letter from nancy zimpher - suny€¦ · brand strategy 5 what is a brand? 5 suny brand promise 5...
TRANSCRIPT
BRAND GUIDELINESJuly 12, 2013
Nancy L. ZimpherChancellorState University of New York
LETTER FROM NANCY ZIMPHERSUNY’s Moment
There is a growing and welcome recognition that in a knowledge economy, institutions of higher education can—and must—be pivotal in generating growth and revitalizing communities.
As Chancellor, I am convinced SUNY can carry out this role for New York in ways that will set a standard for the rest of the nation—while making life better for people across the state. Our sources of inspiration are powerful and enduring. SUNY represents an expansive re-imagining of one of the great American reforms: the land grant university. Created by acts of Congress and signed into law by Abraham Lincoln, land grant universities leveled the playing field, making it possible for every person and every community to experience higher education’s transformative power. The land grants focused their research on contemporary problems. Their extension services brought the expertise of the university directly into people’s homes and communities in the form of health advice, home
economics, and agriculture. By giving demonstrated value to a college education, the land grants convinced ordinary Americans that higher education was the pathway to a better future. Today, SUNY, by virtue of the extraordinary range of our 64 campuses, elevates the land grant concept to a new level. SUNY is also animated by the legacies of two legendary New York governors. Thomas E. Dewey saw in SUNY a means to fight the pervasive ethnic and racial discrimination in American higher education. Nelson A. Rockefeller believed that the people of New York deserved campuses that reflected their talents and aspirations, and spearheaded massive construction and infrastruc-ture development. Thanks to them, SUNY is the pride of New York and a global beacon of access and success.
CONTENTS
BRAND STRATEGY5 What is a Brand?5 SUNY Brand Promise5 SUNY Brand Essence6 SUNY Points of Difference6 SUNY Brand Attributes6 SUNY Brand Character
DESIGN ASSETS8 Brandmark9 Staging10 Cropping11 Incorrect Usage12 SUNY Sphere13 University Seal14 Campus Co-Branding15 Color Palette and Typography16 Photography17 Hotspot Embellishments18 Lens Flare and Dappled Light Embellishments19 Banners20 Promotional Materials
BUSINESS COMMUNICATIONS22 Business Cards22 Envelopes23 Letterheads24 Internal Communications26 Email Signature27 PowerPoint Templates29 Media Banner30 Chancellor Headshot31 Editorial Guide32 Social Media Policy
SUB-BRANDS35 SUNY Advantage36 SUNY Coil Center36 SUNY Connect36 SUNY Levin Institute37 SUNY Passport38 SUNY Smart Track - Gradient and Secondary Assets - Typography and Chalk Effect39 SUNY Works - Brandmark and Gradient - Secondary Assets, B2B, and SUNY - Segmentation
BRAND STRATEGY
WHAT IS A BRAND?
A BRAND IS FUNDAMENTALLYTHE PROMISE OF AN EXPERIENCE.Brands are often defined by a unique design, symbol, word, or combination of these, used to create an expression that identifies a product and differentiates it from its competitors. But a brand is also so much more. The goal of a brand should be to communicate an organization’s philosophy. It should ensure all communications are unified, compelling, relevant, and linked to a common purpose—making each communication more efficient.
A great brand will become associated with its purpose—representing loyalty, credibility, and quality to its audience.
SUNY BRAND PROMISE
SUNY answers the insatiable and ever-changing need to know, creating a wellspring of knowledge and momentum that advances communities, New York, and the world.
SUNY BRAND ESSENCE
Designing and leading the future of education.
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SUNY POINTS OF DIFFERENCELand Grant Tradition, Made NewUnparalleled Scale and DiversityHigh-functioning SystemNew York Confidence
SUNY BRAND ATTRIBUTESChange AgentVisionaryEmpoweringResponsiveAlways OnDiverseExpansivePassionateEncyclopedicInventive
SUNY BRAND CHARACTERA True New YorkerResourcefulHard-workingConfidentCommunity-minded
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DESIGN ASSETS
The relationship between the circle and the text outside of the circle (The State University of New York) should have the space of 1 capital letter “S” from the State University type size.
Quiet space (areas void of any typography/complex graphics) around the brandmark is at least 1 “S” of SUNY height all around.
When using ‘The State University of New York’ within the context of body copy, the first instance of the word must always include the TM symbol.
BRANDMARK
Use when horizontal space is limited and brand impact is a priority.NOTE: The text outside the sphere should line up with the SUNY wordmark.
Quiet Space
Vertical Brandmark
Component Spacing
Trademark
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™
TM Placementto the right of the descriptor
™TM Placementto the bottom right of the iconwhen not using the descriptor
Positive: PMS 287 on White
White on Cyan
Imagery: use on uncomplicated areas of photography
White on PMS 424
WhitePMS 287
White and Cyan Cyan
Reverse: White on PMS 287
BRANDMARKStaging
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There are multiple ways to crop the SUNY brandmark. Use the examples below as a guide.NOTE: Never crop the brandmark on more than two sides.
BRANDMARKCropping
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BRANDMARKIncorrect Usage
Do not change the placement of elements Do not alter the proportions Do not alter the colors
Do not rotate, skew, or change the baseline Do not outline No not unbold or place a space between NY
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NY
SUNY SPHERE
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Light blue impression
COLOR PALETTE
In order to reinforce SUNY’s commitment to the strategic plan, asign-off (below two logos) may be used. Examples of an appropriateuse include SUNY ceremonies and SUNY strategic planning documents like the SUNY Report Card. The execution of these sign-offs should never be altered.
