learns from steve jobs “innovation distinguishes between a leader and a follower” steve jobs,...
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There are very few people in the world today more closely associated with innovation than Apple co-founder, Steve Jobs. He is the classic American entrepreneur—starting his company in the spare bedroom of his parents’ house, and pioneering the first personal computer for everyday use.TRANSCRIPT
Learns from Steve Jobs Innovation distinguishes between a leader
and a follower Steve Jobs, founder and CEO, Apple Inc. There are
very few people in the world today more closely associated with
innovation than Apple co-founder, Steve Jobs. He is the classic
American entrepreneurstarting his company in the spare bedroom of
his parents house, and pioneering the first personal computer for
everyday use. The famed New York Times columnist, Thomas Friedman,
wrote a column in which he said America needs more jobsSteve Jobs.
He meant that innovation and creativity must be nurtured and
encouraged to help the U.S and other countries emerge from the
global recession. Everyone wants to learn more about Steve Jobs,
yet very few journalists have identified the principles that drive
Steve Jobs and his success.Until now, that is. The famed New York
Times columnist, Thomas Friedman, wrote a column in which he said
America needs more jobsSteve Jobs. He meant that innovation and
creativity must be nurtured and encouraged to help the U.S and
other countries emerge from the global recession. Everyone wants to
learn more about Steve Jobs, yet very few journalists have
identified the principles that drive Steve Jobs and his
success.Until now, that is. Principle One: Do what you love.
Passion is everything. Innovationwhich simply meansnew ways of
doing things that improve our lives---cannot flourish unless you
are truly obsessed with making something betterbe it a product, a
service, a method or a career. Have the courage to follow your
heart and intuition
Have the courage to follow your heart and intuition. They somehow
already know what you truly want to become. Jobs has followed his
heart his entire career and that passion, he says, has made all the
difference.Its very difficult to come up with new, creative ideas
that move society forward if you are not passionate about the
subject. In 1972, Steve Jobs dropped out of Reed College in
Portland after just one semester. He stayed another 18 months to
drop in to those classes he enjoyed, like calligraphy. Calligraphy
didnt have any obvious practical application in his life but it
would come back to Jobs when he created the Mac. The Macintosh was
the worlds first computer with beautiful fonts and typography. If
Steve Jobs hadnt followed his passion, wed still be entering line
commands. Being the richest man in the cemetery doesnt matter to
me
Being the richest man in the cemetery doesnt matter to me. Going to
be bed at night saying weve done something wonderfulthats what
matters to me. Passion wont protect you against setbacks, but it
will ensure that no failure is ever final. Bill Strickland I dont
mind failure. Ive always thought that schoolchildren should be
marked by the number of failures theyve had. James Dyson How to do
find your passion
How to do find your passion? Passions are those ideas that dont
leave you alone. They are the hopes, dreams and possibilities that
consume your thoughts. Follow those passions despite skeptics and
naysayers who do not have the courage to follow their dreams.
Principle Two: Put a dent in the universe.
This speaks to vision. Innovation doesnt take place in a vacuum.
You need to know where youre going, what the ultimate destination
is, and you need to inspire others, evangelists. Were gambling on
our vision, and wed rather do that than make me-too products.
Were gambling on our vision, and wed rather do that than make
me-too products. Steve Jobs Steve Jobs has never underestimated the
power of vision to move a brand forward. In 1976, Steve Wozniak was
captivated by Jobs vision to put a computer in the hands of
everyday people. In 1979, Jobs took a tour of the Xerox research
facility in Palo Alto, California. There he saw a new technology
that let users interact with the computer via colorful graphical
icons on the screen instead of entering complex line commands. It
was called a graphical user interface
It was called a graphical user interface. In that moment, Jobs knew
that this technology would allow him to fulfill his vision of
putting a computer in the hands of everyday people. Jobs later said
that Xerox could have dominated the computer industry but instead
its vision was limited to building another copier. Two people can
see the same thing but perceive it differently based on their
vision. Steve Jobs set out with a vision to change the world
Steve Jobs set out with a vision to change the world. Whats your
vision for your product, brand, and your career? Passion fuels the
rocket, but vision points the rocket to its ultimate destination.
Principle Three: Kick start your brain.
Creativity leads to innovative ideas. Jobs believes that a broad
set of experiences expands our understanding of the human
experience.A broader understanding leads to breakthroughs that
others may have missed. Breakthrough innovation requires creativity
and creativity requires that you think differently aboutthe way you
think. Creativity is just connecting things. The idea fell from a
tree, literally
The idea fell from a tree, literally. Steve Jobs had returned from
visiting a commune-like place in Oregon located in an apple
orchard. Apple co-founder and Jobs pal, Steve Wozniak, picked him
up from the airport. On the drive home, Jobs simply said, I came up
with a name for our companyApple. Wozniak said they could have
tried to come up with more technical sounding names but their
vision was to make computers approachable. Apple fit perfectly.
