lect5 math ahp
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kakakTRANSCRIPT
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AHP Theory and MathAHP Theory and Math
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NOMINAL SCALES
Invariant under one to one correspondence
Used to name or label objects
ORDINAL SCALES
Invariant under monotone transformations
Cannot be multiplied or added even if the numbers belong to the same scale
INTERVAL SCALES
Invariant under a linear transformation
ax + b a > 0 , b 0
Different scales cannot be multiplied but can be added if numbers belong to the same scale
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RATIO SCALES
Invariant under a positive similarity transformation
ax a > 0 Different ratio scales can be multiplied. Numbers fom the same ratio scale can be added.
ABSOLUTE SCALES
Invariant under the identity transformation
Numbers in the same absolute scale can be both added and multiplied.
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RELATIVE VISUAL BRIGHTNESS-I
C1 C2 C3 C4
C1 1 5 6 7
C2 1/5 1 4 6
C3 1/6 1/4 1 4
C4 1/7 1/6 1/4 1
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RELATIVE VISUAL BRIGHTNESS -II
C1 C2 C3 C4
C1 1 4 6 7
C2 1/4 1 3 4
C3 1/6 1/3 1 2
C4 1/7 1/4 1/2 1
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RELATIVE BRIGHTNESS EIGENVECTOR
I IIC1 .62 .63
C2 .23 .22
C3 .10 .09
C4 .05 .06
Square of Reciprocal Normalized normalized of previous Normalized
Distance distance distance column reciprocal
9 0.123 0.015 67 0.61 15 0.205 0.042 24 0.22 21 0.288 0.083 12 0.11 28 0.384 0.148 7 0.06
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CHAIRS EXAMPLE
C1 C2 C3 C4
C1 E B(M-S) B(S-V) V
C2 - E M B(M-S)
C3 - - E B(E-M)
C4 - - - E
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SCALE COMPARISON
(2) 1-5 1 2 2 3 3 4 4 5 5
(3) 1-7 1 2 2 3 4 5 6 6 7
(4) 1-9 1 2 3 4 5 6 7 8 9
(9) 1-18 1 4 6 8 10 12 14 16 18
(11) 1-90 1 20 30 40 50 60 70 80 90
(12) .9 1 .9 x 1-9 scale
(26)
(27) . . .
Scal
e
Equ
al
Bet
wee
n
Mod
erat
e
Bet
wee
n
Stro
ng
Bet
wee
n2
2/n
Ver
y St
rong
Bet
wee
n
Ext
rem
e
25.
21
25.1
22
25.2
23
25.3
24
98/n
98/1
98/8
1
1
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Eigenvector for each scale(1) 0.451 0.261 0.169 0.119(2) 0.531 0.237 0.141 0.091(3) 0.577 0.222 0.125 0.077(4) 0.617 0.224 0.097 0.062(5) 0.659 0.213 0.083 0.044(6) 0.689 0.198 0.074 0.039(7) 0.702 0.199 0.066 0.034(8) 0.721 0.188 0.060 0.031(9) 0.732 0.185 0.057 0.026(10) 0.779 0.162 0.042 0.017(11) 0.886 0.098 0.014 0.003(12) 0.596 0.229 0.105 0.070(13) 0.545 0.238 0.124 0.094(14) 0.470 0.243 0.151 0.135(15) 0.352 0.236 0.191 0.221(16) 0.141 0.162 0.230 0.467(17) 0.340 0.260 0.212 0.187(18) 0.445 0.271 0.171 0.113(19) 0.513 0.266 0.142 0.078(20) 0.561 0.259 0.122 0.059(21) 0.431 0.260 0.172 0.137(22) 0.860 0.111 0.021 0.009(23) 0.953 0.043 0.003 0.001(24) 0.984 0.015 0.001 0.000(25) 0.995 0.005 0.000 0.000(26) 0.604 0.214 0.107 0.076(27) 0.531 0.233 0.134 0.102
0.608 0.219 0.111 0.062
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What is the Ratio of Two Ratio Scale Numbers?
