life reimagined life budget survey report...most agree they would rather have extra money than extra...
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Copyright © 2014
Life Reimagined
Reprinting with Permission
All inquiries about this report should be directed to AARP’s Media Relations department at 202-434-2560 or [email protected]
Life Reimagined
Life Reimagined was launched by AARP in 2013 to provide a personal guidance system to help people navigate transitions
and live their lives to the fullest. By off ering online and offl ine experiences made up of tools, experts and community, Life
Reimagined helps people refl ect, evaluate priorities and take action to navigate transitions and new life phases. Learn more
at http://lifereimagined.aarp.org.
Life Budget Survey
https://doi.org/10.26419/res.00094.001
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Life Reimagined seeks to be a resource to help guide people through life transitions by helping them discover new possibilities.
To gain insight into how people in their 40’s and 50’s live and assess their lives, Life Reimagined commissioned an online survey
of people ages 40-59. The survey addresses how they move toward their goals and what they would change if they could. A key
element of understanding priorities is what Life Reimagined has labeled a “life budget” – how people allocate their time, energy,
and passion across various areas of their lives. The survey explores people’s current “life budget” as well as their ideal. Key fi ndings
from the survey follow.
Overall, most people are happy and are satisfi ed with their accomplishments in life – despite many who have at least a
somewhat stressful life and some who have fallen short of where they had expected to be in life. As shown in this survey: 79% are happy, 69% are satisfi ed with what they have accomplished in life, 42% have fallen short of expectations, and 66% have at least a somewhat stressful life.
However, current Life Budgets (i.e., how people allocate their time, energy, and passion across various categories) do not
always match ideal ones. The biggest gap can be seen in the allocation devoted to job/career. On average, people devote 21% of their time, energy, and passion to their job or career, while they see 12% as the ideal. Analysis of Life Budgets by parental status shows that 40-59 year-olds with children devote most of their Life Budget to their children (24%), followed by their spouse/partner/signifi cant other (20%), and their job or career (19%). This is close to their ideal for children (25%) and spouse/partner/signifi cant other (23%), but nearly double what they would like to devote to work (11%). Among those without children, the largest budget categories are job or career (24%), spouse/partner/signifi cant other (17%), family (16%), and health/wellness (15%). These are close to their ideal levels for family (14%) and health (18%), but slightly lag their ideal for spouse/partner/signifi cant other (23%) and exceed their ideal for work (13%).
Although people are split on what is most important in life (between money, meaning/purpose, and lack of fear/worry),
most agree they would rather have extra money than extra time. About 4 in 10 people feel it is most important to have a life of meaning and purpose (39%), while roughly 3 in 10 feel it is most important to have enough money to do the things they want (31%) and to have a life without fear and worry (30%). Nevertheless, when asked to choose between extra money and extra time in the day, 71% choose money.
Executive Summary
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More fi nancial security tops the list of changes that would increase one’s happiness. Similarly, the top things people would have done diff erently in their lives pertain to fi nances. In addition, people feel lack of fi nancial security is the top obstacle to prioritizing things that would make them happier. When asked to select what would most increase their happiness, nearly 4 in 10 say more fi nancial security (39%). Moreover, when people are asked what one thing they would have done diff erently in their life, 21% wish they had made smarter fi nancial decisions and12% wish they had pursued a career path with more fi nancial security. Thirty-three percent say lack of fi nancial security is the main obstacle to prioritizing things that would make them happier, followed by 20% who say lack of enough time, and 14% who say job demands. In addition to fi nancial security, relationships matter and will play a key role in priorities over the next ten years. For parents, 47% say their children brought them the most happiness, followed by their spouse or partner (23%). Over the next ten years, their top priority is family (38%), followed by relationship with spouse/partner/signifi cant other (16%). For those without children, their spouse or partner brought them the most happiness (22%), followed by their friendships (20%). Their top priority over the next ten years is health (25%), followed by relationship with spouse/partner/signifi cant other (17%). In addition, regardless of parental status, more people derive their self-worth from family and close friends (71%) rather than from their job (29%).
