Slide 1

Ledes, ledes, ledesBasic inverted pyramid ledeThis is the one you must masterBasic inverted pyramid ledeThis is the one you must masterPrioritize the Ws and a H and jam most of them into the first sentenceBasic inverted pyramid ledeThis is the one you must masterPrioritize the Ws and a H and jam most of them into the first sentenceSum it up, boil it downBasic inverted pyramid ledeThis is the one you must masterPrioritize the Ws and a H and jam most of them into the first sentenceSum it up, boil it downIs it clear, active, not wordy, compelling?Basic inverted pyramid ledeThis is the one you must masterPrioritize the Ws and a H and jam most of them into the first sentenceSum it up, boil it downIs it clear, active, not wordy, compelling?The essence of journalism: what is the news?

Other lede variationsDelayed identification ledeOther lede variationsDelayed identification ledeLede that withholds a persons name (or other key W) until the second graph

Other lede variationsDelayed identification ledeLede that withholds a persons name (or other key W) until the second graphDont name names in lede unless person is well known (Prominence)Other lede variationsImmediate identification ledeOther lede variationsImmediate identification ledeUse only when somebody really important says or does something

Other lede variationsAnecdotal/narrative ledesOther lede variationsAnecdotal/narrative ledesA mini story to illustrate your bigger storyOther lede variationsAnecdotal/narrative ledesA mini story to illustrate your bigger storySave for longer stories, feature news, softer newsOther lede variationsAnecdotal/narrative ledesA mini story to illustrate your bigger storySave for longer stories, feature news, softer newsWall Street Journal loves this style

Other lede variationsScene-setter: It was a dark and story might...Other lede variationsScene-setter: It was a dark and story might...Direct address: Your tax bill is about to go up after Sarasota City Commissioners...Other lede variationsScene-setter: It was a dark and story might...Direct address: Your tax bill is about to go up after Sarasota City Commissioners...Startling statement: One in three LAF students will drop their iPhones in a smoothie this year...

Ledes to avoidLedes to avoidTopic lede: The City Commission met Tuesday to discuss tax increases.Ledes to avoidTopic lede: The City Commission met Tuesday to discuss tax increases.Question lede: Will the Florida Gators come out of their funk in time to earn a bowl bid?Ledes to avoidTopic lede: The City Commission met Tuesday to discuss tax increases.Question lede: Will the Florida Gators come out of their funk in time to earn a bowl bid?Quote lede: Journalism is the best class ever, said Boy M. Ismart.Meet your datelineIts used to let readers know where the story is originating

Meet your datelineIts used to let readers who where the story is originatingStyle is:

SARASOTA, Fl. --

Meet your datelineIts used to let readers who where the story is originatingStyle is:

SARASOTA, Fl.

No need to add state with big cities such as Chicago, San Francisco or Miami

Ledes

Assignment 10/25Pages 46-51, IRAssignment 10/25Pages 46-51, IRDo exercises 1, 2, 4, 5, 6 on pages 131-132 of TTS. You will turn then in on 10/25 in MLA style (as best as it can fit in)