The ratio W i / Wj of two numbers W i and W j that belong to the same ratio scale a W a > 0 is a number that is not like W i and W j . It is not a ratio scale number. It is unit free.
It is an absolute number.It is invariant only under the identity transformation.
Example: The ratio of 6 kilograms of bananas and 2 kilograms of bananas is 3. The number 3 tells us that the first batch of bananas is 3 times heavier than the second. The number 3 is not measured in kilograms. It is a cardinal number. It would become meaningless if it were altered.
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The Fundamental Scale
The fundamental scale of the AHP, being an estimate of two ratio scale numbers involved in paired comparisons, is itself an absolute scale of numbers. The smaller element in a comparison is taken as the unit, and one estimates how many times the dominant element is a multiple of that unit with respect to a common attribute, using a number from the fundamental scale.
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The Derived Scale of the AHP
The scale derived from the paired comparisons in the AHP is a ratio scale w1,…, wn.. The comparisons themselves are based on the fundamental scale of absolute numbers. When normalized, each entry of the derived scale is divided by the sum
w1+…+ wn. . Because the sum of numbers from the same ratio scale is also a number from that scale, normalization of the wi means that the ratio of two ratio scale numbers is taken. It follows that the normalized scale is a scale of absolute numbers. It is only mean-
ingful to divide wi by one or by the sum of several such wi to obtain a meaningful absolute number. Thus the ideal mode in the AHP divides wi by the largest entry in the scale w1,…, wn.
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The Composite Overall Scale in the AHP
Synthesis in the AHP produces a composite scale of absolutenumbers. It is obtained by multiplying an absolute number representing relative dominance with respect to a certaincriterion by another absolute number which is the relativeweight of that criterion. The result is an absolute number thatis then added to other such numbers to yield an overall composite scale of absolute relative dominance numbers.
This compounding of dominance is similar to compounding probabilities that are themselves absolute numbers that arerelative .
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w = w a ijij
n
1 =j
max
1 = wi
n
1=i
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...
...
...
...
1 n
1 1 1 1 n 1 1
n n 1 n n n n
A A
w w w w w wAAw n n w
w w w w w wA
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12 1
12 2
1 2
1 ...
1/ 1 ...
1/ 1/ ... 1
n
n
n n
a a
a aA
a a
ija jiai
Let A1, A2,…, An, be a set of stimuli. The
quantified judgments on pairs of stimuli Ai, Aj, are
represented by an n‑by‑n matrix A = (aij), ij = 1,
2, . . ., n. The entries aij are defined by the
following entry rules. If aij = a, then aji = 1 /a, a 0. If Ai is judged to be of equal relative intensity
to Aj then aij = 1, aji = 1, in particular, aii = 1 for
all i.
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Clearly in the first formula n is a simple eigenvalue and all other eigenvalues are equal to zero.
A forcing perurbation of eigenvalues theorem:
If is a simple eigenvalue of A, then for small > 0, there is an eigenvalue () of A() with power series expansion in :
()= + (1)+ 2 (2)+…
and corresponding right and left eigenvectors w () and v () such that w()= w+ w(1)+ 2 w(2)+…
v()= v+ v(1)+ 2 v(2)+…
Aw=nw
Aw=cw
Aw=maxw
How to go from
to
and then to
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max .1
n
n
On the Measurement of Inconsistency
A positive reciprocal matrix A has with equality if and only if A is consistent. As our measure of deviation of A from consistency, we choose the consistency index
max n
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so and is the average of
the non- principal eigenvalues of A.
