li programme business case...deadstock and product traceability consumer animal id product farm...

Livestock Traceability NFU South West Livestock Board

Simon Hall – LIP Programme Director

4 December 2017

What is the livestock information programme?

• A ground-up redesign of how livestock traceability services are delivered.

• And what outcomes they deliver and enable for Defra and industry.

• Industry, particularly the NFU (John Royle) have strongly influenced the programme, it’s objectives and approach.

Scope

Delivered by RPA (BCMS) 68,000 keepers 5.4m animals. 20m transactions (GB) Total cost £5.13m/annum (England, Wales & Scotland) Good service – old tech, constrains improvement.

Delivered by Capita (ARAMS) 120,000 keepers 11.3m animals 718k batch transactions Total cost £350k/annum (England and Wales) Service has terrible reputation. >5% digital uptake by farmers. Questionable outcomes.

Delivered by AHDB (EAMLS2) 50,000 keepers 3.6m animals 184k batch transactions Total cost £350k/annum Integrated with industry data. Seen as the exemplar in England and Wales. Supports a GB e-medicine book for pigs.

Interim service being developed by Equine Register 2,200 keepers Approx 1m animals Approx 300k transactions Interim service currently under development for UK. Expected to transition to multi-species service over time.

Scope





Scope





Purpose Designed Single Multi-Species Service

New policies – over time New IT

New service team SHARED DATA

Focussed on continuous improvement

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Service Scope and Context

Birth Death

(ante and post mortem inspection)

Events e.g. birth, death, movements, transfer

of keepership.

Animal ID

Keepership

Livestock Information Programme Scope

Deadstock and product traceability

Consumer

Animal ID

Product

Farm Traceability Fork

CCIR

FCI

Holding registers & medicine records

Defra Food Standards Agency

Disease management systems Vet (state and private) records

Industry use (e.g. assurance, customer requirements)

CCIR = collection & communication of inspection results FCI = Food Chain Information

Traceability Design User Group (TDUG)

Co-Creation in Action

TDUG’s Top 6 Outcomes for Traceability

Facilitate international and domestic trade in meat and livestock products.

Secure consumer confidence in livestock and meat products.

Enable effective disease control and response.

Support supply chain efficiency and farm productivity.

Aid animal health and welfare.

A practical system that is easy to use and that engages users by adding value for them.

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5. Incentivising and Communicating Best Practice 4. Regulation and Opt-Outs 3. (continued) Data and Audit

3. Data 2. Digital and Real Time 1. Basic Info and Lifetime Traceability

Design Principles – Co-created with TDUG

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• We will enable lifetime traceability for individual animals, knowing who is and has been responsible for them and where they have been.

• The system will enable the collection of basic information about each animal, including when it was born, when it died and its lineage.

• Traceability will be fully digital. • Information will be real time or better

through pre-notification, will be actively used to inform trade and enable more self-regulation.

Livestock data will be openly available through agreed channels. It will be used for many different purposes, enabling improved business productivity and efficiency. It will be treated as the single master dataset that people can use with confidence to inform decisions.

• We will be able to view traceability data by ownership, premises as well as species and animal.

• The traceability service will be fully auditable, both in term of data inputted and overall compliance.

• Regulatory controls will be flexible so that they can be scaled up and down depending on risk profile (e.g. peace vs. war time) and livestock businesses will be better incentivised to comply.

• The number of ‘opt outs’ will be minimised in order to maximise the value of the service and data.

• Systems and data will enable a government/industry partnership to incentivise best practise and identify and reduce poor practice.

• Traceability services and systems will be used as a communications and engagement tool that is smart and recognises keepers of multiple species.

Timeline • Starting design now – lots of prototyping and holistic design.

• Will develop policy as part of service design.

• Ready to start procurement of a new IT system.

• Aim to stand up new services from 2019.

• Will consider user adoption strategy as part of design.

Key Messages

• Change is coming.

• Traceability is just as important for industry as it is for government.

• The change can be good for all of us – if we get the design right.

• Defra wants to co-create, not just consult.

• We want to aim high – this is a way of differentiating Brand Britain – whilst ensuring practical and cost effective processes for everybody.

• Critical to secure value from the data from the start – else there is no point!!!

Questions & Discussion Simon Hall – LIP Programme Director

[email protected]

Mobile 07768 552835

Direct line: 01458 250819

mailto:[email protected]

li programme business case...deadstock and product traceability consumer animal id product farm...

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