level+1+big+data
DESCRIPTION
big dataTRANSCRIPT
04/06/2014
Taking advantage of the data
landscape to deliver valuable
insights and drive outcomes
2
04/06/2014
Confidential
Contents
▶ Progress offering Big Data
– Our vision
– Customer need
– Portfolio and capabilities
▶ Atos vs. competition
– Atos added value
– Differences from our competitors
– Unique Selling Point (USP)
▶ Market specifics
▶ Partnerships
▶ Internal information
– Go to market approach
– Internal point of contacts
– Marketing material
▶ Connection with other offerings
▶ Next steps
Markus Brandes Head Information Management & Analytics Practice – GOM BI, Big Data & Analytics
Ineke Vermeulen Global Head of Managed Services Marketing – BI/Big Data & Analytics Global Marketing Lead
Roland Haeve Global Director Big Data
3
04/06/2014
Confidential
Offering Big Data our vision
New insights and business opportunities due to three key factors
1
Internet of Things
Personal data
economy
Open data
Contextual Mobility
+
+
Analytics is the key enabler of change and the cloud helps to accelerate
Provision of the right services, at
the right moment to the
right person
Operational & decision
support
Digital transformation
Modernization, C&H of DWH,
BI & E(IDCR)M Environments
Cloud-based BI & Analytics
2
New business opportunities
Continuous optimization
Agility & Cost Optimization
Retail
Manufacturing
Government
Healthcare
Telco
Financial
Energy
Impact felt in every sector
3
Driving the need to analyse and harvest
Customer Data
Citizen Data
Employee Data
Enterprise Data
Machine Data
Transport Digital
transformation
Operational & decision
support
Modernization, C&H of DWH, BI &
E(IDCR)M Environments
4
04/06/2014
Confidential
Offering Big Data examples
▶ John Deere
– Integrate information from farm equipment into client’s agricultural life cycle to improve overall productivity
– Data acquisition and manage- ment are key
– Atos provides the highly scalable infrastructure platform & Big Data know- how
Operational & decision
support
Digital transformation
Modernization, C&H of DWH,
BI & E(IDCR)M Environments
▶ NS&I Business Process Outsourcing
– Consolidation of legacy systems onto single banking platform
– Continuous process improvement through the application of the LEAN methodology
– Includes electronic document management system which handles over 100,000 documents a day.
▶ A1 – Telekom Austria
– SAP Consolidation & Harmonization based on ATT (Atos transition tools) for all used modules
– Consolidation of logistic, sales and service processes
– Harmonization of accounting, controlling, purchasing and planning processes
5
04/06/2014
Confidential
Offering Big Data Our vision
New information sources
▶ Internet of things
▶ Personal Data Economy
▶ Open Data
Help customers making decisions
▶ Awareness of Big Data opportunities
▶ Business cases
▶ Big Data governance:
– Stable, evolving architecture
– Data Quality
– Metadata
6
04/06/2014
Confidential
Offering Big Data customer needs
▶ Business success or failure depends on driving
value from data
▶ Business digitalization means data and analytics
are the keys to business advantage
▶ Embedded digital technology transforms
capabilities, customer value and differentiation
▶ Applied analytics turn growing data flows into
competitive advantage
▶ Transformation is happening across the entire
value chain and in all industry sectors
▶ Every business line can provide digitally-enabled
services, informed by contextual data
▶ Use of analytics will improve decision-making and
outcomes.
7
04/06/2014
Confidential
Offering Big Data market trends
Three streams converge
Reassessing
established
technologies
and processes –
BI, Data mining,
Enterprise Content
Management, Decision
Support Systems, etc.
1
Total connectivity –
the practical reality of
cloud, virtualization and
internet of things.
2
Continuous imperative
of meeting regulatory
and compliance
obligations in an
increasingly open and
competitive market.
3
The quality of intelligence now underpins differentiation and sustainable success
8
04/06/2014
Confidential
BIG
DA
TA
PLA
TFO
RM
Portfolio Advisory – Strategy – Insight – Platform
STR
ATE
GY
&
TR
AN
SFO
RM
ATIO
N
IN
SIG
HT
S
AD
VIS
OR
Y
Big Data Implementation
Architecture Services
Integration Services
Storage Services
Hosting Services
DAaaS
Big Data Strategy and Design
Business process modeling and reengineering
Big data enhancement planning
Big Data Awareness and
Innovation Workshop
Opportunity Assessment
Readiness Assessment
Proof of Value
Big Data Visualization
Big Data Analytics
Big Data Patterns
Insight Services
9
04/06/2014
Confidential
•Exadata
•Exalytics
•Big Data appliances
• SAP HANA
• End to end services
• Implementation services
• Managed Services
• Siemens Corporate Technology,
• R statistical analytics platform and Hadoop Map/Reduce jobs
• In future: COTS analytics tooling
• Canopy’s High Performance Computing Cloud for scientist
• IaaS Modus
• Green Iter Data center
• European Committee initiative
Portfolio Atos Big Data expertise
10
04/06/2014
Confidential
Quiz question
Atos organizes the Big Data offering in 3 main areas of focus and activity. Which are those?
