learning from the context
DESCRIPTION
This is a presentation for the 5th Innovation In Instruction conference at Elon: http://idd.elon.edu/catl/conference/schedule.htmlTRANSCRIPT
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Learning From The Context Teaching Skills While Teaching Content
Lauren PressleyInstructional Design Librarian
Z. Smith Reynolds LibraryWake Forest University
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The Context
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The Plan:
• Generational Trends
• The Influence of Social Media
• Incorporating Technology Into the Class
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The Plan:
• Generational Trends
• The Influence of Social Media
• Incorporating Technology Into the Class
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Comparing Ourselves to Our Future Students
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Do you have your own website?
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27% have website (up from 22% in 2004)
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Do you blog?
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28% blog (up from 19% in 2004)
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Are you on Facebook or MySpace?
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55% have profiles
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Do you download podcasts?
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19% download (not measured in 2004)
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Do you read blogs?
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49% read blogs (up from 38% in 2004) 59% of those daily users read them
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Do you share artwork online?
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39% post art (up from 33% in 2004)
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Do you remix online content?
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26% remix (up from 19% in 2004)
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Demographics
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Demographics
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Our Students
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One Way Communication
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Two Way Communication
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Talking to Computers
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Filling Out Forms
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Read/Write Web
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User Generated Content
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93% teens are online.
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2/3 create content.
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The Plan:
• Generational Trends
• The Influence of Social Media
• Incorporating Technology Into the Class
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The Plan:
• Generational Trends
• The Influence of Social Media
• Incorporating Technology Into the Class
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Let’s talk concepts.
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The Long Tail
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Niche Groups
vegan knitters
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Niche Groups
North Carolina nanowrimo
authors
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Niche Groups
Dvorak typing comic book
readers
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What does the Long Tail mean for
education?
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Business
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Marketing Socially
NPR on Facebook
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Marketing Socially
New York Times Blogs
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Marketing SociallyWholeFoods
Podcasts
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Marketing SociallyGoogle on YouTube
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Marketing SociallyScavenja on
Flickr
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Marketing Socially
Zappos on Twitter
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Marketing Socially
Starbucks on iTunes
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It’s no longer enough to understand
marketing in print, radio, and television.
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Politics
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Participatory Politics
Politics and Non Profit Channel on
MySpace
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Participatory Politics
Bring Your Own Bag group on
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Participatory Politics
CitizenTube on YouTube
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Participatory Politics
Political News on Digg
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Blogging and Podcasting
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Participatory Politics
TechPresident reports on tech
campaigning
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Do your students have the skills to
impact the conversation?
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Employablility
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Demonstrating Expertise
Websites
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Demonstrating Expertise
Profiles
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Demonstrating Expertise
Blogs
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Demonstrating Expertise
Wikis
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Demonstrating Expertise
Images
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Demonstrating Expertise
Video
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Demonstrating Expertise
Audio
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Demonstrating Expertise
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Demonstrating ExpertiseAnswering questions
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Demonstrating Expertise
Whatever comes next
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Can your students market their skills?
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The Plan:
• Generational Trends
• The Influence of Social Media
• Incorporating Technology Into the Class
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The Plan:
• Generational Trends
• The Influence of Social Media
• Incorporating Technology Into the Class
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Social NetworksEnvironment
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NingEnvironment
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BlogsEnvironment
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WikisEnvironment
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ImagesEnvironment
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AudioEnvironment
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VideoEnvironment
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MicrobloggingEnvironment
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Environment: Organizing Information
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Can your students learn from the
context in addition to the content?
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The Plan:
• Generational Trends
• The Influence of Social Media
• Incorporating Technology Into the Class
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The Plan:
• Generational Trends
• The Influence of Social Media
• Incorporating Technology Into the Class
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Questions?
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Contact: Lauren Pressley
laurenpressley.com
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Works Cited
Teens and Social Media: http://www.pewinternet.org/PPF/r/230/report_display.asp
The Long Tail: http://www.wired.com/wired/archive/12.10/tail.html
Personal Branding: http://www.fastcompany.com/magazine/10/brandyou.html
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Photo Credits
Computer: http://www.flickr.com/photos/17731548@N00/431036565Book with iPod: http://www.flickr.com/photos/30885355@N00/109039319Presentation: http://www.flickr.com/photos/78624316@N00/1092890962Classroom: http://www.flickr.com/photos/89898604@N00/6331302Cell phone: http://www.flickr.com/photos/49503155065@N01/2485147794Chalkboard: http://www.flickr.com/photos/75779827@N00/1363254402Website: http://www.flickr.com/photos/64693558@N00/1440385547Blogging: http://www.flickr.com/photos/23341397@N00/622544875Guitars: http://www.flickr.com/photos/51035555243@N01/80528835Read blogs: http://www.flickr.com/photos/35034351734@N01/21325859Online art: http://www.flickr.com/photos/12881336@N00/2676286155Remix: http://www.flickr.com/photos/35034347350@N01/53838537
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Photo Credits
Classroom: http://www.flickr.com/photos/70872463@N00/1477994596 One Way Com: http://www.flickr.com/photos/92283658@N00/2343470547Two Way Com: http://www.flickr.com/photos/stevegarfield/1719263761Code: http://www.flickr.com/photos/37996588780@N01/20246294Web: http://www.flickr.com/photos/31477768@N00/2506592093User Generated Content: http://www.flickr.com/photos/35928519@N00/1152595430 The Long Tail: http://www.flickr.com/photos/15482523@N00/75590385Business: http://www.flickr.com/photos/35034362831@N01/418443041Politics: http://www.flickr.com/photos/47993455@N00/1354407894Future globe: http://www.flickr.com/photos/73645804@N00/2102790208Contact: http://www.flickr.com/photos/70321513@N00/95757299