leverage the rahul jadhav

8/8/2019 Leverage the Rahul Jadhav

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A

PROJECT REPORT ON

Leverage the potential of cooling infra &

Market Mapping of Aurangabad city

at

PEPSICO HOLDINGS INDIA LTD.

Project Report Submitted To

University of Pune, PuneIn Partial Fulfillment of Requirements

For the Award of Degree ofMASTER OF BUSINESS ADMINISTRATION

Submitted ByMr Rahul Annasaheb Jadhav

B. Sc. (Com. Sci.)

Under the Guidance ofPROF. Nilesh Ghokale

SINHGAD INSTITUTE OF MANAGEMENT

VADGAON (BK), PUNE-41 (MAHARASHTRA)

*2008-2010*


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DECLARATION

I, the undersigned, hereby declare that the Project Report entitled Leverage the

potential of cooling infra & Market Mapping of Aurangabad city written and

submitted by me to the University of Pune, Pune in partial fulfillment of the

requirements for the award of degree of Master of Business Administration

under the guidance of Prof. Satish Pawar is my original work and conclusions

drawn therein are based on the material collected by myself.


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AKNOWLEDGEMENT

Pursuing this Project work was an arduous task and I am fortunate enough to get support

from large number of people to whom I shall always remain thankful. I would like to take this

opportunity to express my heartfelt gratitude to all those who have helped me in various ways

in successful completion of my project work.

At the very onset, I must express my profound gratitude Mr. Noser Irani (Sales

Devolpment Manager), PepsiCo India Holding Pvt. Ltd. for giving me this opportunity to

learn with esteemed organization. . I would like thank my mentor at the organization Mr.

Paresh S Mahtre for providing me valuable insight to words functioning of the entire project

work and his indefatigable cooperation at every possible step of my Endeavour the

operations.

Very special thanks to all Sales team for helping me understand the sales and distribution

process of all Pepsi product in sales territory.

I would express my grateful thanks to my family and my friends who inspired me to put in

my best efforts for the preparation of the Project Report.

I would like to express my sincere gratitude to Suryadatta Institute Of Management &

Mass Communication Pune, for allowing me to do this project with sufficient time

Lastly, I express my sincere thanks to Mr.Vaibhav for his unswerving guidance and

encouragement throughout the project work.

Its all together an enchanting, lifetime experience to be part of the PepsiCo India Holding

Pvt.LTD as Management Trainee.

Rahul Annasaheb Jadhav


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CONTENTS

Page No

ACKNOWLEDGEMENT

LIST OF TABLES

LIST OF FIGURES

CHAPTER I: Introduction

CHAPTER II: Profile of the Organization

CHAPTER III: Research Design and Methodology

CHAPTER IV: Data Presentation, Analysis and Interpretation

CHAPTER V: Findings and Suggestions

BIBLIOGRAPHY

ANNEXURE


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LIST OF TABLES

Table No. Title of the Table Page No.

Table No. 1.1 Market mapping sheet

Table No. 1.2 Size Availability of different Products

Table No. 1.3 Products with their flavours

Table No. 1.4 Price list of Pepsi products

Table No. 1.5

Table No. 1.6

LIST OF FIGURES

Figure Title Page No.

Figure 1.1 Buyer-non buyer-Pepsi

Figure 1.2 Buyer-non buyer Coke

Figure 1.3 Visi-charging & purity

Figure 1.4 Outlet type

Figure 1.5 Remarks of customer on service

Figure 1.6 Summer salesFigure 1.7 Place of the cooling infra in outlet

Figure 1.8 Awareness about visi purity and charging

Figure 1.9 Awareness about Planogram(P-O-G)

Figure 2.1 Visit of senior official to outlet

Figure 2.2 Stock availability in outlets in a city


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EXECUTIVE SUMMARY


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In this very first chapter, I have covered following points:

1.1 Basic Theoretical Concepts and Contexts of the Topic

1.2 Need for the Study1.3 Statement of the Problem1.4 Objectives of the Project1.5 Scope of the StudyThe detail description of these points are as follows:

1.1 Basic Theoretical Concepts and Contexts of the Topic:

PepsiCo is the world leader in a convenient food and beverages in 2008, with revenues ofmore than 32 billion and more than 1, 57, 000 employees are working under thisorganization. The company consists of Frito-lay North America, PepsiCo Beverages

