Supplier

U.S. Market EntryLet a Market Leader Be Your Guide

Brand and Product GuidanceHow do your brand and product(s) fit in the U.S. Market?How do you compare against competitors?

Market SizingHow large is your potential market?How big are your potential competitors in the market and where do they operate?

Market Opportunity AssessmentWhat is the best direction for your brand and products?Which channels and segments represent the best opportunities?

Recommendations and Go-to-Market PlanningWhere and how should you enter the U.S.? Who are good potential partners for entry?How should you talk about and position your brand/ product(s)?

Research Methodology includes Internal stakeholder interviews, store and product audits, original trade research, proprietary market data, advanced analytics and deep industry and market knowledge.

Concept and Position GuidanceHow does your concept fit within the U.S. Market?What are the cultural barriers and opportunities for success?What existing U.S. concepts are similar?

Market SelectionWhich U.S. markets are the best opportunity for your brand and why?

Market ModelingWhat is the expectation for success upon entering the selected market(s)?How many locations of your brand can the market support?

Concept Validation and RefinementWhat brand or menu adjustments should you make to maximize success in the selected market(s)?

Market Positioning and Go-to-Market Strategy How do you talk about your concept to consumers and potential partners/franchisees? Which features should be highlighted? How do you gain awareness and trial?

Operator

U.S. Market EntryLet a Market Leader Be Your Guide

Research Methodology includes Internal stakeholder interviews, store and product audits, original trade research, proprietary market data, advanced analytics and deep industry and market knowledge.

360 Degreesof Foodservice ExpertiseTechnomic Inc., a Winsight company, delivers a 360-degree view of the food industry. It impacts growth and profitability for clients by providing consumer-grounded vision and channel-relevant strategic insights. Its services range from major research studies and management consulting solutions to online databases and simple fact-finding assignments. Its clients include food manufacturers and distributors, restaurants and retailers, other foodservice organizations, and various institutions aligned with the food industry.

300 S. Riverside Plaza, Suite 1600 Chicago, IL 60606 | P: 312.876.0004 info@technomic.com | technomic.com