lewispr proposal for visitbritain #greendaybristol

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LEWIS PR A step forward for an efficient Communication

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Page 1: Lewispr proposal for visitbritain #greenDayBristol

LEWIS PR A step forward for an efficient

Communication

Page 2: Lewispr proposal for visitbritain #greenDayBristol

LEWIS PR The #GreenDayBristol Spain proposal

March, 2014

Page 3: Lewispr proposal for visitbritain #greenDayBristol

Goal Idea

#GreenDayBristol Spain

Social media + blogging Notoriedad online + link building

Target: young travellers (-30).

Due to the celebration of Bristol as the European Green Capital 2015, we will invite to spanish people to share a widget button through Social Networks in order to support the ecological awareness in the world #GreenDayBristol. On the other hand, we will invite to bloggers to join to the iniciative, sharing that same widget and also a post on their blogs.

Prizes

Sort a trip for 2 people to visit Bristol during

the la Big Green Weekend

Bloggers who participate in the action would be choosen to be part of a blogtrip during Big Green Weekend

We suggest to produce a few videos during the Big Green Weekend blogtrip

Explanation

•  Website development •  Facebook widget design •  Widget and image design

Tactics

Page 4: Lewispr proposal for visitbritain #greenDayBristol

•  Contact bloggers participants •  Design and production of the campaign •  Development, set up and programmation of the site •  Widget imagen design for Social Networks.

8.000€

* Prizes are not included in this budget proposal.

* The development budget is an approximated price and it could change according to the technical requirements.

Budget

Page 5: Lewispr proposal for visitbritain #greenDayBristol

Thanks!!Eddy Lara Brito

Head of Consumer, Travel & Leisure

LEWIS Communications @lewisprspain //@larabrito

[email protected]

!