North America, PepsiCo International and Quaker Foods North America. PepsiCo brandsare available in nearly 200 countries and generate sells about 85 billion. PepsiCo is theworlds premier consumer product company focus on convenient foods and beverages.PepsiCo in India produces healthy financial rewards to investors as it providesopportunities for growth and enrichment to employees, business partners and thecommunities in which it operates.The project was undertaken under the guidelines of PepsiCo Pvt. Ltd, Aurangabad branchin order to identify the potential customers in the market and to know the problemsoccurring in visi-charging and visi purity. Pepsi started this champaign in Aurangabad toknow visi charging and visi purity percentage in the city as compared to other cities. Asthis percentage was less as per standard set by the company , so there was need to in-crease this percentage of this.Company assigned this task to third party to record

percentage of visi purity and visi charging. So our task was to maintain cooling infracharged up to 80% and pure.We were also responsible to make them aware about

panogram (P-O-G) so they can maintain their cooling infra pure on their own. The maintask was that to provide them required amount and required stock.

While performing task of market mapping we were provided sheet with fixedformat to collect data from outlets,which is shown below;

Table 1.1 Market mapping sheet

SrNo

OutletName

OwnerName

ContactNo

PciVisi

CokVisi

PciEmpt

CokEmpt B/NB

Remarks


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1.2 Need for the Study

The percentage of cooling infra kept pure and charged was decreasing day by dueto unavailability of stock in outlets on time. So there was need to pass on the

required amount of stock to the outlet on time. Many of the cooling infra wereempty or filled with other products that does not belong to company.Another taskwas to map Aurangabad city to check market share of Pepsi as compared to itscompetitor Coke and other local brands and to identify potential customer for thecompany for coming season. There was also need to check how many outletswere closed and how many switched to competitors brand

1.3 Statement of the Problem

Leverage the potential of cooling infra & Market Mapping of Aurangabad city.

1.4 Objectives of the Project

Objectives-

Primary Objectives:

To solve the stock problem of Pepsi products at outlets.

To maintain the cooling infra in charged and pure.

Secondary Objectives:

To map Aurangabad city.

To check the availability of Pepsi visi-cooler

To identify potential customer.

Scope-

1. To identify market share of Pepsi brand in Aurangabad city

2. To know the specific Pepsi product availability at the outlets

3. To understand & solve the problems of Pepsi visicooler.

4. To make them aware about online & telephone (customer) service provided bycompany.


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5. To sticker the visi cooler with planogram sticker.

PEPSICO INDIA HOLDINGS PVT. LTD.

PEPSICO INC 700 Anderso Hill Road

Purchase, New York, USA- 10577

914 253 2000

www.pepsi.com

OFF SION TROMBAY ROAD,

CHEMBUR, MUMBAI 400 088.

Tel: 25564001

Fax No:25565148


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VISION:

PepsiCo's responsibility is to continually improve all aspects of the world in which we

operate - environment, social, economic - creating a better tomorrow than today."

Our vision is put into action through programs and a focus on environmentalstewardship, activities to benefit society, and a commitment to build shareholder value

by making PepsiCo a truly sustainable company

MISSION:

Our mission is to be the world's premier consumer products company focused onconvenient foods and beverages. We seek to produce financial rewards to investors as

we provide opportunities for growth and enrichment to our employees, our business

partners and the communities in which we operate. And in everything we do, we strive

for honesty, fairness and integrity.


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ORGANIZATION PROFILE

COMPANY HISTORY-

1. Formation of company -

Pepsi-Cola story itself begins with a drugstore in New Bern, North Carolina, and a

pharmacist named Caleb Bradham. Bradham's aim was to create a fountain drink that was

both delicious and healthful in aiding digestion and boosting energy. It would be free of the

impurities found in many bottled health tonics, and it would contain none of the stronger

narcotics often added to popular fountain drinks.

