Lethbridge HurricanesOriginal Lethbridge Business Breakfast Club

Presented by:Tyler Brack

Blair Sanderson

“State of the union”

• For the first time in a few years, we held a rookie camp

• Feedback from the players was great

• Opportunity for rookies to work out any jitters before main camp

• Main training camp was very competitive

…con’t

• Changes the team has made since December 2014• New GM – Peter Anholt• New head coach – Brent Kisio• New assistant coach – Josh MacNevin• New head scout – Rob MacLachlan• New Strength conditioning coach – Trevor Hardy

• Reassertion of a “Player Centric” philosophy by GM and coaches

• Players• all 2015 draft picks were signed (Calen Addison, Josh Tarzwell)• all 2014 draft picks have now signed (Jordy Bellerive, Nick

Watson)

Important dates

• September 11 – Exhibition game in Coaldale

• September 15 – Season ticket pick-up

• September 17-19 – Thunder Challenge in the Crowsnest Pass

• September 23 – Last day to buy shares to attend AGM

• September 25 – Home opener

• October 5 – Annual General Meeting

Embarking on a journey

• Financial responsibility

• Build a winner

• Inspired players make for inspired teams that deliver high level consumer experiences

• Let Shareholders and other Stakeholders know what they can do to help! They tell us they want to!

Financial ownership

• New budgeting process this year

• Instead of building off of last year’s expenses, we started with our historical revenues and cut our expenses as much as we could to try to get a balanced budget

• We are restricted in some areas, as we still need to deliver a top quality WHL experience for our players

Share sales

• There are two types of shares now available for purchase• Non-par value shares

• $100 per share• 1 vote per share

• Par value shares• $1,000 per shares• 1 vote per share• Guaranteed* to get money back if team sells• Option to redeem your share starts 5 years after

day of purchase

Why new class of shares?

• Redeemable after 5 years from date of purchase

• Balance out equity invested in team with the market value of the team

• Provide working capital and lower financing charges

• Show WHL that the community still supports this team

Strategic Planning

• Key to the success of our team is the concept of having a strong, manageable strategic plan.

• The B.O.D. in conjunction with the City of Lethbridge planning department have built a strong foundation for which all future decisions will be based.

• A strong strategic plan allows for framework to be followed regardless of who is on the board or who the President is.

Where we Have missed the mark

• Expenses (Personnel wages, score clock, league initiatives, miscellaneous office expenses)

• Ticket Revenue (attendance)

• Concession (We have $0 concession revenue)

• Suite Revenue (Only receive revenue from 7 suites)

• NHL draft money (Develop players)• Approximately 35-45 WHL players are drafted each

year

• Playoff Money

Our goals, assists by you

• Increase season ticket holders, up from 1300 (2014/15)

• Average attendance 4000+

• Significantly increase Share Sales (increase owner capital). Our goal = $500,000 - $1,000,000

• Sell advertising at the current pace (corporate support)

• Access Corporate support from Multi-nationals in Lethbridge

• Continue to organize internal finances (ownership)

• New revenue opportunities have been identified

What are you doing to get 4000 fans?

• Changes to Board and Leadership were needed

• Very detailed Strategic Plan showing the direction we are going

• Transparency creates trust

• Changes to Hockey Operations (Better Product)• Experienced WHL people with good league relations• GM, Head Scout, Equipment Manager, Strength and

Conditioning Trainer/Sport Psych, Player personnel, and a new Head Coach

• The core focus: Teaching and Development

• Culture and attitude

Questions

We would like to thank you for your interest and support of this team!