EXAMPLES:
Letterhead
WhitePMS2995 C
PMS647 C
PMS2995 C23%
Banner
Matthew CraftonMatthew Crafton
UNIVERSITY SEALNot for General Use
Positive: PMS 287 on white EXAMPLE (ceremonial medallion)
Reverse: white on PMS 287 Reverse: white on PMS 424
Positive: PMS 424 at 25% opacity on white
This University Seal is reserved for special events, ceremonies, or representing the heritage of The State University of New York. NOT FOR GENERAL USE. Contact Leydi Zapata at (212) 364-5783 or [email protected] for usage approval.
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CAMPUS CO-BRANDINGPRIORITY OF COMMUNICATION, TYPOGRAPHIC ENDORSEMENT AND GRAPHIC ENDORSEMENT
Priority Of Communication Typographic Endorsement
Graphic Endorsement
Preferred Acceptable
Campus BrandCampus MessageSUNY
The tools given for use in this section are meant as accents to a campus-driven communication. The SUNY brandmark or icon should in no way impede the overall communication piece. The campus brandmark and message should always take priority position over the SUNY identity.
When producing new campus logos, whether a small update, the full expression of “The State University of New York”, or the acronym “SUNY” should be included. When using the full expression, using the SUNY Typeface (AauxProOT) is preferred but it is acceptable to use a Campus Brand specific typeface. There is no official approval process for campus co-branding. Please direct all questions regarding the integration of SUNY into the brandmark to Leydi Zapata.
The SUNY Brandmark is only used to endorse your campus brand which should be the hero of any piece of campus specific communication. It is not always necessary to include the SUNY Brandmark in communications. For example, a business card would become cluttered with a campus brandmark and a SUNY Brandmark and thus muddle the priority of communication.
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AauxProOT New York is bolded
of1. 2.3.
Priority of Communication
Primary Color Palette
Primary
Secondary
Secondary Color Palette
COLOR PALETTE
TYPEFACE
WHITE CMYK 0.0.0.0 RGB 255.255.255.255 LAB 100.0.0 HEX #FFFFFF
PMS 287 CMYK 100.68.0.12 RGB 0.76.147 LAB 30.-5.-48 HEX #004C93
PMS Cyan CMYK 100.0.0.0 RGB 0.158.224 LAB 57.-44.-52 HEX #009EE0
PMS 424 CMYK 0.0.0.61 RGB 132.134.135 LAB 56.-1.-2 HEX #838687
PMS 108 CMYK 0.6.95.0 RGB 255.229.18 LAB 91.-4.87 HEX #FFE512
PMS 165 CMYK 0.59.96.0 RGB 255.102.0 LAB 66.38.68 HEX #F56600
PMS 226 CMYK 0.99.0.0 RGB 236.91.41 LAB 48.80.-3 HEX #EC098D
PMS 259 CMYK 55.100.0.15 RGB 120.29.126 LAB 29.50.-29 HEX #781D7E
PMS 361 CMYK 69.0.100.0 RGB 84.185.72 LAB 63.-43.55 HEX #54B948
AauxProOT is the preferred typeface to be used for all branded materials. Bold weights are used for headlines and regular weights are used for body copy.Select use of italic and thin typefaces are permitted to provide emphasis. To purchase the typeface below go to: http://www.fontbros.com/families/aaux-pro. In the event that AauxProOT is not available, it is acceptable to use Arial as a secondary typeface.
AauxProOT Thin
AauxProOT Regular
AauxProOT Bold
AauxProOT ThinItalic
AauxProOT RegularItalic
AauxProOT BoldItalic
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890
Arial Regular
Arial Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890
TYPOGRAPHIC EXAMPLE:
AauxProOT Regular: Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbour. Catch the trade winds in your sails. Explore. Dream. Discover. —Mark Twain
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Utilizing the following photography principles is essential in consistently presenting the SUNY brand. All photo choices should aim to makean emotional connection with the viewer, while still feeling genuine and authentic. Shots of individuals should be working to achieve a goal or in the immediate moment of celebrating their accomplishment, while group photos should show individuals interacting with one another in a fun and relevant setting.
HAVE A NATURAL LIGHT SOURCE:Both indoor and outdoor shots should use a natural light source with an easily identifiable direction. The addition of a lens flare whenever possible serves to add drama as well as reinforce the SUNY brand.
USE A SLIGHTLY INDIRECT CAMERA ANGLE:Unusual or unexpected indirect camera angles that imply aspiration or accomplishment add a uniquely energetic quality to the composition.
AVOID OVERLY STYLIZED OR POSED SELECTIONS:
Natural Expressions
Realistic Moments
Genuine SUNY Places
PHOTOGRAPHYPhotography Specs
Authentic, Diverse, Passionate and Confident
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EMBELLISHMENTSHotspot
When the SUNY brandmark is used on a blue field it may have a “hotspot” attached to the logo. This element can be moved around the outer circle of the mark. Do not position it inside of the circle.
