Kokunuza Dokunun

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A PLACE OF MAGIC:- Combining two continents at the same time, Istanbul has its own way of merging di�erent cultures and civilizations into one magical place everyone can enjoy, it makes no surprise to know that the city has become one of the most acclaimed touristc attractions in the world, specially for people from the gulf area, enabling a major opportunities for commercial investments.

- From this ever growing and diverse environment we were inspired to launch our new project, a project that we’re fully committed to see it come alive.

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THE FLOWER:- �e story of lilac, according to Greek mythology, begins with a beautiful nymph named Syringa .Captivated by her beauty, Pan, the proud master of the forests and �elds, chased Syringa through the forest. Frightened by his a�ections, Syringa escaped by turning herself into an aromatic bush – the �ower we now refer to as lilac.

- In the language of �owers, purple lilacs symbolize the �rst emotions of love while white lilacs represent Syringa’s youthful innocence, year-to-year di�erences in timing of the lilac bloom are said to indicate the coming of spring. Hence, Lilacs are considered the Harbingers of Spring.

THE BRAND:- Our brand's Name introduces the word "LELAS" as mentioned in Turkish from "LILAC" which means: Lilac Flower, in its Greek origins, Symbolism of color, and Natural association we found a perfect re�ection of our core values and vision.- Around the name LELAS we built a young and proud charachter, full of love and innocence; however, our charachter is not a weak one, for even in the hardest of times Lilacs are the �rst to blosso.

- From our head quarters in Istanbul, a city full of Heirtage, Culture, Contradictions and Harmony! we launched the brand in 2014 with the ultimate goal to reinvent the Turkish Perfumes industry and introduce LELAS as a world wide leading brand.

- Our vision is not made of foolishness or mere aspirations, for it comes from long and international experience in the �eld of perfumes and fragrances, enabling us to build a solid foundation of pioneer vigor, where quality and discipline work harmonically with passion and creativity.

THE FLOWER AND THE BRAND

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PRIDE:Yes, Pride is a sin, one that we’re guilty of, because each and every one of our fragrances is a creation we fully believe in, a perfume will not leave our laboratory unless we can proudly say “YES, THIS IS OURS”.

IMAGINATION:Besides the Lilac's symbolism, its color, PURPLE, is the color of dreams and imagination.In an industry where dozens of competitors and professionals are racing to �nd the next “OUT OF THE BOX” perfume, imagination is a necessity not a luxury.

DEVOTION:From a consumer’s point of view, the fragrance industry may seem like an easy job, but as professionals we are fully aware of the enormous amount of devotion, hardwork, and commitment required to bring a quality perfume into the light.

INTEGRITY:Nowadays, it has never been easier to rely on absurd promises and false advertisements to sell a product. but, we �rmly believe that honesty and integrity are the only way for a business to prosper and outstand the tests of time.

“Pan, the proud God of forests” “Purple, the color of imagination” “Lilacs, Harbingers of Spring” “Syringa, the pure Nymph”

LELAS VALUES

PASSION DISCPLINE

OUR MOST RECENT CREATIONS

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EMERALD55 ML

LELAS PINK50 ML

LELAS RED50 ML

EASTERN MAGIC100 ML

ARABIAN NIGHTS100 ML

SAFIYE SULTAN50 ML

MAKAM-I IBRAHIM10ML

MUSK100 ML

ISTANBUL ROSE10 ML

SO WOW100 ML

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SEASONAL PRODUCTS AND MEDIA CAMPAIGNS

A PICTURE SPEAKS A THOUSAND WORDS, IMAGINE WHAT A VIDEO CAN DO!LELAS RED Valentine’s day 2016 campaign

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INTERGRATED MEDIA CAMPAIGNS

PRODUCT PACKAGING AND GIFT SETS

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Lelas O�cial Bag

Small Size Bag

Lelas Gi� Box

Medium Size Bag

Five PerfumesGi� Set

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SALES POINT CONCEPT -TYPE A 1- Lelas Logo Plate.2- White Spotlights.3- White led light.4- Signature Show boxes5- Special Editions visual.6- Mirors concealing structural columns.

Even the greatest of products will fail miserably if not presented in a proper manner, this is why our designers have poured an enormous e�ort into creating the concept for Lelas stands and sales points, insuring an elegant eye catching overall design, while paying utmost attention to details.�e Black\White contrast merged with the purple signature of Lelas’ visuals and white lights illuminating the glass show boxes is a sure reciepe to draw the attention of pass byers.

7- Operable glass drawers for show-casing products.8- Product visuals printed on dura-trance �lm material and equipped with back led lighting.9- Operable door.10- Commercial vidoes screen.

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SALES POINT CONCEPT - TYPE B 1- Lelas Logo Plate.2- White Spotlights.3- White led light.4- Signature Show boxes5- Special Editions visual.6- Operable glass drawers for showcasing products.

7- Product visuals printed on dura-

with back led lighting.8- Operable door.9- Commercial vidoes screen.

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A key element of our sales point concept is: ADAPTABILITY.based on the location, its dimensions and properties the overall design can be adjusted to match di�er-ent situations while maintaining the same Lelas concept.�e above concept -TYPE B - is usually used for smaller locations where the canopy may not be an appropriate option

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PROFESSIONAL TRAINED SALESMEN

ELEGANT BLACK UNIFORM FITS WITHIN THE STAND’S CONCEPT AND ENSURES A PROFESSIONAL IMPRESSION THROUGH ALL OF OUR STORES

OFFICIAL WEBSITE

Regular new content - Featured products / Special editions / New Perfumes - Newsletter Subscribtion - Stores map and adresses.

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THANK YOU FOR YOUR TIME