Lessons learned from retail logistics in the Netherlands

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<p>Make or buy: Outsourcing W. Ploos van Amstel delaatstemeter@gmail.com September 2010</p> <p>The Netherlands</p> <p>Lessons learned retail logistics</p> <p>30-35% trucks on our roads are agrifood-related</p> <p>Walther Ploos van Amstel Amsterdam University of Applied SciencesMarch 2016</p> <p>1</p> <p>Share with you2What are trends in FMCG in the Netherlands?What are new requirements: fresh, full, fast, forecasted?Which innovations will be relevant?Which competencies are required?</p> <p>Agrifood: Netherlands is the most important gateway from and to EuropeLocal produced for local markets within EU: 50-80%Export non EU: 20-40%Meat, cereals and milk: manufacturers are dominantFor other products: trade is dominant. In transit 75% controlled by non Dutch based tradersAirport-seaport connection is importantEmerging markets for import: Africa, Central America90% of logistics is outsourced3</p> <p>Our consumers are changing:Smaller shipments, more frequent, on time4</p> <p>The NetherlandsRetail and food serviceMarket 57 bln Euro/year, no growth, even decline in sales volumes in past yearsLow prices and low margins in retail and food serviceRetail price levels 10-15% lower than UKRetail price levels 2-5% lower than B and FrFood service share is 31% and not increasing (anymore)Dutch catering market (1 bln Euro/year) not growingSpeciality stores: 18%. Supermarkets: 51%On line and convenience slowly growing, but still not significant and not profitable, maybe click-and-collect will bring potentialOngoing concentration in most distribution channels (but, still local-for-local business)</p> <p>5</p> <p>The Netherlands retail and food serviceConcentrated but, local for local6RetailFood service</p> <p>Next 10 years:Changing FMCG supply chains More volume with 25% people less in transport and distribution in 2020 due to aging populationReduce waste and increase sustainabilityIncrease freshness of products7</p> <p>7</p> <p>Innovation is driven by producers and retailers8</p> <p>CollaborationExternal collaboration (Suppliers)External collaboration (Competitors)External collaboration (Customers)External collaboration (Other organisations)InternalCollaboration </p> <p>VerticalCollaboration </p> <p>HorizontalCollaboration </p> <p>Network Collaboration </p> <p>Collaboration in the Netherlands is based on ECR framework10</p> <p>One example:Speed docking competitionGreen orderScan and go: SSCCDynamic dock planningDock and roll</p> <p>CollaborationAlign supply chainsStrategyBalanced scorecardSupply Chain Objectivessupply chainplan and controlICTorganizationStrategyBalanced scorecardSupply Chain Objectivessupply chainplan and controlICTorganizationALIGN SUPPLY CHAIN</p> <p>Supply chain process innovation: industry standards support reducing cost to serve13</p> <p>Innovations in transport</p> <p>Innovations in warehousing</p> <p>Dispersed supply chain operations in FMCGRetail: 100 DCsFood Service: over a 1.000 DCs6.000 producers</p> <p>More consolidationMore outsourcing16</p> <p>CollaborationStronger focus on planning and controlStrategyBalanced scorecardSupply Chain Objectivessupply chainplan and controlICTorganizationStrategyBalanced scorecardSupply Chain Objectivessupply chainplan and controlICTorganizationALIGN SUPPLY CHAINALIGN DATA AND PLANNING</p> <p>Retail transport control tower:from EDI to API</p> <p>Sharing data in the supply chain: CPFR19</p> <p>Collaboration is changing focusFrom efficiency, to growthNew focus is on long term growth by value creationFocus shifting from supply side to demand side 20</p> <p>Putting the consumer in control?21</p> <p>CollaborationSocial innovationStrategyBalanced scorecardSupply Chain Objectivessupply chainplan and controlICTorganizationStrategyBalanced scorecardSupply Chain Objectivessupply chainplan and controlICTorganizationSOCIAL INNOVATIONALIGN SUPPLY CHAINALIGN DATA AND PLANNING</p> <p>Social innovation:Doing business in HollandEgalitarian: teams take decisions, not top managementProcurement is KingBut, more focus on collaborative relationshipsNo nonsense culture: plain speaking and fact based Keep your promise(s): trustLanguage: Dutch, English and GermanInternational orientationRespect diversityPoldermodel: trade organisations are strongLight lunches if, at allHumour and we keep our private lives private23</p> <p>Social innovation:World class peopleArchitect of a profitable value chainCreate successful alliancesPlan and controlUse advanced ICTSuccessfully implement innovations:Train your team as you fight</p> <p>Future Supply Chain FMCGCapgemini and Consumer Goods Forum</p> <p> Capgemini. All rights reserved</p>

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