How to Create the Hotspot
1. Start with a PMS 287 background with a white brandmark.
2. Create a white glow at the point where the hotspot will live.
3. Put a cyan gradient circle behind the logo and white glow.
4. Add a soft outer ring that fades from soft cyan around the outside to a clear center.
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EMBELLISHMENTSLens Flare Dappled Light
The brandmark should be used over minimum amount of complexity of the image.
Examples: Example:
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YOU ARE INVITEDTuesday, January 15, 2013Swyer Theatre at The EggEmpire State Plaza, Albany, New York9:30am Doors Open, 10am Program Begins
2013 State of the University Address
RSVP518.320.1625 [email protected]
BANNERS
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*Additional examples online. The banner dimensions are 33.5 inches by 93.25 inches.
PROMOTIONAL MATERIALS
20
THIN
K
FIRS
T
BUSINESS COMMUNICATIONS
BUSINESS CARDS
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CENTRAL CABINET CHANCELLOR
ENVELOPESCENTRAL CABINET CHANCELLOR
Matthew CraftonAssistant Vice Chancellor
For University [email protected]
Matthew CraftonSenior Vice Chancellor
and Chief Operating [email protected]
State University PlazaAlbany, New York 12246www.suny.edu
P » 518·443·5355F » 518·442·5360M » 518.441.5360
State University PlazaAlbany, New York 12246
Matthew CraftonChancellor
State University of New [email protected]
State University PlazaAlbany, New York 12246
State University PlazaAlbany, New York 12246www.suny.edu
P » 518·443·5355F » 518·442·5360M » 518.441.5360
State University PlazaAlbany, New York 12246www.suny.edu
P » 518·320·1355F » 518·320·1560
State University PlazaAlbany, New York 12246
Built with:PMS 287Cyan
Built with:PMS 287Cyan
Built with:PMS 287Cyan
Built with:PMS 287
Built with:PMS 287
Built with:PMS 287
Built with:PMS 287
Built with:PMS 424
Built with:PMS 287
Built with:PMS 287
Built with:PMS 424
Built with:PMS 424
AauxPro OT Regular 9pt PMS 424
Built with:PMS 424
AauxPro OT Regular 9pt PMS 424AauxPro OT Regular 9pt PMS 424
AauxPro OT Regular 8pt PMS 287
AauxPro OT Regular 8pt PMS 287AauxPro OT Regular 8pt PMS 424
AauxPro OT Regular 7.5pt PMS 424
AauxPro OT Regular 7.5pt PMS 424AauxPro OT BoldOSF 7.5pt PMS 287
AauxPro OT Regular 8pt PMS 287
AauxPro OT Regular 8pt PMS 287AauxPro OT Regular 8pt PMS 424
AauxPro OT Regular 7.5pt PMS 424
AauxPro OT Regular 7.5pt PMS 424AauxPro OT BoldOSF 7.5pt PMS 287
AauxPro OT Regular 8pt PMS 287
AauxPro OT Regular 8pt PMS 287AauxPro OT Regular 8pt PMS 424
AauxPro OT Regular 7.5pt PMS 424
AauxPro OT Regular 7.5pt PMS 424AauxPro OT BoldOSF 7.5pt PMS 287
LETTERHEADS
23
CENTRAL CABINET CHANCELLOR
Office of the Chancellor
State University PlazaAlbany, New York 12246
www.suny.edu
Executive Committee
State University PlazaAlbany, New York 12246
www.suny.edu
ChancellorMatthew Crafton
State University PlazaAlbany, New York 12246
www.suny.edu
To LearnTo SearchTo Serve
To LearnTo SearchTo Serve
To LearnTo SearchTo Serve
May 14, 2010
Recipient’s Name Here
Company Name Here
1234 Address Here
City Here, State 12233
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin nec lacus eros, id pharetra felis.
Praesent enim mauris, pharetra sed venenatis eu, vulputate porta mi. Donec commodo sem eget
quam rhoncus non pharetra sapien dapibus. Suspendisse potenti. Aliquam erat volutpat. Cras
tincidunt adipiscing ipsum at cursus. Vestibulum non est purus. Curabitur mattis feugiat ligula, eu
imperdiet tortor aliquet non. Nullam ultricies arcu vitae turpis luctus ac interdum nulla gravida.
Cras sed dolor dui. Maecenas congue fermentum turpis, quis accumsan quam consequat sed.
Curabitur magna urna, elementum at vulputate at, pulvinar non eros. Cras sed erat ac ipsum
volutpat placerat nec sit amet tortor. Fusce auctor aliquam rhoncus. Quisque a lorem nisi. In nunc
lacus, imperdiet ac malesuada in, molestie ultrices eros. Suspendisse ultrices, mi sed convallis
lobortis, nunc lectus elementum justo, sit amet consequat quam enim nec nisl. In hac habitasse
platea dictumst. Curabitur interdum laoreet orci, id volutpat ipsum iaculis non.
Seventy percent opacity watermark eros aliquet enim iaculis faucibus. Aliquam faucibus risus
eget massa laoreet suscipit. Etiam posuere posuere arcu, nec ultricies eros placerat vitae. Duis
malesuada lacinia est, id vulputate quam convallis at. Pellentesque congue volutpat porta. Mauris
varius blandit condimentum. Suspendisse potenti. Vivamus pharetra aliquet magna eget ullamcorper.
