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KRISTINA PODNAR @kpodnar I Can Lick 30 Tigers Today Lessons Learned From Managing a Mobile App Development Team JBoye Philadelphia – May 8, 201

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I Can Lick 30 Tigers Today - presentation given by Kristina Podnar at the J. Boye Philadelphia 13 conference. Having a PMP or project management experience may qualify you for many software development projects, including the web, but mobile development team management is in a league of its own. Come and share in the discussion of lessons learned from developing mobile sites and applications for major TV networks and publishing houses. This presentation will focus heavily on how you, as a non-technical lead, can succeed in leading a technical development project.

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Page 1: Lessons Learned From Managing Mobile Team Development

KRISTINA PODNAR@kpodnar

I Can Lick 30 Tigers Today Lessons Learned From Managing a Mobile App Development Team

JBoye Philadelphia – May 8, 2013

Page 2: Lessons Learned From Managing Mobile Team Development

I used to think as a PM.

@kpodnar

Page 3: Lessons Learned From Managing Mobile Team Development

Traditional project management skills still apply

www.nativetrust.com

Target setting Problem solving Leadership Team building Triage

Identify what is needed or has to be done

Organize resources Monitor performance and task

completion Plan ahead for future requirements Deal with any problems that arise

But mobile development is a different kind of tiger!

Page 4: Lessons Learned From Managing Mobile Team Development

PM Skillset

Traditional PM Role Mobile Development PM Role

Plan-Do mindset Prepare a specific timeline and

sequence of activities Formally outline what, why, who,

how, and when Delivering on time and on budget

are the most important things

Envision-Explore-Adapt mentality User need vs. technical feasibility Lead a motivated, experienced,

and disciplined development team Focusing on delivering real

business value at all times is the most important thing

@kpodnar

Page 5: Lessons Learned From Managing Mobile Team Development

Here’s what we’ll do!

Here’s what we’ll do!

What We’re Doing

www.nativetrust.com

I heard a rumor at WWDC!

I heard a rumor at WWDC!

Page 6: Lessons Learned From Managing Mobile Team Development

TRADITIONAL THINKING

Paced technology changes and platform upgrades.

Greater number of examples/proofs.

Often customizations vs. development.

Requirements are (mostly?) proven.

MOBILE THINKING

Marketplace is constantly changing.

Nobody has the actual solution because you are racing not pacing (MRAID, BlueKai, UA).

New device features are released quarterly.

Often “on the fly” requirements.

What We’re Doing

@kpodnar

Page 7: Lessons Learned From Managing Mobile Team Development

Requirements, design, development, testing, release!

Requirements, design, development, testing, release!

How We’re Doing It

Wash, rinse, repeat!

Wash, rinse, repeat!

www.nativetrust.com

Page 8: Lessons Learned From Managing Mobile Team Development

TRADITIONAL THINKING

Initiating Planning Executing Monitoring and

Controlling Closing

MOBILE THINKING

More complicated environment drives momentum and development.

It’s a living product – we can’t get it all in one swipe.

Any release must include an SDK.

How We’re Doing It

@kpodnar

Page 9: Lessons Learned From Managing Mobile Team Development

Leverage established

best practices.

Leverage established

best practices.

How We’re Delivering

www.nativetrust.com

Live in an ever-changing world.Live in an ever-changing world.

Page 10: Lessons Learned From Managing Mobile Team Development

TRADITIONAL THINKING

Run through the system requirements specification.

Leverage all platforms, browsers and devices.

Weekend/off-peak releases.

MOBILE THINKING

Lack of specifications (SRS), and reliance on use cases.

Improve quality before product is complete.

UDID-based (until May 1). App store beta cycles. Can you really replicate

testing?

How We’re Delivering

@kpodnar

Page 11: Lessons Learned From Managing Mobile Team Development

Key Take-Aways

www.nativetrust.com

Blend your PM “gut instinct” with new thinking

Be humble about technology Become hands on Simple costs less Sweat the little stuff Get a lucky penny

Page 12: Lessons Learned From Managing Mobile Team Development

Some More Take-Aways

Objectify requirements Pair coding is highly

underrated – use it! Implement strong and

short-term incentives Use ALL of the tools you

can Sign personal OLAs Look for friends in “fast

places”

It is still a thankless job.

Go lick those tigers!

@kpodnar

Page 13: Lessons Learned From Managing Mobile Team Development

Questions/Discussion - Today and After JBoye


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