As most pharmacies in 1896, Bradham's drugstore housed soda fountain where the small-

town clientele would meet to socialize. Bradham's establishment even featured a kind of

primitive jukebox, which for a nickel would entertain the listener with the latest musical

selections rendered by violin or piano or both It was at such convivial gatherings that

Bradham would offer his latest concoction. Over time, one of his recipes became known as

Brad's Drink. A member of the press declared, "It has sparkle and just enough acidity to make

it pleasant." Soon its popularity would exceed the boundaries of New Bern. The cellar of

Bradham's drugstore served as the original site of Pepsi-Cola syrup manufacturing. Electingto start his new business on a small, manageable scale, Bradham based his operation on

familiar territory. Ingredients were hauled downstairs to cramped quarters where they were

mixed together and then cooked in a large kettle. The syrup was subsequently poured into

one-gallon jugs and five-gallon kegs to be shipped to customers. By 1902, the demand from

surrounding drugstores increased so dramatically it dawned on Bradham that Pepsi-Cola was

something special. On December 24, 1902, he filed incorporation papers with the state of

North Carolina; in these, he indicated his plans for corporate branches in Virginia, Maryland,

Pennsylvania, and New York. PepsiCo, Inc. is currently one of the most successful

consumer products company in the world with annual revenues exceeding $30 billion and has

more than 480,000 employees. PepsiCo, Inc. began as a successor to a company incorporated

in 1931, known as Loft Inc. Once known as PepsiCo Cola, the company expanded its

business and adopted its current name, PepsiCo, after a merger with Frito-Lay in 1965. This

merger dramatically increased PepsiCo's market potential and set the foundation for the

company's tremendous growth. PepsiCos products are recognized and are most respected all

around the globe. Currently, PepsiCo divisions operate in three major US and international

businesses: beverages, snack foods, and restaurants. In each of these businesses, PepsiCo has

attained a leadership position as being the world leader in soft drink bottling g, the world

largest snack chip producer, and the world largest franchised and company operated

restaurant system. The corporations increasing success has been based on high standards of performance, marketing strategies, competitiveness, determination, commitment, and the


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personal and professional integrity of their people, products and business practices. PepsiCo's

overall mission is to increase the value of our shareholders' investments through sales growth,

investments and financial activities. PepsiCo believes their success depends upon the quality

and value of their products by providing a safe, whole some, economically efficient and a

healthy environment for their customers; and by providing a fair return to their investorswhile maintaining the highest standards of integrity.

2.PepsiCo inIndia-

India in 1989 and has grown to become one of the countrys leading food and beverage

companies. One of the largest multinational investors in the country, PepsiCo has established

a business which aims to serve the long term dynamic needs of consumers in India.

PepsiCo India and its partners have invested more than U.S. $1 billion since the company

was established in the country. PepsiCo provides direct and indirect employment to 150,000people including suppliers and distributors.

PepsiCo nourishes consumers with a range of products from treats to healthy eats that deliver

joy as well as nutrition and always, good taste. PepsiCo Indias expansive portfolio includes

iconic refreshment beverages Pepsi, 7 UP, Mirinda and Mountain Dew, in addition to low

calorie options such as Diet Pepsi, hydrating and nutritional beverages such as Aquafina

drinking water, isotonic sports drinks - Gatorade, Tropicana100% fruit juices, and juice based

drinks Tropicana Nectars, Tropicana Twister and Slice. Local brands Lehar Evervess

Soda, Dukes Lemonade and Mangola add to the diverse range of brands.

PepsiCos foods company, Frito-Lay, is the leader in the branded salty snack market and all

Frito Lay products are free of trans-fat and MSG. It manufactures Lays Potato Chips,

Cheetos extruded snacks, Uncle Chipps and traditional snacks under the Kurkure and Lehar

brands. The companys high fibre breakfast cereal, Quaker Oats, and low fat and roasted

snack options enhance the healthful choices available to consumers. Frito Lays core

products, Lays, Kurkure, Uncle Chipps and Cheetos are cooked in Rice Bran Oil to

significantly reduce saturated fats and all of its products contain voluntary nutritional labeling

on their packets.

The group has built an expansive beverage and foods business. To support its operations,

PepsiCo has 43 bottling plants in India, of which 15 are company owned and 28 are

franchisee owned. In addition to this, PepsiCos Frito Lay foods division has 3 state-of-the-

art plants. PepsiCos business is based on its sustainability vision of making tomorrow better

than today. PepsiCos commitment to living by this vision every day is visible in its

contribution to the country, consumers and farmers.