Kind Regards,
Matthew Crafton
Chancellor
State University of New York
May 14, 2010
Recipient’s Name Here
Company Name Here
1234 Address Here
City Here, State 12233
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin nec lacus eros, id pharetra felis.
Praesent enim mauris, pharetra sed venenatis eu, vulputate porta mi. Donec commodo sem eget
quam rhoncus non pharetra sapien dapibus. Suspendisse potenti. Aliquam erat volutpat. Cras
tincidunt adipiscing ipsum at cursus. Vestibulum non est purus. Curabitur mattis feugiat ligula, eu
imperdiet tortor aliquet non. Nullam ultricies arcu vitae turpis luctus ac interdum nulla gravida.
Cras sed dolor dui. Maecenas congue fermentum turpis, quis accumsan quam consequat sed.
Curabitur magna urna, elementum at vulputate at, pulvinar non eros. Cras sed erat ac ipsum
volutpat placerat nec sit amet tortor. Fusce auctor aliquam rhoncus. Quisque a lorem nisi. In nunc
lacus, imperdiet ac malesuada in, molestie ultrices eros. Suspendisse ultrices, mi sed convallis
lobortis, nunc lectus elementum justo, sit amet consequat quam enim nec nisl. In hac habitasse
platea dictumst. Curabitur interdum laoreet orci, id volutpat ipsum iaculis non.
Seventy percent opacity watermark eros aliquet enim iaculis faucibus. Aliquam faucibus risus
eget massa laoreet suscipit. Etiam posuere posuere arcu, nec ultricies eros placerat vitae. Duis
malesuada lacinia est, id vulputate quam convallis at. Pellentesque congue volutpat porta. Mauris
varius blandit condimentum. Suspendisse potenti. Vivamus pharetra aliquet magna eget ullamcorper.
Kind Regards,
Matthew Crafton
Assistant Vice Chancellor
State University of New York
May 14, 2010
Recipient’s Name Here
Company Name Here
1234 Address Here
City Here, State 12233
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin nec lacus eros, id pharetra
felis. Praesent enim mauris, pharetra sed venenatis eu, vulputate porta mi. Donec commodo
sem eget quam rhoncus non pharetra sapien dapibus. Suspendisse potenti. Aliquam erat
volutpat. Cras tincidunt adipiscing ipsum at cursus. Vestibulum non est purus. Curabitur mattis
feugiat ligula, eu imperdiet tortor aliquet non. Nullam ultricies arcu vitae turpis luctus ac
interdum nulla gravida. Cras sed dolor dui. Maecenas congue fermentum turpis, quis
accumsan quam consequat sed. Curabitur magna urna, elementum at vulputate at, pulvinar
non eros. Cras sed erat ac ipsum volutpat placerat nec sit amet tortor. Fusce auctor aliquam
rhoncus. Quisque a lorem nisi. In nunc lacus, imperdiet ac malesuada in, molestie ultrices eros.
Suspendisse ultrices, mi sed convallis lobortis, nunc lectus elementum justo, sit amet
consequat quam enim nec nisl. In hac habitasse platea dictumst. Curabitur interdum laoreet
orci, id volutpat ipsum iaculis non.
Seventy percent opacity watermark eros aliquet enim iaculis faucibus. Aliquam faucibus
risus eget massa laoreet suscipit. Etiam posuere posuere arcu, nec ultricies eros placerat
vitae. Duis malesuada lacinia est, id vulputate quam convallis at. Pellentesque congue volutpat
porta. Mauris varius blandit condimentum. Suspendisse potenti. Vivamus pharetra aliquet magna
eget ullamcorper.
Kind Regards,
Matthew Crafton
Senior Vice Chancellor and Chief Operating Officer
State University of New York
Built with:PMS 287Cyan
Built with:PMS 287
Built with:Sphere: CyanSUNY: PMS 287
Built with:PMS 424
Built with:PMS 287
Built with:PMS 424
Built with:Sphere: PMS 424SUNY: PMS 287
Built with:PMS 424
Built with:PMS 287
Built with:PMS 424
Built with:Sphere: PMS 424SUNY: PMS 287
Built with:PMS 424
AauxPro OT BoldOSF 11ptPMS 287
AauxPro OT Regular 9ptPMS 424
AauxPro OT Regular 9ptPMS 287
AauxPro OT Regular 11ptPMS 424
AauxPro OT BoldOSF 11ptPMS 287
AauxPro OT Regular 9ptPMS 424
AauxPro OT Regular 9ptPMS 287
AauxPro OT Regular 11ptPMS 424
AauxPro OT BoldOSF 11ptPMS 287
AauxPro OT Regular 9ptPMS 424
AauxPro OT Regular 9ptPMS 287
AauxPro OT Regular 11ptPMS 424
Matthew CraftonMatthew Crafton Matthew Crafton
INTERNAL COMMUNICATIONS
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AGENDA MEMORANDUM
Built with:PMS 287
Built with:PMS 424
Power of SUNY mark
AauxPro OT Bold 14pt PMS Black
AauxPro OT Regular 9pt PMS 424
AauxPro OT Regular 9pt PMS 424
AauxPro OT Bold 9pt PMS Black
Calibri Bold 18pt
Calibri Bold 14PT
Calibri Regular 11pt
Built with:PMS 287
Built with:PMS 424
AauxPro OT Bold 14pt PMS Black
AauxPro OT Regular 9pt PMS 424
AauxPro OT Regular 9pt PMS 424
AauxPro OT Regular 9pt PMS 424
AauxPro OT Bold 9pt PMS Black
Power of SUNY mark
Calibri Bold 18pt
Calibri Bold 14PT
Calibri Regular 11pt
AGENDA MEMORANDUM
25
Cropped SUNY Brand Markin PMS 287
INTERNAL COMMUNICATIONS
Cropped SUNY Brand Markin PMS 287
Built with:PMS 287
Built with:PMS 287
Calibri Regular 11pt Calibri Bold 18pt
Calibri Bold 14PT
Calibri Regular 11pt
