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LIFT Visibility Guidelines

(Revision 1)

Original version : May 2014

Revision 1 : 29th September 2015

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LIFT Visibility Guidelines

1. Introduction

This document sets out the updated requirements and guidelines for use of the LIFT logo and for presenting LIFT’s visual identity.

Implementing Partners (IPs) are required to publically credit LIFT-funded activity to the Fund. This

requirement is compulsory, and is a condition of funding.

Overview

Delivery sites: providing visibility of the Fund will be through the prominent display of the LIFT

logo, prominent use of the logo on banners, on assets, and through clearly crediting LIFT on all

promotional materials.

Attributing funding: display of the logo should be accompanied by the words “funded by” to

clearly mark the role of the LIFT in the project.

Events: Events funded or partially funded by LIFT should be acknowledged with the use of the

logo and the words “funded by” in the event backdrop, brochure and all promotional materials

relating to that event.

Publications, research and studies: Publications funded or partially funded by LIFT require the

LIFT donor consortium logo with the words “funded by” on the front cover of the document,

with an acknowledgement and disclaimer on the inside cover (see wording below).

Websites and social media: On websites and social media, LIFT is to be clearly credited.

Press: LIFT funding should be stated clearly in all public and press statements and media

coverage. Journalists are to be made aware of LIFT funding.

Please note that FMO is authorised under the IPs MoA to communicate or publish the name of the IP,

the maximum amount of the individual grant, and a description of the activities funded.

2. Use of the LIFT Logo

There are two official versions of the LIFT logo. Preference should be given to the full donor consortium

logo (LOGO 1), unless it is used in relation to work in the field (LOGO 2). Please see examples below.

(i) LOGO 1– Donor Consortium Logo, usually accompanied by the words “funded by”

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(ii) LOGO 2- Field Logo N.B. This logo can be used with or without the words Livelihoods and Food Security Trust Fund .

OLD Logo- DO NOT USE

Logo 1 Uses:

Written materials such as LIFT- funded reports and presentations. The logo is to appear on the cover page

Invitations and agendas of LIFT funded events

Signboards/project activity photo boards at project offices and sites

Banners, backdrops and brochures for meetings, briefings, training or other uses

Materials produced with LIFT funding such as CDs, calendars, posters, newsletters, etc.

IP website pages featuring LIFT funded projects, or LIFT funded programme websites (for instance, Tat Lan.org). Please link to www.lift-fund.org

On video and public presentations about LIFT-funded projects

Please contact the Communications Unit if you have any queries, for example, in the case where a publication or event has several funders, or if a publication has sensitive content.

Logo 2 Uses:

Infrastructure projects (bridges, grain bins, school houses, etc.) The commemorative plaque should include the LIFT logo and the words “Funded by LIFT” in English or Myanmar

On flags, vehicles, boats, motor cycles, and other equipment funded by LIFT and used by the FMO or IPs in implementation of activities. In these cases, the logo can also be used with the words, Livelihoods and Food Security Trust Fund in English or Myanmar language.

Visibility items (sometimes in conjunction with Logo 1, for instance, T shirts)

The LIFT logo must NOT be used:

On activities or materials not funded by LIFT

In any activities or communications which may be associated or aligned to a particular political party or political activity

On IPs business cards, stationary, contracts, etc.

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Examples of logo use:

1. Visibility for infrastructure in the field (commemorative plaque)

The LIFT logo is to cover a third of the surface area.

2. Meeting/ Event Banner

3. Signboard for LIFT Project

NAME OF PROJECT

Year

IP logo

(Either above or

next to donor

consortium logo

as space permits)

[Commemorative Statement]

NAME OF IP

Funded by

the Livelihoods and Food Security Trust Fund (LIFT)

IP logo

Funded by:

Implemented by:

Funded by:

Event Title

IP Logo

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4. Flag with logo 2 and wording

5. Publications

အသကေမြးဝမးေကာငးမႈႏင စားနပရကၡာ ဖလေရး ရနပေငြ

Logo 2 and the sentences should

be in horizontal centre position

English: use Flamma font

Myanmar: use Zawgyi-One font

Logo 1 featured on front page,

accompanied, where possible,

by the words “Funded by”

Publication Name

Funded by:

cover page

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(iii) Specification

Colours

Gradient colour of Myanmar Map is:

