Introduction

Maybe we should take a minute and think about the people we meet

in our lives on a daily basis, but in reality know nothing about. Are they happy? Are they struggling? Where have they been last month? Where will they be tomorrow?

This festival should not only give them an opportunity to take a break from their routine, but also the chance to connect with new people and hear them out. We should make more of an effort to engage with our fellow men and build a community where every-one can participate and

Mary works at the little bakery around the corner and I can see her smiling at her customers every single morning when I‘m heading off to work. She always seems so happy and like someone I would love to get to know better, but after a long day in work, I have forgotten about her already and return to my home as always. Do you know Mary?

contribute. We wouldn‘t be where we are now if we would have kept quiet and only isolated ourselves. This community is built on the principle of exchange and thus enabling development and new opportunites.

This festival is about life and the mistakes we‘ve made which made us what we are now: human. We are not alone in this world and sometimes we forget, that there are other people out there, having similar troubles, fears, hopes and dreams.

How much do we really know about each other?

It’s time to share a piece of our lives together with each other.

Concept

After revision, a selection of the submitted stories will be handed over to the designers, who applied to participate in the festival before.

The pieces that have not been selected will be published anony-mously online on a website. People can exchange their thoughts about the story in a monitored comment section or message board.

Every story should be acknowledged, wether it will be at all visualised or, due to lack of space, not.

Everyone living in Edinburgh can submit their personal story until a certain deadline online or via mail. In addition to their original text, they also have to explain what would‘ve been different if they had done something another way at one point. The outcome may be positive or negative.

This is particularly important for the actual light installation, because it gives then the opportunity to include features for interaction. The audience can participate in the story by changing the outcome and then deciding for them-selves if it is reality or fiction.

story

fictionreality

We have all asked ourselves“What if...?” at some point.

There are no furtherrestrictions for the

artists and their lightinstallations, except that they have to implement some sort of interaction

to allow the viewer tomake a decision about

the further plot.

Dunbar‘s Close Gardenhidden within the close today, this garden is laid out in the

character of the 17th century

donated to the City of Edinburghby the Mushroom Trust in 1978

Festival Plan

The main event will take place in the Dunbar‘s Close Gardens, a public park which is beautifully designed and brings enough space for people to come together. Therefore the route will be from the North- and Southbridge on, along the bus route 35, towards the west, down Canongate, with a few gathering points in between.

Promotion

Posters and Flyers will be visible all over the city to create awareness for the festival and its colours and patterns. A few days before and during the festival, additional information will be sticked on the posters to remind people of the event. Social media will also be integrated in the advertising campaign. Via Facebook and Twitter, people will be updated frequently and can also post pictures or comments about their visit to the festival.

The design of the posters and flyers is reduced to the logo, colour scheme variation and patterns of the festival brand. Essential information will be displayed, such as what kind of festival, date, location and website.

The audience should ideally be intrigued about the festival, so that they can find out on their own what it is about and not be overloaded with information.

A short film summarising the festival in the end

will be published onlineto share some moments with those, who couldn’t

visit and to promote futurefestivals with the same

storytelling theme.

15 – 17 January 2016

Light & Sound Festival in Edinburgh

Visitors and artists can access every important information about the festival programme and the locations on the website. The stories can also be submitted online and made available for open discussions. The artists will have their own internal login, where they can track the progress on

their assigned story for the light installations. Social media will also be utilised to advertise the festival and give the audience an oppor-tunity to engage and give feedback.

Website & Social Media

A responsive version of the website for mobile phones and tablets will

also be available.

Research

There are several Light and Sound Festivals in the world. On the following pages, we will take a look at four of the most known Festivals in Europe and some light installation inspirations.