Although few made a New Year’s resolution last year, nearly all value refl ection and envisioning change. Only 1 in 4 people (25%) made a New Year’s resolution last year. However, 92% appreciate the value of refl ecting on how their life is going and imagining ways they could change or improve it. If a resolution were made this year, the most popular topics would be saving more money (20%), developing good habits (17%), and spending more time with loved ones (16%). Fewer than 4 in 10 people who made at least one New Year’s resolution last year kept all of them (36%).
Character/integrity, money, and relationships are most often cited as the most important element of “a good life.” Consistent with the emphasis on fi nancial security and relationships, the top element of “a good life” is having strong character and living life with integrity (22%), followed by having the money to live the lifestyle you want and pursue your passions and hobbies (19%), and maintaining strong ties with friends and family (19%).
The survey was written by Luntz Global, LLC in collaboration with Life Reimagined. It was fi elded by Global Marketing Research Services from October 7 to October 9, 2014. A total of 1,000 online interviews were completed with adults ages 40-59 in the United States. The results from the study were weighted to be nationally representative. The margin of sampling error for the sample is ±3.1%.
Executive Summary
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Life Budget Survey: Detailed Findings
People are split on what is most important to them and answers diff er for parents
Q5. Overall, which of the following is most important to you?
Have kids (27%) < No kids (39%)
Having enough money to
do the things I want to do
Have kids (42%) > No kids (32%)
Having a life of meaning and purpose
Have kids (30%) = No kids (29%)
Having a life without
fear and worry
31%
39%
30%
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Life Budget Survey: Detailed Findings
Family is the highest priority for those with kids; Health tops the list for those without kids
Q6: As you look ahead over the next 10 years, which of the following is your highest priority?
Highest priority over the next 10 years
Differences by Age
40-49 50-59
Family 37% 23%
Health 13% 22%
Family
Health
Relationships with spouse/partner/s.o.
Finances
Happiness
Opportunity to do what I want
Job/Career
Hobbies + Passions
Friends
10%
25%
17%
38%
14%
16%14%
12%
12%9%
11%8%
6%2%
4%1%
0%2%
No kids
Have kids
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Life Budget Survey: Detailed Findings
4 in 10 Have Fallen Short of Expectations They Had for Their Life When They Were 21 Years Old
Q8. Think back to when you were 21. Overall, have you exceeded the expectations you had for your life back then, fallen short of your expectations, or are you about where you expected to be at this time in your life?
Fallen Short
About where expected
Exceeded42%
32%
26%
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Life Budget Survey: Detailed Findings
Most people are satisfi ed with what they’ve accomplished in life – although few totally
Q9. Generally speaking, how satisfi ed or unsatisfi ed are you with what you’ve accomplished in life so far?
Differences by Relationship Status and Parental Status
Married or living Widowed Never Have No with partner or divorced married kids kids
Satisfied 76% 58% 50% 74% 57%
Unsatisfied 15% 29% 27% 17% 26%
69% SATISFIED
37%
SOM
EWH
AT
12%
NEI
THER
11%
SOM
EWH
AT
6%
VERY
3%
TOTA
LLY
TOTA
LLY
26
%
6%
VERY
19%UN-SATISFIED
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Life Budget Survey: Detailed Findings
Most people are happy, despite having at least a somewhat stressful life
Q10. Generally speaking, how happy would you say you are?
Q11. Generally speaking, how stressful would you say your life is right now?
Totals exceed 100% due to rounding.
79%HAPPY
TOTALLY HAPPY VERY HA
PP
Y SOMEWHAT HAPPY
NE
ITH
ER U
N
HAPPY
6%
34%
40%
9%
12%
66%STRESSED
EXTREMELY VERY SOM
EWHAT
O
NLY
A L
ITT
LE
N
O
T
10%19%
37%
28%
7%
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Life Budget Survey: Detailed Findings
If given an extra hour in the day, family time tops list for parents; sleep tops list for those without
Q12. If you had an extra hour in the day, which of the following would you be most likely to use it for?