Calibri Bold 18pt
Calibri Bold 14PT
Calibri Regular 11pt
Calibri Bold 18pt
Calibri Bold 14PT
Calibri Regular 11pt
Arial Italic 8.5pt Black
Arial Regular 9pt Black
Arial Bold 9pt Black
Arial Bold Italic 7pt PMS 287
EMAIL SIGNATURE
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Matthew CraftonAssistant Vice Chancellor for Strategic Planning and University AdvancementThe State University of New York33 West 42nd Street - New York, New York 10036Tel: 212.364.5789 Fax: 513.320.1575Be a part of Generation SUNY: Facebook - Twitter - YouTube
Arial Italic 8.5pt Black
Arial Regular 9pt Black
Arial Bold 9pt Black
Arial Bold Italic 7pt PMS 287
Matthew CraftonDirector of University RelationsThe State University of New YorkState University Plaza - Albany, New York 12246Tel: 212.364.5789 Fax: 513.320.1575Be a part of Generation SUNY: Facebook - Twitter - YouTube
Cover Slides Divider Slides Specialty Content Slides Content Slides Image Slides
POWERPOINT
27
When creating a PowerPoint using the above slides, always begin and conclude with an equity blue slide.The colored slides are meant to increase interest and are not intented to represent the brand on their own.
Cover Slides Divider Slides Content Slides Image Slides
POWERPOINT
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www.suny.edu www.suny.edu www.suny.edu www.suny.edu www.suny.edu www.suny.edu www.suny.edu www.suny.edu www.suny.edu
www.suny.edu www.suny.edu www.suny.edu www.suny.edu www.suny.edu www.suny.edu www.suny.edu www.suny.edu www.suny.edu
www.suny.edu www.suny.edu www.suny.edu www.suny.edu www.suny.edu www.suny.edu www.suny.edu www.suny.edu www.suny.edu
www.suny.edu www.suny.edu www.suny.edu www.suny.edu www.suny.edu www.suny.edu www.suny.edu www.suny.edu www.suny.edu
www.suny.edu www.suny.edu www.suny.edu www.suny.edu www.suny.edu www.suny.edu www.suny.edu www.suny.edu www.suny.edu
www.suny.edu www.suny.edu www.suny.edu www.suny.edu www.suny.edu www.suny.edu www.suny.edu www.suny.edu www.suny.edu
www.suny.edu
www.suny.edu
www.suny.edu
www.suny.edu www.suny.edu www.suny.edu www.suny.edu www.suny.edu www.suny.edu www.suny.edu www.suny.edu www.suny.edu
MEDIA BANNER
29
10 ft. by 20 ft.
30
CHANCELLOR HEADSHOT
Chancellor Nancy L. ZimpherHeadshot can be downloaded at:http://www.suny.edu/communications/index.cfm
The brandmark should always be the first priority and should appear in the top-left corner. It is preferred to appear in a PMS 287 blue banner at the top of the document. It is acceptable to have the brandmark in blue on the imagery if need be.
Headlines should be placed on the image and should be no longer than 10 words.
ADVERTISMENT GUIDEPreferred Acceptable
31
THE BRANDMARK
HEADLINES
BODY COPY
The bottom third of the page should be reserved for body copy. The background should always be PMS 278 or white if there is an excess of information.
The copy above is representative of the amount of copy that should be used within an editorial/newspaper ad. While sometimes more copy is unavoidable, being concise and direct with communication is paramount to making sure readers receive your message.
The URL and the QR code should always appear in the bottom left-hand corner.
"Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum."
"Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum."
"Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum."
www.suny.edu www.suny.eduwww.suny.edu
State University of New York System AdministrationSocial Media PolicyThe State University of New York encourages the appropriate use of Social Media as a method for communicating ideas and information, and as part of the educational mission of the State University and its campuses. This policy governs employees of the State University of New York System Administration. This policy governs behavior of individuals as they utilize a variety of Social Media technologies and is not limited to any specific media format.
Social Media Defined:
For the purpose of this policy, Social Media is defined as Internet or Mobile digital tools and systems used to share and/or receive information or conversation.
Personal Use Of Social Media On Personal Time:
Personal use of Social Media on personal time is not governed by this policy, however individuals may not make statements or take actions at any time on Social Media that violate applicable law or SUNY policy. Violating actions or statements over Social Media with a nexus to State employment may be governed by SUNY policy.
Personal Use Of Social Media On State Time:
Personal use of Social Media on State time is governed by the New York State Public Officers Law and other Federal, State and Local laws; the State University of New York Acceptable Use Policy as issued by the Office of Administrative Systems; and SUNY Human Resources policies.
