leverage large - marti konstant

@martikonstant

LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012

STARTUP RESTART


GROW TO


What’s your offer? LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012

Reach Relationship Revenue

TOP THREE START-UP PRIORITIES

Alan Wells, game producer for the iPhone version of Live Poker, offered in response to Tomasz Tunguz, Redpoint Ventures, distribution, engagement, monetization.


For a steady pipeline of engaged

buyers & influencers


Leverage influence at the core The number of connections is less important than proximity to the core Diagram Source: Dr. Hernan Makse, professor of physics at The City College of New York (CCNY) – identifying social influence in networks


Who’s your customer?

DEFINE YOUR ECOSYSTEM


IN ACTION


Standing on the Shoulders of giants -Sir Isaac Newton


27,389 views | one partner video in five days

1,709 guest blog views

150+ tweets and retweets for each PR / partner announcement

25-30 media/analyst interviews for partner announcement

Results

Community of thousands LEVERAGE LARGE™ Marti Konstant © Konstant Change 2012

Amplification Tools, People & Services Nick Kellet on ROI of amplification


Identify your ecosystem

Build the right relationships Leverage large brands, people & partners

Start here:


OTHER PEOPLE’S MONEY

OTHER PEOPLE’S NETWORKS

THE OPRAH EFFECT


HOW Co-marketing

Content marketing

Guest blogging high-traffic blogs

Follow large

Engage social media celebrities (authentic)

PR engagement hi-traffic pubs & journalists

Hi-profile conferences


Triberr – blogger collaboration

Buffer – spreads communications over time

Blogs

Twitter

Facebook

List.ly

Tools that amplify: http://list.ly/list/1WG-social-media-amplification-tools

Tools


ADVICE


Domain relevance

Alignment

Confidence attracts

Trust

Timing: when need intersects with

knowledge offer


Help others to achieve their goals Seth Godin

REMEMBER


@martikonstant www.konstantchange.com


leverage large - marti konstant

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