lecture 2 - oppurtunity
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Lecture for EntrepreneurshipTRANSCRIPT
Entrepreneurial Opportunities
Dr Noor Muhammad
What is an Opportunity?
Opportunity: The chance to do something in a way which is both different from and better than the way it is done at the moment. It offers the possibility of delivering new value to the customer.
(Wickham, 2006).
A favourable set of circumstances that creates a need for new product, service or business.
(Barringer and Ireland, 2010).
What is an Opportunity?
An opportunity is a situation in which
something can be improved, usually when
value can be created for a constituency and
captured by the creator
Composite Definitions of Opportunity
An opportunity is the possibility of introducing a
new product to the market at a profit.
Dominant & Identifying Common Elements:
New/Novelty
Products
Feasibility/Possibility
Internal value/Profit
Market Need/Demand
Composite Definitions of Opportunity
An opportunity is an idea that has developed into
a business form.
Dominant & Identifying Common Elements:
• Business form;
• Idea/business idea;
• Progression of development.
Composite Definitions of Opportunity
An opportunity is an entrepreneur’s perception of a feasible means to obtain/achieve benefits.
Dominant & Identifying Common Elements:
Perception
Internal value
Profit
Composite Definitions of Opportunity
An opportunity is an entrepreneur’s ability to
create a solution to a problem.
Dominant & Identifying Common Elements:
Market need/ Demand
Problem/solution
Creative process/creativity.
Types and Some Examples of Opportunities
1. New products/services e.g. Dyson vacuum cleaners
2. New markets e.g. McDonalds
3. New sources of supply of raw materials or other inputs
4. New forms of business organisation e.g. franchising
5. New ways of distribution/delivery e.g. Amazon, Dell, FedEx
6. New means of communicating with customers and suppliers
e.g. e-Bay
The Timmons Model for Entrepreneurial Success:
Opportunity Entrepreneur
Resources
Fits & Gaps
Business plan
Uncertainty Uncertainty
Uncertainty