3. Head office-

PepsiCo world headquarters is located in purchase, New York, approximately 45 minutes from

New York City. Edward Durrell stone, one of Americas foremost architects, designed the


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seven-building headquarters complex. The building occupies 10 acres of a 144-acre complex that

includes the Donald m. Kendall sculpture gardens, a world- acclaimed sculpture collection in a

garden setting. Masters such as august Rodin, henrys Laurens, Henry Moore, Alexander Calder,

Alberta Giacometti, Renaldo pomander and Claes Oldenburg focus the collection of works on

major twentieth century art, and features works. the gardens originally were designed by theworld famous garden planner, Russell page, and have boperation during the spring and

summer.1990 saw the coming of the multinational company Pepsi entering the Indian market. 11

years after the exit of coca cola. it had name, fame and edge of being one of the best in the game

and it also offered stiff competition to parley and coke. Pepsi cola company founded by Cleb

Badham in 1890 at north Crolina in USA now it is ked 86th (1998) in the world with the asset of

around $25000 million, having its head quarter at Atlanta. Its CEO is roger enrico and Pepsi co.

India holding chairman is Mr. Rajiv Baksi. Pepsi co. Indias is at gurgaon. Presently is operating

in 196 countries. in India it has 34 bottling plant of them 8 are cobo and 26 are fobo .

6. Quality policy & objectives-

The values of PepsiCo is reflects from its aspiration. PepsiCo express its values in the form of

commitment.

PEPSICO COMMITMENT

Sustained Growth

Empowered People

Responsibility & Trust

Sustained Growth is fundamental to motivating and measuring our success. Our quest for

sustained growth stimulates innovation, places a value on results, and helps us understand

whether todays actions will contribute to our future. It is about growth of people and

company performance. It prioritizes making a difference and getting things done.

Sustained Growth is fundamental to motivating and measuring our success. Our quest for

sustained growth stimulates innovation, places a value on results, and helps us understand

whether todays actions will contribute to our future. It is about growth of people and

company performance. It prioritizes making a difference and getting things done.

Responsibility and Trust form the foundation for healthy growth. Its about earning the

confidence that other people place in us as individuals and as a company. Our responsibility

means we take personal and corporate ownership for all we do, to be good stewards of the

resources entrusted to us. We build trust between others and ourselves by walking the talk

and being committed to succeeding together.


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GUIDING PRINCIPLES

Care for customers, consumers and the world we live in

We are driven by an intense, competitive spirit in the marketplace, but we direct this spirit

toward solutions that achieve a win for each of our constituents as well as a win for the

corporation. Our success depends on a thorough understanding of our customers, consumers

and communities. Caring means going the extra mile. Essentially, this is a spirit of growing

rather than taking.

Sell only products we can be proud of

The test of our standards is that we must be able to personally endorse our products without

reservation and consume them ourselves. This principle extends to every part of the business,

from the purchasing of ingredients to the point where our products reach the consumers

hands.

Speak with truth and candor

We speak up, telling the whole picture, not just what is convenient to achieving individual

goals. In addition to being clear, honest and accurate, we take responsibility to ensure our

communications are understood.

Balance short term and long term

We make decisions that hold both short-term and long-term risks and benefits in balance over

time. Without this balance, we cannot achieve the goal of sustainable growth.

Win with diversity and inclusion


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We leverage a work environment that embraces people with diverse backgrounds, traits and

different ways of thinking. This leads to innovation, the ability to identify new market

opportunities, all of which helps develop new products and drives our ability to sustain our

commitments to growth through empowered people.

Respect others and succeed together

This company is built on individual excellence and personal accountability, but no one can

achieve our goals by acting alone. We need great people who also have the capability of

working together, whether in structured teams or informal collaboration. Mutual success is

absolutely dependent on treating everyone who touches the business with respect, inside and

outside the company. A spirit of fun, our respect for others and the value we put on teamwork

make us a company people enjoy being part of, and this enables us to deliver world-class

performance.


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PRODUCT PROFILE-

1.PEPSI

Pepsi is the cola flavour soft dPrink manufacture and produce by the

PepsiCo .The drink was first made in the 1890s by PharmacistCaleb Bradham in

New Bern, North Carolina. The brand was trademarked on June 16, 1903. There

have been many Pepsi variants produced over the years since 1898. In 2009,

Pepsi, Diet Pepsi and Pepsi Max began using all lower-case fonts for name

brands, and Diet Pepsi Max was re-branded as Pepsi Max. Countries such as

Australia and India continue to use the old design on all packaging. Diet PepsiWild Cherry, Pepsi throwback, Diet Pepsi Lime, and Diet Pepsi Vanilla received