Dalai Lama India Calligraphy Four Seasons Mercedes-Benz
Apples
Steve Jobs creates new ideas precisely because he has spent a
lifetime exploring new and unrelated thingsseeking out diverse
experiences. Jobs hired people from outside the computing
profession, he studied the art of calligraphy in college, meditated
in an Indian ashram, and evaluated The Four Seasons hotel chain as
he developed the customer service model for the Apple Stores. Look
outside your industry for inspiration. Part of what made the
Macintosh great was that the people working on it were musicians,
and poets, and artists, and zoologists, and historians who also
happened to be the best computer scientists in the world. Principle
Four: Sell dreams, not products.
Your customers dont care about your product, your company or your
brand. They care about themselves, their hopes, their dreams, their
ambitions. Help them fulfill their dreams and you will them over.
The people who are crazy enough to change the world are the ones
who do.
Apple Ad Steve Jobs doesnt rely on focus groups
Steve Jobs doesnt rely on focus groups. If he had, they may never
have enjoyed iPods, iTunes, the iPhone, the iPad, or Apple Stores.
Jobs does not need focus groups because he understands his
customers really, really well. Yes, sometimes better than they know
themselves! When Jobs returned to Apple in 1997 after a 12-year
absence, Apple faced an uncertain future. Jobs closed his
presentation that year at Macworld in Boston with an observation
that set the tone for Apples resurgence: I think you have to think
differently to buy an Apple computer. A lot of times people think
theyre crazy, but in that craziness we see genius. Principle
Five:Say no to 1,000 things. Innovation comes from saying no to
1,000 things to make sure we dont get on the wrong track or try to
do too much. Jonathan Ive, Apple design guru: We are absolutely
consumed by trying to develop a solution that is very simple,
because as physical beings we understand clarity. Your customers
demand simplicity and simplicity requires that you eliminate
anything that clutters the user experience. Steve Jobs reduced
complexity in the Smartphone category by eliminating the keyboard.
The iPad is so simple a 2-year-old can use it. Get rid of the
crappy stuff and focus on the good stuff.
Steve Jobs advice to the new Nike CEO, Mark Parker. The designers
behind the wildly popular Flip video camera found inspiration in
Apple products. Their goalanyone should be able to enjoy it out of
the box in 30 seconds. Mick Mountz, the CEO of Kiva Systems and a
former Apple employee, said he designed these warehouse robots
after asking himself, What would Steve do? Principle Six: Create
insanely great experiences.
People dont want to just buy personal computers anymore
People dont want to just buy personal computers anymore. They want
to know what they can do with them, and were going to show people
exactly that Jobs has made the Apple Store the gold standard in
customer service by introducing simple innovations any business can
adopt to create deeper, more emotional connections with their
customers. For example, there are no cashiers in an Apple store.
There are experts, consultants, even geniuses, but no cashiers.
Apple created an innovative retail experience by studying a company
known for its customer experienceThe Four Seasons. Apple Stores
would attract shoppers not by moving boxes, but by enriching lives.
The lessondont move product. Enrich lives instead and watch your
sales soar. 1 4 3 2 5 Carmines experience buying a MacBook pro at
the Apple store was like being set up on a date and establishing a
life-long commitment to the brand. Principle Seven: Master the
message. You baked a really lovely cake but then you used
for frosting. You can have the most innovative idea in the world,
but if you cant get people excited about it, it doesnt matter.
Steve Jobs is considered one of the greatest corporate storytellers
in the world because his presentations inform, educate and
entertain. Steve Jobs thinks visually about presenting ideas,
products, and information. Simplicity: The Elimination of
Clutter
In Apples design world, simplicity is the elimination of clutter.
The same holds true for a Steve Jobs presentation. Picture
Superiority Effect (PSE) 65% BIRD 10% If information is presented
verbally, your audience will remember 10% of the information.
Attach a picture and retention goes up to 65%. Dont let the bozos
get you down
One more thing Dont letthe bozosget you down Innovation takes
confidence, boldness and the discipline to tune out negative
voices. We dont need you. You havent gotten through college
yet.
Get your feet off my desk. Get out of here. You stink and were not
going to buy your product. Your problem is that you still believe
the way to grow is to serve caviar in a world that seems pretty
content with cheese and crackers. Theres no reason why anyone would
want a computer in their home. Imagine how one young man with big
dreams must have felt when he heard the following. Of course, these
statements were all directed at one time or another toSteve Jobs.
Dont the let noise of others opinions drown out your own inner
voice.
Dream bigger. Perhaps the ultimate lesson that Jobs teaches us is
that innovation requires risk-taking and risk taking takes courage
and a bit of craziness. See genius in your craziness. Believe in
yourself and your vision and be prepared to constantly defend those
beliefs. Only then will innovation be allowed to flourish and only
then will you be able to lead an insanely great life.