Differences by Age
40-49 50-59
Family time 37% 23%
Pursuing hobbies + passions 13% 22%
Differences by Gender
Male Female
Pursuing hobbies + passions 19% 11%
Watching TV or browsing web 9% 3%
Family time Sleep Improving health by exercising
Pursuing hobbies + passions
Getting chores done
Watching TV or browsing
web
Working
Have kids
No kids
14%
18%
21%
17% 18%
14%
18%
10%
16%
4%
10%
3% 2%
35%
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Life Budget Survey: Detailed Findings
If given an extra $1,000 bonus at work, most would be practical: paying off a bill or saving/investing it
Q14. If you got an extra $1,000 bonus at work, which of the following would you be most likely to do with it?
Pay off a bill or credit card
Put it in savings or invest it
Spend it on travel
Buy something I’ve wanted
Make home improvements
Spend it on someone I care about
Have an exciting experience
Donate it to charity
37%
28%
10%
8%
8%
7%
2%
<1% Differences by Gender
Male Female
Pay off a bill or credit card 31% 43%
Put it in savings or invest it 35% 21%
Spend it on travel 7% 12%
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Life Budget Survey: Detailed Findings
Job/Career shows the biggest gap in current vs. ideal allocation of time, energy, and passion
Q16-Q23. Below is a list of priorities you might have in your life. We would like to understand how you currently allocate your time, energy, and passion across these priorities. Assign a percentage to each category from 0-100%.
Q24-31. Now focus on the way you want your life to be. Imagine life at perfection. Here’s the same list. Assign a percentage from 1-100%.
Q32. Looking back over those same parts of your life, are you generally satisfi ed with the way you prioritized them over the past 20 or 30 years, or would you do things diff erently?
Mean percentage of time, energy and passion allocated to each category
Most (71%) are generally satisfied with their priorities over the past 20-30 years
HAVE KIDS NO KIDS CURRENT IDEAL CURRENT IDEAL
My job or career 19% 11% 24% 13%
My children 24% 25% 1% 2%
My parents, siblings, or other extended family 9% 9% 16% 14%
My spouse, partner, significant other 20% 23% 17% 23%
My friendships 6% 7% 9% 10%
My faith or religion 5% 7% 6% 6%
My hobbies or leisure time 8% 9% 12% 14%
My health and wellness 9% 10% 15% 18%
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Life Budget Survey: Detailed Findings
Finances and time are the top obstacles to prioritizing things that would make people happier
Q32. Which of the following has been the main obstacle when it comes to prioritizing the things in your life that would make you happier?
Q35. What is more important in life, playing it safe or taking risks?
Most people feel playing it safe (71%) is more important than taking risks (29%) in life.
LACK OF FINANCIAL SECURITY 33%
NOT ENOUGH TIME 20%
JOB DEMANDS 14%
HEALTH ISSUES 11%
8% LIVE TOO FAR FROM LOVED ONES
8% FAMILY DEMANDS
4% DON’T KNOW HOW TO START
2% INSUFFICIENT SUPPORT FROM FAMILY AND FRIENDS
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Life Budget Survey: Detailed Findings
Although most would prefer extra money to time, most also feel their self-worth comes from relationships, not their job
Q36. Which statement do you agree with more? I derive most of my self-worth from my family and close friends: How much time I can spend with them, the strength of the bonds I grow, and the close connections I create with the ones I love. OR I derive most of my self-worth from my job: How productive I am, how successful I am at it, and how much impact my work has on the lives of myself and others.
Q36. Which would you rather have? Extra money. Or Extra time.
Differences by Gender
Male Female
Job 39% 19%
Family & close friends 61% 81%
Most of myself-worthcomes from...
MY
FA
MIL
Y A
ND
CLO
SE FRIENDS MY JOB
29%71%
Differences by Gender
Male Female
Extra money 66% 76%
Extra time 34% 24%
I wouldrather have...
EX
TR
A M
ONEY
EXTRA TIME IN T
HE
DA
Y29%71%
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Life Budget Survey: Detailed Findings
Although few made a New Year’s Resolution, nearly all value refl ection and envisioning change
Q38. Did you make at least one New Year’s resolution last year?
Q53. Generally speaking, do you refl ect on how your life is going and imagine ways you could change or improve it?
Only 1 in 4 (25%) made a New Year’s Resolution last year.
8%
22
%
44
%
26
%
No, and I don’t see much value in it
No, although I can appreciate its value
Yes, but I don’t do enough of it
Yes, and I do a lot of it
Generally speaking, do you reflect on how your life is
going and imagine ways you could change or improve it?