the redesign. Available in Pepsi2ltr, Pepsi600ml, Pepsi diet 600ml & 300ml,

Pepsi330ml,
http://en.wikipedia.org/wiki/Pharmacyhttp://en.wikipedia.org/wiki/Caleb_Bradhamhttp://en.wikipedia.org/wiki/New_Bern,_North_Carolinahttp://en.wikipedia.org/wiki/List_of_Pepsi_typeshttp://en.wikipedia.org/wiki/Diet_Pepsihttp://en.wikipedia.org/wiki/Diet_Pepsi_Maxhttp://en.wikipedia.org/wiki/Diet_Pepsi_Maxhttp://en.wikipedia.org/wiki/Pepsi_Wild_Cherryhttp://en.wikipedia.org/wiki/Pepsi_Wild_Cherryhttp://en.wikipedia.org/w/index.php?title=Diet_Pepsi_Lime&action=edit&redlink=1http://en.wikipedia.org/wiki/Diet_Pepsi_Vanillahttp://en.wikipedia.org/wiki/Pharmacyhttp://en.wikipedia.org/wiki/Caleb_Bradhamhttp://en.wikipedia.org/wiki/New_Bern,_North_Carolinahttp://en.wikipedia.org/wiki/List_of_Pepsi_typeshttp://en.wikipedia.org/wiki/Diet_Pepsihttp://en.wikipedia.org/wiki/Diet_Pepsi_Maxhttp://en.wikipedia.org/wiki/Pepsi_Wild_Cherryhttp://en.wikipedia.org/wiki/Pepsi_Wild_Cherryhttp://en.wikipedia.org/w/index.php?title=Diet_Pepsi_Lime&action=edit&redlink=1http://en.wikipedia.org/wiki/Diet_Pepsi_Vanilla


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2. 7UP-

7 Up is a brand of lemon- lime flavored non-caffeinated soft drink.The drink was

formulated with seven flavors plus the

Bubbles from the drinks carbonation (the bubbles go up )

The name was created because the company had previously

Failed six times, hence the name "7 Up". 7 Up has been

reformulated several times since its launch in 1929. The

slogan of brand has changed many times, since it produced

from 1929. In 2008 it has slogan "Bheja fry ... 7 up try".

Available in 7Up2ltr, 7Up1.5ltr, 7Up600ml,

7Up300ml.

3. MIRINDA-

Mirinda an orange flour soft drink manufacture by PepsiCo.

Available in Mir2ltr, Mir (orange) 1.5ltr, Mir600ml, Mir300ml,

4. SLICE

Slice is a line offruit-flavored soft drink

manufactured by PepsiCo and introduced in 1984,& it is an

mango flour drink. Also know

as Slice Mangola .Available in Slice Mangola1.5ltr, Slice

Mangola500ml, Slice MangolaTetra.

5. 4.MOUNTAIN DEW

Mountain Dew (also known as Mtn Dew as of late

2008 ) is a

soft drink manufactured and distributed by
http://en.wikipedia.org/wiki/Fruithttp://en.wikipedia.org/wiki/PepsiCohttp://en.wikipedia.org/wiki/Fruithttp://en.wikipedia.org/wiki/PepsiCo


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PepsiCo Mountain

Dew600ml, Mountain Dew330ml,

5. AQUAFINA

Aquafina is a brand of bottled water products manufacturedby PepsiCo. It is manufacture in 1-liter and 1.5 liter bottles .

Aquafina uses PepsiCos own seven-step purification system.

Aquafina usethe term purified Drinking water on its label.

Aqua Fina1ltr,Aqua Fina500ml,

6. NIMBOOZ -

At the onset of the summer PepsiCo India has launched

packaged nimbu-panni. Nimbooz by 7Up. The product has been

created to suit Indian tastes. PepsiCo claims that Nimbooz

contains no artificial flavours and contains real lemon

juice.Nimbu panni is well loved Indian drink and

nimbooz brings consumers well-loved taste backed by PepsiCo

quality. Nimbooz350ml, NimboozTetra,

7. TROPICANA JUCIES-

PepsiCo company has started to manufacturing

of various flavor juices like- Orange, apple,

grape, pineapple, guava, mix-fruit, mango orange

,litchi, and available in1PG, 1SB, 1TP, 1LTR, 200PG, 200SB, 200TP,200ML respectively.


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8. TROPICANA TWISTER-

9. GATORADE-

An energy drink manufacture by company especially

for sports person.


