LIGH

of tenure, iy fewer own/

%), and signi(34% vs.

ese differen

raphics Co

w Visits

Percent

= 150

= 149

66%

34%

= 136

30%

70%

= 150

22%

78%

= 149

9%

22%

69%

al

participation ome Energy Family Retrential Multifae household

m 2012 thros, we would

usly participwhether they

f own/buying ho)

HTING MAR

ncome, hom/buying newificantly mor26%). 6 Sinc

nces is min

omparison

Pan

Count

n

n

231

82

n

94

189

n

64

251

n

32

69

211

by visit typeServices E

rofit, Resideamily Retrods in PA seugh 2016, d expect ou

pated in a y had ever pa

ouseholds (69%

KET ASSES

me type, andw householdsre rent/leasece tenure is

nimized afte

nelists

Percent

= 315

= 313

74%a

26% a

= 283

32%

68%

= 315

20%

80%

= 312

10%

22%

68%

e and year oElectric, Lowential Homeofit programervice areasand that an

ur sample todirect-instal

articipated in

% and 70%,

SSMENT

7

d s e s

er

of w-e m s n o ll n

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 29 of 169

Page 30: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

a prograwhen.

To controvisit and direct-insverified p18% congenerallycarefully

T

Year of ProgramParticipa

All Years

2016

2015

2014

2013

2012

2011

Before 20

Unknown

Non-part

7 Analysis waccount nu

m where so

ol for possibpanelist ho

stall programparticipation nfirmed direy in line with monitor and

able 6: Dir

m ation

N

(

s

011

n year

ticipant

was limited to humbers for hou

meone cam

le response useholds fro

ms and low-in direct-ins

ect-install paexpectation

d investigate

rect-Install

ew Visits [Self-

Report] (n = 150)

29%

5%

5%

11%

5%

1%

1%

2%

1%

71%

households witseholds first vis

me to their ho

bias, we woom 2014, 20income andstall programarticipants ans. Still, thise.

Program P

New Visits

[Verified] (n = 150)

18%

--

8%

6%

3%

1%

0%

0%

--

82%

th first visits in sited in 2013.

omes to inst

orked with th015, and 20 multifamily

ms, we find and that indis an area th

Participatio

Panelists[Self-

Report] (n = 315)

38%

5%

6%

8%

4%

5%

3%

5%

2%

62%

either 2014, 20

2017 LIGH

tall energy-e

he PAs to ve016 against

direct-instathat the comdividual yeahat future st

on by Year

s

)

Panel[Verif(n = 3

18%

1%

4%

2%

2%

2%

<1%

6%

--

82%

015 or 2016 be

HTING MAR

efficient bulb

erify participathe program

all programsmbined samars of partiudies should

r (Unweigh

lists fied] 315)

C[(

%

%

%

%

%

%

%

%

%

ecause NMR d

KET ASSES

bs and, if so

ation for newm records fo.7 Looking a

mple includesicipation ared continue to

hted)

Combined [Verified] (n = 465)

18%

<1%

5%

3%

3%

2%

<1%

4%

--

82%

oes not have

SSMENT

8

o,

w or at s e o

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 30 of 169

Page 31: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

1.3.1 E

To assescalculateparticipaparticipa

Sockets Sample STotal SocAvg. # ofIncandesCFLs LED FluorescHalogen Other/DoEmpty So

Effect of Di

ss the effeced overall sants. When nts has a ne

ContainingSize ckets

f Sockets scent

ent

on’t know ockets

rect-Instal

ct direct-instaturation by

rounded tegligible imp

Table 7: C

g (ex

l Participa

tall participabulb type w

o the nearact on the ke

Compariso

2017 xcluding DI)

382 20,384

53 35% 28% 17% 7% 8% 1% 4%

nts on Sat

ants had on with and witrest full peey saturation

on of Satur

2017(includ

DI)465

27,1458

33%29%18%7%8%1%4%

2017 LIGH

turation Es

overall satthout the 83ercent, remn estimates

ration Rate

7 ing Diff

48

% % %

HTING MAR

stimates

uration estim3 confirmed

moving the for CFLs or

es

ference

N/A N/A --

2% 1% 1% -- -- -- --

KET ASSES

mates, NMRdirect-instaldirect-instaLEDs.

2017 (DI Only)

83 6,764

81 25% 33% 24% 7% 7% 1% 2%

SSMENT

9

R ll ll

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 31 of 169

Page 32: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

of New Yand roomawarene

In 20bulbs(41%

Examcomb2009ineffi

In 2combcomb

In Mnearl

New 20142017)

MassSTARincreLED Massdrivin

LED and threeon ho

Sinceremaincrestead

2York, includinm-by-room sass and famil

017, for the s (47%) has

%).

mining databined effici

9 to a highficient bulb

017, New bined efficbined ineffi

Massachusely one out o

York, a st4, also saw 7), although

sachusetts R® LEDs ceased satur

saturation sachusetts ng increase

saturation is highest

e of the fouours of use

e 2009, enained very eased LED sdy.

2 SectionSaturaThe Massapercentage 2003 and ftrends in song overall saaturation. Wliarity with E

first time ins surpasse

a over timeient (CFL, Lh of 54% insaturation (

York conticient saturicient satura

tts, LED saof every five

tate that dra significanot to the s

householdcompared ration of EN

between tprograms

ed adoption

by room tyin kitchens

ur room type, see Sectio

ergy-efficiehigh in m

saturation a

n 2 Ction Ov

achusetts PAof sockets

for all bulb ocket saturataturation, th

We also includNERGY STA

n Massachued that of in

e in MassacLED, and flun 2017) an(from a high

tinues to lration (32%ation (53% v

aturation he (18%) soc

ropped all pant increassame pace

ds had sigto New YoNERGY STAthe two sta

(which sun of LEDs in

ype is incres, dining ropes that havon 1.1.8 and

ent bulb samost room and buoyed

Changever TimAs have befilled with atypes sincetion in Masse saturationde findings fAR.

usetts, satunefficient (i

chusetts, wuorescent)

nd a corresh of 67% to

lag signific% vs. 47%)vs. 41%).

has increasckets was fil

program sue in LED sas that obs

gnificantly ork househAR LEDs coates. This upport onlyn Massachu

easing in boooms, and lve the highd Table 12).

aturation intypes iden

d by CFL sa

2017 LIGH

es in Some

een trackinga specific bue 2009. In tsachusetts an of ENERGYfrom the con

uration of eincandesce

we observesaturation

sponding d a low of 41

cantly behi%) and has

sed six-foldilled with an

upport for saturation (served in Ma

higher saholds (10% omprises this compell

y ENERGY usetts comp

oth Massacliving spac

hest hours o.

n Massachuntified. Thi

aturation rat

HTING MAR

ocket

g socket saulb type) forthis section,and the comY STAR-quansumer surv

efficient (CFnt and halo

e a steady (from a low

decrease in1% in 2017).

ind Massacs significan

d since 201n LED.

residential (7% in 2016assachuset

aturation ovs. 4%). I

the entire dling eviden

Y STAR propared to New

chusetts ances; notablyof use (for

usetts has is trend istes that hav

KET ASSES

turation (ther CFLs since we exploreparison areaalified LEDs

vey related to

FL and LED)ogen) bulbs

increase inw of 32% inn combined.

chusetts inntly highe

14; in 2017

lighting by6 to 10% intts.

of ENERGYIn fact, the

difference innce that theoducts) arew York.

d New Yorky, these aremore detai

doubled os driven byve remained

SSMENT

10

e e e a s, o

D) s

n n d

n r

7,

y n

Y e n e e

k e il

r y d

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 32 of 169

Page 33: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

2.1 SA

Figure 1understawas not cincrease inefficienefficient halogen)over the LED satu2015 to 1

8 Given theprovide est

ATURATION

11 shows snding trendscompleted. Tin efficient

nt bulb satu(CFL and L

)8 bulbs (41%same timef

uration has i12% in 2016

e difficulty in distimates for eac

N BY HOUS

saturation fos, we have The figure cbulb saturaration (dotte

LED) bulbs (%). LED adframe, CFL ncreased si

6 to 18% in 2

Figure 11

stinguishing hach separately a

SEHOLD or all bulbsinterpolated

clearly showsation (dotteded orange l(47%) has soption drivesaturation

gnificantly e2017.

: MA Satur

alogen bulbs frond combined.

s types fromd data to reps that Massa

d green line)line). In 201surpassed thes the increadecreased s

each year sin

ration Rate

om regular inca

2017 LIGH

m 2009 thrpresent 201achusetts ha) and a cor17, for the hat of inefficase in efficislightly fromnce 2014, fr

es 2009-20

andescent bulb

HTING MAR

rough 20171, a year was experiencrresponding first time, s

cient (incanient bulb sa

m 33% to 29rom 3% in 20

017

bs, throughout

KET ASSES

7. To aid inwhen a studyced a steadydecrease in

saturation odescent and

aturation, as9%. Notably014 to 6% in

this report we

SSMENT

11

n y y n

of d s, y, n

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 33 of 169

Page 34: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

Table 8 pfor efficiedifferencadditionasaturatioAppendix

Massach

• L2

• Csa2

• In3da

• Ls

• Hbidlikd

• CasaM

• Cfo

• Cfif

• S(atos

9 Specialtynon-A-line

provides theent and ineffes between

al highlights n broken dx B.

husetts

LED saturatio017 (3% to

CFL saturatioaturation ha9% in 2017.

ncandescen3%) betweeecreased repproximately

Linear fluorince 2015.

Halogen satuulbs are ver

dentify halogkely halogenata separate

Combined Cnd significaaturation a

Massachuset

Combined eor more than

Combined infths (41%) o

Specialty buany CFL thao 11% in 20pecialty, spe

bulbs include:LED, incandes

e same data icient bulb ty years and regarding sown by de

on has incre18%).

on increasedas steadily d

nt saturationen 2009 and elatively froy four perce

escent satu

uration remary similar in gen bulbs bun, and vice vely and com

CFL and LEantly higher accounted ftts, while in 2

fficient (CFn one-half (5

nefficient (iof all sockets

ulb saturatioat is not twis014 and hasecialty satura

three-way bulscent and halog

shown in Fypes, speciastates. It a

aturation bymographics

eased sharp

d steadily froeclined (rela

n has decre2017. The p

om 2016 tontage points

uration has

ained at 8%appearance

ut recognizeversa. Therebined.)

ED saturatiothan in 20

for more t2017 it acco

FL, LED, an4%) of all so

ncandesces in Massach

on has hovest/spiral) sats remained ation has rem

bs of any kind,gen bulbs, and

igure 11 as alty bulb satualso presentsy state are s

can be fou

ply since 201

om 2009 to 2atively but n

eased twentpercent of soo 2017, wits.

declined by

in 2017. (Ne. We makee that some efore, we pr

on in 2017 is015 (38%). than one-qunted for ne

d linear fluockets.

nt and halohusetts, dow

ered arounduration incresteady sinc

mained stea

dimmable CFLd non-twist/spira

2017 LIGH

well as comuration,9 ands data for Nummarized und in Tab

14, increasin

2014; after pnot significan

ty-nine percockets filled th an aver

y one perce

Note that hae every effo

bulbs labelresent all inc

s higher (47In 2009, c

quarter (26%early one-ha

uorescent) b

ogen) bulbswn 26 percen

d 40% sinceeased signifce. If we exady at around

Ls and fluorescal CFLs.

HTING MAR

mbined saturd notations foNew York. Sbelow. Furt

ble 60 and

ng six-fold f

peaking in 2ntly) each ye

centage poiwith incande

rage annua

entage poin

logen and inrt to train teled as incancandescent

7%) than in combined e%) of all lf (47%) of a

bulbs in 201

s in 2017 fillntage points

e 2009. Spficantly fromxclude A-lined 8%.

cents, circline f

KET ASSES

ration figuresfor significanSome of theher detail onTable 62 in

from 2014 to

2014 at 33%ear, down to

nts (62% toescent bulbsl decline o

nt each yea

ncandescenechnicians tondescent areand halogen

2016 (43%efficient bulb

sockets inall sockets.

7 accounted

ed only twosince 2009.

ecialty CFL 4% in 2009

e CFLs from

fluorescents,

SSMENT

12

s nt e n n

o

%, o

o s

of

ar

nt o e n

) b n

d

o-.

L 9

m

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 34 of 169

Page 35: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

• SsL2

New Yor

• LslMso

• CCsdin

• InM

• C(3lith

• Ch

Specialty Lignificantly fEDs were re4% were glo

rk

LED saturatiolower rate t

Massachusetockets in Ne

CFL saturatioCFL saturatioignificantly ecrease in

ncentives in

ncandescenMassachuset

Combined C32%) than innear fluore

han in Massa

Combined iigher in New

ED saturatifrom 5% in eflectors (56obe shaped

on in New Ythan in Mastts during thew York in 2

on has diveon has remalower than New York the state.

nt saturationtts (33%).

CFL and LEn Massachusescent) satuachusetts (5

inefficient w York (42%

ion (LEDs 2016 to 8%

6%) and one(8%), three-

York has incssachusetts e same peri017 than the

erged betweained largely

CFL saturCFL satura

n in 2017 wa

ED saturatiosetts (47%);

uration in 2054%).

(incandesc%) than in Ma

that are n% in in 2017e-fifth (21%) -way A-line (

creased stea(1% to 10%

iod). Additioey did in Mas

een New Yoy stable in Nration in Mation is conc

as significan

n in 2017 w; likewise, co017 was sig

ent and hassachusetts

2017 LIGH

not A-line s7. In 2017, t

were candle(5%) and oth

adily since 2% in New Y

onally, LEDsssachusetts

ork and Masew York sinassachusettcurrent with

ntly higher i

was significaombined efnificantly low

halogen) sas (41%).

HTING MAR

shaped) hathe majority e shaped; thher (6%).

2013, thougYork vs. 2%

s filled signifs (10% vs 18

ssachusetts nce 2013 andts (29%) inh the phase

n New York

antly lower ifficient (CFLwer in New

aturation is

KET ASSES

s increased of specialtyhe remaining

h at a much% to 18% inicantly fewe

8%).

since 2013d, at 22%, is

n 2017. Thee-out of CFL

k (44%) than

in New YorkL, LED, and

w York (41%

significantly

SSMENT

13

d y g

h n

er

3. s e L

n

k d )

y

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 35 of 169

Page 36: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

S

S

T

Ah

I

C

F

H

L

O

C

CF

IH

A

A

Ai

A*

*

*

ta

b

Sockets Contain

Sample Size

Total Sockets

Avg. Sockets pehousehold

Incandescent

CFLs

Fluorescent

Halogen

LEDs**

Other***

CFLs + LEDs

CFLs + LEDs + Fluorescents

Incandescents + Halogen

Any specialty bulb

Any specialty CFL

Any specialty CFLncluding A-line C

Any specialty LED* One household in ** The LED category***Other includes xetypes. a Significantly differb Significantly differ

ning 2009

100

3,709

er 46

62%

26%

6%

5%

<1%

<1%

26%

32%

67%

b 30%

L 4%

L (not CFLs)

-

D <1% NY with 62 bulbs iny includes both LED

enon bulbs, metal h

rent from MA 2009 rent from MA 2010

Table 8:

2010 2012

150 15

6,741 6,56

45 4

57% 53

26% 27

9% 8

7% 11%

<1% 1

1%

26% 28

35% 36

64% 64

31% 48%

7% 8

- 7

- 1nstalled was removD bulbs and integraalide, sodium, emp

at the 90% confideat the 90% confide

Comparison

Massach

2 2013 2

51 150

65 6,341 13

44 42

% 55% 45

% 28%

% 9%

%a 5%c

% 2%ab

- 2%ac 4

% 30% 3

% 39% 4

% 60%

%ab 38% 4

% 8%

% 6%

% 2%ved from the analysated LED fixtures.pty sockets, and un

ence level. ence level.

of Saturation

husetts

2014 2015

261 354

3,550 18,398

49 52

5%abd 43%abcd

33% 32%

9% 9%

6%c 6%c

3%ab 6%abcde

4%abc 4%abc

36%ab 38%abcd

45%ab 47%abcd

51% 49%

40%ab 42%ab

11%a 10%a

9% 8%

2% 4%sis.

known bulb

c

d

e

f g

h

2017 L

Rates, 2009-2

2016 2

420

24,219 2

54

37%abcdef 33

31%

8%

8%

12%abcdef 18%

4%b

43%abcde 47

51%abcd 54

45%abcd 41

42%ab

11%ab

8%

5% 8Significantly differeSignificantly differeSignificantly differeSignificantly differeSignificantly differeSignificantly differe

LIGHTING MAR

14

2017

2017 2013

465 127

27,148 6,181

58 49

%abcdef 53%gh

29% 26%

7% 11%

8% 4%gh

%abcdefg 1%gh

4%ab 5%

%abcdef 27%gh

%abcdef 38%gh

%abcdef 57%gh

44%ab 38%

10%a 6%g

8% 5%

%acdefg 1%h

ent from MA 2012 aent from MA 2013 aent form MA 2014 aent from MA 2015 aent from MA 2016 aent from MA 2017 a

RKET ASSESSM

New York

2015* 2016

101 15

6,171 9,85

62 5

51%gh 46%

22%fg 24%

12% 12%

8% 8

3%gh 7%

5% 5

25%fgh 30%

37%fgh 42%

59%gh 54%

37% 33%

5%fgh 5%

4%gh 4%

2%h 3%at the 90% confidenat the 90% confidenat the 90% confidenat the 90% confidenat the 90% confidenat the 90% confiden

MENT

6 2017

50 255

54 15,792

56 62

%gh 44%h

%g 22%h

%h 9%

8% 9%

%gh 10%h

5% 6%

%gh 32%h

%gh 41%h

%gh 53%h

%gh 39%

%gh 4%h

%gh 3%h

%h 3%h

nce level. nce level. nce level. nce level. nce level. nce level.

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 36 of 169

Page 37: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

NarrowinsaturatiosaturatioFollowingcompare

Figure 132009 to 2CFLs andid inefficone-half (41%). Tsince 20are reversaturatioinefficien

ng our focun in Massan was signifg from thisd to New Yo

Fi

3 isolates M2017. In thisd LEDs, 201cient bulbs (of all socke

The figure als13. The figursed in 2017n in Massa

nt saturation

s to just 2achusetts cficantly highe, incandescork (33% vs.

gure 12: M

Massachusets figure, effic16 was the f(46%); in 20ts (54%), whso shows Nre shows th

7, with inefficchusetts (54in Massach

2017 (Figurecompared toer in Massaccent saturat 44%).

MA & NY Sa

tts inefficiencient includefirst year tha017, this trenhile inefficieew York ineat efficient acient saturat4%) and effusetts (41%

e 12), we o New Yorchusetts comion in Mas

aturation 2

t bulb and ees linear fluoat efficient bnd has contint bulbs fille

efficient bulband inefficiention in Newficient satur).

2017 LIGH

observed sk (18% vsmpared to Nsachusetts

2017 - Weig

efficient bulborescents. Wbulbs filled minued with e

ed only two ob and efficiennt saturationYork (53%)

ration in Ne

HTING MAR

significantly . 10%). Simew York (29was signifi

ghted

b saturationWhen these amore socketsefficient bulbout of every nt bulb satun between th nearly equa

ew York (41

KET ASSES

higher LEDmilarly, CFL9% vs. 22%)cantly lowe

trends fromare added tos (51%) thanbs filling ove

five socketsration trends

he two statesal to efficien%) equal to

SSMENT

15

D L ).

er

m o n

er s s s

nt o

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 37 of 169

Page 38: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

F

Given thehas or mthis is ntechnologmarket fomarket aadopted adoptionnow.

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D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 38 of 169

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effectivelmanufacsaturatiofollowed market is

It took 11may takesaturatioyet been

2.2 CO

Figure 152017, forshow no albeit at MassachMassachdecline inin 2017 iin both st

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D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 39 of 169

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2.2.1 E

For the 2screw-bafixtures, numbersLEDs obprovides saturatiointo three

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D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 40 of 169

Page 41: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

relaxing not reflecJanuary

2.2.2 L

To betteras part obulbs as earlier, lMassachfluoresceis signific

10 Recent cmajority of specificatio

some of thected in the r2017.10

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ERGY STAR site visits do nowed to qualify as

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ased efficieorts, technic

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ncy among cians categoement of bu

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HTING MAR

specificationween Octob

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linear fluoreorized linearulb diameterin residenti

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ar n

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 41 of 169

Page 42: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

Still, thehousehoof this op7% in Mkits and associaterepresenballast re

2.2.3 S

Table 10incandesstatisticafindings o

• Ins

• EinDvs

• TsCsavs

ere appearslds to replacpportunity isassachusettreplacemened with T12

nts a higher eplacements

Size Sample Siz# of bulbs T4 T5 T8 T12 Don’t knowa Significantlyb Significantly

Saturation b

0 examinesscent and hlly significanon saturation

ncome – Lignificantly h

Education – ncandescentDegree or Hs. 12% for L

Tenure – Whignificantly l

CFLs; 10% aturation was. 41%).

s to be soce T12 lights small in cots—or aboutt bulbs are g

2 fluorescenlevel of eff

s, for which a

Table 9

ze

w y different fromy different from

by Demog

s saturation halogen bulbnt differencen across sel

ED saturatihigher than i

Massachust and haloge

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hen comparower in Newvs. 20% fo

as significan

ome opporting with hig

omparison tot 4% of the generally no

nt lighting. Rfort and addan electrician

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raphics

across debs, focusing

e between Mect demogra

on among n New York

setts LED saen saturationof education

vs. 54% for c

red to Massw York amoor LEDs); sntly higher a

tunity to imher efficienco the overallmarket),. F

ot compatiblReplacing oditional costn must assis

Linear Flu

assachusett16 201

20 46593 1,63- --% 8%

9% 29%2% 57%% 6%g year in MA at0% confidence

emographicsg only on th

Massachusettaphic variab

low-incomelow-income

aturation wan was signifin than its co

combined inc

sachusetts, bong own/buyimilarly, com

among New

2017 LIGH

mprove efficcy alternativl residential inally, lineare with older

older linear ts since it ost.

uorescents

ts N17 201

65 15039 914- <1%% 3%% 26%% 67%

% b 4%t the 90% conf

e level.

s for CFLs,hose wherets and New

bles, see App

e householde households

as significanticantly lowerounterpart gcandescent

both CFL anying housembined incaYork own/b

HTING MAR

ciency by es. Howevelighting ma

r fluorescenr magnetic bfluorescentsoften require

s New York 6 2017

0 2554 4,130% <1%

a 4% a

% 33%% 59%

% 4% fidence level.

LEDs, ane LED satur

York. For mpendix B.

ds in Masss (13% vs. 4

tly higher anr among the

group in Newand halogen

nd LED satuholds (20% andescent abuying house

KET ASSES

encouraginger, the extenrket (57% o

nt conversionballasts oftens with LEDses fixture o

7 5 0

% a

% %

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more detailed

achusetts is4%).

nd combinede Bachelor’sw York (21%ns).

uration werevs. 28% fo

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%

e or n

%

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 42 of 169

Page 43: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

Tabl

Demogr

Low-inco

BachelorHigher

Own/Buy

*Significan

2.3 SA

Table 11saturatiospecialtyshaped band incaLED satu

In compacategorie

Feature Bullet/ToCandle Globe ReflectorDimmabl3-way

Feature Bullet/ToCandle Globe ReflectorDimmabl3-way

e 10: Dem

raphics

ome

r’s Degree o

ying

tly different fro

ATURATION

shows satun in Massa

y applicationbulbs is loweandescent auration for al

arison, LEDes. This is no

Table

orpedo

r/Flood le

orpedo

r/Flood le

ographics

State MA NY

r MA NY MA NY

m Massachuse

N OF SPEC

uration by laachusetts wns. LED sater. This maylternatives il categories

D saturation ot surprising

11: Satura

# of bulbs 720

2,773 1,218 4,293 2,526 785

# of bulbs 453

1,502 801

2,243 725 241

with StatisSatu

Sample Siz134 64

314 191 330 188

etts at the 90%

IALTY SOC

amp shape awas highest

uration for y be a bypron these catexcept cand

in New Yog given the lo

ation of Sp

LEDs

12% 16% 13% 30% 24% 15%

LEDs

8% 8% 4%

11% 9% 7%

stically Siguration

ze CFL35%29%26%20%28%20%

% confidence lev

CKETS and specialtamong reflbullet (12%duct of greategories. CFdle, reflector

ork lags behower overall

ecialty Soc

Massac

CFLs

18%4%

22%19%10%39%New

CFLs

4%1%5%

11%9%

20%

2017 LIGH

gnificant D

Ls L% % % % % %*

vel

ty features. lector (30%

%), candle (1ater availabilFL saturationr, and dimma

hind Massacsaturation o

ckets by B

chusetts

s Halo

% 541

% 1% 23% 16% 5w York

s Halo

6212

% 2913

% 8

HTING MAR

Differences

LEDs 13% 4%*

21% 12%* 20% 10%*

As the data) and dimm16%), and glity of tradition remained able.

chusetts in of LEDs in N

Bulb Type

ogens Inc

4% % %

3% 6% %

ogens Inc

2% % %

9% 3% %

KET ASSES

s in LED

Incan+Halo38% 49% 42% 54%* 41% 55%*

a show, LEDmable (24%globe (13%onal halogen

higher than

all specialtyNew York.

candescents

16% 79% 64% 28% 50% 41%

candescents

26% 90% 89% 49% 69% 65%

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s

s

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 43 of 169

Page 44: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

2.4 RO

In this sconsiderapresent igenerallysomewha

As FigurCFLs anbulbs; aMassachcomprisehighest aenergy-espaces (specialty

As in 201the roomspecialty

Figur

OOM-BY-Rsection, we ation when ein each rooy significantlat limited.

re 17 showsnd fluorescend non-twis

husetts housed about thramong all roefficient bulb(51%), and y bulb satura

16, utility room types withy bulb satura

re 17: Spec

ROOM SATU

explore saexamining sm type. Thiy more expe

s, specialty snts; circline st/spiral CFLseholds in ee-fifths of a

oom types. Es, as shownfoyers (50%

ation.

oms (24%), h the lowestation increas

cialty Bulb

URATION Aaturation by aturation bys is importaensive, and

sockets—incfluorescent

Ls—compris2017, up sall sockets i

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basements t saturation ed significan

b Saturatio

ANALYSIS

room categroom type i

ant becausethe selectio

cluding threes; non-A-lin

sed just oveslightly from n dining roo

d dining room18 and discuonly other r

(24%), garaof specialty

ntly since 20

n by Room

2017 LIGH

gory and bs the propor

e CFL and Lon of efficien

e-way bulbse LED, incaer two-fifths

2016. In 2oms (61%) ams also hadussed belowroom types

ages (18%), y bulbs in 2016 for each

m Type, Ma

HTING MAR

bulb type. Artion of specLED specialnt specialty b

s of any kinandescent, as (44%) of 2017, speciand exterior

d the lowest w. Kitchens

with greate

and closets2017; howevof these roo

assachuse

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d; dimmableand halogenall bulbs in

ialty socketsrs (59%), thesaturation o(56%), livinger than 50%

s (16%) werever, notablyom types.

etts 2017

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22

nt s e e

e n n s e of g

%

e y,

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 44 of 169

Page 45: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

Figure 1and lineaand 201Massachinterpola

In Massahas steasaturatio(54%), onearly qubulb satufrom kitcfoyer [47in LED sefficient b2017, thsaturatiobasis.13

Massach

• L(1ntyro(2(1rothTra

• CeoLhin

11 Linear flu12 Note: so13 InconsisMassachus

8 provides aar fluorescen3 to 2017

husetts andtion.12

achusetts, sadily increasn has doub

offices (61%uadrupled inuration overachens. As of7%], and othsaturation inbulb saturatie uptick in n, as CFL s

husetts – Tr

LEDs. Prior t1-2%) or nonearly every

ype except coom types: 26%), exteri17%), and “ooms, and lihe highest h

Table 13). Giate of burn o

CFLs. Althounergy-efficieutpaced CFED, 18% Cas increased

n the other n

uorescent satuocket counts bytencies in datasetts.

an overviewnt11) bulb sat

for New Yd 2014 in

imilar to trened in most bled—or mo), dining roo bathrooms all (Figure 1f 2017, all bher [49%]) ha these roomion were ledoverall satuaturation rat

rends by Te

to 2014, satunexistent. Inroom type.

closets (9%)bedrooms

ors (18%), d“other” roomving spaces

hours of useven the high

out.

ugh LED usent bulb typFL saturationFL) and kitcd slightly in nine room ty

ration not incluy room type area collection prio

w of CFL, LEturation by roYork. For y

New Yor

nds at the hroom types ore—in garoms (39%), (54%). In 207) had not yut four of thad crossed

ms (Figure 1d primarily byuration ratestes have rem

echnology

uration ratesn the years s

As of 2017). LED satur(16%), bathdining room

ms (17%). Ls; notably, the (for more her HOUs, it

se has sharppe installed n for the firschens (26%five of 14 roypes studied

uded in figure. e available in Tor to 2014 may

ED, and comoom type froyears with k), estimat

household lesince 2009

rages (60%hallways (5

016, nine of yet reached hese rooms the 50% thr

18). Prior to y CFLs. Stars has primamained cons

s for LEDs insince, LED s7, LED saturration rates hrooms (20s (21%), ha

LED saturatihese are thrdetail on ho

t is likely tha

ply increasein most roost time in tw

% LED, 24% oom types, bd. In kitchen

able 61, which in part explain

2017 LIGH

mbined eneom 2009 to 2missing da

tes were b

evel, energy-9. In particul), bedrooms

55%), and eten rooms w50% efficie(exterior [43

reshold, due 2013, increrting in 2013

arily been dustant or decl

n all room tysaturation haration is aboare 15% or

0%), living sallways (19%on was hig

ree of the foours of use

at these room

ed, CFLs remom types. Inwo room typ CFL). Sinc

but has declns (24%) an

can be found some of the u

HTING MAR

ergy-efficient2017 for Ma

ata (2010 abased on

-efficient bular, energy-es (53%), liv

exteriors (43with the highnt bulb satu3%], dining e to significaeases in ove3 and continue to increained on a ro

pes were eitas doubled ove 10% inr higher in tspaces (21%%), offices (2hest in kitcur room typ, see Sectio

ms also have

main the mn 2017, LEpes: dining ce 2016, CFined or staynd “other” ro

in Appendix Cneven trend lin

KET ASSES

t (CFL, LEDssachusetts

and 2011 instraight-line

lb saturationefficient bulbving spaces%), and has

hest specialtyuration, aside

room [39%]ant increaseserall energyuing throughases in LEDoom-by-room

ther very loweach year in every roomen out of 14%), kitchens20%), foyershens, dininges that have

on 1.1.8 ande the highes

ost commonD saturationrooms (21%

FL saturationed the sameooms (22%)

. nes in

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D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 45 of 169

Page 46: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

2w

A compaMassachEnergy-eoutpacingenergy-eYork. Deexplain tAppendix

017 CFL satwas conducte

arison of 2husetts and efficient bulbg New York

efficient bulbeclining CFLhe lower effx F.

turation droped.

