T h e t r a i n i n g b y c o m m u n i c a t i o n s e x p e r t s COMMUNICATION

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COMMUNICATION to gain

2 T h e t r a i n i n g b y c o m m u n i c a t i o n s e x p e r t s

• Methodology

• Audience

• Objectives

• Program

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EX

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COMMUNICATION to gain

Methodology • This is an intensive course based on the simulation of various interviews, conducted by working journalists. The exercises are screening and then analyzed. (The practices are made to fit the needs of the guests).

• For a full day session, the ideal number of attendees

can range from one to four people.

• The course is structured around the analysis of examples of good and bad practices of business and political speakers.

• It includes a course material DVD, an analysis report

and personalized recommendations of the session.

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COMMUNICATION to gain

Audience - Political Leaders:

• Mayors • Commissioners • Candidates

- Business Leaders:

• CEOs • Directors • General Managers • Communication Directors • Institutional Relations Directors

- Social and Civic Leaders

- Any other person interested in improving their communication slkills with the media

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COMMUNICATION to gain

Objectives

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• Answer correctly to different question techniques.

• Interact naturally in front of the cameras.

• Be able to resolve difficult situations in front of the media.

• Understand production routines of the media.

• Get properly ready to face an interview with differente media outlets.

• Practice radio and television interviews with journalists.

• Acquire the main techniques for handling a crisis situation.

• Convey the message effectively.

T h e t r a i n i n g b y c o m m u n i c a t i o n s e x p e r t s

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COMMUNICATION to gain

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Program

• The basics for a spokesman

• The professional needs of a journalist

• Relations with the media

• General guidelines to face an interview

• Press tips: “Do´s and Don´ts”

• Type of messages

• Facing aggresive interviews

• Taking control of the situation

• Set, scenary and turns to speak

• Formalities while being in front of a camera

• Non-verbal communication

• Body image optimization

• Appearance and aesthetics

• Effective voice use

T h e t r a i n i n g b y c o m m u n i c a t i o n s e x p e r t s

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