leveraged cyber security etf battleground

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ETF TRADING RESEARCH Leveraged Cyber Security ETF Battleground

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Page 2: Leveraged Cyber Security ETF Battleground

Welcome to ETF Trading Research Your premier site to instantly diversify your

portfolio to make more money! Want More Research and Strategies on ETFs visit our

website ETFtradingresearch.com

Page 6: Leveraged Cyber Security ETF Battleground

Over the last few months the battle between the bears and bulls over cyber security stocks has been heating up.

Now, aggressive traders can use a leveraged cyber security ETF to pick a

side and profit.

Page 7: Leveraged Cyber Security ETF Battleground

Today’s world is more connected and convenient than ever before. Everything

from mobile devices, cars, homes, businesses, and governments are

connected online and that data is stored or backed up in the cloud.

Page 8: Leveraged Cyber Security ETF Battleground

These technological advancements have made life and doing business easier or better for those that use them. But they

also come with the added risk and vulnerability to cyber attacks.

Page 9: Leveraged Cyber Security ETF Battleground

Now more than ever, cyber security is the top priority of individuals, businesses,

and governments alike. Not surprisingly, the ETF industry has jumped on the

cybersecurity bandwagon.

Page 10: Leveraged Cyber Security ETF Battleground

The PureFunds ISE Cyber Security ETF $HACK launched 11 months ago. As you

can see, HACK surged more than 30% higher in the first 7 months after it

launched… then it gave back the majority of those gains over the last 3 months.

Page 12: Leveraged Cyber Security ETF Battleground

Needless to say, those are some wild price swings in its short existence! Now

the bulls and bears are making their case for what the future will bring to cyber

security stocks and the new leveraged ETFs that track these stocks.

Page 14: Leveraged Cyber Security ETF Battleground

Cyber threats come is all shapes and sizes. They range from simplistic

password fraud, to ransomeware, and complex Distributed Denial of Service

(DDoS) attacks.

Page 15: Leveraged Cyber Security ETF Battleground

In a recent ‘State of The Internet’ report from Akamai $AKAM found that DDoS attacks hit a record high in the second quarter of 2015. The volume of attacks grew by 132% year-over-year and 7%

since the first quarter.

Page 16: Leveraged Cyber Security ETF Battleground

You can check out the DDoS attacks happening right now at

www.digitalattackmap.com. Another study finds that it takes an

average of ten hours before a company can even begin to resolve a DDoS attack.

Page 17: Leveraged Cyber Security ETF Battleground

And those outages cost a company an average of $100,000 per hour. In short, a DDoS attack can easily cost an internet-

reliant company $1 million before the company even starts to mitigate the

attack!

Page 18: Leveraged Cyber Security ETF Battleground

But the monetary value is secondary according to

www.cybersecurityindex.org. The biggest threat to businesses and

governments is media & public perception.

Page 20: Leveraged Cyber Security ETF Battleground

They care about the bad publicity that comes along with a cyber attack. They

don’t want to lose future customers because they get blasted in the media for

their lack of effort to protect their information.

Page 21: Leveraged Cyber Security ETF Battleground

There’s no doubt about it, governments and businesses are spending more and more money to prevent cyber attacks.

And that’s a boon for cybersecurity companies… regardless of the

motivation behind the spending.

Page 23: Leveraged Cyber Security ETF Battleground

Cyber security may be the most pressing issue facing businesses, governments, and individuals in the digital age… but there are a few problems with investing

in cyber security companies.

Page 24: Leveraged Cyber Security ETF Battleground

The cyber security industry is highly competitive. Many companies are

fighting over the same business. This competition is driving down margins and

making it harder for cyber security companies to make money.

Page 25: Leveraged Cyber Security ETF Battleground

Lots of investors jumped on cyber security bandwagon and pushed the

valuations of these stocks sky high. In short, cyber security stocks are

momentum stocks.

Page 26: Leveraged Cyber Security ETF Battleground

Investors piled into these stocks based on the hope that increased spending on

cyber security would translate into bigger profits for cyber security

companies.

Page 27: Leveraged Cyber Security ETF Battleground

But so far that’s not happening. If their revenue and earnings don’t match these lofty expectations they’re going to come

crashing back down.

Page 29: Leveraged Cyber Security ETF Battleground

If you think the bulls are right, take a look at buying the Direxion Daily Cyber

Security Bull 2X Shares $HAKK. This ETF seeks daily investment results that are two times (200%) the daily performance

of the ISE Cyber Security Index.

Page 30: Leveraged Cyber Security ETF Battleground

If you think the bears are right, take a look at buying the Direxion Daily Cyber

Security Bear 2X Shares $HAKD.

Page 31: Leveraged Cyber Security ETF Battleground

This ETF seeks daily investment results that are two times (200%) the inverse (opposite) of the daily performance of

ISE Cyber Security Index.