2013 saturatNew York

b saturation k energy-eff saturation iL saturationficient bulb s

pped below

tion rates bhad very

in Massachficient bulb is higher for and smallesaturation in

levels obser

by room resimilar ene

husetts contsaturation ineach room

er per-year New York.

2017 LIGH

rved in 2009

eveals that, ergy-efficienttinued to incn nearly evtype in Masincreases iFor more d

HTING MAR

9, the first ye

for most t bulb satucrease from

very room tyssachusetts in LED satu

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ear this study

room typesration rates

m 2013-2017ype. Overallthan in New

uration ratesFigure 50 in

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D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 46 of 169

Page 47: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

Figure 18: Energy-Efficiient Bulb SMassa

Saturation achusetts

2017 LIGH

by Room T

HTING MAR

Type, 2009

KET ASSES

9-2017,

SSMENT

25

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 47 of 169

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2017 LIGHHTING MARKET ASSES

SSMENT

26

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 48 of 169

Page 49: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

extremelthe markpurchaseinstalled,with LED

LED to 61at 48

LED (47%garag

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CFL droppointdeclimark

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penetration1%; New Yo8%, has not

penetration%), living sp

ges (23%), u

ndescent p6% in 2017nd 95%.

riors, kitchers of use be among sachusetts

ficient bulberal decreasetration sinc2%) and hall

penetratioped the mots) and kitcine in CFL ket.

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3 SectioIn this sectihomes usintypes, incluwell as famsaturation, indicator of

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t bulbs but h

n 3 Pon, we explo

ng at least ouding a roo

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chusetts innetration lae Massachu

sing across), bathroom

ms (20%), an

in New Yorachusetts,

ving spaceshe Northeasroom type

scent and past few ye

served in of% to 52%).

oom types ercentage ppercentagesand is expe

for not repaces was t

with CFLsis segment has not yet

Penetraore trends inone of a pam-by-room satisfaction ge of LED mam success. ng people and divers

w suit. Similaor LED progr

ncreased siggs behind Musetts 2016

s all room tyms (46%) annd closets (

rk decreaseincandesce

s, the three st Residentes with L

halogen bears, with thffices (81%

declined ipoints), folls points). Tected to co

placing ineffthat the hos or LEDs

of the popt.

2017 LIGH

ation n penetrationarticular bulbpenetration with LEDs amarket adoPenetrationto try LEDsity of sockearly, awarenrams.

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ed significaent penetra

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bulbs) penehe biggest dto 53%), fo

in 2017; pllowed by o

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in the futpulation tha

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n (i.e., the pb type) for analysis ov

and CFLs. Iption, penet

n shows advs; as more ets in whicness of and

since 2016—setts signifion rate.

s highest ins (42%), an

antly from 9ation remai

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enetration offices (six is in line w

CFLs begin

bs with enerhad plans ture. A buat is open t

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ercentage ovarious bulbver time, asn addition totration is an

vancement inhouseholds

h LEDs ared satisfaction

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n bedroomsnd lowest in

99% in 2016ined steady

the highesf-Use studyer 40% in

s shown afficient bulbfoyers (77%

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rgy-efficiento replace

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27

of b s o n n s e n

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D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 49 of 169

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3.1 BU

Figure 19study in shown as

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sed by one pat 96% since

ion remaineon increasen in New Yo

two-thirds (6ens were fou6% in 2016.1

differentiate hal

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as increasedtts, LED penresent in mopenetration iificantly lowe

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D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 50 of 169

Page 51: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

3.1.1 R

In additiincandesWhen catype. Forone LED

LED Pen

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D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 51 of 169

Page 52: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

LED penthese roo

Table

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D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 52 of 169

Page 53: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

Figurre 20: LED Peenetration by Room Type, 2

2017 L

2009-2017 (Ma

LIGHTING MAR

31

assachusetts

RKET ASSESSM

s)

MENT

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 53 of 169

Page 54: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

Figurre 21: CFL Peenetration by Room Type, 2

2017 L

2009-2017 (Ma

LIGHTING MAR

32

assachusetts

RKET ASSESSM

s)

MENT

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 54 of 169

Page 55: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

Fiigure 22: Incaandescent + HHalogen Penettration by Roo

2017 L

om Type, 200

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33

09-2017 (Mass

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sachusetts)

MENT

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 55 of 169

Page 56: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

3.1.2 R

While onbedroomprovides room of installed figures athose in room waNew Yor

InterestinMassachlighting whousehoThe grealighting, w

(Base: Re

Room Ty

HousehoCFL/LEDleast 1 ro

Sample S

Dining R

Kitchen

Bathroom

Living Sp

Bedroom

*Significan

For roomdid not hroom typand New

16 Since dinappears hi

Rooms Wit

n site, technms, bathroom

an overvieweach type. in at least o

are down sigNew York h

as the most k).16

ngly, the phusetts and was down inlds had signatest shift inwhere the pe

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ype

olds w/o D in at oom type

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oom

m

pace

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tly different fro

ms where no have any effpe. The reasw York respo

ning rooms wegher than the p

hout Energ

nicians idenms, and dininw of the proIn Massach

one of the fivgnificantly froad at least ocommon roo

ercentage oNew York

n all other ronificantly lown room typeercent witho

Table 13: Rwithout CFLs/

M

All

465

147 4

136 3

103 2

87 1

68 1

m all Massach

LEDs or CFficient bulbssons providenses in Tab

re not present percentage of h

gy-Efficien

tified if any ng rooms) doportion of hhusetts, 171ve room typeom last yeaone room wiom without a

of dining rfrom 2016,

oom types inwer rates of es with effic

out CFLs or L

Rooms Wit/LEDs installe

ro

Massachuse

171

%Pan

31

47% 45

30% 29

22% 21

17% 16

14% 16

usetts visits at

FLs were inss installed. Red by Massale 15.

at all sites, thehouses with no

nt Bulbs

of five madid not havehouseholds 1 householdes, comparer, when 65%ithout any efan LED or C

rooms with while this

n both statesLED/CFL p

cient lightingLEDs droppe

hout Energed in certain rooom type)

etts

% nel

% New

15 150

% 51%

% 32%

% 24%

% 19%

% 11%

the 90% confid

stalled, techRespondentsachusetts ho

e percentage ofo CFLs/LEDs in

2017 L

in room type any LEDs without an

ds (36%) dided to 122 (48% of Massacfficient lightiCFL (47% in

no CFLs percentage

s. Across alpenetration cg in Massaed from 30%

gy-Efficienooms, exclud

w A

2

% 158

% 101

% 108

% 71

% 57

dence level.

nicians askes could indiouseholds a

f visits without n at least one ro

LIGHTING M

pes (kitchenor CFLs insLED or CFLd not have 8%) in New chusetts hong. In both s

n Massachus

or LEDs we of rooms ll five room compared tochusetts ca

% in 2016 to

nt Bulbs ding homes w

New Y

122

All

55

70%*

42%*

43%*

31%*

26%*

ed the houseicate multiplare summari

CFLs/LEDs in oom type.

MARKET AS

ns, living spastalled. TabL in at leasan LED or York. Both tmes and 82states, the dsetts and 71

was up in with no efftypes, New

o Massachusame in bath

22% this ye

without that sp

York

2

% Panel

%

105

71% 6

36% 4

44% 4

31% 3

23% 3

eholder whyle responseized in Tabl

the dining room

SSESSMEN

34

aces, ble 13 t one CFL

these 2% of dining 1% in

both ficient

York setts.

hroom ear.

pecific

New

150

69%

48%

40%

31%

30%

y they s per e 14,

m

NT

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 56 of 169

Page 57: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

The moscurrent bresponsepractices

In Massato install CFLs/LEfrom respnot fit” (inkitchen (were a wliving roobecause other resspecific ranging f

In contraA third ofat least 1types wamore popfuture. Thresidents

17 Percenta(34%), BedBedroom (

st common bulbs in a rooes that bettes in terms of

achusetts, tCFLs or LEDs (from 14pondents refn a fixture) w36%), bathr

worry mostlyom often pothey did no

sponses accspace. Notafrom 5% (din

st, in New Yf responden14% of the ras most compular in livinghis was the s to indicate

ages by state fodroom (41%), B77%), Bathroo

response gom had not

er characterizlikelihood to

the most comDs (ranging

4% to 33%). ferring only twas commoroom (28%),y in the dininointed to thot have thescounted for ably, price wning room an

York, price wnts without Cresponses in

mmonly citedg room fixturonly room typlans to inst

or “current bulbBathroom (36%m (65%), Kitch

given for notyet burned oze respondeo install effic

mmon respofrom 19% toIt should beto CFLs whonly cited in r and dining ng room (13e fact that

se bulb typeless than 10was noted and kitchen) t

was more ofCFLs or LEDn each roomd in the dininres where 28ype in whichtall efficient

bs have not bu%), Kitchen (30%hen (65%)

t yet havingout.17 Theseents’ bulb prient lighting

onses given o 39% per roe noted somo did not havrooms that troom (24%)

3%), while cthese bulbss installed a0% of reasoas a barriero 9% (living

ften cited as Ds in the bedm following thng room and8% of consu

h New Yorkelighting.

rned out” - Mas%); New York:

2017 L

g installed Ce tables exclreferences atypes.

were that thoom type), o

me of these “ve familiaritytended to ha). Brightnessconsumers ws were not anywhere inons for not ir relatively ispace).

the reason droom blamehat same logd bedroom umers plan ters were mo

ssachusetts: DDining Room

LIGHTING M

CFLs or LEude that res

and indicatio

he consumeror that they s“do not like” y with LEDs.ave more sps/quality/aeswithout CFL

installed inn the househnstalling CFinfrequently,

for a lack ofed the cost ogic. A dislike(19%). Thesto install CFLore likely tha

Dining Room (4(76%), Living S

MARKET AS

Ds was thasponse in favons of their f

r has future simply do noresponses c. “CFLs/LED

pecialty fixtusthetics concs or LEDs i the living

hold (18%). FLs or LEDs, with respo

f efficient lighof the bulbse of efficientse bulbs seeLs or LEDs in Massachu

4%), Living SpSpace (69%),

SSESSMEN

35

at the vor of future

plans ot like came

Ds did res—cerns n the room Most

s in a onses

hting. , with t bulb emed in the usetts

pace

NT

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 57 of 169

Page 58: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

Reason

Rooms ofCFLs/LED

I have notbut plan to

CFLs/LED

BrightnesConcerns

I do not lik

I do not ha

LEDs/CFL

Maintenan

Other

Don't know

Reason

Rooms ofCFLs/LED

I have notbut plan to

CFLs/LED

BrightnesConcerns

I do not lik

I do not ha

LEDs/CFL

Maintenan

Other

Don't know

18 Sample 19 Sample

Table 14(Base: R

f this type withDs18

t installed CFo

Ds did not fit

s/Quality/Aess

ke CFLs/LED

ave any CFLs

Ls too expens

nce/landlord i

w

Table (Base: R

f this type withDs19

t installed CFo

Ds did not fit

s/Quality/Aess

ke CFLs/LED

ave any CFLs

Ls too expens

nce/landlord i

w

count, n, exclucount, n, exclu

4: ReasonsRespondents

h no

Ls/LEDs

sthetics

s

s/LEDs

sive

installs

15: ReasonRespondents

h no

Ls/LEDs

sthetics

s

s/LEDs

sive

installs

des respondendes responden

s for Not In without LEDs

Dining Rooms

101

23%

24%

13%

22%

11%

5%

3%

3%

3%

ns for Not without LEDs

Dining Rooms

43

17%

9%

22%

19%

12%

21%

7%

1%

0%

nts who gave “cnts who gave “c

nstalling Es/CFLs instal

Living Spaces

60

22%

12%

2%

28%

18%

9%

5%

9%

2%

Installing s/CFLs instal

Living Spaces

22

28%

2%

19%

15%

19%

16%

0%

2%

0%

current bulbs hcurrent bulbs h

2017 L

EE bulbs - Mled in Certain

Bedroom

43

39%

9%

7%

30%

6%

6%

4%

6%

5%

CFLs/LEDled in Certain

Bedroom

18

11%

0%

15%

19%

28%

33%

0%

0%

4%

have not burnehave not burne

LIGHTING M

Massachusn Rooms; n=1

ms Bathro

72

19%

28%

6%

33%

4%

7%

7%

2%

5%

Ds – New Yn Rooms; n=1

ms Bathro

35

12%

28%

9%

16%

13%

14%

8%

1%

0%

d out” as only rd out” as only r

MARKET AS

setts 171)

oms Kitch

10

% 23

% 36

% 9

% 14

% 8

% 5

% 5

% 3

% 6

York 150)

oms Kitch

3

% 8

% 31

% 6

% 10

% 13

% 22

% 8

% 3

% 0

response. response.

SSESSMEN

36

hens

02

3%

6%

%

4%

%

%

%

%

%

hens

37

%

1%

%

0%

3%

2%

%

%

%

NT

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 58 of 169

Page 59: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

the panelighting imarkingseach bulbulbs thatechnicia

In Mfollowcomm

Nearstorain Matwo-f

CFL replasock

MassLEDsreplaone-hstoraincan

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o

4el visits, tecnventories t

s inscribed ob as New (foat were inc

an also desig

Massachusewed by incmon replac

rly one-quarage (23%); nassachusetfifths of rep

replacemenacement bukets in both

sachusetts s (44%) thaacement buhalf (47%) age in 201ndescents c

observed bseholds in baced with a FLs were re

lacement beographic ch

e observed ounced:

Non-low-replacemincome h

4 SectioBulb TIn this sectivisits (repeafour waves two waves

chnicians coto the bulb

on the bulbs or bulbs thatcluded in thgnated fixtur

tts, LEDs aandescent ement bulb

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placement in

nt rates deculb type, and

Massachus

householdan New Youlbs in Masof replacem7, an increcame from s

backslidingboth states.

halogen oreplaced with

ehavior in Mharacteristiin New Yo

-income homent bulbs households

n 4 PTypes O

ion, we explat visits to thof panel visof panel vis

ompared therecorded foduring the 2

t had been ie 2016 on-es in the sam

are the mobulbs (22%

b type (34%)

of all replaearly one-harom storagencandescen

clined in bod we obsersetts (-14%)

ds replaced ork househossachusettsment incandease from storage.

g (efficient . In Massacr an incandh a halogen

Massachusics of inco

York. Differe

ouseholds (52%) than

s in New Yo

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lore bulb rephe same homsits have beesits have bee bulb in eaor the 20162015 and 20nstalled sinc-site data ame manner.

ost commo%). In New Y), followed b

cement bulalf (47%) of e in 2017, ants came fro

oth states. rved net de) and New Y

significantolds (24%).s came fromdescent bu2016 when

bulbs beihusetts, 21

descent. In n or an incan

setts differeme, home ences in LE

in Massachn low-incomork installed

2017 LIGH

Visits –me placement bmes over a en completeeen completach socket

6 lighting inv016 visits, thce the last oand were th

on replacemYork, incanby LEDs (28

lbs in Massf replacemean increaserom storage

CFLs are thecreases in York (-9%).

tly more inc. Nearly onm storage

ulbs in Massn only two

ing replace% of LEDs New York, ndescent.

ed significatype, and ED replace

husetts insme househd replacem

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behavior basperiod of tim

ed in Massacted in New Y

found durinventories. Bahe technicianon-site visit) he same in

ment bulb descents a8%).

sachusetts ent incandese from 2016e.

he third moCFLs amon

candescentne-quarter ((23%); notasachusetts -fifths of r

ed with ineand 12% of25% of LED

antly based tenure. Sim

ement were

stalled morholds (40%

ment LEDs a

KET ASSES

ges in

sed on paneme). To datechusetts andYork. Duringng the 2017ased on then designatedor Same (fo2017). The

type (47%)are the mos

came fromscent bulbs

6 when only

ost commonng replaced

t bulbs with(23%) of alably, nearlycame from

replacemen

efficient) inf CFLs wereDs and 20%

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re LEDs as%). Non-low

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), st

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%

y s y

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D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 59 of 169

Page 60: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

o

o

Desprepla

o

o

o

4.1 BU

Sockets socket) sstems lawhat type

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20 This is thgroups in a

rate as replacem

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pite differenacement tre

In 2017,LEDs, coto non-significan

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ULB CHANG

where the csince the pr

argely from es of bulbs C

e 16 shows,12% of tota

s included i. In Wave 2served sockor 13% of t

s replaced ro2016 and

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ments from trk panelists s (7.3 bulbs p

he first year thea meaningful w

low-incomement bulbs i

olds in sinment LEDs (

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nces in repends in Mas

, low-incomompared to -low-incomently in 2017

ily homes in 2017 com

installed tw

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the 315 Maal observed n Wave 3 , 203 panel

kets (10,930the total obsoughly 0.9 b

2017 visitseplaced per

whereas Wavthe fall over replaced 4.

per househo

e New York panway. There is no

e househoin New York

ngle-family(49%) than t

led more rewell as in N

placement bsachusetts

me househo16% in 201

e househo7 (52%).

had signmpared to 2

wice as man

-2017 ad replaced t were of spto understanEDs are bein

assachusettsockets (19

replaced 2,ists replace

0), and in Wserved sockeulbs per hom

s, panelists month may

ve 1 coverea short per

.7 bulbs perold).

nel was large eo 2016 bulb rep

olds in Mask low-incom

homes inthose in mu

eplacement New York (32

behavior am20 are incre

olds replac16. The 201olds in 2

nificantly m2016 (22%).

ny replacem

the bulb (opecial interend customeng used to re

s panelists 9,231). In c004 bulbs d bulbs in a

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replaced roy be due in ped slightly mriod likely acr household

enough to complacement com

2017 LIGH

ssachusettme househo

n Massachuultifamily ho

LEDs (54%2% and 15%

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more repla

ment LEDs

or had instaest in the paer replacemeeplace.

included in omparison, or 13% of

a total of 941 panelists Between thth, and betw

roughly 0.6 part to the famore than accounts for , less than

pare differencemparison for Ne

HTING MAR

ts (40%). Oolds were LE

usetts instomes (33%)

%) than rente%, respectiv

ographic gortionally:

f removed eplacement %), which

acement L

in 2017 (22

lled a bulb anel visits. Tent behavio

Wave 4 repthe 270 Matotal obser

41 sockets, oreplaced b

he 2014 andween the 20

bulbs per act that Wava full year. the differenMassachus

es across demew York demog

KET ASSES

Only 8% oEDs.

talled more).

ers (22%) invely).

groups, LED

bulbs withwas simila

increased

LEDs (34%)

2%) as 2016

in an emptyThis interes

or, especially

placed 2,375assachusettsrved socketsor 9% of thebulbs in 834d 2015 visits15 and 2016month. The

ve 2 coveredDividing the

nce. In 2017etts Wave 4

ographic graphic groups

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.

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 60 of 169

Page 61: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

PaH

Ba

MSoSoSoH

anel Year Homes

aseline

Months ockets ockets/Homockets/Montomes

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Table 17counts inMassachunable toand non-we wouparticipatreplaceminstall phousehohouseho

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Table 16

MA 20(Wave

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13 834

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103 (93ignificantly diffe

7 delves furtn this table husetts may o confirm pa-program hold expect tted in a dire

ments, we woparticipants. olds instalolds, primar

ment Bulbs

ouseholds

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her into aveare weightebe driven

articipation ouseholds sethat only aect-install prould expect

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Table 17:

s DI

g bulbs

eplacemen

2015 ve 2)

MA(W

03

c. – 2015

DecFeb

5 41 2.6a .9 (83%) 245Wave 1 and W

erage bulb reed. The higin part by din 2016, weeparately. Aabout one-hrogram in 20a much hig

er accountie replacemgher rates of

: 2017 Pan(Base: All pa

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18

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M(W

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. 2015 –b. 2016

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7.4 0.6

5 (90%) 28Wave 3 at the 9

eplacement her per-hodirect-instae look at seAs we detail half of self-016. Indeedher number ing for dirment bulbsf LED and C

el Replaceanel household

Massachu

orted) No

2

2017 LIGH

mmary (Un

MA 2017 Wave 4)

315

Oct. 2016 Jan 2017

J

12 2,375

7.3 0.6

85 (90%) 90% confidence

by househousehold re

all participaelf-reported d

in Section f-reported d, looking at

r of replacemrect-install s on aver

CFL replacem

ement Bulbds)

usetts

on-DI

--

282

5.5

1.4

1.1

0.1

0.5

2.1

0.3

HTING MAR

nweighted

NY 2016 (Wave 1)

80

Jan. – Feb. 2015

12 434 5.4

0.45 65 (81%)a

e level.

old. Unlike Teplacement ants. Althoudirect-install1, based on

direct-install the averag

ments from abulbs, Masrage than ment.

bs

Overall

315

285

6.7

1.4

1.3

0.1

0.5

3.1

0.3

KET ASSES

)

NY 2017(Wave 2)

105 Oct. 2016

– Jan 2017

12 439 4.7 0.4

79 (75%)a

Table 16, theaverages ingh we were households

n experienceparticipants

e number oactual directssachusetts

New York

New York

Overall

105

79

3.6

1.2

0.6

0.1

0.2

1.0

0.5

SSMENT

39

6

a

e n e s e s

of t-s k

k

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 61 of 169

Page 62: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

4.1.1 N

Table 18househothe bulbsa bulb wcolumn cTotal exareplacemsignifican

When loomore effhalogen, significan

Compare(LED andincreasedreplacemthan in 2and CFLamount owas alsodecliningpersisten

Trends b

LED

• ReplareplaMassLEDs

• In Ma(45%

CFL

• ReplaCFL CFLsthan

• Panethan

Newly Insta

8 shows bulds since ths that were nwas removedcomprises buamines repl

ment bulb bent difference

oking only aficient bulbs

33%) than nt at the 90%

ed to 2016, d CFL, 68%d efficient b

ment bulbs, N2016 (34%), Ls) installed of CFLs insto significantg in both statnce of rebate

by Technolo

acement LEcement bu

sachusetts ts in Massach

assachusett%) than in Ne

acement CF(20% in M

s were newlin Massachu

el household2016 (28% a

alled Bulbs

ulbs in 2017e previous vnewly installd but had nulbs in fixturacement buhavior (excl

e between M

at bulbs inst(LED and New York

% confidence

Massachus) overall in 2

bulb installatNew York hoand as a cin New Yor

talled to reptly smaller tes, but mores for CFLs

ogy

EDs: In Masulb (49%); han they wehusetts were

s, significanew York (25%

FLs: In both sassachusettly obtained usetts (53%

ds in both staand 34%, re

s

7 that had visit in 2016ed in socketnot yet beeres (and soculbs and buuding emptyassachusett

talled in newCFL, 64%) (38% and 5e level.

setts househ2017 than intion by 1% souseholds inonsequencerk is slightly place removein 2017 (20re slowly in Min Massachu

ssachusetts, LEDs wer

ere in New e new to the

ntly more LE%), as well a

states, apprts, 18% in in New Yor).

ates installeespectively).

been newly6. The Replats since the n replacedkets) that arlbs in new

y sockets), ats and New Y

w fixtures, Mand fewer

52%, respec

holds installen 2016 (60%since last ynstalled signe the overall

lower in 20ed bulbs (re0%) comparMassachuseusetts throug

LED bulbsre chosenYork (32%)home (94%

EDs were inas compared

oximately onNew York). rk (75%)—ra

d significant

2017 LIGH

y installed ilacement (no2016 visit, e(empty soc

re new to pafixtures tog

at the 90% cYork was LE

Massachuseinefficient b

ctively), but

ed significan%), while Neyear (47% tonificantly fewl proportion

017 (52%) theplacement bred to 2016etts, which cgh the end o

s were the msignificantl

). Significant%), compared

nstalled in fixd to Massach

ne in five ne Significantather than i

tly fewer rep

HTING MAR

n Massachuo empty) coexcluding sockets). The anel househogether. Wheconfidence leED bulb repl

etts househobulbs (incand

this differen

ntly more efew York houso 48%). Loower CFLs in of efficient

han in 2016bulbs) in Ma6 (28%). CFcould be attrof 2016.

most commly more frtly more ned to 88% in N

xtures new husetts in 20

ewly installedly more newinstalled fro

placement C

KET ASSES

usetts paneolumn showsockets wherenew fixturesolds in 2017n examining

evel, the onlylacement.

olds installeddescent andnce was no

fficient bulbsseholds only

oking only a2017 (20%

bulbs (LEDs6 (55%). TheassachusettsFL usage isributed to the

only chosenrequently in

ewly installedNew York.

to the home016 (25%).

d bulbs werewly installedm storage—

CFLs in 2017

SSMENT

40

el s e s

7. g y

d d

ot

s y

at ) s e s s e

n n d

e

e d

7

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 62 of 169

Page 63: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

Incandes

• ReplanewlySignicomp

• The nnumbMasscomp

Halogen

• ReplaMassYork,replaYork

scent

acement incy installed bficantly mor

pared to Mas

number of inber of incansachusetts, pared to New

n

acement halsachusetts a, 8% of new cement halo(86%).

candescent bulbs were re replacemssachusetts

ncandescendescent repsignificantly

w York (40%

logen bulbs:and New Yor

bulbs instalogens instal

bulbs: In Maincandescen

ment incand(50%).

t bulbs instaplacement by fewer new

%).

