learning to flow
DESCRIPTION
A talk I gave at Colours of Water, a conference about the convergence of art, music and the new science of water.TRANSCRIPT
2640 Lyndale Ave S.Minneapolis Minnesota 55408
Learning to flowColours of Water
March 22, 2013
Lao Tzu
Image via: Tom@HK at http://flickr.com/photos/62424894@N00/2175595214
The highest form of goodness is
like water.
Water knows how to benefit all
things without striving with
them.
Life depends upon business.But does business support life?
New science of water
Science that serves people
Connected to our everyday experience
Holistic
Interwoven into life
New science of water New models in business
Science that serves people
Connected to our everyday experience
Holistic
Interwoven into life
Businesses built around people
Work connected to meaning
Networked
A living construct
Is business learning how to flow?
AIDA ModelDeveloped by Elias St. Elmo
Lewis 1898
States changed behaviour is a
result of changed attitudes.
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Marlboro Man
Image via: http://www.wallz.eu/
Cognitive dissonanceDeveloped by Leon Festinger 1957. We change our attitudes to fit our behaviour rather than the other way around.
Image via: thefreeman.net
Albert Otto HirschmanEconomist who proposed that
cognitive dissonance be
employed as a strategy for
behaviour change
Image via: www.twylah.com
FacebookDeveloped an application that
rewards the behaviour they
want to create.
Changed the way we think
about the world.
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Companies are defined by what they do, not by what they say.
Zeus Jones Proprietary and Confidential. All rights reserved 2011.
Image via: Thomas R. Bruce/
The actions of business are shaped by the tools we use. The tools are shaped by the philosophies we hold.
Brand PyramidDesigned to enable companies
to be consistent and say the
same thing everywhere.
Brand MoleculeDeveloped by John Grant 2006
Designed to enable companies
to do a variety of coherent
things
Business performance directly tied to job satisfactionOver the past five years the average annual return on the Workplace Fund was 10.81%. The S&P Index for the same period was just 3.97%
100 Best Companies to work forParnassus Workplace Fund
Job satisfaction not tied to income.Daniel Kahneman and Angus
Deaton of Princeton studied
effect of increasing income
upon well being.
Performance inversely correlated with bonusesIn 2008 Dan Ariely at Duke
University showed high bonuses
universally led to worse
performance on knowledge
work.
Job satisfaction most directly tied to work with meaning. Work with a purpose & autonomy.
Companies are increasingly defining why they are in business.And being held to that description by people inside the company and outside.
Image via: www.techautos.com
Image via: www.emeraldinsight.com/
Image via: www.emeraldinsight.com/
Zeus Jones
Traditional Management Project Lead
Permanent
Top down
For past performance
Authority
Reward
Temporary
Bottom up
For current need
Responsibility
Training
Valve Software
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Morning Star
Image via: www.smithsonianmag.com
GE Appliance Park
Image via: www.ideastream.org
Paul FairlieFrom York University in
Canada has attempted to
measure meaningful work
within organisations.
Found it is also correlated to
physical health.
Image via: employeeengagement.ning.com
It’s not just internally that traditional structures are dissolving.
Customer satisfaction central to marketing efficiencyAll forms of advertising trusted
by less than 50% of people
This is on top of the fact that
99.99% of advertising fails to
reach its intended audience.
Blurring roles of customersNot merely source of income
but can also help to generate
new business.
(Yes, yet another triangle)
OKCupidOnline dating site that uses
member data to improve
success rate of its members.
Creates reports on dating that
act as marketing
EtsyA marketplace for arts and crafts
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Traditional attitudes towards competitors and competition are also changing.
InnocentiveTechnical collaboration between companies like DuPont, Procter & Gamble, BASF, and Eli Lilly and Company
GreenXchangeOpen source repository to share and license sustainable processes and IP.
BMW and Toyota collaborate on fuel cellsThe two companies also agreed to collaborate on a fuel-cell system, lightweight technology and electric powertrains.
Image via: www.h2it.org
Companies coming together around higher purpose and collaborating around a platform.
Jean-Charles Rochet & Jean TiroleNamed these kinds of relationships: multi-sided markets in 2002
Image via: www.facebook.com/Image via: www.tse-fr.eu/
Traditional markets Multi-sided markets
Transaction-oriented
Winner take all
Linear scaled
Individualistic
High control
Relationship-oriented
Value ecosystems
Network-effect
Cooperative
Lower cost
Modern BusinessDeveloped by Zeus Jones 2009
Designed to connect employees
to the mission of the company
Designed to remove the barriers
between customers and
employees
Obedience to authority experimentStanley Milgram also documented the toll taken upon shock givers.
Image via: www.imaginesciencefilms.org
Edward de Bono The job always changes you; you never change the job.
Image via: http://hubmilan.wordpress.com/
Geoffrey WestPhysicist who has studied the maths of cities
Image via: conversationcrossroad.com
Cities scale sublinearlyCities grow sub-linearly and
endure because they are
networks
Companies grow super-linearly
and die because they are not.
If profit is bound to work with meaning and companies are bound to customers and each other...
Is business learning to flow and can it, one day, support the lives that depend upon it?
2640 Lyndale Ave S.Minneapolis Minnesota 55408
Thank youColours of Water
March 22, 2013