1. Enterprise Analytics – 2. Consumer Analytics – 3.Vertical & Industry-specific Analytics
1. Digital Transformation – 2. Performance Management & Operational Intelligence – 3. Modernization /
Consolidation / Harmonization
1. Enterprise Information Management – 2. Convergence of technologies – 3. Regulation & compliance obligations
1. Business digitalization – 2.Embedded digital technology – 3. Applied analytics
Check the correct answer:
11
04/06/2014
Confidential
Atos vs. competitors key values
Data and intelligence are becoming the key to long-term success. 1
Trusted by governments and corporations to manage the most sensitive data.
3
European company with global presence. 6
Personal data analytics, Industrial data analytics and Enterprise data analytics. 2
Business models that support our clients in their benefit realization from idea to full deployment.
4
Global delivery model, partner ecosystem and an innovation-focused strategic partnership with Siemens.
5
12
04/06/2014
Confidential
Atos vs. competitors A selection
You can find more information about our competitors in BI, Big Data & Analytics in the SSP
Accenture
Strong brand awareness in the IT services industry Strong process and vertical knowledge Ability to take on a high number of 'value-based‘ contracts successfully. Leading SAP practice & Strong BPO offering Long-standing client relationships Comparably strong investments in innovations (R&D investments, patents, labs, etc.) Qualitative development of its workforce
Cap Gemini
One of the top global IT consultancies with strong positioning in Europe, especially in France, the U.K. and Benelux. Successful US market penetration esp. in the public sector where major deals were signed (e.g. State of Texas). Sogeti as a clear differentiator to reach SME market layer Strong fields of expertise: SAP/Oracle projects – Application management – Business transformation Partnership focus
Tata Consulting Services
Leadership in sophisticated solutions that enable clients to optimize the efficiency of their business. Very strong deal pipeline. Ability to win and execute large, billion-dollar outsourcing contracts. Large client base (1,156 clients) and a geographically well balanced revenue base. Diverse capabilities in application development and infrastructure services. Domain-led solutions such as dealer management and legal management solutions
13
04/06/2014
Confidential
Atos vs. competitors value proposition and key differentiators
▶ Unified, scalable and high-performance information architecture
▶ Vertical offerings
▶ Proof of Concept available using Hadoop/Cloudera technologies
▶ Alliances
▶ Take advantage of all the relevant data available
▶ Scientific Community support
▶ Canopy and Helix Nebula as proof of a strong cloud proposition
▶ Many references and cases in the BI, Big Data & Business
Analytics
▶ 5 Business Analytics competence centers and strong partner-
ships
▶ BTIC with labs, cases and demos
▶ End-to-end capabilities to deliver and execute
14
04/06/2014
Confidential
Quiz question
Which of the following statements about Atos is true? Compared to the competitors, Atos:
a. Has the technical know-how to deliver the information infrastructure to manage structured and unstructured data on one single platform
b. Has the ability to win and execute large, billion-dollar outsourcing contracts
Statement A is true
Statement B is true
Both statement A and B are true
Both statement A and B are false
Check the correct answer:
15
04/06/2014
Confidential
Market specifics (1) Focused, building on strength
Busin
ess A
naly
tics
Sw
eet
Sp
ots
Busin
ess A
naly
tics
Core O
fferin
g
Manufacturing & Transport
Telco
Financial Services
Retail
Energy & Utilities
Business Analytics for Application Management Service Optimization
Digital Transformation Operational & Decision Support Modernization, Consolidation &
Harmonization
Optimize operational and business outcomes
Increased Revenues Improved
Availability Better Customer
Experience Higher Quality
Increased Competitiveness
Personal Data Analytics – Customer Intelligence, Context Analysis, Payment Fraud
Industrial Data Analytics – Failure Prediction, Out- / Throughput Optimization, Safety & Surveillance, Theft & Loss
Enterprise Data Analytics – Operational Process Intelligence, Business Intelligence, Tax / Customs Fraud
Government & Health
Busin
ess A
naly
tics
Ben
efi
ts
16
04/06/2014
Confidential
Gain insights to drive actions for optimized outcomes
▶ Government: Situational Awareness, Intelligence Services, Border Control, Emergency Management, Smart Cities, Mission Control, Sensor City
▶ Healthcare: E-Health, Patient records
▶ Retail, CPG: Customer Loyalty solution ▶ Transport: Journey Management , Connected Vehicles ▶ Manufacturing, Retail: Operational Intelligence ▶ Connected Living solutions.