: Halogen inrk, and fromled in the palled in Mass

assachusettnt, significanescent bulb

alled in new bulbs in bothwly installed

nstallation ra 2016 to 201ast year wersachusetts w

2017 LIGH

ts, approximntly greater bs in New

fixtures is sh Massachud bulbs we

ates were st17. In both Mre halogen bwere new (6

HTING MAR

mately one inthan New York were

statistically susetts and Nere incandes

tatistically siMassachusebulbs. Signif67%) compa

KET ASSES

n four (23%York (40%)new (79%

similar to theNew York. Inscent (23%

milar in bothetts and Newficantly feweared to New

SSMENT

41

) ). )

e n )

h w er w

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 63 of 169

Page 64: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

Bulb Typ

Bulbs

Sample S

Bulb Cou

LED or C

LED

CFL

Incandesor Halog Incande

Halogen

Linear fluoresce

Bulbs

Sample S

Bulb Cou

LED or C

LED

CFL

Incandesor Halog Incande

Halogen

Linear fluoresce

a. Sb. Sc. Sd. Se. S

Table 19from storYork, therespectiv(23%) thMassachinstalled 2017, wh

pe

Re(N

Size

unt

CFL

scent gen scent

n

ent

Re(N

Size

unt

CFL

scent gen scent

n

ent ignificantly diffeignificantly diffeignificantly diffeignificantly diffeignificantly diffe

9 provides arage, or frome majority

vely). Signifihan in New husetts cam

incandescehile significa

Tabl

Mass

eplacement No Empty)

281

2,303

69%bc

49%bc

20%c

30%b

22%b

7%

1%

eplacement No Empty)

240

1,862

62%ad

34%ad

28%a

35%d

27%

8%

3%

erent from Maserent from Newerent from Maserent from Newerent from Rep

n overview m another fiof all replacantly moreYork (15%)e from stornts that cam

antly more in

le 18: New

sachusetts

2New

Fixtures

168

549

64%bc

45%bc

19%c

33%bc

25%b

8%

3%bce

2

New Fixtures

139

518

51%ade

25%ae

26%a

43%ade

31%d

12%

6%ae

ssachusetts 20w York 2017 at ssachusetts 20w York 2016 at placement Bulb

of where reixture. As th

acement bule replaceme. Nearly harage, compame from storncandescen

ly Installed

2017

Total

294

2,852

68%b

48%bc

20%c

30%b

23%b

8%

2%

2016

Total

251

2,380

60%ad

32%ad

28%a

31%d

28%d

9%

3%

17 at the 90% the 90% confid16 at the 90% the 90% confid

bs (No Empty) a

placement bhe data showlbs were nent bulbs in lf (47%) of ared to 18%rage in Newnt bulbs inst

2017 LIGH

d Bulbs

Replacemen(No Empty)

75

385

52%a

32%a

20%d

46%a

40%a

6%

2%

Replacemen(No Empty)

61

356

55%c

21%c

34%b

44%c

35%

9%

1%

confidence levdence level. confidence levdence level. at the 90% con

bulbs came w, in both Mew to the Massachusreplacemen

% in New Yw York was u

alled in Mas

HTING MAR

New York

nt )

New Fixtures

56

166

38%ae

25%a

13%

52%a

40%a

12%

10%ae

nt )

New Fixtures

34

141

29%c

13%

16%

65%c

60%c

5%

6%

vel.

vel.

nfidence level.

from: new tMassachusehome (73%

setts came fnt incandescYork. The punchanged fssachusetts

KET ASSES

k

s Total

88

551 e 48%a

30%a

18%

48%a

40%a

8%

e 4%

s Total

66

497

48%ce

19%c

29%e

50%ce

43%ce

7%

2%

to the homeetts and New% and 82%from storagecent bulbs inproportion ofrom 2016 to

s households

SSMENT

42

e, w

%, e n of o s

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 64 of 169

Page 65: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

came froinstallingbulbs orig

(Base:

Bulb Type

Bulbs

All replacebulbs Incandesc

CFL

Fluorescen

Halogen

LED

Bulbs

All replacebulbs Incandesc

CFL

Fluorescen

Halogen

LED a. Signifib. Signifi

4.1.2 B

Significa(14%) threplaced incandescompareanalysesanalysis.

om storage fewer replaginate in sto

TBulbs installed

e

# bu

ement 2,8

cent 6

4

nt 5

1

1,4

ement 1,8

cent 4

5

nt 3

1

6cantly differentcantly different

Bulb Replac

ntly more bhan in Mass

by and rescent bulbs d to Massa

s, we chose

in 2017 coacement incaorage and ar

Table 19: Rd in MA (n=294

Mass

of ulbs

New

852 73%a

12 50%a

94 53%a

51 80%a

98 67%a

497 94%a

New

862 74%

99 57%a

04 57%a

34 92%a

46 90%a

79 96%t from New Yort from 2016.

cement Be

ulbs removeachusetts (4eplacing emwere instal

achusetts (2e not to ex

ompared to andescent bre not new to

Replacemen4) and NY (n=8

sachusetts

Storage

a 23%a

ab 47%ab a 36%a ab 16%ab ab 31%ab a 4%

Storage

% 22%

a 40%a a 34%a a 3%a a 8%a

2% rk at the 90% c

ehavior

ed in 2017 4%). Table mpty socketled this yea

27%). In ordxclude emp

2016 (40%ulbs overall,

o the home.

nt Bulbs b8) panel house

201Another Fixture

4%

3%

11%a

4%a

2%a

2%

201Another Fixture

4%

3%

9%

5%a

1%

1% confidence leve

were replac13 providests in 2017. ar in socketder to mainty sockets

2017 LIGH

%). Massach, and an incr

by Bulb Soueholds in 2017,

17 # of

bulbs Ne

551 82

189 79

86 75

28 92

44 86

204 88

16

Ne

356 82

114 75

133 81

2 -

27 81

80 98el.

ced by emps an overvie In New Yts that weretain compafrom the p

HTING MAR

husetts houreasing num

urce , empty socket

New York

ew Stora

2% 15%

9% 18%

5% 20%

%b 8%

6% 14%

%b 8%

ew Stora

2% 17%

5% 23%

1% 19%

-- 100%

1% 19%

8% --

ty sockets iew of the typYork, signifie empty in rability with

panel replac

KET ASSES

useholds arember of these

ts excluded)

k

age AnotheFixtur

% 2%b

% 1%

% 4%b

%b 0%

% 0%

%b 3%b

age AnotheFixtur

% 1%

% 2%

% --

% --

% --

2%

in New Yorkpes of bulbscantly more2016 (71%past years

cement bulb

SSMENT

43

e e

er re

b

b

b

er re

k s e )

s’ b

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 65 of 169

Page 66: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

Panel HoBulbs repBulbs tha

Total em% of totaIncandesCFL FluorescHalogen LED In 2017, Total em% of totaIncandesCFL FluorescHalogen LED a. Signi

Table 21the net c2016 andstates, th(26%). Nchanges

Bulb Typ

ouseholds placed 2016at replaced s

mpty sockets al replaced bscent

ent

empty sockempty sockets al replaced bscent

ent

ficantly diffe

provides anchange in sad 2017. As he net gain

Net gains forfor linear flu

Table

pe

6-2017 sockets that

2016 bulbs

ets replaced2017

bulbs

erent than Ma

n overview oaturation amthe table s in Massac

r CFLs and uorescents a

20: Empty

M

were empty

d the followin

assachusett

of saturation mong only th

hows, whilechusetts (45incandescen

and halogens

Sockets 2

assachuset

2852,375

y in 2016:

1186%

27%33%1%5%

34%ng removed

704%

50%28%12%3%7%

ts at the 90%

before and e sockets w

e LED bulbs%) was signt bulbs wers were negli

2017 LIGH

2016-2017

tts

bulbs:

% confidence

after bulbs wwhere bulbs s had the hinificantly hire negative igible.

HTING MAR

New

1043

348%

71%12%2%6%9%

5414%59335%2%1%

e level.

were replacewere replac

ighest net ggher than iin both state

KET ASSES

York

05 39

4 % %a %a % % %a

4 %a

9% 3% %a % %a

ed as well asced betweengains in bothn New Yorkes, while ne

SSMENT

44

s n h k

et

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 66 of 169

Page 67: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

Bulb Typ

Sample S

LED or C

LED

CFL

Incandesor Haloge Incandes

Halogen

Linear fluorescenEmpty soca Significantb 1% of repla

Figure 2Replacedfrom the those buhighlight replacem

For eachmost comhad faileparticipatremovedcompare

Trends b

LED

• ReplaNew 2016repla38% light q

• ReplareplaNew

Table 21:

e

Size

Bef(Repl

FL 38

5

33

scent en

55

scent 47

8

nt 2

cket 5tly different fromaced bulbs wer

23 shows ovd bulbs (“be

sockets whlbs installedreplaceme

ment behavio

h bulb a panemmon reaso

ed (burned otion, we obs because td to 8% of re

by Technolo

aced LEDs: York (2%). , which maced LEDs inwere removquality of the

acement LEcement bulbYork (28%).

: Bulb Rep(Bas

Massa

2

fore laced)

A(Repl

8% 6

% 4

3%

5% 2

7% 2

%

%

% m Massachusere don’t know/o

verall bulb fore”) are bu

hen techs re in sockets int trends fo

or was simila

elist replaceon panelists out or brokeserved that the househeplaced bulb

ogy

LED bulbsIn Massach

ay be due tn Massachuved becausee bulb.

EDs: In Massb (47%), sig.

placement se: Replacem

achusetts

2,375

After lacement) C

66%

47%

19%

29%

22%

7%

1%

4% etts at the 90% other bulb type

replacemenulbs that weeturned for tin 2017 fromor LED, CFar both betw

ed, we askedgave for re

n). After excone in five

holder wantebs in New Y

representehusetts, 5% to an increasetts were re the house

sachusetts, gnificantly dif

in Massacent bulbs 201

Net Change (R

+28%

+42%

-14%

-26%

-25%

-1%

-1%

-1% confidence levs.

t behavior fere recordedthe 2017 vis

m which the FL, and inceen states a

d them why eplacing bulbcluding self-(20%) repl

ed to replaork.

d the smallof replaced

ase in LEDremoved froholder did n

LED bulbs fferent than

2017 LIGH

husetts an16-2017)

Before Replaced)b

28%

2%

26%

61%

54%

7%

2%

8% vel.

for Massacd in the 2016sit. Replace“replaced bucandescent and to patter

they replacebs in both s-reported enaced bulbs

ace it with

est proportid bulbs wer

D saturationm their sock

not like the f

were the mtheir use a

HTING MAR

nd New Yo

New York

After (Replacement

45%

28%a

17%

39%

34%a

5%

2%

14%a

husetts and6 visit but weement bulbs ulbs” were re

bulbs belorns observed

ed that bulb.states was tnergy efficien

in Massacha more ef

on of bulbsre LEDs, up. One-quartkets due to ffunction, app

mostly comms a replacem

KET ASSES

rk

t) Net

Change

+17%a

+26%a

-9%

-22%

-20%

-2%

0%a

+6%a

d New Yorkere removed(“after”) are

emoved. Weow. Halogend in 2016.

. Overall, thethat the bulbncy programhusetts werefficient bulb

s replaced inp from 2% inter (26%) ofailure, whilepearance, o

monly chosenment bulb in

SSMENT

45

e

k. d e e n

e b m e

b,

n n

of e

or

n n

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 67 of 169

Page 68: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

CFL

• Replareplahouswith a(9%).

• Replathe th(17%

Incandes

• Replawere

• Replacommseconthird CFL

aced CFLs: ced by houeholders wea more ener.

acement CFhird most co

%).

scent

aced incandthe most co

acement incmonly chosend most commost commreplacement

Unlike 201seholds in M

ere much morgy-efficient

FLs: CFLs aommon repla

descent bulbommonly rep

candescent ben replacemmmon replaon replacemt.

16, there waMassachuseore likely to bulb (31% o

ppear to beacement bu

bs: In both placed bulb (

bulbs: In Nement bulb (3cement bulb

ment bulb (26

as no differetts (33%) osay they we

of removed C

e suffering a lb in both M

Massachus(47% and 54

w York, inca34%), whileb (22%). In 6%) behind

2017 LIGH

rence in theor New Yorkere removinCFLs) than h

decrease inMassachuset

etts and Ne4%, respecti

andescent be in Massac2016, incanCFLs, but 2

HTING MAR

e number ok (26%). Mang CFLs to rhouseholds

n popularitytts (19%) an

ew York, inively).

bulbs were achusetts the

ndescent bu2017 saw a s

KET ASSES

f CFL bulbsassachusettsreplace themin New York

. CFLs werend New York

candescents

also the mosey were thelbs were thestagnation in

SSMENT

46

s s

m k

e k

s

st e e n

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 68 of 169

Page 69: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

Figure 23:: Overall BBulb Replaccements, M

2

Massachus

2017 LIGHT

setts & New

ING MARKE

w York

ET ASSESS

47

SMENT

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 69 of 169

Page 70: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

As incanand NewMassachincandesof incandsignificanYork houMassach

Replace

SampleIncandeLED or LED CFL Incande Incand HalogeLinear fEmpty s a Sign

b Sign

In Figureeach buhousehoinefficien2016 in halogen Massachthat manplaceme

If a bulb their dec

Table 23or halogehalogen the housinstalled availabiliMassach

descent bulw York, we hihusetts housscent bulbs, descent bulbntly more LEuseholds alshusetts hous

Ta

ement Bulb

e Size escent bulbsCFL

escent or Hescent

en fluorescent socket ificantly differeificantly differe

e 24, we brelb type. Imlds in both s

nt halogen oMassachusor an incand

husetts and y householdnt.

was replaceision. In

, we look at en) with LEbulbs. In boeholder wanto replace ty in storag

husetts hous

bs were theighlight the rseholds instan increase

bs replaced EDs (44%) rso replaced seholds (4%)

able 22: Bu

b

s replaced

Halogen

nt from New Yoent from 2017 a

eak down theportantly, th

states. Backor incandescetts (21%) descent. Ba20% in New

ds are just n

ed by a bulb

the reasonsDs and CFLoth states, onted to use ainefficient bue, compare

seholders w

most commreplacementtalled energe from 2016

by LEDs oreplaced inca

more incan).

ulbs Repla

Massa

2016

270

1,111 47%b 29%b 18%b 46%b 37% 9% --

7% ork at the 90%

at the 90% conf

e replacemehe figure shsliding occu

cent bulbs. Jand one-qucksliding wa

w York). Higow trying LE

of a differen

s panelists gLs, and efficover four in a more energulbs in Masd to 9% of ho replaced

monly replact activity justgy-efficient b (47%) and r CFLs in Nandescent b

ndescent bu

acing Incan

achusetts

2017

315

1,18457%a

44%a

13%39%31%8%--

4%a

confidence levfidence level.

ent behaviorhows somers when hou

Just under oarter in New

as less commher LED ba

EDs for the f

nt technology

ave for replacient bulbs (five replacegy-efficient bsachusetts, CFLs repla

d efficient bu

2017 LIGH

ced bulb typet for incandebulbs to resignificantly

New York (3bulbs than inlbs with em

ndescent B

7 20

8

4 2a 4a 19

% 2% 4% 4

6

1vel.

r by proportie indicationsuseholds repone-quarter w York (25mon among

acksliding mafirst time and

y type, we a

acing ineffic(LED or CF

ement LEDs bulb. One inand this wa

acing inefficiulbs with inc

HTING MAR

e in both Maescent bulbsplace 57% y more than37%). In Man New York

mpty sockets

Bulbs

New Yor

016

80

248 41% 9%a

22% 47% 41% 6% -- 2%

on of bulbs s of backsliplace efficieof LEDs rep%) were re

g replaced Cay be drivend are experi

asked panelis

ient bulbs (inFL) with inca

were instaln three CFLsas primarily ient bulbs incandescents

KET ASSES

assachusettss in Table 22

of removed the numbessachusetts(24%). New

s (15%) than

rk

2017

105

222 37% 24% 14% 47% 40% 7% --

15%

replaced foding amongnt bulbs withplaced since

eplaced by aCFLs (12% inn by the facmenting with

sts about

ncandescenandescent oled because

s (30%) weredue to thei

n New Yorks were mos

SSMENT

48

s 2. d

er s, w n

or g h e a n ct h

nt or e e r

k. st

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 70 of 169

Page 71: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

likely to ready av

Trends b

LED • What

visit, LEDswere

• Whatbulb socke(59%incan

CFL • What

unlikeCFL. with L

• WhatCFLsfour r

Incandes• What

incanNew were

• Whatincanincanhalog

attribute disailability of i

by Technolo

t replaced LLEDs were

s were the mfollowed clo

o Backsan inincandswitch

t LEDs replfor removedets (34%). I

%) and one-thndescent bul

t replaced Ce 2016 wheThis trend w

LEDs and 28

o Backshalogepronoincandswitch

t CFLs repls replaced oremoved LE

scent t replaced ndescents w

York (40%)replaced by

t incandescndescents indescents regen (11%) b

ssatisfactionncandescen

ogy

EDs: Lookine overwhelmmost commoosely by CFL

sliding: In Mancandescentdescent. Thh back to les

laced: In Mad CFLs (53%In New Yorhird of CFLslbs (23%).

CFLs: In Masen householwas reflected8% by anoth

sliding: In Men or an

ounced, as descent. Thh back to les

laced: In Maone-third (33Ds (25%) an

incandescewere replace). In Massacy efficient bu

cents replain Massach

eplaced one bulbs. In Ne

n with functint bulbs in st

ng at the fewmingly replaon replacemeL (25%) and

assachusettt. In New is is an imp

ss efficient a

assachusett%), halogensrk, LEDs reps (34%), but

ssachusetts,ds most cod in New Yo

her CFL.

Massachuseincandesce20% of C

is is an impss efficient a

assachusett3%) of emptnd CFLs (28

ents: In Md by other ichusetts, ov

ulb types (CF

aced: Incanhusetts anin five remo

ew York, ove

ion, light quorage (25%

w LEDs thatced by LEDent (38%) fo incandesce

ts, 21% of LYork, 25%

portant indiclternatives.

s, LEDs wes (47%), incaplaced neardropped to

, CFLs weremmonly rep

ork as well, w

tts, 12% ofent. In NeCFLs were portant indiclternatives.

ts, in additioy sockets. I

8%).

Massachusetncandescenver half (57%FLs and LED

ndescent bud 40% in

oved LEDs (1er two-thirds

2017 LIGH

uality, or ap).

t had been rDs in Massor removed ent bulbs (25

LEDs were re% of LEDs

ation that h

ere the mosandescents rly two-thirdsecond amo

e replaced pplaced remowith 34% of

f CFLs werew York, replaced ation that h

on to replacn New York

tts, one-thirnts, a figure %) of remov

Ds), compare

ulbs replac New Yo19%) and on

s (69%) of p

HTING MAR

ppearance (

replaced sinachusetts (6LEDs in New

5%).

eplaced by awere repla

ouseholds a

st common (44%), ands of removeong bulb typ

primarily by Loved CFLs wremoved CF

re replaced backsliding by a halo

ouseholds a

cing other Ck, CFLs rep

rd (32%) that is sligh

ved incandeed to 37% in

ced 32% ork. In Mane in ten CFreviously em

KET ASSES

35%) or the

nce the 201668%). Whilew York, they

a halogen oaced by anare willing to

replacemen even emptyed halogens

pes replacing

LEDs (53%)with anotheFLs replaced

by either awas more

ogen or anare willing to

CFLs (32%)laced one in

of replacedhtly higher inescent bulbsn New York.

of removedssachusetts

FL (10%) andmpty sockets

SSMENT

49

e

6 e y

or n o

nt y s g

), er d

a e n o

), n

d n s

d s, d s

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 71 of 169

Page 72: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

were LEDs

replaced bys (25%) were

y incandescee replaced b

ent bulbs. Oby incandesc

One in five recent bulbs.

2017 LIGH

emoved CFL

HTING MAR

Ls (19%) and

KET ASSES

d one in fou

SSMENT

50

r

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 72 of 169

Page 73: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

Figuure 24: Whaat Replace

2017 LIGH

ed What

HTING MARKET ASSES

SSMENT

51

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 73 of 169

Page 74: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

(Base: R

R

ReasonsHousehol

Replaced

Wanted toefficient b

Did not likappearanAvailable

Wanted nfixtures to

Don’t kno

R

ReasonsHousehol

Replaced

Wanted toefficient b

Did not likappearan

Available

Wanted nfixtures to

Don’t kno

a. Sb. U

Replacement bu

Reasons why…

s for replacinlds (n)

d bulb countb

o use a more bulb

ke function ance of previouin storage

ew bulbs/bulbo match

w/Other

Reasons why…

s for replacinlds (n)

d bulb countb

o use a more bulb ke function ance of previou

in storage

ew bulbs/bulbo match w/Other ignificantly diffenweighted cou

Table 23:ulbs in panel ho

ng

energy-

nd/or s bulb

bs in

ng

energy-

nd/or s bulb

bs in

erent from Masunt; weighted co

: Reasons omes that were

reported to

MassaInefficient bu

LED

82

340

86%

3%

2%

--

8% New

Inefficient bu

LED

32

99

80%

5%

2%

--

13% ssachusetts at ount for column

for Bulb Te a different typbe DI excluded

achusetts lbs replaced

CFL

59

111

37%

15%

30%

4%

15%w York

lbs replaced

CFL

19

29

67%a

10%

9%a

--

12%the 90% confidn values.

2017 LIGH

Type Changpe than the buld)

with: Effi

Inca

%

%

%

%

with: Effi

Inca

a

%

a

% dence level.

HTING MAR

ge lb they replace

icient bulbs re

andescent

52

92

3%

35%

25%

4%

28%

icient bulbs re

andescent 15

27

1

2

9

4

6

KET ASSES

ed; bulbs self-

eplaced with:

Halogen

16

20

2

5

5

1

3

eplaced with:

Halogen 2

2

--

1

1

--

--

SSMENT

52

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 74 of 169

Page 75: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

4.1.3 B

Using thhome typvaried bybehavior househothan otheNew Yorlow-incocounterpreplacem

We comMassachstates, Mbulbs tdifferencMA hous

Bulb Replac

e panel datpe, tenure, y demograp

among delders, homeers to installrk. Furthermome houseparts, indicment no ma

Fi

mpared buhusetts and Massachusethan New ces. Not surseholders wh

cement Be

ta, we furthand numbehic characte

emographic eowners, andl replacemen

more, Massaholds) inst

cating that Matter how yo

gure 25: R(Base

lb replacemNew York. W

etts househYork hou

rprisingly, givho have at le

ehavior by

her exploreder of bulbs reristics. Whi

groups, higd householdnt LEDs. Th

achusetts htalled moreMassachusou parse the

Replacemen: Massachuse

ment behaWhile the di

holds instaluseholds, even the oveeast some co

Demograp

d replacemereplaced to le there wasghly educatders in singlhis pattern hhouseholdere replacemetts is outpe data.

nt Bulbs betts Panel Ho

avior acrossifferences bled significeven whenrall higher raollege educa

2017 LIGH

phic Variab

ent behaviordetermine

s no differented househle-family dw

held true in brs in these

ment LEDs pacing New

y Demograouseholds)

s demograetween grou

cantly moren accountiate of LED uation, are no

HTING MAR

bles

r by educatif replacemence in CFL

holders, nonwellings wereboth Massace groups (fo

than theirw York in ef

aphic

aphic groupups were sime efficient ring for deusage in Maon-low-incom

KET ASSES

ion, incomeent behavioreplacemen

n-low-incomee more likelychusetts andor exampler New Yorkfficient bulb

ps in bothmilar in bothreplacemenemographicssachusetts

me, own thei

SSMENT

53

e, or nt e y d e, k b

h h t c s, r

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 75 of 169

Page 76: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

homes, replacemreplacemhousehoincome degree osame stahigh schhousehohousehonumber bachelo

In MassaCFLs, inefficient within Maof LED b

• Rs

• R

Trends b

Educatio

• Rsba

• Rsd

Income

• R(1re5

• R(4

Home Ty

or live in ment bulbs (Lment rates olders in Mhouseholde

or higher insate with a hhool educatilders with

olders with of LEDs (3r’s degree o

achusetts, ndicating thabulb type (Tassachusettulbs as repla

Replaced bulince the last

Replacement

by Demogra

on

Replaced buignificantly fachelor’s dessociate’s d

Replacementignificantly megree (38%

Replaced bul10%) than emoved sig8%) to repla

Replacement40%) compa

ype

single-familLEDs or CFLfor CFLs d

Massachuseers in New stalled signifhigh school on or less a high scha high sc

39%) to repor higher (4

households at two-thirdsTable 21). Hots as describacements. T

lbs (Table 24t visit (the bu

t bulbs (Tabl

aphic

ulbs: Housefewer incandegree or highegree (47%

t bulbs: Homore LEDs () or a high s

lbs: Low-incnon-low-in

nificantly mace with ano

t bulbs: Lowared to non-l

ly units areLs). This diffdo not diffeetts installe

York (8%).ficantly moreducation oinstalled si

hool educathool educalace remov

41%). Detaile

replaced 47s (66%) ofowever, repbed below, wThe data bel

4) are thoseulb recorded

le 25) are th

eholds with descent bulbher (53%) or).

ouseholds w(55%) than hchool educa

ome househncome hou

more inefficiether bulb tha

w-income how-income h

e significanference apper significand significa In both stae replaceme

or less. In Mgnificantly mtion or lessation or lesved bulbs aed findings fo

7% of remoremoved bulacement rawith differenow are pres

e bulbs that h as installed

ose installed

a high scbs (29%) fror households

with a bachhouseholds ation or less

holds replacseholds (4

ent bulbs (ian low-incom

households households

2017 LIGH

tly more lipears to be dntly betweently more

ates, househent LEDs th

Massachusetmore LEDs s (11%). Inss installedas New Yorfor each stat

ved bulbs wulbs were r

ates fluctuatences particulsented in two

have been rd in the 2016

d in the sock

chool educaom sockets s with some

helor’s degrwith some c(39%).

ced significan4%). Non-loincandescenme househo

installed si(52%).

HTING MAR

kely to insdriven by LEen states. LLEDs (40%

holders with han househotts, househo

(39%) thann fact, Masd a statistick householte are explor

with LEDs areplaced byed across dearly apparen

o different ta

removed from6 visit),

ket in the 20

ation or lesthan house

e college edu

ree or highcollege or an

ntly more emow-income nt bulbs anlds (46%).

ignificantly

KET ASSES

stall efficienED usage, asLow-income

%) than lowa bachelor’solders in theolders with an New Yorkssachusettscally similalders with ared below.

nd 19% withy an energyemographicsnt in the use

ables:

m the socke

017 visit.

ss removedeholds with aucation or an

her installedn associate’s

mpty socketshouseholds

nd halogens

fewer LEDs

SSMENT

54

nt s e

w-s e a k s r a

h y-s e

et

d a n

d s

s s

s,

s

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 76 of 169

Page 77: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

• Rinfa

• RLsm(iC

Tenure

• Rh

• Rth(1rere

Primary

• Rsala

• Rhp

Demogra

It is likelyabove mgroups o

• Rshhb

• RreHrem

Replaced buncandescentamily houses

ReplacementEDs (33%) ingle-family

multifamily ncandescen

CFLs, 52%) t

Replaced buomeowners

Replacementhan owners 14% compaeplacement eplacement

Language

Replaced bupoken repland significan

anguage. Replacement

ouseholds trimarily a lan

aphic Comb

y that the bight be relat

of characteris

Replaced buignificantly mouseholds oouseholds aulbs (44%) t

Replacementeplacement

Homeownersegardless of

multifamily u

ulbs: Houset bulbs (58%s (46% and

t bulbs: Hoand significahouseholds

units instants and halogthan single-f

ulbs: Renter(4%).

t bulbs: Ren(54%). Renred to 5%). bulbs (72%bulbs (23%)

ulbs: Househaced significntly more CF

t bulbs: Repthat speak nguage othe

binations

ulb replacemted; here, westics (e.g., lo

lbs: We obsmore CFLs of any incomalso replacethan other ho

t bulbs: HoLEDs than

s also instaf unit type (nits, howev

eholds in m%) and signif34%, respec

useholds inantly more hs (49% anlled signifigens, 41%) family house

rs replaced

nters installeters also insOverall, ho

) than did re) than renter

holds in whiantly fewer FLs (54%) t

placement bprimarily E

er than Engli

ment patterne explore whow-income re

served that (42%) than

me categoryd significantouseholds.

useholds inhouseholds

lled signific(single-famil

ver, installed

multifamily ficantly fewectively).

n multifamilyhalogens (2d 5%, rescantly morand signific

eholds (27%

significantly

ed significanstalled signifomeownersenters (44%rs (47%).

ich a languaincandescehan househ

behavior wasEnglish at hish.

ns we obserhether theseenters versu

low-incomen non-low-iny in multifamtly fewer ine

n multifamilys in single-f

cantly more ly or multifad the lowes

2017 LIGH

units replaer CFLs (22

y units insta1%) to replapectively). re inefficie

cantly fewer and 68%, re

y more emp

ntly fewer reficantly moreinstalled sig

%), and sign

age other thent bulbs (31olds in whic

s not significhome and

rved in deme patterns hous non-low-in

e single-famncome singmily units. Loefficient (inca

y units instafamily unitsLEDs to r

amily), than st proportion

HTING MAR

aced signific%) than tho

alled significace removedOverall, hont replacemefficient bulespectively)

pty sockets

eplacement e replacemegnificantly mificantly few

han English1%) and hach English is

cantly differhouseholds

mographic chold up whenncome rente

ily househole-family hoow-income andescent a

alled signific, regardlessreplace rem

did rentersn of replace

KET ASSES

cantly moreose in single

cantly fewed bulbs than

ouseholds inment bulbsbs (LED and.

(11%) than

LEDs (22%ent halogens

more efficienwer inefficien

h is primarilyalogens (1%s the primary

rent betweenthat speak

haracteristicsn consideringers).

lds replacedouseholds osingle-family

and halogen

cantly fewes of income

moved bulbss. Renters inement LEDs

SSMENT

55

e e-

er n n s d

n

) s

nt nt

y ) y

n k

s g

d or y )

er e. s, n s

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 77 of 169

Page 78: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

(1fa

In New Y26) was s

• Rsh

• Rinre

13%) compaamily and mu

York, differesimilar to Ma

Replaced buignificantly fouseholders

Replacementncome houseplacement

ared to renteultifamily un

ences in bulbassachusett

ulbs: Housefewer incans with some t bulbs: Households, anLEDs.

ers in singleits (54% and

b replacemes:

eholders widescent bulcollege eduuseholders

nd homeown

e-family unitsd 63%, respe

ent behavior

th a bachelbs and signcation or anwith a bacners were

2017 LIGH

s (25%) andectively).

among dem

elor’s degrenificantly mo associate’shelor’s degrsignificantly

HTING MAR

d homeowne

mographic gr

ee or highore halogen

s degree. ree or highy more like

KET ASSES

ers in single

roups (Table

her replacedn bulbs than

er, non-lowely to insta

SSMENT

56

e-

e

d n

w-ll

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 78 of 169

Page 79: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

Bache(n=214Some Degre

HS Ed

Non-L(n=189Low-In(n=94)

Single(n=251Multifa(n=64)

Own/B(n=231Rent/L(n=82)

Englis

Langu(n=16

INon-L(n=31)Non-LSingleLow-InMultifaLow-InSingle

HMultifa(n=24)Single(n=207Multifa(n=40)Single(n=42)Signifia. Bd. Sg. Nj. Lm. M

Demogra

Education elor’s Degree or H4) College/ Associae (n=69)

ducation or Less

Income ow-Income 9) ncome )

Home Type

e Family 1) amily )

Tenure Buying 1) Lease ) Primary Languag

h (n=299)

age other than E) ncome/Home Tyow-Income – Mu) ow-Income –

e Family (n=158) ncome – amily (n=30) ncome – e Family (n=64) Home Type/Tenuamily – Own/Buy)

e Family – Own/B7) amily – Rent/Lea)

e Family – Rent/L) cantly different fr

Bachelor’s DegreSingle Family Non-Low-income Low-Income SingMulti-family – Ren

Table 24

aphic

BulbCou

Higher 1,77

ate’s 424

(n=32) 178

1,63

515

2,11

265

2,04

329

ge

2,28

English 88

ype

ultifamily 138

1,49

63

452

ure

ying 150

Buying 1,89

se 115

Lease 207

rom [demographee or Higher

Multi-Family gle Family nt/Lease

4: Replace(Base

b nt

Incandesce

%

73 53%

4 47%†

8 29%ab %

30 49%

5 39%†

%

10 46%

5 58%d

%

46 48%

9 43%

%

87 48%

8 31%f

%

8 52%

92 49%j

3 49%

2 37%h

%

0 62%

96 47%

5 54%

7 40%

hic category] at thb. Se. Oh. Nk. Mn. S

d Bulbs by: Massachuse

Repla

ent CFL

%

29%

35%

41% %

30%

40%

%

34%

22%d

%

34%

28%

%

32%

54%f

%

28%

30%j

27%

42%h

%

21%

35%

24%

30%

he 90% confidenSome College/AsOwn/Buying Non-Low-IncomeMulti-family – OwSingle Family – R

y Demograetts Panel Ho

aced Bulbs (

Fluorescent

%

1%

2%

2% %

2%

2%

%

2%

2%

%

2%

2%

%

2%

0%f

%

1%

2%

5%

2%

%

1%

2%

3%

2%

ce level. ssociate’s Degre

e Single Family wn/Buying Rent/Lease

2017 LIGH

aphic, Masouseholds)

(Before)

Halogen L

%

7% 5

6% 5

12% 6%

9% 6

7%† 2

%

8% 5

8% 3

%

7% 5

12% 4

%

8% 5

1%f 0

%

10% 3

9% 6

6% 3

7% 2

%

8% 5

7% 5%

8% 2

13% 5

ee c.f.i.l.† New

HTING MAR

sachusetts

LED Empty

Socket % %

5% 5%

5% 5%

6% 10% % %

6% 4%

2%† 10%c

% %

5% 5%

3% 7%

% %

5% 4%

4%† 11%e

% %

5% 5%

0%f 14%

% %

3% 6%

6% 4%

3% 10%

2% 10%

% %

5% 3%

%mn 4%

2%l 9%

5%l 10%

Non-Low-IncomEnglish as PrimaLow-Income MuSingle Family – w York

KET ASSES

s

Incandescent

+ Halogen

%

60%

53%

41%a %

58%

46%c

%

54%

66%d

%

55%

54%

%

56%

33%f

%

62%j

57%j

55%

44%gh

%

69%

54%

62%

53%

e ary Language

ulti-family Own/Buying

SSMENT

57

CFL +

LED

%

34%

40%†

47% %

36%

43%†

%

39%†

25%d

%

39%†

32%

%

37%

54%

%

31%

36%

30%

44%

%

26%

40%mn

25%l

35%l

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 79 of 169

Page 80: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

Bache(n=214Some Degre

HS Ed

Non-L(n=189Low-In(n=94)

Single(n=251Multifa(n=64)

Own/B(n=231Rent/L(n=82)

P

Englis

Langu(n=16)

InNon-LMultifaNon-LSingleLow-InMulti-fLow-InSingle

HMultifa(n=24)Single(n=207Multifa(n=40)Single(n=42)Signifia. Bd. Sg. Nj. Lm. M

Demogra

Education elor’s Degree or H4) College/Associae (n=69)

ducation or Less

Income ow-Income 9) ncome )

Home Type

e Family 1) amily )

Tenure Buying 1) Lease ) Primary Languag

h (n=299)

age other than E) ncome/Home Typow-Income –

amily (n=31) ow-Income –

e Family (n=158) ncome – family (n=30) ncome – e Family (n=64) Home Type/Tenuamily – Own/Buy)

e Family – Own/B7) amily – Rent/Lea)

e Family – Rent/L) cantly different th

Bachelor’s DegreSingle Family Non-Low-income Low-Income SingMulti-family – Ren

Table 25:

aphic

Bulb Coun

Higher 1,773

ate’s 424

(n=32) 178

1,630

515

2,110

265

2,046

329

ge

2,287

English 88

pe

138

1,492

63

452

re

ying 150

Buying 1,896

se 115

Lease 207

han [demographee or Higher

Multi-Family gle Family nt/Lease

Table 26: R

Replacem(Base

t

Incandesce

%

3 20%

22%†

24%

0 19%

22%

0 22%†

20%

6 18%†

33%

7 22%

13%

25%

2 19%

21%

22%

7%lmn

6 19%k

29%k

35%k

ic category] at thb. e. h. k. n.

Replaced/R(

ent Bulbs : Massachuse

Replac

nt CFL

%

15%

24%

24%

17%

24%

20%

18%

19%

22%

19%

37%

19%

17%

24%

24%

11%

19%

22%

22%

he 90% confidencSome College/AOwn/BuyingNon-Low-IncomeMulti-family – OwSingle Family –

ReplacemeBase: New Y

by Demogetts Panel Ho

cement Bulb

Fluorescent H

%

1%

2%

1%

1%

2%

1%

1%

1%

2%

1%

0%f

1%

1%

2%

1%

1%

1%

1%

2%

ce level.Associate’s Degre

e Single Familywn/BuyingRent/Lease

ent Bulbs bork Panel Ho

2017 LIGH

graphic, Maouseholds)

bs (After)

Halogen LE

% %

7% 55

9% 38%

6% 39%

8% 52

7% 40%

5% 49

21%d 33

5% 54

14%e 22

7% 47

4% 42

23%hj 28%

6%gi 54

26%j 11%

4%gi 45

14% 63%

4%m 54

25%ln 13

10%km 25

ee c.f.i.l.† Ne

by Demogouseholds)

HTING MAR

assachuse

ED Empty

Socket % %

5%b 2%

%a† 5%

%a† 6%†

2%† 3%†

%c† 5%†

9%† 3%†

3%d 7%

4%† 3%†

2%e 7%

7% 4%

2% 4%

%hij 4%

%gi 3%i

%ghj 16%hj

%gi 4%i

%mn 4%

%m 3%

%kl 10%

5% 6%

Non-Low-IncomEnglish as PrimLow-Income MuSingle Family –

ew York

raphic, Ne

KET ASSES

etts

Incandescent

+ Halogen

%

26%

30%†

30%

27%

29%

27%†

41%d

23%†

47%e

29%

17%

48%hj

25%gi

47%hj

26%gi

21%mn

23%m

54%kl

45%k

me mary Languageulti-family

– Own/Buying

ew York

SSMENT

58

CFL +

LED

%

70%

62%†

63%

69%†

64%†

68%†

52%d

72%†

44%e

65%

79%

46%hj

71%gi

35%hj

69%gi

74%mn

73%m

35%kl

47%k

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 80 of 169

Page 81: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

Bachel(n=60) Some Degree

HS Ed

Non-Lo(n=66) Low-In(n=30)

Single (n=96) Multifa(n=9)22

Own/B(n=79) Rent/L(n=26)

Bachel(n=60) Some Degree

HS Ed

Non-Lo(n=66) Low-In(n=30)

Single (n=96) Multifa(n=9)21

Own/B(n=79) Rent/L(n=26) Significa. Bd. S

Demogr

Education lor’s Degree or H College/Associae (n=26)

ucation or Less (

Income ow-Income

ncome

Home Type

Family mily

2 Tenure

Buying ease

Demograph

Education lor’s Degree or H College/ Associae (n=26)

ucation or Less (

Income ow-Income

ncome

Home Type Family mily

1 Tenure

Buying ease cantly different frachelor’s Degreeingle Family

21 1-2% of 22 Not enou

raphic

BuCo

Higher 3

te’s 7

(n=19) 4

3

9

42

1

36

7

ic

Bu

Co

Higher 3

ate’s 7

(n=19) 4

3

9

4

1

36

7

rom [demographie or Higher

replaced bulbsugh bulbs to re

ulb ount

Incandes

%

11 47%

79 66%

49 49%

10 49%

94 61%

21 54%

18 7

66 51%

73 59%

ulb

ount

Incandes

%

11 30%

79 41%

49 30%

10 26%

94 45%

18 35%

18 3

66 32%

73 40%

ic category] at thb. e.

s in each categeport % in this c

Re

scent CFL

%

%b 24%

a† 20%

% 39%

% 24%

% 25%

% 26%

2

% 25%

% 25%

Replace

scent CFL

%

% 10%

%† 19%

% 33%a

% 14%

%† 19%

%† 17%

1

%† 17%

% 17%

e 90% confidencSome College/AOwn/Buying

ory were unkncategory.

placed Bulbs

Fluorescent

%

2%

2%

0%

2%

3%

2%

3

2%

3%

ement Bulbs

Fluorescent

%

3%

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0%

1%

3%

1%

3

2%

3%

ce level. Associate’s Deg

own type (“don

2017 L

s (Before)21

t Halogen

%

13%b

2%a

3%a

11%

1%c†

7%

-

8%

6%

s (After)

t Halogen

%

6%

8%

1%

7%

5%

6%

-

5%

6%

ree c†

n’t know”); rows

LIGHTING M

LED Em

Soc

% %

4% 8%

2% 7%

0% 8%

4% 8%

0%c† 8%

2% 8%

- -

3% 9%

0%† 6%

LED Em

Soc% %

41%† 10

16%a† 14

11%a† 25

40%† 11

8%c† 20

27%† 14

6 1

32%† 12

15%e 19

c. Non-Low-Inc† Massachusetts

s do not sum to

MARKET AS

Incande

+ Halompty

cket % %

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% 68%

% 52%

% 60%

% 62%

% 61%

- 7

% 59%

% 65%

Incande

+ Halompty

cket % %

%† 35%

4% 49%

5%† 12%

%† 33%

%† 49%

%† 41%

1 3

%† 37%

9% 46%

come

o 100%.

SSESSMEN

59

scent

gen

CFL +

LED

%

% 28%

% 22%†

% 39%

% 28%

% 25%†

% 28%†

2

% 29%†

% 25%

scent

gen

CFL +

LED

%

% 51%†

%† 35%†

%ab 43%

% 54%†

%† 27%c

%† 44%†

7

%† 49%†

% 32%

NT

+

+

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 81 of 169

Page 82: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

4.1.4 N

As signigroups win which are laggiand 2017and Tablcategoryremovedhouseho2016 for some caremovedwhile soreplacemuse and/

Bulb Typ

Bulb Type

Sample S

Bulb Cou

LED or C

LED

CFL

IncandesHalogen Incande

Halogen

Linear flu

Empty So

Newly Insta

ficant differwere similar t

this analysising when it 7 replacemee 28), it is a. While ove bulb) are lolds, rental, oalmost eve

ases; for ex bulbs with

ome demogment rates ar

or make the

Table

pe

e

Size

unt

CFL

scent or n scent

n

uorescent

ocket

*Significant

alled Repla

rences in reto those fous was conducomes to e

ent bulb dataapparent thaerall rates ofower for LEDor multifamilyry demograxample, lowLEDs in 20

graphic groure increasing

em more affo

27: Replac

Bachelo

2016

163

1,383

61%*

36%*

25*

33%

26%

7%

0%

6%* tly different from

acement Bu

eplacement nd in the 20ucted), one

efficient bulba are placed t LED usagef replacemeDs in housey units, LEDphic catego

w-income pa016, comparups are leg across theordable are i

cement Bu

or’s or Highe

2017

214

1,773

70%

55%

15%

27%

20%

7%

1%

2% m 2017 at the 9

ulbs by De

behaviors 016 Massachmight assum

b replacemeside by side

e is growing ent (the bulbeholds witho replacemenry comparedanel housered to 40% ss likely to

e board, indicndeed work

ulbs by Dem

Education

r Some

Ass2016

72

496

56

28%

28%

32%

25%

7%

5%

7% 90% confidenc

2017 LIGH

emographi

among thehusetts Lighme that certant behaviorse for each of proportiona

b installed inout a bachelont is significad. The increholders onlin 2017. Th

o install LEcating that eing and sho

mographic

nal Attainmee College/ sociate’s

2017

69

424

62%

38%

24%

31%

22%

9%

2%

5% ce level.

HTING MAR

cs

e different dting report (ain demogras. However,f these groually in each dn a socket or’s degree,antly higher ease is quitey replaced

his analysis EDs than oefforts to enculd be contin

c, 2016-17

ent

High Sc

2016

31

133

46%

21%

25%

36%

30%

6%

2%

16%

KET ASSES

demographicthe first yeaaphic groups, when 2016ps (Table 27demographicto replace a, low-incomein 2017 than

e dramatic in16% of areveals tha

others, LEDcourage LEDnued.

hool or Less

2017

32

178

63%

39%

24%

30%

24%

6%

1%

6%

SSMENT

60

c r s 6 7 c a e n n ll

at D D

s

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 82 of 169

Page 83: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

Bulb Type

Sample S

Bulb Cou

LED or C

LED

CFL

Incandes

Incande

Halogen

Linear flu

Empty So

Bulb Type

Sample S

Bulb Cou

LED or C

LED

CFL

Incandes

Incande

Halogen

Linear flu

Empty So

Bulb Type

Sample S

Bulb Cou

LED or C

LED

CFL

Incandes

Incande

Halogen

Linear flu

Empty So*Significan

Table 28:

e

Size

unt

CFL

scent or Ha

scent

n

uorescent

ocket

e

Size

unt

CFL

scent or Ha

scent

n

uorescent

ocket

e

Size

unt

CFL

scent or Ha

scent

n

uorescent

ocket ntly different fro

Replaceme

alogen

alogen

alogen

om 2017 at the

ent Bulbs

Non2016

168

1,467

61%

38%

23%

33%

25%

8%

1%

5%

Si2016

143

1,341

60%

37%

23%

31%

26%

5%

2%

7%*

O2016

188

1,701

60%*

37%

23%

32%*

25%

7%

2%

6%90% confidenc

By Demog

n-low-income6 20

18

7 1,6

% 69

* 52

% 17

% 27

% 19

8

1

3

ngle Family6 20

25

1 2,1

% 69

* 49

% 20

% 27

% 22

5

1

* 3

Own/Buying 6 20

23

1 2,0

* 73

* 54

% 19

* 23

* 18

5

1

3ce level.

2017 LIGH

graphic, 20Income

e 017

89

630

9%

2%

7%

7%

9%

8%

%

3% Home Typ

017

51

110

9%

9%

0%

7%

2%

5%

%

3% Tenure

017

31

046

3%

4%

9%

3%

8%

5%

%

3%

HTING MAR

016-17, con

Low-inc2016

80

427

48%*

16%*

32%

33%

25%

8%

5%

14% pe

Multi-Fa2016

127

690

52%

22%*

30%*

31%

26%

11%*

3%

8%

Rent/Le2016

79

317

47%

11%*

36%*

37%

28%

9%

3%

13%

KET ASSES

nt’d

come 2017

94

515

64%

40%

24%

29%

22%

7%

2%

6%

amily 2017

64

265

52%

34%

18%

41%

22%

21%

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ease 2017

82

329

44%

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22%

44%

33%

14%

2%

7%

SSMENT

61

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 83 of 169

Page 84: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

4.1.5 D

New CFMassachcalculatedelta watand LEDincandesbut the dmeant toestimatesshow whmarket inwithout th

Bulb TypTotal ReIncandesHalogen CFL LED

4.2 TR

Massachbegan tothe numbsection ucontinuedunderstaAdoptionfuture of progress

Figure 2shipmentobservedsupporte

Delta Watts

FLs or LEDhusetts samed the estimttage of new

Ds replacedscent bulbs wdrop in deltao supplant ts presented hat was insntelligence dhe program.

Ta

ne

pe Replacedplaced Bulbsscent

RACKING Chusetts has o report trendber of CFLsupdates this d tracking and the CFL

n Model provthe lighting

ses.

26 shows thts and mard from natied bulbs follo

s

Ds were inmple during mated delta wwly installed , it is clearwith CFLs or watts was the delta where do not

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ble 29: Del(Base: CFL

ew fixtures an

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134 15

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CFLS OVER

been trackinds in CFL u

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and presentaL market anvides an expg market and

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nstalled in the year p

watts for neLEDs to be

r that most r LEDs. CFLminimal. Noatts developt reflect the

to replaceeveral studie

lta Watts bLs and LEDs tnd empty soc

CFLsNew CFLs

363 37% 4%

57% 2%

R TIME ng the CFL se, storage,

have burnedsed on the 2ation of the

nd where it plicit tool to hd their poss

ed mirroring ales. In 201

ments and own trend, w

a combinerior to the

ewly installede 29. Lookin

of the dropLs were replaote that the dped throughentirety of cment. The es to develo

by Bulb Typthat replaced kets excluded

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Avg. DeltWatts

19 48 34 0.2 -4

market for n purchases, out or been2017 on-site

e trends helpmay be gohelp the PAssible role in

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2017 LIGH

ed total of study. Usin

d CFLs to bng closely atp in wattagaced mostlydelta watts ph the Markeconsumer op

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d; panel visits

talled Bulbs

ta n

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numerous ye, and shipmen removed o

e saturation ps the PAs ing in the ns and EEACinfluencing

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1,557 socng panel sibe 19, and t the types oge came froy by other CFpresented aet Adoption ptions but inoption Modehare estima

t Year bs; s only)

s - MA LEDs

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ears, and inents as wellover the pasdata. NMR band EEAC

near future. C consultants

program sa

trends show bulbs mirrrior to 201gram design

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ckets in theite data, wethe average

of bulb CFLsom replacingFLs or LEDsre in no wayModel. The

stead simplyel considerstes with and

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29 47 50 6

0.3

n 2013, NMRl as estimatest year. Thisbelieves tha

C consultantsThe Marke

s assess theales as EISA

wn: nationarored trends5, program

n, objectives

SSMENT

62

e e e s g s, y e y s d

a

R e s

at s

et e A

al s -

s,

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 84 of 169

Page 85: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

and the shipment

F

Sources: Msales in 20compiled fr

BeginninCFLs puTable 30installatioMeasurefor the sempiricaare shadCFL purcinstallatio

23 NMR a

Lightin

nature of ts of CFLs h

Figure 26: C

Market-level sa011 through 2rom the Depart

g with the 2rchased in a0 summarizeon rates and

e Life Study, eventh throlly observed

ded gray).23 chases in Mons allows u

and RLW. Resng Program Sp

agreementshalved when

CFL Use, S

les for 2011 th016 provided tment of Comm

2012 on-sitea given yeares this appd the failure covering theugh sixteen

d or derived Moreover, th

Massachuseus to estima

idential Lightinponsors, June 1

s between tcomparing

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rough 2016 froby the PAs or

merce.

e report, NMr that could broach for porates of CFLe first six yeath years badata are sh

his approachtts betweenate the burn

g Measure Life10, 2008.

the PAs an2016 to 201

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om the on-site vr their data tra

MR also begbe replacingossible CFLLs as estimaars of a CFLsed on the

hown in whih takes into

n 1998 and nouts per ye

e Study. Delive

2017 LIGH

nd the prog5.

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visits discusseacking vendors

an tracking g CFLs that hL failures inated in the 2L’s life and e

previous rate, and cells account the2016. Apply

ear. This ap

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HTING MAR

gram partne

s, 2005 to 2

d in this reports. National shi

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n 2016. It co2008 Residenextrapolatingates of failurs with extrae history of ying the faipproach est

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t. Program-leveipment data as

e number oy burned outonsiders thential Lighting

g failure ratesre (cells withpolated datamarket-levelure rates toimates 2016

idential

SSMENT

63

al

el s

of t. e g s h a el o 6

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 85 of 169

Page 86: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

CFL burnCFLs hav

The panethat burn(53%). Sreplaced point of upstream

Year aPurch

First Second Third Fourth Fifth Sixth Seventh Eight Ninth Tenth EleventhTwelfth ThirteentFourteenFifteenthSixteenthSeventeeEighteenNineteenCumulati* Derived correlate wthe failure ** Sum of 7level purch*** Sum of simple exaof the CFL

nouts to be ave burned o

el study desned out this Specifically,

with other comparison

m program.

Tab

after hase

F

th nth

h enth nth nth ive from NMR an

with the columnrates in this tab

77% of the currhases. f the burnouts oample, the nums obtained in 1

about 6.7 mut since the

scribed abovyear may hwe estimatCFLs, and

n, in 2016,

ble 30: Est

Failure Rate*

Y

4% 19% 18% 2

15% 210% 2

8% 210% 2

5% 25% 24% 23% 23% 22% 22% 22% 22% 21% 21% 21% 2

nd RLW, Resins to the right oble in order to hent year marke

occurring in thamber of burned

999 and 8% of

illion. Moreostart of the

ve allows ushave been ted that 2.1another 3.5the PAs su

timating CF

Year MarPu

199819992000200120022003200420052006 12007 1200820092010 1201120122013 1201420152016

10idential Lightinof the table, buhave all the coet-level purchas

at year based oout CFLs in 20f the CFLs obta

over, this mePAs’ lighting

s to estimatereplaced wi

1 million of 5 million weupported ab

FLs Replac

ket-Level rchases

305,216554,077530,006979,811892,859

3,565,4954,565,8626,308,4020,426,4663,330,7714,248,7618,447,3820,870,314 6,611,870 7,370,7321,697,6507,533,5664,441,0162,284,650

04,964,906ng Measure Liut factors into tmponents of thses and 10% o

on all installatio000 includes 4ained in 1998.

2017 LIGH

ethod suggeg programs i

e how manyth other CFthe burned

ere likely repbout 2.5 mi

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235457494862838

2,9323,9615,6709,115

11,9385,6478,2629,6397,0227,423

10,4057,7075,3422,956

100,914ife Study, 200the burn-out rahe calculations of each of the tw

ons occurring 4% of the CFLs

HTING MAR

ests that aboin 1998.

y of the 6.7 FLs (32%) od out CFLsplaced with illion CFLs

r CFLs y d in ear**

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5,0167,1614,0342,8638,4832,698

,5490,6055,8058,1807,2702,4379,7562,9093,6825,4517,6842,7046,6394,926 508. This columate for each ye

in one place. wo previous ye

prior to that yes obtained in 2

KET ASSES

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LEDs. As athrough the

ned out in Given

Year***

9,039 38,674 79,202

149,326 241,637 397,649 715,159

1,110,896 1,842,610 2,815,756 3,675,034 4,385,247 5,292,905 5,483,572 5,827,452 6,347,7266,609,4496,673,0556,730,601

58,424,989mn does not ear; we show

ears’ market-

ear. To use a 000 plus 9%

SSMENT

64

n

s s y a e

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 86 of 169

Page 87: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

techniciaLED bulfamiliarityrespondesection spossible,note thatresponseyears pr2014. Hig

The some

Masslevelincre

Consseem

MassCFLsLEDs

BULB F

The 201their famfamiliar” asked anabout Lawarene

Results CFLs anYork, resin both sdecline. comparisand New

5ans asked fob that they y and satisfents’ knowlesummarizes, we compart this was thes from eachior, while oghlights from

majority oewhat satis

sachusetts led off aftereased in bot

sumers’ samed slightly

sachusetts s preferreds was signif

FAMILIARIT

7 Massachumiliarity with

or “very famn LED awarED familiarss, which m

from the 20nd LEDs hasspondents ststates report

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w York in the

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and New Yr several yeth states.

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usetts and NLEDs, CFL

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New York, thnses from Mstudy includ

participantshe LEDs ins

York consuears of sign

with all typy with cand

York consuer, though eater than th

New York cLs, and halonses. It is imstion, which 017 survey ght differenc

revealed thveled off aftencreasing lencreased levs examines in New Yovey.

Familiaurvey asseswith energyte visits assans asked atisfaction wheir satisfactd, allowing ded the ne

nce with, das from the

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2017 LIGH

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d Satisachusetts an

t bulbs, whisatisfactionwith LEDs

EDs. This yr each spec

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sumers who ED familiar

s’ results.

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year, on-sitecific model oalysis. Thesenderstandingologies. Thisvisits. Whenimportant to

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ng very o

d LEDs hasn familiarity

consumersbs.

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nts to repory “somewha2016 surveys

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miliarity withears. In New. Consumerseral years ochusetts, 2assachusetts

SSMENT

65

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D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 87 of 169

Page 88: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

Althoughstatisticarespondefor the 20was a staeither staNew Yor

LED Fam

• Mass2016secon41%

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24 It shouldmajority of generally sthe phone

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miliarity

sachusetts r study, withnd highest level when f

ew York, 73in 2016, alth

017, Massacs of familiarit

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espondents h a very sligreported LEfirst asked in

% of responhough this in

chusetts anty with LEDs

consumers am 87% in 2evel since t

uestion was

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earlier survey ndents over themiliarity, althou).

s between Npondents’ famn some increadded a phoerence in 20son of web 3.

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ndents reponcrease is no

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sumers repot reported fahe 82% of re

re more famrity betweency coming frity against ay be causeantly more lFurthermorekely to be

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ents reportedctively).

slightly decrmiliarity, 201dministered, %).

e familiarity either state ifamiliar with

CFLs than ates (93% vee responden

from Masse of survey under the a

nts below thewith CFLs

o phone-only reo the web surve7 survey was n

HTING MAR

eb respondeightly higheriarity levels iliarity chart web responboth Massac

familiarity she 2017 levup significan

LEDs in 20t.

d relatively

reased CFL 17 still reprand familia

with CFLsn any year o the technol

in Massachersus 85%) ints, where Nsachusetts.

respondentage of 45 the age of 45 (94%) tha

espondents, whey. The web renot significantly

KET ASSES

ents were nor than phonein New Yorkwhere there

ndents withinchusetts and

similar to theel is still thently from the

017, up from

comparable

familiarity aresented therity is highe

s. The 93%of the surveyogy in 2016

husetts. Theis significantNew YorkersPart of this

ts. New Yorkhan those inin New York

an those in

hile the espondents y different from

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m

e

at e

er

% y .

e t, s s k n k n

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 88 of 169

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FigureLe

Halogen

• M6

• Nb8rep

• Ninfa

These fawith somseemed between MassachCFLs ov

e 27: Masseveled Off

n Familiarity

Massachuset8% in 2017,

New York coetween 2018% of webespondents hone-only s

New York con 2017 (80%amiliarity wa

amiliarity resme caution. S

unable to athe two. T

husetts resper LEDs (e.

sachusetts after Stead

y

tts consume the highest

onsumers re6 and 2017b respondefamiliar wit

urvey.

nsumers’ ha% versus 68s slightly hig

sults rely soSome respoaccurately dTwenty of tpondents usg., claiming

Consumedy Increas

(Base: All

ers’ familiarityt point since

eported a s7—from 55%ents indicatih halogens

alogen famil8%), a noticegher than Ne

lely on self-ondents whoistinguish bthirty-five reed inaccura LEDs took

ers’ Familiases, while N

respondents

y with halog2011 (Figur

significant in% to 80%. Thing familiaris still a s

iarity is signeable changew York.

-reported dao reported faboth technoloespondents ate informat

time to wa

2017 LIGH

arity with CNY Continus)

gens increasre 28).

ncrease in fahis increaserity, althougignificant in

nificantly higge from 201

ata and shoamiliarity witogies when in New Yo

tion to explarm up or we

HTING MAR

CFLs and Lues to Incr

sed from 61%

familiarity we was partiagh the 76%crease from

her than Ma16 when Ma

uld thereforth both LED asked theiork and tenain their prere less ene

KET ASSES

LEDs has rease

% in 2016 to

ith halogensally driven by% of phonem last year’s

assachusettsassachusetts

e be treatedDs and CFLsr preferencen of sixteeneference foergy-efficien

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D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 89 of 169

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than CFLFigure 2Massach

Fig

While LEof consu(Figure 2used an remainedAlthoughpenetratiunder-re

Ls), indicatin7 and Figur

husetts and N

gure 28: Ma

ED and CFL mers familia

29). In 2016,LED bulb. Td the same, h 79% of Maon in 95% oported.

ng that thesere 28 show New York.

assachuseH

familiarity rear with LEDs 68% of con

That number with 79% o

assachusettsof Massachu

e self-reportechanges in

etts and NeHalogens h

(Base: All

emained rels who reportnsumers fam

rose to 77%of consumers consumersusetts home

ed familiarityn familiarity

ew York Cohas Increarespondents

atively levelted using th

miliar with LE% in 2017, wrs both usings report fams (Figure 19

2017 LIGH

y figures mawith LEDs,

onsumers’sed

s)

from 2016 e technolog

EDs also rephile CFL useg, and famil

miliarity with 9), suggestin

HTING MAR

ay be somewCFLs, and

’ Familiarit

to 2017, thegy increasedported that the compared iar with, theCFLs, we o

ng that CFL

KET ASSES

what inflatedhalogens in

ty with

e percentaged significantlyhey had eveto familiarity

e technologyobserve CFLfamiliarity is

SSMENT

68

d. n

e y

er y

y. L s

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 90 of 169

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Fig

gure 29: Massachuse(Base: Resp

etts Consupondents fam

umers’ Usemiliar with LED

2017 LIGH

e of FamiliaDs and/or CFL

HTING MAR

ar TechnolLs)

KET ASSES

logies

SSMENT

69

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5.1 FA

In all hosatisfactiYork resia total osatisfied.were verYork, res

SatisfactENERGYwas 93%Similarlymore thaLEDs habetween satisfactiMassachmany ENpercentabut no re

Level of SatisfactHouseholVery satisSomewhaNeither sadissatisfieSomewhadissatisfieVery dissaDon't know

A-line bufollowed in both Msatisfactireported fell just s

AMILIARITY

useholds thon with eachidents reporof 93% of .” Of the overy satisfied wsidents were

ion with ENY STAR lab%, very simi, in New Yo

an the 94% save not been

LEDs that hon with EN

husetts, theirNERGY STAge reported

espondents s

(Bas

ion lds sfied at satisfied atisfied nor ed at ed atisfied w

ulbs were thby reflectors

Massachuseon with refllevels of sat

short of 90%

Y AND SATI

at had at leh installed mrted very higrespondentser 4,000 LEwith 84%. S

e very satisfie

NERGY STAeled bulbs. lar to the 9rk, residents

satisfied withn installed lhave the ENNERGY STr popularity AR LEDs inthat they w

said they we

Tase: Responde

M

ENERGY STAR LEDs

E

227 83% 10%

2%

4%

0% 1%

he most coms (Table 32)

etts and Newectors over tisfaction in

%, indicating

SFACTION

east one LEmodel. Tablegh levels of ss reported tD bulbs ourimilarly, fored with 83%

AR LEDs wIn Massach

95% reporteds were satisfh non-ENERong enough

NERGY STATAR LEDs

is demonstrstalled comere somewh

ere “very diss

able 31: LEents with at lea

MassachusettNon-

ENERGY STAR LEDs

Dkn

208 186% 89% 6

3% 3

2% 3

0% 01% 2

mmon LEDs). LED satisfw York. ConA-line bulbboth states.

g that smalle

WITH BUL

D installed, e 31 indicatesatisfaction wthat they wr techniciansthe roughly

%.

as not signhusetts, satisd satisfactiofied with 96%

RGY STAR bh for users tR qualificatiis similar

rated by thepared to tho

hat dissatisfisatisfied” in

ED Satisfacast one LED

ts

Don't now

All LEDs

125 301 86% 84%6% 9%

3% 3%

3% 3%

0% 0% 2% 1%

s found in bfaction for eansumers in s. Bullet/tor Candle-bul

er LED bulbs

2017 LIGH

LB TYPES

participantses that both Mwith their LE

were “very ss found in M

1,500 LED

ificantly diffsfaction withon with non-% of ENERG

bulbs. It is likto realize thons and thoto non-ENE

e fact that wose without ed with certeither state.

ction installed in th

ENERGY STAR LEDs

57 79% 17%

1%

0%

0% 3%

both Massacach of thoseboth states

rpedo shapeb satisfactios may be s

HTING MAR

s indicated tMassachuseED bulbs. Insatisfied” or

Massachuset bulbs obse

ferent from h ENERGY -ENERGY SGY STAR L

kely that ENEhe differenceose that do nERGY STA

we found neathe label. A

tain models .

he home)

New YorkNon-

ENERGY STAR LEDs

88 87% 7%

2%

0%

0% 4%

chusetts ande bulb types

reported sled bulbs hadon in Massaclightly less p

KET ASSES

their level oetts and New both statesr “somewhatts, residentserved in New

that of nonSTAR bulbs

STAR bulbsEDs, slightlyERGY STARe in bulb lifenot. AlthoughAR LEDs inarly twice asA very smaof LED bulb

k

Don't know

All LEDs

84 13581% 83%8% 10%

1% 1%

5% 2%

0% 0%5% 4%

d New Yorktopped 93%ightly highed the loweschusetts alsopopular than

SSMENT

70

of w s, at s w

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s. y R e h n s ll

b,

s

5 % %

k, % er st o n

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 92 of 169

Page 93: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

LED A-linused. Malight levedissatisfa

Level of

HouseholVery satis

Somewha

Neither sadissatisfie

Somewha

Very dissa

Don't know

HouseholVery satis

Somewha

Neither sadissatisfie

Somewha

Very dissa

Don't know

NMR alsand repoboth statwere som

Table 33there sehousehoinstalled the highe(97% sator more residents

nes and refleany househoels were deaction with th

(Bas

Satisfaction

lds sfied

at satisfied

atisfied nor ed

at dissatisfied

atisfied

w

lds sfied

at satisfied

atisfied nor ed

at dissatisfied

atisfied

w

so took the aorted averagtes, with 91mewhat or ve

3 also examieems to be ld and satisindicated thest overall tisfaction), sLEDs instal

s with over 2

ectors. This olders used esired, and he LED bulb

Table 32:se: Responde

A-Line

260 82%

11%

2%

3%

1%

1%

116 83%

10%

2%

2%

0%

3%

average of cge customer% of both Mery satisfied

ines reportesome corr

faction. In Mhat they wersatisfaction

slightly higheled. Althoug

20 LEDs inst

may be expcandle bulbssome attrib

b (Figure 31)

LED Satisents with at lea

Spot/ Reflector/ Flood

171 87%

9%

2%

0%

0%

2%

51 80%

14%

0%

1%

0%

5%

customers’ rr satisfactionMassachuse with their L

ed satisfactiorelation betwMassachusere very or so

comes fromer than the 9gh this may talled reporte

plained by ths in specialt

buted poor ).

sfaction byast one LED

Massac

Candle Gl

79 83% 9

6% 6

4% 1

4% 1

1% 1

2% 0

New

31 84% 8

8% 1

0% 0

0% 0

0% 0

8% 7

reported satn (Table 33)etts and NewED bulbs, on

on by numbeween the ntts, 95% of omewhat sam househol90% of thosebe a somewed any level

2017 LIGH

he fixtures inty fixtures whdimming an

y Bulb Typinstalled in th

chusetts

lobe Slimstyle

46 2591% 92%

6% 2%

1% 1%

1% 5%

1% 0%

0% 0%

w York

9 382% 44%

1% 56%

0% 0%

0% 0%

0% 0%

7% 0%

tisfaction lev). Again, saw York respn average.

er of installenumber of Lrespondents

atisfied with ds with 11-e reporting what surprisof dissatisfa

HTING MAR

which thesehere dimminnd light qua

es he home)

m-e

Bullet/Torped

15 % 74%

6%

0%

21%

0%

0%

10 % 75%

% 4%

0%

14%

0%

7%

vels with eacatisfaction wpondents re

ed LEDs. UnLEDs beings with 20 orthe bulbs. I

-20 LED buhigh satisfac

sing result, naction.

KET ASSES

e bulbs wereng or specificality for thei

/ do

Other

15 84%

0%

9%

7%

0%

0%

16 93%

7%

0%

0%

0%

0%

ch LED bulbwas similar ineporting they

nsurprisinglyg used in ar more LEDsn New York

ulbs installedction with 20no New York

SSMENT

71

e c r

b n y

y, a s

k, d 0 k

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 93 of 169

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L

H

V

S

Nd

S

V

D

Tab

Level of Satisf

Households

Very satisfied

Somewhat sati

Neither satisfiedissatisfied

Somewhat diss

Very dissatisfie

Don't know

Comparisresponsehave remsomewha“very satresponsesatisfactisatisfactian otherw85% lastwith their

ble 33: LED(Bas

faction CusAve

3

7

sfied 1

ed nor 6

satisfied 2

ed 1

0

sons with 20es were collmained conat or very satisfied” with e in 2016. It on using aon, as dissawise satisfiet year. Threer LEDs this y

D Satisfactise: Responde

Mas

stomer erage

1-1LED

Insta

301 15

78% 73%

3% 18%

6% 5%

2% 1%

1% 2%

0% 1%

016 LED saected and tasistent. Las

atisfied with their LEDs is also poss

average scoatisfaction wed customere-quarters ofyear, up from

ion by Cusents with at lea

ssachusetts

10 Ds alled

11-20 LEDs

Installe

51 56

% 79%

% 8%

% 6%

% 4%

% 2%

% 1%

tisfaction maabulated, bu

st year, 92%their LEDs (on averagesible that thiores for eacwith a single r. In New Yf New York m 52% in 20

stomer Aveast one LED

ed

20+ LEDs

Installed

94

87%

8%

1%

2%

0%

2%

ay not be peut in Massac% of respon(Figure 30).in 2017 is

is year’s mech bulb mabulb could h

York, the overesidents ind16.

2017 LIGH

erage and installed in th

Customer Average

135

75%

16%

2%

2%

0%

5%

erfect due tochusetts LEndents declThe 78% o

higher than ethod in calcay underesthave draggeerall satisfacdicated that

HTING MAR

Number ohe home)

New Yor

1-10 LEDs

Installed In

77

71%

19%

3%

2%

0%

5%

o the changED satisfactiolared themsf respondenthe 70% w

culating overtimate overaed down the ction of 91%they were v

KET ASSES

f LEDs

rk

11-20 LEDs

nstalled

2LE

Inst

33 2

86% 80

11% 10

0% 3

3% 0

0% 0

0% 8

e in the wayon seems toselves to bents who wereho gave thisrall customeall customeresponse o

% is up fromvery satisfied

SSMENT

72

0+ EDs talled

25

0%

0%

3%

0%

0%

8%

y o e e s

er er of m d

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 94 of 169

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Figu

(Base: C

To furthegave lowMassachwhile thrdisplayedwere limliking theand Newand a te“stoppedindividuaand watta

25 Due to thsignificanc

ure 30: Ma

Consumers wit

er assess cow satisfactionhusetts residree New Yod in Figure ited, compla

e light qualitw York. Masendency to working af

al, who madeages.

he different mee of the change

assachuset

th at least on

onsumers’ en ratings to dents gave rork resident

31 below. aints about Ly emerged sachusetts flicker as re

fter a short e this compl

ethods of colleces between ye

tts and Newinstalled

e LED bulb inRes

experiences LED bulbs fesponses fots explainedAlthough d

LEDs not lasas the mainresidents aleasons for period” resaint across

cting this overaars.

w York CoLED Bulbs

nstalled [2017sponse])

with LEDs,for their reaor dissatisfacd their dissadissatisfactiosting as longn reasons foso cited LEdissatisfactiponses in Ma wide rang

ll satisfaction d

2017 LIGH

onsumers’ s25 7-Average of

, the team asoning in thction with a atisfaction won and corrg as adverti

or frustrationD bulbs notion. It shouMassachusege of LED m

data, we did no

HTING MAR

Satisfactio

bulb ratings;

asked respohat decision.total of 50 L

with 10 modresponding eised and con in both Mat working wild be noted

etts came frmodels in var

ot test the statis

KET ASSES

on with

2016-Overall

ondents who. Twenty-twoLED modelsdels. This isexplanationsnsumers noassachusettsith a dimmed that all 18rom a singlerying shapes

stical

SSMENT

73

o o s, s s

ot s

er 8 e s

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 95 of 169

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Figure

(Base: C

5.2 BU

The 2017for respoMassachthan in Npercentalevels orespondeattributedand LEDpreferencPhone aexceptionLEDs ove

e 31: Mass

onsumers wh

ULB PREFE

7 survey expondents whohusetts respoNew York, wge of Massabserved in ents (from d to the smaDs in 2016. ces was sim

and web resn in Massaer CFLs tha

achusetts

ho rated LED

ERENCES (plored consuo reported thondents repwhere 37% achusetts co

2016. Newzero in 201all sample sThe propor

milar in both Mspondents gchusetts whn phone res

and New YSatis

satisfaction asmall sa

CONSUME

umers’ bulb hat they use

ported preferof consum

onsumers ww York saw16 to 18% size of New rtion of consMassachusegenerally hahere significpondents (3

York Conssfaction as somewhat ample sizes.)

ER SURVEY

preferencesed both CFLrring LEDs ters prefer L

who preferredw a statisti

in 2017), York respo

sumers whoetts and Newd statistical

cantly more 39%).

2017 LIGH

umers’ Re

or very dissa

Y) s further throLs and LEDto CFLs (52LEDs. As sd CFLs to Lically signifialthough th

ondents repoo reported uw York (17%ly similar reweb respo

HTING MAR

easons for

atisfied; unwe

ough targeteDs. Just ove2%), significashown in FigEDs remainicant increahis differencortedly usinguncertainty

% and 18%, responses, wndents (63%

KET ASSES

Low LED

ighted due to

ed questionsr one-half oantly greategure 32, the

ned similar toase in suchce might beg both CFLsin their bulb

respectively)with the only%) preferred

SSMENT

74

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s of er e o h e s b ). y d

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 96 of 169

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Figur

Interviewpreferencmost likeCFLs (36(19). Newthe light preferenclighting ntechnolog

It is wortmade thMassach

26 Note: Reto prefer ligsettings.”

re 32: PrefeB

wers asked ces or lack ely to prefer 6 out of 84),w York respo

that LEDs ce for one needs and gies (Figure

th noting thahis decisionhusetts and

espondents whght from CFLs

erences beBase: Respon

respondenthereof betLEDs beca

, were moreondents’ preproduce (5bulb type olight output 33).26

at a high pen based on19 of 35 in

o listed reasonbut like that LE

etween CFLndents curren

nts in Masstween CFLsuse they fou

e energy effieferences als1 out of 89over the otht as well a

ercentage on inaccurat New York

ns for liking botEDs turn on ins

Ls and LEDtly using both

sachusetts s and LEDsund that thecient (33), aso were mos

9). Respondher set theias not notic

of respondente informatichose CFLs

th technologiesstantly) were cla

2017 LIGH

Ds by Stath CFLs and L

and New . Massachu

ey producedand reachedst often driveents that dir preference

cing a differ

nts who preion. Eight s because t

s for reasons otassified as “De

HTING MAR

te in 2016 aEDs)

York to esetts respo better light

d full brightnen by their pid not havees based urence betwe

eferred CFLsof 28 resp

they believe

ther than price epends on light

KET ASSES

and 2017

explain theindents weret quality thaness instantlypreference in a steadfaspon specificeen the two

s over LEDspondents in

e them to be

(e.g., claimed ting needs or

SSMENT

75

r e n y n st c o

s n e

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 97 of 169

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more enthought Cconsumequalities

Note: Counby less tha

Based ostronger and non-low-incom

27 The consincome houHeating As

ergy efficienCFLs last loers may preand charact

Figure (B

nts of responsean 10% of the re

n the consuconnections

-low-incomeme respond

sumer survey auseholds reliesssistance Progr

nt than LEDnger than Lefer LEDs oteristics of th

33: ReasoBase: Respon

es are unweighespondents.

umer surveys with LEDs

e27 respondeents, respe

asked individuas on self-reportram (LIHEAP).

Ds; similarlyEDs. Theseover CFLs hese bulbs.

ons for LEDndents curren

hted due to sma

y analysis, ws than other nts had stroctively. In p

als to report theted income bas

y, seven rese results sug

if they wer

D or CFL Pntly using both

all sample size

we found thdemograph

onger conneparticular, ho

eir household ised on eligibility

2017 LIGH

spondents inggest that anre more kn

Preferencesh CFLs and L

es. The chart ex

hat some dehic groups (Tections with omeowners

ncome in two wy for the Massa

HTING MAR

n New Yorkn even largenowledgeable

s by State LEDs)

xcludes respon

emographic Table 34). HLEDs than were signif

ways. Analysisachusetts Low-

KET ASSES

k mistakenlyer majority oe about the

nses mentioned

groups hadHomeowners

renters andficantly more

s for low--income

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76

y of e

d

d s d e

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 98 of 169

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likely thalow-incomlow-incomsurvey, wpeople omore detWeb respurchase

Tab

LED Ind

Sample s

Familiar w

Recently

Prefer LE* Significan

an renters tome consumeme respondewe did not oof different atail. Respon

spondents wed LEDs (44

ble 34: LED(Base

icator

size

with LEDs

y purchased

EDs to CFLsntly different be

o have receners were sigents, they wobserve a siges. Appenddents were

were signific4% to 31%),

D Indicator: Varies depe

t

LEDs

s etween demogr

ntly purchasnificantly mo

were not morgnificant diffdix C exploralso dividedantly more and to prefe

rs by Massending on surv

Age Less

han 454o

167

70% 6

36% 3

48% 5raphic categori

sed LEDs anore likely to e likely to prference in Lres these and by survey likely than

er them over

sachusettsvey items – m

45 or older

Ow

397 4

67% 73

34% 43

51% 58es at the 90%

2017 LIGH

nd prefer thehave recentrefer LEDs tLED preferennd other demmode in LEthose surve

r CFLs (63%

s Consumemaximum bas

Tenure

wn Ren

15 17

3% 60%

3%* 20%

8%* 32%confidence lev

HTING MAR

em to CFLstly purchaseto CFLs. Unlnce or familmographic dD and CFL eyed by pho

% to 39%).

er Demograes shown)

I

nt Low

75 125

% 60%

% 22%*

% 50%vel.

KET ASSES

s. While noned LEDs thanlike the 2016iarity among

differences inpreferencesone to have

aphics

ncome

w Non-low

5 365

% 72%

* 38%

% 49%

SSMENT

77

-n 6 g n s. e

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 99 of 169

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they purpresencefindings f

Homand varie

Whenwerereporlume

The Massobtai

6.1 SO

NMR tecfound in had acquthat whilesource o

Table 35bulbs incthrough participatavailablethrough househo

28 This findall store chshelves tha

6rchased ande of marketinfrom this sec

e improvemCFLs in bo

ety of store

n asked whe most likelrted seekin

ens were mo

percentagsachusetts ined in New

OURCES OF

chnicians notheir homes

uired within te the numbef bulbs is ba

5 and Table clude all puenergy effition in direc

e at the time a direct-ins

lds.

ding is supportehannels but supan New York st

6 SectionThis sectionfindings froconsumer srecall whenconsumer sd factors thng materialsction include

ment storesoth states. L

types than

hat informaly to be dr

ng informatiore likely to

ge of ENE(65%) is n

w York (37%

F NEWLY Aot only askeds, we also asthe past yeaer of newly aased entirely

36 refer to urchased buciency prog

ct-install proof writing. Fstall progra

ed by the MA Rpermarkets, Matores.

n 6 Rn provides aom the on-ssurvey. Whi and from w

survey askedhat might i

s and informae the followin

s were the LEDs in Mathose repo

tion they soriven by prion on ENERo purchase

ERGY STAnearly doub%).

ACQUIRED

d respondensked them toar. This sectacquired bu

y on self-repo

all bulbs pulbs, as wel

grams. In pograms. DataFor referenceam in 2016

RLPNC 16-6 Ligassachusetts s

Recent an analysis site visits ale on site,

where specifd respondenfluence thation soughtng:

most commssachusettrted in the N

ought whenrice, wattagRGY STAR,an LED or C

R LEDs oble the perc

BULBS nts when theo recall whetion looks at lbs is basedorted data.

rchased or l as bulbs i

previous yeaa on prograe, 70% of bu6 were ver

ghting Shelf Sttores had the s

2017 LIGH

Purchaof recent buand consumtechnicians

fic bulbs hants to repor

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mon sourcets were purNew York s

n shoppingge, and lum, the lightinCFL over an

obtained icentage of

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obtained in installed by ars, we ve

am participaulbs reportedrified as in

tocking report, same number o

HTING MAR

ases ulb purchasemers’ respos asked resad been purcrt on the typsing patternpping for ligh

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g for bulbs, mens. Custng facts labnother type

in the pasENERGY S

ght the LEDobtained th

chases by chation by tech

the past ye a landlord

erified houseation for 201d to have be

nstalled in

in which we obof, or more, LE

KET ASSES

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spondents tochased. Thepes of bulbsns, includinght bulbs. Key

hased LEDsom a greate

consumerstomers whoel, and bulb

e of bulb.

st year inSTAR LEDs

Ds and CFLshe bulbs theyhannel. Notehnicians, the

ar. Obtainedor received

eholds’ self16 is not yeeen obtainedparticipating

bserved that in EDs on the

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s o b

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D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 100 of 169

Page 101: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

Bulb S

Sample

Bulbs

Avg. #

Home

MassS

Online

Mass M

Membe

Lightin

Hardwa

Grocer

Discou

Free/G

Other E

Other

Don’t kLegend

*Signific

In both scommon spread asignificanMassachindicate thave begrocery ssignifican(9%).

29 At time oMass Save

Source

e Size

Obtained

# Obtained

Improvemen

Save (DI unc

Merchandise

ership Club

g and Electr

are

ry

unt

Gift

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know

cantly different

states, homsource of

across a widntly more husetts (51%that efforts b

een successstores (16%ntly more C

of writing, data e bulb purchase

T

nt

onfirmed)29

e

ronics

rogram

t from New Yor

e improvempurchased er variety ofLEDs at h

%), but signifby PAs in Msful. Massac

%) than New FLs at hard

on 2016 progres were from c

Table 35: B

MA

465

2,032

4.4

36%*

28%*

8%

7%*

4%*

4%

3%*

1%*

1%*

1%*

1%

4%*

2%* Mo

rk at the 90% c

ment stores CFLs and Lf stores thanhome improficantly fewe

Massachusetchusetts hoYork houseware stores

am participantsconfirmed direc

Bulbs Obta

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NY

25

69

2.7

57%

--

10%

10%

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0%

9%

--

1%

--

2%

1%

6%ost common so

confidence leve

(e.g., HomeLEDs. LED n in New Yoovement ster at lightingtts to maintaouseholds beholds (3%),s (24%) than

s were not avact-install progra

2017 LIGH

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Y M

55 4

93 3

7 0

% 2

- 1

%

% 1

% 3

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% 7

- 14

% 9

- 3

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% 4

% 8ource

el.

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g and electroain a diversebought sign, and New Yn did house

ailable. In 2016am participants

HTING MAR

CFL

MA

465

394

0.8

9%*

1%*

1%

1%*

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0%

7%*

4%*

9%*

3%*

--

4%*

8% 2nd most com

Lowe’s) wein Massach

olds in New %) than hoonics retailee set of retaificantly moYork househeholds in Ma

, we verified th.

KET ASSES

NY

255

305

1.2

41%

--

2%

16%

0%

--

24%

3%

5%

1%

--

1%

7% mmon source

ere the moshusetts wereYork boughuseholds inrs. This may

ailer partnersore CFLs aholds boughassachusetts

hat 70% of

SSMENT

79

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D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 101 of 169

Page 102: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

Bulb

Samp

Bulb

Avg.

Hom

Onlin

Mass

Mem

Light

Hard

Groc

Disco

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*Signific

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Non-low-low-incomhousehohousehowas homwas stathardwarestatisticasignificanGrocery most comwere mohouseho

b Source

ple Size

bs Purchase

# Purchase

e Improvem

ne

s Merchandi

mbership Clu

ting and Elec

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cery

ount

r

t know

nd

cantly different

Sources of

-income andme and mullds purchaslds (3.2). Th

me improvemtistically diffe, and lightlly similar, w

ntly more likestores were mmon sourcore commolds.

Ta

ed

ed

ent

se

b

ctronics

t from New Yor

Bulbs by I

d single-famtifamily houssed slightlyhe most comment stores,ferent betweing and elewith the exely to buy Cnot very co

ce of CFL on than CF

able 36: Pu

MA

465

1,441

9.2

51%*

11%

10%

6%

6%*

5%*

2%

1%

5%*

3%* Mo

rk at the 90% c

Income an

mily househoseholds, as

y more CFmmon sourc, across all een demogectronics retception of h

CFLs at thesemmon sourcpurchases f

FL purchase

urchase So

LED

NY

255

1 679

8.4

* 58%

10%

10%

4%

0%

9%

1%

1%

1%

6%ost common so

confidence leve

d Home Ty

olds purchasshown in T

Ls (3.8), oce of LED ademograph

raphic groutailers. CFL hardware ste types of reces of LED for low-inco

es for both

2017 LIGH

ource

Y M

5 4

9 3

4 3

% 34

% 1

% 1

% 4

% 0

% 9

% 16

% 10

% 4

% 9ource 2

el.

ype

sed more LTable 37 andon averageand CFL buhic groups. ups at hom purchase tores: singleetailers thanbulb purcha

ome househh low-incom

HTING MAR

CFL

MA

465

342

3.6

4%*

1%

3%

4%*

0%

9%*

6%*

0%*

4%*

9% 2nd most comm

LEDs, on avd Table 38. , then nonlbs purchasLED purchae improvembehavior wa

e-family hou multifamily

ases, but areholders. LED

me and non

KET ASSES

NY

255

303

5.1

42%

2%

16%

0%

0%

24%

3%

5%

1%

7% mon source

verage, thanLow-income

n-low-incomesed last yeaase behavioment, onlineas generally

useholds arehouseholds

e the secondD purchasesn-low-income

SSMENT

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D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 102 of 169

Page 103: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

Tab(Ba

Bulb So

Sample S

Bulbs Pu

Avg # Pu

Home Im

Online

Mass Me

Members

Lighting

Hardware

Grocery

Discount

Other

Don’t knoLegend

*Significan

ble 37: Selfase: All LED/C

urce

Size

urchased

urchased

mprovement

erchandise

ship Club

and Electron

e

t

ow

ntly different fro

f-ReportedCFL bulbs pur

All

157

144

9.2

51%

11%

10%

6%

nics 6%

5%

2%

1%

5%

3%

om Non-Low-inc

d Purchaserchased withi

LED

l Low-

incom

7 29

41 210

2 7.2

% 40%*

% 0%*

% 24%*

% 5%

% 20%*

% 0%*

% 3%

% 1%

% 5%

% 2%Most c

come at the 90

e Source byn the past ye

D

-me

Non-Low-

incom

111

1138

10.3

* 53%

15%

* 7%

6%

* 3%

6%

1%

2%

5%

3%common sourc

0% confidence

2017 LIGH

y Income –ear by panel &

--

me All

96

8 342

3 3.6

% 34%

% 1%

13%

4%

0%

9%

16%

10%

4%

9%ce

level.

HTING MAR

– Massach& new househ

CFL

Low-income

27

104

3.8

25%*

0%*

10%

6%

0%

1%*

24%*

14%

5%

15%* 2nd most c

KET ASSES

husetts holders)

e Non-Low

income

58

183

3.2

37%

2%

6%

3%

0%

19%

12%

10%

5%

6% common source

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81

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D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 103 of 169

Page 104: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

(Ba

Bulb So

Sample S

Bulbs Pu

Avg # Pu

Home Im

Online

Mass Me

Members

Lighting

Hardware

Grocery

Discount

Other

Don’t knoLegend

*Significan

We also see if puwere the2016, meIn 2017, LEDs an

30 The 201purchases

Table 38ase: All LED/C

urce

Size

urchased

urchased

mprovement

erchandise

ship Club

and Electron

e

t

ow

ntly different fro

compared thurchasing tr

e most commembership c

the secondd grocery st

6 data are diffeonly.

8: PurchasCFL bulbs pur

All

157

144

9.2

51%

11%

10%

6%

nics 6%

5%

2%

1%

5%

3%

om Single Fami

he sources orends were mon source clubs were thd most comores for CFL

erent than data

e Source brchased withi

LED

l MultiFamil

7 19

41 106

2 5.6

% 43%

% 15%

% 19%*

% 4%

% 0%*

% 3%

% 11%*

% 0%

% 1%*

% 4%Most c

ily at the 90% c

of 2016 purcchanging inof purchase

he second mmmon sourceLs.

a presented in t

by Home Tn the past ye

D

i-ly

SinglFamil

138

1335

9.7

% 51%

% 11%

* 10%

6%

6%

5%

* 1%

1%

6%

3%common sourc

confidence leve

chased bulbsn Massachued LEDs an

most commone of bulb pu

the 2016 report

2017 LIGH

Type – Masear by panel &

e ly All

96

5 342

3.6

% 34%

% 1%

% 13%

4%

0%

9%

16%

10%

4%

9%ce

el.

s with resultusetts.30 Homnd CFLs in n source of eurchases wa

t, as those tabl

HTING MAR

ssachusett& new househ

CFL

Multi-Family

19

54

2.8

33%

0%

1%*

11%*

1%

5%

23%

7%

11%*

8% 2nd most c

ts from the 2me improveboth 2016 aefficient bulbas online pu

les focused on

KET ASSES

ts holders)

Single Family

77

282

3.7

34%

1%

15%

3%

0%

9%

15%

11%

3%

9% common source

2017 study toement storesand 2017. Inb purchasesurchases fo

panelist

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D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 104 of 169

Page 105: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

Bulb

Samp

Bulb

Avg.

Hom

Onlin

Mass

Mem

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Hard

Groc

Disco

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*Signific

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We also charts in past yeawere ENinstalled stored LE

The bottoincome ainstalled low-incomsimilar raNew Yorhomes w

b Source

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e Improvem

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s Merchandi

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ting and Elec

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cery

ount

r

t know

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cantly different

URCHASES

looked only shown in thed within thef all LEDs o

examined EFigure 34.

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Table 39: (Bas

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ent

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he top left e past year

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2016

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996

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the 90% confid

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were ENERGtts, just ove

of installed LLEDs were

% MF and mes and in

KET ASSES

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465

342

3.6

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GY STAR byer one half oLEDs in none installed a64% SF). Insingle-family

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D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 105 of 169

Page 106: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

6.3 CO

The 2017types of Massachprior to t

ONSUMERS

7 Massachuf bulbs theyhusetts consthe survey.

Figu

S’ PURCHA

usetts and Ny had purchumers (73%This propor

ure 34: ENE

ASING BEHA

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%) said they tion is up s

ERGY STA

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2017 LIGH

AR LEDs

rveys askedmonths. N

sed light bulfrom last ye

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d respondenNearly threebs within the

ear (58%), b

KET ASSES

nts about thee-quarters oe six months

but still lowe

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D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 106 of 169

Page 107: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

than that2017 wejust as likwhen Maas LEDsconsumewith “CFLother purpast six Massach

Figure

In compaboth instadata—asThe paneyear of thlabeled a

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31 Due to adirectly com

t of New Yore just as likkely to purchassachusettss (28%) anders (28% veLs, LEDs, archases. Whmonths (ex

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35: Type o

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ork (82%). Akely to have hase LEDs s consumerssignificantly

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)31

homes that wsumer survethe six monwe had frominstalled in t

hnicians aske look at LEDpurchasing t

number of NY r

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chusetts ress (37%). Theects changes

purchased ng LEDs thas prompted

were not asked purchasing

no purchasew York.

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ked the partD and CFL bthe bulb in th

responses, resu

KET ASSES

spondents iney were alsos from 2016CFLs (30%

an New Yorkrespondentsed to specify

g bulbs in theses), 50% o

Consumer

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o the surveye in the prios year, it was

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ults are not

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D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 107 of 169

Page 108: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

period berespondemore MaDecembesignificanCFLs in respondeparticipa

Table(Base: Pa

Bulb Typ

Total

LED

CFL

Neither *Significan† Significan

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32 Based o

etween Julyents in the assachusettser 2016 (16%ntly lower th

the past sients reportents (16%).

e 40: LEDsanel sites only

pe Purchas

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MassachuseLED or CF

%, respectivear by panel y program)32

f-reported pespondents ng to the su

ar in Massaed, but thes

husetts conse householdpurchasing

ber of on-siteast year. In Nng LEDs (37the past yeang CFLs (46

n self-reported

y and Decemconsumer s

s panel hous%) than panhan consumix months;

ed purchasin

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to have

ed # of

5

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7

m New York atom consumer s

etts and NewFL bulbs couly). In Tablehouseholds

2 for an anal

ercentages in Massach

urvey, while achusetts. Tse numbers umer survey

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participation in

mber 2016, survey wereseholders reel household

mer survey rein Massachng LEDs in

s Purchasend stored LEDbeen purchas

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bulbs

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survey at the 90

w York, abould not reca

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which rouge asked to rcalled purchders in New espondents

husetts, ove the past s

ed July-DecDs and CFLs sed in the pas

usetts

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out one in fll when they

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ficiency progra

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onds to thepurchases.

ast one LED). But these ted purchasmany consu(37%) than

anel On-site since the 2

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survey respowas statisticaDs (41%) or spondents wouseholds tey responde

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rk

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on participan

of consumeix months o

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which 58% opared to 93%ondents whoally similar toCFLs (32%

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ents reported

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D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 108 of 169

Page 109: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

Unlike thpurchaseincandesreported bulbs”) ihouseho

Table

Bulb TypObtained

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purchasing n the past lds in the pa

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FORMING C7 Massach

that might ie of marketin

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CONSUMER

usetts and nform their

ng materials

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Massachusehe past six ght bulbs woften recall

g energy useof respond

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observed beng terms (1

urvey, the 2Ds or CFLs

ogen). This y fewer bulbs than were

ulbs Obtainstalled and s

Massachuse

% of ulbs

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45%* 41

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R BULB PU

New Yorkdecisions and informa

g Materials

etts survey rmonths (3

hile shoppined seeing de and energents recalle

m 2016, phogure 36 showurvey, as thulbs and sigetween yea14% in 2017

2017 surveys without na

may explaib types besie observed

ned in Passtored bulbs o

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of Hs

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URCHASES

consumer regarding liation sought

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respondents1%) recalle

ng. When asisplays of di

gy savings aed seeing mone and wews their respose respondnage advertrs include a7 versus 7%

2017 LIGH

y asked reming the ten why respides LEDs oto have be

st Year – Pobtained with

. HH

# of bulbs

872

74

211

587

414

118

53

2

--

level.

S surveys asight bulb put when purch

s who said ted seeing ssked, unpromifferent typeacross differmarketing mb respondeponses in fudents also mtising energyan increase% in 2016)

HTING MAR

espondents echnologies pondents in or CFLs (“oteen obtained

Panel On-siin the past ye

New

% of bulbs

-

11%

21%

68%

48%

15%

5%

0%

--

ked responurchases, inhasing bulbs

hat they hadigns, displampted, to de

es of light burent types omaterials whnts differed

ull. These remost commy use and s

e in consum, and fewer

KET ASSES

if they haddirectly (i.e.both states

ther types od by on-site

ite Visits ear)

w York

% of HHs

n=105

23%†

34%

69%†

63%

29%

11%

2%

21%

dents abouncluding thes.

d purchasedays, or otheescribe wha

ulbs (26%) oof light bulbshich defined

significantlyesponses fa

monly noticedsavings. The

mers noticingr consumers

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87

d ., s

of e

Avg. per HH

6.7 0.7

1.4

--

3.3

1.0

0.3

--

--

ut e

d er at or s d y ll d e g s

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 109 of 169

Page 110: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

recalling 2016).

Figu

(Base

6.4.2 In

The coninformaticonsumehalf of MNew Yorrespondefewer thalumens owhich lig

There arin both M

seeing ENE

ure 36: Sig

: Respondent

nformation

nsumer survon they loo

ers in both stMassachusetrk consumeents in Massan in New or brightnessht bulb they

e significantMassachuse

ERGY STAR

gnage, MatConsum

ts purchasingma

n Sought W

veys askedok for whetates considtts consumers were som

sachusetts wYork (45%)

s, to be the sselected.

t differencestts and New

R advertisem

erials, anders When

g CFLs or LEDrketing mater

When Shop

d respondeen shoppinger both watt

ers (51%) somewhat morwere interest). Consumersingle most

s between rew York. Phon

ments in 201

d InformatiBuying CFDs in the last rials when sho

pping for B

nts in Masg for light tage and pricought out thre likely to ted in the Enrs in both simportant fa

esponses givne responde

2017 LIGH

17 (1% in 20

on Seen bFLs or LEDsix months aopping)

Bulbs

ssachusetts bulbs. Tab

ce when chohe ENERGYdo so (58%

nergy Facts states nameactor, beside

ven by phonents were sig

HTING MAR

016, compa

y MassachDs

nd who recal

and New ble 42showsoosing a bulY STAR labe%). Roughly

label (31%),ed wattage, es price, tha

ne and web gnificantly m

KET ASSES

red to 7% in

husetts

led seeing

York whas that mosb. More thanel—althoughone-third o

, significantlyfollowed by

t determined

respondentsmore likely to

SSMENT

88

n

at st n h

of y y d

s o

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 110 of 169

Page 111: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

have repweb respabout wa

The inforto 2016. largest swho cons2016, as2016. Thas both tdetails).

Sample S

Price34

Wattage

Lumens

Watt Equ

Bulb life

ENERGY

Lighting Facts La

Color ap

Shape

Dimming

CRI

Mercury *Significa

6.4.3 In

Compariand the informati

33Table exc34 The “mo

ported consipondents. Inattage, lume

rmation consWattage anhift came in sidered lum

s is the 21%here also wathe conside

Table 42(Base: R

Size

or Brightnes

uivalency

Y STAR Lab

Facts / Enerbel

pearance

g

content ntly different f

nformation

ng the infortypes of b

on to inform

cludes “Other” ost important” q

dering pricen New York,ns, wattage

sumers consnd price were

the attentioens when m

% listing lumas a slight inration and m

2: ConsideRespondents

MAImp

5

2

ss 2

1

1

bel 1

rgy

from NY with

n Driving B

rmation consbulbs purcham their buyi

responses totauestion exclud

e and wattag, phone resequivalency

sulted whene the two fa

on consumermaking purchens as the crease in in

most importa

erations in who purchas

A Most portant

509

NA

24%

21%

12%

10%

13%

8%

7%

4%

1%

1%

0% in same categ

Bulb Type P

sumers repoased revealing decision

aling less than ded price

ge equivalenpondents wy, and bulb li

purchasingctors most wrs gave to luhasing decismost importterest in shoant levels in

Light Bulbed light bulbs

NY Most Important

346

NA

24%

15%

11%

15%

14%

5%

11%

2%

1%

2%

1% gory at 90% c

Purchasing

orted they los that LED

ns than cust

1% of conside

2017 LIGH

ncy in Masswere more lik

ife.

bulbs in 20widely consiumens. The sions is up srtant factor, opping for thncreased (se

b Purchases in the past s

t M

Consi

55

75

76

56

54

52

51

31

40

40

26

9

8confidence lev

g Decision

ooked for wD and CFL

tomers who

ration in each s

HTING MAR

sachusetts, ckely to seek

017 was reladered in eac56% in the

significantly compared t

he ENERGYee Appendix

es by Statesix months)33

MA idered C

59

5%*

6%

6%

4%*

2%

1%

%*

0%

0%

6%

%

% vel.

ns

while shoppipurchasers

o bought oth

state

KET ASSES

compared tok information

atively similach year. The2017 surveyfrom 23% in

to just 7% inY STAR labex C for more

e

NY Considered

401

91%

84%

62%

66%

59%

58%

45%

48%

45%

30%

15%

10%

ng for bulbsused more

her types o

SSMENT

89

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ar e y n n el e

s e of

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 111 of 169

Page 112: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

bulbs. Fibased onconsumeUnsurprispurchasepurchaseshape, osignificansignificanwho repo

Purchasewhen shbulbs. Ainformati

gure 37 andn informatioers consultesingly, conse CFLs or LEed LEDs oror features sntly more lntly more likeorted seeking

ers of CFLsopping for b

All of this son when sho

d Figure 38 ion sought. Fed led to asumers lookEDs over othr CFLs. Cusuch as dimmikely to puely (100%) tg no informa

s and LEDs bulbs compasuggests thaopping than

identify the pFigure 37 rean increasedking for theher, less effistomers conmability, CRrchase effic

to purchase ation in the b

reported loared to 3.5 fat consumethose who b

proportions eveals that ad likelihood e ENERGY cient bulb tynsidering lu

RI, color appcient bulbs.bulb types o

buying proce

ooking at anfrom consumers who pubuy other typ

2017 LIGH

of bulb techalmost any to purchas

STAR labypes: 71% ofumens, a ligpearance, an. The only other than Cess.

n average ofmers who purchase efficpes of bulbs

HTING MAR

hnology typetype of infose CFLs a

bel were mof those seekghting facts nd bulb life w

consumersCFLs or LEDs

f about six urchased otcient bulbs

s.

KET ASSES

es purchasedormation thand/or LEDsost likely toking the labe

label, lampwere also as who weres were those

(5.7) factorsther types o

seek more

SSMENT

90

d at s. o el p ll e e

s of e

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 112 of 169

Page 113: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

While loolean towafactors pmercury Consume(48%) ovto 22%).price whWhile sebetween between

35 Results

Figure (Base: R

oking at almard CFLs an

pushed purccontent werers considerver CFLs (28 Purchasersile shopping

eeking the Eefficient anLED and C

normalized to a

37: Bulb PRespondents

most any typnd LEDs ovechases of LEre significanring color ren8%), as well s most likelyg (42% to 3ENERGY STnd non-efficCFL shoppe

account for diff

Purchases who purchas

pe of informaer other typeEDs over C

ntly more likendering indeas those co

y to choose31%), althouTAR label wcient bulb prs. Those lo

ferent number o

Based on ed light bulbs

ation while es of bulbs, FCFLs. Unsurely to purchex were signonsidering w CFLs overgh the diffe

was the mospurchases, tooking for th

of purchasers o

2017 LIGH

Informatios in the past s

purchasing Figure 38 reprisingly, cu

hase LEDs (nificantly mohether the br LEDs wereerence is nost pronouncthere was nhe ENERGY

of each bulb ty

HTING MAR

on Sought six months)35

bulbs madeeveals that austomers wh61%) over Cre likely to c

bulb was dime those whoot statisticallyced driver ofnot a great Y STAR log

ype.

KET ASSES

e consumersa few specificho looked aCFLs (17%)choose LEDsmmable (39%o consideredy significantf differencesdivide here

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91

s c

at ). s

% d t. s e y

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 113 of 169

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slightly mLEDs repto CFL-oCFLs (5.

F

36 Results

more likely toported lookinonly buyers 2).

Figure 38: E(Base: Resp

normalized to a

o buy CFLs ng at an ave(5.8) and sl

Efficient Bpondents who

account for diff

(39%) thanerage of 6.0 flightly highe

ulb Purchapurchased L

ferent number o

n LEDs (34%factors in ma

er than cons

ases basedLEDs and/or C

of purchasers o

2017 LIGH

%). Consumeaking their dsumers who

d on InformCFLs in the pa

of each bulb ty

HTING MAR

ers who purdecision, alm bought bot

mation Souast six month

ype

KET ASSES

rchased onlymost identicath LEDs and

ught hs)36

SSMENT

92

y al d

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 114 of 169

Page 115: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

complete

IncanMassas m

The store

Newlof fivthree

The fENERLEDsLEDs

As in paMassachbeing stowhile LEuse.

MassachhousehoNearly areported out/recyc

In compafour houswere incincandes

7e analysis of

ndescent bsachusetts

many incand

majority (6ed for future

ly purchaseve (79%) LEe-quarters (

first-year inRGY STAR s were beins and all Ma

ast studies, husetts homeored for futuD storage in

husetts houslds with moll the bulbs they were n

cle or not use

arison, New seholds in Ncandescentsscents stored

7 SectioAs in yearMassachushouseholdsleast one bto storage,

f bulbs found

bulbs remaiand New Y

descent bulb

67%) of stoe use, acco

ed LEDs weEDs purcha(73%) of new

n-service raLEDs was

ng installedassachuset

incandescees in 2017. re use. CFLncreased to

seholds storore than 100

stored in thnot stockpilie them.

York houseNew York ws or haloged in New Yo

n 7 Srs past, mosetts househs (84%) visitbulb in stora

including ind in storage

ined the moYork (56% abs in storag

red incandrding to sel

ere installedsed within wly purchas

te for ENERthe same i

d at a signifts LEDs.

ent bulbs mNotably, two

Ls accountedo 9%, nearly

red an aver0 bulbs in shis householng these bu

eholds storedwith more thns being srk were bein

Storageost househoholds (83%ted for the ge. In this s

n-service ratein on-site pa

ost commoand 59%, rege as the ne

descent bulblf-reported

d at a slightthe past ye

sed CFLs w

RGY STAR in 2017 (79ficantly low

ade up the o-thirds (67%d for nearlyy all of which

rage of 17.4torage, withld were inca

ulbs due to E

d an averagean 100 bulbtored for fu

ng stored for

2017 LIGH

e Behavolds stored ) and 215 2017 study

section, we es for CFLsarticipant ho

on type fouespectively)ext closest

lbs in Massintentions.

tly faster raear were ins

were installe

LEDs in Ma9%); in Newwer rate tha

majority (5%) of all stoone out of fh (96%) are

4 bulbs in 2h one houseandescents, EISA, but ra

e of 16.2 bubs in storaguture use. Ar future use.

HTING MAR

vior bulbs; 385 of the 255were found

present anas and LEDs useholds.

und in stora, with morebulb type (C

sachusetts

te than CFLstalled, anded.

assachusetw York, ENEan non-ENE

56%) of stoored incandefour (24%) se being store

2017. Thereehold storing

though the ather had pla

ulbs in 2017.e, the majoAgain of no

KET ASSES

of the 4655 New Yorkd to have aalysis relatedas well as a

age in bothe than twiceCFLs).

were being

Ls. Four oud just unde

tts and nonERGY STARERGY STAR

red bulbs inescents werestored bulbsed for future

e were eighg 185 bulbshomeowne

ans to throw

. There wererity of whichote, 76% o

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e h

of

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 115 of 169

Page 116: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

Sample SAvg # ofStored Bulbs/HoIncandesCFLs Halogen FluorescLEDs Other** * In 2014, tcontrol and** Other incδ One outlie

For selecwatt, 60-purchase(stockpilibulbs bewatt, 60-in Massasignificanwere stowatt, and

Not surpcompareMassachtotal, occ(7,517 to13 on avaverage watt incaindicate stockpilestockpilin

Ta

201

Size 15f

ome* 6.7

scent 66%24%8%

ent 1%<1%0%

echnicians foud data collectiocludes xenon, her in 2013 with

cted incand-watt, 75-waed and storng). Twenty

ecause they -watt, 75-waachusetts. Intly higher thockpiling incd 100-watt in

risingly, selfd to non-st

husetts accocupants whootal bulbs, 16verage) of snumber of n

andescent—that self-ide

e bulbs that ang and stora

able 43: Sto(

M

12 2013

51 150

7 7.1

% 66% % 31%

% 3% % 1% % <1%

% 0% nd more bulbsn protocols. high pressure s 354 bulbs in s

escent bulbatt, and 100red these by-one on-site

are no longtt, and 100-wn New Yorkhan in Massandescent b

ncandescent

f-identified stockpilers inunted for 9%o did not re6.9 on avera

stored bulbs non-stockpilbulbs in stor

entified stockare no longeage behavior

ored Bulbs(Base: All on-

Massachuse

2014 2015

261 354

15.8 15.6

68% 64%25% 27%4% 5%2% 1%2% 2%0% <1%

in storage tha

sodium bulbs, astorage was rem

bs in storage-watt A-lam

bulbs becaue participantger being mwatt incandek, the numbsachusetts: tbulbs, accouts.

tockpilers ha both states

% of all bulbsport stockpiage). Stockpamong sto

ed—bulbs trage compakpilers were er being manr (Table 44).

s by Bulb T-site responde

etts

5 2016 2

4 420

6 17.5

% 59% 5% 26% 2

% 7% % 2% % 5% % <1% <

n had been fou

and mercury vamoved for this

e that are np bulbs—ho

use they wets (5%) said anufacturedescents. Thiber of self-idthirty-seven unting for 2

ad a higher s. In total, s in storage iling accounpiled bulbs ackpilers. Of hat were nored to non-smore likely

nufactured. N

2017 LIGH

Type over ents)

2017 2013465 127

17.8 11.6

56% 67%24% 24%9% 4%2% 4%9% 1%

<1% 1%und in previous

apor bulbs. analysis.

no longer beomeowners ere no long

they were sd, accountingis is in line wdentified sto(15%) on-si3% of store

average numthe 21 self- (735 total b

nted for 91%accounted fonote, stock

ot 40-watt, 6stockpilers (2y to store buNew York sh

HTING MAR

Time

New Yo

3δ 2015 2

7 101

6 18.3 1

% 70% % 17%

6% 5% 2%

<1% s years due to

eing manufawere asked

ger being mstockpiling ing for 10% owith past onockpile housite participaned 40-watt,

mber of bulb-identified s

bulbs, 35 on % of all bulbor 37% (274

kpilers also 60-watt, 75-w21.9 vs. 16.ulbs in genehowed simila

KET ASSES

ork

2016 2017

150 255

14.54 16.2

57% 59%17% 21%17% 11%6% 3%3% 6%

<1% 0%new quality

actured—40d if they hadmanufacturedncandescenof stored 40n-site studiesseholds wasnts said they60-watt, 75

bs in storagestockpilers in

average). Inbs in storage4 total bulbshad a largewatt, or 1009). This may

eral—not jusar patterns in

SSMENT

94

7

5

2

% % %

-d d

nt 0-s s y

5-

e n n e s, er 0-y

st n

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 116 of 169

Page 117: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

Sample STotal StoAvg. # ofTotal stoAvg. # ofTotal nonAvg. # of

In both Mfound in bulb type

Sample Total StoBulbs Avg. # oStored Bulbs Median Incand. CFLs HalogenLED FluorescOther * 46 DK/Re**12 DK/Re

Size ored Bulbs f Stored Bulbckpiled bulbf stockpiled bn-stockpiled f non-stockp

Massachusestorage ove

e in storage

ASize 4ored

8,2

of 17

15624

99

cent 2<

efused househoefused househo

Table 4(

bs bs bulbs bulbs

piled bulbs

etts and Newerall and acin both state

Table 45: (

Massa

All L

in465

252 1

7.8

11 6% 54% 2

9% 9% 2% 1% <olds for incomeolds for income

44: Compa(Base: All on-

Stockpile

21 735 35.0 274 13.1 461 21.9

w York, inccross incomees (Table 45

Stored Bu(Base: All on-

achusetts* Low-come

Noi

134

1,347

10.1

4 59% 23% 8% 9% 1%

<1% e. e.

aring Stora-site responde

MA

ers No

Stock

447,516

--

7,516

andescents e types. CF).

ulbs by Bul-site responde

on-Low-ncome

285

6,113

21.5

14 56% 24% 8%

10% 2%

<1%

2017 LIGH

age Habitsents)

on-kpilers

Sto

44 517 6.9 - -

517 6.9

were the mFLs were the

lb by Incoments)

N

All 255

4,125

16.2

8 58% 21% 11% 7% 3% 0%

HTING MAR

NY

ockpilers

37 1,480 40.0 429 11.6

1,051 28.4

most commoe second m

me

New York**Low-

income 64

429

6.7

3 59% 20% 14% 7% 1% 0%

KET ASSES

Y Non-

Stockpilers

218 2,645 12.1

-- --

2,645 12.1

on bulb typeost common

Non-Low-

income179

3,281

18.3

11 56% 22% 11% 8% 3% 0%

SSMENT

95

s

e n

-

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 117 of 169

Page 118: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

Table 462017, apLEDs in states wincandes(80% vs.

Sample STotal StoAvg. # oMedian IncandesCFLs Halogen LED FluorescOther

7.1 ST

In panel visit. Thethat had sites hadwere no storage i

• OMw

• Ininst

6 shows thapart from sin

storage (10were similascents for fu 65%).

T

Size ored Bulbs

of Stored Bu

scent

ent

TORED BUL

sites, the teere were a to

been in stod 2,531 bulblonger in ston 2017 (62%

One out of evMassachusetwhile only 3%n Massachusn New York,tored LEDs

t storage hangle-family h0%) than didar. In Mature use at

able 46: St(

A46

8,2ulbs 17

1156249%9%2%

<1

LB STATUS

am was ableotal of 6,337

orage in 201bs in storagorage in 201% in Massac

very ten (10tts were thro

% were throwsetts, 7% of 3% were inwere newly

abits were shouseholds id multifamil

assachusettsa significan

tored Bulb(Base: All on-

Massach

ll MultFam

65 9752 829.8 8.61 4% 52%% 29%

% 14%% 5%% 1%% <1%

S e to track st7 bulbs still 6 that weree in 2017 a

17. Most bulbchusetts; 70%

0%) incandesown out/recywn out/recycf LEDs that nstalled by tpurchased (

similar acrosin Massachuy homes (5

s, multifamtly higher ra

bs by Bulb -site responde

husetts ti-ily

SinglFami

7 3689 7,4236 20.2

13% 56%% 23%% 8%

% 10%% 2%% <1%

ored bulb stin storage in no longer i

and 361 thabs that had % in New Yo

scent bulbs ycled betweeled in New Ywere in storthe 2017 vis(47% in Mas

2017 LIGH

ss home typusetts, whic

5%). Storagemily househate than sing

by Home Tents)

le-ly All

8 2553 4,125

2 16.28

% 58%% 21%

11%% 7%

3%% 0%

tatus from thn Massachun storage int had been been in stor

ork). Notably

that had been the 2016 York. rage in 2016sit. In both sssachusetts,

HTING MAR

pes within eh had signife habits acrholds reporgle-family ho

Type

New YoMulti-Family

23 5 225 9.8

5 58% 18% 17%

7% 1% 0%

he 2016 visitusetts in 201n 2017. New

in storage rage in 2016y,

een in storagvisit and the

6 were instastates, nearly, 49% in New

KET ASSES

each state inficantly moreross the tworted storingouseholds in

ork -y

Single-Family

232 3,90016.8

9 58% 21% 11% 7% 3% 0%

t to the 20177 and 1,739

w York panein 2016 tha

6 were still in

ge in 2016 ine 2017 visits

alled in 2017y one-half ow York).

SSMENT

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7 9 el at n

n s,

7; of

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 118 of 169

Page 119: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

Bulb Sta

# of Bulb

Same

New

Thrown o

Installed

Previous

Don’t kno

Bulb Sta

# of Bulb

Same

New

Thrown o

Installed

Previous

Don’t kno

atus 2017

bs

out/Recycled

in fixture

ly Installed

ow/Other

atus 2017

bs

out/Recycled

in fixture

ly Installed

ow/Other

Tab(B

CFL

2,039

58%

8%

d 12%

9%

6%

7%

CFL F

487

73%

13%

d 1%

4%

2%

7%

ble 47: StorBase: Panel on

Fluorescent

157

59%

4%

24%

1%

8%

4%

Fluorescent

116

77%

18%

0%

3%

0%

2%

red Bulbs n-site respon

Massacht Halogen

696

57%

20%

2%

9%

4%

8%

New Y

t Halogen

370

57%

25%

5%

1%

0%

12%

2017 LIGH

Status dents)

husetts Incandes

4,436

68%

7%

10%

5%

4%

6%

York

Incandes

1,735

75%

13%

3%

2%

<1%

7%

HTING MAR

scent LED

6 748

34%

47%

1%

7%

5%

6%

scent LED

5 184

41%

49%

1%

3%

0%

6%

KET ASSES

All

8,076

62%

11%

10%

7%

5%

6%

Total

2,892

70%

16%

3%

2%

1%

8%

SSMENT

97

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 119 of 169

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fluorescebulbs obs

The EISAcategcovebulbs

The Da selsome

Mass

As dcomplaggefor J

Six oin 20exemfluor

Of inor exand 4

8ent, or not cserved insta

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D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 120 of 169

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D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 121 of 169

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A.1.2 E

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D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 122 of 169

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Number

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D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 123 of 169

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betwegeneand twith r

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D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 124 of 169

Page 125: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

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D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 125 of 169

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D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 126 of 169

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D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 127 of 169

Page 128: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

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D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 128 of 169

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Sockets ContainiSample STotal BuCFL IncandesHalogen LED Other Total EffiTotal IneAlready EComplian

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D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 129 of 169

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Exempt

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D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 130 of 169

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his analysis ufficient to s

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Renter-occupulbs compar

Renter-occupompared to

ow-income hompared to

ow-income hulbs compar

E I COVERA

EISA Phasemily or singledetermine if to householupport this l

nd single-fam

pied homes (red to owner

pied homes howner-occu

homes (12%non-low-inco

homes (67%red to non-lo

Figure 42:

AGE BY INC

e I coverage-family), tenEISA coveralds in Massaevel of brea

mily homes h

(66%) had sr-occupied h

had significapied homes

%) had signifome homes

%) had signifow-income h

: Bulbs by

COME AND

e by three nure (own oage varies bachusetts bekdown.

had similar p

significantly hhomes (57%

antly lower p(11% vs. 20

ficantly lowe(21%).

ficantly highehomes (56%

EISA Phas

2017 LIGH

D HOME TY

important dor rent), andby these demecause the s

proportions o

higher propo%).

proportions o0%).

r proportions

er proportion%).

se I Catego

HTING MAR

YPE demographicd income (lomographic vsamples fro

of EISA-cov

ortions of EIS

of directiona

s of direction

ns of EISA-c

ory

KET ASSES

c categoriesw-income oariables. Wem New York

ered bulbs.

SA-covered

l bulbs

nal bulbs

covered

SSMENT

109

s: or e k

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 131 of 169

Page 132: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

on-site phas testeindicated

Massdemo

New but w

On-sAmerdemoeduc

Massach

Income: income, respond)which shvisits, 30visits ide

Home TyThis figuwhich ind

Tenure: dissimila

Educatiodegree cestimatescompareCompareschool eeducatiotrends idachievem

Age: Theand sign

9participant saed for significd in Figure 43

sachusetts ographic co

York on-sitwere statisti

site visits rican Comographic v

cation.

husetts

More than while one-th). This is sighow that 880% of househntified as low

ype: Approxure is signifdicate that 8

Over sever to the ACS

on: More thcompared tos. There wd to 8%), a

ed to ACS 5education on (2% compdentified in

ment betwee

e consumer ificantly fewe

9 SectioThe demogthe consum2015 Ameaddition to have provid

ample whencant differen3 and Figure

on-site paomparisons

te and paneically simila

in Massacmmunity Svariables, in

one-half (6hird (29%) idgnificantly dif8% of Massholds identifw-income.

ximately twoficantly diffe0% of Mass

n in ten onS five-year es

han one-thio less than owere also m

and more p-year estimar GED (8%pared to 10

the ACS. en panel and

survey had er people in

n 9 Dgraphic informer survey. rican Commdata from

ded census dn available. Tnces across e 44 and dis

anel and ns.

el visits diffar across ot

chusetts anSurvey (ACncluding in

61%) of Masdentified as fferent from achusetts hfied as low-in

o-thirds of oerent from Machusetts ho

n-site particstimates (80

rd of on-sitone in five (

more on-siteparticipants ates, there w

% compared0%). The on

There wed new on-site

significantlythe 25-34 a

Demogrmation wasMassachus

munity Survthe compardata in compThroughout samples usi

scussed belo

new visits

fered signifither demog

nd New YCS) five-yencome, hom

ssachusetts low-incomeMassachus

households ncome, whil

n-site particMassachuseouseholders

ipants own 0%).

te househol(less than 2 participantwith some

were much fe to 25%) a

n-site participere no signe participant

y more peopnd 18-24-ye

2017 LIGH

raphicss collected osetts censusvey (ACS) rison area, parison to ththe demogr

ing a two-taiow.

were statis

icantly on hgraphic com

York signifear estimame type, ag

on-site pare (remaining setts 2015 Aare non-lowe 23% of ho

cipants lived etts 2015 ACs live in sing

their home

lds had an 20%) identifits with a bcollege (32

ewer on-siteand with lepants skewenificant diffets.

ple 55-64 anear-old categ

HTING MAR

s over the phs data comfive-year eUpstate Ne

he consumeraphic sectioiled t-test; si

stically sim

home type amparisons.

ficantly difates on sge, age of

rticipants weparticipants

ACS five-yeaw-income. Aouseholds in

in single-faCS five-yeale-family hom

es, which is

advanced ed in the AC

bachelor’s d2% comparee participantsess than a ed more ederences in

d over 65 thgory.

KET ASSES

one throughmes from theestimates; inew York, wer survey andon, the teamignificance is

milar across

and income

ffered fromseveral key

home, and

ere non-lows declined toar estimates

Among panen new on-site

amily homesar estimatesmes.

s statistically

or graduateCS five-yea

degree (11%ed to 23%)s with a highhigh schoo

ducated thaneducationa

han the ACS

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h e n e d m s

s

e,

m y d

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s. s,

y

e ar % ). h ol n al

S,

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 132 of 169

Page 133: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

When Hwere buifewer hoto the AC

New Yor

Income: income, low-incom

Home Twere sinwhich inddiffered househonot signif

Tenure: househoACS fivenew visit

Educatiodegree, significanhousehoschool ed(25%). Lschool ed

Age: Neolder (15were sigthan indic

When Hoto the Ma

ome Built: lt at the sammes reporte

CS five-year

rk

Nearly threwhile one-qme, significa

ype: The ongle-family, sdicate 80% osignificantly lds were muficantly diffe

There werelders in New

e-year estimas.

on: More thsignificantly ntly fewer plds (32%) aducation or astly, New Yducation (1%

ew York on-s5%) comparenificantly mcated by the

ome Built: assachusetts

On-site andme rate as ed to have bestimates (3

e-quarters (7uarter were

antly differen

verwhelmingsignificantly of household

from Massultifamily. Sinrent than sin

e no significw York on-sates. Tenure

an one-thirdmore than

eople with aand ACS 5-GED (7%) wYork on-site%) than dete

sites had fewed with the ore 55-64-y

e ACS (16%

New York os ACS five-y

d survey pareported in

been built in 34%).

70%) of New low-income

nt from pane

g majority (9fewer than

ders live in ssachusetts ongle-family hngle-family h

cant differensite visits ane rates were

d of New Yoindicated in

a bachelor’syear estimawere statistices had signifermined by th

wer people ACS estima

year-olds (25and 16%, re

n-sites had year estimate

rticipants gethe ACS. Tthe 1930s o

w York on-sie. Over one-l visits, in wh

91%) of houn the Massasingle-familyon-site visitshouseholds ihousehold ne

nces betwend Massache statistically

ork on-site hn ACS five-s degree (26ates (24%). cally differenficantly fewehe ACS five-

who were 1ates (13%, 15%) and 35espectively).

more homeses (8%).

2017 LIGH

enerally repoThere were or earlier (27

ite househol-half (75%) hich 63% we

useholds in achusetts Ay homes. Nes in this resin New Yorkew visits (91

een the propusetts on-si

y similar acro

households (-year estima6%) than inNew York

nt from the Aer household-year estima

8-24 (3%), 17%, and 19-44-year-old.

s built in the

HTING MAR

orted when one-quarter 7% and 19%

ds visited wof new visit

ere non-low-

New York oCS five-yea

ew York houspect, in whk panel visits1%).

portion of hite visits, asoss New Yo

(37%) had aates (18%). n Massachuhouseholds ACS five-yeds with lessates (10%).

25-34 (15%9%, respectds (20%) in

e 1990s (12%

KET ASSES

their homesto one-third

%) compared

were non-lowts were non-income.

on-site visitsar estimatesseholds alsohich 21% os (91%) were

home-ownings well as therk panel and

an advancedThere were

setts on-sitewith a high

ear estimatess than a high

%), and 65 oively). Therethe on-sites

%) compared

SSMENT

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s d d

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of e

g e d

d e e h s h

or e s

d

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 133 of 169

Page 134: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

Figure 43: Compaarison of MMA & NY O

2017 LIGH

On-Sites wi

HTING MAR

th Census

KET ASSES

s

SSMENT

112

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 134 of 169

Page 135: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

Figure 44: Comparison of MMA & NY P

2017 LIGH

Panel and N

HTING MAR

New Visits

KET ASSES

SSMENT

113

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 135 of 169

Page 136: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

The goalighting mportions Rochestediffered s

In Massapaid incewithin a telephononline reAmerican3 (RR3),take ratefinal on-s

In New Y

The finalNew YorMassachnoting thwere turn

44 The PubDownstatepurposes owith Massa45 Researchttps://rms

Al of the 201

market indicaof New Yo

er, and Syrasomewhat by

achusetts, pentive and acouple weee. The surv

espondents. n Associatio was 27%.

e for the on-ssite completi

York, survey

l on-site comrk. For panehusetts and at, in Massaned away be

blic Service Com because ConE

of this study, weachusetts, specch and Marketinresults.com/wp

A AppenThis appenapproaches

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17 residentiaators and reork, namelyacuse, as wey state.

otential surva link to an eks, the Teavey resulted

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Table 54 psite studies on rate (e.g

respondents

mpletion rateel visits, we 105 househ

achusetts, thecause we h

mmission (PSCEd serves Wese would includecifically the Bosng Strategies, Ip-content/uploa

dix A Mdix providess used for th

NSUMER Sal lighting ccruit househ

y a 40-mile ell as all of W

vey respondonline surv

am began cin 601 resp

e response c Opinion Rerovides the (e.g., those ., those who

s were recru

e for new vrevisited 31

holds out of here were adhad already r

C) of New Yorkstchester Coune Westchester ston metro areaInc., Viewpoint ads/2017/02/Pa

Methods a detailed sis study.

SURVEY consumer suholds for the

radius aroWestchester

dents receivevey; if they dcalling housponses, withrate for the

esearch (AAresponse rawho agreed

o participated

uited from a

visits was 5015 househoa possible

dditional panreached our

k includes mostty as well as thCounty with U

a. Research Pan

anel-Book-2016

2017 LIGH

dologysummary of

urvey was te on-site visitound the cit

County.44 R

ed an advandid not respseholds to ch 270 phone Massachu

APOR) approates for the d to participad/total who a

panel maint

0% for Massolds out of a150 in New

nelists interer target.

t of Westchestehe five borough

Upstate in order

nel Profile Book6e.pdf.

HTING MAR

the methodo

o continue ts in Massacties of Alba

Recruitment

nce letter wpond to the complete the responde

usetts surveoach for Res consumer ate in the visagreed).

tained by RM

sachusetts aa possible 4

w York (70%sted in parti

er County in itshs of New Yorkr to increase co

k, 2016.

KET ASSES

ological

tracking keychusetts andany, Buffalofor the study

ith a $5 preweb survey

e survey bynts and 331

ey, using thesponse Ratesurveys, thesits), and the

MS.45

and 46% fo420 (75%) in

%). It is worthcipating who

s definition of k City. For the omparability

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y d o, y

e-y y 1 e e e e

or n h o

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 136 of 169

Page 137: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

Area Massach

New Vis

Panel V

New Yor

New Vis

Panel V1 The panecontacted t

A.1.1 W

The 201populatiostrategy multifamNew Yorwas donboosted school oand houssurveys a

husetts

sits

Visits1

rk

sits

Visits1 el visits were inthe 420 previou

Weighting

7 survey don proportio

for Massaily householrk, the teamne to achievthe proportior high schoosing charactare detailed

TaCons

Res

6

itially recruitedus participants

Scheme

ata for Masons for homachusetts sods in the ove sought to i

ve a higher on of responol graduate, teristics. Thein Table 55

able 54: Resumer Survsponse Rat

(Count)

27% (601

n/a

3% online (16% phone (2

n/a as part of the in Massachus

ssachusetts meownershipought to taerall sampleinclude no mproportion

ndents whosin an effort

e weighting .

esponse Rvey te On-

T

)

141) 263)

2013, 2014, 20etts and the 15

and New p (tenure) aarget equal e, as was domore than 5of renters

se highest leto limit respschemes fo

2017 LIGH

Rates

-site RecruTake Rate

50% (299

n/a

81% (329

n/a 015 or 2016 ev50 previous pa

York were and educatio

proportionone in the fou50% of multioverall, whi

evel of educapondent biasor the Massa

HTING MAR

it FinaCom

9)

9) 4

valuation. For 2rticipants in Ne

weighted toon. The 20s of singleur prior survifamily housch has also

ation includes based on dachusetts an

KET ASSES

al On-site mplete Rate

50% (150)

75% (315)

46% (150)

70% (105) 2017, the Teamew York.

o reflect the17 samplinge-family andey waves. In

seholds. Thiso historicallyes some highdemographicnd New York

SSMENT

A-2

m

e g d n s y h c k

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 137 of 169

Page 138: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

Tenu

Massach

OwneOccup

RenteOccup

Don't knoTotal

New Yor

OwneOccup

RenteOccup

Don't knoTotal

A.1.2 S

Table 5690% con

46 It is wortnumber of question wthe report.

Ta

re

husetts Cons

er-pied

HighSomDegrBach

er-pied

SomSomDegrBach

ow/No answ

k Compariso

er-pied

SomBach

er-pied

SomBach

ow/No answ

Survey Sam

6 summarizefidence leve

Massachus

New York C

th noting that threspondents fo

was asked. For

able 55: Co

Educa

sumer Surve

h School andme College o

ree helor's degre

me college orme College o

ree helor's degre

wer

on Area Surv

me College ohelor’s Degre

me college orhelor's degre

wer

mple Error

es the numbel, assuming

Tab

setts Consum

Consumer S

he sample erroor a particular qthis reason, we

onsumer S

ation

ey

d Less r Associate’s

ee or higherr Less r Associate’s

ee or higher

vey

r Less ee or Higherr Less ee or higher

er of survey a 50/50 bre

ble 56: Surv

mer Survey

Survey

or for individual question, the pe provide statis

Survey Wei

Hous

41s

38

7740

s 25

30

2,5

69r 51

4715

1,8

ys completedeak in respon

vey Sample

Complete

601

402

questions askeroportion of res

stical testing fo

2017 LIGH

ghting Sch

seholds

9,185

88,621

75,861 02,799

54,098

09,157 n/a 49,721

99,042 0,249

75,971 59,933

n/a 45,195

d as well asnses, for the

e Error

esSample

Confi

ed in the survesponses, and tr individual que

HTING MAR

heme

Sample Size

39

76

270 36

40

92 40

601

68 217 51 61 5

402

s the samplee consumer s

e Error at 90dence Leve

+3.4%

+4.1%

eys varies basethe specifics ofestions in the m

KET ASSES

ProportionWeight

2.53

1.21

0.68 2.64

1.50

0.79 1.00 n/a

2.24 0.51 2.03 0.57 1.00 n/a

e error at thesurveys.46

0% el

ed on the f how the main body of

SSMENT

A-3

nate

e

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 138 of 169

Page 139: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

Table 57site visits

Massach

New Vis

Panel V

New Yor

New Vis

Panel V

A.2 WThe on-sownershSample guiding p

• Tim

• TY

• Tco

Year

2017 CombinedMassachuVisits (Neand Pane

*Includes 1**Includes tenure=occ

2017 NewVisits-Massachu

provides ths by bulb typ

Table

Co

husetts

sits

Visits

k

sits

Visits

WEIGHTING

site survey ip (tenure) (PUMS) fro

principles be

To maintain cmportant for

To reflect theYork to the de

To make cerorrectly repr

Tenu

d usetts

ew el)

Tota

OwnSo

Bac

RentSo

Bac

1 tenure = occu1 tenure = occ

cupied without

w

usetts

Tota

Own

Som

e actual compe.

57: On-site

ompletes

465

150

315

255

150

105

G SCHEME data were and educa

om the Ameehind the sch

comparabilittracking cha

e population emographic

tain that theresent the po

Table 58

ure and Hom

l

ner-Occupiedme College o

chelor’s Degr

ter-Occupiedme College o

chelor’s Degr

upied without pcupied without ppayment or ren

l

ner-Occupied

e College or

mpletes, coe

e Sample E

Incandesce

C.V. Err

0.65 5%

0.65 9%

0.64 6%

0.49 5%

0.57 8%

0.42 7%

weighted toation in Maserican Comhemes are a

ty with previanges in satu

of Massachcharacterist

e panel dataopulation an

8: On-site

me Type

d or Less

ree or Higher

d or Less*

ree or Higher*

payment or rentpayment or rennt and educatio

d

Less

efficient of va

Error for Sa

ent CF

ror C.V.

% 0.65

% 0.63

% 0.66

% 0.81

% 0.79

% 0.83

o reflect thessachusetts

mmunity Survas follows:

ious schemeuration, use

husetts, inclutics of Massa

a are treatedd what we w

Visit Weig

Househ

2,549,72

807,806

775,861

656,897

** 309,157

t nt, 3 education=on=prefer not t

2,549,72

807,806

2017 LIGH

ariation, and

aturation E

FL

Error C.V

5% 1.4

8% 1.2

6% 1.6

8% 1.6

11% 1.4

13% 1.7

e populations based on vey (ACS)

es dating ba, purchase,

uding by weachusetts

d properly—want to comp

ht Scheme

holds SampSize

21 465

6 93

237

7 54

7 81

=prefer not to ato answer

21 150

6 25

HTING MAR

sample erro

Estimates

LED

V. Error

46 11%

23 17%

60 15%

61 17%

44 19%

79 29%

n proportionPublic Us

1-Year Est

ack to 2008and storage

eighing the d

—i.e., that thepare over tim

e ple Propo

Weig

1.58

0.60

2.22

0.70

answer, and 1

1.90

KET ASSES

or for the on

Halogen

C.V. Erro

1.22 9%

1.17 16%

1.22 11%

1.35 14%

1.40 19%

1.30 21%

ns for homee Microdatatimates. The

; this is verye behavior

data for New

e panel datame

ortionate ht

SSMENT

A-4

-

r

%

%

%

%

%

e a e

y

w

a

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 139 of 169

Page 140: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

Year

*Includes 1**Includes

2017 PanVisits-Massachu

*Includes 1tenure=occ

2017 NewVisits (Neand Pane

*Includes 1

2017 NewVisits-NewYork

*Includes 1

2017 PanVisits-NewYork

*Includes 1

Table 59and med

Table

Bulb Ty

Tenu

Bach

RentSom

Bach1 tenure = occu1 education =

el

usetts

TotaOwn

Som

Bach

RentSom

Bach1 tenure = occucupied without

w York ew el)

TotaOwnSom

Bach

RentSom

Bach1 tenure = occu

w w

Tota

Own

Som

Bach

Rent

Som

Bach1 tenure = occu

el w

Tota

OwnSom

Bach

Rent1 tenure = occu

9 provides thian saturatio

e 59: 2017

ype

ure and Hom

helor’s Degree

ter-Occupiede College or

helor’s Degreeupied without pprefer not to an

l

ner-Occupied

e College or

helor’s Degree

ter-Occupiede College or

helor’s Degreeupied without ppayment or ren

l

ner-Occupiede College or

helor’s Degree

ter-Occupiede College or

helor’s Degreeupied without p

l

ner-Occupied

e College or

helor’s Degree

ter-Occupied

e College or

helor’s Degreeupied without p

l

ner-Occupiede College or

helor’s Degree

ter-Occupiedupied without p

he weighted on at the hou

Saturation

Mass

me Type

e or Higher*

d Less**

e or Higher***

payment or rentnswer

d

Less

e or Higher*

d Less**

e or Higher***

payment or rentnt and educatio

d Less

e or Higher

d Less

e or Higher*payment or rent

d

Less

e or Higher

d

Less

e or Higher*payment or rent

d Less

e or Higher

d payment or rent

estimates ousehold leve

n by SockeHou

sachusetts

Househ

775,861

656,897

309,157t

2,549,72

807,806

775,861

656,897

309,157t, 2 education=on=prefer not t

1,209,29

699,042

510,249

475,971

159,933t

1,209,29

699,042

510,249

475,971

159,933t

1,209,29

699,042

510,249

635,904t

of total saturel.

et and Meausehold

2017 LIGH

holds SampSize

74

7 21

7 30

21 315

6 68

163

7 33

7 51 =prefer not to ato answer

91 255

2 52

9 136

39

3 28

91 150

2 27

9 82

19

3 22

91 105

2 25

9 54

4 26

ration by sta

an and Med

HTING MAR

ple PropoWeig0.62

1.84

0.61

1.47

0.59

2.46

0.75 nswer, and 1

1.88

0.52

1.69

0.79

2.10

0.51

2.04

0.59

1.59

0.54

1.39

ate as well a

dian Satura

New York

KET ASSES

ortionate ht

as the mean

ation by

SSMENT

A-5

n

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 140 of 169

Page 141: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

Incande

CFLs

LEDs

Halogen

Fluoresc

Sa

escent

n

cent

(

aturation

33%

29%

18%

8%

7%

(n=465)

Mean

32%

30%

17%

9%

7%

Median

28%

29%

10%

6%

5%

2017 LIGH

Saturation

44%

22%

9%

9%

10%

HTING MAR

(n=255)

Mean

41%

24%

10%

10%

9%

KET ASSES

Median

42%

20%

5%

6%

7%

SSMENT

A-6

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 141 of 169

Page 142: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

saturatioempty socalculatio

Massach

• In(3hs

• E

• Tre

• Hm

• Wd

• Pth

• E

New Yor

• Inainwins

• EL

47 Note thato have pa48 Note thain New Yor

Bn percentagockets are ons.

husetts

ncome – CF35% vs. 2ouseholds (imilar across

Education –

Tenure – LEent/lease ho

Home Type multifamily ho

When Homeecades in w

Primary Lanhe primary la

Electric Bill

rk

ncome – Smong low-in

ncome houswas significancandescentignificantly h

Education – ED saturatio

at nine low-incorticipated in a l

at six low-incomrk reported par

B AppenDemogThis sectionLEDs, anMassachus

ges do not anot shown

FL saturatio7%); LED (21% vs. 13s income typ

Saturation w

ED saturationuseholds (2

– LED saouseholds (1

e Built (Sinwhich the sing

guage – Saanguage and

Payment –

Saturation isncome households (4% ntly lower int and halogehigher than i

Saturation won was lowe

ome householdighting direct-in

me households,rticipating in a l

dix B Sgraphicn looks at sad combine

setts (Tableadd up to 10

in the tabl

on was almosaturation

%).47 Combpes.

was similar a

n in own/bu0% vs. 10%

aturation in 19% vs. 12%

ngle-Familygle-family ho

aturation wad household

Saturation d

s similar acrseholds in N

vs. 13%). In New York en saturationn Massachu

was similar er and comb

s and 68 non-lnstall program., four non-low-iighting direct-in

2

Saturatcs aturation aced incande 60) and

00% becausele below bu

ost one-thirdwas signif

ined incand

across all lev

ying househ).

single-famil%).

y Only) – ome was bu

s similar acrs where Eng

did not differ

ross incomeNew York isIn non-low-ihouseholds n in New Yousetts (55% v

across levelbined incand

ow-income hou. income, and onnstall program.

2016-17 LIGH

tion by

ross select escent andNew York e fluorescenut were inc

d higher in ficantly highescent and

vels of educ

holds was tw

ly househol

Saturation wilt.

ross househglish was no

r based on w

e types. Hos lower thanncome hous(19% vs. 27

ork non-low-vs. 42%).48

ls of educatidescent and

useholds in Ma

ne prefer-not-to.

HTING MAR

demographid halogen(Table 62)

nt, other bulcluded in th

low-incomeher in nonhalogen sa

cation.

wice as high

ds was hig

was similar

holds where ot the primar

who paid the

owever, LEDn in Massacseholds, CF7%); similarlincome hou

ion. Howevehalogen sa

assachusetts w

o-answer-incom

RKET ASSE

ics for CFLs bulbs in). Note thab types, ande saturation

householdsn-low-incomeaturation was

h as that fo

gher than in

r across the

English wasry language.

electric bill.

D saturationchusetts lowFL saturationly, combinedseholds was

er, New Yorkaturation was

were confirmed

me households

ESSMENT

B-1

s, n

at d n

s e s

or

n

e

s

n w-n d s

k s

s

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 142 of 169

Page 143: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

hcocosaA

• Thsavshh

• HMaN

• Pth

• E

igher amonounterpart gombined inaturation wa

Associate’s D

Tenure – LEouseholds (aturation wes. 28% for Calogen satouseholds (5

Home Type Massachuset

nd combineNew York.

Primary Lanhe primary la

Electric Bill

ng the Bacgroup in Macandescent as also sign

Degree level

ED saturation20% vs. 10%

ere significanCFLs; 10% turation wa55% vs. 41%

– Saturatiotts single-fam

ed incandesc

guage – Saanguage and

Payment –

chelor’s Degassachusetts

and halognificantly higof educatio

n was highe%). When contly lower in vs. 20% for

as significa%).

on was simmily househcent and ha

aturation wad household

Saturation d

gree or His (12% vs. gens). Comgher in Newn than in Ma

er in own/buompared to New York ar LEDs); simntly higher

milar across olds, CFL s

alogen satur

s similar acrs where Eng

did not differ

2017 LIGH

igher level 21% for L

mbined incaw York amoassachusetts

uying houseMassachus

among own/bmilarly, combr among N

home typesaturation waration was h

ross househglish was no

r based on w

HTING MAR

of educatiLEDs; 54% ndescent aong the Sos (56% vs. 4

eholds than setts, both Cbuying housbined incanNew York

es. When cas lower (21

higher (54%

holds where ot the primar

who paid the

KET ASSES

on than itsvs. 42% fo

and halogenme College

41%).

in rent/leaseCFL and LED

eholds (20%descent andown/buying

compared to1% vs. 29%

vs. 41%) in

English wasry language.

electric bill.

