leveraging social to tell your story
DESCRIPTION
Your story is what will make or break you in social media.TRANSCRIPT
Leveraging Social to Tell YOUR Story
Jeff EspositoManager Public Relations & Social Media, Vistaprint@Jeffespo
…About me
PR &#SM manager @Vistaprint. Dad & fan of NJ Devils, BoSox, Ravens, social media, craft beer & home brewing, good wines/scotch/cigars & having a good ole time
WHO IS VISTAPRINT?
So how do we acquire, on average, 1.6M customers each quarter?
Give business cards away for FREE.
LET’S TALK ABOUT STORIES
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Company Confidential Vistaprint © 2011
What makes your organization special?
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Company Confidential Vistaprint © 2011
Why should I care?
Image: Bryn B Jones
NOW ON TO SOCIAL…
WHICH ONE IS BEST FOR YOU?
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Company Confidential Vistaprint © 2011Image: By fotografar
ENGAGEMENT STRATEGY
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Company Confidential Vistaprint © 2011 Image - By Omamori
Tips on Content that Works
• Ask people their story• Share constituent stories• Make it easy to re-share– Social Toaster/Gaggle Amp
• Make sure that everything ties back to YOUR platform/site
• Thank and have honest conversation with fans/followers
• Be Human
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Company Confidential Vistaprint © 2011
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Company Confidential Vistaprint © 2011 Image: By PV KS
KEEP TABS ON COMPETITORS
GOALS -METRICS
• Audience: fans/followers • Comments: number of comments generated by posts• Community: overall growth of community members• Social Interactions: total number of monthly social
conversations with constituents • Mindshare: percentage of buzz compared to
competitors• Sales: dollars tied to campaigns run via social media
Questions?