▶ Payment and Fraud Management Solutions ▶ Tax and social security fraud detection ▶ VGZ (Exadata/Exalytics/Endeca)
▶ Energy and Utilities: Smart Metering, SAP4U, Asset Management ▶ Media/sport: Second Screen, Olympic Games, Sport England,
Interactive TV ▶ Telco: Smart Mobility
▶ E2E Business Process operations ▶ Data center services for all major platforms ▶ Canopy Cloud. ▶ Sustainability solution.
Move from app-centric to pervasive analytics capability
Market specifics (2) market view
P&H
MRT
FS
TMU
Cross Industry
17
04/06/2014
Confidential
Quiz question
What development is of the greatest strategic importance to Atos? The fact that:
Atos aims to verticalize our offerings for specific actionable business outcomes
Atos focuses on consolidation and harmonization
Atos invests in three areas of expertise
Atos has a very strong cross-industry portfolio
Check the correct answer:
18
04/06/2014
Confidential
Market specifics (2) Customer case details
Digital Transformation – Adidas / Samsung future store
19
04/06/2014
Confidential
Market specifics (2) Customer case details
Operational and Decision support - NS&I Business Process Outsourcing
Solutions
▶ Provision of all operational and IT services to NS&I
▶ 10 year €1.5bn contract (now extended to 15 years, €2bn) involving 4153 TUPE staff transfers
▶ Customer Contact center (CCC) and internet channels built by Siemens*, to provide wide access to product sales and customer maintenance activity
▶ Single Customer View (SCV) across products and channels
▶ Consolidation of legacy systems onto single banking platform
▶ Continuous process improvement through the application of the LEAN methodology
▶ Includes electronic document management system which handles over 100,000 documents a day.
Benefits
▶ Up to 20% reduction in annual running costs over the life of the contract (value around €0.75bn)
▶ Bring products to market faster
▶ Improved customer service – faster, more accurate, more choice
▶ Additional investment in the operational business
▶ Greater understanding of customers through SCV
▶ Better prospects for transferred staff.
* This project has been implemented by Siemens IT Solutions and Services. As of July 1st 2011, Siemens IT Solutions and Services is an Atos business.
20
04/06/2014
Confidential
Atos Olympic Games, London 2012
and vision for 2020 (Real Big Data)
Market specifics (2) Customer case details
21
04/06/2014
Confidential
Quiz question
Which two core technologies converge in the digital store concept?
Smart Mobility and digital signage technology
Big Data and retail services
Business Intelligence and BYOD
Data Warehousing and Analytics
Check the correct answer:
22
04/06/2014
Confidential
Partnerships
Open Source
Cloudera / Horton Works
Platform Partners
Personal Data Analytics Industrial Data Analytics Enterprise Data Analytics
+
Strategic Partners for Business Analytics
Business Analytics Technology Partners (commercial)
23
04/06/2014
Confidential
Internal information Our go to market approach
Contact us: you can find the BI, Big Data & Analytics team card here.
24
04/06/2014
Confidential
Internal information marketing and sales collateral
Sales Service Portal
Animations
References
Competitors
Brochures Web
Infographics Slide decks
White papers
Remember: the sales service portal is your first stop for all collateral / References/ cases
CNS related content
SAP related content
Worldline related content
Worldgrid related content
BlueKiwi Big Data
25
04/06/2014
Confidential
Internal information labs / demos / scenarios
Order Technology / Labs:
▶ Oracle: Erik Cramer
▶ SAP HANA: Patrick van der Griendt / Harm Lansink
▶ Helix Nebula: Johan Louter
▶ Hadoop: Dmitri Gryzlov / Leena Kaur
▶ Canopy / DAaaS: Bert Wissink
Contact Roland Haeve to set up a session for your clients.
26
04/06/2014
Confidential
Quiz question
How can you effectively engage with customers about Big Data?
By sending out the Atos Big Data brochure
By inviting customers to visit the landing page where they can find all information
By following up on leads immediately
By inviting customers to one of our Labs, Demos
or PoCs
Check the correct answer:
27
04/06/2014
Confidential
Connection to other offerings
▶ Civil and National Security e.g. Border Management, Data Fusion
and Correlation, Situation awareness and Mission Planning.
▶ SAP core Consolidation and Harmonization, SAP HANA.
▶ Worldline Unique and differentiated – e.g. Mobility & eTransactional
Services.
▶ Worldgrid
– ASGS – Atos Smart Grid Suite
– Closser
– MDS - Maintenance Diagnostic System
– Optimization of data loading process
▶ Canopy
– Helix Nebula
– IaaS, SaaS, PaaS, DAaaS (Cloudera Hadoop), BDaaS
– EMC-Pivotal
28
04/06/2014
Confidential
Next steps
▶ Completing basic level
– Test (included in E-learning)
Share your experience of this collateral with your fellow sales professionals.
Let us know. We’ll use your input to refine collateral as we evolve in the coming months and share it with sales teams worldwide.
Contact: [email protected]
04/06/2014