legal employer brand networking event

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  1. 1. Employer Brand Networking Event: Legal Industry 7th April 2016
  2. 2. Agenda 1:45 2:30 LinkedIn Insights: Legal Talent Pools 2:30 3:00 Freshfields Spotlight: Best practices and Q&A Students on LinkedIn 2 3:00 3:15 Break 3:15 4:15 Group Discussion 4:15 Drinks & Networking Aoife Morehead Talent Brand Consultant, LinkedIn Padraic McMahon Snr. Talent Brand Consultant & Team Lead, LinkedIn James Denning Relationship Manager, LinkedIn
  3. 3. Today is an opportunity to invest in your professional network And lets meet again in Soho in September, to discuss how we have progressed over the last six months. Details to follow you are on the invite list! Hopefully you will now recognise a few more faces at ConnectIn on May 16th
  4. 4. Who is in the room?
  5. 5. April 2016 Legal Industry Insights
  6. 6. In the Legal industry, Job Seasonality shows spikes in January, May/ June, and again in September for members starting new jobs K 10K 20K 30K 40K 50K 60K Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec MonthlyJobStarts 2013 2014 2015 The largest peaks coincide with the end of Christmas holidays, the end of the school term, and the end of Summer holidays Industries Included: Law Practise and Legal Services
  7. 7. These Professionals dont make careers decisions overnight You need to start warming up and pipelining talent pools months in advance 6 months prior to starting at a new company, LinkedIn influenced hires had their first view of a job from that company 6 months prior to starting at a new company, LinkedIn influenced hires are for the first time impacted by Recruiter 4 months prior to starting at a new company, LinkedIn influenced hires have their first interaction with the Companys Career page Industries Included: Law Practise and Legal Services Data in this slide is for new hires from 2015
  8. 8. Key Highlights Partners are extremely loyal to their employers they spend an average of 9.5 years working at each company they work for Excellent Compensation & Benefits are a huge driver for Partners in Europe when considering a new job opportunity 8 9,000+ Digital & Marketing Professionals working in the Legal Industry in the UK on LinkedIn 24,000+ Partners working in the Legal Industry in the UK on LinkedIn Consider looking outside of your core industry when recruiting this type of talent 53% of this talent pool have come from outside of the legal industry This talent pool is more active than others, 1 in 3 have viewed a job in the last 3 months
  9. 9. Partners in the UK Legal and Law Practise Industries Talent Pool 2016 9
  10. 10. Where is this talent pool located?
  11. 11. We analysed the Legal and Law Practise market on LinkedIn using the following criteria filters: 11 Legal Services, Law PractiseIndustries United KingdomGeography PartnerJob Title Keywords
  12. 12. Globally there are 263K+ members in this talent pool 9% are in the UK 12 Global 263K+ members EMEA 74K+ members United Kingdom 24K+ members
  13. 13. There are 24K+ members in this talent pool in the UK with most of this talent pool residing in London 13 Size of bubble =Supply Red is high demand, Green is low demand
  14. 14. Edinburgh and Glasgow have lower demand relative to supply of this talent pool High Demand Hidden Gems Saturated Nottingham, UK Leeds, UK 14
  15. 15. What are some key attributes of this talent pool?