EuropeFestival of LightChartres en LumièresFestival des LumieresLumiereGlowLight Festival GhentLux HelsinkiValgus BiennaalLuci d‘artistaIlluminating YorkSignal

Middle EastLights in Jerusalem

AsiaiLight Marina BaySwitch on LightHikari Renaissance

Berlin, GermanyChartre, France

Brussels, BelgiumDurham, England

Eindhoven, NetherlandsGhent, Belgium

Helsinki, FinlandTallin, Estland

Turin, ItalyYork, England

Prague, Czech Republic

Jerusalem, Israel

Singapore, SingaporeBeijing, ChinaOsaka, Japan

AustraliaVivid Sydney

North AmericaNew York Festival of LightMONTRÉAL EN LUMIÈRE

Sydney, Australia

New York, USAMontreal, Canada

The festival is derived from a 17th century Catholic processi-on where the city was struck by a plague in 1643. Therefore, as an expression of gratitude to Mary, a procession to the Basilica of Fourvière took place with lighted candles.

People also light up their windows by placing a candle on their windowsills on December 8.

The festival includes other activities based on light and usually lasts 4 days, with the majority of activity occurring on the 8th of December. The two main focal points of activity are typically the Basilica of Fourvière which is lit up in diffe-rent colours, and the Place des Terreaux, which hosts a different light show each year.

Lyon, France

numerous andimpressive projects with large-scale installations, including coloured and

dynamic lighting

ø 1 million visitors / day(reported by LUCI, 2010)

Fête des Lumières

The Luminale has been held every two years since 2002, alongside the Light+Building, the largest trade fair for lighting. Designers, artists and manufacturers are all in one room – this opens up new possibilites for the venue and strenghtens the network and collaborations.

The concept focuses more on being an open platform for various light installations, rather than being a carefully curated fine art exhibition.

Frankfurt, Germany

140.000 visitors in 2012

international media coverage due to

intense public relations programm

Luminale

It started in 2002 as an educational programme. Students had the opportunity to learn about outdoor lighting from leading lighting experts within one week workshops where they were supported by the teachers to achieve good aes-thetic quality.

The festival includes guided tours, performances, as well as classes in garen and home lighting.

The development of technologies changed the structure and content slowly over the years, coming from incandescent light bulb to reflector halogen to LED lighting – from analogue to digital. In addition, the content broadend from architectural lighting to telling a story.

Alingsås, Sweden

1999 they had only 20.000 habitants, now they

have 40.000 residents

held in October, and thus the most successful

month of the year

technical transformation towards LED lighting

Light in Alingsås

The festival has a long tradition of lighting due to several local lighting manufacturers and a lighting institute.

Since 2002, two curators select high-quality, artistic light-ba-sed installations and intereventions for their LichtRouten forum.

It is a mix of large-scale projects for public squares and small installations in private rooms that offer reinterpreta-tions of familiar spaces and the opportunity to discover less known sites in the city.

Lüdenscheid, Germany

historical lightinstallations present and

document the development of light art over time

to maintain high quality, the organisers involve

the local lightingmanufactureres

network between municipality, companies

and citizens

LichtRouten

Branding

The colour scheme for the festival is a rather muted palette, but still bright and variable for different back-grounds and occasions. It consists of different shades to support the spacial feeling of the logo and help to create depth.

Colours

Franklin Gothic URW is used for the body text and for the headers, Franklin Gothic URW Compressed. The two typefaces can also be used as display fonts and not only for print.

The logo and patterns are custom made and work with different backgrounds and colour variations. The depth of the logo symbolises the spacial aspect of the festival and was intended to be seen as light streaks against a darker background.

Typography & Logo

Pudae eum vel eumquia delliquisto mosaest est, venis et offic totam ad ex eos mod excea dolesequis post, sa volores enimil molum im faccus aliatec tisquos dellit as re con non et latam res es aut aut aboreperorro dunt.

Mos necto duci ad mi, ullab int dempora consequi ommosti amendit, eius quatem voluptatest, qui nobis sandam vellaut perrum fuga.

Lesecab orrovit laut et dendipsum aut eaqui dolores vendici que incipsum nisimagnatet lant exeriam lam, sanda dolor aspietur? Ihit ariae rem. Ga. Pudae aut fugia as elist a venim qui conseque sapedip sundam solupta nit, ommo tor maximpe

Lorem Ipsum

Verfereptatio tem expero ducilla cestius, quatem fuga.

Incte dolorer uptatur

et aut et voluptatum eossitiisci officidunt expelest

Lorem Ipsum

Lorem Ipsum

Stephanie Kawan

Edinburgh Napier UniversityDesign & Digital Arts Studio 2

2014