lifestyle for the young luxury buyers · summary young luxury buyers that are highly dedicated to...
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Lifestyle for the young luxury buyers
Creative Consultant: Florian RibischFormer art director of Glamour Italia, now art directorof ELLE Italia and FACES Magazine.
Creative Consultant: Alex WiederinFounder BUERO NEW YORK. International Fashion campaignsfor Versace, Givenchy, Missoni, Carolina Herrera, VivianeWestwood, Kenzo, Nina Ricci and many others. Co-founderand creative director of Another Magazine. Revamped Ten,ELLE Italia, Vogue Homme international etc.
Heads
The Founders: Patrick Pierazzoli, Stefan BergerBrothers from a textile family from St. Gallen, Switzerland.They founded FACES in 2001
Readers survey
The young luxury buyers from today and for tomorrow
* Bolero numbers are from 2015 as they left the MACH Basic survey this year.
The numbers on the following pages arebased on „MACH Basic 2018-1“, a survey ofthe organisation WEMF AG, published twice a year. WEMF AG achieves transparency in theSwiss media and advertising markets in itsfunction as a neutral, non-profit branchresearch organization. It provides extensivestatistics as well as market and media studiesfor communications, advertising and mediaplanners, advertisers and publishing and mediahouses.
Reach Print
Reach FACES: + 31% in only one year!
100 100 100 10096.4 99.7 101.4
109.4
92.1 93.8 95.7
131.3
ANNABELLE STYLE FRIDAY FACES
Development Reach Print
2017-1 2017-2 2018-1
Age
FACES Community has an average age of 33 years
FACES Annabelle SI Style
Ø 33 Ø 50,2 Ø 44,8
Household income
FACES readers have the highest houshold income
FACES Annabelle SI-Style Bolero
up to 4’000.00 CHF per month
from 4’000.00 to 8’000.00 CHF per month
over 8’000.00 CHF per month
„Young Luxury Buyers (YLB)“(Millennials with top incomes)
Interests & Affinity
FACES has the most readers with a strong interest in fashion
Fashion Beauty Interior
The love brand of the young luxury buyers
• authentic
• cool
• modern
• sincere
• conscious
• unique
• inspiring
Positionning
Channels
The only Swiss media brand with a real multi-media approach
TV
SOCIAL MEDIA
ONLINEEVENTS
The image magazine of the young fashion generation
2 seperate issues Switzerland & Germany
Pull: CH 50‘000 I DE 50’000Frequency: monthly (10 times per year)Content: Fashion, Beauty, Travel, People, Digital: All issues and Specials in Appstores for IOS and Android
TV SHOW
The most successfull fashion show on Swiss television
Name:FACES STUDIOChannel:ProSieben SwitzerlandFrequency:24 weekly episodes per yearReach Show:70’000 per weekReach Trailers:600’000 per weekReach Online:15’000 per weekTotal Reach: 14,4 million contacts per year
Online
The Lifestyle Portal
Domain: www.faces.ch / www.facesmag.deContent: Fashion, Beauty, Travel, People, Culture,Visits per month: 105‘000Visitors per month: 75‘000PI per month: 250‘000Formats: Banners, Rectangles, Advertorials,Native, Competitions
Digital Mailing
Opening rates from 10% to 40%
Frequency: weeklySubscribers: 9’200 (confirmed and requested)Content: Teaser to online articles, Events, CompetitionsFormats: Advertorials, Banners, Special Newsletters, Native
The most followed Swiss facebook page*
Name: facebook.com/FACESFollowers: 47’000Content: Fashion, Beauty, Culture, Events,Inside FACES, CompetitionsReach per month: >500‘000
* of all Swiss Lifestyle Magazines
Use the power of Micro Influencer!
* of all Swiss Lifestyle Magazines
Name:@facesmagFollowers:44’200Content:FACES on tour, Fashion Weeks, Street Style,Goods, Inside FACES, Events
Hashtag-Challenge: Ask for our CrossmediaMicro Influencer Campaign.
Events
We are hosting the Swiss Influencer Award
SWISS INFLUENCER AWARD
2019
FACES is hosting the Swiss influencer Award - a three-month campaign with a live TV show as the crowning finale.
Partnership
We give our partners important editoral support
We give our partners important editoral support to help them reach their goals in Switzerland and Germany. Let‘s talk about yourindividual Advertising and Editorial planning.
Summary
Young luxury buyers that are highly dedicated to fashion and style. FACES has an audience that no other lifestyle media brand can cover.
FACES is the only media brand with a real 360°coverage on all media channels such as Print,TV, Online, Social Media and live Events.
We take care of our partners and support them in every possible way in Switzerland and Germany.
Let’s work together!
Contact
Stefan Berger
Editor
T: +41 43 322 05 37
H: +41 79 244 29 35
Julia Gelau
Sales Director International
T: +49 (0)30 247 243 11M: +49 (0)173 83 15 738
Let’s work together!