Lessons 3-6: Campaigning for Energy Efficiency

Supporters of the Big Energy Efficiency Project

The Challenge• Students will create a campaign to persuade

people to be more energy efficient.• The best school campaign team, if you so

choose, are entered into The Challenge.

The best Year 7 or S1 national campaign and the best Year 8/9 or S2/3 campaign wins:

• £1000 of science equipment vouchers for their school.

• £50 personal vouchers to be given to members of the winning team*

*Please refer to terms and conditions, which can be downloaded from the Pod (www.jointhepod.org/beep)

Lesson 3 OverviewActivity 1• What is a Kilowatt hour? (worksheet and activity)Activity 2• Students work in their teams to progress their campaigns

1. Recap Step 1 - Developing Your Campaign Ideas (A3 worksheet from previous lesson)

2. Step 2 – Organise Your Campaign Worksheet 3. Step 3 – Use Results Sheet for collecting campaign results

Closing Activity / Homework • Electricity Consumption Exercise (worksheet)

LESSON 3 Campaign recap

• Review the ideas you gathered in Step 1 (last lesson’s worksheet)• Each Campaign must include:1. Campaign Name2. Description of the problem you wish to change – explain how energy is

currently being wasted at home3. Campaign Aim - what changes will your campaign aim to deliver and how

will this help people (environmental and cost saving benefits)4. Target Audience – who will your campaign be aimed at.5. Campaign Plan – including the activities you will deliver6. Results – to measure the reach and impact of the campaign

- How many people you reached.- Who you reached.- Evidence they have to show changes have been made

LESSON 3 - ACTIVITY 2 Step 2: Organise your campaign

Using the worksheet, work in groups to plan your activities. Think about:

1. Your target audience – what activities will help reach the most amount of people in the best way (e.g.: poster campaign, social media, exhibition).

2. The messages you wish to communicate (what energy saving behaviour to you wish to achieve).

3. The time and resources you have available.4. Measuring success - How will you collect information as

evidence.

LESSON 3 Some ideas for campaign activities:

LESSON 3Step 3: Collecting results

• As you begin to run activity use the Results Sheet to collect and record information.

• Each campaign must collect and record the following data:

Profile How many did you reach?

University Students

Families

Retired People

Other (please specify)

Total

What evidence could you collect that would help you evaluate your campaign’s success?

OVERVIEWLesson 4

Activity 1• The Biggest Loser Quiz (interactive quiz)

Activity 2• Students work in their teams to progress campaigns

– Focus on collecting results and evidence

• Watt Can You Power? (worksheet and activity)

Closing / Homework Activity• Continue to work on campaign

LESSON 4Collecting Results

1. What evidence have you gathered so far?

2. What else could you collect to help you evaluate your campaign’s success? (statistics; photographic evidence; positive feedback; interviews)

• Remember to use the Results Sheet to collect and record your results

OVERVIEWLesson 5

Activity 1• Carbon Cruncher Quiz (interactive activity) Activity 2• Recap on judging criteria for the best school campaign, and for

The Challenge if you are entering.• Students work in their teams to progress campaigns and

prepare their presentations.

Closing / Homework Activity• Prepare presentations for lesson 6

LESSON 5 The Big Energy Efficiency Project

LESSON 5Presenting your campaigns

The following headings are a guide (1 slide for each)1. Campaign Name2. The problem/s you identified (how energy was being wasted at

home)3. Campaign Aim (what changes your campaign aimed to deliver and

the environmental and cost saving benefits)4. Target Audience (who was your campaign aimed at?)5. Campaign Activities (what did you do?)6. Results

- How many people you reached.- Who you reached.- Evidence you have that changes have been made.

LESSON 6 – Activity 1

The Judging!• Mark each team’s campaign by scoring each column out of 5

Team Name (list each team you are marking below)

Identifying and understanding the Issue

Explaining the benefits of making positive changes

The Campaign Results: extent of community outreach (number of people and who they are) and evidence of positive change

Total (max 20 points)

Team 1

Team 2

Team 3

LESSON 6 Now you have completed your campaign please:1. Complete the second student survey

https://www.surveymonkey.com/r/BEEP2016_After

2. If you are entering The Challenge, the best school campaign team and teacher must prepare an entry by completing the two entry forms. Teachers submit theirs online and students together with all other material via email

If you are entering The Challenge, you could win £1000 of science equipment for the school, and £50 vouchers to be given to the members of the winning team!*

GOOD LUCK!*Please refer to terms and conditions, which can be downloaded from the Pod (www.jointhepod.org/beep)