Colour 1 – Cyan 50, Yellow 99

Colour 2 – Cyan 85, Magenta 10, Yellow 99

Colour of characters L, F and T is – Black 100

Colour of paddy leaf is – Cyan 90, Magenta 30, Yellow 95 and Black 30

Colour of the paddy is – Yellow 100

Size

The logo should not be smaller than 35 mm/ 24 x 49 pixels

Positioning

The LIFT logo should be displayed prominently. No changes are to be made to the color scheme,

nor is the image to be skewed or distorted. In text-only materials where it is not possible to

include the logo, include the line: This project is funded by the Livelihoods and Food Security

Trust Fund (LIFT)

3. Materials to be shared with LIFT FMO Communications a) IPs are requested to provide the following materials and assistance to the LIFT communications

office:

Upon signing of the MOA, IPs are required to share the communications plan for the activity, supplying communications focal point contact details

IPs are required to provide project brief/summary/achievements and photo for www.lift-fund.org database page for their project

The FMO should receive copies of all publications, reports and studies funded by LIFT

IPs are required to send one beneficiary success/capacity development stories to the FMO as part of the six monthly reporting

IPs are required to share five of its best photos, with captions, of activities to the FMO as part of the six monthly reporting in best resolution possible

IPs are to share copies of any video material generated on the project with the FMO on an ad hoc basis

IPs are to share copies of any press coverage on the project (in MM language and EN) on an ad hoc basis

IPs are to facilitate visits of the FMO’s communications team to obtain beneficiary stories

b) Text for stories for publication referencing IP projects will be agreed upon by FMO with the IP,

and IP photos used in public documents will acknowledge the source.

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c) IP promotional and website/social media material referencing LIFT funded activities including

press releases, success stories and publications should acknowledge LIFT funding. When a LIFT

funded project is featured on-line, a link is required to www.lift-fund.org.

4. Acknowledgements and Disclaimers

An acknowledgement to donors and a disclaimer is to be included in all public LIFT-funded documents.

The following text should be used:

ACKNOWLEDGEMENTS

We thank the European Union and governments of Australia, Denmark, France, Ireland, Italy, Luxembourg, the Netherlands, New Zealand, Sweden, Switzerland, the United Kingdom, the United States of America for their kind contributions to improving the livelihoods and food security of rural people in Myanmar. We would also like to thank the Mitsubishi Corporation, as a private sector donor. DISCLAIMER This document is supported with financial assistance from Australia, Denmark, the European Union, France, Ireland, Italy, Luxembourg, the Netherlands, New Zealand, Sweden, Switzerland, the United Kingdom, the United States of America, and the Mitsubishi Corporation. The views expressed herein are not to be taken to reflect the official opinion of any of the LIFT donors.

5. Media

Authority to make statements on behalf of LIFT is limited to the Donor Consortium, the Fund Board, and

the Fund Director. No IP can make statements on behalf of LIFT.

Any requests from media received by IPs regarding LIFT should be referred to Jacquetta Hayes, LIFT

Communications Officer, at jacquettah@unops.org.

6. Translation of Communications Materials

Where possible, all public documents should be translated into Myanmar language simultaneously with

English language versions. In the case of inconsistencies between English and Myanmar language

publications, refer to the English language version.

Translations into the Myanmar language for LIFT’s full name, for the word “livelihoods”, and for the

phrase “food security” are given below. Please note that “livelihoods” and “food security” have different

translations for the household and policy levels.

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Food security

National level - စားနပရကၡာဖလေရး

Household level - စားနပရကၡာလေလာကေရး

Livelihoods

National level - အသကေမြးဝမးေကာငးမႈ

Household level - အသကေမြးမႈ

Livelihoods and Food Security Trust Fund - အသကေမြးဝမးေကာငးမႈႏင စားနပရကၡာဖလေရး ရနပေငြ

LIFT uses the English spelling for Myanmar place names used by the Myanmar Information Management

Unit (MIMU). Spellings can be found at http://www.themimu.info

For more information please contact:

Jacquetta Hayes and Hsu Mon Aung Communications Unit, LIFT UNOPS, 12 (O) Pyi Thu Lane, Seven Mile, Yangon, Myanmar Tel: 657 703-6 x 431 Mobile: 09 261 991 203 Website: www.lift-fund.org Facebook: http://www.facebook/liftfund Twitter: https://twitter.com/liftfund Youtube: https://www.youtube.com/user/liftfund

/LIFT Communications, September 2015