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Life Budget Survey: Detailed Findings
Of those who made New Year’s Resolutions last year, fewer than 4 in 10 kept all of them
Q39. [BASE: Have made a New Year’s resolution this year] Have you kept all of the New Year’s resolutions you made last year?
Q40. If you were to make a New Year’s resolution this year, which of the following is it most likely to be?
While most people believe keeping a New Year’s resolution is more likely than winning the lottery (67% vs. 33%), only about a third of people who made at least one New Year’s resolution last year have kept all of them (36%).
Most likely area if you were to make a New Year’s resolution this year
To save more money
To pick up good habits
To spend more time with loved ones
To stop a bad habit
To have more fun
To do better at work or find a new job
To learn a new skill
To date, find spouse/partner, or get married
To volunteer more
To spend more time on hobbies
Other
20%
17%
16%
11%
11%
6%
5%
4%
3%
3%
5%
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Life Budget Survey: Detailed Findings
More fi nancial security tops the list of changes that would most increase happiness
Q43. Right now, which one of the following changes would most increase your happiness?
Right now, which one of the following changes
would MOST increase your happiness?
39%
12% 11% 9% 7% 6%5% 4% 3% 4%
More financial security
Improved health
Asignificant other or stronger
marriage or relationship
Moretime with my family
Better work-
life balance
Job I enjoy more
More meaning
and purpose in my life
More time in my day
More vibrant
social life
Nothing. Am
completely happy already
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Life Budget Survey: Detailed Findings
Finances tops the list of things people would have done diff erently in their life
Q45. If you could change one thing in your life, which of the following would you have done diff erently?
21%12%
12%
11%
8%8%7%
5%4%
4%3%
7%
Made smarterfinancial decisions
Changed my education (more of a different subject)
Pursued a career path withmore financial security
Take better care of my health
Spent more time with familyWorked harder at my marriage
or to find a spouse/s.o. ormarried a different person
Pursued a career with more meaning
Traveled more
Taken life less seriously and had more fun
Made different decisionsabout kids (having and/or #)
Stayed in better touchwith old friends
Nothing. I would notchange anything
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Life Budget Survey: Detailed Findings
Children and relationships have brought people the most happiness
Q48. Which of the following do you think has brought you the most happiness over the course of your life?
Male Female
My children 25% 42%
My spouse or partner 27% 18%
My hobbies or passions 11% 6%
My health 5% 1%
My children
My spouse or partner
My positive attitude & outlook
My faith
My hobbies or passions
My friendships
My job or career
My health
My volunteer work
My involvement in my community
47%
23%
9%
9%
6%
2%
2%
1%
2%
0%
1%
22%
13%
11%
14%
20%
9%
7%
2%
1%
No kids
Have kids
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Life Budget Survey: Detailed Findings
Character/Integrity, Money & Relationships top list of the most important element of “A Good Life”
Q50. Which of the following is the most important to your personal defi nition of “a good life?”
22%
19%
19%
14%
14%
7%
1%4%
22% CHARACTER/INTEGRITYHaving strong character andliving my life with integrity
19% MONEYHaving the money to livethe lifestyle I want and pursuemy passions and hobbies
19% RELATIONSHIPSMaintaining strong ties with friends and family
14% HEALTHBeing healthy enoughto do the things I want
14% STRESS-FREEBeing free from stress
7% SATISFYING WORKDoing work I love thatbrings me satisfaction
4% GIVING BACKMaking the world
a better place
1% LOCATION Living in an interesting
and exciting location
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Life Budget Survey: Detailed Findings
Nearly half feel writing a novel is easier than changing careers after age 50
Q52. Which do you think is easier? Changing careers after age 50 or Writing a novel?
Changing careers
after age 50
Writing a novel53%47%
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The survey was written by Luntz Global, LLC in collaboration with Life Reimagined. It was fi elded by Global Marketing Research
Services from October 7 to October 9, 2014. A total of 1,000 online interviews were completed with adults ages 40-59 in the
United States. The results from the study were weighted to be nationally representative. The margin of sampling error for the
sample is ±3.1%.
Methodology