n
iin
2max
2
1
1
n
iin
n
iin
2max
We know that and is zero if and only if A is consistent. Thus the numerator indicates departure from consistency. The term “n-1” in the denominator arises as follows: Since trace (A) = n is the sum of all the eigenvalues of A, if we denote the eigenvalues of A that are different from max by 2,…,n-1, we see that ,
0
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w(s) = dt w(t)t)K(s, b
a
max
w(s)= t)w(t)dtK(s, b
a
w(s)= t)w(t)dtK(s, b
a 1 = w(s)dsb
a
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KK((s,ts,t)) K K((t,st,s)) = = 1 1
KK((s,ts,t)) K K((t,ut,u))= K= K((s,us,u), ), for all for all s, t,s, t, and and uu
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KK((s,ts,t))= k= k11((ss)) k k22((tt))
KK((s,ts,t))=k=k((ss))/k/k((tt))
k(s)ds
k(s) = w(s)
S
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KK((as, atas, at)=)=aKaK((s,ts,t)=)=kk((asas))/k/k((atat))=a k=a k((ss))/k/k((tt))
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ww((asas))=bw=bw((ss))where b=where b=a.a.
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a
s P Ce = w(s) a
s b
log
loglog
loglog
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v(u)=Cv(u)=C11 e e--u u PP((uu))
The periodic function is bounded and the negative exponential leads to an alternating series. Thus, to a first order approximation this leads to the Weber-Fechner law:
bsa log
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r)+(1s= ss
s+ s= s+ s= s0
0000011
The Weber-Fechner law
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20
201112 s)r+(1s = r)+(1s = s+s = s
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2,...) 1, 0, = (n s = s = s n01-nn
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s -s = n 0n
log
)log(log
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0a b,+ s a = M log
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MM0 0 = = aa log s log s00, M, M1 1 = = aa log log , M, M22
= 2= 2aa log log ,... , M,... , Mn n = n= naa log log ..
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w)wv )-/(w A v( = w jjTjj11
Tj
n
2j=1
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.WB...BB = W ,1+p1-qq
.WB...BB = W ,21-hh
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Choosing the Best House
Price Remodeling Costs
Size(sq. ft.)
Style
200 300 500
150 50 100
300020005500
ColonialRanch
Split Level
ABC
Figure 1.Figure 1. Ranking Houses on Four CriteriaRanking Houses on Four CriteriaWe must first combine the economic factors so we have threecriteria measured on three different scales. Two of them are tangible and one is an intangible. The tangibles must be measuredin relative terms so they can be combined with the priorities ofthe intangible.
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In relative terms, the normalized sums should be 350/1300 .269 350/1300 .269 600/1300 .462
200 + 150 = 350300 + 50 = 350500 + 100 = 600
Combining the two economic criteria into a single criterion
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Choosing the Best House
Price Remodeling Size(sq. ft.)
Style
200/1000300/1000500/1000
150/30050/300100/300
300020005500
ColonialRanch
Split Level
ABC
Adding relative numbers does not give the relative value of the final outcome in dollars. We must weight the criteria first and use their priorities to weight and add and then we get the right answer. 200/1000 +150/300 350/1300 300/1000 + 50/300 350/1300 500/1000 +100/300 600/1300
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Choosing the Best House
Price(1000/1300)
RemodelingCosts (300/1300)
Size(sq. ft.)
Style
200/1000300/1000500/1000
150/30050/300
100/300
300020005500
ColonialRanch
Split Level
ABC
Figure 2.Figure 2. Ranking Houses on Four CriteriaRanking Houses on Four Criteria
The criteria are assigned priorities equal to the ratio ofthe sum of the measurements of the alternatives under each to the total under both. Then multiplying and addingfor each alternative yields the correct relative outcome.
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Figure 4. Combining the Two Costs through Figure 4. Combining the Two Costs through Additive or Multiplicative SynthesisAdditive or Multiplicative Synthesis
C h o o s in g th e B e s t H o u s e
E co n o m ic F a c to rs(co m b in in g P rice a n d
R e m o d e lin g C o s t)
S ize(sq . ft.) S ty le
3 5 0 /1 3 0 03 5 0 /1 3 0 06 0 0 /1 3 0 0
.2 6 9
.2 6 9
.4 6 2
3 0 0 0 /1 0 5 0 02 0 0 0 /1 0 5 0 05 5 0 0 /1 0 5 0 0
C o lo n ia lR a n ch
S p lit L e ve l
ABC
===
A d d itiveS yn th e s is
M u ltip lica tiveS yn th e s is
.2 5 6
.2 7 2
.4 7 2
Now the three criteria: Economic factors, size and style can be compared and synthesized as intangibles. We see that all criteriameasured on the same scale must first be combined as we did with the two economic factors.