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Table 1.2 Size Availability of different Products:

Product Size Availability

PEPSI200ml

300ml

600ml

1.5lit

2lit

7UP200ml

300ml

600ml

1.5lit

2lit

MERINDA200ml

300ml

600ml

1.5lit

2lit

M.DEW200ml

300ml

600ml

1.5lit

2lit

NIMBUZ200ml

350ml

SLICE200ml

250ml

300ml

500ml

1.2lit

DUKESAQUAFINA

500ml 1lit

Table 1.3 Products with their flavours

Product Flavor

PEPSI cola

MIRINDA orange, apple & lemon flavor

7 UP Clean lemon flavor

SLICE Mango flavor

AQUAFINA mineral water

DUKES soda, lemonade

NIMBOOZ nimboo-pani

TROPICANA Orange GATORADE energy drink

Moutain Dew

Table 1.4 Price list of Pepsi products

PRODUCT Size

200ml

250ml

300ml

350ml

500ml

600ml 1lit 1.2lit 1.5lit 2lit

PEPSI168/crt NA

216/crt NA NA

454/crt NA NA

516/crt

469/9btl

7UP 168/c NA 216/c NA NA 454/c NA NA 516/c 469/9b


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rt rt rt rt tlMERINDA

168/crt NA

216/crt NA NA

454/crt NA NA

516/crt

469/9btl

M.DEW168/crt NA

216/crt NA NA

454/crt NA NA

516/crt

469/9btl

NIMBUZ 216/crt NA NA 330/crt NA NA NA NA NA NA

SLICE172/crt

216/crt NA NA

493/crt NA NA

536/crt NA NA

DUKES NA NA149/crt NA NA NA NA NA NA NA

AQUAFINA NA NA NA NA

168/crt NA

137/12btl NA NA NA


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Research Design and Methodology:

Sampling Design:

The type of sampling design used in this research work is Simple Random samplingbecause area to be covered was large and in one area there were more than fiftyoutlets. So, it was easy for me to visit a outlet which were operating through out theday and were in vicinity to me on the route while traveling to other area. The outletthat was found operating was considered to be a sample.

Sources and methods of Data collection :

Collection of data is considered to be one of the important task in the research work.So selecting proper source of data is very important and it is also important to select

proper method of data collection as there are various tools available to collect datathrough various sources.

Sources of data-Mainly there are two sources of data collection viz. Primary sourceand Secondary source of data.

Primary data:

The primary data collected for the study includes the data collectedfrom retailers in Aurangabad town through observations, questionnaire and schedulemethod with fixed format.

Questionnaire:

Questionnaire is a set of questions presented to the respondents. Thequestions are about the parameters under consideration. Due to simplicity,

questionnaire is the most preferred research instrument amongst allresearch instruments. The questions in the questionnaire must bedeveloped carefully and must be easy to understand to the respondents.

The questionnaire is carefully developed, tested and debugged before they are administered on a large scale. Such questions contributedto the research objective here questionnaire is structured types meansthere are concrete, definite and predetermined questions.

The questions are presented with exactly same wording and in the same

order to all respondents. The questionnaire has a mix type of closedended and multiple choice questions as well as open ended questions.


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The questions are limited in numbers, simple, direct and unbiasedtechnology is adopted.

INTERVIEW:

Interviewing involves going deeply into the thoughts that anindividual may have about the product or service.

There are fixed parameters which were considered while conducting thisresearch. So it is possible to form easily understandable questions tograb these relevant data from the respondents. Also the questionnaire iseconomically the most viable instrument. Therefore by taking intoconsideration the resource availability, questionnaire is selected as theinstrument to conduct this research.

Also sometimes, interview is used to collect the informationfrom different respondents. While doing this, the main purpose is tocollect accurate and reliable information.

Secondary Data:

On the other hand, are those which have already beencollected by someone else and which have already been passed throughthe statistical processes.

The secondary data is collected with the help of various books, websitesetc. the data collected from books and websites was good enough to beincluded in the study analyzed and concluded but the primary data ismore accurate and reliable.

The secondary sources doesnt provide any personal views of the

respondent but are a great help in completing the report and getting thedetail about various thing.

Methods of data Analysis:

Data analysis in this study is done with the help of basic

analytical tools, which includes tabular analysis , Graphical analysis like bar

charts, pie charts and ratio analysis etc.


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Limitations of the Study:

Half of the analysis is based on 200 outlets which may be a limiting

factor.