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SOCIAL MEDIA POLICY
Official Use of Social Media:
Unless specifically authorized by the Office of Communications, no SUNY System Administration employee may create an “official” SUNY presence on any form of Social Media, now in existence, or created in the future, or represent themselves as a spokesperson or authorized representative of the State University of New York.
Some employees of SUNY System Administration may be required to use Social Media as part of their employment responsibilities. If so, such status will be clearly stated in an employee’s work responsibilities, and will be approved in advance by the Office of Communications.
The Office of Communications and other System Administration offices designated by the Office of Communications may utilize Social Media to present information and content to the public and receive feedback from the public and the SUNY community. Content and information released on Social Media is equivalent to content and information released to the press and the public in any other format, including press release, letter to the media, open letter to the public, etc. Care must be taken that content and information released to the public over Social Media is accurate, does not violate applicable laws (including, but not limited to, copyright, trademark, and defamation law) or SUNY policy.
Official SUNY Social Media may allow members of the public to comment or react to posted content and information. Individuals, including employees of SUNY System Administration acting in their personal capacity, may post or comment anonymously or identifiably.
In general, SUNY invites discussion of important ideas and issues through Social Media. However, SUNY reserves the right to remove posts or comments that are obscene, defamatory, offensive, contain threats of violence, abusive, spam or advertising, or unrelated to the content or information. SUNY also reserves the right to remove posts or comments that violate applicable laws including, but not limited to, copyright and trademark, or those that violate the use policies promulgated by the applicable Social Media provider.
SUNY use of Social Media is governed by Section 230 of the Communications Decency Act, which provides a safe harbor for Internet Service Providers and Web sites for activity that takes place on said sites, provided that the site or domain takes certain actions when legally required.
State University of New York System AdministrationSocial Media PolicyThe State University of New York encourages the appropriate use of Social Media as a method for communicating ideas and information, and as part of the educational mission of the State University and its campuses. This policy governs employees of the State University of New York System Administration. This policy governs behavior of individuals as they utilize a variety of Social Media technologies and is not limited to any specific media format.
Social Media Defined:
For the purpose of this policy, Social Media is defined as Internet or Mobile digital tools and systems used to share and/or receive information or conversation.
Personal Use Of Social Media On Personal Time:
Personal use of Social Media on personal time is not governed by this policy, however individuals may not make statements or take actions at any time on Social Media that violate applicable law or SUNY policy. Violating actions or statements over Social Media with a nexus to State employment may be governed by SUNY policy.
Personal Use Of Social Media On State Time:
Personal use of Social Media on State time is governed by the New York State Public Officers Law and other Federal, State and Local laws; the State University of New York Acceptable Use Policy as issued by the Office of Administrative Systems; and SUNY Human Resources policies.
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SOCIAL MEDIA POLICY
Official Use of Social Media:
Unless specifically authorized by the Office of Communications, no SUNY System Administration employee may create an “official” SUNY presence on any form of Social Media, now in existence, or created in the future, or represent themselves as a spokesperson or authorized representative of the State University of New York.
Some employees of SUNY System Administration may be required to use Social Media as part of their employment responsibilities. If so, such status will be clearly stated in an employee’s work responsibilities, and will be approved in advance by the Office of Communications.
The Office of Communications and other System Administration offices designated by the Office of Communications may utilize Social Media to present information and content to the public and receive feedback from the public and the SUNY community. Content and information released on Social Media is equivalent to content and information released to the press and the public in any other format, including press release, letter to the media, open letter to the public, etc. Care must be taken that content and information released to the public over Social Media is accurate, does not violate applicable laws (including, but not limited to, copyright, trademark, and defamation law) or SUNY policy.
Official SUNY Social Media may allow members of the public to comment or react to posted content and information. Individuals, including employees of SUNY System Administration acting in their personal capacity, may post or comment anonymously or identifiably.
In general, SUNY invites discussion of important ideas and issues through Social Media. However, SUNY reserves the right to remove posts or comments that are obscene, defamatory, offensive, contain threats of violence, abusive, spam or advertising, or unrelated to the content or information. SUNY also reserves the right to remove posts or comments that violate applicable laws including, but not limited to, copyright and trademark, or those that violate the use policies promulgated by the applicable Social Media provider.
SUNY use of Social Media is governed by Section 230 of the Communications Decency Act, which provides a safe harbor for Internet Service Providers and Web sites for activity that takes place on said sites, provided that the site or domain takes certain actions when legally required.
Amendment and Questions:
This policy is maintained by the Office of Communications. It may be amended from time to time by the Office of Communications in consultation with otherappropriate officials.
Questions may be directed to the Office of Communications [email protected] or 518-320-1311.
SUB-BRANDSTHE FOLLOWING ARE EXAMPLES OF SUB BRANDS AND PRODUCTS
SUNY Advantage
PMS 287 CMYK 100.68.0.12 RGB 0.76.147 LAB 30.-5.-48 HEX #004C93
PMS 361 CMYK 77.2.100.0 RGB 46.177.53 LAB 64.-54.50 HEX #2EB135Advantage
Advantage
Advantage
Advantage
Advantage Advantage
Advantage
Opportunity
Connectivity
Quality
Vitality
Leadership
learn more...