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x a=)a-x a( +1
x a +1 )x a( =)x ( = x = x
iiiii
iiiiia
ia
ia iii
loglogexplogexplogexp
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x x x = ) x , ,x ,x( f qn
q2
q1n21
n21
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x q + x q + x q = ) x , ,x ,x( f nn2211n21
where qwhere q11+q+q22+...+q+...+qnn=1, q=1, qkk>0 (k=1,2,...,n), >0 (k=1,2,...,n), > 0, but > 0, but
otherwise qotherwise q11,q,q22,...,q,...,qnn,, are arbitrary constants are arbitrary constants
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11
m
iia
x ..., ,x (i)n
(i)1
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x
1=i
m
..., ,x1=i
man
a1
ii
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www
2www
www
= W
)j(ni
)j(ni
)j(ni
)j(i
)j(i2
)j(i2
)j(i1
)j(i1
)j(i1
ij
n ji
2
i
1
i
n j21
n j21
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Acyclic CyclicIrreducible
max= 1 is a simpleroot
C other eigenvalues with modulus= 1 (they occur in conjugatepairs)
Reducible max= 1 is a
multiple rootC other eigenvalues with modulus= 1 (they occur in conjugatepairs)
Characterization of WCharacterization of W in Terms of in Terms of Eigenvalue Multiplicity.Eigenvalue Multiplicity.
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IW000
W
000W0
0000W
00000
= W
1-nn,
2-n 1,-n
32
21
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0W000
W
000W0
0000W
W0000
= W
1-nn,
2-n 1,-n
32
21
n1,
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CompetitorsCustomer Group
TimeHorizon
IndirectCompetitors
Public Health
Traits
ContemporaryIssues
Marketing Mix
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Burger King White Collar Blue Collar Student Family PrioritiesWhite collar 1 4 5 1 / 3 0.299Blue collar 1 / 4 1 4 1 / 3 0.138Student 1 / 5 1 / 4 1 1/ 7 0.051Family 3 3 7 1 0.512
Pairwise judgments of the Customer Group for Pairwise judgments of the Customer Group for Burger KingBurger King
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COMPETITORS
CUSTOMER
GROUPS
MARKETINGMIX
CONTEMPORARY
ISSUES
PUBLIC
HEALTH
TRAITS
INDIRECTCOMPETIT
ORS
TIMEHORIZ
ON
Competitors 0.169 0.200 0.151 0.222 0.249 0.252 0.193CustomerGroup
0.186 0.180 0.222 0.175 0.252 0.178 0.391
MarketingMix
0.139 0.181 0.162 0.201 0.157 0.218 0.112 0.195
Contemporary 0.103 0.113 0.097 0.127 0.092Public Health 0.167 0.163 0.170 0.220 0.218Traits 0.074 0.113 0.071 0.101 0.088 0.109 0.083IndirectCompetitors
0.162 0.229 0.106 0.127 0.112 0.169 0.125 0.276
Time Horizon 0.064 0.138
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Market ShareCompany Predicted % Actual %PIZZA 33.7 37.0CHICKEN 26.0 28.4MEXICAN 15.2 22.8SUBS 25.0 11.7
Predicted and Actual Market Shares for Indirect Predicted and Actual Market Shares for Indirect CompetitorsCompetitors
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ij
ij
ij
in
i
i
IA
fAf
1
max = 1
1
i
( ) / ( ) which converges as
if 1 or is a complex root of 1.
j j i
j i j i
nk k
ii
x I A x xA k
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n
k
nn
k
kn
knn
kk wawawawawaeA1
21
22111111 ......
If the eigenvalues are all different, the correspondent eigenvectors are linearly independent and we can write e=a1w1+…+anwn, and hence,