Library Marketing Words to Avoid

Download Library Marketing Words to Avoid

Post on 11-Jul-2015

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  • 30-Minute Tuesday: Library Marketing Words To Avoid

    Jamie MatczakNicolet Federated Library System

  • Does this matter?

    - Poor wording masks interesting content- Turn people off or away- Can encourage people to act

  • Every marketing piece

    - What is it? - What does it mean? - Why should people care?

  • Today

    1. Give an example2. Channel where it shouldnt be used3. Why4. Better Option

  • Command Phrases

    - Join Us- Be There- Dont forget

    AnywhereWhere?

  • Better Option

    - Remember - Be the First

  • Databases

    - Study in 2011 by a librarian- Students asked 6 questions

    AnywhereWhere?

  • Better Option

    - Articles - Information

  • Interlibrary Loan

    - Same study- 12% understood ILL

    AnywhereWhere?

  • Better Option

    - 66% of students preferred Find Materials Outside CSI

  • Filler Words

    Really Pretty Very Kind of

    AnywhereWhere?

  • Better Option

    - Leave them out

  • Free

    - Free Program- Free Webinar- Free Event

    EmailWhere? Anywhere

  • Better Option

    - Without cost- No charge- Complimentary

  • Leader/Leading

    - Our library is a leader in- The South Point Library leads in...

    Where? Anywhere

  • Better Option

    - Show, Dont Tell

  • Contests/Promotions

    Facebook Posts

    Where?

  • Better Option

    - Events- Win

  • All Acronyms/Initials

    LSTAWLAOCLC

    Press ReleaseWhere?

  • Better Option

    - Spell it out

  • Long Links

    http:www.thislinkisreallylongandnooneisgoingtoreaditorevenclickonitbecauseitissolooooong

    Social Media & Websites

    Where?

  • Better Option

    - Shortended link- Hyperlink

    your text

  • Too many links

    Social Media & Websites

    Where?

  • Better Option

    - Break this up

  • Vital

    - This workshop is vital to- This vital program will- These vital steps will...

    AnywhereWhere? Is my life going to end if I dont attend a library workshop?

  • Better Option

    - New- Sale- Now

  • Hashtags (#)

    - Come to our #cool #library #event tomorrow on how to make #wine at home.

    Social MediaWhere?

  • Better Option

    - Minimal hashtags- Use at the end

    #

  • Community/Communities

    - Libraries build community- Libraries transform communities- Libraries are the heart of communities

    PublicityWhere?

  • Better Option

    - Thank You

    - Your/You

    Sharpen your computer skills

  • Exclamation points

    - Frankie the Juggler will be here on Tuesday!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

    AnywhereWhere?

  • Better Option

    - Dont use them- Use periods- Words convey tone

  • Report & Webinar

    - Affect email openings

    EmailWhere?

    < 23 % - Report< 16% - Webinar

  • Better Option

    - Dont use them- News

  • Resourceshttp://www.verticalresponse.com/blog/20-powerful-marketing-words-phrases-that-sell-or-repel/http://blog.wishpond.com/post/54522636516/the-5-most-common-facebook-post-mistakeshttp://www.webpages.uidaho.edu/~mbolin/polger2.htm

  • Every marketing piece

    - What is it? - What does it mean? - Why should people care?

  • Comments? Your Ideas?

    Jamie MatczakNicolet Federated Library Systemjmatczak@mail.nfls.lib.wi.us

    Facebook, Twitter (travelingjamie)