Advantage
SUNY brings together
unmatched reach, resources,
and expertise to transform
lives, communities, and ways
of thinking. This is our
full-circle vision for creating
change locally, nationally,
and globally.
learn more...
Discover Your Unlimited Opportunities
Advantage SUNY brings together unmatched reach, resources,and expertise to transform lives, communities,and ways of thinking. This is our full-circle visionfor creating change locally, nationally, and globally.
We are proud to declare 2011-12 the Year of SUNY Campuses! In the third year of The Power of SUNY, we will celebrate the best of the State
University by displaying our most innovative programs for the public to explore. Chancellor Nancy Zimpher will join campus presidents at ten
Regional Campus Showcase Days from October 2011 through June 2012. Join us in your region, or follow us all year!
SUNY REGIONAL CAMPUS SHOWCASE DAYS
Long Island Region October 5, 2011 Time: 9am - 1pm Host Campus: Stony Brook University, Wang Center
Mid-Hudson Region October 18, 2011 Time: 10am - 2pm Host Campus: Purchase College, Performing Arts Center
North Country Region November 3, 2011 Time: 11am - 3pm Host Campus: Clinton Community College, Stafford Building
New York City Region December 9, 2011 Time: 10am - 1pm Host Campus: FIT
Mohawk Valley Region February 16, 2012 Time: Host Campus: SUNYIT
Southern Tier Region Date 2012 Time: Host Campus: Binghamton University
Capital Region Date 2012 Time: Host Campus:
Finger Lakes Region Date 2012 Time: Host Campus: The College or Brockport, Metro Center
Central New York Region Date 2012 Time: Host Campus: SUNY Oswego, Metro Center
Western New York Region Date 2012 Time: Host Campus: Buffalo State, Burchfield Penney Art Center
Scan the code tolearn more abouttheSUNY Advantage
For updates, more informationand to get involved visit us atwww.suny.edu or follow us onFacebook, Twitter and Youtube.
facebook.com/generationsuny
twitter.com/#!/generationsuny
youtube.com/generationsuny
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SUNY COIL CENTER, SUNY CONNECT,and SUNY LEVIN Institute
COIL CENTERCollaborative Online International Learning at the
SUNY Global Center
PMS 5275 CMYK 60.47.0.30 RGB 85.98.146 LAB 225.41.57 HEX #556292
PMS 424 CMYK 0.0.0.61 RGB 132.134.135 LAB 56.-1.-2 HEX #838687
PMS 7481 CMYK 60.0.55.0 RGB 101.194.148 LAB 149.47.76 HEX #65C294
PMS 273 CMYK 100.96.0.8 RGB 39.49.139 LAB 232.71.54 HEX #27318B
PMS 273 CMYK 100.96.0.8 RGB 39.49.139 LAB 232.71.54 HEX #27318B
PMS 361 CMYK 77.2.100.0 RGB 46.177.53 LAB 64.-54.50 HEX #2EB135
PMS 424 CMYK 0.0.0.61 RGB 132.134.135 LAB 56.-1.-2 HEX #838687
CONNECTLibraries Wherever You Are
LEVIN Institute
LEVIN Institute
LEVIN Institute
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SUNY Passport
Passport
Passport
WHITE CMYK 0.0.0.0 RGB 255.255.255 LAB 100.0.0 HEX #FFFFFF
PMS 273 CMYK 100.96.0.8 RGB 39.49.139 LAB 232.71.54 HEX #27318B
PMS 138 CMYK 0.42.100.1 RGB 246.160.26 LAB 35.89.96 HEX #F6A01A
Passport
PassportAdventures LikeNo Place Else
Adventures LikeNo Place Else
Download the SCVNGR app to track your experiences across New York and earn rewards!Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc viverra urna in elit adipiscing feugiat. Phasellus gravida consectetur lorem, ac pharetra turpis rhoncus vel.
Be here.See here.Live here.
Passport
PassportLearn more aboutSUNY Passport
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SUNY Smart Track
WHITE CMYK 0.0.0.0 RGB 255.255.255.255 LAB 100.0.0 HEX #FFFFFF
PMS 287 CMYK 100.68.0.12 RGB 0.76.147 LAB 30.-5.-48 HEX #004C93
PMS 424 CMYK 0.0.0.61 RGB 132.134.135 LAB 56.-1.-2 HEX #838687
PMS 361 CMYK 77.2.100.0 RGB 0.99.37 LAB 64.-54.50 HEX #006325
PMS 357 CMYK 80.0.100.56 RGB 35.89.55 LAB 33.-25.14 HEX #235937
Smart TrackSM
Empowered Financial Planning
Smart TrackSM
Empowered Financial Planning
Smart TrackSM
Empowered Financial Planning Smart TrackSM
Empowered Financial Planning
The chalk effect with the SUNY green chalkboard background is meant to show personal interaction.
Creating the Chalk Effect:Start with the type or the object that the chalk effect needs to be added. Then remove the stroke and fill. From the Appearances Palette, select new stroke and set it to white. Then select the VM-Conte-01-Closed brush from the brush palette. Then from the appearance palette, add fill: VM-WC-Paper-Seamless-Rev-White swatch.