The research is based on perception, ideas and preferences of the

respondents, which are complex in nature and depend on the

subjectivity of the individual.

The research is restricted to Aurangabad city only.

Time limit was one of the constraints. (research is for 2 months

only)

Some people refuse to provide information because of their personal

reason or due to schedule.

When outlet owner were not present, the questionnaire is filled by

their employees.

Campaign of visi purity and visi charging was just begun so we could

not get data on final changes in purity and charging as we got very less

time to work on it.


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SWOT ANALYSIS

Strengths

(a) Pepsico is a well-known brand in FMCG sector.

(b) Pepsico is offering many attractive sales promotion schemes.

(c) Pepsico is having good market share.

(d) Pepsico is offering many brands like 7up, Slice, Mirinda etc.

(e) Pepsico is offering Varity of tastes to select.

Weakness

(a) Lack of effective customer services.

(b) Retailers are not getting proper schemes of Pepsi.

(c) Visis are out of order & retailers are complaining about cooling.

(d) Number of salespersons are less which makes distribution ineffective.

Opportunities: -

(a) Large beverage market.

(b) New taste can be introduced like apple, even health drink also.

(c) In India the major competitors of Pepsi are tea, coffee, lassi, in this case Pepsi can come

in 100 ml or even 50 ml at Rs.3 or 4.

(d) Most of remote area is to be covered by the company.

Threats: -

(a)Increasing competitors day by day..(b)Numberless innovations in beverage industry.


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1. Buyer-non buyer-Pepsi:

Pepsi buyer(No Visi) 286 20%

Pepsi buyer(Visi) 530 37%

Non-buyer 603 43%

Fig: 1.1

Interpretation: This graph shows market condition of the Pepsico in a city and it

depicts that there is much scope to increase market share by covering untapped

regions of the city.


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2. Buyer-non buyer Coke

Coke buyer (No Visi) 318 22%

Coke buyer (visi) 452 32%

Non buyer 649 46%

Fig: 1.2


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Interpretation: Among the 1419 outlets surveyed this condition was found about Cokein the market of city. Among all outlets both companies share many of the outlets.

3. Visi-charging & purity

% charging No. Outlets %

0-60 182 61

60-75 90 30

75-100 18 9

Fig: 1.3


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Interpretation: This graph depicts the market condition of the outlets

where much of outlets are suffering from shortage of stock during season.

4. Outlet type

Store Type Buyer Non-Buyer

Eatery 460 258

Grocery 183 220

Convenience 93 72

Other 74 59


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Fig: 1.4

Interpretation: This depicts presence of pepsi products in various types outlets as per

availability to customer.

5. Remarks of customer on service

Service Outlets

Good 391

Poor 427

No Service 601


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Fig: 1.5

Interpretation: This graph depicts that much of the portion of the city is untapped and

remarks of outlet owner on the service provided by company

6. Summer sales

MonthSale(Crates

)

March 3200

April 4100

May 4500

June 4800

July 5300


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Fig: 1.6

Interpretation: It depicts increasing sale of all cold drinks of the company during the

summer season.

Fig: 1.7 Place of the cooling infra in outlet.


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1.7 Awareness about visi purity and charging


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1.8 Awareness about planogram

1.9 Visit of senior official to outlet


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Stock availability in outlets in a city

Fig: 2.1


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Findings And Suggestions:-

Findings:

Poor service to the customers.

Lack of stock availability of most of the products.

Failing to maintain cooling infra which are out of service or not working

properly.

Failing to cover remote areas.

Senior officials failing to maintain good relationship with customers and visit

outlets regularly.

Customers are unsatisfied with discounts given to them and advertising

equipments are not provided to outlets.

Seldom half filled or empty bottles are delivered to customers and on returning

of it customers are not given compensation.

Requird product was not provided to the customers due to which many

problems arised.

People were not allowing to pure their visi due lack of stock.

Many of refrigerators are place at a location which is not visible to the

consumers.

Suggestions:

There is need to improve distribution channel i.e. number of employees should

be increased to more area effectively in less time.

Number of PUC (Pick Up Centre) should also be increased as it will help them

to cover remote area easily.


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Technician should visit outlet after every one to two months gap.

Awareness about planogram ( P-O-G ) should be done.

Regular visit of senior official to outlet to know their problems.

Need to tell people advantages of visi-purity and charging.

leverage the rahul jadhav

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