  16. 16. These professionals tend to spend 9.5 years at each company they work for 16 Average Years Experience 18.9 years Average # of Companies 2 companies Average Years per Company 9.5 years
  17. 17. Talent Drivers data helps you craft your EVP We ask LinkedIn members: What attributes are important when considering a job? Representative sample of LinkedIn members took this survey in Q1 2015 404K+ professionals in NAMER, Europe, APAC, LATAM and MENA 17
  18. 18. What will move Partners in Europe when theyre considering a job opportunity? Question asked: Please select the 5 most important factors when considering a job opportunity. Source: LinkedIn Q1 2015 survey of 256 partners across Europe Top 5 Most Important % who say attribute is important 18 70% 53% 51% 47% 43% 40% 36% 30% 30% 30% 26% 23% 13% 6% 2% Excellent compensation & benefits Challenging Work Culture that fits my personality Good work/life balance Strong career path A company with a long-term strategic vision Having a good relationship with your colleagues A place I would be proud to work Having a good relationship with your superiors Flexible Work Arrangements Ability to make an impact Strong employee development Values Employee Contributions Job security Internal transfer opportunities
  19. 19. What are these members doing on LinkedIn? 19
  20. 20. Connect & Communicate 76% network with other professionals Here are how these professionals spending their time on LinkedIn? You can engage these members across many different touch points Note: out of members who were active in the last 3 months 86% learn about what other colleagues are doing Research People & Companies Professional Insights 79% are staying up to date on industry discussions Viewing Jobs 14% are actively learning about career opportunities 20
  21. 21. What companies are this talent pool actively following? This talent pool is predominantly following new outlets and companies within the finance industry 21 Top followed companies of non-employees (by volume) The Law Society The Economist BBC News Harvard Business Review Santander UK Corporate & Commercial Lloyds Banking Group Royal Bank of Scotland Financial Conduct Authority TED Conferences HSBC Solicitors Regulation Authority Financial Times Barclays Savills PwC
  22. 22. What content is this talent pool interested in? 22
  23. 23. What kind of content is this talent pool most interested in? These topics can help you understand what kind of content resonates 23 Trending Topics by Shares YTD Example Articles per Trending Topic Arbitration English judges tell warring spouses to resolve financial disputes without courts Divorce: 12 questions all women should ask Litigation Fixed Fees for Finance Cases Staggering price of legal fees comes with a human cost Law Firms Knights proving top choice in 'war on talent Knights recognised as a key consolidator in the legal sector
  24. 24. Digital & Marketing Talent in the UK Legal and Law Practise Industries Talent Pool 2016 24
  25. 25. Where is this talent pool located?
  26. 26. We analysed the Legal and Law Practise market on LinkedIn using the following criteria filters: Legal Services, Law PractiseIndustries United KingdomGeography 26 Function: IT, Engineering, Marketing OR Members with Digital & Marketing Skills* Function & Skills * See Appendix for skills list
  27. 27. Globally there are 86K+ members in this talent pool 11% are in the UK 27 Global 86K+ members EMEA 21K+ members United Kingdom 9K+ members
  28. 28. There are 9K+ members in this talent pool in the UK with most of this talent pool residing in London 28 Size of bubble =Supply Red is high demand, Green is low demand
  29. 29. Liverpool and Sheffield have lower demand relative to supply of this talent pool High Demand Hidden Gems Saturated Glasgow, UK 29
  30. 30. What are some key attributes of this talent pool? 30
  31. 31. These professionals tend to spend 4 years at each company they work for 31 Average Years Experience 13.6 years Average # of Companies 3.2 companies Average Years per Company 4.3 years
  32. 32. Consider looking outside of your core industry Of these 9K+ members, 5K (53%) have worked in companies not in Legal and Law Practise industries 32 % of the 5K that have worked in other industries 28% 13% 12% 11% 9% 7% 6% 6% information technology and services financial services marketing and advertising retail computer software higher education telecommunications accounting % who have worked in this industry
  33. 33. Work-life balance is more important than compensation for this talent pool 33 Top 5 Most Important *Based on UK professionals in IT/Financial Services industry working in Marketing/IT/Engineering functions.
  34. 34. What are these members doing on LinkedIn? 34
  35. 35. Connect & Communicate 74% network with other professionals Here are how these professionals spending their time on LinkedIn? You can engage these members across many different touch points Note: out of members who were active in the last 3 months 80% learn about what other colleagues are doing Research People & Companies Professional Insights 84% are staying up to date on industry discussions Viewing Jobs 39% are actively learning about career opportunities 35
  36. 36. What companies are this talent pool actively following? This talent pool is predominantly following tech companies and companies within the Legal and Law Practise industries 36 Top followed companies of non-employees (by volume) Microsoft Google Apple BBC CIM | The Chartered Institute of Marketing The Law Society The Economist TED Conferences Freshfields Bruckhaus Deringer Clifford Chance LLP BBC News Allen & Overy Harvard Business Review HP Hewlett Packard Enterprise
  37. 37. What content is this talent pool interested in? 37
  38. 38. What kind of content is this talent pool most interested in? These topics can help you understand what kind of content resonates 38 Trending Topics by Shares YTD Example Articles per Trending Topic Law Firms How risky is it for a firm if lawyers tech skills are not up to speed? Stephens Scown shines in UKs top 100 places to work list Social Media Marketing 6 Top Marketing Tips for Lawyers in 2016 The Phantom Stalker: A Social Media Ramble Web Marketing Meet the Marketer: Joe Pulizzi, the God