!

Lecture notes on Innovation and Entertainment

Technology !

John Pisciotta Creative Entertainment Technology

20010 EIS2350.01 !

MIKE CURB COLLEGE OF ENTERTAINMENT AND MUSIC BUSINESS

!

Learning Doing Trap 

John Pisciotta - Lecture notes on Innovation and Entertainment Technology

What somebody else did or

What you are doing

Super fan or

Newsworthy

Group think or

Free thinker

Talks about ideas or

Executes ideas

Shiny object syndrome or

Focused

Uncomfortable with disagreement

or Comfortable disagreeing

Talent or

Team

Degree or

Experience

Passengers or

Drivers

Avoids risk or

Takes smart risk 

Avoid failure or

fails fast, learn from it. 

Strategist or

Strategy+Tactical 

Sidelines or

In the game

Lives in their head or

Gets it into the world

Elevated view of their own opinion

or Let the data tell the story

Fear the future or

Trust the future

Mercenaries or

 Missionaries

Overly clever or

Not overly clever.

LoudLab Principle #1:

The 2% Principle

The 2% principle is a tool we use everyday.  This came out of a lifelong habit of collecting things that are solidly within the top 2% (e.g., end of year earnings, phone calls, marketing materials, culture components, financial

modeling, speaking and presenting, letters to employees, UX/UI, team collaboration tools.

  The 2% Principle begins with this question: Is what I am spending time on

and executing in the top 2% of everything else in this field? For the purpose of this course, this is important because you are competing not only with

your classmates, but people on a global level.

Please note, that you don’t have be within the top percentage right now, but you might want to consider eventually to get there. The top 2% is the

baseline to measure against. I'm not giving you a set of rules or criteria that will get you there. This needs to be your internal adventure. You will need to

own the 2% principle for it to be meaningful to you and your trajectory. If used over time, The 2% principles will touch everything you do.

!!!!!

John Pisciotta Lecture notes on Innovation and Entertainment Technology

!!

Creative Entertainment Technology 20010 EIS2350.01

!MIKE CURB COLLEGE OF ENTERTAINMENT AND MUSIC BUSINESS

!@johnpisciotta

http://www.loud-lab.com http://musicsynk.com