Library Marketing Words to Avoid

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Post on 11-Jul-2015

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<ul><li><p>30-Minute Tuesday: Library Marketing Words To Avoid</p><p>Jamie MatczakNicolet Federated Library System</p></li><li><p>Does this matter?</p><p>- Poor wording masks interesting content- Turn people off or away- Can encourage people to act</p></li><li><p>Every marketing piece</p><p>- What is it? - What does it mean? - Why should people care? </p></li><li><p>Today</p><p>1. Give an example2. Channel where it shouldnt be used3. Why4. Better Option</p></li><li><p> Command Phrases </p><p>- Join Us- Be There- Dont forget</p><p>AnywhereWhere? </p></li><li><p>Better Option</p><p> - Remember - Be the First</p></li><li><p> Databases</p><p>- Study in 2011 by a librarian- Students asked 6 questions</p><p>AnywhereWhere? </p></li><li><p>Better Option</p><p> - Articles - Information</p></li><li><p> Interlibrary Loan</p><p>- Same study- 12% understood ILL</p><p>AnywhereWhere? </p></li><li><p>Better Option</p><p> - 66% of students preferred Find Materials Outside CSI</p></li><li><p> Filler Words</p><p>Really Pretty Very Kind of</p><p>AnywhereWhere? </p></li><li><p>Better Option</p><p> - Leave them out</p></li><li><p> Free </p><p>- Free Program- Free Webinar- Free Event</p><p>EmailWhere? Anywhere</p></li><li><p>Better Option</p><p>- Without cost- No charge- Complimentary</p></li><li><p> Leader/Leading </p><p>- Our library is a leader in- The South Point Library leads in...</p><p>Where? Anywhere</p></li><li><p>Better Option</p><p>- Show, Dont Tell</p></li><li><p> Contests/Promotions</p><p>Facebook Posts</p><p>Where? </p></li><li><p>Better Option</p><p>- Events- Win</p></li><li><p> All Acronyms/Initials</p><p>LSTAWLAOCLC</p><p>Press ReleaseWhere? </p></li><li><p>Better Option</p><p>- Spell it out</p></li><li><p> Long Links</p><p>http:www.thislinkisreallylongandnooneisgoingtoreaditorevenclickonitbecauseitissolooooong</p><p>Social Media &amp; Websites </p><p>Where? </p></li><li><p>Better Option</p><p>- Shortended link- Hyperlink</p><p> your text</p></li><li><p>Too many links</p><p>Social Media &amp; Websites </p><p>Where? </p></li><li><p>Better Option</p><p>- Break this up</p></li><li><p>Vital</p><p>- This workshop is vital to- This vital program will- These vital steps will...</p><p>AnywhereWhere? Is my life going to end if I dont attend a library workshop? </p></li><li><p>Better Option</p><p>- New- Sale- Now</p></li><li><p>Hashtags (#)</p><p>- Come to our #cool #library #event tomorrow on how to make #wine at home. </p><p>Social MediaWhere? </p></li><li><p>Better Option</p><p>- Minimal hashtags- Use at the end</p><p>#</p></li><li><p>Community/Communities</p><p>- Libraries build community- Libraries transform communities- Libraries are the heart of communities</p><p>PublicityWhere? </p></li><li><p>Better Option</p><p>- Thank You</p><p>- Your/You</p><p>Sharpen your computer skills</p></li><li><p>Exclamation points</p><p>- Frankie the Juggler will be here on Tuesday!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!</p><p>AnywhereWhere? </p></li><li><p>Better Option</p><p>- Dont use them- Use periods- Words convey tone</p></li><li><p>Report &amp; Webinar</p><p>- Affect email openings</p><p>EmailWhere? </p><p>&lt; 23 % - Report&lt; 16% - Webinar</p></li><li><p>Better Option</p><p>- Dont use them- News</p></li><li><p>Resourceshttp://www.verticalresponse.com/blog/20-powerful-marketing-words-phrases-that-sell-or-repel/http://blog.wishpond.com/post/54522636516/the-5-most-common-facebook-post-mistakeshttp://www.webpages.uidaho.edu/~mbolin/polger2.htm</p></li><li><p>Every marketing piece</p><p>- What is it? - What does it mean? - Why should people care? </p></li><li><p>Comments? Your Ideas? </p><p>Jamie MatczakNicolet Federated Library Systemjmatczak@mail.nfls.lib.wi.us</p><p>Facebook, Twitter (travelingjamie)</p></li></ul>