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SUNY WorksSUNY Works
WHITE CMYK 0.0.0.0 RGB 255.255.255.255 LAB 100.0.0 HEX #FFFFFF
PMS 287 CMYK 100.68.0.12 RGB 0.76.147 LAB 30.-5.-48 HEX #004C93
PMS 424 CMYK 0.0.0.61 RGB 132.134.135 LAB 56.-1.-2 HEX #838687
PMS 5405 CMYK 58.17.0.46 RGB 59.110.143 LAB 203.58.56 HEX #3B6E8F
PMS 5424 CMYK 30.4.0.31 RGB 135.33.177 LAB 203.29.71 HEX #80A1B6
PMS 513 CMYK 50.100.15.10 RGB 135.33.117 LAB 31.75.52 HEX #872175
PMS 390 CMYK 22.0.100.8 RGB 193.205.35 LAB 63.-82.-80 HEX #C1C023
PMS 7473 CMYK 70.0.38.8 RGB 44.175.164 LAB 172.74.68 HEX #2CAFA4
Approved Verbal ExpressionNew Ideas, Fresh Perspectives
Low Risk, High Reward
Real Work Experiences, Real World Edge
Shared Knowledge, Shared Success
Limitless Potential, Limitless Possibilities
The gradient is five times the size of the SUNY circle. Always use the CMYK colors (13.3.0.17 and 58.17.0.46) to create a seamless transition. To achieve an opacity gradient, add the desired colors to the gradient slider. Double click on a color square. Move the opacity slider to 0%.
In order to increase the readability of the copy, the secondary assets, and the SUNY Works brandmark, a gradient is used over the left side of photography using the opacity gradient shown to the left.
100% 0%
REAL WORKEXPERIENCES,REAL WORLDEDGE…MORE
To create the secondary assets, start with two outlined circles in the color of choice with the stroke set at 1 pt. Select both circles and go to Object › Blend › Blending options. Set the blend to Specified Steps and input the number of steps. Click ok and go back to Blend, this time selecting Make. For dark colors or images use these assets in white.
email or user name
••••••••••••••••
SUBMIT
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SUNY WorksBrand Segmentation
Business-to-Business SUNY Students
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FRESHIDEASFRESHPERSPECTIVES
HomeAboutTestimonialsPartners
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus eu metus sem, in porta nisi. Suspendisse ultrices nisl
vel lectus tincidunt varius eu vel metus. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos
himenaeos. Maecenas a malesuada enim. Morbi eu ultrices turpis. Mauris porta malesuada vestibulum. Morbi luctus
libero vitae elit pretium condimentum. Nunc fermentum vulputate luctus. Suspendisse eget dui sed sapien luctus semper
non id felis. In justo dolor, vehicula congue viverra a, gravida eu mi.
Works
email or user name
••••••••••••••••
SUBMIT
Job Title
Company Name
City
Industry
Keywords
SUBMIT
HerGameLife a new startup sports news website
focused on covering sports, including baseball from
a female perspective. After launching this past
spring, our network of…
NEW YORK JETS BLOGGER (Sports Media/pr/broadcasting)Manhattan — Posted July 17
Save • Email • Share
Comcast Corporation is one of the world’s leading
media, entertainment and communications
companies principally involved in the…
COMMTECH 1 (Installation & Service Installer)Hudson Valley — Posted 4 Days Ago
Save • Email • Share
Make your mark in Broadcasting. Sinclair Broadcast
Group, Inc is one of the largest and most diversified
television broadcasting companies in the nation,
programming 74…
MASTER CONTROL OPERATORAlbany — Posted Oct. 2
Welcome back, Matt.Search our collection of jobs:
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Copy talks about the benefit of the learningexperiences in the classroom and in the real world.
Corporate blue-graycombined with a small amount of bright color.
PMS 5405 PMS 5425PMS 5405 PMS 5425
PMS 390 PMS 7473
REAL WORLDEXPERIENCESREAL WORLDEDGE
Works
Cooperative education gives students accessto the New York’s job market before graduation.These work experiences not only educate butlead to future jobs.
Visit www.SUNY.edu/works
SHAREDKNOWLEDGE,SHAREDSUCCESS
THE POWER OF
STONYBROOK
FIND THE INTERNSHIP FOR YOU.
STONY BROOK HAS PARTNERED WITH
SUNY WORKS TO GIVE YOU THE BEST
REAL-WORLD WORK EXPERIENCES IN THE
STATE OF NEW YORK. SUNY WORKS AND
THE STONY BROOK CAREER TEAM HAVE
PARTNERED WITH THE MOST SOUGHT
AFTER COMPANIES IN THE STATE. IF YOU
ARE INTERESTED IN GETTING CLASS
CREDIT AND VALUABLE WORK EXPERIENCE
THEN WE’VE GOT A GREAT PROGRAM FOR
YOU. THIS BROCHURE WILL ANSWER MOST
OF YOUR QUESTIONS AND GIVE YOU THE
INFORMATION TO ACT.
The copy speaks about business investment, talent investment, and the mining of ideas.
LOWRISK,HIGHREWARD
Corporate blue-gray ColorsPMS 5425 PMS 512
PMS 390 PMS 7473
Brighter Colors
NEWIDEAS,FRESHPERSPECTIVES
The copy speaks to real world experience as well as career placement and expanded learning environment.
LIMITLESSPOTENTIAL,LIMITLESSPOSSIBILITIES
Leydi ZapataDirector for Strategic Engagement and [email protected]
For any questionsregarding theseBrand guidelinesPlease contact: