Lighthouse Productions Lighthouse Productions LLCLLC

Presents the ultimate new Presents the ultimate new patient referral systempatient referral system

FEATURING THE 7 KEYS TO UNLIMITED NEW PATIENT FLOW

A Revealing SurveyA Revealing SurveyOf 1250 qualified fee for Of 1250 qualified fee for

service patients service patients surveyed surveyed

The questions????The questions???? When looking for or When looking for or

deciding on a dentist deciding on a dentist what do you rely what do you rely on…….on…….

Yellow pages?Yellow pages? Friend (WOM)? Friend (WOM)? InternetInternet MailMail TV or Radio TV or Radio

High-touch market research

expensive

1175Friend orFamilyWord

Ofmouth

26 yellowpages

34internet

15 mail

TV orRadio

inexpensive

85%

9%3%3%

Referrals 101Referrals 101 81% of adults in the US rely on word of 81% of adults in the US rely on word of

mouth for purchase decisions. mouth for purchase decisions. Word of mouth marketing as it applies to Word of mouth marketing as it applies to

dentistry is referral marketing.dentistry is referral marketing. Referrals have been and always will be the Referrals have been and always will be the

best method of gaining new patients. best method of gaining new patients. Your patients are marketers/PR reps.Your patients are marketers/PR reps. Keep your marketers active and referrals Keep your marketers active and referrals

will come!will come!

Internal Vs ExternalInternal Vs External marketing marketing

Internal Internal A recommendation from a A recommendation from a

friend is ten times more friend is ten times more effective than traditional effective than traditional paid advertisements.paid advertisements.

It is does not fall into the It is does not fall into the noise category with noise category with external marketing.external marketing.

Works with any Works with any demographic in any demographic in any market.market.

A referred new patient has A referred new patient has more trust in you and will more trust in you and will judge you less.judge you less.

More cost effective. More cost effective.

ExternalExternal Advertising is less effective Advertising is less effective

than ever due to its than ever due to its overexposure. overexposure.

The average active adult is The average active adult is hit with 3000 hit with 3000 advertisements each day.advertisements each day.

People are cynical about People are cynical about advertising.advertising.

People are more prone to People are more prone to judge/test you when they judge/test you when they come in through external come in through external advertising means.advertising means.

More expensive than More expensive than internal. internal.

Why do people refer to you? Why do people refer to you? People talk about People talk about

your dental office for your dental office for three reasons.three reasons.

1. They like you or 1. They like you or they like your work.they like your work.

2. It simply feels good 2. It simply feels good to talk about the to talk about the results they have results they have experienced.experienced.

3. They are a part of 3. They are a part of your team, an insider. your team, an insider.

The The 7 Keys7 Keys to an abundance of to an abundance of ReferralsReferrals

MotivationMotivation MessageMessage RewardsRewards Referral cardsReferral cards Patient orientationPatient orientation ConsistencyConsistency Creativity Creativity

MotivationMotivation Why do you want new patients? Why do you want new patients? Why does your team want them?Why does your team want them? Why do your patients want to refer?Why do your patients want to refer? Do the answers align?Do the answers align? If they align you will succeedIf they align you will succeed Strengthen motivation and winStrengthen motivation and win

KEY 1

MessageMessage

Your message will give your referral Your message will give your referral campaign wings.campaign wings.

It is a very simple easy to remember It is a very simple easy to remember phrase. phrase.

It motivates your patients to talk It motivates your patients to talk about you.about you.

It directs the conversation It directs the conversation productively.productively.

KEY 2

Make it interesting Make it interesting and appropriate.and appropriate.

If you reward your If you reward your players properly players properly they will do more.they will do more.

Show gratitude, its Show gratitude, its right and its right and its powerful.powerful.

Encourage, reward Encourage, reward and win. and win.

RewardsTake care of your team and they will take care of you.

Players: Staff/Patients/New Patients

KEY 3

Teach your staff and patients how to Teach your staff and patients how to play the Referral Card and win!!play the Referral Card and win!!

KEY-4

Play the card get referrals and track Play the card get referrals and track the results the results

Play the card and win…Play the card and win…

Patient Orientation Patient Orientation Talk to your patients Talk to your patients

about referrals about referrals correctlycorrectly and new and new patients will gravitate patients will gravitate to you in to you in greatergreater volume!volume!

If you know how to If you know how to play the referral game play the referral game your patients will play your patients will play it with you.it with you.

Your patients want to Your patients want to refer, they simply refer, they simply need guidance. need guidance.

The The KeysKeys make it easy. make it easy.

95% of your patients will be very receptive

KEY-5

Creativity Creativity Keep your referral game freshKeep your referral game fresh Make it fun and interesting as well as Make it fun and interesting as well as

professionalprofessional If you are If you are remarkableremarkable people will people will remark remark

talk about you if you are boring they will talk about you if you are boring they will be snoring. be snoring.

Give your staff and patients new tools all Give your staff and patients new tools all the time.the time.

Lighthouse will keep you and your team Lighthouse will keep you and your team playing the referral game creativelyplaying the referral game creatively

Lighthouse 7 keys

KEY-6

ConsistencyConsistency Your referral marketing action steps Your referral marketing action steps

must be simple, fun and easy to must be simple, fun and easy to follow follow

Have fun and stay on point.Have fun and stay on point. Keep it light and be effective.Keep it light and be effective. Be repetitious and appropriate. Be repetitious and appropriate. Create momentum.Create momentum. Keep playing the Keep playing the game game and win.and win.

KEY-7

Net result; a consistent flow of new Net result; a consistent flow of new patients.patients.

New patients that are much easier to work with than those acquired through external marketing, and will in turn refer their friends and family to you.

Leading to higher production and Leading to higher production and improved lives.improved lives.

Everybody wins

Getting Started Getting Started

Step 1. Enrollment: start now and Step 1. Enrollment: start now and receive a rapid action discount.receive a rapid action discount.

Step 2. Schedule 2 day office visit.Step 2. Schedule 2 day office visit. Step 3. Referral card production.Step 3. Referral card production. Step 4. Work closely with your Step 4. Work closely with your

Lighthouse marketing coach to Lighthouse marketing coach to insure results. insure results.

Step 5. Prepare to have an Step 5. Prepare to have an abundance of new referrals.abundance of new referrals.

Lighthouse productions LLCLighthouse productions LLC

Jeffrey SimmsJeffrey Simms

Managing DirectorManaging Director

Off 727-562-9571 Cell 727-674-5172Off 727-562-9571 Cell 727-674-5172

lighthousereferrals@gmail.comlighthousereferrals@gmail.com

www.newpatientreferrals.comwww.newpatientreferrals.com

Get the 7 Keys today