SSMENT

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s or n e,

e D % d g

o ) n

s

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 143 of 169

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I

N

L

D*

E

H

S

B

DT

O

R

O*

H

M

S

*

Income

Non-low-income

Low-income

DK/Refused * Significantly differ

Education

High School or

Some College, A

Bachelor’s Degr

DK/Refused Tenure

Own/Buying

Rent/Lease

Occupied witho*Significantly differe

Home Type

Multifamily

Single Family

*Significantly differe

e

rent from LI at the 9

Less

Associate’s Deg

ree or Higher

ut payment or reent from Rent/Leas

ent from Single Fam

Table 60: S

Sample S

285

134

4690% confidence lev

46

gree 101

314

4

330

132

ent 3 se at the 90% confid

97

368

mily at the 90% con

Saturation by

Size # of Bulb

5,233

19,230

2,685vel.

2,073

5,186

19,718

171

23,347

3,636

165 dence level.

2,711

24,437

nfidence level.

Demographic

bs# of BulbStatewid84,100,1

0 36,373,2

14,100,8

20,277,8

47,926,3

8 65,717,4

652,665

7 107,703,4

25,907,1

963,685

14,107,2

7 120,467,0

cs – Massach

bs de

Avgsockets

67 658 354 5

30 4

84 500 65 4

403 791 2

5 5

58 2020 6

2016-17 LI

B-3

husetts

g # of s per HH

CFL

67 27%

39 35%

58 26%

45 33%

51 32%

63 26%

43 16%

71 28%

28 34%

55 18%

28 31%

66 29%

IGHTING MARK

Ls LEDs Inc

%* 21%*

% 13%

% 18%

% 16%

% 15%

% 21%

% 65%

% 20%*

% 10%

% 34%

% 12%*

% 19%

KET ASSESSM

an+Halo

42%

38%

44%

38%

41%

42%

10%

41%

42%

38%

44%

41%

MENT

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 144 of 169

Page 145: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

P

E

N

E

I

S

HTB

B

L

K

D

O

E

I

Primary Langu

English

Non-English

Electric Bill Pa

I pay my electric

Someone else p

HOU Room Type Bedroom

Bathroom

Living Space

Kitchen

Dining Room

Other

Exterior

Indoor

uage

ayment

c bill

pays my electric

Ta

All H# of Sockets

Statewide

21,091,790 18,399,371 17,671,938 16,625,924 8,681,144

52,104,112

11,939,540 134,574,279

Saturation b

SampSize437

28

457

c bill 8

able 61: Massa

Households Avg # of s

per H

8.3

7.2

6.9

6.5

3.4

20.4

4.7

52.8

by Demograp

ple e

# of Bulbs 25,828

1,320

26,625

523

achusetts Sta

ockets HH

# oSt

2,

2,

2,

2,

1,

4 2,

2

8 14

hics – Massa

# of SockeStatewide

127,291,67

72,820,60

132,056,20

2,518,075

atewide Socke

Multifamf Sockets tatewide

A

633,570 789,495 258,604 314,919 277,853 832,816

201,166 ,107,258

2017 L

chusetts (con

ets e

Avgsockets

77 52 4

04 55 6

et Counts by

mily Avg # of sockets

per HH

4.8

5.0

4.1

4.2

2.3

5.1

0.4

25.4

LIGHTING MAR

B-4

ntinued)

g # of s per HH

CFL

59 39%

47 37%

58 29%

65 33%

Room Type

s # of SockStatewid

18,458,2

15,609,8

15,413,3

14,311,0

7,403,2

49,271,2

11,738,3

120,467,

RKET ASSESSM

Ls LEDs Inc

% 18%

% 23%

% 19%

% 9%

Single Familykets de

Avg # p

220 876 333 004 90

296 2

374 020 6

MENT

an+Halo

42%

29%

41%

45%

of sockets er HH

9.3

7.9

7.7

7.2

3.7

24.7

5.9

60.4

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 145 of 169

Page 146: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

I

N

L

D*

E

H

S

B

DT

O

RH

M

S

P

E

N

E

I

O

Income

Non-low-income

Low-income

DK/Refused *Significantly differe

Education

High School or

Some College, A

Bachelor’s Degr

DK/Refused Tenure

Own/Buying

Rent/Lease Home Type

Multifamily

Single Family

Primary Langu

English

Non-English

Electric Bill Pa

I pay my electric

Other

e

ent from Low-incom

Less

Associate’s Deg

ree or Higher

uage

ayment

c bill

Table 62

Sample179

64

12me at the 90% confi

22

gree 69

191

3

188

67

23

232

253

2

232

23

2: Saturation

e Size # of B9 12,5

4 2,2

2 97idence level.

2 82

9 3,1

1 11,6

14

8 14,1

7 1,6

3 56

2 15,2

3 15,7

73

2 14,8

3 91

by Demograp

Bulbs

# of BStatew

528 70,547

85 20,489

79 6,936

21 10,706

37 41,429

693 45,285

41 552,

192 83,211

00 14,761

68 3,731

224 94,241

719 97,546

3 426,

874 92,095

8 5,877

2017 L

phics – New Y

Bulbs wide

Avg #of

socketper HH

7,876 70

9,010 36

6,076 82

6,057 37

9,053 45

5,323 73

529 47

1,436 76

1,526 24

,764 25

1,198 66

6,932 62

030 37

5,660 64

7,302 40

LIGHTING MAR

B-5

York

#

ts H CFLs

19%†

29%

23%

29%

21%

20%

12%

20%†

27%

30%

21%†

21%

50%

22%

19%

RKET ASSESSM

LEDs Inca11%*†

4%†

11%

6%

8%

12%†

3%

10%†

8%

12%

20%

9%

3%

10%

7%

MENT

an+Halo 55%†

49%

52%

43%

56%†

54%†

78%

55%†

46%

42%

54%†

54%

28%

54%

52%

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 146 of 169

Page 147: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

from this although respondealthough Table 63

To undercharacteweb respyounger across de

Ta

(Base

Indicato

Sample s

Bulb AwFamiliar wFamiliar wFamiliar wAware of

Bulb UseEver useEver usePrefer LEPrefer CF* Significanlevel.

Csurvey showless so

ents reporteLED familia

provides a

rstand theseristics and fpondents to than those emographics

able 63: Co

: All responde

r

size

wareness anwith LEDs with CFLs with Halogef EISA

e and Prefeed an LED ed a CFL EDs to CFLsFLs to LEDsntly different be

C Appenby SurAs explainesurvey wasrespondent

wed some sthan in pr

ed significanarity and ussnapshot of

e significant dfound that p

be low-incoin Massachs to examine

onsumers’ Kn

ents unless to

nd Familiarit

ns

erence

s s etween phone a

dix C Crvey Moed in the bos conductedts. Similar tosignificant difrevious yeantly higher e were relat

f some of the

differences, hone responome. Meanwusetts (Figue the impact

Bulb Awanowledge bopic depended

value

ty

and web respo

2

Consumode andody of the red with 270 o the past twfferences in

ars. Compalevels of fatively similaese differenc

the Team endents in Mwhile, New Yure 45). Thists of these d

reness andby Survey d on knowled

es shown)

MA

Phone

270

65% 77%* 61%* 34%

48% 62% 39%* 17%

ondents within s

2016-17 LIGH

mer Sud Demoeport, the Mphone resp

wo mixed-moresponses b

ared to phoamiliarity witr between bces.

examined resassachusettYork respons appendix cdifferences.

d FamiliariMode

dge of specific

A

Web

331

71% 94% 80% 47%

54% 72% 63% 7%

same state at t

HTING MAR

rvey ReographiMassachusetpondents anode surveysbetween theone responth CFLs anboth respond

spondents’ dts were mor

ndents werecompares su

ity and Lig

c bulb types –

Phone

263

75% 92% 76% 45%

62% 90% 39% 19%

the 90% confid

RKET ASSE

esults ics tts consumend 331 webs, the resultse two groupsndents, webnd halogensdent groups

demographicre likely than significantlyurvey results

ghting

– maximum

NY

e Web

139

68%95%88%52%

59%80%32%15%

ence

ESSMENT

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c n y s

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 147 of 169

Page 148: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

C.1 KMassachhousing demograwere sigwere alswho tookthis split phone ayounger between

Figure

KEY DEMOG

husetts phontenure, but

aphically betgnificantly yoo significan

k the survey in income

nd web resrespondentstates.

e 45: Key D(Base: All

GRAPHIC Dne and web

their incomtween statesounger thantly less likeby phone. Fbetween ph

sponses wht base in N

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CES BETWE

nts were relad significantlnotable excMassachuse

w-income coustrates thesweb respond

to many okely explain

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2017 LIGH

EEN SURVE

atively similly. Respondception that etts. New Yompared to se differencedents drove of the key inns some ke

een Consu” and “Refuse

HTING MAR

EY MODES

lar in terms dents were

New York York phone

those in Maes. NMR spe some of thndicators. S

ey difference

umer Surveed” responses

KET ASSES

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assachusettseculates thahe divergenSimilarly, thees observed

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D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 148 of 169

Page 149: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

The remathese thr

C.2 MOF E

ainder of thiree demogra

MASSACHU

EISA

s appendix aphic groupin

USETTS CO

explores kengs: age, ho

ONSUMERS

y differenceousing tenure

’ BULB FA

2017 LIGH

s for Massae, and incom

AMILIARITY

HTING MAR

achusetts resme.

Y AND AWA

KET ASSES

spondents in

ARENESS

SSMENT

C-3

n

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 149 of 169

Page 150: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

Figure 4following

• Age. halogof thetwo respodemo

• Tenusignifwas t

• Incomconsudividetwo d

These dbetween homeowdemonst

6 compares demograph

Respondengens, while tese differencgroups cam

ondents ageographic.

ure. Homeowficantly morethe greatest

me. Non-lowumers to bee in EISA awdemographic

ifferences liphone and

ners, and rated higher

s EISA awarhic categorie

nts under ththose 45 andces was stame in repoes 45 and o

wners were e aware of Ebetween an

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kely playedweb responnon-low-inc

r levels of aw

reness, andes for Massa

he age of 4d older repo

atistically sigorted EISA older were f

more familiaEISA. The dny of these d

espondents EISA and weetween inco

into the ovndents. Web

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45 were sligorted slightly nificant. The

awarenessfamiliar with

ar than renteifference in

demographic

were signifiere more fame categori

verall differeb respondenthese dem

nd familiarity

2017 LIGH

and halogespondents:

ghtly more higher CFL

e greatest ds, where n

h the act co

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c groups.

cantly moremiliar with aies was the

ences in awnts were mo

mographic gy.

HTING MAR

en familiarity

familiar withL familiarity, ifference benearly twice

ompared to

ypes of bulbd owners’ LE

e likely thanall three bulbgreatest sp

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KET ASSES

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h LEDs andthough none

etween thesee as manythe younge

bs, as well asED familiarity

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nd familiaritybe youngerthe whole

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D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 150 of 169

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Figure 46: Massa

(Ba

achusetts Cby Age,

ase: All respo

Consumer, Tenure, a

ondents in the

rs’ Bulb Faand Incomee demographic

2017 LIGH

amiliarity ae Categoryc categories s

HTING MAR

nd EISA Ay shown)

KET ASSES

Awareness

SSMENT

C-5

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 151 of 169

Page 152: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

C.3 MWe founlight bulbacross de

• Age. ratesbulbspurch

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d that phoneb purchasesemographics

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me. Non-lows, which genain the large

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USETTS CO

e and web r, specificallys. Figure 47

espondents rder demograthat these re

nt bulb types

wners may s, such as L

more likely tto invest ibeing the dters were t they opted

w-income renerally are e divide in Lntical betwely to choose

ONSUMERS

respondentsy in purchas highlights th

reported puraphic. They espondents

s.

be more liLEDs, becauo be respoin the mosdemographialmost as to buy CFLs

spondents lat a higher LED purchaeen the twoe other types

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ases betweeo groups, ws of bulbs.

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gnificantly ins a result, wnces.

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est in morean on stayingpaying their equipment.

at saw the purchase sotypes of bul

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HTING MAR

PURCHAS

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D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 152 of 169

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Figure

e 47: Massa

(Ba

achusetts Age, T

ase: All respo

ConsumerTenure, anondents in the

rs’ Purchasd Income C

e demographic

2017 LIGH

ses in the Categoryc categories s

HTING MAR

Last Six M

shown)

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Months by

SSMENT

C-7

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 153 of 169

Page 154: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

Diffewhenchangpurchlookinimpo

Ta

(Base

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Wattage

Price

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ENERGY

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rences fromn purchasingge was thehasing bulbsng at lumensrtant factor,

ble 64: Ma

e: Responden

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uivalency

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rated in Figumpared to

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m 2016. Theg bulbs weree increase s. Over halfs or brightnethree times

ssachuset

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ss

bel

gy

from 2016 at

USETTS CO

ure 48, homerenters. Non

ad a relativers indicatinghic group, threferring CF

e factors thae very simila

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tts Consum

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MA nsidered 2017

559

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ONSUMERS

eowners wen-low-incom

ely small imp that they phis was causFLs to LEDs.

at Massachur between 2

mers consideey responde

m 23% last ye in 2016.

mers’ BulbYear

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MA Consider

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70%

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’ BULB PR

ere significane respondepact on LEDreferred LEDsed by a hig.

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D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 154 of 169

Page 155: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

Figur

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D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 155 of 169

Page 156: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

Figure 49: MaassachuseFa

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(Base: All

ew York LEy Age CateRespondents

2017 LIGH

ED, CFL, Haegory s)

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D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 156 of 169

Page 157: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

a=significanb=significan

Sample Size

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SomSomAw

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r besides price: War besides price: Lur besides price: Enr besides price: Wa

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nd Satisfaction

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Phone270

77%

65%61%34%

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17%39%22%20%

N/AN/AN/AN/A

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n responses)18%15%4%a

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Overall Pho601 26

85%b 92

68% 7568%b 7640% 45

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37% 4237% 3819% 3125% 16

75% 9074%b 9055% 7253%b 7351% 6624% 2421% 1613% 1612% 9%

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KET ASSES

Survey

m the 2017indicators to

one Web O63 139

% 95%

% 68%% 88%% 52%

% 80%% 59%

% 15%% 32%% 40%% 12%

/A N/A/A N/A/A N/A/A N/A

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% 56%% 36%% 20%% 20%

% 72%a% 92%% 42%a% 51%a% 45%a% 24%% 12%% 9%% 14%

/A N/A/A N/A/A N/A

NY

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Overall402

93%

73%80%47%

86%61%

18%37%27%18%

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81%19%

46%37%27%18%

84%91%62%66%59%24%15%14%11%

N/AN/AN/A

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 157 of 169

Page 158: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

a=significanb=significan

Sample Size

SinMuOth

193194195196197198199200Do

OwReOth

Les1,42,02,5DoAge18-25-35-45-55-65 DoEduLesNinHigSomAssBacGraRe

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rap

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s

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Indicator

tly differs from ptly differs from N

ngle Familylti Familiyher/Don't Know/Re

30s or earlier40s50s60s70s80s90s00 or latern't know/Refused

wn/Buyingnt/Leaseher/Don't Know/Re

ss than 1,400 sq ft400-1,999 sq ft000-2,4999 sq ft500 sq ft or moren't know/Refusede-24 years old-34 years old-44 years old-54 years old-64 years oldor oldern't Know/Refuseducationss than Ninth Gradnth to Twelfth Gradgh School Graduateme College, No Desociates Degreechelor's Degreeaduate or Professifused

glishanishherfused

ss than $15,0005,000 to less than 0,000 to less than 0,000 to less than 0,000 to less than 0,000 to less than 5,000 to less than 00,000 to less than50,000 or moren't Know/Refused

mary Language

ome Status

using Type

cade Home was b

using Tenure

ze of Home

hone within samNY at 90%

efused

efused

t

dee, No diplomae (Includes GED)egree

onal Degree

$20,000$30,000$40,000$50,000$75,000$100,000n $150,000

built

e state at 90% cconfidence

Phone270

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2017 LIGH

Web331

60%40%1%

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Overall Pho601 26

60%b 7639%b 240% 0%

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1% 0%2% 0%

10%b 3%11% 148% 1426% 3034% 378%b 2%

87% N/2% N/6% N/5% N/

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KET ASSES

one Web O63 139

% 85%% 14%% 1%

% 21%% 11%% 21%% 11%% 7%% 7%% 12%% 5%% 5%

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% 4%% 28%% 27%% 25%% 15%% 1%% 0%

% 0%% 1%% 3%% 14%% 10%% 37%% 35%% 1%

/A N/A/A N/A/A N/A/A N/A

% 3%% 1%% 5%% 11%% 6%% 22%% 18%% 13%% 7%% 13%

NY

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25%8%19%12%8%9%9%7%3%

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87%2%6%5%

4%3%6%7%6%20%17%15%11%10%

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 158 of 169

Page 159: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

Base: All respa Significantlb Significantlc Significantld Significantle Significantlf Significantlyg Significantlh Significantl

IndicatorSample Size

SingleMulti FOther

1930s1940s1950s1960s1970s1980s1990s2000 oDon't

Own/BRent/LOtherDon't

18-2425-3435-4445-5455-6465 or Don't

Less tHigh sSomeBacheDon’t

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Less t$15,0$20,0$30,0$40,0$50,0$75,0$100,$150,Don't

Dem

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IndicatorSample Size

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Bu

lb F

amili

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pondents. ly different from 2ly different from 2ly different from 2ly different from 2ly different from Wy different from Suly different from 2ly different from 2

e FamilyFamiliyr/Don't Know/Refused

s or earlierssssssor laterknow/Refused

BuyingLeaserknow/Refused

years old years old years old years old years oldolderKnow/Refused

than high school graduschool graduate (Inclue college or associateselor’s degree or higherknow/refused

ncomeow Incomesed

than $15,00000 to less than $20,0000 to less than $30,0000 to less than $40,0000 to less than $50,0000 to less than $75,0000 to less than $100,0000 to less than $150,000 or moreKnow/Refused

me Level

ation

me Status

ng Tenure

de Home was Built (si

ng Type

ewhat or very familiar wewhat or very familiar wewhat or very familiar we of EISAReported Use and Satiused CFLsused LEDsPreferencer CFLs over LEDsr LEDs over CFLsnds on the situationet sure

Awareness and Famili

ble 66: 200

017 at the 90% co2016 at the 90% co015 at the 90% co

2014 at the 90% coWinter 2012 at the ummer 2012 at the

2011 at the 90% co2010 at the 90% co

uatedes GED)s degreer

0000000000000,000

ngle-family residences

with CFLswith LEDswith halogens

sfaction

arity

09 – 2017 C

onfidence level onfidence level onfidence level onfidence level 90% confidence lee 90% confidence onfidence level onfidence level

2009503

69%de14%abcd

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26%7%bc

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12%e6%bcd

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0%1%

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3%abc

N/AN/AN/A

N/AN/AN/AN/AN/AN/AN/AN/AN/AN/A

s)

2009503

71%abN/AN/AN/A

68%dN/A

N/AN/AN/AN/A

Consumer

evel level

9 20103 381

efgh 79%abcdedefgh 20%abcded 1%bd

% 31%abcdfghcfh 4%% 14%fg 10%ef

% 10%% 13%efh 7%dfg 9%d 3%d

defgh 75%bde 7defgh 24%de 2

% 1%% 0%

A N/AA N/AA N/AA N/AA N/AA N/AA N/A

bc 3%bc%b 15%b

eh 25%%c 56%

cfh 1%abcd

A N/AA N/AA N/A

A N/AA N/AA N/AA N/AA N/AA N/AA N/AA N/AA N/AA N/A

9 20103 381

bcdh 70%abdefgA N/AA N/AA N/A

deh 78%abcdefgA N/A

A N/AA N/AA N/AA N/A

2017 LIGH

Survey Re

2011Summe

2012582 604

78%abcde 76%abcd20%abcde 23%abcd

1%bd 2%d

25%e 24%d5% 4%13% 15%d

13%be 14%bce11% 11%11% 13%9% 7%bd9% 9%

2%bd 2%bd

78%abcde 77%bcd21%bcde 23%bcd

1% 0%0% 0%

N/A N/AN/A N/AN/A N/AN/A N/AN/A N/AN/A N/AN/A N/A

2%be 2%be15%b 17%ab21% 23%

61%ce 57%2%abc 1%abcd

N/A N/AN/A N/AN/A N/A

N/A N/AN/A N/AN/A N/AN/A N/AN/A N/AN/A N/AN/A N/AN/A N/AN/A N/AN/A N/A

2011Summe

2012582 604

69%abc 68%abc41%abcdef 47%abc69%bcde 65%cd47%de 42%cd

61%bc 64%bcN/A N/A

N/A N/AN/A N/AN/A N/AN/A N/A

HTING MAR

esults

er Winter 2012 2014600 940

de 51%abc 53%bcde 49%abcd 41%bc

1%bd 5%abc

31%abcd 23%6%b 5%15% 11%c

e 5%abcd 11%12% 10%13% 13%8% 10%8% 10%

2%bd 7%c

de 62%bc 64%bcde 38%bc 35%bc

0% 1%0% 0%

N/A N/AN/A N/AN/A N/AN/A N/AN/A N/AN/A N/AN/A N/A

4%bc 3%bcb 17%ab 15%b

25% 22%53%b 57%

d 2%abc 3%abc

N/A 27%bcN/A 57%N/A 16%b

N/A N/AN/A N/AN/A N/AN/A N/AN/A N/AN/A N/AN/A N/AN/A N/AN/A N/AN/A N/A

er Winter 2012 2014600 940

c 69%abc 65%abccd 46%abcd 54%abcd 64%d 59%ad 44%cd 52%ab

c 64%bc 62%bcN/A N/A

N/A N/AN/A N/AN/A N/AN/A N/A

KET ASSES

2015 2016778 610

69%a 66%29%a 31%2% 3%a

21% 24%4% 3%16% 13%10% 9%11% 13%14% 11%9% 11%10% 11%3% 5%

71% 69%27% 29%1% 0%1% 1%

1%b 4%12% 12%14% 14%22%b 17%21% 22%28% 27%1%ab 5%

2% 2%16%a 10%23% 21%56%b 61%2%a 6%

23%b 17%a58% 57%19%b 26%

4%b 2%2%b 4%5% 5%9%b 4%6% 6%13% 13%14% 10%13% 12%9% 10%

24%ab 35%

2015 2016778 610

c 83%b 87%c 61%b 69%

60% 61%49% 46%

70% 69%N/A 47%

10% 10%45%b 58%29%ab 16%16% 16%

SSMENT

D-3

2017601

60%39%0%

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69%29%1%0%

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2017601

85%68%68%40%

67%52%

12%52%19%17%

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 159 of 169

Page 160: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

When wstatistica

Bulb Typ

Incandesc

CFLs

LEDs

Halogen

Fluoresce

Empty So

Other/ Don’t kno

Efficient CFL + LE

CFL + LEFluoresceb Significan

E.2 P

As Tablepanelists90% or 8

Bulb Typ

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CFLs

LEDs

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Table

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cent 3

2

1

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ent 8

ocket 4

w

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5

ntly different fro

PENETRATI

e 68 showss when comp80% confiden

Table

e 2

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7

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the 2017 ns at the 90%

e 67: Panel2017 New Vis

(n = 150) eighted We

33%

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4%

1%

bined 45%

53%

om new visits a

ON COMPA

s, there areparing penence levels.

e 68: Panel2017 New Vis

(n = 150)

eighted We95%

97%

73%

dix E Cisits

TURATION

new visits to% or 80% con

l and New sits

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33%

31%

16%

9%

8%

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47%

55%

at the 80% conf

ARISONS

e no significetration rates

l and New sits

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97%

70%

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COMPARIS

o the combinfidence leve

Visit Satur2017 Pane

(n = 31nweighted

32%

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8%

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fidence level

cant differes for CFLs,

Visit Satur2017 Pane

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nweighted 96%

94%

78%

2017 LIGH

rison o

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ration Comelists

15) Weighted

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mparison 2017 Co

(n =Unweighted

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een the newcandescent

mparison 2017 Co

(n =

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KET ASSES

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d Weighted96%

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d

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 160 of 169

Page 161: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

York. We

New Yor

• Lto2fo“oLM

• CdfaofM

Fe explored M

rk Trends b

LEDs. 2017 o 17% (kitch6% (kitchen

ourteen roomother” (6%). ED saturat

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Massachuset

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Figure 50 sMassachuset

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dix F Ang Trenendix, we pron and bulb r

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2017 LIGH

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KET ASSES

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D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 161 of 169

Page 162: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

Figure 550: Energyy-Efficient Bulb Saturation by R

2017 LIGH

Room Type

HTING MAR

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KET ASSES

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k

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 162 of 169

Page 163: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

2017 LIGHHTING MARKET ASSES

SSMENT

F-3

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 163 of 169

Page 164: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

Number

In order behaviorObservatobservatwith a sim

• Ra

• Rrein

of bulbs re

to determin, we dividtions at the bions in eachmilar numbe

Replaced bulcross quarti

Replacementeplaced ovenstalling sign

eplaced (Ma

ne whether ed Massacbulb level in

h quartile) aner of panel ho

lbs: There wles. t bulbs: Acro

erall installednificantly few

assachusett

the numbechusetts pa the first (lef

nd the seconouseholds in

was no signi

oss both setsd significantlwer LEDs.

ts)

er of bulbs nel househft side of Tabnd aggregaten each quart

ificant differe

s of quartiley more repl

2017 LIGH

replaced wholds into ble 69, with ed at the hotile).

ence in the

s, househollacement inc

HTING MAR

was driving two sets oa similar nuusehold leve

types of bu

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ulbs replaced

fewest bulbsbulbs, while

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D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 164 of 169

Page 165: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

Qua(Qua

1-6 bureplac (574 bu

n=177)

7-13 breplac (598 bu

n=64)

14-29 replac (584 bu

n=32)

30-81 replac (619 bu

n=12)

a. Sigb. Sigc. Sigd. Sig

artile Bulb artiles calculated

ulbs ed

lbs,

Incande

CFL

Fluores

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LED

Empty S

bulbs ed

lbs,

Incande

CFL

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Haloge

LED

Empty S

bulbs ed

lbs,

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CFL

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LED

Empty S

bulbs ed

lbs,

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CFL

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LED

Empty Sgnificantly different fgnificantly different fgnificantly different fgnificantly different f

Type Rd on number of b

Coun

escent 242

202

scent 14

n 36

31

Socket 49

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198

scent 14

n 53

43

Socket 32

Coun

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193

scent 13

n 52

26

Socket 17

Coun

escent 404

147

scent 0

n 33

15

Socket 20 from 4th Quartile at from 1st Quartile at from 2nd Quartile atfrom 3rd Quartile at

Table 69: Bu

Replacedbulbs replaced i

t Percent

43%

34%

4%a

6%

5%

8%

t Percent

41%

33%

2%

9%

8%

7%

t Percent

41%

41%

1%

10%

4%

3%

t Percent

66%

23%

0%b

6%

2%

3% the 90% confidencthe 90% confidenc

t the 90% confidenc the 90% confidenc

ulb Replacem

Replacemenn each househo

Count Per

175 31%

152 28%

13 3%

53 10

142 20%

39 8%

Count Per

151 28

112 20

6 1

54 10

252 38%

21 3

Count Per

113 16%

85 15

11 1

27 4

339 62%

9 2%

Count Per

40 5%

53 11

0 0%

19 3

506 81%

1 0%ce level. ce level. ce level. ce level.

ment by Quarti

nt Quartold) (

rcent

%ad 1-2 bulbsreplaced (110 bulbs

n=71)

%ad

%a

0%

%acd

%acd

rcent

8% 3-4 bulbsreplaced (208 bulbs

n=59)

0%

%

0%

%bd

%

rcent

%bc 5-8 bulbsreplaced (460 bulbs

n=74)

5%b

%

%

%bc

%b

rcent

%bc 9-81 bulbreplaced (1,597 bulb

n=81)

%b

%b

%

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%b e. Signiff. Signifg. Signifh. Signif

2017 L

iles – Massac

ile Bulb TQuartiles calcul

s d

s,

Incandes

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Halogen

LED

Empty So

s d

s,

Incandes

CFL

Fluoresc

Halogen

LED

Empty So

s d

s,

Incandes

CFL

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D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 165 of 169

Page 166: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

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D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 166 of 169

Page 167: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

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D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 167 of 169

Page 168: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

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D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 168 of 169

Page 169: Lighting Market Assessment Consumer Survey and On-Site Saturation Study

Dem

Home TySingle FaMultifamEducatioGraduateBachelorSome coAssociateHigh schLess thaDK/Ref Income Low-incoNon-low-DK/Ref Tenure Own/Buy

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G-4

D.P.U. 17-100 2016 Plan-Year Report Appendix 4D, Study 16-10 Page 169 of 169